{"id":10154,"date":"2024-02-15T10:21:36","date_gmt":"2024-02-15T10:21:36","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=10154"},"modified":"2024-04-12T15:07:03","modified_gmt":"2024-04-12T15:07:03","slug":"elements-of-branding","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/elements-of-branding\/","title":{"rendered":"The 8 elements of branding"},"content":{"rendered":"<p>Elements are the primary building blocks of matter. Think back to chemistry class\u2014remember the periodic table of elements? All those squares with numbers and two-letter symbols? This is relevant to branding, trust me. Everything in the universe (except energy) is made up of some combination of these elements. Similarly, every brand out there is made up of the same elements of branding, like a <a href=\"https:\/\/www.vistaprint.com\/logo-design\">logo<\/a>, a color palette, a specific user experience and more.<\/p>\n<p>These branding elements come together to form a brand identity, which designers then use to craft compelling, engaging brand designs. Here&#8217;s everything you need to know about the elements of branding and how to use them successfully.<\/p>\n<h2>Table of contents<\/h2>\n<ul>\n<li><a href=\"#section1\">Breaking down branding<\/a><\/li>\n<li><a href=\"#section2\">The 8 universal branding elements every brand needs<\/a>\n<ol>\n<li><a href=\"#section3\">Logo<\/a><\/li>\n<li><a href=\"#section4\">Color palette<\/a><\/li>\n<li><a href=\"#section5\">Shape<\/a><\/li>\n<li><a href=\"#section6\">Tagline<\/a><\/li>\n<li><a href=\"#section7\">Tone of voice and vocabulary<\/a><\/li>\n<li><a href=\"#section8\">Fonts<\/a><\/li>\n<li><a href=\"#section9\">Imagery<\/a><\/li>\n<li><a href=\"#section9\">Positioning<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#section11\">Less common branding elements<\/a><\/li>\n<\/ul>\n<h2><a name=\"section1\"><\/a>Breaking down branding<\/h2>\n<p>Even if you know what branding <em>is<\/em> and you can recognize it when you see it, sometimes it can be difficult to articulate <em>exactly what<\/em> branding involves.<\/p>\n<p>We\u2019ve covered <a href=\"https:\/\/www.vistaprint.com\/hub\/branding\">brands, brand identity and branding<\/a> quite a bit on our blog, so if you need a refresher on any of those topics, read the in-depth pieces we\u2019ve published on them. In short, your brand is how the world perceives your company, branding is the design choices and other steps you consciously take to shape that perception, and your brand identity is the collection of design elements you use in your branding.<\/p>\n<div id='gallery-1' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"729\" height=\"729\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_57525968-e1628173196194\/attachment_57525968-e1628173196194.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_729,h_729,c_fill,g_auto\/f_auto,q_auto\/v1712934430\/ideas-and-advice-prod\/blogadmin\/attachment_57525968-e1628173196194\/attachment_57525968-e1628173196194.png?_i=AA\" class=\"attachment-full size-full wp-image-14531\" alt=\"sandwich wrap, bag and disposable cup with Blink! logo\" aria-describedby=\"gallery-1-14531\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934430\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_729,h_729,c_fill,g_auto\/f_auto,q_auto\/v1712934430\/ideas-and-advice-prod\/blogadmin\/attachment_57525968-e1628173196194\/attachment_57525968-e1628173196194.png?_i=AA 729w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1712934430\/ideas-and-advice-prod\/blogadmin\/attachment_57525968-e1628173196194\/attachment_57525968-e1628173196194.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1712934430\/ideas-and-advice-prod\/blogadmin\/attachment_57525968-e1628173196194\/attachment_57525968-e1628173196194.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1712934430\/ideas-and-advice-prod\/blogadmin\/attachment_57525968-e1628173196194\/attachment_57525968-e1628173196194.png?_i=AA 248w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14531'>\n\t\t\t\tBrand design by nevergohungry via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"524\" height=\"524\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/44594fca-bd8b-4304-b394-d2c2dad0d027-scaled-e1620830974844\/44594fca-bd8b-4304-b394-d2c2dad0d027-scaled-e1620830974844.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_524,h_524,c_fill,g_auto\/f_auto,q_auto\/v1712934431\/ideas-and-advice-prod\/blogadmin\/44594fca-bd8b-4304-b394-d2c2dad0d027-scaled-e1620830974844\/44594fca-bd8b-4304-b394-d2c2dad0d027-scaled-e1620830974844.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14533\" alt=\"gold variations of a logo against a black background\" aria-describedby=\"gallery-1-14533\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934431\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_524,h_524,c_fill,g_auto\/f_auto,q_auto\/v1712934431\/ideas-and-advice-prod\/blogadmin\/44594fca-bd8b-4304-b394-d2c2dad0d027-scaled-e1620830974844\/44594fca-bd8b-4304-b394-d2c2dad0d027-scaled-e1620830974844.jpg?_i=AA 524w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1712934431\/ideas-and-advice-prod\/blogadmin\/44594fca-bd8b-4304-b394-d2c2dad0d027-scaled-e1620830974844\/44594fca-bd8b-4304-b394-d2c2dad0d027-scaled-e1620830974844.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1712934431\/ideas-and-advice-prod\/blogadmin\/44594fca-bd8b-4304-b394-d2c2dad0d027-scaled-e1620830974844\/44594fca-bd8b-4304-b394-d2c2dad0d027-scaled-e1620830974844.jpg?_i=AA 248w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14533'>\n\t\t\t\tBrand design by <a href=\"https:\/\/99designs.com\/profiles\/skilline\" rel=\"nofollow\">Skilline<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><strong>Why is branding so important?<\/strong><\/p>\n<p>It\u2019s not just important,<em> it\u2019s necessary<\/em>. In a crowded, competitive world where you\u2019re up against millions of other brands for your consumers\u2019 attention, time and money, you can\u2019t afford to <em>not<\/em> stand out.<\/p>\n<p>Branding communicates who you are, what you offer, why you\u2019re a better choice than your competitors and why you\u2019re the best choice for the specific buyer you\u2019re targeting. It\u2019s a means of survival and the key to thriving.<\/p>\n<h2><a name=\"section2\"><\/a>The 8 universal branding elements every brand needs<\/h2>\n<p>When you\u2019re building a cohesive brand identity, certain elements are non-negotiable. These are the elements that clearly express who you are as a brand, what you have to offer and <em>who you\u2019re for<\/em>.<\/p>\n<p>Take a look at pretty much any company\u2019s branding and you\u2019ll see all of these elements working together. Sometimes, they\u2019re subtle and in certain cases, one or two might be missing, but for the most part, you\u2019ll see each element on this list present and working with the others to communicate the brand.<\/p>\n<h3><a name=\"section3\"><\/a>1. Logo<\/h3>\n<p>Every brand needs a <a href=\"https:\/\/www.vistaprint.com\/logo-design\">logo<\/a>. In fact, you\u2019ll be hard-pressed to find a brand that <em>doesn\u2019t<\/em> have a logo, which arguably makes it the most important element of branding.<\/p>\n<div id='gallery-2' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"642\" height=\"642\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_22931076-e1620831219921\/attachment_22931076-e1620831219921.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_642,h_642,c_fill,g_auto\/f_auto,q_auto\/v1712934421\/ideas-and-advice-prod\/blogadmin\/attachment_22931076-e1620831219921\/attachment_22931076-e1620831219921.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14535\" alt=\"minimalistic image of a rooster worked into the letter R\" aria-describedby=\"gallery-2-14535\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934421\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_642,h_642,c_fill,g_auto\/f_auto,q_auto\/v1712934421\/ideas-and-advice-prod\/blogadmin\/attachment_22931076-e1620831219921\/attachment_22931076-e1620831219921.jpg?_i=AA 642w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1712934421\/ideas-and-advice-prod\/blogadmin\/attachment_22931076-e1620831219921\/attachment_22931076-e1620831219921.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1712934421\/ideas-and-advice-prod\/blogadmin\/attachment_22931076-e1620831219921\/attachment_22931076-e1620831219921.jpg?_i=AA 248w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-14535'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/dsky\" rel=\"nofollow\">DSKY<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"690\" height=\"690\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_126402688-e1620831234963\/attachment_126402688-e1620831234963.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_690,h_690,c_fill,g_auto\/f_auto,q_auto\/v1712934426\/ideas-and-advice-prod\/blogadmin\/attachment_126402688-e1620831234963\/attachment_126402688-e1620831234963.png?_i=AA\" class=\"attachment-full size-full wp-image-14537\" alt=\"baby panda wearing green diaper and looking over its shoulder\" aria-describedby=\"gallery-2-14537\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934426\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_690,h_690,c_fill,g_auto\/f_auto,q_auto\/v1712934426\/ideas-and-advice-prod\/blogadmin\/attachment_126402688-e1620831234963\/attachment_126402688-e1620831234963.png?_i=AA 690w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1712934426\/ideas-and-advice-prod\/blogadmin\/attachment_126402688-e1620831234963\/attachment_126402688-e1620831234963.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1712934426\/ideas-and-advice-prod\/blogadmin\/attachment_126402688-e1620831234963\/attachment_126402688-e1620831234963.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1712934426\/ideas-and-advice-prod\/blogadmin\/attachment_126402688-e1620831234963\/attachment_126402688-e1620831234963.png?_i=AA 248w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-14537'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/vaneltia\" rel=\"nofollow\">vaneltia<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>A logo is a brand\u2019s whole personality boiled down into an easy-to-recognize image. It\u2019s often the first interaction you have with a brand; the image that sticks in your mind and conjures up memories (good, bad or indifferent) about the brand when you see it again.<\/p>\n<p>Your brand\u2019s logo goes on almost every asset your brand owns: your <a href=\"https:\/\/www.vistaprint.com\/business-cards\">business cards<\/a>, your <a href=\"https:\/\/www.vistaprint.com\/digital-marketing\/websites\">website<\/a>, your <a href=\"https:\/\/www.vistaprint.com\/merchandise-your-business\">merchandise<\/a>, your social media pages, any branded templates you use and all of your advertising and <a href=\"https:\/\/www.vistaprint.com\/marketing-materials\">marketing materials<\/a>. That&#8217;s why your logo should represent what your brand is all about and encapsulate the essence of your brand identity.<\/p>\n<div id='gallery-3' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"512\" height=\"428\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/4be5a6df-fed4-47de-8e1e-f37dc51fad13-scaled-e1620831425707\/4be5a6df-fed4-47de-8e1e-f37dc51fad13-scaled-e1620831425707.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_512,h_428,c_scale\/f_auto,q_auto\/v1712934442\/ideas-and-advice-prod\/blogadmin\/4be5a6df-fed4-47de-8e1e-f37dc51fad13-scaled-e1620831425707\/4be5a6df-fed4-47de-8e1e-f37dc51fad13-scaled-e1620831425707.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14539\" alt=\"round teal logo showing a martini glass\" aria-describedby=\"gallery-3-14539\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934442\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_512,h_428,c_scale\/f_auto,q_auto\/v1712934442\/ideas-and-advice-prod\/blogadmin\/4be5a6df-fed4-47de-8e1e-f37dc51fad13-scaled-e1620831425707\/4be5a6df-fed4-47de-8e1e-f37dc51fad13-scaled-e1620831425707.jpg?_i=AA 512w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_374,c_scale\/f_auto,q_auto\/v1712934442\/ideas-and-advice-prod\/blogadmin\/4be5a6df-fed4-47de-8e1e-f37dc51fad13-scaled-e1620831425707\/4be5a6df-fed4-47de-8e1e-f37dc51fad13-scaled-e1620831425707.