Notes
I set nofollow as usual for the three 99design profile links,
but maybe in this case the designer link could be follow, as his name is mentioned in the article too and in the original post he has also a description, maybe he is a partner? 😉
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CTA button text wrap issue on my monitor
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Recommended link missing “https://www.vistaprint.com/hub/types-of-packaging“
Custom product packaging design is just one part of a cohesive brand experience that can boost credibility across your marketing. From color palette to typography, custom packaging design is a reflection of your brand identity…and is often a customer’s first impression of your business. If a customer places an order online, your packaging design is the first thing they’ll see when their order arrives. Or if a customer purchases a product in your brick-and-mortar shop, thoughtful packaging will leave them with a positive, memorable impression long after they leave.
So, whether you’re wrapping up an in-store purchase or shipping an order, you can leverage your brand personality — logo, brand colors and typography — to elevate custom packaging using stickers, postcards, hang tags and more. Chris Johnson, a 99designs by Vista designer, created a logo for Lune Candles with colors, fonts and design elements that work across all kinds of branding and marketing materials.
Key takeaways:
- Include variations of your logo on custom product packaging to increase brand recognition.
- Design custom product packaging using brand colors and fonts, ensuring a cohesive look across the packaging suite to reinforce your brand identity.
- Apply your brand logo, colors and fonts across paper bags, packaging tape, hang tags, stickers, notecards, postcards and roll labels.
Include your logo in custom product packaging
When you start a business, a logo is one of the first things you need. It’s a visual representation of your brand’s identity and should be placed on every piece of branding…including packaging! As you’re designing a logo, consider how it can be used across various marketing materials. For example, Lune Candles used their complete logo, with both image and text, on postcards and flyers, and modified versions on other items. The crescent moon motif stands alone on stickers and tags, while just the brand name appears on packaging tape. Including a logo on your packaging will boost brand recognition and help build customer loyalty.
Source: Lune Candles logo design by Chris John’son via 99designs by Vista
Consider your packaging design color palette
There’s a lot to consider when choosing brand colors. When it comes to packaging design, the best place to start is checking out current color trends to find out what’s popular with your audience. Do you want energetic, warm hues or soothing, cool colors? Shades of blue work well for Lune Candles, referencing the celestial-inspired brand name as well as the night sky. The candle company uses different shades of blue and on-brand color combinations to create dimension across their creative custom packaging suite. And thanks to a cohesive color palette, Lune can mix and match hues to create stickers, hang tags and postcards that are all a little bit different…but very much on-brand.
Source: Lune Candles branding design by Chris John’son via 99designs by Vista
Choose typography for your custom product packaging
When you’re choosing brand fonts, find typography that’s attention-grabbing and easy to read. Your font choice also communicates the tone, mood and personality of your brand — and it should look great across your custom product packaging design. Whether you’re using it on a hang tag or a sheet sticker product label, consistently use the same fonts to reinforce your brand identity.
Check out font trends to find typography that resonates with your audience today.
Lune Candles’ primary font feels fresh off the page of a storybook — whimsical details and a gold finish reflect their celestial branding style. Their secondary typeface is a more modern sans serif font that’s a bit simpler and easier to read…perfect for larger blocks of paragraph text on print ads.
Source: Lune Candles flyers via VistaPrint
Create a cohesive product packaging experience
Create a suite of on-trend packaging design elements that work for your small business — keeping brand colors and fonts consistent. And importantly, think about what you sell and how you want to package it. Are you an online-only retailer? Perhaps you don’t need paper bags. Do you sell loose-leaf tea by the ounce? Consider packing your product in mason jars with brand logo stickers or food packaging labels.
Now, let’s take a look at everything Lune Candles uses to create a packaging design experience that feels cohesive and looks amazing.
Source: Lune Candles custom packaging design by Chris John’son via 99designs by Vista
- Paper bags. Print or stick your logo onto kraft paper bags for instant branding.
- Packaging tape. Packing tape with your brand logo or name reinforces your brand identity.
- Hang tags. Attach hang tags to your products with ribbon or twine in your brand colors.
- Stickers. Use round sheet stickers to easily brand your packaging.
- Notecards. Include thank you cards in every order — add a foil finish for a special touch.
- Postcards. Spread the word about a special sale, store opening or new product.
- Roll labels. Add your logo to (almost) anything you sell with a roll label.
Custom product packaging design FAQs
How can I customize my product packaging design?
Customize product packaging design using your brand logo, colors and fonts for a cohesive look that reinforces your brand identity.
What are the benefits of custom packaging for my business?
Custom packaging design offers several advantages for small businesses, including brand recognition, customer loyalty and differentiation. Unique, thoughtful packaging design helps make your brand more recognizable, sets you apart from competitors and creates a memorable unboxing experience.
What types of custom packaging materials are there?
Depending on your packaging needs, you can package your product in everything from standard kraft paper bags to durable cardboard mailer boxes.
Can I order a small quantity of custom packaging for my business?
Some packaging materials like mailer boxes have no minimum order number, whereas you will need to order at least 50 die-cut handle bags and 100 stand-up pouches.
How can I create effective custom packaging for my brand?
To design effective custom packaging, focus on understanding your target audience and communicating your brand’s personality. Choose packaging that communicates your product’s value and appeals to your customers. Keep the design simple yet recognizable and ensure it’s practical for shipping.
