Infographics are a visual representation of information that can transform complex data into something that engages audiences. In this article, we’ll walk you through some of the best infographic examples and types from different industries and share design tips to help you create your own infographics that break down data clearly and creatively!
- The 7 key principles of infographic design are clarity, visual hierarchy, simplicity, accessibility, data storytelling, engagement and branding.
- Types and examples of infographics include informational, comparison, statistical, process, geographic and promotional.
- Infographics are used in many industries, including marketing, healthcare, education, business, sustainability and nonprofit, to present data.
7 key components of infographic design
Before we explore examples of infographics, let’s outline specific elements that make the best infographics.
1. Clarity
The goal of an infographic is to present complex information visually in a way that’s easy to understand at a glance, which is why clarity is the backbone of any great infographic.
Sustainability infographic by YaseenArt via 99designs by Vista
A clear infographic delivers the message as quickly and efficiently as possible. For clarity in your infographic, use simple, straightforward language, steering clear of jargon, and support your message with relevant visuals.
Ask someone unfamiliar with the topic to review your design—if they get it easily, you’re on the right track.
2. Visual hierarchy
Visual hierarchy is a design principle that helps guide the eye to the most important points, step-by-step, ensuring the viewer absorbs key information in the right order.
To ensure your audience grasps the main message, organize headlines, subheadings and key data in a logical flow. Here’s how to employ visual hierarchy effectively:
- Size: Use larger text for headings and important information.
- Contrast: High contrast (light text on dark backgrounds) makes sections stand out.
- Bold fonts: Highlight key points with bold text to draw attention.
- Color: Use contrasting colors to differentiate sections, but keep it balanced.
- Spacing: Use white space to create clear separation between sections.
- Alignment: Keep elements aligned to ensure a clean, easy-to-follow flow.
For instance, this great infographic example uses color contrast and bold headings to separate the risks of spaying/neutering, while visual cues like heart icons with a key help summarize information.
Infographic design by Luz Viera Studio via 99designs by Vista
3. Simplicity
A strong visual hierarchy will help make your infographic easy to follow, but too much information can overwhelm the viewer and dilute your message. While it’s crucial to include relevant data and guide the reader, less is often more—overcrowding the infographic design disrupts the flow and makes it harder to absorb key points.
Easy-to-follow Infographic example
To ensure simplicity, limit text to the essentials, and rely on graphic elements like icons, charts and images to communicate key points. Keep text short, sharp and focused, and maintain a clean, minimalist design to ensure your message isn’t lost in the clutter.
4. Accessibility
If someone can’t read your infographic, they can’t engage with it, regardless of how visually appealing it is.
To ensure your content is accessible to a wide audience, whether they have visual impairments or are viewing it on different devices, focus on easy-to-read fonts, colors and layouts:
- Use high-contrast colors for better readability
- Avoid color combinations like red and green for colorblind users
- Ensure text is large enough for both mobile and desktop viewers
- Use legible fonts (sans-serif fonts are ideal)
- Include alt text for images to support screen readers
- Maintain a clear, simple layout with plenty of white space
- Ensure elements of an interactive infographic are easy to click on mobile devices
Here’s a great infographic example with large, easy-to-read fonts and an accessible layout:
Accessible infographic design
5. Data storytelling
Infographics should do more than just present data—they should tell a story. The best infographics turn data into a journey, guiding the viewer from point A to point B, highlighting trends and insights along the way. A narrative will make a visual representation of information more engaging, memorable and relatable. People remember visual stories better than isolated facts, which is why storytelling in infographics is so powerful.
Infographic design by giekstrave via 99designs by Vista
Group related data to show progression or comparisons. Use arrows, icons and other visual cues to connect the dots and lead the viewer through the information.
6. Engagement
The best infographics should also be engaging. To reach a wider audience, encourage sharing by making your infographic interactive and visually appealing. Add interactive elements, like sliders or clickable charts, and use bold colors and a dynamic layout to make the infographic more engaging and to capture attention. Always keep your audience in mind when designing for shareability.
7. Branding
Strong branding is key to building brand awareness and driving traffic. Incorporate your logo, brand color palette and fonts—consistency across all content increases recognition, whether shared on social media platforms or featured on your website.