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_207,c_scale\/f_auto,q_auto\/v1712934442\/ideas-and-advice-prod\/blogadmin\/4be5a6df-fed4-47de-8e1e-f37dc51fad13-scaled-e1620831425707\/4be5a6df-fed4-47de-8e1e-f37dc51fad13-scaled-e1620831425707.jpg?_i=AA 248w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-14539'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/tikamamadesign\" rel=\"nofollow\">TikaDesign<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"685\" height=\"572\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_55150194-e1620831403497\/attachment_55150194-e1620831403497.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_685,h_572,c_scale\/f_auto,q_auto\/v1712934443\/ideas-and-advice-prod\/blogadmin\/attachment_55150194-e1620831403497\/attachment_55150194-e1620831403497.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14541\" alt=\"rustic distillery logo showing a man and a rooster plowing a field\" aria-describedby=\"gallery-3-14541\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934443\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_685,h_572,c_scale\/f_auto,q_auto\/v1712934443\/ideas-and-advice-prod\/blogadmin\/attachment_55150194-e1620831403497\/attachment_55150194-e1620831403497.jpg?_i=AA 685w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_541,c_scale\/f_auto,q_auto\/v1712934443\/ideas-and-advice-prod\/blogadmin\/attachment_55150194-e1620831403497\/attachment_55150194-e1620831403497.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_374,c_scale\/f_auto,q_auto\/v1712934443\/ideas-and-advice-prod\/blogadmin\/attachment_55150194-e1620831403497\/attachment_55150194-e1620831403497.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_207,c_scale\/f_auto,q_auto\/v1712934443\/ideas-and-advice-prod\/blogadmin\/attachment_55150194-e1620831403497\/attachment_55150194-e1620831403497.jpg?_i=AA 248w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-14541'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/imfresh\" rel=\"nofollow\">Freshinnet<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h3><a name=\"section4\"><\/a>2. Color palette<\/h3>\n<p>Colors are another key ingredient in any brand identity. Take a look at the following color swatches and try to guess which brand each palette represents.<\/p>\n\n<figure data-id=\"239476\" id=\"mediaattachment_239476\"  class=\"figure--full\">\n    <img width=\"1038\" height=\"694\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2.jpg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14591 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1038,h_694,c_scale\/f_auto,q_auto\/v1712934416\/ideas-and-advice-prod\/blogadmin\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2.jpg?_i=AA\" alt=\"graphic showing color swatches for 10 popular brands\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934416\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1038,h_694,c_scale\/f_auto,q_auto\/v1712934416\/ideas-and-advice-prod\/blogadmin\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2.jpg?_i=AA 1038w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_566,c_scale\/f_auto,q_auto\/v1712934416\/ideas-and-advice-prod\/blogadmin\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_433,c_scale\/f_auto,q_auto\/v1712934416\/ideas-and-advice-prod\/blogadmin\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_299,c_scale\/f_auto,q_auto\/v1712934416\/ideas-and-advice-prod\/blogadmin\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1712934416\/ideas-and-advice-prod\/blogadmin\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2\/xcolour-in-marketing.jpg.pagespeed.ic_.7DnyUOkLp2.jpg?_i=AA 248w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/>    <p><em>Via <a  href=\"https:\/\/www.rebootonline.com\/blog\/what-importance-colour-brand-recognition\/\" data-track-click data-track-hover >Rebootonline<\/a><\/em><\/p>\n<\/figure>\n\n<p>Color is so important to branding that some companies have gone so far as to <a href=\"https:\/\/www.bobvila.com\/slideshow\/8-colors-you-didn-t-know-were-trademarked-51732\">trademark their signature brand colors.<\/a> A few examples of trademarked colors include UPS brown, Tiffany blue and Fiskars orange.<\/p>\n<div id='gallery-4' class='gallery galleryid-10154 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"502\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Screenshot-434-e1620831714721\/Screenshot-434-e1620831714721.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_502,h_600,c_scale\/f_auto,q_auto\/v1712934436\/ideas-and-advice-prod\/blogadmin\/Screenshot-434-e1620831714721\/Screenshot-434-e1620831714721.png?_i=AA\" class=\"attachment-full size-full wp-image-14543\" alt=\"collection of Tiffany blue packages\" aria-describedby=\"gallery-4-14543\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934436\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_502,h_600,c_scale\/f_auto,q_auto\/v1712934436\/ideas-and-advice-prod\/blogadmin\/Screenshot-434-e1620831714721\/Screenshot-434-e1620831714721.png?_i=AA 502w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_535,c_scale\/f_auto,q_auto\/v1712934436\/ideas-and-advice-prod\/blogadmin\/Screenshot-434-e1620831714721\/Screenshot-434-e1620831714721.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_296,c_scale\/f_auto,q_auto\/v1712934436\/ideas-and-advice-prod\/blogadmin\/Screenshot-434-e1620831714721\/Screenshot-434-e1620831714721.png?_i=AA 248w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-14543'>\n\t\t\t\tVia Tiffany &#038; Co.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"1200\" height=\"1431\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/1200px-United_Parcel_Service_logo_2014.svg_\/1200px-United_Parcel_Service_logo_2014.svg_.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_1431,c_scale\/f_auto,q_auto\/v1712934440\/ideas-and-advice-prod\/blogadmin\/1200px-United_Parcel_Service_logo_2014.svg_\/1200px-United_Parcel_Service_logo_2014.svg_.png?_i=AA\" class=\"attachment-full size-full wp-image-14545\" alt=\"UPS logo\" aria-describedby=\"gallery-4-14545\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934440\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_1431,c_scale\/f_auto,q_auto\/v1712934440\/ideas-and-advice-prod\/blogadmin\/1200px-United_Parcel_Service_logo_2014.svg_\/1200px-United_Parcel_Service_logo_2014.svg_.png?_i=AA 1200w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1249,c_scale\/f_auto,q_auto\/v1712934440\/ideas-and-advice-prod\/blogadmin\/1200px-United_Parcel_Service_logo_2014.svg_\/1200px-United_Parcel_Service_logo_2014.svg_.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_1011,c_scale\/f_auto,q_auto\/v1712934440\/ideas-and-advice-prod\/blogadmin\/1200px-United_Parcel_Service_logo_2014.svg_\/1200px-United_Parcel_Service_logo_2014.svg_.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_772,c_scale\/f_auto,q_auto\/v1712934440\/ideas-and-advice-prod\/blogadmin\/1200px-United_Parcel_Service_logo_2014.svg_\/1200px-United_Parcel_Service_logo_2014.svg_.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_534,c_scale\/f_auto,q_auto\/v1712934440\/ideas-and-advice-prod\/blogadmin\/1200px-United_Parcel_Service_logo_2014.svg_\/1200px-United_Parcel_Service_logo_2014.svg_.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_295,c_scale\/f_auto,q_auto\/v1712934440\/ideas-and-advice-prod\/blogadmin\/1200px-United_Parcel_Service_logo_2014.svg_\/1200px-United_Parcel_Service_logo_2014.svg_.png?_i=AA 248w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-14545'>\n\t\t\t\tVia UPS\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"2144\" height=\"2560\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2144,h_2560,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14547\" alt=\"Two pairs of Fiskars scissors\" aria-describedby=\"gallery-4-14547\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934445\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2144,h_2560,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA 2144w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_2445,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_2206,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1967,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1728,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1490,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1251,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_1012,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_773,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_534,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_296,c_scale\/f_auto,q_auto\/v1712934445\/ideas-and-advice-prod\/blogadmin\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944\/Resource_FiskarsAmericas_67517197J-scaled-e1620831740944.jpg?_i=AA 248w\" sizes=\"(max-width: 2144px) 100vw, 2144px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-14547'>\n\t\t\t\tVia Fiskars\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>But why is color so important? Because colors express key values and personality traits. We\u2019ve covered color psychology and how to choose effective colors for your branding before, so if you\u2019re not sure which colors are best for your brand, check these out.<\/p>\n<p>And don\u2019t feel like you need to stick to just one color\u2014the <a href=\"https:\/\/www.vistaprint.com\/hub\/logo-color-combinations\">colors in your palette work together to express your brand<\/a> while giving it a unique look.<\/p>\n<div id='gallery-5' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1000\" height=\"1000\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_126148408\/attachment_126148408.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1000,h_1000,c_fill,g_auto\/f_auto,q_auto\/v1712934448\/ideas-and-advice-prod\/blogadmin\/attachment_126148408\/attachment_126148408.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14549\" alt=\"colorful logo showing a goal and gradient text\" aria-describedby=\"gallery-5-14549\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934448\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1000,h_1000,c_fill,g_auto\/f_auto,q_auto\/v1712934448\/ideas-and-advice-prod\/blogadmin\/attachment_126148408\/attachment_126148408.jpg?_i=AA 1000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1712934448\/ideas-and-advice-prod\/blogadmin\/attachment_126148408\/attachment_126148408.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1712934448\/ideas-and-advice-prod\/blogadmin\/attachment_126148408\/attachment_126148408.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1712934448\/ideas-and-advice-prod\/blogadmin\/attachment_126148408\/attachment_126148408.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1712934448\/ideas-and-advice-prod\/blogadmin\/attachment_126148408\/attachment_126148408.jpg?_i=AA 248w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-14549'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/1707526\" rel=\"nofollow\">Papahenk<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1000\" height=\"1000\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_126563164\/attachment_126563164.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1000,h_1000,c_fill,g_auto\/f_auto,q_auto\/v1712934433\/ideas-and-advice-prod\/blogadmin\/attachment_126563164\/attachment_126563164.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14551\" alt=\"black logo with a head-shaped cutout showing a pink striped background and silhouette of a girl\" aria-describedby=\"gallery-5-14551\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934433\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1000,h_1000,c_fill,g_auto\/f_auto,q_auto\/v1712934433\/ideas-and-advice-prod\/blogadmin\/attachment_126563164\/attachment_126563164.jpg?_i=AA 1000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1712934433\/ideas-and-advice-prod\/blogadmin\/attachment_126563164\/attachment_126563164.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1712934433\/ideas-and-advice-prod\/blogadmin\/attachment_126563164\/attachment_126563164.