{"id":10129,"date":"2024-02-15T09:55:37","date_gmt":"2024-02-15T09:55:37","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=10129"},"modified":"2024-08-08T14:09:09","modified_gmt":"2024-08-08T14:09:09","slug":"best-brand-guidelines","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/best-brand-guidelines\/","title":{"rendered":"30 brand guideline examples to inspire you"},"content":{"rendered":"<p>A <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-create-a-brand-style-guide\">brand style guide<\/a> is the essential tool for businesses that gives clear guidelines on how to communicate a brand effectively. It details the style, voice and the intended audience of a company that ensures consistency across all your communication channels.<\/p>\n<p>Who benefits from a brand style guide, you ask? Almost all sections of a company can benefit, starting from its developer team through to the marketing and creative departments. As a whole, the company needs to be across what\u2019s accepted and what\u2019s not accepted when representing your brand to outside audience, and a brand style guide can help make those rules clearer.<\/p>\n<p>But while a brand style guide carries such responsibility, it need not be boring. Over the years, we\u2019ve seen a wide variety of the standard brand style guide that don\u2019t compromise their ultimate objective to inform. Some stay true to the company\u2019s <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-branding\">branding<\/a> by decorating its pages with the brand\u2019s color theme, and others display key inspirational images to reiterate the company\u2019s vision and mission.<\/p>\n<p>Whatever the choice is, there is a brand style guide for everyone! Here are the 30 best brand style guides and why they work so well:<\/p>\n<p><strong>Jump to<\/strong><\/p>\n<ul>\n<li><a href=\"#section1\">Use an inspirational image as your brand guide focal point<\/a><\/li>\n<li><a href=\"#section2\">Keep it simple<\/a><\/li>\n<li><a href=\"#section3\">Adding details for an on-brand finish<\/a><\/li>\n<li><a href=\"#section4\">Let your brand style flow<\/a><\/li>\n<\/ul>\n<h2><a name=\"section1\"><\/a>Use an inspirational image as your brand guide focal point<\/h2>\n<p>Sometimes an eye-catching brand guide doesn&#8217;t need much. Some brand style guides use key inspirational images to reiterate the brand\u2019s voice and theme.<\/p>\n<p>Think about the images you may have collected at the beginning of the design process\u2014these could be key images that either you found yourself or your designer shared with you. Use these images to help you tell the story of the brand.<\/p>\n<p>One way to incorporate such an image is by using it as striking background for some pages of your brand guide. This helps anchor the important pages to the audience so they always know where they\u2019re at in the brand guide:<\/p>\n<div id='gallery-1' class='gallery galleryid-10129 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"563\" height=\"633\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Truth-e1516387451618\/Truth-e1516387451618.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_563,h_633,c_scale\/f_auto,q_auto\/v1711371167\/ideas-and-advice-prod\/blogadmin\/Truth-e1516387451618\/Truth-e1516387451618.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12920\" alt=\"TRUTH. brand style guide\" aria-describedby=\"gallery-1-12920\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371167\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_563,h_633,c_scale\/f_auto,q_auto\/v1711371167\/ideas-and-advice-prod\/blogadmin\/Truth-e1516387451618\/Truth-e1516387451618.jpg?_i=AA 563w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_503,c_scale\/f_auto,q_auto\/v1711371167\/ideas-and-advice-prod\/blogadmin\/Truth-e1516387451618\/Truth-e1516387451618.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_278,c_scale\/f_auto,q_auto\/v1711371167\/ideas-and-advice-prod\/blogadmin\/Truth-e1516387451618\/Truth-e1516387451618.jpg?_i=AA 248w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-12920'>\n\t\t\t\ttruth.\u2019s brand style guide uses on-brand images as the background of certain pages to mark their importance. For example, the brand guide\u2019s section titles are marked with the background images and the content page does not. Via <a href=\"https:\/\/www.mashcreative.co.uk\/work\/truth-brand-guidelines\/\">MashCreative\u00ae<\/a>.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"840\" height=\"944\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/ThreeAnts_EDIT-e1516387414985\/ThreeAnts_EDIT-e1516387414985.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_840,h_944,c_scale\/f_auto,q_auto\/v1711371169\/ideas-and-advice-prod\/blogadmin\/ThreeAnts_EDIT-e1516387414985\/ThreeAnts_EDIT-e1516387414985.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12922\" alt=\"THREE ANTS COMMUNICATIONS brand style guide\" aria-describedby=\"gallery-1-12922\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371169\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_840,h_944,c_scale\/f_auto,q_auto\/v1711371169\/ideas-and-advice-prod\/blogadmin\/ThreeAnts_EDIT-e1516387414985\/ThreeAnts_EDIT-e1516387414985.jpg?_i=AA 840w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_728,c_scale\/f_auto,q_auto\/v1711371169\/ideas-and-advice-prod\/blogadmin\/ThreeAnts_EDIT-e1516387414985\/ThreeAnts_EDIT-e1516387414985.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_503,c_scale\/f_auto,q_auto\/v1711371169\/ideas-and-advice-prod\/blogadmin\/ThreeAnts_EDIT-e1516387414985\/ThreeAnts_EDIT-e1516387414985.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_278,c_scale\/f_auto,q_auto\/v1711371169\/ideas-and-advice-prod\/blogadmin\/ThreeAnts_EDIT-e1516387414985\/ThreeAnts_EDIT-e1516387414985.jpg?_i=AA 248w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-12922'>\n\t\t\t\tThis brand guide for Three Ants Communications effectively uses the image of tall buildings as background of the brand\u2019s logo for a strong finish to the overall reading experience. By <a href=\"https:\/\/99designs.com\/profiles\/311545\" rel=\"nofollow\">orangejuice<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n\n<figure data-id=\"167243\" id=\"mediaattachment_167243\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10129 wp-image-167243 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1706197607\/ideas-and-advice-prod\/en-us\/Nissi_EDIT-e1516822423830\/Nissi_EDIT-e1516822423830.jpg?