We’ve rounded up everything you need to know about Pantone Color of the Year 2025: Mocha Mousse. Join us to find out more about the iconic color, the inspiration behind it and how to apply it to your brand.
Key takeaways:
- PANTONE 17-1230 Mocha Mousse is the Pantone Color of the Year 2025
- The Pantone Color of the Year 2024 was Peach Fuzz, PANTONE 13-1023
- The Pantone Color of the Year is decided every year by the Pantone Color Institute, who create to bring together culture and design.
- Mocha Mousse is an indulgent yet grounding shade of brown created by the Pantone Color Institute for 2025.
What is Mocha Mousse?
On December 5, 2024, the Pantone Color Institute announced its highly anticipated Color of the Year for 2025. They chose the coffee-infused hue, Mocha Mousse, best described as grounding yet luxurious, comforting, chocolatey and warm.
I added the img source text, please check it 😉
Source: via pantone.com
This thoughtful color reflects our global mood and desires as we head into 2025. The appreciation for the everyday is deepened by our will for indulgence, encouraging us to take a minute and connect with our senses of touch, taste andsound. It blends smoothness with softness, a velvety-rich complexity with simplicity.
“Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.”— Leatrice Eiseman, Executive Director Pantone Color Institute
Tactile and soft, it has a simple nurturing energy. And you can’t deny the nostalgic nod to a chocolatey-rich ‘70s interior aesthetic, albeit through the lens of a contemporary world infatuated with money and minimalism. Mocha Mousse is a decadent color that would feel at home in any Danish-inspired interior and savvy fashion brand looking for a cozy pastel base to balance their brighter hues.
I added the img source text, please check it 😉
Source: via pantone.com
If you’re looking to incorporate the Pantone Color of the Year 2025 into your marketing designs, you’ll need to know the specific color codes for Mocha Mousse:
please check if ok the list format for the following
- What is the Mocha Mousse Pantone code? PANTONE 17-1230
- What is the X RGB code? 164,120,100
- What is the X HEX code? #a47864
- What is the X CMYK code? C: 0%, M: 27%, Y: 39%, K: 36%
- What is the X HSL code? H: 19%, S: 26%, L: 52%
When applyin Mocha Mousse to your brand designs, take inspiration from what’s available. Use the color codes we’ve provided to design marketing materials and get those creative juices flowing!
The inspiration behind X: Why did Pantone choose X the color of the year 2025?
Year after year, the significance of Pantone’s color of the year announcement reinforces the bond between color and culture. It brings together the design community to reflect, discuss and experiment with this one iconic shade.
And this year, Mocha Mousse turns our gaze to the everyday delights. It honors a color we associate with simplicity, practicality and nature: the literal ground beneath us, or the small but important pleasures like a cup of coffee or a piece of chocolate. While brown is often associated with gritty earthiness, it can also exude elegance and sophistication without making a big deal about it. This year’s color says, “Yes, you can have your (chocolate!) cake and eat it too.” It’s extravagance that feels unpretentious, a luxury that feels earned.
“For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others.”— Laurie Pressman, Vice President of the Pantone Color Institute
We are one year on from 2024’s Peach Fuzz, and much of the world still finds itself, to quote Eiseman from last year’s release , “going through a lot of turmoil in our lives” and having “a need for a color that’s nurturing.” So it makes sense that this theme is being carried through into 2025 with a color that’s grounded and solid, but also cozy, soft and inviting.
Sustainability, compassion for our planet and our ever-growing consciousness around consumption underpins Pantone’s design experts decision-making in choosing an organic, earthy tone that pays homage to Mother Nature herself.
And not only are we paying homage to her, we are refining her. Mocha Mousse evokes popular design themes such as minimalism and opulence to reflect the shared values of our wider society. Adopt it into your brand’s next marketing campaign to show audiences you connect with them: you understand their desires and their tastes and you can accommodate (and celebrate!) them.
Color palettes featuring Mocha Mousse, Pantone’s 2025 Color of the Year
Granted, the 2025 Pantone Color of the Year aims to infuse the contrasting themes of “sophistication and earthy refinement”, it’s only natural that it doesn’t come on its own.
Pantone has divulged their five distinct Mocha Mousse color palettes:
- Relaxed Elegance
- Floral Pathways
- Uniquely Balanced
- Deliciousness
- Subtle Contrasts
Depending on the mood most fitting for your brand, check these out to ensure you are doing the hottest color of the year justice.
