Design Tips


The 6 UX design basics every small business website needs to follow

Most customers don’t discover your business through your website first. They find you through a social post, a business card, […]

How to use AI for small business design

AI helps small business owners create design ideas, visuals, marketing concepts and first drafts faster. It supports everything from social […]

12 easy-to-read fonts: Simple fonts and what makes them readable

With easy-to-read fonts, your brand message comes through loud and clear. The fonts you choose are a key component of […]

The 7 principles of design and how to use them (with infographic)

Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure […]

RGB vs CMYK color mode comparison showing overlapping red, green and blue circles next to cyan, magenta, yellow and black circles.

RGB vs CMYK: What’s the difference?

Whether you’re a designer or you’re getting a design, it’s important to know the difference between RGB vs. CMYK color […]

Collage of the world's most famous logos

40 famous logos and what you can learn from them

The most recognizable and famous logos belong to some of the most well-known organizations and brands. These popular logos often […]

NPIB48366-Brochures-GBB-Zfold-001

The importance of visual weight and hierarchy in graphic design

Hierarchy in graphic design is how you guide a viewer’s eyes to read your design. Strong hierarchy helps you communicate […]

Mood board template

Mood board examples for brand inspiration

You’re trying to explain your brand vision to a designer, client or printer. You know you want something bold but […]

A restaurant table setting with a red menu titled “Napoletana” placed on a white plate, next to red napkin and silver cutlery.

How to create a logo in Illustrator step by step [for Memsource]

Creating a logo in Adobe Illustrator gives you complete creative control over your brand identity. Illustrator uses vector graphics rather […]

A restaurant table setting with a red menu titled “Napoletana” placed on a white plate, next to red napkin and silver cutlery.

How to create a logo in Illustrator step by step

Creating a logo in Adobe Illustrator gives you complete creative control over your brand identity. Illustrator uses vector graphics rather […]

Balance in graphic design: A simple guide

If you’ve ever looked at a flyer and wondered why it felt kind of… off…  you were probably reacting to […]

Man standing next to a blue retractable banner promoting a “Learn to Poke” class at Pon Poke, inside a modern and colorful restaurant space.

Retractable banner examples and ideas for business use

Retractable banners are great for events and trade shows, but they can also be used year-round. A good business banner […]