As we leap into 2025, the world of typography is bursting with fresh and exciting font trends that promise to make brands stand out! From bold and playful Globby Fonts to dynamic wonky or irregular serifs that exude movement and energy, this year’s trending fonts embrace authenticity and irregularity over AI-endorsed perfection. As designers push boundaries with innovative fonts, brands have the perfect opportunity to showcase personality and relate to audiences on a deeper, longterm level. Get ready to explore the vibrant future of fonts!
Font trends for 2025:
- Pen to Paper
- Interlocking Letterforms
- Transforming Serifs
- Unexpected Matches
- The Laidback Type
- Fonts in Motion
- 2D Bubbles
- Fuzzy Distortion
- Globby Fonts
Take a look at the font trends for 2024 and back through 99designs by Vista’s ongoing collection of graphic design trends for a background history of font trends.
1. Pen to Paper
Whether through hand-drawn letterforms, smudges or fingerprints, our first font trend celebrates the beauty of human touch — imperfections and all. It’s an antidote to the sleek flawless look of AI-generated designs, offering an authentic and relatable feel that resonates with customers.
Source: Logo design and branding identity by tgolub via 99designs by Vista
The Pen to Paper font trend is not so much about breaking the rules, but rather embracing the charm of imperfection in its simplest form: adopting it makes letterforms feel casual and approachable, mimicking real-world pen on paper.
Hand gestured typography continues to trend as a refreshing response to the clean perfection of AI-gen design. For the right brand, it’s a great way to inject character, personality and that sense of human touch.– Toby de Blank
Source: Business card design by Curious Factory via 99designs by Vista
Source: Logo design by coric design via 99designs by Vista
As we shift into the AI and automation age, the value of imperfection is on the rise. Let your brand shine by embracing the human touch—after all, there’s beauty in a little ink smudge.– Justin Hamra, Design Services Associate Creative Director at Vista
For brands, this typography trend can help cultivate a sense of warmth and authenticity. Handwritten fonts convey a human touch that makes customers feel like they’re dealing with real people. This can be especially effective for businesses where trust is all-important like not-for-profit or service-led companies, as well as food and drink brands. It’s also ideal for brands that value personality, flair and originality.
2. Interlocking Letterforms
The Interlocking Letterforms trend is a creative way to layer or merge letters, adding depth and an interactive feel to typography. Rather than aligning letters side by side in a conventional way, this 2025 font trend allows each character to play a role in a bigger visual story, pointing to a brand’s origins and influences.
Source: Interlocking Letterforms logo design by kassim kulov via 99designs by Vista
Whether it’s expressing a brand value, trait or style, this particular trend is a gorgeous blend of experimentation and simplicity. Take the example above, the designer has overlapped monochrome, italic letters to give a sense of motion or speed to the font design. It adds extra depth and sparks intrigue in audiences.
Source: Haircare company logo by tgolub via 99designs by Vista
Or take the example above: the layered letter curves offer up a playful dance of shapes. It brings energy and hints at a multi-dimensional personality underneath the luxury feel to the brand.
Whichever style you choose to interlock, weave and overlap your letterforms with, ensure you’re making a considered choice to tease more information to audiences. The goal is to capture audience’s attention, curiosity and ultimately, loyalty, for your brand.
Source: T-shirt design by welikerock via 99designs by Vista
3. Transforming Serifs
Forget stiff predictable fonts, the Transforming Serifs font trend is all about embracing playful and uneven serifs that bring fun, character and charisma to brand typography—perfect for brands that want to showcase their unique flair and unconventional nature.
Source: Content creation studio logo design by Yevhen Genome via 99designs by Vista
Mixing colors, shapes and aesthetics, this font trend is all about writing your own rule book. Championing the independant spirit of small businesses, it honors authenticity and relatable connections with audiences.
And with 46% of Gen Z preferring to shop small, it’s a fantastic way to attract younger audiences and stand out in a crowded market. Show customers your human side and divert from the norm with this anti-establishment, anti-corporation design trend.
Source: Logo design by artsigma via 99designs by Vista
Source: Irregular serif font logo design by themassonest via 99designs by Vista
Source: Logo design by reza ernanda via 99designs by Vista
4. Unexpected Matches
Riffing off the Transforming Serifs font trend but with more drama, the Unexpected Matches trend is all about embracing the joy of variety! After all, why choose one font when you can choose a few? Rather than sticking to a single font, this playful trend mixes different typefaces, sizes and symbols to create a lively and eclectic look. It’s a visual celebration of unpredictability, keeping things fresh and exciting for your audience.