_i=AA\" alt=\"NISSI brand style guide\" width=\"1452\" height=\"1526\" \/>    <p><em>Using the island image as background to the brand logo and the four key themes pull it all together. NISSI brand style guide by <a  href=\"https:\/\/99designs.com\/profiles\/asha7\" rel=\"nofollow\" data-track-click data-track-hover >Asha7<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n<p>Alternatively, a focal image can be used as an effective highlight of what the particular brand is all about. Choose strong images that speak for themselves or need little explanation so that when the audience sees it in the brand guide, they automatically know the image epitomizes the brand:<\/p>\n<div id='gallery-2' class='gallery galleryid-10129 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"1630\" height=\"1836\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/JulieOfTheWorld_EDIT-e1516391101526\/JulieOfTheWorld_EDIT-e1516391101526.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1630,h_1836,c_scale\/f_auto,q_auto\/v1711371164\/ideas-and-advice-prod\/blogadmin\/JulieOfTheWorld_EDIT-e1516391101526\/JulieOfTheWorld_EDIT-e1516391101526.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12924\" alt=\"Julie of the World brand style guide\" aria-describedby=\"gallery-2-12924\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371164\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1630,h_1836,c_scale\/f_auto,q_auto\/v1711371164\/ideas-and-advice-prod\/blogadmin\/JulieOfTheWorld_EDIT-e1516391101526\/JulieOfTheWorld_EDIT-e1516391101526.jpg?_i=AA 1630w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1630,c_scale\/f_auto,q_auto\/v1711371164\/ideas-and-advice-prod\/blogadmin\/JulieOfTheWorld_EDIT-e1516391101526\/JulieOfTheWorld_EDIT-e1516391101526.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1405,c_scale\/f_auto,q_auto\/v1711371164\/ideas-and-advice-prod\/blogadmin\/JulieOfTheWorld_EDIT-e1516391101526\/JulieOfTheWorld_EDIT-e1516391101526.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1180,c_scale\/f_auto,q_auto\/v1711371164\/ideas-and-advice-prod\/blogadmin\/JulieOfTheWorld_EDIT-e1516391101526\/JulieOfTheWorld_EDIT-e1516391101526.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_955,c_scale\/f_auto,q_auto\/v1711371164\/ideas-and-advice-prod\/blogadmin\/JulieOfTheWorld_EDIT-e1516391101526\/JulieOfTheWorld_EDIT-e1516391101526.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_729,c_scale\/f_auto,q_auto\/v1711371164\/ideas-and-advice-prod\/blogadmin\/JulieOfTheWorld_EDIT-e1516391101526\/JulieOfTheWorld_EDIT-e1516391101526.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_504,c_scale\/f_auto,q_auto\/v1711371164\/ideas-and-advice-prod\/blogadmin\/JulieOfTheWorld_EDIT-e1516391101526\/JulieOfTheWorld_EDIT-e1516391101526.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_279,c_scale\/f_auto,q_auto\/v1711371164\/ideas-and-advice-prod\/blogadmin\/JulieOfTheWorld_EDIT-e1516391101526\/JulieOfTheWorld_EDIT-e1516391101526.jpg?_i=AA 248w\" sizes=\"(max-width: 1630px) 100vw, 1630px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-12924'>\n\t\t\t\tThe image of an exotic location speaks to the fact this is a travel blog and that the writer may have personally taken this picture herself. Julie of the World brand style guide by <a href=\"https:\/\/99designs.com\/profiles\/flavia2767\" rel=\"nofollow\">Flavia\u00b2\u2077\u2076\u2077<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"809\" height=\"910\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/FitMealMe_EDIT-e1516391078853\/FitMealMe_EDIT-e1516391078853.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_809,h_910,c_scale\/f_auto,q_auto\/v1711371173\/ideas-and-advice-prod\/blogadmin\/FitMealMe_EDIT-e1516391078853\/FitMealMe_EDIT-e1516391078853.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12926\" alt=\"\" aria-describedby=\"gallery-2-12926\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371173\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_809,h_910,c_scale\/f_auto,q_auto\/v1711371173\/ideas-and-advice-prod\/blogadmin\/FitMealMe_EDIT-e1516391078853\/FitMealMe_EDIT-e1516391078853.jpg?_i=AA 809w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_728,c_scale\/f_auto,q_auto\/v1711371173\/ideas-and-advice-prod\/blogadmin\/FitMealMe_EDIT-e1516391078853\/FitMealMe_EDIT-e1516391078853.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_503,c_scale\/f_auto,q_auto\/v1711371173\/ideas-and-advice-prod\/blogadmin\/FitMealMe_EDIT-e1516391078853\/FitMealMe_EDIT-e1516391078853.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_278,c_scale\/f_auto,q_auto\/v1711371173\/ideas-and-advice-prod\/blogadmin\/FitMealMe_EDIT-e1516391078853\/FitMealMe_EDIT-e1516391078853.jpg?_i=AA 248w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-12926'>\n\t\t\t\tIn this example, a feature image serves as dual function: as a reiteration of the brand, and an instructional image to show audience the best logo\/branding placements. Fitmeal.me brand style guide by <a href=\"https:\/\/99designs.com\/profiles\/3086196\" rel=\"nofollow\">Designs By Cat<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n\n<figure data-id=\"167246\" id=\"mediaattachment_167246\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10129 wp-image-167246 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1706197593\/ideas-and-advice-prod\/en-us\/WorkingLunch_EDIT-e1516822455883\/WorkingLunch_EDIT-e1516822455883.jpg?_i=AA\" alt=\"WORKING LUNCH CO. brand style guide\" width=\"1451\" height=\"1501\" data-wp-editing=\"1\" \/>    <p><em>Working Lunch Co. brand style guide by <a  href=\"https:\/\/99designs.com\/profiles\/alineddesign\" rel=\"nofollow\" data-track-click data-track-hover >Sarah Crawford<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n<div id='gallery-3' class='gallery galleryid-10129 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"1935\" height=\"2140\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1935,h_2140,c_scale\/f_auto,q_auto\/v1711371175\/ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12928\" alt=\"Legent Inc. brand style guide\" aria-describedby=\"gallery-3-12928\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371175\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1935,h_2140,c_scale\/f_auto,q_auto\/v1711371175\/ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg?