How to print a logo on a T-shirt

Estimated reading time: 8 minutes

Branded T-shirt with a logo

Are you looking to elevate your business’s brand visibility with a logo on a T-shirt design? Printing your logo on T-shirts can be a powerful marketing tool for businesses of all sizes, from startups to established enterprises. It’s an effective way to create walking advertisements, boost team unity and leave a lasting impression on potential clients.

In this comprehensive guide, we’ll cover everything you need to know about printing logos on T-shirts, from choosing the perfect placement to selecting the ideal printing method for your needs!

Benefits of a logo on a T-shirt

Let’s face it: printing your logo on a T-shirt isn’t just about style; it’s a powerful way to market your brand and get people talking. Whether you’re whipping up some cool company swag, creating eye-catching promo items or designing awesome company merch that’ll fly off the shelves, custom logo T-shirts can take your business (or personal brand) to the next level. Here’s why:

  • You’re basically creating walking billboards: Imagine your logo strolling down the street, grabbing a coffee or hitting the gym. That’s what happens when people wear your branded tees—instant exposure wherever they go!
  • It’s team spirit in fabric form: Nothing says “we’re in this together” quite like matching T-shirts. It’s an instant morale booster that can make your team feel like the A-team they are.
  • Marketing that won’t break the bank: Compared to pricey ad campaigns, logo T-shirts are a budget-friendly way to spread the word about your brand. Plus, they keep working their magic long after other ads have come and gone.
  • Versatility is the name of the game: T-shirts are the Swiss Army knife of clothing. They work for casual Fridays, community events or lazy Sundays—meaning your brand can show up anywhere.
  • It’s like a warm, cotton handshake: When customers wear your logo, they’re literally wrapping themselves in your brand. This physical connection can turn casual buyers into die-hard fans.

Branded T-shirts for Gym sisters

Source: Large center chest logo design for Gym Sisters’ branded T-shirt via VistaPrint

Logo placement on a T-shirt

The placement of your logo on a T-shirt can significantly impact its visibility and overall aesthetic appeal. Let’s explore some popular options and their benefits:

  • Center chest: This classic placement draws immediate attention and works well for large, bold logos that need to stand out. It’s ideal for:
    • Event T-shirts
    • Band merchandise
    • Strong brand statements
  • Left chest: A more subtle option, perfect for professional settings. It’s commonly used for:
    • Corporate uniforms
    • Golf shirts
    • Subtle branding
  • Sleeves: Sleeve prints add a modern touch and are great for:
    • Secondary logos or small icons
    • Sportswear
    • Trendy, street-style designs
  • Back of the neck: This sleek placement offers a professional look without being too prominent. It’s suitable for:
    • High-end fashion brands
    • Subtle branding on formal wear
    • Adding designer touches
  • Front vs. back logo placement: When deciding between front and back placement, consider these factors:
    • Front placement: A T-shirt with a logo on the front makes the logo visible when face-to-face, ideal for brand recognition.
    • Back placement: A logo on the back is great for larger designs or when you want the logo to be seen from behind (e.g., at events or in queues).

Factors to consider

When choosing your logo placement, keep these points in mind:

  • Logo size: Ensure it’s proportionate to the T-shirt and placement area.
  • Visual balance: The logo should complement the overall T-shirt design.
  • Target audience: Consider where your audience will wear the T-shirt and what placement would be most effective.
  • Printing method: Some methods may be better suited for certain placements.

T-shirt with a logo on the left chest resting on a bench

Source: T-shirt with a left chest logo design via Vistaprint

Best printing methods for logos on T-shirts

There are several popular printing methods for logos on T-shirts, each with its own benefits:

  • Screen printing: Great for bulk orders and bold designs.
  • Direct-to-garment (DTG) printing: Offers high-quality, detailed prints.
  • Heat transfer vinyl (HTV): Ideal for smaller runs or custom designs.
  • Embroidery: Adds a premium touch commonly used for corporate logos.

For more detailed guidance, check out our T-shirt printing guide.

