So, what is Wix?
If you’re asking, you’ve likely realized that a strong web presence is crucial for small businesses today and are searching for the right platform to help you establish one.
In 2023, 73% of U.S. small businesses had a website, with another 23.5% planning to get one. And it’s no surprise—75% of consumers judge a business’s credibility based on its website design.
That’s where Wix comes in. It offers an easy-to-use platform for creating a professional, high-performing website, making it a valuable tool for standing out and growing your business online.
In this guide, we’ll cover the key Wix features, explore its pros and cons, and discuss pricing. We’ll also help you decide if it’s the right choice for your small business, whether you’re building a corporate website or setting up an online store.
Key takeaways:
- Wix is a simple yet powerful website builder with advanced features for small businesses, including AI design and e-commerce tools.
- The most notable benefits of Wix for small businesses are fast website launch, cost-effective customization, built-in SEO and integrated marketing tools.
- Some drawbacks of Wix that small business owners need to know about include limited template flexibility, higher costs for advanced e-commerce and slow load times with heavy media.
- Key features include a drag-and-drop editor, 900+ templates, mobile optimization, AI content creation and e-commerce essentials.
Why choose Wix for your small business
Whether you need an online store, portfolio or service-based site, the drag-and-drop tools, built-in marketing and e-commerce features offered by Wix help small businesses get online fast.
With 8 million live sites and nearly 45% of the website builder market share in 2024, Wix proves itself a go-to choice for business owners who want a seamless, effective online presence.
But is it right for you? Let’s break down the pros and cons.
Pros of Wix for small businesses:
- Fast website launch: Wix lets you build and launch a professional website easily, without technical headaches or lengthy delays. You’ll establish your online presence quickly and spend more time running your business.
- Cost-effective website customization: Wix lets you easily edit layouts, text and images without hiring a developer. You can build, manage and update your site yourself, keeping costs low and freeing up resources for other business needs.
- Better visibility: Built-in SEO features help your website rank higher in search results. By optimizing your site, Wix helps potential customers find you faster, driving qualified traffic directly to your business.
- Higher conversion rates: Wix’s built-in e-commerce tools provide smooth checkout experiences, helping you turn online store visitors into paying customers. Simplified online selling means fewer abandoned carts and higher sales.
- Design credibility without the learning curve: A vast array of over 900 professionally designed templates make it simple for anyone—even with zero design experience—to create a visually credible website for their small business.
- Integrated marketing tools that grow your audience: Wix’s integrated marketing tools streamline email, social media and promotional activities, helping you expand your audience without juggling multiple platforms.
- Ability to make smarter choices with clear analytics: Wix analytics offer actionable insights into visitor behavior, site traffic and performance, removing guesswork and guiding smarter business decisions.
- Reliable support at every step: Enjoy responsive, personalized support from VistaPrint’s Wix specialists whenever you need it.
- Everything your business needs in one place: With integrated website building, printing and digital marketing tools, Wix and VistaPrint offer an all-in-one platform to streamline your branding and marketing activities—making it easier to grow your business without juggling multiple services.
Like any small business tool, Wix isn’t perfect. Here are a few limitations to keep in mind before you decide if it’s the right fit.
Cons of Wix for small businesses:
- Limited template flexibility: Wix offers professional templates, but once you choose one, you’re locked in. If you want to switch designs later, you’ll need to manually rebuild your small business site, which can be time-consuming.
- Higher costs for advanced e-commerce features: Selling online is easy with Wix, but more advanced online store features like subscriptions, dropshipping and complex shipping require a plan upgrade. If you need more than the basics, plan for the added cost.
- Potential slow load times with heavy media use: Wix sites run smoothly, but if your business relies on high-res images or videos, loading speeds may take a hit. This can impact user experience and SEO rankings, particularly for media-heavy businesses like photographers, artists or online retailers with large product galleries.
- Limited website migration options: Moving your site away from Wix can be challenging. Unlike other platforms that allow for easy data exports, Wix does not offer a direct way to transfer your entire site elsewhere.
While Wix has its limitations, it remains one of the most accessible and versatile website builders for small businesses—especially with VistaPrint’s support. It’s designed to simplify everything from branding to marketing, helping business owners create a site that truly reflects their brand.