_i=AA 1935w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_2043,c_scale\/f_auto,q_auto\/v1711371175\/ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1822,c_scale\/f_auto,q_auto\/v1711371175\/ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1601,c_scale\/f_auto,q_auto\/v1711371175\/ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1380,c_scale\/f_auto,q_auto\/v1711371175\/ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1159,c_scale\/f_auto,q_auto\/v1711371175\/ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_937,c_scale\/f_auto,q_auto\/v1711371175\/ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_716,c_scale\/f_auto,q_auto\/v1711371175\/ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_495,c_scale\/f_auto,q_auto\/v1711371175\/ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_274,c_scale\/f_auto,q_auto\/v1711371175\/ideas-and-advice-prod\/blogadmin\/LegentInc_EDIT-e1516390857119\/LegentInc_EDIT-e1516390857119.jpg?_i=AA 248w\" sizes=\"(max-width: 1935px) 100vw, 1935px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-12928'>\n\t\t\t\tImage of a clean and neat workspace represents what the company is a service provider of: project management. Legent Inc. brand style guide by <a href=\"https:\/\/99designs.com\/profiles\/592920\" rel=\"nofollow\">eyereen<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"858\" height=\"950\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/RestaurantD_EDIT-e1516390883658\/RestaurantD_EDIT-e1516390883658.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_858,h_950,c_scale\/f_auto,q_auto\/v1711371171\/ideas-and-advice-prod\/blogadmin\/RestaurantD_EDIT-e1516390883658\/RestaurantD_EDIT-e1516390883658.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12930\" alt=\"RESTAURANT D brand style guide\" aria-describedby=\"gallery-3-12930\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371171\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_858,h_950,c_scale\/f_auto,q_auto\/v1711371171\/ideas-and-advice-prod\/blogadmin\/RestaurantD_EDIT-e1516390883658\/RestaurantD_EDIT-e1516390883658.jpg?_i=AA 858w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_938,c_scale\/f_auto,q_auto\/v1711371171\/ideas-and-advice-prod\/blogadmin\/RestaurantD_EDIT-e1516390883658\/RestaurantD_EDIT-e1516390883658.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_717,c_scale\/f_auto,q_auto\/v1711371171\/ideas-and-advice-prod\/blogadmin\/RestaurantD_EDIT-e1516390883658\/RestaurantD_EDIT-e1516390883658.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_496,c_scale\/f_auto,q_auto\/v1711371171\/ideas-and-advice-prod\/blogadmin\/RestaurantD_EDIT-e1516390883658\/RestaurantD_EDIT-e1516390883658.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_274,c_scale\/f_auto,q_auto\/v1711371171\/ideas-and-advice-prod\/blogadmin\/RestaurantD_EDIT-e1516390883658\/RestaurantD_EDIT-e1516390883658.jpg?_i=AA 248w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-12930'>\n\t\t\t\tRestaurant D brand style guide by <a href=\"https:\/\/99designs.com\/profiles\/2810833\" rel=\"nofollow\">HA_Gin<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2><a name=\"section2\"><\/a>Keep it simple<\/h2>\n<p>Whitespace can go a long way. You don&#8217;t need a lot of details to get the point across: simple and clean designs prove to be clear winners no matter what the nature of the business is.<\/p>\n<p>There are a few reasons why adding whitespace to a brand style guide is beneficial for the audience. Firstly, it focuses them to what\u2019s most important in the guide. The empty space around a certain element in the brand guide encourages the audience to think that that is the highlight and they should take notice.<\/p>\n<p>In the examples below, you can see that an entire page of blank space is dedicated to one or a few elements (<a href=\"https:\/\/www.vistaprint.com\/logo-design\">logo design<\/a> or key brand image). But it works because it lets them take center stage and demand the audience\u2019s attention.<\/p>\n\n<figure data-id=\"167255\" id=\"mediaattachment_167255\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10129 wp-image-167255 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1706197553\/ideas-and-advice-prod\/en-us\/ProduceHaus_EDIT\/ProduceHaus_EDIT.jpg?_i=AA\" alt=\"PRODUCE HAUS brand style guide\" width=\"1273\" height=\"1800\" \/>    <p><em>Produce Haus brand style guide by <a  href=\"https:\/\/99designs.com\/profiles\/3whales\" rel=\"nofollow\" data-track-click data-track-hover >3whales studio<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n<div id='gallery-4' class='gallery galleryid-10129 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"1423\" height=\"1632\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/WorkBites_EDIT-e1516394056848\/WorkBites_EDIT-e1516394056848.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1423,h_1632,c_scale\/f_auto,q_auto\/v1711371162\/ideas-and-advice-prod\/blogadmin\/WorkBites_EDIT-e1516394056848\/WorkBites_EDIT-e1516394056848.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12932\" alt=\"WorkBites brand style guide\" aria-describedby=\"gallery-4-12932\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371162\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1423,h_1632,c_scale\/f_auto,q_auto\/v1711371162\/ideas-and-advice-prod\/blogadmin\/WorkBites_EDIT-e1516394056848\/WorkBites_EDIT-e1516394056848.jpg?_i=AA 1423w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1431,c_scale\/f_auto,q_auto\/v1711371162\/ideas-and-advice-prod\/blogadmin\/WorkBites_EDIT-e1516394056848\/WorkBites_EDIT-e1516394056848.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1201,c_scale\/f_auto,q_auto\/v1711371162\/ideas-and-advice-prod\/blogadmin\/WorkBites_EDIT-e1516394056848\/WorkBites_EDIT-e1516394056848.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_972,c_scale\/f_auto,q_auto\/v1711371162\/ideas-and-advice-prod\/blogadmin\/WorkBites_EDIT-e1516394056848\/WorkBites_EDIT-e1516394056848.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_743,c_scale\/f_auto,q_auto\/v1711371162\/ideas-and-advice-prod\/blogadmin\/WorkBites_EDIT-e1516394056848\/WorkBites_EDIT-e1516394056848.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_513,c_scale\/f_auto,q_auto\/v1711371162\/ideas-and-advice-prod\/blogadmin\/WorkBites_EDIT-e1516394056848\/WorkBites_EDIT-e1516394056848.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_284,c_scale\/f_auto,q_auto\/v1711371162\/ideas-and-advice-prod\/blogadmin\/WorkBites_EDIT-e1516394056848\/WorkBites_EDIT-e1516394056848.jpg?