{"id":33355,"date":"2025-03-11T15:59:36","date_gmt":"2025-03-11T15:59:36","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?page_id=33355"},"modified":"2025-09-11T12:24:01","modified_gmt":"2025-09-11T12:24:01","slug":"customer-stories","status":"publish","type":"page","link":"https:\/\/blogadmin.vpsvc.com\/hub\/customer-stories\/","title":{"rendered":"Customer stories"},"content":{"rendered":"\n
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The business & branding essentials<\/p>\n

Inspiring made simple.<\/h1>\n <\/div>\n <\/div>\n\n
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The essential ingredients of\u2028great branding<\/h2>

We interviewed five businesses to discover their marketing essentials: the products they choose to fine-tune their look and take their branding to the next level. See how they built their brand and the VistaPrint tools and services that keep their marketing fresh, fun and functional.<\/p>\n<\/div>\n

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\n \n\n Cards<\/a>\n <\/div>\n
\n \n\n Merch<\/a>\n <\/div>\n
\n \n\n Signage<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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All kinds
of cards<\/h2> <\/div>\n\n
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How Ashely gets the most
\nout of her cards<\/strong><\/p>\n

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Ashley leans into the versatile nature of her VistaPrint products and gets creative with their uses, whether that\u2019s designing her own thank you cards<\/a> with playful, uplifting messages or creating business cards<\/a> that double as care cards for her apparel and cups. For Ashley, every print product is a chance to spread the positive messages that are at the heart of her business and branding.<\/p>\n

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\"logo1\"<\/p>\n

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Amarieacreates is a merch and apparel brand that celebrates positive mental health with playful, retro designs. <\/strong><\/p>\n<\/div>\n <\/div>\n\n

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\n \u201cWhat I love about being a business owner is that you can come up with an idea and see if it works. If it does, you can nurture it. If it doesn’t, you can pivot and go in a different direction.\u201d <\/div>\n\n

\n \u2014 Alexandra Scholtz, WildFlora <\/p>\n <\/blockquote>\n <\/div>\n<\/section>\n\n\n\n

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A piece of Karen\u2019s business
\nyou can keep<\/strong><\/p>\n

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Karen uses her VistaPrint products to help tell her story as a business owner. Her favorite products are the ones she can leave behind with customers, from a business card after an in-person meet to a thank you card<\/a> packed into an online order. She also uses QR codes on all her business cards<\/a>, making it easy to head online to connect (or reorder!).<\/p>\n

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\"logo2\"<\/p>\n

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Kanda Chocolates is an ethically sourced, fair-trade chocolate company made from Ghana cocoa beans. <\/strong><\/p>\n<\/div>\n <\/div>\n\n

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Branded merch
done right<\/h2> <\/div>\n\n
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The WildFlora team wears
\ntheir branding<\/strong><\/p>\n

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VistaPrint helps Michael and Alexandra Scholtz strengthen their in-store branding with customized merch<\/a> that they\u2019ve turned into a fun and casual staff uniform. Creating team togetherness doesn\u2019t have to be complicated, it can be as simple as a unique, branded T-shirt<\/a> (and a beanie<\/a> in the winter!).<\/p>\n

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\"logo3\"<\/p>\n

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WildFlora is a residential landscape and floral design one-stop shop.<\/strong><\/p>\n<\/div>\n <\/div>\n\n

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\n \u201cMy favorite part about being a business owner is having the creative control to build something meaningful and make a difference.\u201d <\/div>\n\n

\n \u2014 Allan, FRUITLOOTS <\/p>\n <\/blockquote>\n <\/div>\n<\/section>\n\n\n\n

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Get your branding on the
\npeople who care!<\/strong><\/p>\n

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Sabith and Fabiola\u2019s favorite essential is their VistaPrint custom T-shirts<\/a>, which they sell online along with their other core products. Happy customers pitched the idea to them, expressing excitement about seeing their logo and branding on something they could wear themselves!<\/p>\n

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\"logo4\"<\/p>\n

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Tlali\u2022pani is a lifestyle brand that sells Oaxacan-Mexican textiles, chocolate and travel experiences.<\/strong><\/p>\n<\/div>\n <\/div>\n\n

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\n Grow your brand with VistaPrint\u2019s Brand Kit <\/div>\n\n
\n Create a consistent and professional visual identity for your business with essentials like logos, colors and fonts in one organized place. Upload and edit what you need and access it anytime. <\/div>\n <\/div>\n\n
\n \n\n Create your Brand Kit<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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Signage
you\u2019ll see<\/h2> <\/div>\n\n
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Connecting IRL when your
\nbusiness lives online<\/strong><\/p>\n

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Creating a strong impact at trade shows and pop-up markets has been invaluable for Allan and David, who realized early on that a business can feel a little one-dimensional when you only see it through a screen. The solution? VistaPrint signage, including custom A-Frames<\/a> and corrugated plastic signs<\/a> that cut through the noise and attracted new customers who resonated with their vibrant branding.<\/p>\n

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\"logo5\"<\/p>\n

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FRUITLOOTS is an online gifting company that sources its products from LGBTQ+, minority, female-founded and POC small businesses.<\/strong><\/p>\n<\/div>\n <\/div>\n\n

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Check out VistaPrint<\/div>\n <\/div>\n \n
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Want a hand growing your business & branding?<\/h2>\n

Our blog is full of helpful tips, practical advice and inspirational stories \u2013 just for businesses like yours.<\/p>\n<\/div>\n \n

\n \n\n Get inspired<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Get your design & marketing sorted<\/h2>\n
\n
\n \n\n
\"\"<\/div>
How to start a business: Ultimate guide to launching a business<\/div><\/a>\n <\/div>\n
\n \n\n
\"\"<\/div>
The ultimate guide to marketing materials from print to digital<\/div><\/a>\n <\/div>\n
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How to design a business card: 10 golden rules<\/div><\/a>\n <\/div>\n
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The 6 different types of merch to propel your business<\/div><\/a>\n <\/div>\n
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17 outdoor signage ideas for your small business<\/div><\/a>\n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":182,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-campaign.php","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Customer Stories: The Business & Branding Essentials | VistaPrint","_seopress_titles_desc":"Discover how five businesses built their brand and the VistaPrint tools and services they use to keep their marketing fresh, fun and functional.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"class_list":["post-33355","page","type-page","status-publish","hentry"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/pages\/33355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/182"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=33355"}],"version-history":[{"count":4,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/pages\/33355\/revisions"}],"predecessor-version":[{"id":47523,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/pages\/33355\/revisions\/47523"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=33355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}