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1712934433\/ideas-and-advice-prod\/blogadmin\/attachment_126563164\/attachment_126563164.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1712934433\/ideas-and-advice-prod\/blogadmin\/attachment_126563164\/attachment_126563164.jpg?_i=AA 248w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-14551'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/avasart\" rel=\"nofollow\">Ava N. Garda<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h3><a name=\"section5\"><\/a>3. Shape<\/h3>\n<p>Shape is another part of an overall branding strategy. Not just the shapes present in your logo, but the shapes in your web page backgrounds, layout design, packaging and even your business cards and other stationery.<\/p>\n<div id='gallery-6' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"506\" height=\"347\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/2a10349e-92f2-4388-afce-7f704403f2dc-scaled-e1620832916203\/2a10349e-92f2-4388-afce-7f704403f2dc-scaled-e1620832916203.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_506,h_347,c_scale\/f_auto,q_auto\/v1712934434\/ideas-and-advice-prod\/blogadmin\/2a10349e-92f2-4388-afce-7f704403f2dc-scaled-e1620832916203\/2a10349e-92f2-4388-afce-7f704403f2dc-scaled-e1620832916203.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14553\" alt=\"pastel toned web page design\" aria-describedby=\"gallery-6-14553\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934434\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_506,h_347,c_scale\/f_auto,q_auto\/v1712934434\/ideas-and-advice-prod\/blogadmin\/2a10349e-92f2-4388-afce-7f704403f2dc-scaled-e1620832916203\/2a10349e-92f2-4388-afce-7f704403f2dc-scaled-e1620832916203.jpg?_i=AA 506w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_307,c_scale\/f_auto,q_auto\/v1712934434\/ideas-and-advice-prod\/blogadmin\/2a10349e-92f2-4388-afce-7f704403f2dc-scaled-e1620832916203\/2a10349e-92f2-4388-afce-7f704403f2dc-scaled-e1620832916203.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_170,c_scale\/f_auto,q_auto\/v1712934434\/ideas-and-advice-prod\/blogadmin\/2a10349e-92f2-4388-afce-7f704403f2dc-scaled-e1620832916203\/2a10349e-92f2-4388-afce-7f704403f2dc-scaled-e1620832916203.jpg?_i=AA 248w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-6-14553'>\n\t\t\t\tWebsite design by <a href=\"https:\/\/99designs.com\/profiles\/spoonlancer\" rel=\"nofollow\">Spoon Lancer<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"761\" height=\"523\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_28606726-e1620832940231\/attachment_28606726-e1620832940231.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_761,h_523,c_scale\/f_auto,q_auto\/v1712934450\/ideas-and-advice-prod\/blogadmin\/attachment_28606726-e1620832940231\/attachment_28606726-e1620832940231.png?_i=AA\" class=\"attachment-full size-full wp-image-14555\" alt=\"heart composed of different-colored squares\" aria-describedby=\"gallery-6-14555\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934450\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_761,h_523,c_scale\/f_auto,q_auto\/v1712934450\/ideas-and-advice-prod\/blogadmin\/attachment_28606726-e1620832940231\/attachment_28606726-e1620832940231.png?_i=AA 761w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_445,c_scale\/f_auto,q_auto\/v1712934450\/ideas-and-advice-prod\/blogadmin\/attachment_28606726-e1620832940231\/attachment_28606726-e1620832940231.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_307,c_scale\/f_auto,q_auto\/v1712934450\/ideas-and-advice-prod\/blogadmin\/attachment_28606726-e1620832940231\/attachment_28606726-e1620832940231.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_170,c_scale\/f_auto,q_auto\/v1712934450\/ideas-and-advice-prod\/blogadmin\/attachment_28606726-e1620832940231\/attachment_28606726-e1620832940231.png?_i=AA 248w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-6-14555'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/dsevarika\" rel=\"nofollow\">Sevarika\u2122<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>Here&#8217;s a useful resource on <a href=\"https:\/\/www.vistaprint.com\/hub\/logo-shapes\">how different shapes convey specific brand values and other aspects of your identity<\/a>. As you develop your brand identity, determine which shapes align with your brand\u2019s persona best. Keep in mind that you aren\u2019t locked into just one shape or type of shape\u2014if your brand\u2019s look demands two or more shapes, use those shapes.<\/p>\n\n<figure data-id=\"239512\" id=\"mediaattachment_239512\"  class=\"figure--full\">\n    <img width=\"2000\" height=\"1325\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14593 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1325,c_scale\/f_auto,q_auto\/v1712934388\/ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg?_i=AA\" alt=\"stationery set featuring a triangle logo\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934388\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1325,c_scale\/f_auto,q_auto\/v1712934388\/ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1224,c_scale\/f_auto,q_auto\/v1712934388\/ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1091,c_scale\/f_auto,q_auto\/v1712934388\/ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_959,c_scale\/f_auto,q_auto\/v1712934388\/ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_826,c_scale\/f_auto,q_auto\/v1712934388\/ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_694,c_scale\/f_auto,q_auto\/v1712934388\/ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_561,c_scale\/f_auto,q_auto\/v1712934388\/ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_429,c_scale\/f_auto,q_auto\/v1712934388\/ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_296,c_scale\/f_auto,q_auto\/v1712934388\/ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_164,c_scale\/f_auto,q_auto\/v1712934388\/ideas-and-advice-prod\/blogadmin\/attachment_29767983\/attachment_29767983.jpg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>    <p><em>Stationery design by <a  href=\"https:\/\/99designs.com\/profiles\/prozmajevski\" rel=\"nofollow\" data-track-click data-track-hover >Prozmajevski<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n<h3><a name=\"section6\"><\/a>4. Tagline<\/h3>\n<p>&#8220;Eat fresh.&#8221;<\/p>\n<p>&#8220;Just do it.&#8221;<\/p>\n<p>These are two of the most well-known taglines in the world. Taglines, also known as slogans, are the flagship of brand messaging.<\/p>\n<p>Brand messaging is how you communicate your brand\u2019s unique offer. Sometimes that offer is obvious, like Subway\u2019s \u201cEat Fresh\u201d slogan. Subway chose \u201cEat Fresh\u201d as their slogan to differentiate themselves from other fast food brands by positioning themselves as a healthy alternative. Using green in their branding and running commercials showing customers\u2019 testimonials of losing weight while eating Subway hammered this point home.<\/p>\n<div id='gallery-7' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1500\" height=\"1500\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_126606853\/attachment_126606853.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1500,h_1500,c_fill,g_auto\/f_auto,q_auto\/v1712934438\/ideas-and-advice-prod\/blogadmin\/attachment_126606853\/attachment_126606853.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14557\" alt=\"black and white logo with an image of a pizza slice\" aria-describedby=\"gallery-7-14557\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934438\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1500,h_1500,c_fill,g_auto\/f_auto,q_auto\/v1712934438\/ideas-and-advice-prod\/blogadmin\/attachment_126606853\/attachment_126606853.jpg?_i=AA 1500w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_fill,g_auto\/f_auto,q_auto\/v1712934438\/ideas-and-advice-prod\/blogadmin\/attachment_126606853\/attachment_126606853.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_fill,g_auto\/f_auto,q_auto\/v1712934438\/ideas-and-advice-prod\/blogadmin\/attachment_126606853\/attachment_126606853.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_fill,g_auto\/f_auto,q_auto\/v1712934438\/ideas-and-advice-prod\/blogadmin\/attachment_126606853\/attachment_126606853.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1712934438\/ideas-and-advice-prod\/blogadmin\/attachment_126606853\/attachment_126606853.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1712934438\/ideas-and-advice-prod\/blogadmin\/attachment_126606853\/attachment_126606853.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1712934438\/ideas-and-advice-prod\/blogadmin\/attachment_126606853\/attachment_126606853.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1712934438\/ideas-and-advice-prod\/blogadmin\/attachment_126606853\/attachment_126606853.jpg?_i=AA 248w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-7-14557'>\n\t\t\t\tLogo design by Vulcan via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1392\" height=\"1392\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_126713211-e1622029926392\/attachment_126713211-e1622029926392.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1392,h_1392,c_fill,g_auto\/f_auto,q_auto\/v1712934451\/ideas-and-advice-prod\/blogadmin\/attachment_126713211-e1622029926392\/attachment_126713211-e1622029926392.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14559\" alt=\"red and gray logo with a tagline showing a woman on a barrel chasing a cow\" aria-describedby=\"gallery-7-14559\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934451\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1392,h_1392,c_fill,g_auto\/f_auto,q_auto\/v1712934451\/ideas-and-advice-prod\/blogadmin\/attachment_126713211-e1622029926392\/attachment_126713211-e1622029926392.jpg?_i=AA 1392w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_fill,g_auto\/f_auto,q_auto\/v1712934451\/ideas-and-advice-prod\/blogadmin\/attachment_126713211-e1622029926392\/attachment_126713211-e1622029926392.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_fill,g_auto\/f_auto,q_auto\/v1712934451\/ideas-and-advice-prod\/blogadmin\/attachment_126713211-e1622029926392\/attachment_126713211-e1622029926392.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1712934451\/ideas-and-advice-prod\/blogadmin\/attachment_126713211-e1622029926392\/attachment_126713211-e1622029926392.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1712934451\/ideas-and-advice-prod\/blogadmin\/attachment_126713211-e1622029926392\/attachment_126713211-e1622029926392.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1712934451\/ideas-and-advice-prod\/blogadmin\/attachment_126713211-e1622029926392\/attachment_126713211-e1622029926392.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1712934451\/ideas-and-advice-prod\/blogadmin\/attachment_126713211-e1622029926392\/attachment_126713211-e1622029926392.jpg?_i=AA 248w\" sizes=\"(max-width: 1392px) 100vw, 1392px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-7-14559'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/kisadesign\" rel=\"nofollow\">KisaDesign<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>For other brands, this unique offer is more abstract, like Nike\u2019s urging the customer to \u201cJust Do It.\u201d But despite being somewhat abstract, Nike\u2019s message is clear: don\u2019t hesitate, take action. Get up, exercise, do what you know is right for your body and your mind\u2014no excuses, just do it.<\/p>\n<p><a href=\"https:\/\/www.vistaprint.com\/hub\/designing-logo-with-a-tagline\">Your tagline gives your logo additional information and context<\/a>. It doesn\u2019t just tell people what you do, it tells them what to expect.<\/p>\n<h3><a name=\"section7\"><\/a>5. Tone of voice and vocabulary<\/h3>\n<p>At Starbucks, you can\u2019t get a small coffee.<\/p>\n<p>Well, you can get the smallest of their three standard sizes&#8230; but the name of the size is \u201ctall.\u201d<\/p>\n\n<figure data-id=\"239528\" id=\"mediaattachment_239528\"  class=\"\">\n    <img width=\"728\" height=\"482\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/2-2_14595fa93d\/2-2_14595fa93d.jpg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14595 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_728,h_482,c_scale\/f_auto,q_auto\/v1712934403\/ideas-and-advice-prod\/blogadmin\/2-2_14595fa93d\/2-2_14595fa93d.jpg?