As small business owner Rachel Burson (Rachel Made Studio) puts it:
“Standing out in my industry is everything. With Vista x Wix, I got a website that really represents what I love about my business.”
Overview of Wix features for small business websites
Wix gives small business owners everything they need to create a professional, high-performing website without the hassle. Here’s a quick look at what makes it stand out:
- Easy drag-and-drop editor
- Over 900 industry-specific website design templates
- Advanced design tools, including mobile site editing, custom fonts, scroll effects and interactive elements
- AI-powered content creation for generating high-quality images and text instantly
- Automated marketing tools for email, social media, loyalty programs and branding
- E-commerce essentials like inventory management, AI product descriptions, POS and multichannel selling
- Built-in analytics to track performance, monitor visitor behavior and optimize growth
Wix website pricing for 2025
Wix offers flexible pricing plans designed for small businesses at different stages of growth. Whether you’re just starting or scaling your online presence, there’s an option to fit your needs:
- Free plan ($0/month): Build and launch a basic site with a Wix-branded subdomain, 500MB storage and essential tools.
- Light plan ($17/month): Get a custom domain, 2GB storage and basic marketing tools, plus a free domain for one year. Ideal for personal projects or simple business websites.
- Core plan ($29/month): A solid choice for small businesses, offering 50GB storage, basic e-commerce capabilities, payment processing and analytics to track performance.
- Business plan ($36/month): Best for growing brands, with 100GB storage, standard e-commerce features, more marketing tools and enhanced analytics for scaling your business.
Find the right Vista x Wix plan for your business
Picking the right plan is easier when you know what your small business needs. Start by listing the must-have features for your website—then choose the plan that best supports them.
Here’s a quick way to decide:
- Need a simple website? → Light plan
- Want to sell products or accept payments? → Core plan
- Need marketing tools and advanced e-commerce features? → Business plan
By mapping out your website’s goals, you can confidently pick the best Vista x Wix plan for your business. Build your free website today!
Getting started with Wix
Set up your account
You can set up a Wix account in a few simple steps
Getting started is simple:
- Head to Vista x Wix and click “Create a free website.”
- Use your email, Google or Facebook to create an account.
- Answer a few questions about your business type and goals so that Wix can tailor recommendations.
- Decide whether to let Wix’s AI build your site for you or customize a ready-made template yourself with the drag-and-drop editor.
Explore Wix templates
By the time you’re done setting up your Wix website, Wix already knows enough about your business to suggest tailored website templates that match your needs.
But you’re not limited to these recommendations. You can explore the full gallery of 900+ templates, conveniently organized by…
- Industry: Retail, restaurants, photography, real estate and more.
- Creative: Portfolios, blogs and personal brand sites.
- Online store type: Clothing, beauty, home decor, digital products and beyond.
- Community: Nonprofits, coaching, memberships and more.
If you find a template you love—whether it’s designed for your industry or not—you can still make it your own. Every element, from layout and fonts to colors and images, is fully customizable, allowing you to adjust the design to perfectly fit your small business.
Design your website easily
With Wix’s drag-and-drop editor, you can customize every aspect of your site (even if your coding skills are very limited, or entirely not there). Whether you’re tweaking colors, rearranging sections or adding interactive elements, everything is intuitive and built to help small business owners create a site that feels uniquely theirs.
With just a few clicks, you can:
- Make a bold first impression: Add entrance animations to highlight key sections.
- Enhance images and videos: Use Image Shape Crop to create unique visuals, apply image filters or customize VideoBox elements to make videos pop.
- Strengthen your brand identity: Upload custom fonts, fine-tune color themes and use Text Mask to fill words with videos, gradients or images.
- Add movement and interaction: Use scroll effects, custom interactions and slideshows to keep visitors engaged.
- Structure your pages: Break up content with Shape Dividers and add Sections for a well-organized layout.
You can drag and drop elements to customize website design templates
Learn more about successful website design so you can perfect the layout of your Wix website.
And all these changes aren’t limited to a single page. Need an “About” page? A gallery? A contact form? Wix makes it easy to structure your site with:
- New pages: Add a services page, an online store or a FAQ section in seconds.
- Custom layouts: Adjust headers, footers and sections to maintain consistency across your site.
- Intuitive navigation: Structure your menu so visitors can easily find what they need.
