PHRASE TESTER

Much like the impact of photography on the art world in the 19th century, we find ourselves in the midst of a profound change in the world of graphic design trends. Artificial Intelligence is at the center of this creative shift, altering both our methods of creation and our visual styles.

To help us predict the next big things in design, we spoke to the global community of creatives that work with thousands of small businesses every year through VistaPrint’s design services, including 99designs by Vista. And this year’s graphic design trends reveal an artistic revolution in the making, from 3D hyper-surrealism and digital destruction to bento box grids and garden cutouts. 

Let’s take a look at how businesses are using these design trends, and discover how to make them work for your own branding in 2024.

1. Future fusion

Amidst the backdrop of rapid technological advancement that both excites and unsettles many, it’s crucial for brands to strike a balance between futuristic, cutting-edge designs and a relatable and grounded feel, a theme that’s reminiscent of cyberpunk aesthetic, but with a twist. 

This 2024 design trend, Future Fusion, is all about juxtaposition. The color palette shifts dramatically, with deep browns, blues and blacks as the foundation, punctuated by vibrant neon purples and pinks to infuse vitality into your brand within the digital realm. 

“Farewell to the cyberpunk era and say hello to the dawn of Future fusion. The cyberpunk aesthetic, once synonymous with Skynet, AI and robotic takeovers, has matured into a versatile fusion style that can be integrated into logos, photography, advertising material and any other design you can imagine.”

Justin Hamra, Art Director at VistaPrint

Design by Rozart ® via 99designs by Vista

Textures embrace a gritty, dark aesthetic incorporating glitchy elements, sharp edges and digital fonts that are balanced with vibrant colors. This approach harmonizes the cutting-edge with the human, making your brand more relatable and approachable in the ever-evolving tech landscape.

Elecharge design by multiple designers via Behance

2. 3D hyper-surrealism

In the realm of design trends for 2024, we find 3D hyper-surrealism—an intriguing style that seamlessly blends hyper-realistic and surreal 3D designs. It incorporates abstract and organic shapes, vibrant colors and experimental fonts. 

“With recent advances in 3D design technology, it’s going to be exciting to see how far designers can push visual experimentation boundaries to explore new themes, color combinations and fonts that challenge our perceptions of what is reality.”

Tristan Le Breton, Creative Director, Digital and Design Services, VistaPrint

As we grapple with challenges in the world, 3D hyper-surrealism leans into bold self-expression and serves as a form of believable escapism and excitement for what’s possible. 

Brands can use it to create designs that excite and provide a welcome distraction from the challenges of the world, whether that’s through fun and vibrant mascots and characters or engaging infographics. It’s a means to cultivate positivity and find solace in creativity, offering a breath of fresh air.

“I’m drawn to this design style because it combines abstract shapes, vibrant colors, gradients and organic forms with some really cool experimental fonts. I also think that intricate 3D hyper-realistic and surreal designs, along with botanical themes, will be popular choices.”

Valeriia_h, Designer at 99designs by Vista

Source: Design by resineux via 99designs by Vista