_i=AA\" alt=\"Starbucks cup sizes lined up with an arrow showing ascending order\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934403\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_728,h_482,c_scale\/f_auto,q_auto\/v1712934403\/ideas-and-advice-prod\/blogadmin\/2-2_14595fa93d\/2-2_14595fa93d.jpg?_i=AA 728w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_429,c_scale\/f_auto,q_auto\/v1712934403\/ideas-and-advice-prod\/blogadmin\/2-2_14595fa93d\/2-2_14595fa93d.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_296,c_scale\/f_auto,q_auto\/v1712934403\/ideas-and-advice-prod\/blogadmin\/2-2_14595fa93d\/2-2_14595fa93d.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_164,c_scale\/f_auto,q_auto\/v1712934403\/ideas-and-advice-prod\/blogadmin\/2-2_14595fa93d\/2-2_14595fa93d.jpg?_i=AA 248w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/>    <p><em>Via <a  href=\"https:\/\/japaninja.pro\/all-you-need-is-here-japanese-starbucks-perfect-guide\/\" data-track-click data-track-hover >Japaninja.pro<\/a><\/em><\/p>\n<\/figure>\n\n<p>That\u2019s because Starbucks developed their own unique branded vocabulary to differentiate their product offerings from other brands\u2019. Even though they didn\u2019t coin the words they use for the different drink sizes, they were the first to use them in this unique way.<\/p>\n<p>This isn\u2019t the only unconventional naming convention Starbucks is known for. They\u2019re also well-known for misspelling customers\u2019 names on beverage cups\u2014sometimes hilariously inaccurately. And although Starbucks hasn\u2019t officially acknowledged any deliberate choice to spell customers\u2019 names wrong, they have recognized writing names on cups as a fun part of their brand. Individual baristas, however, <a href=\"https:\/\/www.mashed.com\/151765\/we-finally-understand-why-starbucks-always-spells-your-name-wrong\/\">have different takes on the misspellings.<\/a><\/p>\n\n<figure data-id=\"239532\" id=\"mediaattachment_239532\"  class=\"figure--full\">\n    <img width=\"2425\" height=\"746\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14597 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2425,h_746,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA\" alt=\"wordmark logo with a fried egg as the letter O\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934418\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2425,h_746,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA 2425w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_630,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_568,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_506,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_445,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_383,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_322,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_260,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_199,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_137,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_76,c_scale\/f_auto,q_auto\/v1712934418\/ideas-and-advice-prod\/blogadmin\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147\/771b1dd9-4c78-43cc-9736-72c3c70f3df1-e1622030275147.png?_i=AA 248w\" sizes=\"(max-width: 2425px) 100vw, 2425px\" \/>    <p><em>Logo design by <a  href=\"https:\/\/99designs.com\/profiles\/ewmdesigns\" rel=\"nofollow\" data-track-click data-track-hover >EWMDesigns<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n<p>A specific vocabulary is part of a brand\u2019s tone of voice. A brand\u2019s tone of voice is the voice you read in all the copy produced by the brand, like the emails you receive from them, the content on their website and the language they use on social media.<\/p>\n<p>Your tone of voice is one of the most effective ways to shape\u2014and reshape\u2014how the world perceives your brand. Wendy\u2019s is one example of a brand that carved themselves a new persona by developing a consistent, unique social media persona. Before they were on Twitter, they were just a fast food restaurant that sold square burgers, frosties and chili. Now they\u2019re a fast food restaurant that sells square burgers, frosties, chili <em>and<\/em> never passes up an opportunity to be snarky and savage.<\/p>\n\n<figure data-id=\"239536\" id=\"mediaattachment_239536\"  class=\"figure--full\">\n    <img width=\"700\" height=\"408\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/934108930241892352-png__700\/934108930241892352-png__700.jpg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14599 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_700,h_408,c_scale\/f_auto,q_auto\/v1712934394\/ideas-and-advice-prod\/blogadmin\/934108930241892352-png__700\/934108930241892352-png__700.jpg?_i=AA\" alt=\"screenshot of an interaction between Wendys and a fan on Twitter\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934394\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_700,h_408,c_scale\/f_auto,q_auto\/v1712934394\/ideas-and-advice-prod\/blogadmin\/934108930241892352-png__700\/934108930241892352-png__700.jpg?_i=AA 700w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_377,c_scale\/f_auto,q_auto\/v1712934394\/ideas-and-advice-prod\/blogadmin\/934108930241892352-png__700\/934108930241892352-png__700.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_261,c_scale\/f_auto,q_auto\/v1712934394\/ideas-and-advice-prod\/blogadmin\/934108930241892352-png__700\/934108930241892352-png__700.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_144,c_scale\/f_auto,q_auto\/v1712934394\/ideas-and-advice-prod\/blogadmin\/934108930241892352-png__700\/934108930241892352-png__700.jpg?_i=AA 248w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>    <p><em>Via <a  href=\"https:\/\/www.boredpanda.com\/funny-wendy-tweets-jokes\/?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=organic\" data-track-click data-track-hover >Bored Panda<\/a><\/em><\/p>\n<\/figure>\n\n<h3><a name=\"section8\"><\/a>6. Fonts<\/h3>\n<p>The fonts a brand uses are another key element of branding. Wherever a brand uses text, like in their logo, on their website and as part of an email template, the font used for that text isn\u2019t random\u2014it\u2019s <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-choose-a-logo-font\">carefully selected to communicate the brand\u2019s personality and values<\/a>.<\/p>\n\n<figure data-id=\"239540\" id=\"mediaattachment_239540\"  class=\"figure--full\">\n    <img width=\"1134\" height=\"1130\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_100001405\/attachment_100001405.png\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14601 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1134,h_1130,c_scale\/f_auto,q_auto\/v1712934385\/ideas-and-advice-prod\/blogadmin\/attachment_100001405\/attachment_100001405.png?_i=AA\" alt=\"tall, thin white text against a green and orange background\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934385\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1134,h_1130,c_scale\/f_auto,q_auto\/v1712934385\/ideas-and-advice-prod\/blogadmin\/attachment_100001405\/attachment_100001405.png?_i=AA 1134w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1044,c_scale\/f_auto,q_auto\/v1712934385\/ideas-and-advice-prod\/blogadmin\/attachment_100001405\/attachment_100001405.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_845,c_scale\/f_auto,q_auto\/v1712934385\/ideas-and-advice-prod\/blogadmin\/attachment_100001405\/attachment_100001405.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_645,c_scale\/f_auto,q_auto\/v1712934385\/ideas-and-advice-prod\/blogadmin\/attachment_100001405\/attachment_100001405.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_446,c_scale\/f_auto,q_auto\/v1712934385\/ideas-and-advice-prod\/blogadmin\/attachment_100001405\/attachment_100001405.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_247,c_scale\/f_auto,q_auto\/v1712934385\/ideas-and-advice-prod\/blogadmin\/attachment_100001405\/attachment_100001405.png?_i=AA 248w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/>    <p><em>Illustration design by <a  href=\"https:\/\/99designs.com\/profiles\/gimmeromy\" rel=\"nofollow\" data-track-click data-track-hover >gimmeromy<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n<p>Much like specific colors correlate to different emotions and traits, so do fonts\u2019 components. Take a look at the fonts in these logos and focus on what they communicate about their brands:<\/p>\n<div id='gallery-8' class='gallery galleryid-10154 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"549\" height=\"366\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_117936709-e1620834715790\/attachment_117936709-e1620834715790.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_549,h_366,c_scale\/f_auto,q_auto\/v1712934423\/ideas-and-advice-prod\/blogadmin\/attachment_117936709-e1620834715790\/attachment_117936709-e1620834715790.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14561\" alt=\"lowercase serif font logo\" aria-describedby=\"gallery-8-14561\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934423\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_549,h_366,c_scale\/f_auto,q_auto\/v1712934423\/ideas-and-advice-prod\/blogadmin\/attachment_117936709-e1620834715790\/attachment_117936709-e1620834715790.jpg?_i=AA 549w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1712934423\/ideas-and-advice-prod\/blogadmin\/attachment_117936709-e1620834715790\/attachment_117936709-e1620834715790.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1712934423\/ideas-and-advice-prod\/blogadmin\/attachment_117936709-e1620834715790\/attachment_117936709-e1620834715790.jpg?_i=AA 248w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-8-14561'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/ananana14\" rel=\"nofollow\">ananana14<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1260\" height=\"840\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_100687084-e1620834755592\/attachment_100687084-e1620834755592.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1260,h_840,c_scale\/f_auto,q_auto\/v1712934424\/ideas-and-advice-prod\/blogadmin\/attachment_100687084-e1620834755592\/attachment_100687084-e1620834755592.png?_i=AA\" class=\"attachment-full size-full wp-image-14563\" alt=\"thick purple text against white background with lines pattern\" aria-describedby=\"gallery-8-14563\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934424\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1260,h_840,c_scale\/f_auto,q_auto\/v1712934424\/ideas-and-advice-prod\/blogadmin\/attachment_100687084-e1620834755592\/attachment_100687084-e1620834755592.png?_i=AA 1260w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_832,c_scale\/f_auto,q_auto\/v1712934424\/ideas-and-advice-prod\/blogadmin\/attachment_100687084-e1620834755592\/attachment_100687084-e1620834755592.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_698,c_scale\/f_auto,q_auto\/v1712934424\/ideas-and-advice-prod\/blogadmin\/attachment_100687084-e1620834755592\/attachment_100687084-e1620834755592.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1712934424\/ideas-and-advice-prod\/blogadmin\/attachment_100687084-e1620834755592\/attachment_100687084-e1620834755592.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1712934424\/ideas-and-advice-prod\/blogadmin\/attachment_100687084-e1620834755592\/attachment_100687084-e1620834755592.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1712934424\/ideas-and-advice-prod\/blogadmin\/attachment_100687084-e1620834755592\/attachment_100687084-e1620834755592.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1712934424\/ideas-and-advice-prod\/blogadmin\/attachment_100687084-e1620834755592\/attachment_100687084-e1620834755592.png?_i=AA 248w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-8-14563'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/greatgreat\" rel=\"nofollow\">GREAT.<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1207\" height=\"803\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_56790147-e1620834786871\/attachment_56790147-e1620834786871.