Crafting a brochure that stands out takes more than a template, it takes inspiration. That’s where we come in! We’ve gathered a collection of brochure examples to show how fold type, layout, copy, materials, images, CTA and print choices come together, giving you a clear picture of what makes great brochure design and why.
From creative to professional brochure examples, use these brochure design ideas to inspire and guide your design decisions. Browse ready-made brochure templates and explore ideas, from the flow of a tri-fold to creative finishes that help your brochure grab attention.
- Brochures create tangible, memorable brand experiences that build trust, communicate your message and support sales conversations.
- Trifold, bi-fold, z-fold and infographic brochure types each serve different goals and audiences.
- Use brochure templates and swap in your brand visuals, colors, fonts and messaging to create a brochure that sells your brand.
- Keep brochure design simple and cohesive. Simple color palettes, clean typography and whitespace make your content easy to follow.
- Illustrations, shapes, interactive elements and QR codes add personality and increase engagement.
- Take inspiration from these brochure examples, then adapt them to fit your brand voice, identity, audience and business goals.
Why are brochures still important?
Business brochures are valuable portable marketing tools. These print marketing materials communicate key information about a business’s products or services directly to a target audience. With captivating design and clear messaging, brochures can:
- Showcase offerings: Highlight your products’ best features, benefits and promotions to influence buying decisions.
- Reach a wider audience: Distribute brochures strategically at events, conferences or targeted mailings to expand your reach and boost brand awareness.
- Bridge print and digital marketing: Add QR codes, personalized URLs or social media handles to guide readers to websites and social profiles, turning offline interest into online engagement.
- Support local: Distributing brochures at events and in-store helps to strengthen your presence in the local community. Brochures are an effective way to reach customers and increase awareness locally.
- Personalized touch: Brochures offer a tangible way to connect with potential customers. They leave a lasting impression that resonates beyond the digital space.
When getting started with brochure design, refer to this practical brochure guide.
How to take inspiration from brochure examples
Step 1: Choose a brochure example that resonates
Look for brochure examples that inspire you. Think about your audience, message and brand style. Focus on brochure examples that feel relevant, whether it’s a clean, professional layout or a bold, creative design.
Read our guide to how to make a brochure to help you understand the design process before diving into design inspiration.
Step 2: Evaluate what to borrow
You don’t need to copy the entire brochure design. Notice what stands out – maybe it’s a clever layout, a color scheme, persuasive messaging, a headline that grabs attention or the way information is organized. You might also consider how brochure flyer sizes and format influence the overall feel and readability. Use brochure design examples and ideas as a starting point to spark your own design choices.
Step 3: Customize the brochure with your branding
Swap in your brand colors, fonts, images and messaging. Keep what works, tweak what doesn’t, and combine design elements to create something unique that feels true to your brand.
Brochure examples by industry
Your brochure is a chance to show your brand with clarity, connect with your audience and leave a lasting impression. These brochure examples highlight designs that get it right, showcasing the key design elements of effective layout, messaging and visual appeal. Use these brochure examples to spark ideas, refine your design choices and create a brochure that feels purposeful, memorable and distinctly on-brand.
Beauty industry brochure examples
This brochure’s clear layout, high-quality imagery and brand color palette create an attractive brochure design that invites readers to an open air demo and gives them 10% off skincare, building trust and brand awareness. The z-fold brochure format guides readers naturally from panel to panel, making details easy to follow, while the QR code combines print and digital, helping customers to explore more online.
- Fold type: Z-fold
- Layout: Minimalist with lots of whitespace
- Imagery: High-quality, close-up product imagery
- CTA: Scan the QR code for ingredients, use offer
Brochure template for a spa business
- Fold type: Tri-fold
- Layout: Panels with photography and text
- Imagery: High-quality photography
A neutral color palette, high-quality photography and clean layout keeps the design modern and refined. The clear text hierarchy makes the brochure easy to scan, helping readers understand the brand mission and key product benefits quickly.
Tri-fold brochure example
Source: Emanuel Dumitrescu via 99designs by Vista
- Fold type: Tri-fold
- Layout: Panels divided by color blocks
- Imagery: Interior and up-close photos of a woman’s face
- Readability: Simple clean typography and icons
Bi-fold brochure template with a special offer for new customers
- Fold type: Bi-fold
- Readability: Clear tagline in a sans-serif font and script font headings
- Hierarchy: Large QR code, special offer with a contrasting background
Finance industry brochure example
A gray-scale color palette gives this brochure a corporate feel that suits financial businesses. The bi-fold format makes information focused and easy to navigate, while the simple layout and graphics deliver key messages quickly. Simple, direct and professional, this brochure is a clear example of how restraint in design can build credibility and trust.