_i=AA 248w\" sizes=\"(max-width: 1423px) 100vw, 1423px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-12932'>\n\t\t\t\tWorkBites brand style guide by <a href=\"https:\/\/99designs.com\/profiles\/vukn\" rel=\"nofollow\">Vuk N.<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"1409\" height=\"1611\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/CleverAndQuill_EDIT-e1516394264806\/CleverAndQuill_EDIT-e1516394264806.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1409,h_1611,c_scale\/f_auto,q_auto\/v1711371179\/ideas-and-advice-prod\/blogadmin\/CleverAndQuill_EDIT-e1516394264806\/CleverAndQuill_EDIT-e1516394264806.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12934\" alt=\"Clever and Quill brand style guide\" aria-describedby=\"gallery-4-12934\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371179\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1409,h_1611,c_scale\/f_auto,q_auto\/v1711371179\/ideas-and-advice-prod\/blogadmin\/CleverAndQuill_EDIT-e1516394264806\/CleverAndQuill_EDIT-e1516394264806.jpg?_i=AA 1409w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1426,c_scale\/f_auto,q_auto\/v1711371179\/ideas-and-advice-prod\/blogadmin\/CleverAndQuill_EDIT-e1516394264806\/CleverAndQuill_EDIT-e1516394264806.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1198,c_scale\/f_auto,q_auto\/v1711371179\/ideas-and-advice-prod\/blogadmin\/CleverAndQuill_EDIT-e1516394264806\/CleverAndQuill_EDIT-e1516394264806.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_969,c_scale\/f_auto,q_auto\/v1711371179\/ideas-and-advice-prod\/blogadmin\/CleverAndQuill_EDIT-e1516394264806\/CleverAndQuill_EDIT-e1516394264806.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_740,c_scale\/f_auto,q_auto\/v1711371179\/ideas-and-advice-prod\/blogadmin\/CleverAndQuill_EDIT-e1516394264806\/CleverAndQuill_EDIT-e1516394264806.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_512,c_scale\/f_auto,q_auto\/v1711371179\/ideas-and-advice-prod\/blogadmin\/CleverAndQuill_EDIT-e1516394264806\/CleverAndQuill_EDIT-e1516394264806.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_283,c_scale\/f_auto,q_auto\/v1711371179\/ideas-and-advice-prod\/blogadmin\/CleverAndQuill_EDIT-e1516394264806\/CleverAndQuill_EDIT-e1516394264806.jpg?_i=AA 248w\" sizes=\"(max-width: 1409px) 100vw, 1409px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-12934'>\n\t\t\t\tClever and Quill brand style guide by <a href=\"https:\/\/99designs.com\/profiles\/mxmdsgn\" rel=\"nofollow\">max | m<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>Secondly, whitespace acts as a separator between different parts of information. It ensures the audience can properly \u2018breathe\u2019 before moving on to the next piece of the information and follow the intended flow of the guide.<\/p>\n<p>In the following examples, the space around the text becomes an effective separator between the images which are full of texts and that without the space, they would otherwise look convoluted and busy.<\/p>\n<div id='gallery-5' class='gallery galleryid-10129 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"551\" height=\"793\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/LifeVault_EDIT\/LifeVault_EDIT.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_551,h_793,c_scale\/f_auto,q_auto\/v1711371182\/ideas-and-advice-prod\/blogadmin\/LifeVault_EDIT\/LifeVault_EDIT.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12936\" alt=\"LifeVault brand style guide\" aria-describedby=\"gallery-5-12936\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371182\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_551,h_793,c_scale\/f_auto,q_auto\/v1711371182\/ideas-and-advice-prod\/blogadmin\/LifeVault_EDIT\/LifeVault_EDIT.jpg?_i=AA 551w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_644,c_scale\/f_auto,q_auto\/v1711371182\/ideas-and-advice-prod\/blogadmin\/LifeVault_EDIT\/LifeVault_EDIT.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_356,c_scale\/f_auto,q_auto\/v1711371182\/ideas-and-advice-prod\/blogadmin\/LifeVault_EDIT\/LifeVault_EDIT.jpg?_i=AA 248w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-12936'>\n\t\t\t\tLifeVault brand style guide by <a href=\"https:\/\/99designs.com\/profiles\/terrybogard\" rel=\"nofollow\">Terry Bogard<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"578\" height=\"832\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/SoundUK_EDIT-e1516394702444\/SoundUK_EDIT-e1516394702444.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_578,h_832,c_scale\/f_auto,q_auto\/v1711371178\/ideas-and-advice-prod\/blogadmin\/SoundUK_EDIT-e1516394702444\/SoundUK_EDIT-e1516394702444.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12938\" alt=\"SOUND UK brand style guide\" aria-describedby=\"gallery-5-12938\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371178\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_578,h_832,c_scale\/f_auto,q_auto\/v1711371178\/ideas-and-advice-prod\/blogadmin\/SoundUK_EDIT-e1516394702444\/SoundUK_EDIT-e1516394702444.jpg?_i=AA 578w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_644,c_scale\/f_auto,q_auto\/v1711371178\/ideas-and-advice-prod\/blogadmin\/SoundUK_EDIT-e1516394702444\/SoundUK_EDIT-e1516394702444.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_356,c_scale\/f_auto,q_auto\/v1711371178\/ideas-and-advice-prod\/blogadmin\/SoundUK_EDIT-e1516394702444\/SoundUK_EDIT-e1516394702444.jpg?_i=AA 248w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-12938'>\n\t\t\t\tThe letter \u2018D\u2019 (which essentially acts as the branding in the page) is let to breathe with the white space around so that it\u2019s not confused with the image and text to its right. SOUND UK brand style guide by <a href=\"http:\/\/www.iwantdesign.com\/work\/sound-uk\/\">I Want Design<\/a>.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n\n<figure data-id=\"167251\" id=\"mediaattachment_167251\"  class=\"\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10129 wp-image-167251 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1706197569\/ideas-and-advice-prod\/en-us\/RootAndRiverEDIT-e1516394554204\/RootAndRiverEDIT-e1516394554204.jpg?