Easily add and edit website pages in the Wix editor
Finally, when you’re happy with the custom design of your Wix website, you can optimize it for mobile users. Wix’s Mobile Site Editor lets you fine-tune layouts, fonts and spacing specifically for mobile screens. You can rearrange content, resize elements and ensure everything stays visually appealing and easy to navigate—so customers get a seamless experience no matter the device.
You can optimize the design of your website for mobile users in the Wix editor
Essential features for Wix websites
A well-designed website does more than just look good—it should help your business grow. That’s why choosing the right website features is a key part of website planning. The right tools can make it easier to connect with customers, strengthen your brand and streamline your day-to-day operations.
With Wix, you get everything you need to build a site that not only represents your business but also helps it thrive.
Blog
Wix makes it easy to add and manage a blog
A corporate blog lets you offer valuable insights, share company updates and demonstrate your industry knowledge. This is one of the best ways to build trust with your customers and grow your business.
With Wix, it’s super easy for small businesses to get a blog up and running—we’re talking just a few clicks to set up and start managing content.
Of course, you’ll need more than just the tech stuff to really make your blog shine. You’ll want a solid content strategy to boost your site’s SEO, attract more visitors and keep them coming back for more. Check out our guide on how to start a small business blog for a step-by-step breakdown.
Contact forms
You can add customizable Wix forms to your website
Wix’s contact form builder helps you create custom forms for inquiries, appointment bookings or quote requests. That way, potential customers can get in touch with you in just a few clicks.
E-commerce functionality
Wix offers an array of e-commerce features like product management, secure payments and order tracking
If you’re selling products or services, you’ll benefit from Wix for e-commerce, which offers secure payments, inventory management and order tracking. Use these features to make online selling seamless and increase conversions.
Email marketing features
Send email campaigns directly from the Wix dashboard
The features of Wix don’t stop at building your website. It also offers powerful tools to help small business owners promote their business online, particularly through email marketing. With Wix, you can easily design branded email campaigns, send targeted promotions and track customer engagement—all from your website dashboard.
Here’s what Wix’s email marketing tools offer:
- Email marketing templates: Choose from designer-made templates or start from scratch.
- Intuitive email editor: Create mobile-optimized emails in minutes with an easy-to-use editor. Customize fonts, colors, backgrounds and videos to match your brand.
- Advanced data analytics: Track delivery rates, open rates and clicks. Use split tests to refine your campaigns for better results.
Need tips? Whether you’re looking to grow your email list, run sales campaigns or analyze results, check out this small business guide to email marketing for actionable strategies.
Social media integration
Wix allows for seamless cooperation between your website and social media platforms
Your small business website and social media should work together. Wix lets you integrate social media feeds, add sharing buttons and connect with customers across platforms so your audience can engage with you wherever they are.
Plus, with new social media marketing tools available from the Wix dashboard, you can also get a personalized social media strategy tailored to reaching your business goals, managing your posts and monitoring performance all in one place.
Integrations with your existing stack
Finally, to make your Wix website a part of your broader marketing operations, you should integrate it with your existing toolstack. No matter what it is you want to do—schedule appointments, add live chat or track customer behavior—the Wix App Market has tons of options to help you customize your site and streamline your business operations.
Make your Wix website stand out
The difference between a good-looking website and a powerful marketing tool that drives your business forward lies in the decisions you make as a business owner. Sure, you can design a site that you (and maybe your friends, family and team) love, but if it doesn’t resonate with your target audience, it’s just another pretty but costly online placeholder.
To truly stand out, you need to move beyond educated guesses—and even worse, random ones—and base your website decisions on actual performance metrics. That’s where Wix Analytics comes in. By tracking key metrics, you can see exactly how your site is performing—what’s getting attention, what’s falling flat and where opportunities lie. Armed with this data (and some expert website customization tips), you can make informed decisions that will improve your site’s effectiveness and help it become a true asset to your business.
But don’t just rely on numbers. Customer feedback is equally important. Asking your audience for their thoughts can uncover insights that metrics alone can’t provide. Whether it’s their experience navigating your site or their thoughts on your content, this feedback is crucial for fine-tuning the user experience.