Throwing in an unexpected or mismatched letter or two into your logo can make people do a double take. The days of strictly adhering to design rules are over; playing with typography and breaking the mold adds an element of fun and playfulness to your brand.– Justin Hamra, Design Services Associate Creative Director at Vista
Leaning into this font trend can help brands convey creativity and uniqueness; a multifaceted nature bursting with innovation. And adding custom illustrations, symbols, a fun brand mascot or playful color palettes can add a touch of nostalgia to designs to really give the feels to audiences. Evoking curiosity alongside positive emotion and memory, it’s the perfect blend of old and new; comfort and surprise.
Source: Irregular font website design by Yevhen Genome via 99designs by Vista
Consider collaborating with a designer to create a custom letterform that reflects your brand’s personality.
Source: Snack brand logo design by reza ernanda via 99designs by Vista
5. The Laidback Type
The Laidback Type font trend exudes a beachy vibe that emphasizes relaxed simplicity. These chilled-out fonts feature playful elements like uneven alignments and free-spirited sizing, celebrating the beauty of imperfection.
Source: Coffee company logo design by EWMDesigns via 99designs by Vista
By embracing this font trend, businesses can connect more easily with customers, inviting them to get to know what the brand is all about in a way that feels authentic. Whether you run a coffee shop, clothing boutique or cosmetics brand, relaxed typography can convey chilled-out friendliness, effortlessly appealing to customers who value a more laid-back approach to life.
Source: Sunscreen brand logo design by EWMDesigns via 99designs by Vista
Source: Paper company logo design by AdiGun via 99designs by Vista
6. Fonts in Motion
Ready to add a dash of excitement to your branding? The Fonts in Motion trend is all about infusing typography with an energetic feel that makes words and logos appear as though they’re leaping off the screen! Featuring slanted angles, overlapping letters, flowing lines and playful curves that create a sense of motion, these trending fonts communicate dynamism and speed — ideal for brands with a modern, lively identity.
Source: Fonts in Motion logo design by reza ernanda via 99designs by Vista
Source: Marketing company logo design by Terry Bogard via 99designs by Vista
Incorporating the Fonts in Motion trend can showcase agility and quick service, helping businesses attract customers seeking speed and efficiency. Moving fonts also communicate a commitment to fast-paced innovation, helping brands connect with today’s tech-savvy audiences. The Fonts in Motion trend turns heads and is a playful wink at progress, making your brand feel fresh, vibrant and full of life.
Source: Brand logo design by R28 via 99designs by Vista
7. 2D Bubbles
The 2D Bubbles font trend splashes fun and dimension across typography. Bubbly letters look like they’re floating right off the page and practically invite you to touch them, finessed with an extra generous serving of vibrant color.
Source: 2D Bubbles font design by Laara via 99designs by Vista
These playful design elements are joyful, energetic and engaging, making this font trend an excellent choice for brands targeting younger generations.
8. Fuzzy Distortion
Freshen up your branding with the Fuzzy Distortion font trend! This playful font style adds a glowing spark to typography, making letters pop with a soft blur that dances into the background. Imagine text that feels alive, radiating a dreamy fuzzy glow that demands attention. This dynamic font trend infuses designs with energy and excitement, inviting engagement and connection with the brand’s audience.
Source: Fuzzy Distortion logo design by piratepig via 99designs by Vista
Fuzzy Distortion’s refusal to stay confined within letter silhouettes or outlines makes it a great fit for brands that champion unconventionality, like fashion brands or music labels. If your audience likes to break the mold within the niche you are selling, then this font trend could be the one to tap into.
9. Globby Fonts
Get ready to lean into the magical world of Globby Fonts! These fun letterforms have a squishy look that makes them appear almost fluid. With their playful rounded edges and organic shapes, the Globby Fonts trend creates a unique visual experience that’s sure to capture customers’ attention.
Futuristic, forward-thinking and flashy, this 2025 font trend opens up your brand to explore a whole range of experimentation and customization. Imagine a marketing campaign in which you add a buzzing motion to your globby font for that period. Or perhaps you want to explore depth with your globby font, exploring the latest trends in AI or VR.
Embracing the Globby Fonts trend can help small businesses show audiences they are the thought leaders of their market.
Source: Logo design by Replika_ via 99designs by Vista
Ready for the biggest font trends for 2025?
As we wrap up our journey through the fun and fabulous font trends for 2025, it’s clear that there’s a world of creativity just waiting to be explored! From the playful charm of Globby Fonts, Transforming Serifs and 2D Bubbles to the eye-catching glow of Fuzzy Distortion, these typography trends offer fantastic ways for brands to experiment and divert from the norm.
So mix, match, and merge elements from whichever trend, font, or shape you fancy and enjoy the uniqueness that emerges.
