![\"eco](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/Screenshot-2020-12-22-at-18.24.05.png\")
Poster series by Outcrowd<\/a> via Behance<\/a><\/em><\/p>\n<\/figure>\n\n Let\u2019s start with brand<\/strong>. A brand is a personality crafted to connect with audiences in a specific way. Often, it\u2019s used to discuss private companies, but anything<\/em> can have a brand: a school, a governmental entity, a social club, a content channel etc. A brand is a collection of values and perceptions the world has about an entity. Although you carefully communicate your brand to the world, you don\u2019t have the final say on your brand; how the world perceives your branding and the values they assign to you play into the equation as well.<\/p>\n Consider Taco Bell. Their food is cheap and delicious and they\u2019re an ideal choice when you\u2019re a whole lot more interested in eating quickly than eating healthily; some of that perception comes from Taco Bell\u2019s branding, some of it comes from consumers\u2019 experiences with Taco Bell. Whenever you hear the phrase,”Taco Bell”, it\u2019s this perception that springs to mind.<\/p>\n [block_quote align=’left’] Branding communicates your brand “personality” to the world. [\/block_quote]<\/p>\n Now let\u2019s compare brand to branding<\/a>. Unlike your brand, which is the personality consumers perceive your company to have, branding is the series of deliberate choices you make to communicate your brand to the world. If your brand is people\u2019s perception of you, branding<\/strong> is how you direct that perception.<\/p>\n\n via Trendhunter.com\u00a0<\/a><\/em><\/p>\n<\/figure>\n\n Going back to our Taco Bell example, their branding features quirky commercials, bold color palettes on their food packaging and website and the cool, modern interiors of their restaurants (the renovated and newer ones, at least…though let’s take a minute to appreciate the retro version).<\/p>\n [block_quote align=’right’] Creating a brand identity establishes consistency and defines your brand[\/block_quote]<\/p>\n And then there\u2019s brand identity<\/strong>. Your brand identity is the set of design choices you make when branding something. If your branding includes warm pastel colors, your brand identity clarifies the specific hues into a color palette so every<\/em> designer you work with knows which colors to stick to for a consistent look.<\/p>\n Brand identity includes things like your font choices, your color palette, the types of graphics you use, your logo (and its variations) and your copy voice. Your brand identity provides the building blocks you use in your branding strategy.<\/p>\n Anywhere a brand is visible, branding happens. As you develop your branding strategy, think about the places where your brand will take up space and be seen\u2014online and<\/em> offline. Ultimately, the goal of branding is to build a trustworthy, unique identity that differentiates you from competitors and communicates to your target audience that you\u2019re exactly<\/em> what they want.<\/p>\n Personal branding tends to happen in places where people\u2014public figures or not\u2014interact as individuals, like on social media platforms or at professional events. Product and corporate branding tends to happen in places where products and companies need to stand out, like in stores and ads, as well as on social media. Service branding happens in these spaces as well, and often, you\u2019ll see retail branding happening alongside corporate and product branding.<\/p>\n\n Logo design by EARCH<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n Geographic and cultural branding happen on larger scales… but they also happen on social media, in public spaces and within retail environments.<\/p>\n Think about Starbucks\u2019 line of city mugs\u2014you can only get their New York City mug at a New York Starbucks and the mug itself has a unique design featuring the Brooklyn Bridge, the Empire State Building and an iconic yellow taxi. No matter where in the world you bring that mug home to, you\u2019ve got a piece of product that’s branded culturally and<\/em> geographically to remind you of your trip to the Big Apple.<\/p>\n\n Image via Starbucks<\/a><\/em><\/p>\n<\/figure>\n\n So, which kinds of branding should you be doing? There are several types of branding that are worth exploring in depth. Here are the 8 types of branding you need to know:<\/p>\n We’ll break them down below so you can see how they work, how they can work together and how they could work for your unique brand.<\/p>\n At first, it can feel kind of strange to think of a person as having a brand. After all, we\u2019re not products, we\u2019re people. And we have inborn personalities, not cultivated brands.