Finally, keeping your website content fresh is essential. An outdated site can make your business look like it’s lost interest. Regular updates—whether it’s new blog posts, product offerings or promotions—keep your site relevant and engaging for both users and search engines.
Advanced features for small businesses
So, what is Wix? It’s a solid platform for building basic websites, but it’s also packed with advanced features that can help your small business create more complex sites and grow with ease.
Try Wix for AI-powered design
Wix allows small businesses to tap into AI and streamline their website creation process
More and more marketers and business owners are using AI to streamline their processes and accelerate their workflows—and your small business shouldn’t miss out on this opportunity. With Wix AI website design, you can quickly turn your ideas into a fully customized website, all with just a few simple inputs.
Here’s how it works: You tell Wix’s AI website creator your business story and watch as it builds your site in real-time. From there, you can fine-tune every detail. Change the theme, choose your fonts and colors, and shuffle layouts until your site feels just right. Need to adjust the text or add new sections, like a contact form or a map? It’s all easy with Wix AI. You can even generate high-quality images tailored to your brand with a single click!
Add booking and scheduling
If your business relies on appointments—whether for consultations, classes or services—Wix has you covered with booking and scheduling features. Easily let customers book time with you directly on your site, manage appointments, send reminders and more.
Create member-only areas
Looking to offer exclusive content or services to your loyal customers? With Wix, you can create members-only areas on your site, allowing you to set up private sections, memberships and gated content. This makes it easy to reward your most engaged customers by offering them premium content, courses or special deals.
Get help when you need it: the Wix Help Center and community
Running a small business means you need support when things get tough, and Wix makes sure you’re never on your own. Whether you’re just getting started or facing a specific issue, Wix offers a variety of ways to get the help you need.
The Wix Help Center is packed with articles, tutorials and step-by-step guides on everything from setting up your site to troubleshooting advanced features. It’s a great first stop if you want to solve a problem quickly and independently.
But if you need more personalized help, Wix’s customer support is always ready to step in. You can access it via:
- Live chat
- Email support
- Calls
And Wix doesn’t just stop at official support.
The Wix community is an invaluable resource, with active forums where users around the world share tips, ask questions and help each other out. Whether you’re learning about design best practices, marketing strategies or site optimization, you can find a wealth of advice from experienced Wix users and professionals.
These support options make Wix a great tool for small businesses. You get the knowledge and expertise of a global community and professional support, all without the need to hire an expensive team.
Ready to build your dream small business website?
Now that you know what Vista x Wix can do, it’s time to take the leap and start building. With pricing plans that fit every budget, from basic to advanced, Wix ensures that small businesses have access to affordable website creation, no matter their size or resources. Whether you’re looking for a simple online presence or advanced features like AI-powered design, e-commerce tools and more, Wix has the features to help your business grow.
With the flexibility to choose the tools that suit your needs, and expert support at every step, you can easily create a website that works for your business—today and as it grows.
Additional resources
Website creation is a crucial milestone on the path to small business success. However, without a broader strategy and a solid plan, it can quickly fall flat—even with the best design and most advanced features. Here are a few resources to help you fill the gaps and get the most out of your Wix website:
FAQs about using Wix for small business websites
What is Wix and how does it work?
Wix is a user-friendly website builder that lets you create professional websites without needing coding skills. Simply choose a template, customize it with drag-and-drop tools and publish your site. Wix offers powerful features for both beginners and advanced users.
Is Wix good for small businesses?
Absolutely! Wix is designed to help small businesses build a strong online presence quickly. With features like e-commerce tools, marketing automation and SEO support, it’s a great choice for businesses of all sizes to grow and thrive online.
How much does Wix cost for a small business website?
Wix offers a variety of pricing plans starting from $0 for basic sites. Paid plans range from $17 to $36 per month, depending on the features you need, such as e-commerce capabilities and advanced marketing tools.
Can I use Wix to sell products online?
Yes! Wix offers easy-to-use e-commerce tools that let you set up an online store, manage inventory, process payments and track orders—all from your website dashboard. It’s a great solution for small businesses looking to sell products online.
Does Wix help with SEO for small businesses?
Yes. Wix has built-in SEO tools that help you optimize your website for search engines. From customizable meta tags to SEO-friendly templates, Wix makes it easier to improve your visibility and attract more traffic to your site.