_i=AA\" alt=\"Root + River brand style guide\" width=\"747\" height=\"1168\" \/>    <p><em>Root + River brand style guide by <a  href=\"https:\/\/www.pacecreativedesign.com\/\" data-track-click data-track-hover >Pace Creative Design Studio<\/a><\/em><\/p>\n<\/figure>\n\n<h2><a name=\"section3\"><\/a>Adding details for an on-brand finish<\/h2>\n<p>Staying on brand is good, but staying on brand with style? Even better. Think about how to add brand details to certain pages of the brand guide that will lift it to the stratosphere. These designs play around with the layout, as well as adding shapes and colors that call back to the brand to personalize the guide\u2019s overall look.<\/p>\n<p>As shown in the following examples, the result is a cohesive branding bible anyone will be happy to refer to at any time.<\/p>\n\n<figure data-id=\"167265\" id=\"mediaattachment_167265\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10129 wp-image-167265 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1706197523\/ideas-and-advice-prod\/en-us\/SwitchRCM_EDIT\/SwitchRCM_EDIT.jpg?_i=AA\" alt=\"SWITCHRCM brand style guide\" width=\"1452\" height=\"1633\" \/>    <p><em>In this brand style guide for SwitchRCM, the designer took care to include the brand\u2019s logo in each page to subtly reiterate the branding throughout the viewing experience. By <a  href=\"https:\/\/99designs.com\/profiles\/terrybogard\" rel=\"nofollow\" data-track-click data-track-hover >Terry Bogard<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n<div id='gallery-6' class='gallery galleryid-10129 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"787\" height=\"900\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/JimYoungblood-e1516399712782\/JimYoungblood-e1516399712782.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_787,h_900,c_scale\/f_auto,q_auto\/v1711371138\/ideas-and-advice-prod\/blogadmin\/JimYoungblood-e1516399712782\/JimYoungblood-e1516399712782.png?_i=AA\" class=\"attachment-full size-full wp-image-12940\" alt=\"JIM YOUNGBLOOD brand style guide\" aria-describedby=\"gallery-6-12940\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371138\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_787,h_900,c_scale\/f_auto,q_auto\/v1711371138\/ideas-and-advice-prod\/blogadmin\/JimYoungblood-e1516399712782\/JimYoungblood-e1516399712782.png?_i=AA 787w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_741,c_scale\/f_auto,q_auto\/v1711371138\/ideas-and-advice-prod\/blogadmin\/JimYoungblood-e1516399712782\/JimYoungblood-e1516399712782.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_512,c_scale\/f_auto,q_auto\/v1711371138\/ideas-and-advice-prod\/blogadmin\/JimYoungblood-e1516399712782\/JimYoungblood-e1516399712782.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_283,c_scale\/f_auto,q_auto\/v1711371138\/ideas-and-advice-prod\/blogadmin\/JimYoungblood-e1516399712782\/JimYoungblood-e1516399712782.png?_i=AA 248w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-6-12940'>\n\t\t\t\tJim Youngblood brand style guide by <a href=\"https:\/\/99designs.com\/profiles\/2726106\" rel=\"nofollow\">SB_Notion<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"1400\" height=\"1600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Flow_EDIT-1\/Flow_EDIT-1.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1400,h_1600,c_scale\/f_auto,q_auto\/v1711371146\/ideas-and-advice-prod\/blogadmin\/Flow_EDIT-1\/Flow_EDIT-1.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12942\" alt=\"FLOW brand style guide\" aria-describedby=\"gallery-6-12942\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371146\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1400,h_1600,c_scale\/f_auto,q_auto\/v1711371146\/ideas-and-advice-prod\/blogadmin\/Flow_EDIT-1\/Flow_EDIT-1.jpg?_i=AA 1400w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1426,c_scale\/f_auto,q_auto\/v1711371146\/ideas-and-advice-prod\/blogadmin\/Flow_EDIT-1\/Flow_EDIT-1.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1197,c_scale\/f_auto,q_auto\/v1711371146\/ideas-and-advice-prod\/blogadmin\/Flow_EDIT-1\/Flow_EDIT-1.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_969,c_scale\/f_auto,q_auto\/v1711371146\/ideas-and-advice-prod\/blogadmin\/Flow_EDIT-1\/Flow_EDIT-1.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_740,c_scale\/f_auto,q_auto\/v1711371146\/ideas-and-advice-prod\/blogadmin\/Flow_EDIT-1\/Flow_EDIT-1.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_512,c_scale\/f_auto,q_auto\/v1711371146\/ideas-and-advice-prod\/blogadmin\/Flow_EDIT-1\/Flow_EDIT-1.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_283,c_scale\/f_auto,q_auto\/v1711371146\/ideas-and-advice-prod\/blogadmin\/Flow_EDIT-1\/Flow_EDIT-1.jpg?_i=AA 248w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-6-12942'>\n\t\t\t\tFlow brand style guide by <a href=\"https:\/\/99designs.com\/profiles\/terrybogard\" rel=\"nofollow\">Terry Bogard<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"828\" height=\"567\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Pima_Usage1\/Pima_Usage1.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_828,h_567,c_scale\/f_auto,q_auto\/v1711371149\/ideas-and-advice-prod\/blogadmin\/Pima_Usage1\/Pima_Usage1.png?_i=AA\" class=\"attachment-full size-full wp-image-12944\" alt=\"Pima brand style guide\" aria-describedby=\"gallery-6-12944\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371149\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_828,h_567,c_scale\/f_auto,q_auto\/v1711371149\/ideas-and-advice-prod\/blogadmin\/Pima_Usage1\/Pima_Usage1.png?_i=AA 828w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_443,c_scale\/f_auto,q_auto\/v1711371149\/ideas-and-advice-prod\/blogadmin\/Pima_Usage1\/Pima_Usage1.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_306,c_scale\/f_auto,q_auto\/v1711371149\/ideas-and-advice-prod\/blogadmin\/Pima_Usage1\/Pima_Usage1.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_169,c_scale\/f_auto,q_auto\/v1711371149\/ideas-and-advice-prod\/blogadmin\/Pima_Usage1\/Pima_Usage1.png?_i=AA 248w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-6-12944'>\n\t\t\t\tPima brand style guide by <a href=\"https:\/\/99designs.com\/profiles\/615083\" rel=\"nofollow\">weapon\u2122<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"694\" height=\"475\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/NextMachine_Front-e1516399774303\/NextMachine_Front-e1516399774303.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_694,h_475,c_scale\/f_auto,q_auto\/v1711371150\/ideas-and-advice-prod\/blogadmin\/NextMachine_Front-e1516399774303\/NextMachine_Front-e1516399774303.png?