Recommended links to add 😉
Marketing materials: https://www.vistaprint.com/hub/print-marketing-materials
Leave behinds: https://www.vistaprint.com/hub/using-leave-behinds
Postcard marketing ideas: https://www.vistaprint.com/hub/12-ways-make-most-postcards
When it comes to effective promotional tools, few options are as versatile as a postcard. Whether used for mailers, street handouts or package inserts, postcards pack a punch in a compact format. But creating the perfect postcard involves more than just great design — choosing the right postcard size is just as important.
From understanding standard postcard sizes to exploring different postcard dimensions, we’re here to answer all your questions and help you find the ideal fit for your needs.
Key takeaways:
- The standard postcard size in the US is 4″ x 6″, equivalent to 102mm x 152mm or 1847 x 1247 pixels at 300 dpi for optimal quality.
- The reason for the standard size is its alignment with USPS regulations for lower postage rates, which apply to postcards no larger than 4.25″ x 6″.
- VistaPrint offers a range of postcard sizes, including 4″ x 6″, 4.2″ x 5.5″, 5″ x 7″ and larger dimensions like 6″ x 11″ for added flexibility.
- When designing, follow the key postcard design guidelines, like including a bleed area and keeping important text within the safety margin to ensure a polished final product.
- Keep your postcard design simple yet impactful by using bold colors, high-quality images and a clear call to action, whether it’s visiting your website or attending an event.
- Postcards are a versatile marketing tool that can be used for everything from mailers and appointment reminders to vouchers and event invitations, making them ideal for various business needs.
What size is a postcard?
If you were to ask us, “What’s the size of a postcard?” we wouldn’t have a quick answer. That’s because the dimensions of postcards can vary based on the vibe you’re aiming for, the image you intend to use, and the purpose behind creating the postcard.
Ultimately, there are no rigid boundaries here. Postcards come in all shapes and sizes, and you can feel free to choose the postcard size that appeals to you.
However, some postcard dimensions are more popular than others. The standard postcard size in the US is 4″ x 6″. These fit in most envelopes and mailboxes, making them an ideal choice for multiple uses.
- The standard postcard size in inches: 4″ x 6″
- The standard postcard size in mm: 102mm x 152mm
- The standard postcard size in pixels: If you’re adding non-vector designs, ensure they’re at least 591 x 399 pixels with a resolution of 96 dpi, or optimally sized at 1847 x 1247 pixels with a resolution of 300 dpi.
Why is 4″ x 6″ the standard postcard size for businesses?
To get those lower postcard rates from the U.S. Postal Service, your postcard needs to fit their size rules. Keep it rectangular, no funky shapes allowed. Your postcard should be at least 3.5” x 5 inches and 0.007” thick. And don’t go over 4.25” x 6” and 0.016” thick. If your mailer doesn’t match these postcard dimensions, it’s treated as a letter, and you’ll be paying letter-size postage.
That’s why going for a 4” x 6” size for marketing postcards makes sense – it hits the mark for those low postcard rates, unlike the bigger options.
Postcard sizes available on the Vista website
If you’re not planning to send your postcards through the mail, there’s no reason you can’t consider different postcard dimensions.
With the help of Vista services, you have the option to print postcards in the following sizes:
- 4″ x 6″ (the standard postcard size)
- 4.2″ x 5.5″
- 5″ x 7″
- 5.5″ x 8.5″
- 6″ x 9″
- 6″ x 11″
Design guidelines for all postcard dimensionsDesign guidelines
We’ve got thousands of templates you can pick from to create your postcard – thanks to our amazing designers. But you can upload your own design, too. It’s as simple as selecting an image or file on your computer, but here are some important guidelines to keep in mind.
Bleed Area:
- Top: 0.15 inches
- Right: 0.15 inches
- Bottom: 0.15 inches
- Left: 0.15 inches
If you’ve got a background color or pattern, make sure it extends a bit beyond the actual size of the postcard. That way, you’ll never end up with white borders, even if the cards are cut slightly off center.
Safety Margin:
- Top: 0.15 inches
- Right: 0.15 inches
- Bottom: 0.15 inches
- Left: 0.15 inches
You probably have any important text or design elements within this area, which isn’t much smaller than the actual size of the postcard. To guarantee nothing gets cut off, keep everything inside this box.
Note: These measurements are applicable to both our standard postcard size (4″ x 6″) and other postcard dimensions available on the Vista site. To learn more information, you can always check the details on our postcard product page.
Check out our guide to crop marks to better understand safety, bleed and trim lines.
More postcard design tips
Now that you’ve got your postcard dimensions down pat, here are some other things to consider when designing.
- Keep your design simple. Postcards are relatively small, so a lot of complicated information can overwhelm people when reading. Identify the top few things you want a customer to know, and then focus on those points. Including a strong call to action – visiting your website, following you on social, leaving a review – gives people a way to learn more once they’ve become interested in what you have to say.
- Stand out with photography or a logo. Odds are good that your postcard will be competing for attention with other promotional pieces – in a letterbox, on a notice board or at markets. Bold colours, a high-quality image or your logo can help your postcard get noticed.
- Think dual-purpose. Make your postcard work twice as hard for you. Use the reverse side for appointment reminders, loyalty stamps or as a blank canvas to showcase something about your business. Check out our guide on how to write a postcard for more information.
- Elevate with a special finish or paper. Cotton paper has a natural texture that’s best for elegant, crisp designs; our glossy stock really lets images pop and indestructible plastic is a great option for outdoor or heavy-duty use.
- Stick to clean, simple postcard fonts and avoid overly decorative styles that can make your postcard hard to read.
- Create a consistent look by incorporating your branding elements, such as fonts, logos, and colors, into your postcards. A cohesive design ensures your postcards align with your other marketing materials, helping to establish a recognizable and professional brand identity.
Postcard marketing ideas for all postcard sizes
Now that you’ve designed your perfect postcard, it’s time to put it to work. Here are our top postcard marketing ideas:
- Voucher cards. Add a stamp or punch-hole to your design and reward regulars for their loyalty.
- Appointment reminders. Hand out a postcard after every appointment to encourage customers to use your services again.
- Offers and promos. Have a sale or special deal? Spread the word with a compact postcard. Pass out on the street or pop into local mailboxes.
- Event announcements. Planning a special do or grand opening? Make your postcard a promo vehicle and an invite.
- Package inserts. A postcard in every box and parcel is a great way to reinforce your brand identity. Ask customers to leave a review, encourage them to follow you on social media or tell your brand story.
FAQ about postcard sizes
What is the most popular postcard size?
The most popular postcard size in the US is 4″ x 6″. It’s compact, fits easily into mailboxes, and meets USPS regulations for low postage rates.
What size postcard is best for marketing?
The best postcard sizes for marketing depend on your goals. The standard postcard size (4″ x 6″) is perfect for affordability and versatility, while larger options like 5.5″ x 8.5″ grab more attention.
Can I use custom postcard sizes?
Yes, you can choose custom postcard sizes to fit your specific needs. From unique dimensions to bold designs, custom options help your postcards stand out.
What is the minimum size for a postcard?
The minimum post card dimensions for USPS-approved postcards are 3.5″ x 5″. Anything smaller won’t qualify for postcard postage rates.