DIY T-shirt printing methods

If you’re a hands-on creator, DIY T-shirt printing offers a fun and cost-effective way to bring your logo to life. Some popular DIY methods include:

  • Iron-on transfers: Simple and effective, iron-on transfers allow you to print your design on special paper and transfer it onto the T-shirt using heat.
  • Stenciling: Great for bold designs, stenciling lets you apply fabric paint directly onto the T-shirt.
  • Hand painting: For a truly unique look, you can paint your logo by hand, giving your shirts an artistic, personal touch.

However, DIY methods may not offer the same durability and professional finish as commercial printing options. For business use, it’s usually best to go with a more reliable method, such as those mentioned in the T-shirt printing costs guide.

Surfing vintage logo design for Coccoloba on a yellow T-shirt by Jose Antonio Varela

Source: Vintage logo design on a yellow T-shirt by Jose Antonio Varela via 99designs by Vista

How to use online tools to design your own T-shirt

Online design tools make it easy to create custom T-shirts from the comfort of your home or office. Here’s how to get started:

  1. Choose a design platform: Use tools like VistaCreate to design your logo or T-shirt artwork.
  2. Select a T-shirt template: Most online T-shirt design tools offer various T-shirt styles and colors to choose from.
  3. Upload or create your logo: Either upload your existing logo or use the platform’s design tools to create a new one.
  4. Adjust placement and size: Experiment with different logo placements and sizes to find the perfect fit.
  5. Add additional elements: Incorporate text, graphics or other design elements to complement your logo.
  6. Preview and refine: Use 3D preview tools to see how your design will look on an actual T-shirt.
  7. Save and order: Once you’re satisfied with your design, save it and proceed to order your custom T-shirts.

Using online tools to design your own T-shirt allows for easy customization, and lets you visualize the final product before committing to an order.

Need some inspiration? Check out these awesome T-shirt designs and ideas!

black branded T-shirt with bold colorful logo

Source: A black T-shirt with a center chest logo via Vistaprint

Before printing your T-shirt, it’s important to consider legal aspects like trademark rights and copyright for your logo. Be sure to:

  • Confirm that your logo is original and doesn’t infringe on someone else’s design.
  • Get permission to use any third-party elements, like images or fonts, in your logo design.
  • Check local laws to ensure compliance when producing T-shirts for resale or marketing.

Cost of printing a logo on a T-shirt

Costs can vary depending on factors like the printing method, the number of colors in your design and the number of shirts you’re producing. Typically:

  • Screen printing is cost-effective for large quantities.
  • DTG printing is great for smaller orders but can be more expensive per shirt.
  • Embroidery adds a premium cost due to the stitching process.

For a detailed breakdown of costs, check out our T-shirt printing costs guide.

blue text on a navy donut brand T-shirt color combinations

Source: Logo design with mascot for custom T-shirt design via VistaPrint

Print your logo on a T-shirt!

Now that you have a comprehensive understanding of logo placement, design considerations and printing methods, you’re ready to create your custom logo T-shirt. Whether you’re designing for business, events or personal branding, applying these insights will help you achieve a professional and impactful result.

Remember, the key to a successful logo T-shirt is balancing visibility, design quality and practicality. Don’t be afraid to experiment with different placements, sizes and printing methods to find what works best for your unique needs.

FAQ about how to print a logo on a T-shirt

What’s the best printing method for a small order of logo T-shirts?

For small orders, direct-to-garment (DTG) printing is often the best choice. It offers high-quality results for detailed logos and is cost-effective for small runs.

Can I print my logo on dark-colored T-shirts?

Yes, you can print logos on dark-colored T-shirts. However, you may need to use a white base layer or choose a printing method like DTG or heat transfer vinyl that works well on dark fabrics.

How do I ensure my logo doesn’t crack or peel after washing?

To prevent cracking or peeling, choose high-quality printing methods like DTG or screen printing. Follow care instructions carefully, such as washing the T-shirt inside out in cold water and avoiding the dryer.

What file format should I use for my logo when printing on T-shirts?

For best results, use a vector file format like .ai or .eps. If that’s not available, a high-resolution .png or .jpg file (at least 300 dpi) can work for some printing methods.

How much does it typically cost to print a logo on 100 T-shirts?

The cost can vary widely depending on the printing method, number of colors and T-shirt quality. However, for 100 T-shirts with a simple one-color logo, you might expect to pay around $10 per shirt. Explore all our custom T-shirts from value to premium.