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1207,h_803,c_scale\/f_auto,q_auto\/v1712934453\/ideas-and-advice-prod\/blogadmin\/attachment_56790147-e1620834786871\/attachment_56790147-e1620834786871.png?_i=AA\" class=\"attachment-full size-full wp-image-14565\" alt=\"white graffiti-style text against black background\" aria-describedby=\"gallery-8-14565\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934453\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1207,h_803,c_scale\/f_auto,q_auto\/v1712934453\/ideas-and-advice-prod\/blogadmin\/attachment_56790147-e1620834786871\/attachment_56790147-e1620834786871.png?_i=AA 1207w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_697,c_scale\/f_auto,q_auto\/v1712934453\/ideas-and-advice-prod\/blogadmin\/attachment_56790147-e1620834786871\/attachment_56790147-e1620834786871.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_564,c_scale\/f_auto,q_auto\/v1712934453\/ideas-and-advice-prod\/blogadmin\/attachment_56790147-e1620834786871\/attachment_56790147-e1620834786871.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_431,c_scale\/f_auto,q_auto\/v1712934453\/ideas-and-advice-prod\/blogadmin\/attachment_56790147-e1620834786871\/attachment_56790147-e1620834786871.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1712934453\/ideas-and-advice-prod\/blogadmin\/attachment_56790147-e1620834786871\/attachment_56790147-e1620834786871.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_164,c_scale\/f_auto,q_auto\/v1712934453\/ideas-and-advice-prod\/blogadmin\/attachment_56790147-e1620834786871\/attachment_56790147-e1620834786871.png?_i=AA 248w\" sizes=\"(max-width: 1207px) 100vw, 1207px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-8-14565'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/agustianes\" rel=\"nofollow\">HeyEksa!<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>See how effective a font is at communicating a brand\u2019s personality? For an even more blunt look at the power of font:<\/p>\n\n<figure data-id=\"239556\" id=\"mediaattachment_239556\"  class=\"figure--full\">\n    <img width=\"700\" height=\"465\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/38jjcgaqu1g11\/38jjcgaqu1g11.jpg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14603 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_700,h_465,c_scale\/f_auto,q_auto\/v1712934420\/ideas-and-advice-prod\/blogadmin\/38jjcgaqu1g11\/38jjcgaqu1g11.jpg?_i=AA\" alt=\"gray image with two notes, each with red text\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934420\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_700,h_465,c_scale\/f_auto,q_auto\/v1712934420\/ideas-and-advice-prod\/blogadmin\/38jjcgaqu1g11\/38jjcgaqu1g11.jpg?_i=AA 700w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_430,c_scale\/f_auto,q_auto\/v1712934420\/ideas-and-advice-prod\/blogadmin\/38jjcgaqu1g11\/38jjcgaqu1g11.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_297,c_scale\/f_auto,q_auto\/v1712934420\/ideas-and-advice-prod\/blogadmin\/38jjcgaqu1g11\/38jjcgaqu1g11.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_164,c_scale\/f_auto,q_auto\/v1712934420\/ideas-and-advice-prod\/blogadmin\/38jjcgaqu1g11\/38jjcgaqu1g11.jpg?_i=AA 248w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>    <p><em>Via <a  href=\"https:\/\/www.reddit.com\/r\/funny\/comments\/977s8h\/font_matters\/\" data-track-click data-track-hover >Reddit<\/a><\/em><\/p>\n<\/figure>\n\n<h3><a name=\"section9\"><\/a>7. Imagery<\/h3>\n<p>Imagery includes all the kinds of images you use in your branding, marketing and advertising. This isn\u2019t your logo or the specific pieces of content you publish; it\u2019s the choice of photos and stock images you use, the style of the graphics on your website and other brand assets and your overall brand aesthetic.<\/p>\n<p>Think of gradient and patterned backgrounds, packaging or banners\u2014you don\u2019t need concrete imagery to communicate a brand clearly; you can easily do so with abstract imagery through your shape and color choices.<\/p>\n<p>\n<figure data-id=\"240231\" id=\"mediaattachment_240231\"  class=\"figure--full\">\n    <img width=\"2000\" height=\"621\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14605 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_621,c_scale\/f_auto,q_auto\/v1712934365\/ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg?_i=AA\" alt=\"Colorful patterned soap packaging design\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934365\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_621,c_scale\/f_auto,q_auto\/v1712934365\/ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_573,c_scale\/f_auto,q_auto\/v1712934365\/ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_511,c_scale\/f_auto,q_auto\/v1712934365\/ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_449,c_scale\/f_auto,q_auto\/v1712934365\/ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_387,c_scale\/f_auto,q_auto\/v1712934365\/ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_325,c_scale\/f_auto,q_auto\/v1712934365\/ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_263,c_scale\/f_auto,q_auto\/v1712934365\/ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_201,c_scale\/f_auto,q_auto\/v1712934365\/ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_139,c_scale\/f_auto,q_auto\/v1712934365\/ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_77,c_scale\/f_auto,q_auto\/v1712934365\/ideas-and-advice-prod\/blogadmin\/attachment_54007357\/attachment_54007357.jpeg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>    <p><em>Colorful patterned packaging design by <a  href=\"https:\/\/99designs.com\/profiles\/1186615\" rel=\"nofollow\" data-track-click data-track-hover >Mila Katagarova<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n<br \/>\n\n<figure data-id=\"239564\" id=\"mediaattachment_239564\"  class=\"figure--full\">\n    <img width=\"1674\" height=\"675\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_126412875-e1622030843220\/attachment_126412875-e1622030843220.png\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14607 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1674,h_675,c_scale\/f_auto,q_auto\/v1712934367\/ideas-and-advice-prod\/blogadmin\/attachment_126412875-e1622030843220\/attachment_126412875-e1622030843220.png?_i=AA\" alt=\"brown-tinted photo of people laughing over coffee next to a large slice of cake\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934367\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1674,h_675,c_scale\/f_auto,q_auto\/v1712934367\/ideas-and-advice-prod\/blogadmin\/attachment_126412875-e1622030843220\/attachment_126412875-e1622030843220.png?_i=AA 1674w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_664,c_scale\/f_auto,q_auto\/v1712934367\/ideas-and-advice-prod\/blogadmin\/attachment_126412875-e1622030843220\/attachment_126412875-e1622030843220.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_583,c_scale\/f_auto,q_auto\/v1712934367\/ideas-and-advice-prod\/blogadmin\/attachment_126412875-e1622030843220\/attachment_126412875-e1622030843220.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_503,c_scale\/f_auto,q_auto\/v1712934367\/ideas-and-advice-prod\/blogadmin\/attachment_126412875-e1622030843220\/attachment_126412875-e1622030843220.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_422,c_scale\/f_auto,q_auto\/v1712934367\/ideas-and-advice-prod\/blogadmin\/attachment_126412875-e1622030843220\/attachment_126412875-e1622030843220.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_341,c_scale\/f_auto,q_auto\/v1712934367\/ideas-and-advice-prod\/blogadmin\/attachment_126412875-e1622030843220\/attachment_126412875-e1622030843220.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_261,c_scale\/f_auto,q_auto\/v1712934367\/ideas-and-advice-prod\/blogadmin\/attachment_126412875-e1622030843220\/attachment_126412875-e1622030843220.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_180,c_scale\/f_auto,q_auto\/v1712934367\/ideas-and-advice-prod\/blogadmin\/attachment_126412875-e1622030843220\/attachment_126412875-e1622030843220.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_100,c_scale\/f_auto,q_auto\/v1712934367\/ideas-and-advice-prod\/blogadmin\/attachment_126412875-e1622030843220\/attachment_126412875-e1622030843220.png?_i=AA 248w\" sizes=\"(max-width: 1674px) 100vw, 1674px\" \/>    <p><em>Facebook cover design by <a  href=\"https:\/\/99designs.com\/profiles\/ydesigns99\" rel=\"nofollow\" data-track-click data-track-hover >Y_Designs<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n<\/p>\n<div id='gallery-9' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"736\" height=\"416\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_127045162-scaled-e1622031515954\/attachment_127045162-scaled-e1622031515954.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_736,h_416,c_scale\/f_auto,q_auto\/v1712934428\/ideas-and-advice-prod\/blogadmin\/attachment_127045162-scaled-e1622031515954\/attachment_127045162-scaled-e1622031515954.jpeg?_i=AA\" class=\"attachment-full size-full wp-image-14567\" alt=\"\" aria-describedby=\"gallery-9-14567\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934428\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_736,h_416,c_scale\/f_auto,q_auto\/v1712934428\/ideas-and-advice-prod\/blogadmin\/attachment_127045162-scaled-e1622031515954\/attachment_127045162-scaled-e1622031515954.jpeg?_i=AA 736w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_366,c_scale\/f_auto,q_auto\/v1712934428\/ideas-and-advice-prod\/blogadmin\/attachment_127045162-scaled-e1622031515954\/attachment_127045162-scaled-e1622031515954.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_253,c_scale\/f_auto,q_auto\/v1712934428\/ideas-and-advice-prod\/blogadmin\/attachment_127045162-scaled-e1622031515954\/attachment_127045162-scaled-e1622031515954.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_140,c_scale\/f_auto,q_auto\/v1712934428\/ideas-and-advice-prod\/blogadmin\/attachment_127045162-scaled-e1622031515954\/attachment_127045162-scaled-e1622031515954.jpeg?_i=AA 248w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-9-14567'>\n\t\t\t\tWeb page design by <a href=\"https:\/\/99designs.com\/profiles\/realysys\" rel=\"nofollow\">Realysys<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1600\" height=\"900\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/its-sugar-4985-e1620853657507\/its-sugar-4985-e1620853657507.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_900,c_scale\/f_auto,q_auto\/v1712934392\/ideas-and-advice-prod\/blogadmin\/its-sugar-4985-e1620853657507\/its-sugar-4985-e1620853657507.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14569\" alt=\"colorful candy store exterior\" aria-describedby=\"gallery-9-14569\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934392\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_900,c_scale\/f_auto,q_auto\/v1712934392\/ideas-and-advice-prod\/blogadmin\/its-sugar-4985-e1620853657507\/its-sugar-4985-e1620853657507.jpg?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_814,c_scale\/f_auto,q_auto\/v1712934392\/ideas-and-advice-prod\/blogadmin\/its-sugar-4985-e1620853657507\/its-sugar-4985-e1620853657507.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_702,c_scale\/f_auto,q_auto\/v1712934392\/ideas-and-advice-prod\/blogadmin\/its-sugar-4985-e1620853657507\/its-sugar-4985-e1620853657507.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_589,c_scale\/f_auto,q_auto\/v1712934392\/ideas-and-advice-prod\/blogadmin\/its-sugar-4985-e1620853657507\/its-sugar-4985-e1620853657507.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_477,c_scale\/f_auto,q_auto\/v1712934392\/ideas-and-advice-prod\/blogadmin\/its-sugar-4985-e1620853657507\/its-sugar-4985-e1620853657507.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_364,c_scale\/f_auto,q_auto\/v1712934392\/ideas-and-advice-prod\/blogadmin\/its-sugar-4985-e1620853657507\/its-sugar-4985-e1620853657507.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_252,c_scale\/f_auto,q_auto\/v1712934392\/ideas-and-advice-prod\/blogadmin\/its-sugar-4985-e1620853657507\/its-sugar-4985-e1620853657507.