Branded infographic by giekstrave via 99designs by Vista
Learn how to make an infographic from start to finish in our guide.
Infographic examples by type
Now we’ve covered what makes infographics effective, let’s explore the different types of infographics. In this section, we’ll look at infographic examples and highlight what makes them work.
Informational infographics
Informational infographics are great for explaining a topic, presenting data or offering a step-by-step guide. For this type of infographic, use clear icons, concise text and easy-to-follow steps. The design should highlight key points with visuals, simplifying complex information and making it digestible.
This infographic example simplifies investment types (stocks, mutual funds, ETFs, bonds) using clear icons and color-coded sections. The concise text and visuals highlight key points, making it easier to understand the differences and risks involved.
Informational infographic example by LittleFox via 99designs by Vista
Another great infographic example informs viewers about using heat-soluble threads with a clear flow. White space makes the information digestible, while the simple design is shareable, perfect for building brand awareness.
Informational infographic by Olivier Darbonville via 99designs by Vista
Comparison infographics
Comparison infographics show the differences between two concepts, services or products in a visually engaging way. They help viewers easily understand key contrasts by organizing information side by side.
This infographic example effectively compares branding and marketing by organizing the information into clearly defined sections. The layout separates the two concepts visually, using distinct colors and icons to highlight key differences.
Comparison infographic example
This infographic uses color to highlight RISE as the superior investment approach, contrasting it with the traditional method depicted using black-and-white graphic elements. The side-by-side layout, clear structure and icons make the differences easy to grasp, while concise text keeps the comparison straightforward.
Comparison infographic by velvetmade via 99designs by Vista
Use comparison infographics in marketing materials like flyers to help customers compare your offerings to the competition. Learn how to design a flyer.
Statistical infographics
Statistical infographics use data and numbers to inform or persuade the audience. This infographic example uses a dot chart to visualize the percentage of employees who feel more appreciated when receiving a gift, where each dot represents a respondent. Translating percentages into a more visual format makes the data more digestible and impactful.
Statistical infographic example using a dot graph
Use pie charts, bar graphs or line graphs to illustrate data, keeping numbers large and legible for maximum impact.
Process infographics
Process infographics visualize a step-by-step process or workflow, making it easy for viewers to follow. For example, this infographic uses numbered steps and down arrows to guide the reader.
Process infographic example by Maria GR via 99designs by Vista
Here, another process infographic uses a continuous pipe design to illustrate the brewing process, aligning with the brand’s product. This infographic design is a great brochure design idea.
Process infographic by Windmill Designer™ via 99designs by Vista
These examples of infographics break down complex processes into simple, digestible steps, using visual flow to guide the viewer through the stages. You can also combine process and comparison infographics to compare processes, like this infographic example.
Process infographic design by Luz Viera Studio via 99designs by Vista
Geographic infographics
Geographic infographics map out data or trends by location, with color-coded areas highlighting key data points, offering an immediate visual comparison, and making it easy to compare regions at a glance.
Geographic infographic example by Lera Balashova via 99designs by Vista
In these infographic examples, color coding and illustrations distinguish regions and show differences on a map. This helps make complex data visually accessible, ensuring viewers can easily identify geographical patterns and relationships.
Geographic infographic by KYRP via 99designs by Vista
Instructional infographic
Instructional infographics are designed to guide the viewer and break complex tasks into easy-to-follow steps. They are often used for tutorials, how-to guides or user manuals, providing a clear visual roadmap of step-by-step processes that lead the audience through each action.
Infographic by Luz Viera Studio via 99designs by Vista
These infographics typically use numbered steps, arrows and simple icons to break down processes into easily digestible chunks. The layout is usually clean and straightforward, focusing on clarity.
Instructional infographic example by Luz Viera Studio via 99designs by Vista
Infographic examples by industry and use case
Now that we’ve covered the different types of infographics, let’s explore how design rules change depending on the industry and use case. From marketing to healthcare, how you use infographics to present data can vary, and what works for one sector may not work for another.
Here’s how the most popular infographic examples are tailored to specific industries and goals.
Marketing infographics
Marketing infographics are powerful tools that simplify complex marketing concepts, data or product features into visually engaging and digestible content. Used across print and digital platforms, marketing infographics help businesses convey their messages clearly and persuasively, whether in a brochure, flyer, social media post, blog post or email campaign.
