In 2025, web design trends are all about breaking boundaries and embracing creativity. From floating objects that defy structure to retro tech aesthetics that tap into nostalgia, the best website design trends of 2025 and beyond offer an exciting mix of innovation and unique design concepts.
We’ll explore the top website design trends for 2025 and break down how unique design concepts can benefit your business. Let’s dive in and discover how small business owners can implement these creative web design trends to enhance user engagement and stand out in the digital landscape.
Top 7 web design trends for 2025
Want more inspiration? Take a look at last year’s web design trends. Or you can also view our collection of trend predictions over the years, picked by the global community of creatives that work with small businesses every year through VistaPrint.
UFOs! (Unexpected Floating Objects)
Unexpected Floating Objects add a playful, gravity-defying element to your web design. These objects appear to float or hover, breaking free from traditional grid layouts. Whether animated or stationary, they create a sense of buoyancy that offers visitors a unique and unexpected visual surprise. This web design trend “can also give your designs a sense of lightness and fluidity, making the website feel less static and more immersive,” says Linor Pinto, brand designer at Wix Studio.
Source: via Wix Studio
For small businesses, this trend adds an element of curiosity, making the website feel more dynamic and engaging. It’s perfect for brands that want to stand out with a modern, creative edge. To incorporate this trend to optimize user experience, try adding product images or illustrations that float on your homepage and using subtle animations to bring your website to life.
“Use Unexpected Floating Objects to create a sense of depth and make your designs feel more dynamic and engaging. They help guide the user’s attention to key elements, add a modern and visually appealing touch, and can make the overall user experience more interactive and memorable”—Linor Pinto, brand designer at Wix Studio
Source: Floating objects bring a dynamic feel to this web design by Max Iver via 99designs by Vista
Freeform Finishes
Web design meets artistic expression in this trend, where digital designs mimic artistic techniques. Think playful scribbles and underlines, handwritten text with charcoal or crayon, and brushstrokes in watercolor paint that add a human touch to an otherwise polished digital layout. Freeform Finishes bring warmth and personality to your website, deepening its connection with visitors.
“What’s cool about this site [below] is that you can intervene in the design in the first fold and add your own design touch.”—Linor Pinto, brand designer at Wix Studio
Source: via Wix Studio
Freeform Finishes add authenticity and approachability to small business’s online presence. It’s ideal for brands that want to showcase their creative side. To soften your website design, experiment with illustrations, custom handwritten text, simple doodles or scribbles.
“A simple, handcrafted feel that makes it feel more authentic, personal, and approachable”—jessicasample, designer on 99designs by Vista
Source: Web design by garryveda.com via 99designs by Vista
Source: Web design by Iconic Graphics via 99designs by Vista
Bits and Bytes
Bits and Bytes is all about nostalgic design elements from the early days of the digital age. This web design trend uses old-school digital aesthetics like pixelated text, simple color schemes and basic geometric shapes. When paired with modern layouts, it creates a fun blend of old and new, tapping into nostalgia and contemporary style.
Source: Website design by Yevhen Genome via 99designs by Vista
This trend can help capture audiences’ attention with a minimalist yet memorable design. It’s perfect for brands that want to evoke a vintage vibe with a modern twist. Consider integrating blocky fonts, retro-inspired icons and monochrome color schemes.
Source: via Wix
“This style stands out because it mixes vintage computer graphics and simple color schemes with more modern design touches. It’s like a throwback to when tech was just starting to get cool, but it still feels fresh.”—Radovan Ciobanenco, Designer on 99designs by Vista
Source: Pixelated illustration used in web design by Mahuna via 99designs by Vista
Fonts in the Spotlight
Let typography take center stage with this trend, where designers use different fonts to highlight key words or phrases. Mismatched font styles give the impression of dynamic conversation, making the text feel alive and expressive. It’s a great way to create focal points on your website and guide visitors to essential messages. Different font sizes or styles on headlines and CTAs will make your copy pop without overwhelming the design.
Source: Mismatched fonts take the spotlight for this web design by malzi. via 99designs by Vista
Try incorporating this trend into your website by changing the font of the words you want to emphasize and stand out!
Source: via Wix Studio
Source: The slanted text “Bright” emphasizes the business’ selling point in this web design by GOBO Creative via 99designs by Vista
Collage Uploaded
Bring the tactile joy of scrapbooking to the web with thoughtful layouts, playful elements like stickers, hand-drawn illustrations and carefully placed photos. It’s whimsical yet strategic, making each element feel purposefully arranged. This trend is great for businesses wanting to showcase creativity and storytelling on their website.
Source: via Wix Studio
An easy way to start is by placing a sticker or illustration here and a photo or a picture there and see what it looks like. From there, keep adding another layer or item until you’ve got a collage you’re happy with! Strive for a layout that feels personal and curated, much like a vintage scrapbook page.
“Some of these designs are literally ‘popping out,’ thus captivating the attention of the audience. There is a lot going on in the design that makes people stay in a while but makes sure it is not cluttered.”—Kimberly Pajarillo, Design Artist, Design Operations at VistaPrint
Source: Digital scrapbooking takes inspiration from the aesthetic of vintage collages in this web design by Hiroshy via 99designs by Vista
Candy Color Pop
The pops of color help this web design stand out by using bright, bold and unapologetically fun colors. Candy Color Pop designs feature playful hues like purples, pinks, blues and yellows. The key is balance—whether in lighter shades or more saturated hues, these colors draw attention without overwhelming the eye. This trend injects energy and excitement into web design, making your brand feel fresh and inviting. Create a sense of fun that aligns with your brand personality with Candy Color Pop.
Source: Colors that pop that help stand out in this web design by MercClass via 99designs by Vista
Want to experiment with this trend in your web design? Start by accenting buttons, backgrounds and product images with shades of purple, pink, blue, and yellow to create that color-popping effect.
Source: A fun, colorful web design by Hiroshy via 99designs by Vista
Scrollytelling
When visitors “power scroll” through your site, they may scroll past important info and bounce. Scrollytelling is a technique that stops them in their tracks and gets them to pay attention. Unlike the traditional intro paragraph, “Scrollytelling breaks up the narrative and spreads it across the folds of the website,” says Linor Pinto, brand designer at Wix Studio. And just like it sounds, scrolling down the page connects everything into a unified story.
Source: A scrolling experience that tells a story via Wix Studio
The key, of course, is to tell an engaging story—think less “product brochure” and more “product adventure.” How does Pinto do it? “Make the scroll exciting with website animations and effects that come and go across each fold. Pull in text, shapes or images inspired by your brand identity. Ensure smooth transitions and make the experience mobile-friendly. You can also add creative effects like parallax scrolling or zoom-ins for a more immersive experience.” Tell the story that best fits your objective, such as:
- the inspiration for starting your business
- the ingredients or processes that create your product
- the impact of your business
“Scrollytelling breaks up the narrative and spreads it across the folds of the website”—Linor Pinto, brand designer at Wix Studio.
Source: Get visitors engaged with a story of your brand or purpose via Wix Studio
Create a trendy web design for 2025!
Bring playfulness and creativity to your website with 2025’s web design trends. Whether it’s nostalgic aesthetics like Bits and Bytes and Collage Uploaded or creative design elements and flourishes like Freeform Finishes, websites in 2025 are set to delight visitors and give them a memorable experience. Find the trend that works best for your business, and start designing today!