<\/p>\n\n Designer’s branded marketing materials by Jane Dareepatr<\/a> Via Behance<\/a><\/em><\/p>\n<\/figure>\n\n That\u2019s true. But when we talk about personal branding, we\u2019re not talking about creating a personality for yourself. We\u2019re talking about building a public persona that accurately communicates your unique personality. Personal branding happens on social media and in face-to-face environments where others\u2019 perception of you can have a massive impact on your professional and social reputation\u2014in a good or<\/em> disastrous way.<\/p>\n\n By Empade<\/a> via Behance<\/a><\/em><\/p>\n<\/figure>\n\n So how do you \u201cdo\u201d personal branding? By cultivating a public persona that directs the people who see you to assign certain traits and values to your character. Think about Cardi B. Love her or not, you can\u2019t deny she has a very clear, carefully built personal brand. Her candidness about her past, her focus on constantly hustling and expanding her empire, her crass humor and her tongue sticking out are all components of her personal brand that make her instantly recognizable and successful.<\/p>\n\n Cardi B. image by Natalie Mantini<\/a> via Complex<\/a><\/em><\/p>\n<\/figure>\n\n Although you might not necessarily want to brand yourself like Cardi B, you can learn a lot from how she\u2019s cultivated her personal brand. How you style yourself for headshots, the kinds of images and quotes you share to social media, the platforms where you choose to spend your time and the way you interact with others are the pieces of personal branding that come together to show the world who you<\/em> are as an individual.<\/p>\n\n Website design by Juliejune<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n <\/a><\/p>\n Product branding is the action of branding a specific product. Just like personal branding involves cultivating a public vocabulary and aesthetic for yourself, product branding shapes how the world perceives your product through deliberate aesthetic choices.<\/p>\n With product branding, the goal is to connect the right audience to your product. For example, you might be a luxury furniture designer. There\u2019s a specific type of buyer\u2014also known as a customer avatar\u2014who\u2019s responsible for most of your sales. Through thoughtful product branding, you can make sure people who fit this customer avatar:<\/p>\n …and ultimately, buy your furniture.<\/p>\n So, how can you tell the world you\u2019re offering high-end pieces aimed at buyers who have the means and desire for luxury furniture? Through branding that communicates these values\u2014like a serif font, a muted, neutral color palette for your logo, website and marketing materials and<\/em> opting to retail the furniture in the shops your target buyer tends to visit, like upscale department stores and independent boutiques. Your branding can also extend to how you reach customers, like sending current and prospective buyers well-constructed lookbooks that use quality paper and binding.<\/p>\n If you\u2019re not sure how the color and font choices you make for your branding shape potential buyers\u2019 perception of your products, check out our posts on color psychology and choosing the right font<\/a>.<\/p>\n\n Product packaging by Outcrowd<\/a> via Dribbble<\/a><\/em><\/p>\n<\/figure>\n\n Interested in learning more about product branding? Read our blog posts on product branding and merchandise branding;<\/a> any brand that manufactures tangible products should make product branding part of their marketing strategy. Unlike products, which are easy to brand in visible and tangible ways, services are a little more challenging to brand. But that doesn\u2019t mean brands can\u2019t do it effectively\u2014they just have to be willing to think outside the box.<\/p>\n\n Van wrap design by ArcDesignz<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n Often, service branding comes in the form of \u201cextras\u201d, like an insurance company sending all their customers rebate checks at the end of the year or a hotel offering free cookies at the concierge desk. Service branding can also come in the form of meeting specific expectations that set a company apart from their competitors, like a cable company connecting customers with human customer service reps rather than automated prompts, when they call. [block_quote] The point is that by providing these extras, you\u2019re teaching consumers to associate your brand with a certain user experience and driving them to keep coming back to have that experience again.