Digital Marketing


The power of community: Sourcing inspiration, support and help for small businesses

Starting a small business can feel isolating. Growing a company often requires you to wear many hats and work long […]

From hobby to brand: How to develop side hustles to make money

More Americans are developing their side hustles to make money, and many of those side gigs are starting to look […]

An example of a brochure that features copy in both French and English for bilingual marketing

Canadian marketing for bilingual audiences: How to reach French and English customers

Canadian marketing has a built-in curveball: bilingual marketing in Canada means working across two official languages. Many customers don’t treat […]

How small food and beverage businesses are using AI in marketing: 17 survey insights

Running a small food business often means tight margins, limited time and marketing that gets pushed aside. Small food and […]

How to create cohesive branding for your small business

Many small businesses do their best to stay consistent, yet tiny mismatches slip through – a slightly off shade on […]

Thanksgiving and Halloween holiday preparations. Colorful pumpkins in baskets by store on farm. Autumn fall harvest. Store outdoor decoration. Multicolor fresh seasonal vegetables.

17 fall marketing ideas to promote your small business

Autumn is one of the biggest seasons for small business marketing. There’s the back-to-school buzz, Halloween fun, Thanksgiving and early […]

3 influencer marketing tactics you’ve never heard of (but should steal immediately)

If your influencer marketing tactics are limited to gifting products to creators and crossing your fingers that they post about […]

Small business owner photographing handmade bracelets for Instagram marketing.

Refresh – 18 Instagram hacks to grow your small business fast

Instagram is a great branding and marketing opportunity for small businesses. However, growing a large and engaged following can take […]

Best infographic examples: Best practices and expert tips

Infographics are a visual representation of information that can transform complex data into something that engages audiences. In this article, […]

7 inexpensive small business brand strategies

No matter the size of your business, a strong brand helps attract customers, build trust and drive revenue. But you […]

A vibrant craft fair stand where a smiling vendor hands a branded shopping bag to a happy customer. A real-world example of how to do market research for a small business.

How to do market research for small businesses: A step-by-step guide

You’ve got a thriving beauty brand, local coffee shop or consulting business, and your loyal customers love what you do. […]

The 10 best digital marketing courses 2025 has to offer

Want to make more sales? Then it’s time to take a few digital marketing courses. No matter what you’re selling, […]