{"id":10147,"date":"2024-02-15T10:16:08","date_gmt":"2024-02-15T10:16:08","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=10147"},"modified":"2024-04-12T15:18:58","modified_gmt":"2024-04-12T15:18:58","slug":"logotype-vs-logomark-vs-logo","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/logotype-vs-logomark-vs-logo\/","title":{"rendered":"Logotype vs. logomark vs. logo: What is the difference?"},"content":{"rendered":"

\u201cDo you want a logotype or logomark?\u201d It\u2019s one of the first questions you need to ask yourself when looking for a logo, because it has huge ramifications on branding, but it\u2019s also a question that tends to stump people. After all, what\u2019s the difference, aren\u2019t they both just logos? You might as well choose between a diffendoofer or a grickily gructus<\/a>.<\/p>\n

If you don\u2019t know the difference between a logotype and a logomark, don\u2019t feel bad. Plenty of people are just as confused as you\u2014enough folks for us to justify writing an entire article about it! If you\u2019re planning a logo design or logo redesign, take a quick glance below to see if your brand would benefit more from a logotype or logomark, and why.<\/p>\n\n

\n \"Upward

Is it a logotype or a logomark or both? This logo has different variations. Designed by sheva\u2122<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n

What\u2019s the difference between a logotype and a logomark?<\/h2>\n

A logotype<\/strong> is a logo centered around a company name or initials, while a logomark<\/strong> is a logo centered around a symbolic image or icon. The general term logo<\/strong> refers to all marks that represent a brand. So, when a designer asks whether you want a logotype or a logomark, they\u2019re really asking if you want a text logo or a picture logo. Logotypes are also often referred to as wordmarks or lettermarks, while logomarks are also known as pictorial logos or logo symbols.<\/p>\n

Examples of logotypes include Visa, Coca Cola and Google. The name can be designed in a picturesque or stylistic font, but at its heart, it\u2019s still just text.<\/p>\n