[\/block_quote]<\/p>\n\n Infographic design by fritzR<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n People want quick, efficient, friendly service and in some industries, simply providing this kind of service consistently is enough. In others, a brand has to actively go above and beyond by providing unexpected perks to stand out from the crowd. Any company that provides a service, whether the service is their sole offering or something provided alongside tangible products, needs to create trust with their consumer, especially as not all services have immediate outcomes. The way that they can do this is by connecting to their consumers on a deeper, emotional level.<\/p>\n Take Air New Zealand, for instance. The airline brand has carved out a reputation as an airline with a sense of humor, primarily through their reimagining of stuffy, traditionalist airline safety videos as funny, unorthodox marketing opportunities. During the heights of The Lord of the Rings’ and The Hobbit\u2019s cinematic success, when there was a huge increase in tourism in New Zealand, Air NZ partnered with the films\u2019 makers to become \u201cthe official airline of Middle Earth\u201d.<\/p>\n\n Still from Air NZ safety video, via Adweek<\/a><\/em><\/p>\n<\/figure>\n\n This elaborate collaboration spawned an A-list air-safety video<\/a>, featuring the most-loved stars of the films. In 2014, as the country celebrated the Sports Illustrated Swimwear Issue\u2019s 50th anniversary, the airline again created a novelty safety-video, this time featuring major international supermodels such as Chrissy Teigen<\/a>. The latter example may have caused some controversy for the airline brand but both campaigns distinguished Air NZ from competitor airlines: these well-timed marketing collaborations connected to potential customers through their sense of humour and ultimately promoted Air NZ as a quality, contemporary airline offering such an enjoyable customer experience that it excels expectations of any \u201cstandard\u201d airline. When you walk into a brick and mortar store, its physical appearance has a look and feel specific to that brand. That\u2019s retail branding in action. Deliberate design choices like its layout, the light fixtures, the decor, the music played, the display fixtures and even the type of flooring are all carefully selected to build a living brand experience for every shopper who enters the store.<\/p>\n\n 3D design by HTM13\u2122<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n Retail branding is a must-do for any business operating in a physical location. Ecommerce has seen immense growth in the past few years and that trend isn\u2019t changing any time soon. So, to keep shoppers coming through the doors, retailers need to up their branding game and turn their stores into experiences that shoppers want to come back and relive.<\/p>\n Trader Joe\u2019s is one example of a store doing retail branding really well. Based in the US, the average Trader Joe\u2019s is smaller than other supermarkets, creating a more insulated, intimate feel. The location-specific decor displays bring a part of the city\u2019s unique culture into the store and the coffee and food samples make each trip a delicious adventure. These are the things ecommerce simply can\u2019t replicate; they\u2019re the foundations of successful retail branding. Cultural and geographic branding are actually two separate, but similar, types of branding. Both are popular in the tourism industry.<\/p>\n Geographic branding is branding for cities, states, regions and even countries. Think of \u201cI Love New York\u201d to represent New York City and the Eiffel Tower as a symbol of Paris. Cultural branding is similar, but focuses on the cultural aspects of a region over the geographic ones. Think \u201ca sidewalk cafe\u201d versus the Eiffel Tower to represent Paris or \u201cthe Japanese tea ceremony\u201d versus Mount Fuji to represent Japan.<\/p>\n So what kind of businesses can benefit from cultural and geographic branding? Tourism and tourism-adjacent businesses, like hotels and airport taxis for sure, but also any kind of business that makes its region of origin a focal point in its branding.<\/p>\n A tea company that ships teas from India all over the world might tap into some cultural branding by using the Indian flag\u2019s colors in their logo, or an up-and-coming watch brand might exploit the clout associated with Swiss watches by incorporating illustrations of the Alps into their website design.