Relaxed Elegance, 2025 Pantone Color of the Year Palette
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Source: via pantone.com
“From sweet treats to nature walks, the indulgence of simple pleasures that we can also gift and share with others.”— Pantone
Palette includes:
- PANTONE 11-4302 TCX Cannoli Cream
- PANTONE 13-1108 TCX Cream Tan
- PANTONE 15-1116 TCX Safari
- PANTONE 15-1317 TCX Sirocco
- PANTONE 17-1230 TCX Mocha Mousse
- PANTONE 16-1414 TCX Chanterelle
- PANTONE 18-1421 TCX Baltic Amber
- PANTONE 19-1216 TCX Chocolate Martini
Floral Pathways, 2025 Pantone Color of the Year Palette
I added the img source text, please check it 😉
Source: via pantone.com
“A cornucopia of suggestively scented floral tones, blended with a soft mocha and a shaded willow green, leads us down a cobblestone path.”— Pantone
Palette includes:
- PANTONE 16-0123 TCX Tendril
- PANTONE 16-4031 TCX Cornflower Blue
- PANTONE 16-3815 TCX Viola
- PANTONE 16-1511 TCX Rose Tan
- PANTONE 17-1230 TCX Mocha Mousse
- PANTONE 16-1407 TCX Cobblestone
- PANTONE 16-0632 TCX Willow
- PANTONE 11-0604 TCX Gardenia
Uniquely Balanced, 2025 Pantone Color of the Year Palette
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Source:
“A multi-colored and somewhat exotic grouping that embraces both warm and cool tones.”— Pantone
Palette includes:
- PANTONE 15-1435 TCX Desert Flower
- PANTONE 18-3223 TCX Cattleya Orchid
- PANTONE 16-3116 TCX Opera Mauve
- PANTONE 15-4825 TCX Blue Curacao
- PANTONE 14-0952 TCX Spicy Mustard
- PANTONE 17-1230 TCX Mocha Mousse
- PANTONE 16-1441 TCX Arabesque
Deliciousness, 2025 Pantone Color of the Year Palette
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Source:
“Tastefully tempting… a delectable palette inspired by mouth-watering confections.”— Pantone
Palette includes:
- PANTONE 15-2213 TCX Bonbon
- PANTONE 17-1741 TCX Party Punch
- PANTONE 19-1537 TCX Winery
- PANTONE 16-1459 TCX Mandarin Orange
- PANTONE 16-1735 TCX Pink Lemonade
- PANTONE 17-1230 TCX Mocha Mousse
- PANTONE 16-1439 TCX Caramel
- PANTONE 14-1231 TCX Peach Cobbler
Subtle Contrasts, 2025 Pantone Color of the Year Palette
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Source:
“Sophisticated brown hues coalesce with nuanced contrasts of blue and gray for a classic and compatible statement. A shimmering Buffed Beige adds an elegant touch.”— Pantone
Palette includes:
- PANTONE 17-1230 TCX Mocha Mousse
- PANTONE 18-4417 TCX Tapestry
- PANTONE 17-0610 TCX Laurel Oak
- PANTONE 18-1307 TCX Coffee Quartz
- PANTONE 16-4109 TCX Arona
- PANTONE 16-1318 TCX Warm Taupe
- PANTONE 17-0935 TCX Dull Gold
- PANTONE 20-0025 TPM Buffed Beige
Examples of Mocha Mousse in real life: How businesses use the Pantone Color of the Year 2025
To celebrate the Pantone Color of the Year 2025, Pantone collaborated with some brands to launch Mocha Mousse-colored products.
When incorporating Mocha Mousse, try adding one color at a time to ensure balance with your brand colors and the elegance and sophistication of this year’s Pantone color.
Motorola
Pantone and Motorola are bringing the 2025 Color of the Year, Mocha Mousse, to the forefront of technology. This collaboration speaks to our advancing attitude towards phone technology, enhancing their aesthetic with the latest artistic innovations in design.
Source: Pantone x Motorola
Pantone states that both models in their exclusive collection with Motorola are distinguished by “vegan leather finish made from bio-based materials and coffee grounds for a unique, sensorial feel.”
Tealeaves
Luxury purveyors of artisan tea, Tealeaves, got together over a cuppa with Pantone to release a limited edition, bespoke brew. Destined to be enjoyed with a chunk of chocolate, this “lattea” takes Mocha Mousse’s appeal to the senses to a whole new level of immersion.
Source: Pantone x Tealeaves
Mocha Mousse in print: how you can use Mocha Mousse
A simple way to embrace the Pantone Color of the Year 2025 trend and include Mocha Mousse in your marketing is by incorporating the color into your printed marketing materials.
Consider the goal of your marketing materials when using Mocha Mousse. If you want it to stand out in a crowd with posters or packaging, try adding Mocha Mousse with colors like bold blues, greens and pinks shades. If you want to convey calmness and elegance in a postcard with every purchase, try a more subtle and compatible color like darker blues and greys or a range of browns and beiges.
Here are some of the printed materials that will look divine with a touch of Mocha Mousse:
Source: Camara Design via 99designs by Vista
Source: Widakk via 99designs by Vista
Source: curtis creations via 99designs by Vista
That’s all you need to know about Mocha Mousse, the Pantone Color of the Year 2025. But if you don’t want to limit yourself to just one trendy color, read our article about 2025 color trends to find out more “it” shades for the coming year.
Usually we format the FAQ questions with H3, but I left as in the draft 😉
Pantone Color of the Year FAQs
How to incorporate Mocha Mousse into designs?
Using an event-sensitive theme, such as the Pantone Color of the Year, for your next marketing campaign is a great way to show audiences you are on the pulse and encourage brand trust.
When is the color announced?
The Pantone Color of the Year is announced annually in early December. It sets the tone for the year ahead and is renowned within the innovative design community and beyond.
What is the history behind Pantone’ Color of the Year?
The Pantone Color of the Year originated in 1999 but the Pantone Color Institute to reflect and honor the present culture we live in.