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1712934392\/ideas-and-advice-prod\/blogadmin\/its-sugar-4985-e1620853657507\/its-sugar-4985-e1620853657507.jpg?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-9-14569'>\n\t\t\t\tVia MCoy Group\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>Brand imagery works closely with other elements of branding, like color and shape.<\/p>\n<p>But it doesn\u2019t stop with illustrations and graphics. Brand imagery also refers to how a brand, and this extends to when an individual creates a <a href=\"https:\/\/www.vistaprint.com\/hub\/personal-branding\">personal brand<\/a>, presents themselves visually. You see this a lot with celebrities who drastically alter their images, like <a href=\"https:\/\/www.teenvogue.com\/story\/selena-gomez-made-a-short-horror-movie-with-petra-collins-called-a-love-story\">Selena Gomez\u2019s evolution from Disney Channel star to a fashion-forward artist who dabbles in creating independent horror films<\/a>.<\/p>\n\n<figure data-id=\"239576\" id=\"mediaattachment_239576\"  class=\"figure--full\">\n    <img width=\"1200\" height=\"675\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/selena-gomez-fashion\/selena-gomez-fashion.jpg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14609 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_675,c_scale\/f_auto,q_auto\/v1712934369\/ideas-and-advice-prod\/blogadmin\/selena-gomez-fashion\/selena-gomez-fashion.jpg?_i=AA\" alt=\"two images of Selena Gomez side by side, one in pink and one in black\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934369\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_675,c_scale\/f_auto,q_auto\/v1712934369\/ideas-and-advice-prod\/blogadmin\/selena-gomez-fashion\/selena-gomez-fashion.jpg?_i=AA 1200w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_589,c_scale\/f_auto,q_auto\/v1712934369\/ideas-and-advice-prod\/blogadmin\/selena-gomez-fashion\/selena-gomez-fashion.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_477,c_scale\/f_auto,q_auto\/v1712934369\/ideas-and-advice-prod\/blogadmin\/selena-gomez-fashion\/selena-gomez-fashion.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_364,c_scale\/f_auto,q_auto\/v1712934369\/ideas-and-advice-prod\/blogadmin\/selena-gomez-fashion\/selena-gomez-fashion.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_252,c_scale\/f_auto,q_auto\/v1712934369\/ideas-and-advice-prod\/blogadmin\/selena-gomez-fashion\/selena-gomez-fashion.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1712934369\/ideas-and-advice-prod\/blogadmin\/selena-gomez-fashion\/selena-gomez-fashion.jpg?_i=AA 248w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>    <p><em>via <a  href=\"https:\/\/www.cosmo.ph\/style\/trend-alert\/selena-gomez-style-evolution-a1673-20170617\" data-track-click data-track-hover >Cosmopolitan<\/a><\/em><\/p>\n<\/figure>\n\n<h3><a name=\"section10\"><\/a>8. Positioning<\/h3>\n<p>Positioning is the niche in the market that a brand fills. When you determine your brand\u2019s persona, you determine not just what it offers buyers, but how it fits among other brands in its space. Are you priced higher, about the same or lower than your competitors? What makes your offer more attractive than competing offers?<\/p>\n<p>A brand\u2019s positioning has a direct impact on its branding. For example, a low-priced brand that aims to communicate that they\u2019re the most economic choice might choose bright, value-communicating colors like yellow and orange and craft a brand voice that\u2019s simple, friendly and optimistic.<\/p>\n<div id='gallery-10' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"600\" height=\"424\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/fa8c518826693.560e4508e4c0e-e1622031930744\/fa8c518826693.560e4508e4c0e-e1622031930744.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_424,c_scale\/f_auto,q_auto\/v1712934396\/ideas-and-advice-prod\/blogadmin\/fa8c518826693.560e4508e4c0e-e1622031930744\/fa8c518826693.560e4508e4c0e-e1622031930744.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14571\" alt=\"\" aria-describedby=\"gallery-10-14571\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934396\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_424,c_scale\/f_auto,q_auto\/v1712934396\/ideas-and-advice-prod\/blogadmin\/fa8c518826693.560e4508e4c0e-e1622031930744\/fa8c518826693.560e4508e4c0e-e1622031930744.jpg?_i=AA 600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_316,c_scale\/f_auto,q_auto\/v1712934396\/ideas-and-advice-prod\/blogadmin\/fa8c518826693.560e4508e4c0e-e1622031930744\/fa8c518826693.560e4508e4c0e-e1622031930744.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_175,c_scale\/f_auto,q_auto\/v1712934396\/ideas-and-advice-prod\/blogadmin\/fa8c518826693.560e4508e4c0e-e1622031930744\/fa8c518826693.560e4508e4c0e-e1622031930744.jpg?_i=AA 248w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-10-14571'>\n\t\t\t\tNissan positioning\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1600\" height=\"1131\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1131,c_scale\/f_auto,q_auto\/v1712934405\/ideas-and-advice-prod\/blogadmin\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14573\" alt=\"\" aria-describedby=\"gallery-10-14573\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934405\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1131,c_scale\/f_auto,q_auto\/v1712934405\/ideas-and-advice-prod\/blogadmin\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h.jpg?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1023,c_scale\/f_auto,q_auto\/v1712934405\/ideas-and-advice-prod\/blogadmin\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_882,c_scale\/f_auto,q_auto\/v1712934405\/ideas-and-advice-prod\/blogadmin\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_740,c_scale\/f_auto,q_auto\/v1712934405\/ideas-and-advice-prod\/blogadmin\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_599,c_scale\/f_auto,q_auto\/v1712934405\/ideas-and-advice-prod\/blogadmin\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_458,c_scale\/f_auto,q_auto\/v1712934405\/ideas-and-advice-prod\/blogadmin\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_316,c_scale\/f_auto,q_auto\/v1712934405\/ideas-and-advice-prod\/blogadmin\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_175,c_scale\/f_auto,q_auto\/v1712934405\/ideas-and-advice-prod\/blogadmin\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h\/bmw-designed-for-driving-pleasure-advertising-campaign_100419531_h.jpg?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-10-14573'>\n\t\t\t\tBMW positioning\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>In contrast, a higher-priced brand might employ darker hues and a mysterious brand voice in order to position themselves as the more exclusive option.<\/p>\n<p>Brand positioning isn\u2019t just carving out a space in the market, though. It also involves interaction with other brands, both within the same industry and brands from other industries. This is where positioning overlaps with brand imagery: the brands you partner with (and that includes influencers) shape how the world perceives you.<\/p>\n<div id='gallery-11' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"1239\" height=\"2039\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1239,h_2039,c_scale\/f_auto,q_auto\/v1712934382\/ideas-and-advice-prod\/blogadmin\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14575\" alt=\"front and back of a wine bottle with a black and gold label\" aria-describedby=\"gallery-11-14575\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934382\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1239,h_2039,c_scale\/f_auto,q_auto\/v1712934382\/ideas-and-advice-prod\/blogadmin\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132.jpg?_i=AA 1239w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1724,c_scale\/f_auto,q_auto\/v1712934382\/ideas-and-advice-prod\/blogadmin\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_1395,c_scale\/f_auto,q_auto\/v1712934382\/ideas-and-advice-prod\/blogadmin\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_1066,c_scale\/f_auto,q_auto\/v1712934382\/ideas-and-advice-prod\/blogadmin\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_737,c_scale\/f_auto,q_auto\/v1712934382\/ideas-and-advice-prod\/blogadmin\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_408,c_scale\/f_auto,q_auto\/v1712934382\/ideas-and-advice-prod\/blogadmin\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132\/56c317a2-1459-4bbf-8392-1ad481e0c589-e1622032179132.jpg?_i=AA 248w\" sizes=\"(max-width: 1239px) 100vw, 1239px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-11-14575'>\n\t\t\t\tWine label design by <a href=\"https:\/\/99designs.com\/profiles\/etolosa\" rel=\"nofollow\">Estaban Tolosa<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"448\" height=\"736\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Screenshot-435-e1620859695278\/Screenshot-435-e1620859695278.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_736,c_scale\/f_auto,q_auto\/v1712934409\/ideas-and-advice-prod\/blogadmin\/Screenshot-435-e1620859695278\/Screenshot-435-e1620859695278.png?_i=AA\" class=\"attachment-full size-full wp-image-14577\" alt=\"Instagram post showing Khloe Kardashian with a hair product\" aria-describedby=\"gallery-11-14577\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934409\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_736,c_scale\/f_auto,q_auto\/v1712934409\/ideas-and-advice-prod\/blogadmin\/Screenshot-435-e1620859695278\/Screenshot-435-e1620859695278.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_736,c_scale\/f_auto,q_auto\/v1712934409\/ideas-and-advice-prod\/blogadmin\/Screenshot-435-e1620859695278\/Screenshot-435-e1620859695278.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_407,c_scale\/f_auto,q_auto\/v1712934409\/ideas-and-advice-prod\/blogadmin\/Screenshot-435-e1620859695278\/Screenshot-435-e1620859695278.png?_i=AA 248w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-11-14577'>\n\t\t\t\tVia <a href=\"https:\/\/www.searchenginejournal.com\/influencer-marketing-fundamentals\/243207\/\">Search Engine Journal<\/a>\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2><a name=\"section11\"><\/a>Less common branding elements<\/h2>\n<p>Your strategy for using branding elements can go way beyond the common elements discussed above. For lots of brands, these elements extend to sensory input and specific experiences. Often, these kinds of branding are associated with specific industries\u2014while a fast food restaurant would have a branded taste, a record label wouldn\u2019t.<\/p>\n<p>As you determine which <a href=\"https:\/\/www.vistaprint.com\/hub\/types-of-branding\">types of branding<\/a> are most strategic for you, explore which of these less common elements of branding can enable you to deliver an unforgettable experience.<\/p>\n\n<figure data-id=\"239600\" id=\"mediaattachment_239600\"  class=\"figure--full\">\n    <img width=\"633\" height=\"787\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Screenshot-436-e1620862157879\/Screenshot-436-e1620862157879.png\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14611 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_633,h_787,c_scale\/f_auto,q_auto\/v1712934371\/ideas-and-advice-prod\/blogadmin\/Screenshot-436-e1620862157879\/Screenshot-436-e1620862157879.png?_i=AA\" alt=\"packet of Taco Bell seasoning mix\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934371\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_633,h_787,c_scale\/f_auto,q_auto\/v1712934371\/ideas-and-advice-prod\/blogadmin\/Screenshot-436-e1620862157879\/Screenshot-436-e1620862157879.png?_i=AA 633w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_556,c_scale\/f_auto,q_auto\/v1712934371\/ideas-and-advice-prod\/blogadmin\/Screenshot-436-e1620862157879\/Screenshot-436-e1620862157879.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_308,c_scale\/f_auto,q_auto\/v1712934371\/ideas-and-advice-prod\/blogadmin\/Screenshot-436-e1620862157879\/Screenshot-436-e1620862157879.png?