<\/p>\n <\/a><\/p>\n If a company is a person, their corporate branding is how they express their personality. Corporate branding, just like other kinds of branding, is the series of design choices and actions that communicate key points about the brand, like its:<\/p>\n By Gabriel M Ramos<\/a>, Fernanda Salgado<\/a> and Ana Couto<\/a> via Behance<\/a><\/em><\/p>\n<\/figure>\n\n\n By Iris Advertising<\/a> and Doha Magdy<\/a> via Behance<\/a><\/em><\/p>\n<\/figure>\n\n Corporate branding goes beyond website design and ads. It includes how the company conducts themselves socially and professionally, like partnering with specific charities or responding to current events. Corporate branding also often extends to the company\u2019s recruiting efforts and company culture, which ultimately shapes how the public perceives the brand.<\/p>\n One famous example of a company with strong corporate branding internally and externally is Google, which famously provides employees with everything they could possibly need\u2014free lunch, on-site medical care, free shuttles to and from work and a generous amount of paid parental leave, just to name a few\u2014while being one of the most widely recognized brands in the world. To any prospective employees, the very idea of working at Google sounds more like an opportunity than a job, an opportunity to be part of one of the most dynamic, creative corporations on the planet.<\/p>\n\n By Mitchell Luo<\/a> via Unsplash<\/a><\/em><\/p>\n<\/figure>\n\n <\/a><\/p>\n Online branding, as the name implies, is branding that happens online. Unlike specific types of branding, like personal or product branding, online branding is a broad category that refers to all<\/em> types of branding that happens on the internet. It\u2019s how an individual positions themselves on social media, it\u2019s the kind of online ads a service provider runs, it\u2019s all the design choices that go into email newsletters, landing pages, responsive web design and automatic message replies.<\/p>\n\n Website design by MyCreativeMind <\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n [block_quote align=’left’]Incorporate online branding into your brand strategy to better establish customer trust and increase your reach to a wider audience[\/block_quote]<\/p>\n For brands that have both a brick-and-mortar and digital presence, effective online branding often feels like an extension of the company\u2019s offline branding. Digital customer service guidelines, for instance, often include using the same vocabulary as the brand\u2019s in-store associates would. Otherwise, you may notice the digital design choices of a certain brand may mimic those of the physical store, bringing its offline ambience online.<\/p>\n If online branding is part of your branding strategy (in this day and age, it needs to be) the key to getting it right is making sure it fits into your wider brand identity like a glove. Going from a soft, minimalist ecommerce website to a brash, overloaded packaging design can be jarring for customers when receiving products and so undermines your attempt to build a meaningful relationship between them and your brand.<\/p>\n When you design your branding, think about all the places it will appear. You\u2019ll need to think about how you\u2019ll express the brand on and offline and, more specifically, where it will appear in both of those arenas. Your website and social media profiles are a given, but what about print ads? What about merchandise your target audience would love? Think about your favorite brands and all the places you interact with them. How does their branding differ from place-to-place while still staying consistent? Walking into an Apple store isn\u2019t the same experience as swiping through your iPhone, but the two feel like they\u2019re connected somehow\u2014that\u2019s branding. In case it isn\u2019t obvious from the name, offline branding is branding that happens offline<\/em>. Much like online branding can encompass types of branding like personal branding, product branding, corporate branding and cultural and geographic branding, offline branding can encompass these as well.<\/p>\n\n Apparel merchandise by Gianluca Militello<\/a> via Behance<\/a><\/em><\/p>\n<\/figure>\n\n\n By Daniel Ramalho<\/a> via Behance<\/a><\/em><\/p>\n<\/figure>\n\n Merchandise and print products are offline branding. Retail branding is offline branding. So is the personal branding you might bring to a client meeting or an industry conference. It can include your wardrobe, your choice of venue for sit-down meetings with clients, the make and model you choose for your company cars and even the brands of equipment you and your team use.<\/p>\n It\u2019s not uncommon to endorse your choice of brands in your own branding strategy\u2014one notable example is McDonald\u2019s offering Coca-Cola products. Compare that with Taco Bell offering Pepsi products. One partnership is between two family-friendly, fun, red brands that fit into our perception of classic Americana. The other is slightly more niche, somewhat more edgy and not at all concerned about not being #1.