Monochromatic bi-fold brochure example. Source: tale023 via 99designs by Vista
- Fold type: Bi-fold
- Layout: Central cover graphic and surrounding key words
- Imagery: Simple vector graphics
- Readability: Clear sans serif fonts
Health and fitness industry brochure examples
The unique cut-out cover encourages interaction, while high-quality photography builds trust. The neutral yet bright color scheme feels calm and accessible, making it a strong fit for a health brochure.
Healthcare brochure. Source: Yaseen art via 99designs by Vista
- Fold type: Tri-fold
- Layout: Text-heavy with photography on one panel
- Readability: Clear sans-serif fonts and FAQ heading
High-quality photography, bright colors, clear brand fonts and confident messaging give this brochure instant energy, communicating a positive and trustworthy brand identity. Fun cover graphics add personality without distracting from key product benefits, while the tri-fold format creates clear navigation from panel to panel.
- Fold type: Tri-fold
- Layout: Attention-grabbing heading, fun line graphic and small body text
- Imagery: Up-close, product-related photographic background
This tri-fold brochure guides readers from panel to panel with a clear layout, contrasting colors and high-quality photography. A QR code bridges print and digital, allowing readers to access more information online easily.
- Fold type: Tri-fold
- Layout: Left-hand panel dedicated to brand photography, logo and CTA on the central panel and further information on the right-hand panel
- Readability: Contrasting colors, clear and simple brand typography
- Imagery: Custom photography of a woman working out wearing branded merch
- CTA: Sign up today for a discount, scan QR code to sign up
Retail brochure examples
Bright colors and playful graphics give this brochure instant appeal, helping the retail brand stand out. Placing the logo front and center on the brochure cover increases brand recognition. This is a great example of how strong visual identity and a confident layout can grab attention, feel welcoming and engage customers.
- Fold type: Tri-fold
- Layout: Large central vertical logo and graphic background on the cover
- Imagery: Vector graphics on the cover and high-quality photography inside
This fashion brochure combines high-quality product photography, easy to read layouts, and a QR code that bridges digital and print to encourage customers to shop online.
Source: Fashion tri-fold brochure example. Source: Rose ❋ via 99designs by Vista
- Fold type: Tri-fold
- Layout: Bold headlines, body text and product photography
- Imagery: Product photography, model shots
Craft and design business brochure examples
This tri-fold brochure uses elegant photography and a minimalist layout to draw attention to craft objects and business information. The simple, confident format feels professional, intentional and easy to navigate.
- Fold type: Tri-fold
- Layout: Simple, clean layout with a graphic border, text at the top and imagery at the bottom
- Imagery: High-quality, elegant photography of craft objects
- Readability: Simple to follow layout and easy-to-read typography
Including a photo of your team adds instant personality, making your brochure feel like a friendly introduction to your business and the people behind it rather than just a portfolio. Pair this brochure idea with a bold, simple color palette and confident layout for a self-assured brochure design that builds trust and attracts clients.
- Fold type: Tri-fold
- Layout: Grid-based, image-focused layout
- Imagery: Professional photography of the team
- Hierarchy: Brand-led, image-driven
Food and beverage industry brochure examples
Bold, playful illustrations set the tone for a food and drink brand that doesn’t take itself too seriously. Strong, confident on-brand messaging and fonts cut straight to the point, making it easy for customers to connect with the brand promise and its offerings.
- Fold type: Tri-fold
- Layout: Minimalist with lots of whitespace
- Imagery: Playful, graphic illustrations and modern product photography
- Readability: Clean sans-serif brand fonts and a clear tagline and headings
- Hierarchy: Headline-led, balanced, largest font size given to the central tagline
This bi-fold menu design is simple and easy to navigate, so that customers can browse items quickly and easily. Considered brand colors, clear headings and a polished layout helps each section to stand out. For hospitality businesses, a clear brochure structure turns browsing into fast, friendly and fuss-free ordering.