_i=AA\" class=\"attachment-full size-full wp-image-12946\" alt=\"Next Machine brand style guide\" aria-describedby=\"gallery-6-12946\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371150\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_694,h_475,c_scale\/f_auto,q_auto\/v1711371150\/ideas-and-advice-prod\/blogadmin\/NextMachine_Front-e1516399774303\/NextMachine_Front-e1516399774303.png?_i=AA 694w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_443,c_scale\/f_auto,q_auto\/v1711371150\/ideas-and-advice-prod\/blogadmin\/NextMachine_Front-e1516399774303\/NextMachine_Front-e1516399774303.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_306,c_scale\/f_auto,q_auto\/v1711371150\/ideas-and-advice-prod\/blogadmin\/NextMachine_Front-e1516399774303\/NextMachine_Front-e1516399774303.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_169,c_scale\/f_auto,q_auto\/v1711371150\/ideas-and-advice-prod\/blogadmin\/NextMachine_Front-e1516399774303\/NextMachine_Front-e1516399774303.png?_i=AA 248w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-6-12946'>\n\t\t\t\tNext Machine brand style guide by <a href=\"https:\/\/99designs.com\/profiles\/thestar\" rel=\"nofollow\">Brandstar\u2122<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n\n<figure data-id=\"167263\" id=\"mediaattachment_167263\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10129 wp-image-167263 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1706197531\/ideas-and-advice-prod\/en-us\/TheNuudleCompany_EDIT-e1516399734439\/TheNuudleCompany_EDIT-e1516399734439.jpg?_i=AA\" alt=\"THE NUUDLE COMPANY brand style guide\" width=\"1429\" height=\"1634\" \/>    <p><em>The Nuudle Company brand style guide by <a  href=\"https:\/\/99designs.com\/profiles\/realethe\" rel=\"nofollow\" data-track-click data-track-hover >E\u00b7the\u00b7re\u00b7al&#8221;<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n<div id='gallery-7' class='gallery galleryid-10129 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"715\" height=\"798\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Paytronage_EDIT-e1516400120455\/Paytronage_EDIT-e1516400120455.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_715,h_798,c_scale\/f_auto,q_auto\/v1711371152\/ideas-and-advice-prod\/blogadmin\/Paytronage_EDIT-e1516400120455\/Paytronage_EDIT-e1516400120455.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12948\" alt=\"PAYTRONAGE brand style guide\" aria-describedby=\"gallery-7-12948\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371152\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_715,h_798,c_scale\/f_auto,q_auto\/v1711371152\/ideas-and-advice-prod\/blogadmin\/Paytronage_EDIT-e1516400120455\/Paytronage_EDIT-e1516400120455.jpg?_i=AA 715w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_723,c_scale\/f_auto,q_auto\/v1711371152\/ideas-and-advice-prod\/blogadmin\/Paytronage_EDIT-e1516400120455\/Paytronage_EDIT-e1516400120455.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_500,c_scale\/f_auto,q_auto\/v1711371152\/ideas-and-advice-prod\/blogadmin\/Paytronage_EDIT-e1516400120455\/Paytronage_EDIT-e1516400120455.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_276,c_scale\/f_auto,q_auto\/v1711371152\/ideas-and-advice-prod\/blogadmin\/Paytronage_EDIT-e1516400120455\/Paytronage_EDIT-e1516400120455.jpg?_i=AA 248w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-7-12948'>\n\t\t\t\tOn every page of Paytronage\u2019s brand guide, the designer calls back to the brand with the top-left square to mark each page and its section title. By <a href=\"https:\/\/99designs.com\/profiles\/yogiart\" rel=\"nofollow\">YogiArt-Designs<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"492\" height=\"550\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Campus_EDIT\/Campus_EDIT.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_492,h_550,c_scale\/f_auto,q_auto\/v1711371140\/ideas-and-advice-prod\/blogadmin\/Campus_EDIT\/Campus_EDIT.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12950\" alt=\"CAMPUS brand style guide by MultiAdaptor\" aria-describedby=\"gallery-7-12950\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371140\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_492,h_550,c_scale\/f_auto,q_auto\/v1711371140\/ideas-and-advice-prod\/blogadmin\/Campus_EDIT\/Campus_EDIT.jpg?_i=AA 492w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_500,c_scale\/f_auto,q_auto\/v1711371140\/ideas-and-advice-prod\/blogadmin\/Campus_EDIT\/Campus_EDIT.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_277,c_scale\/f_auto,q_auto\/v1711371140\/ideas-and-advice-prod\/blogadmin\/Campus_EDIT\/Campus_EDIT.jpg?_i=AA 248w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-7-12950'>\n\t\t\t\tCampus\u2019 brand guide cleverly uses the geometric square of their logo to frame the heading of each section title. This successfully calls back to the brand\u2019s style and periodically reminds the audience just whose brand guide they\u2019re viewing. Via <a href=\"https:\/\/multiadaptor.com\/\">MultiAdaptor<\/a>.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"559\" height=\"847\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Airbnb_EDIT\/Airbnb_EDIT.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_559,h_847,c_scale\/f_auto,q_auto\/v1711371144\/ideas-and-advice-prod\/blogadmin\/Airbnb_EDIT\/Airbnb_EDIT.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12952\" alt=\"AIRBNB brand style guide by DesignStudio\" aria-describedby=\"gallery-7-12952\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371144\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_559,h_847,c_scale\/f_auto,q_auto\/v1711371144\/ideas-and-advice-prod\/blogadmin\/Airbnb_EDIT\/Airbnb_EDIT.jpg?_i=AA 559w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_678,c_scale\/f_auto,q_auto\/v1711371144\/ideas-and-advice-prod\/blogadmin\/Airbnb_EDIT\/Airbnb_EDIT.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_375,c_scale\/f_auto,q_auto\/v1711371144\/ideas-and-advice-prod\/blogadmin\/Airbnb_EDIT\/Airbnb_EDIT.jpg?_i=AA 248w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-7-12952'>\n\t\t\t\tNot only does AirBnB\u2019s brand guide call back on its brand by including its logo in every page, it also includes table of contents to remind its audience where they are at in the guide. Via <a href=\"https:\/\/www.wearedesignstudio.com\">DesignStudio<\/a>\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"844\" height=\"1279\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/FrugallySustainable_EDIT-e1516400151118\/FrugallySustainable_EDIT-e1516400151118.