<\/p>\n As you can see, there are lots of different types of branding that companies and other entities use to show the world who they are\u2014and visualising it like a Venn diagram, most<\/em> companies use more than one kind of branding. Think back to our Starbucks example: Starbucks doesn\u2019t just work their locations into their branding, they’ve created a consistent experience in every store and<\/em> have made a name for themselves as a great place to work.<\/p>\n Think about how you can express your brand through two or more types of branding. Maybe eye-catching vehicle wraps for your company cars and packaging that looks like mini versions of those cars is the best way to drive your brand home, or maybe an app that replicates the feeling of walking through one of your brick and mortar stores is how you can create an unforgettable experience. Play around with it and have fun, because when you\u2019re having fun, you\u2019re being authentic… and authenticity is at the heart of all great branding.![\"Taco](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_800,h_450,c_scale\/f_auto,q_auto\/v1712935444\/ideas-and-advice-prod\/blogadmin\/taco-bell-back-to-school\/taco-bell-back-to-school.jpeg?_i=AA\")
![\"interior](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_465,h_349,c_scale\/f_auto,q_auto\/v1712935476\/ideas-and-advice-prod\/blogadmin\/DJ-Vegas2_465_349_int\/DJ-Vegas2_465_349_int.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"interior](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_532,h_399,c_scale\/f_auto,q_auto\/v1712935478\/ideas-and-advice-prod\/blogadmin\/Image-uploaded-from-iOS-e1608488761360\/Image-uploaded-from-iOS-e1608488761360.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\tWhere does branding happen?<\/h2>\n
![\"multicolored](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_879,h_584,c_scale\/f_auto,q_auto\/v1712935463\/ideas-and-advice-prod\/blogadmin\/293e9fda-90f3-4aed-8763-c028bf30f4c5-e1608489352568\/293e9fda-90f3-4aed-8763-c028bf30f4c5-e1608489352568.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"Mockup](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_838,h_556,c_scale\/f_auto,q_auto\/v1712935468\/ideas-and-advice-prod\/blogadmin\/attachment_115028430-scaled-e1608489366824\/attachment_115028430-scaled-e1608489366824.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"logo](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1011,c_scale\/f_auto,q_auto\/v1712935445\/ideas-and-advice-prod\/blogadmin\/attachment_123020372-e1608489492283\/attachment_123020372-e1608489492283.png?_i=AA\")
![\"Starbucks'](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/nyc-mug.jpg\")
The 8 types of branding<\/h2>\n
\n
<\/a><\/h3>\n
1. Personal branding<\/h3>\n
![\"Print](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/Screenshot-2020-12-22-at-17.05.24-1.png\")
![\"personal](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/Screenshot-2020-12-22-at-18.18.46.png\")
![\"Photo](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/Screenshot-2020-12-23-at-09.39.14.png\")
![\"white](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1440,h_693,c_scale\/f_auto,q_auto\/v1712935447\/ideas-and-advice-prod\/blogadmin\/attachment_104790847-e1608489956109\/attachment_104790847-e1608489956109.png?_i=AA\")
2. Product branding<\/h3>\n
![\"three](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_2000,c_fill,g_auto\/f_auto,q_auto\/v1712935471\/ideas-and-advice-prod\/blogadmin\/attachment_86215550\/attachment_86215550.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"set](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1299,h_1299,c_fill,g_auto\/f_auto,q_auto\/v1712935474\/ideas-and-advice-prod\/blogadmin\/attachment_104029485-scaled-e1608490079672\/attachment_104029485-scaled-e1608490079672.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t\n
![\"pastel](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/naju-product.png\")
\n<\/a><\/p>\n3. Service branding<\/h3>\n
![\"red,](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1333,c_scale\/f_auto,q_auto\/v1712935449\/ideas-and-advice-prod\/blogadmin\/attachment_34856760\/attachment_34856760.jpg?_i=AA\")
![\"flyer](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1416,h_1416,c_fill,g_auto\/f_auto,q_auto\/v1712935480\/ideas-and-advice-prod\/blogadmin\/attachment_110622801\/attachment_110622801.png?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"window](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_607,h_607,c_fill,g_auto\/f_auto,q_auto\/v1712935465\/ideas-and-advice-prod\/blogadmin\/c2f807c7-0341-4392-8c45-48369dbbc601-e1608490710514\/c2f807c7-0341-4392-8c45-48369dbbc601-e1608490710514.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"infographic](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1707,h_2560,c_scale\/f_auto,q_auto\/v1712935451\/ideas-and-advice-prod\/blogadmin\/attachment_82556485-scaled-1\/attachment_82556485-scaled-1.jpg?_i=AA\")