_i=AA 248w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>    <p><em>Via TacoBell<\/em><\/p>\n<\/figure>\n\n<h3>Taste<\/h3>\n<p>When people go to Taco Bell, they don\u2019t go because they want authentic Mexican food. They go because they want Taco Bell. Taco Bell\u2019s products have a unique flavor you won\u2019t find in any mom and pop taqueria, and that unique flavor is a key part of Taco Bell\u2019s branding.<\/p>\n<p>A consistent brand taste builds buyer loyalty. Sometimes, you\u2019re hungry and you don\u2019t want to gamble on food from a place you\u2019ve never heard of, so you go to your old standby. Branded taste isn\u2019t just for food, either. When your product has a flavor, whether it\u2019s gum or beverages or tobacco or toothpaste, that flavor is inextricably linked to your brand. Leverage that recognition in your branding.<\/p>\n<div id='gallery-12' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"700\" height=\"525\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/58d97c0b58932a1d008b457d\/58d97c0b58932a1d008b457d.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_700,h_525,c_scale\/f_auto,q_auto\/v1712934411\/ideas-and-advice-prod\/blogadmin\/58d97c0b58932a1d008b457d\/58d97c0b58932a1d008b457d.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14579\" alt=\"three bottles of McDonald\u2019s sauce side by side\" aria-describedby=\"gallery-12-14579\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934411\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_700,h_525,c_scale\/f_auto,q_auto\/v1712934411\/ideas-and-advice-prod\/blogadmin\/58d97c0b58932a1d008b457d\/58d97c0b58932a1d008b457d.jpg?_i=AA 700w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1712934411\/ideas-and-advice-prod\/blogadmin\/58d97c0b58932a1d008b457d\/58d97c0b58932a1d008b457d.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1712934411\/ideas-and-advice-prod\/blogadmin\/58d97c0b58932a1d008b457d\/58d97c0b58932a1d008b457d.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1712934411\/ideas-and-advice-prod\/blogadmin\/58d97c0b58932a1d008b457d\/58d97c0b58932a1d008b457d.jpg?_i=AA 248w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-12-14579'>\n\t\t\t\tVia <a href=\"https:\/\/www.insider.com\/mcdonalds-bottled-sauces-2017-3\">Insider<\/a>\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1181\" height=\"885\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_72150476-e1620862383868\/attachment_72150476-e1620862383868.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1181,h_885,c_scale\/f_auto,q_auto\/v1712934398\/ideas-and-advice-prod\/blogadmin\/attachment_72150476-e1620862383868\/attachment_72150476-e1620862383868.png?_i=AA\" class=\"attachment-full size-full wp-image-14581\" alt=\"bottle of e-liquid showing a cake against a striped background\" aria-describedby=\"gallery-12-14581\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934398\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1181,h_885,c_scale\/f_auto,q_auto\/v1712934398\/ideas-and-advice-prod\/blogadmin\/attachment_72150476-e1620862383868\/attachment_72150476-e1620862383868.png?_i=AA 1181w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_785,c_scale\/f_auto,q_auto\/v1712934398\/ideas-and-advice-prod\/blogadmin\/attachment_72150476-e1620862383868\/attachment_72150476-e1620862383868.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_635,c_scale\/f_auto,q_auto\/v1712934398\/ideas-and-advice-prod\/blogadmin\/attachment_72150476-e1620862383868\/attachment_72150476-e1620862383868.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_485,c_scale\/f_auto,q_auto\/v1712934398\/ideas-and-advice-prod\/blogadmin\/attachment_72150476-e1620862383868\/attachment_72150476-e1620862383868.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_335,c_scale\/f_auto,q_auto\/v1712934398\/ideas-and-advice-prod\/blogadmin\/attachment_72150476-e1620862383868\/attachment_72150476-e1620862383868.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_185,c_scale\/f_auto,q_auto\/v1712934398\/ideas-and-advice-prod\/blogadmin\/attachment_72150476-e1620862383868\/attachment_72150476-e1620862383868.png?_i=AA 248w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-12-14581'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/942914\" rel=\"nofollow\">TN Designs<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h3>Smell<\/h3>\n<p>If you\u2019ve ever been inside a Hollister store, you\u2019re familiar with the Hollister smell. Sister store Abercrombie and Fitch similarly has a signature in-store scent.<\/p>\n<p>That\u2019s on purpose. To create this unique ambience, <a href=\"https:\/\/www.businessinsider.com\/abercrombie-employees-spritz-cologne-2013-5\">employees spritz the brands\u2019 colognes throughout these stores as part of their job duties<\/a>.<\/p>\n\n<figure data-id=\"239612\" id=\"mediaattachment_239612\"  class=\"figure--full\">\n    <img width=\"700\" height=\"525\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/5c531e8e2bdd7f1e5e591b9f\/5c531e8e2bdd7f1e5e591b9f.jpg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14613 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_700,h_525,c_scale\/f_auto,q_auto\/v1712934375\/ideas-and-advice-prod\/blogadmin\/5c531e8e2bdd7f1e5e591b9f\/5c531e8e2bdd7f1e5e591b9f.jpg?_i=AA\" alt=\"ad showing Abercrombie Fierce bottle\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934375\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_700,h_525,c_scale\/f_auto,q_auto\/v1712934375\/ideas-and-advice-prod\/blogadmin\/5c531e8e2bdd7f1e5e591b9f\/5c531e8e2bdd7f1e5e591b9f.jpg?_i=AA 700w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1712934375\/ideas-and-advice-prod\/blogadmin\/5c531e8e2bdd7f1e5e591b9f\/5c531e8e2bdd7f1e5e591b9f.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1712934375\/ideas-and-advice-prod\/blogadmin\/5c531e8e2bdd7f1e5e591b9f\/5c531e8e2bdd7f1e5e591b9f.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1712934375\/ideas-and-advice-prod\/blogadmin\/5c531e8e2bdd7f1e5e591b9f\/5c531e8e2bdd7f1e5e591b9f.jpg?_i=AA 248w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>    <p><em>Via <a  href=\"https:\/\/www.businessinsider.com\/abercrombie-relaunches-fierce-cologne-new-ad-2019-1\" data-track-click data-track-hover >Insider<\/a><\/em><\/p>\n<\/figure>\n\n<p>Brands that smell good <em>know<\/em> they smell good, and some have leveraged their amazing smells by offering buyers the opportunity to take those smells home with them. <a href=\"https:\/\/www.auntieannes.com\/newsroom\/house-of-a\">In 2018, Auntie Anne\u2019s distilled their delicious pretzel scent into a line of essential oils<\/a> and Disney World\u2019s signature resort aromas are so memorable that third party companies create and sell <a href=\"https:\/\/magiccandlecompany.com\/\">candles that replicate these scents<\/a>.<\/p>\n<div id='gallery-13' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1998\" height=\"1480\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1998,h_1480,c_scale\/f_auto,q_auto\/v1712934412\/ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14583\" alt=\"candle with a colorful label\" aria-describedby=\"gallery-13-14583\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934412\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1998,h_1480,c_scale\/f_auto,q_auto\/v1712934412\/ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg?_i=AA 1998w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1368,c_scale\/f_auto,q_auto\/v1712934412\/ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1220,c_scale\/f_auto,q_auto\/v1712934412\/ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1072,c_scale\/f_auto,q_auto\/v1712934412\/ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_924,c_scale\/f_auto,q_auto\/v1712934412\/ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_776,c_scale\/f_auto,q_auto\/v1712934412\/ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_628,c_scale\/f_auto,q_auto\/v1712934412\/ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_479,c_scale\/f_auto,q_auto\/v1712934412\/ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_331,c_scale\/f_auto,q_auto\/v1712934412\/ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_183,c_scale\/f_auto,q_auto\/v1712934412\/ideas-and-advice-prod\/blogadmin\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958\/29abad1d-e732-4eee-b0f9-41b21569ed91-e1620863355958.jpg?_i=AA 248w\" sizes=\"(max-width: 1998px) 100vw, 1998px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-13-14583'>\n\t\t\t\tProduct label design by <a href=\"https:\/\/99designs.com\/profiles\/2802192\" rel=\"nofollow\">_Ossobuko_<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"582\" height=\"431\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/House_of_A\/House_of_A.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_582,h_431,c_scale\/f_auto,q_auto\/v1712934391\/ideas-and-advice-prod\/blogadmin\/House_of_A\/House_of_A.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14585\" alt=\"Auntie Anne\u2019s essential oils\" aria-describedby=\"gallery-13-14585\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934391\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_582,h_431,c_scale\/f_auto,q_auto\/v1712934391\/ideas-and-advice-prod\/blogadmin\/House_of_A\/House_of_A.jpg?_i=AA 582w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_331,c_scale\/f_auto,q_auto\/v1712934391\/ideas-and-advice-prod\/blogadmin\/House_of_A\/House_of_A.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_183,c_scale\/f_auto,q_auto\/v1712934391\/ideas-and-advice-prod\/blogadmin\/House_of_A\/House_of_A.jpg?_i=AA 248w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-13-14585'>\n\t\t\t\tVia <a href=\"https:\/\/www.prnewswire.com\/news-releases\/auntie-annes-heavenly-scent-now-available-sans-pretzel-300621963.html\">Cision<\/a>\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h3>Interactions<\/h3>\n<p>Even interactions can be branded. One well-known example is Chick fil A\u2019s employees responding to customers\u2019 thanks with \u201cmy pleasure.\u201d<\/p>\n\n<figure data-id=\"239624\" id=\"mediaattachment_239624\"  class=\"figure--full\">\n    <img width=\"1599\" height=\"1066\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/4673_1600\/4673_1600.jpg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14615 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1599,h_1066,c_scale\/f_auto,q_auto\/v1712934373\/ideas-and-advice-prod\/blogadmin\/4673_1600\/4673_1600.jpg?_i=AA\" alt=\"photo of a woman standing beside a Chick Fil A sign\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934373\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1599,h_1066,c_scale\/f_auto,q_auto\/v1712934373\/ideas-and-advice-prod\/blogadmin\/4673_1600\/4673_1600.jpg?_i=AA 1599w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_965,c_scale\/f_auto,q_auto\/v1712934373\/ideas-and-advice-prod\/blogadmin\/4673_1600\/4673_1600.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_832,c_scale\/f_auto,q_auto\/v1712934373\/ideas-and-advice-prod\/blogadmin\/4673_1600\/4673_1600.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_698,c_scale\/f_auto,q_auto\/v1712934373\/ideas-and-advice-prod\/blogadmin\/4673_1600\/4673_1600.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1712934373\/ideas-and-advice-prod\/blogadmin\/4673_1600\/4673_1600.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1712934373\/ideas-and-advice-prod\/blogadmin\/4673_1600\/4673_1600.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1712934373\/ideas-and-advice-prod\/blogadmin\/4673_1600\/4673_1600.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1712934373\/ideas-and-advice-prod\/blogadmin\/4673_1600\/4673_1600.jpg?_i=AA 248w\" sizes=\"(max-width: 1599px) 100vw, 1599px\" \/>    <p><em>Via <a  href=\"https:\/\/www.idahofallsmagazine.com\/2020\/07\/a-pleasure-to-serve-at\" data-track-click data-track-hover >Idaho Falls magazine<\/a><\/em><\/p>\n<\/figure>\n\n<p>Branded interactions go beyond words and phrases. They also extend to how a company\u2019s employees refer to themselves. When you bring an electronic to Best Buy to have it repaired, it isn\u2019t repaired by the \u201cservice technician\u201d or the \u201crepairs department.