- Fold type: Bi-fold
- Layout: Text-focused, steps are structured in columns, sections have different color backgrounds
- Imagery: Small illustration and wavy graphics
- Readability: Clear menu options and steps in sans-serif fonts
- Hierarchy: Clear headings, sections and steps
High-end photography gives this brochure instant appeal, creating a premium look. A sophisticated navy brand color palette reinforces the elevated feel, making the coffee brand appear confident and considered.
- Fold type: Tri-fold
- Layout: Clear, focused panels with lots of whitespace
- Imagery: Premium product photography
Tri-fold brochure template for a farm business
- Fold type: Tri-fold
- Layout: Simple, image-blocked
- Imagery: Photography of vibrant fresh produce and rustic background imagery
- CTA: Call today for a special offer
Travel and tourism brochure examples
This classic tri-fold brochure layout is clear and easy to follow, while the phone number with a strong CTA “Book your ride now!” on the brochure’s cover page makes taking the next step effortless. This brochure is simple, direct and built for action, just what a travel themed small business needs.
Caption: Source: Hot air balloon brochure design. Source: Emanuel Dumitrescu via 99designs by Vista
- Fold type: Tri-fold
- Layout: Large image and CTA banner at the bottom
- Imagery: Relevant high-quality photography
- CTA: “Book your ride now” in a bold font alongside the phone number
- Readability: CTA on a contrasting color banner
A map and key make this bi-fold brochure for Leipzig tourism very useful, helping travelers get their bearings.
Source: Leipzig bi-fold brochure by tadaam via 99designs by Vista
- Fold type: Bi-fold
- Layout: Map-focused with a key at the bottom
- Imagery: Illustrated map and photographs of buildings
Wavy graphics lead the eye across this tri-fold brochure, helping readers move from one panel to the next. The clear layout feels fluid and intuitive, making it easy to follow the experience being offered.
Source: Blue tri-fold brochure by pilip72 via 99Designs by Vista
- Fold type: Tri-fold
- Layout: Modular layout with a wavy image border and clear headings
- Imagery: Custom photography and graphic icons
- CTA: “Contact us” with a list of all contact details
- Fold type: Tri-fold
- Layout: Content divided into clear sections
- Imagery: Relevant stock photography
- Readability: Eye-catching offers in a bold serif font
Real estate brochure examples
Packed with information but still easy to read because of its structured color-blocked layout, this brochure design uses green for trust and photography for impact, while icons highlight the details that matter most.
Source: Real estate tri-fold brochure example by Rose ❋ via 99designs by Vista
- Fold type: Tri-fold
- Layout: Color-blocked sections that extend beyond panels
- Imagery: Photography of the product (real estate) and of an employee to build trust
- Readability: Bold headings and smaller body copy for reviews
- CTA: Schedule online 27/7 with a short URL to the company website
Neutral tones in this bi-fold brochure design create a calm, reassuring feel that’s right at home in real estate marketing.
Source: Bi-fold brochure design by Akil Mazumder via 99designs by Vista
- Fold type: Bi-fold
- Layout: Clean, spacious, minimalist
- Imagery: Large cover photo of the product (real estate)
- Hierarchy: Image-led, secondary headline, supporting quote
- CTA: “Always get in touch with us” alongside contact details
Brochure design template with interior photography
- Fold type: Bi-fold
- Layout: Square photograph frames and minimal text
- Imagery: High-quality photography of modern interiors
- Readability: Clear headline and hours of operation in sans-serif fonts
Brochure examples by use case
From promoting events to launching products or supporting seasonal campaigns, thoughtful brochure design combines eye-catching visuals, clear layouts and focused messaging to drive results.
Event promotion brochure example
With bright floral illustrations adding warmth and personality to the cover design, this brochure feels like a marketing material recipients might actually keep or pin on a community notice board. Created for a florist’s grand opening, this eye-catching brochure turns event promotion into a memorable and shareable marketing material that attracts attendees and helps build a loyal customer base.
Consider a strong color palette if it suits your brand, use text hierarchy to convey your message clearly.
- Fold type: Tri-fold
- Layout: Central graphic with supporting information above and below
- Imagery: Colorful floral illustration on the cover
- Readability: Bold business name and attention-grabbing serif headline
Advertise a new product line
Bright, bold design helps this brochure stand out, while clear product photography shows exactly what the health supplement brand offers.
Use high quality photography to showcase your offering. If using close up photography, pair it with minimalist typography for readability.