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_844,h_1279,c_scale\/f_auto,q_auto\/v1711371154\/ideas-and-advice-prod\/blogadmin\/FrugallySustainable_EDIT-e1516400151118\/FrugallySustainable_EDIT-e1516400151118.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12954\" alt=\"FRUGALLY SUSTAINABLE brand style guide\" aria-describedby=\"gallery-7-12954\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371154\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_844,h_1279,c_scale\/f_auto,q_auto\/v1711371154\/ideas-and-advice-prod\/blogadmin\/FrugallySustainable_EDIT-e1516400151118\/FrugallySustainable_EDIT-e1516400151118.jpg?_i=AA 844w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_981,c_scale\/f_auto,q_auto\/v1711371154\/ideas-and-advice-prod\/blogadmin\/FrugallySustainable_EDIT-e1516400151118\/FrugallySustainable_EDIT-e1516400151118.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_678,c_scale\/f_auto,q_auto\/v1711371154\/ideas-and-advice-prod\/blogadmin\/FrugallySustainable_EDIT-e1516400151118\/FrugallySustainable_EDIT-e1516400151118.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_375,c_scale\/f_auto,q_auto\/v1711371154\/ideas-and-advice-prod\/blogadmin\/FrugallySustainable_EDIT-e1516400151118\/FrugallySustainable_EDIT-e1516400151118.jpg?_i=AA 248w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-7-12954'>\n\t\t\t\tFrugally Sustainable\u2019s brand guide calls back to the brand by using its key color of mustard-yellow as background color for certain pages. By <a href=\"https:\/\/99designs.com\/profiles\/ellyfish\" rel=\"nofollow\">EllyFish<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2><a name=\"section4\"><\/a>Let your brand style flow<\/h2>\n<p>Sometimes the audience needs that extra helping hand to keep them focused on what they\u2019re seeing. It\u2019s especially nice to see your reading flow visualized in attractive graphics.<\/p>\n<p>The following designs use elements to straddle multiple pages of the brand guide to convey a sense of continuity. For example, Quiqup\u2019s brand guide below uses cursive, flowing lines to gently guide the audience from one page to the next. The result: they are subliminally reminded that they are viewing Quiqup\u2019s brand and strengthen the brand effect in their minds every step of the way.<\/p>\n\n<figure data-id=\"167511\" id=\"mediaattachment_167511\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10129 wp-image-167511 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1706197497\/ideas-and-advice-prod\/en-us\/Quiqup_17-980x1005-e1516877685968\/Quiqup_17-980x1005-e1516877685968.png?_i=AA\" alt=\"brand guidelines for Quiqup with flowing lines\" width=\"979\" height=\"412\" \/>    <p><em>A brand style guide for Quiqup that has the right flow. Via <a  href=\"https:\/\/multiadaptor.com\/quiqup\/\" data-track-click data-track-hover >MultiAdaptor<\/a>.<\/em><\/p>\n<\/figure>\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-post-10129 wp-image-167267 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1706197519\/ideas-and-advice-prod\/en-us\/Ollo_Color\/Ollo_Color.png?_i=AA\" alt=\"OLLO brand style guide\" width=\"669\" height=\"466\" \/><\/p>\n\n<figure data-id=\"167268\" id=\"mediaattachment_167268\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10129 wp-image-167268 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1706197517\/ideas-and-advice-prod\/en-us\/Ollo_Font\/Ollo_Font.png?_i=AA\" alt=\"OLLO brand style guide\" width=\"669\" height=\"328\" \/>    <p><em>Ollo is another example that uses flowing line in its brand guide to emphasize its brand. The decorative colorful line reiterates on the logo to remind the audience just whose brand guide they\u2019re viewing. By <a  href=\"http:\/\/bibliothequedesign.com\/\" data-track-click data-track-hover >Biblioth\u00e8que Designs<\/a><\/em><\/p>\n<\/figure>\n\n<p>Another way to visualize your reading flow of a brand guide is to strategically place elements in two pages at a time. The following brand style guides place on-brand images and text in between pages and successfully create a cohesive reading experience.<\/p>\n<div id='gallery-8' class='gallery galleryid-10129 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"797\" height=\"848\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/NASA_EDIT-1-e1516402085474\/NASA_EDIT-1-e1516402085474.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_797,h_848,c_scale\/f_auto,q_auto\/v1711371136\/ideas-and-advice-prod\/blogadmin\/NASA_EDIT-1-e1516402085474\/NASA_EDIT-1-e1516402085474.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12956\" alt=\"NASA brand style guide\" aria-describedby=\"gallery-8-12956\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371136\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_797,h_848,c_scale\/f_auto,q_auto\/v1711371136\/ideas-and-advice-prod\/blogadmin\/NASA_EDIT-1-e1516402085474\/NASA_EDIT-1-e1516402085474.jpg?_i=AA 797w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_689,c_scale\/f_auto,q_auto\/v1711371136\/ideas-and-advice-prod\/blogadmin\/NASA_EDIT-1-e1516402085474\/NASA_EDIT-1-e1516402085474.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_476,c_scale\/f_auto,q_auto\/v1711371136\/ideas-and-advice-prod\/blogadmin\/NASA_EDIT-1-e1516402085474\/NASA_EDIT-1-e1516402085474.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_263,c_scale\/f_auto,q_auto\/v1711371136\/ideas-and-advice-prod\/blogadmin\/NASA_EDIT-1-e1516402085474\/NASA_EDIT-1-e1516402085474.jpg?_i=AA 248w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-8-12956'>\n\t\t\t\tNASA brand style guide by <a href=\"http:\/\/www.dannedesign.com\/\">Danne &#038; Blackburn<\/a>\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"600\" height=\"639\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/LoveToRide_EDIT\/LoveToRide_EDIT.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_639,c_scale\/f_auto,q_auto\/v1711371156\/ideas-and-advice-prod\/blogadmin\/LoveToRide_EDIT\/LoveToRide_EDIT.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12958\" alt=\"LOVE TO RIDE brand style guide\" aria-describedby=\"gallery-8-12958\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371156\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_639,c_scale\/f_auto,q_auto\/v1711371156\/ideas-and-advice-prod\/blogadmin\/LoveToRide_EDIT\/LoveToRide_EDIT.jpg?