![\"marketing](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/new_zealand_epic_safety.jpg\")
\n<\/a><\/p>\n4. Retail branding<\/h3>\n
![\"3D](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_4096,h_2304,c_scale\/f_auto,q_auto\/v1712935454\/ideas-and-advice-prod\/blogadmin\/30a4e54c-9f7a-4014-a30e-6e881e78a697-e1608492135336\/30a4e54c-9f7a-4014-a30e-6e881e78a697-e1608492135336.png?_i=AA\")
![\"3D](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1920,h_1080,c_scale\/f_auto,q_auto\/v1712935482\/ideas-and-advice-prod\/blogadmin\/attachment_82882048\/attachment_82882048.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"3D](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_742,h_416,c_scale\/f_auto,q_auto\/v1712935487\/ideas-and-advice-prod\/blogadmin\/attachment_95397371-scaled-e1608492224331\/attachment_95397371-scaled-e1608492224331.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"3D](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2400,h_1534,c_scale\/f_auto,q_auto\/v1712935458\/ideas-and-advice-prod\/blogadmin\/5d83cab6-1b9f-4e3c-b521-b30fc8da9ccf_230697ee81e\/5d83cab6-1b9f-4e3c-b521-b30fc8da9ccf_230697ee81e.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"interior](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1638,c_scale\/f_auto,q_auto\/v1712935493\/ideas-and-advice-prod\/blogadmin\/gettyimages-1227659423-ce6fec1dbee917c6f13649d6d25ab57f90ca5bb3-scaled-e1608492427597\/gettyimages-1227659423-ce6fec1dbee917c6f13649d6d25ab57f90ca5bb3-scaled-e1608492427597.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t
\n<\/a><\/p>\n5. Cultural and geographic branding<\/h3>\n
![\"illustration](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_570,h_745,c_scale\/f_auto,q_auto\/v1712935485\/ideas-and-advice-prod\/blogadmin\/attachment_99115698-e1608492593651\/attachment_99115698-e1608492593651.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"business](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_520,h_682,c_scale\/f_auto,q_auto\/v1712935466\/ideas-and-advice-prod\/blogadmin\/attachment_122783534-e1608503665561\/attachment_122783534-e1608503665561.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"orange](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1052,h_1052,c_fill,g_auto\/f_auto,q_auto\/v1712935457\/ideas-and-advice-prod\/blogadmin\/attachment_94252840-e1608503183857\/attachment_94252840-e1608503183857.png?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"red,](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_872,h_872,c_fill,g_auto\/f_auto,q_auto\/v1712935496\/ideas-and-advice-prod\/blogadmin\/attachment_114789042-e1608503202609\/attachment_114789042-e1608503202609.png?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t6. Corporate branding<\/h3>\n
\n
![\"man](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/Screenshot-2020-12-22-at-17.55.19-e1608662527882.png\")
![\"branded](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/Screenshot-2020-12-22-at-17.57.05.png\")
![\"colorful](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1113,h_556,c_scale\/f_auto,q_auto\/v1712935461\/ideas-and-advice-prod\/blogadmin\/attachment_55109240-scaled-e1608503770102\/attachment_55109240-scaled-e1608503770102.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"photo-heavy](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1388,h_697,c_scale\/f_auto,q_auto\/v1712935489\/ideas-and-advice-prod\/blogadmin\/attachment_83731704-scaled-e1608503793696\/attachment_83731704-scaled-e1608503793696.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/mitchell-luo-jz4ca36oJ_M-unsplash.jpg\")
7. Online branding<\/h3>\n
![\"colorful,](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/Screenshot-368-e1608508518810.png\")
![\"set](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1351,h_1352,c_scale\/f_auto,q_auto\/v1712935490\/ideas-and-advice-prod\/blogadmin\/attachment_113742726\/attachment_113742726.png?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"gif](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1000,h_1000,c_fill,g_auto\/f_auto,q_auto\/v1712935498\/ideas-and-advice-prod\/blogadmin\/df50a8f8-7434-4176-86f8-6aea1614c487\/df50a8f8-7434-4176-86f8-6aea1614c487.gif?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t
\n<\/a><\/p>\n8. Offline branding<\/h3>\n
![\"Bring](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/bringmethehorizon.jpg\")
![\"\"](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2020\/12\/Screenshot-2020-12-22-at-18.12.28.png\")
Pick the right types of branding for your business<\/h2>\n
\n\n