- Fold type: Tri-fold
- Layout: Minimal large text on photographic backgrounds
- Imagery: Custom close-up photography, graphic elements
- Readability: Bold headline, minimal body text
Seasonal campaign marketing brochure
Promote a seasonal campaign with a bold, clear brochure design that puts the offer front and center. Add a QR code to make it easy for customers to take the next step online, connecting print and digital in one quick scan.
Use a strong and clear offer, keep the design minimal and easy to scan, add a QR code linking to your website, booking page or social media.
- Fold type: Tri-fold
- Layout: Offer-led with a large QR code
- Readability: Large attention-grabbing headline offer
Promote a deal or special offer
Large type on this bi-fold brochure cover makes a bold first impression, while the striking color palette gives the design an on-brand look, increasing brand awareness. This confident and modern brochure design is a smart choice for brands that want to attract attention to promote a deal or special offer without overcomplicating the promotional message.
Ask your target audience a question specific to your offering i.e. if you own a massage parlour, you could ask “Need to unwind?”
- Fold type: Bi-fold
- Layout: Bold, stacked
- Imagery: Minimal, graphic
- Readability: Large headline, high contrast
This tri-fold brochure features a special offer on the middle panel when folded, a clear CTA and a QR code on the back.
- Fold type: Tri-fold
- Layout: Simple with lots of whitespace
- Imagery: Minimalist product photography
- Readability: Large headline and easy-to-read body text
Brochure trends and best practices for 2026
What are brochure design trends for 2026? Keep it simple, interactive and authentic. The strongest brochure examples today use clean layouts, clever folds, QR codes, subtle color palettes and bold, engaging visuals to make an instant impact.
Print-digital hybrid brochures
Print materials can be even more powerful when they connect to the digital world. Add QR codes that lead to product pages, booking forms or exclusive content, extending the life of your brochure without overcomplicating the design. Many creative brochure examples use this approach to drive action.
Interactive/digital brochures
Fully digital brochures are a smart, flexible option for presentations, events and sales outreach. Interactive PDFs and flipbooks can include clickable menus, video and direct contact links. They’re easy to share, simple to update and help you track engagement without sacrificing great design.
Bold typography and visuals
Large attention-grabbing headlines and high-quality imagery are defining modern brochures. The best brochure design ideas let custom visuals lead and keep copy focused and minimal.
Choose the right type of fold
The brochure format you choose shapes how people interact with its content. Start with a brochure template that matches your marketing goals.
Bi-fold brochures for clean, minimal layouts that provide generous space for bold visuals and focused messaging across two clear panels. Great for menus, price lists and seasonal campaigns.
Tri-fold brochures for structured, step-by-step storytelling, with six panels that guide readers naturally through key points. Great for detailed company information or for advertising a new product line.
Z-fold brochures for dynamic, unfolding content that works well for timelines, processes or product highlights that build as you open each panel. Great for promoting your business and its offerings.
Each type of brochure format provides distinct panels to organize visuals and messaging, so pick the one that makes your message easiest to follow and aligns with your brochure goals.
Utilize brochure templates
Start with a brochure template to speed up the design process and maintain brand consistency. Bi-fold, tri-fold and z-fold brochure templates provide proven layouts and structures that you can customize with your brand colors, fonts and imagery.
Bringing your brochure vision to life
Brochures are powerful marketing tools and brand ambassadors, helping to build connections with potential and existing customers. Get inspired by unique brochure examples, embrace authenticity, use templates and creative flair for brochures that resonate with your target audience and support your marketing goals.
Brochure examples FAQs
How do I choose the right brochure format for my needs?
Pick a brochure format based on your goals, content and audience. Choose tri-fold brochures for structure, bi-fold brochures for bold visuals and z-fold brochures for telling a sequential narrative.
What elements should every effective brochure include?
Include an eye-catching cover design, a clear headline, strong visuals, brand fonts and colors, concise descriptions and a call-to-action to guide readers and reinforce your brand identity.
How do I adapt a brochure example to match my brand without starting from scratch?
Use brochure templates, then swap in your brand logo, colors, fonts, images and messaging to make the brochure design feel uniquely on-brand while keeping the layout that is proven to work.
How do I choose the right fold and format for my brochure?
Think about your target audience and how you want them to interact with your content. Different folds including bi-fold, tri-fold and z-fold create different flows and experiences, so choose one that complements your message and audience.
What common mistakes should I avoid when designing a brochure?
Poor image quality, cluttered layouts and missing calls to action are common brochure design pitfalls. High-resolution visuals and clear CTAs help your brochure look polished and achieve their goals.
