Making a mascot logo the face of your brand is a smart move. And contrary to popular belief, they’re not just a great choice for kids’ brands. Whatever business you’re in, there’s a mascot waiting to be unleashed. In this article, we’ve rounded up our favorite mascots across different industries.
Key takeaways
- A mascot logo is a character that represents your brand and connects emotionally with your audience.
- Mascot logos can vary from cute and friendly to strong and powerful, depending on your brand’s personality.
- Mascot logos are used across different industries, from childcare to technology.
- Different styles of mascots can inspire trust, show strength or make your brand more approachable.
- Exploring creative mascot logo examples can inspire your own mascot logo design process.
- Choose a mascot that aligns with your brand’s personality to create a lasting impression.
- Consider your industry and audience when choosing your mascot, whether it’s for gaming, sports or branding.
What is a mascot logo?
Let’s start with the basics: a mascot logo is loosely defined as any illustrated character representing your organization.
It differs from other types of logos because it appeals to emotions. People often connect with mascots because they convey personalities. Without saying a word, a mascot logo employs a crucial aspect of the art of selling: first appeal to the heart, then the brain. Check out the mascot logo examples below to see how it’s done.
Ready to start your mascot logo design process? Try our free Logomaker and bring your brand to life today!
Friendly and fun mascot logo examples
Want to be pals with your customers? Use sympathetic elements like friendly characters in playful poses. Whether your target group is kids or you are just looking to make your brand more approachable, this selection of mascot logos is sure to give off the warm fuzzies.
Childcare mascot logos: Cute mascot logo inspiration
If you’re a childcare business, a mascot logo that kids see as a friend makes all the difference. Big eyes, cuteness and anthropomorphism make these childcare mascots appealing to children of all ages.
Lion logo design by ROCKER via 99designs by Vista
Fish logo design by Graphz Real™ via 99designs by Vista
Giraffe logo design by Daylite Designs © via 99designs by Vista
Sand castle logo design by agnes design via 99designs by Vista
If you’re feeling inspired, you can even create your own mascot. Just follow these tips on How to Design a Logo.
Environmental mascot logos: Creative mascot logo examples
What better way to illustrate that your business is eco-friendly than by incorporating environmental elements into your mascot logo? Giving your mascot a friendly face to represent your sustainability efforts can strengthen the message of your brand.
Learn more about what a logo is before you get stuck in the design process.
Peas logo design by Milli-Jane via 99designs by Vista
Bucket logo design by Andi Lukfi via 99designs by Vista
Animal & pet mascot logos: Mascot logo inspiration ideas
Caring for animals and pets is serious fun, and your mascot logo can reflect that. But who says fun and friendly have to be hokey? From vintage to modern styles, these animal mascot logos show a wide range of ways to have fun while still delivering a serious message.
Want to know more about how to express yourself in your logo? Learn more in our article about Logo Fonts.
Hippo logo design by Cross the Lime via 99designs by Vista
Cat logo design by 3AM3I via 99designs by Vista
Mascot logos that shows strength and power
Furrowed brows, flexed muscles and weapons of destruction all imply dominance and power. From sports teams looking to psych out their opponents to brands that want to evoke strength and protection, these mascot logos show how to project force.
Sports mascot logos
Sports teams often use mascot logos to strike fear into the opposition’s heart. A fierce mascot logo can help establish dominance even before the game starts.
Tornado logo design by Daredjo via 99designs by Vista
Logo design by Jay Graphic Art via 99designs by Vista
Security mascot logos
Strong mascot logos show businesses’ clients that they are serious about keeping them safe. These awe-inspiring designs convey reliability and trust.
Explore more about the Principles of Logo Design to help you develop the perfect mascot for your brand.
Roaring man logo design by Rista12 via 99designs by Vista
Ghost logo design by ZHR Designs via 99designs by Vista
3D mascot by RobS Design via 99designs by Vista
Robot logo design by adisign09 via 99designs by Vista
Bar & microbrewery mascot logos
Bars and microbreweries often use primal instincts and carnal passions to influence their customers. These mascot logos embody that energy, encouraging patrons to cut loose and enjoy themselves.
Devil logo design by hery_krist via 99designs by Vista
Rabbit logo design by Ovalicious via 99designs by Vista
Trustworthy and confident mascot logos
From finance and education to technology or construction, many brands need to convey an idea of trustworthiness to attract and retain customers. This is where mascot logos that create a sense of calm and accountability come in. If you’re a business wanting to earn the trust of customers, here’s some mascot logo inspiration.
Accounting & financial mascot logos
Accounting firms and financial businesses need to inspire trust. Mascots like owls, nerds and zen warriors communicate a sense of wisdom, calm and professionalism. A well-designed mascot logo can make your business feel approachable and reliable.
You don’t need to be a finance whizz to understand Logo Design Cost–find out how much a mascot logo will cost you today
Owl mascot design by scorpy via 99designs by Vista
Lizard mascot by Brands by Sam via 99designs by Vista
Hunter mascot logo design by Alex Mark. via 99designs by Vista
Eagle accountant mascot by Ashur via 99designs by Vista
Construction mascot logos
Safety is key in construction, and a mascot logo with a vintage worker or a plucky animal mascot shows that you’ve been around the block. These mascot logos represent reliability and professionalism in industries where trust is paramount.
Worker mascot logo design by Freshinnet via 99designs by Vista
Viking mascot logo design by Jay Graphic Art via 99designs by Vista
Technology mascot logos
Tech companies often rely on futuristic or abstract styles in their mascot logos to communicate their advanced knowledge and cutting-edge innovation. These designs are a great way to show that your business is ahead of the curve.
3D robot mascot by cuneytguclu via 99designs by Vista
Man of geometric shapes logo design by Terry Bogard via 99designs by Vista
Scientists logo design by SilverFox Design via 99designs by Vista
Creature mascots by Lena_S via 99designs by Vista
Mascot logos are crowd pleasers
Exploring these 36 creative mascot logo examples across various industries showcases how a well-designed mascot can connect with your audience and embody your brand’s personality. Whether you’re in gaming, sports or environmental services, the right mascot logo can make your brand memorable.
If you’re ready to bring your mascot to life, try our free Logomaker and start designing today!
Polar bear mascot design by — Rogger — via 99designs by Vista.
Author: Rob Hooks
This article was originally published in 2018. It has been updated with new examples and information.
Mascot logo FAQs
What is a mascot logo?
A mascot logo is an illustrated character that represents a brand and emotionally connects with its audience.
How do I make a mascot logo?
You can create a mascot logo using online design tools or by working with a professional logo designer.
Are mascot logos good for small businesses?
Yes, mascot logos can make your small business more relatable, memorable and engaging.
What are some industries that use mascot logos?
Industries such as childcare, sports, pet care, technology and bars commonly use mascot logos to connect with their audience.
What elements should a good mascot logo have?
A well-designed mascot logo should have a clear personality, be visually engaging and align with your brand’s values.
What are some creative mascot logo examples?
Creative mascot logo examples can range from playful animal characters to stylized humans and mythical figures. Each brings a unique personality to a brand, helping it stand out.
How can I find mascot logo inspiration for gaming?
Gaming mascot logos often draw inspiration from character designs, fantasy themes and bold colors. Look to popular game characters or genres for ideas that resonate with your target audience.
What is the mascot logo design process?
The mascot logo design process typically involves brainstorming ideas, sketching concepts, refining the character’s features and incorporating brand colors and styles for a cohesive look.