_i=AA 600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_477,c_scale\/f_auto,q_auto\/v1711371156\/ideas-and-advice-prod\/blogadmin\/LoveToRide_EDIT\/LoveToRide_EDIT.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_264,c_scale\/f_auto,q_auto\/v1711371156\/ideas-and-advice-prod\/blogadmin\/LoveToRide_EDIT\/LoveToRide_EDIT.jpg?_i=AA 248w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-8-12958'>\n\t\t\t\tThe peeking bicycle to the left of the page shows it is a continuation of the previous reading material and that the audience should connect them together. Via <a href=\"https:\/\/www.01134.co.uk\/love-to-ride\/\">Hello<\/a>.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"840\" height=\"628\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/TheGuardian_EDIT\/TheGuardian_EDIT.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_840,h_628,c_scale\/f_auto,q_auto\/v1711371158\/ideas-and-advice-prod\/blogadmin\/TheGuardian_EDIT\/TheGuardian_EDIT.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12960\" alt=\"THE GUARDIAN brand style guide\" aria-describedby=\"gallery-8-12960\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371158\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_840,h_628,c_scale\/f_auto,q_auto\/v1711371158\/ideas-and-advice-prod\/blogadmin\/TheGuardian_EDIT\/TheGuardian_EDIT.jpg?_i=AA 840w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_484,c_scale\/f_auto,q_auto\/v1711371158\/ideas-and-advice-prod\/blogadmin\/TheGuardian_EDIT\/TheGuardian_EDIT.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_334,c_scale\/f_auto,q_auto\/v1711371158\/ideas-and-advice-prod\/blogadmin\/TheGuardian_EDIT\/TheGuardian_EDIT.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_185,c_scale\/f_auto,q_auto\/v1711371158\/ideas-and-advice-prod\/blogadmin\/TheGuardian_EDIT\/TheGuardian_EDIT.jpg?_i=AA 248w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-8-12960'>\n\t\t\t\tIn The Guardian\u2019s example, the designer purposefully plastered portions of the company name to psychologically trick the audience into turning to the next page for a continuation of the story. Via <a href=\"https:\/\/www.theguardian.com\/uk\">The Guardian<\/a>.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"860\" height=\"642\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/GordonsGin_Usage-e1516402108370\/GordonsGin_Usage-e1516402108370.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_860,h_642,c_scale\/f_auto,q_auto\/v1711371143\/ideas-and-advice-prod\/blogadmin\/GordonsGin_Usage-e1516402108370\/GordonsGin_Usage-e1516402108370.jpg?_i=AA\" class=\"attachment-full size-full wp-image-12962\" alt=\"Gordons Gin brand style guide\" aria-describedby=\"gallery-8-12962\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711371143\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_860,h_642,c_scale\/f_auto,q_auto\/v1711371143\/ideas-and-advice-prod\/blogadmin\/GordonsGin_Usage-e1516402108370\/GordonsGin_Usage-e1516402108370.jpg?_i=AA 860w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_633,c_scale\/f_auto,q_auto\/v1711371143\/ideas-and-advice-prod\/blogadmin\/GordonsGin_Usage-e1516402108370\/GordonsGin_Usage-e1516402108370.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_483,c_scale\/f_auto,q_auto\/v1711371143\/ideas-and-advice-prod\/blogadmin\/GordonsGin_Usage-e1516402108370\/GordonsGin_Usage-e1516402108370.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_334,c_scale\/f_auto,q_auto\/v1711371143\/ideas-and-advice-prod\/blogadmin\/GordonsGin_Usage-e1516402108370\/GordonsGin_Usage-e1516402108370.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_185,c_scale\/f_auto,q_auto\/v1711371143\/ideas-and-advice-prod\/blogadmin\/GordonsGin_Usage-e1516402108370\/GordonsGin_Usage-e1516402108370.jpg?_i=AA 248w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-8-12962'>\n\t\t\t\tGordons Gin brand style guide by <a href=\"http:\/\/www.togetherdesign.co.uk\/\">Together Design<\/a>\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2>Do you have an idea for your brand guidelines?<\/h2>\n<p>Remember, the sole purpose of brand guidelines are to always inform your audience how to communicate a brand effectively. We love a seriously attractive brand style guide, but at the end of the day, if it doesn\u2019t do its job properly, then it loses its significance quickly.<\/p>\n<p>Test out your freshly-designed brand guide with various layers of your company. After all, they must all benefit from it and understand clearly how to represent your brand, so make sure creative flair doesn\u2019t get in the way of equally important communication skills.<\/p>\n<p>Want to learn more? Here are our top <a href=\"https:\/\/vistaprint.com\/hub\/ultimate-guide-to-branding\">branding tips<\/a> and here&#8217;s how to create a solid <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-identity\">brand identity<\/a> for your business.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Need help with your branding?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Check out our design services and bring your brand to life today!                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/design\"\n   title=\"Tell me more\"\n   target=\"\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/10129;https:\/\/www.vistaprint.com\/design;Content:Text Link;Tell me more\" data-tracking-navigation-detail=\"Tell me more\">\n    Tell me more<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><strong>Author: Sasha Manusama<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A brand style guide is the essential tool for businesses that gives clear guidelines on how to communicate a brand [&hellip;]<\/p>\n","protected":false},"author":142,"featured_media":12971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-10129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/10129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=10129"}],"version-history":[{"count":3,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/10129\/revisions"}],"predecessor-version":[{"id":21089,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/10129\/revisions\/21089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/12971"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=10129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=10129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=10129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}