Marketing infographic design by velvetmade via 99designs by Vista
Common uses of marketing infographics:
- Print advertising: Break down product features, services or promotions in a visually engaging way.
- Digital marketing: Create shareable content highlighting key statistics, case studies or tips—perfect for driving engagement and expanding brand reach.
- Product/Service overviews: Use visuals to explain features and benefits or make comparisons.
Education infographics
Education infographics make complex topics approachable and fun. Whether simplifying historical events, scientific processes or math concepts, these infographics can break a lot of information into bite-sized pieces using colorful visuals, icons and timelines. Visuals can turn a lesson into an engaging experience, helping students to understand and retain facts they’ve learned.
Educational infographic by torvs via 99designs by Vista
Educational infographic by Mushlya via 99designs by Vist
Healthcare infographics
In healthcare, infographics transform complicated medical information into accessible data visualization. Diagrams, flowcharts and clear icons can simplify symptoms, treatments and medication instructions. These visuals can be used in patient brochures or healthcare websites, ensuring that important details aren’t lost in medical jargon.
Healthcare infographic on a flyer by YaseenArt via 99designs by Vista
When designed well, healthcare infographics empower patients to make informed decisions, improving understanding and compliance. For example, visuals can show cause-and-effect relationships (symptom vs. prevention). Clarity and accuracy are especially important when dealing with medical or health-related data.
Nonprofit infographics
Nonprofits use infographics to spark action, whether raising awareness or driving donations. These visuals are often used in brochures or digital campaigns to show the impact of a cause. Nonprofit infographics highlight statistics, tell emotional stories and break down complex issues with striking visuals.
Nonprofit infographic example by Olivier Darbonville via 99designs by Vista
Use infographics to convey how donations or efforts are making a difference. Always make the visuals emotionally resonant as well as informative.
Business infographics
In business, infographics simplify data, making complex trends, strategies and KPIs easy to digest. Whether used for team presentations, client reports or marketing materials, business infographics can make data accessible and visually appealing.
Business infographic by velvetmade via 99designs by Vista
Business infographics can also be used to acknowledge company achievements, like this poster infographic.
Infographic example by FuturisticBug via 99designs by Vista
Sustainability infographics
Sustainability infographics use visuals to make data like carbon footprints, energy consumption and recycling rates digestible and impactful. They often use nature-inspired colors like green and blue to highlight these environmental issues.
Sustainability infographic by Lera Balashova via 99designs by Vista
Promotional infographics
Promotional infographics use bold colors, eye-catching visuals and clear calls-to-action to show the value of a product or service clearly and quickly. They can highlight key features, share testimonials or showcase special offers to grab potential customers’ attention and encourage action.
Promotional infographic by Luz Viera Studio via 99designs by Vista
Whether used in email campaigns, online ads or print flyers, promotional infographics quickly help customers understand product benefits and make buying decisions.
Learn how to create and design flyers to promote your products or services.
Ready to make infographics a part of your marketing?
These infographic examples show what a powerful business tool they can be. Whether simplifying complex data, driving engagement or creating content that’s easy to share, infographics help to connect with your audience.
From informative brochures and flyers to digital marketing assets, infographics work across different platforms and industries. By applying design principles, infographics help to summarize data in a visually captivating and easy-to-digest way. And with VistaCreate’s ready-made templates, creating eye-catching infographics is easier than ever.
Business infographic FAQs
How can I use infographics in my broader marketing strategy?
Infographics can be incorporated into email campaigns, social media posts, blog posts, website content and print marketing materials like brochures and flyers to engage your audience and simplify complex information.
What are the best design tools for creating infographics?
VistaCreate offers a range of easy-to-use templates for creating eye-catching infographics, as well as customization features that help align infographic designs with your brand identity.
How can I ensure my infographics are shareable and effective on social media?
Focus on clear, engaging visuals with bite-sized data that encourage interaction. Use bold colors, simple messaging, and a responsive design that works well across desktop and mobile.
What are some common mistakes to avoid when designing an infographic?
Avoid cluttering your design with too much text or data, use colors and fonts consistently and don’t forget to include your branding elements to ensure brand recognition across marketing materials.