\u201d It\u2019s repaired by a member of the <a href=\"https:\/\/www.bestbuy.com\/site\/services\/geek-squad\/pcmcat138100050018.c?id=pcmcat138100050018\">Geek Squad<\/a>, an elite team of installation, support and repair professionals you can only meet at Best Buy.<\/p>\n\n<figure data-id=\"239628\" id=\"mediaattachment_239628\"  class=\"figure--full\">\n    <img width=\"1338\" height=\"704\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/0d6c6547d08185acfb708b4c9684c409\/0d6c6547d08185acfb708b4c9684c409.png\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14617 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1338,h_704,c_scale\/f_auto,q_auto\/v1712934376\/ideas-and-advice-prod\/blogadmin\/0d6c6547d08185acfb708b4c9684c409\/0d6c6547d08185acfb708b4c9684c409.png?_i=AA\" alt=\"man and woman standing beside a car\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934376\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1338,h_704,c_scale\/f_auto,q_auto\/v1712934376\/ideas-and-advice-prod\/blogadmin\/0d6c6547d08185acfb708b4c9684c409\/0d6c6547d08185acfb708b4c9684c409.png?_i=AA 1338w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_656,c_scale\/f_auto,q_auto\/v1712934376\/ideas-and-advice-prod\/blogadmin\/0d6c6547d08185acfb708b4c9684c409\/0d6c6547d08185acfb708b4c9684c409.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_551,c_scale\/f_auto,q_auto\/v1712934376\/ideas-and-advice-prod\/blogadmin\/0d6c6547d08185acfb708b4c9684c409\/0d6c6547d08185acfb708b4c9684c409.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_446,c_scale\/f_auto,q_auto\/v1712934376\/ideas-and-advice-prod\/blogadmin\/0d6c6547d08185acfb708b4c9684c409\/0d6c6547d08185acfb708b4c9684c409.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_340,c_scale\/f_auto,q_auto\/v1712934376\/ideas-and-advice-prod\/blogadmin\/0d6c6547d08185acfb708b4c9684c409\/0d6c6547d08185acfb708b4c9684c409.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_235,c_scale\/f_auto,q_auto\/v1712934376\/ideas-and-advice-prod\/blogadmin\/0d6c6547d08185acfb708b4c9684c409\/0d6c6547d08185acfb708b4c9684c409.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_130,c_scale\/f_auto,q_auto\/v1712934376\/ideas-and-advice-prod\/blogadmin\/0d6c6547d08185acfb708b4c9684c409\/0d6c6547d08185acfb708b4c9684c409.png?_i=AA 248w\" sizes=\"(max-width: 1338px) 100vw, 1338px\" \/>    <p><em>Via <a  href=\"https:\/\/corporate.bestbuy.com\/best-buys-geek-squad-rolls-out-new-geekmobile-updated-logo\/\" data-track-click data-track-hover >Best Buy<\/a><\/em><\/p>\n<\/figure>\n\n<p>Disney Parks is another company well-known for extending branding to employee-guest interactions. Park workers aren\u2019t employees, they\u2019re cast members. And they don\u2019t simply perform day-to-day duties, they perform in the parks\u2019 immersive world, often <a href=\"https:\/\/www.themeparktourist.com\/features\/20150507\/30236\/5-ways-cast-members-are-empowered-create-magic\">going above and beyond to provide a little extra magic for guests.<\/a><\/p>\n<h3>UX\/UI<\/h3>\n<p>User experience (UX) and user interface (UI) design are two additional elements that can be worked into a brand identity. UX is the user\u2019s experience with an app or another type of product, and UI is the interface through which they have that experience.<\/p>\n<div id='gallery-14' class='gallery galleryid-10154 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1901\" height=\"1080\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1901,h_1080,c_scale\/f_auto,q_auto\/v1712934408\/ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png?_i=AA\" class=\"attachment-full size-full wp-image-14587\" alt=\"smartphone screens showing design of trading app\" aria-describedby=\"gallery-14-14587\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934408\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1901,h_1080,c_scale\/f_auto,q_auto\/v1712934408\/ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png?_i=AA 1901w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1049,c_scale\/f_auto,q_auto\/v1712934408\/ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_936,c_scale\/f_auto,q_auto\/v1712934408\/ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_822,c_scale\/f_auto,q_auto\/v1712934408\/ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_709,c_scale\/f_auto,q_auto\/v1712934408\/ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_595,c_scale\/f_auto,q_auto\/v1712934408\/ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_481,c_scale\/f_auto,q_auto\/v1712934408\/ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_368,c_scale\/f_auto,q_auto\/v1712934408\/ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_254,c_scale\/f_auto,q_auto\/v1712934408\/ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_140,c_scale\/f_auto,q_auto\/v1712934408\/ideas-and-advice-prod\/blogadmin\/attachment_95989778-e1620863797998\/attachment_95989778-e1620863797998.png?_i=AA 248w\" sizes=\"(max-width: 1901px) 100vw, 1901px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-14-14587'>\n\t\t\t\tApp design by <a href=\"https:\/\/99designs.com\/profiles\/2111778\" rel=\"nofollow\">masiko<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"741\" height=\"422\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_96989567-scaled-e1620863758944\/attachment_96989567-scaled-e1620863758944.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_741,h_422,c_scale\/f_auto,q_auto\/v1712934415\/ideas-and-advice-prod\/blogadmin\/attachment_96989567-scaled-e1620863758944\/attachment_96989567-scaled-e1620863758944.jpg?_i=AA\" class=\"attachment-full size-full wp-image-14589\" alt=\"illustration style website design with dogs and dog food\" aria-describedby=\"gallery-14-14589\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934415\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_741,h_422,c_scale\/f_auto,q_auto\/v1712934415\/ideas-and-advice-prod\/blogadmin\/attachment_96989567-scaled-e1620863758944\/attachment_96989567-scaled-e1620863758944.jpg?_i=AA 741w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_369,c_scale\/f_auto,q_auto\/v1712934415\/ideas-and-advice-prod\/blogadmin\/attachment_96989567-scaled-e1620863758944\/attachment_96989567-scaled-e1620863758944.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_255,c_scale\/f_auto,q_auto\/v1712934415\/ideas-and-advice-prod\/blogadmin\/attachment_96989567-scaled-e1620863758944\/attachment_96989567-scaled-e1620863758944.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_141,c_scale\/f_auto,q_auto\/v1712934415\/ideas-and-advice-prod\/blogadmin\/attachment_96989567-scaled-e1620863758944\/attachment_96989567-scaled-e1620863758944.jpg?_i=AA 248w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-14-14589'>\n\t\t\t\tWeb page design by <a href=\"https:\/\/99designs.com\/profiles\/alexbombaster\" rel=\"nofollow\">alexbombaster<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>With UX and UI design, a simple, intuitive experience for the user is always your primary goal. Creating this type of seamless experience reflects positively on your brand. But branded UX and UI don\u2019t have to end there\u2014you can also create a memorable experience for users by using UX design as a way for them to engage with your brand, like how Vans embraces creativity by <a href=\"https:\/\/www.vans.com\/custom-shoes-2.html\">offering an easy way for users to design custom shoes.<\/a><\/p>\n<h3>Sound<\/h3>\n<p>Just like taste, you can also make specific sounds part of your brand identity. This includes jingles and songs, but it can also include recorded phrases, speech and brief musical sentences. We all instantly recognize the sound branding that goes along with the Netflix or HBO logos at the beginning of our favorite shows. Another famous example of a branded sound was Staples\u2019 \u201cthat was easy\u201d slogan, which came prerecorded in branded \u201ceasy buttons.\u201d<\/p>\n\n<figure data-id=\"239640\" id=\"mediaattachment_239640\"  class=\"figure--right\">\n    <img width=\"1600\" height=\"1068\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/bioiq_post_3\/bioiq_post_3.jpg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14619 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1068,c_scale\/f_auto,q_auto\/v1712934378\/ideas-and-advice-prod\/blogadmin\/bioiq_post_3\/bioiq_post_3.jpg?_i=AA\" alt=\"hand reaching for a Staples easy button\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934378\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1068,c_scale\/f_auto,q_auto\/v1712934378\/ideas-and-advice-prod\/blogadmin\/bioiq_post_3\/bioiq_post_3.jpg?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_966,c_scale\/f_auto,q_auto\/v1712934378\/ideas-and-advice-prod\/blogadmin\/bioiq_post_3\/bioiq_post_3.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_833,c_scale\/f_auto,q_auto\/v1712934378\/ideas-and-advice-prod\/blogadmin\/bioiq_post_3\/bioiq_post_3.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_699,c_scale\/f_auto,q_auto\/v1712934378\/ideas-and-advice-prod\/blogadmin\/bioiq_post_3\/bioiq_post_3.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_566,c_scale\/f_auto,q_auto\/v1712934378\/ideas-and-advice-prod\/blogadmin\/bioiq_post_3\/bioiq_post_3.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1712934378\/ideas-and-advice-prod\/blogadmin\/bioiq_post_3\/bioiq_post_3.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_299,c_scale\/f_auto,q_auto\/v1712934378\/ideas-and-advice-prod\/blogadmin\/bioiq_post_3\/bioiq_post_3.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1712934378\/ideas-and-advice-prod\/blogadmin\/bioiq_post_3\/bioiq_post_3.jpg?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>    <p><em>Via Staples<\/em><\/p>\n<\/figure>\n\n<p>For original sounds and songs, you can seek copyright protection to ensure nobody encroaches on this specific piece of your brand identity. But what if your signature song is a quick chord before you introduce the day\u2019s topic on your YouTube channel or a quick snippet of a public domain song? You can\u2019t copyright those, but you can definitely use them in your branding to give yourself a unique persona.<\/p>\n<h3>Location<\/h3>\n<p>Lastly, your location is an important branding element. Much like positioning and partnerships, <em>where<\/em> people see your brand has a big impact on <em>how<\/em> they perceive it. It\u2019s no coincidence that certain brands only operate in shopping malls, others <em>never<\/em> operate in shopping malls and others yet only operate in other very specific locations.<\/p>\n\n<figure data-id=\"239648\" id=\"mediaattachment_239648\"  class=\"figure--full\">\n    <img width=\"1682\" height=\"1682\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/attachment_72135866\/attachment_72135866.jpg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14621 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1682,h_1682,c_fill,g_auto\/f_auto,q_auto\/v1712934380\/ideas-and-advice-prod\/blogadmin\/attachment_72135866\/attachment_72135866.jpg?_i=AA\" alt=\"red tour sign mockup\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934380\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1682,h_1682,c_fill,g_auto\/f_auto,q_auto\/v1712934380\/ideas-and-advice-prod\/blogadmin\/attachment_72135866\/attachment_72135866.jpg?_i=AA 1682w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1648,c_fill,g_auto\/f_auto,q_auto\/v1712934380\/ideas-and-advice-prod\/blogadmin\/attachment_72135866\/attachment_72135866.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_fill,g_auto\/f_auto,q_auto\/v1712934380\/ideas-and-advice-prod\/blogadmin\/attachment_72135866\/attachment_72135866.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_fill,g_auto\/f_auto,q_auto\/v1712934380\/ideas-and-advice-prod\/blogadmin\/attachment_72135866\/attachment_72135866.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_fill,g_auto\/f_auto,q_auto\/v1712934380\/ideas-and-advice-prod\/blogadmin\/attachment_72135866\/attachment_72135866.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1712934380\/ideas-and-advice-prod\/blogadmin\/attachment_72135866\/attachment_72135866.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1712934380\/ideas-and-advice-prod\/blogadmin\/attachment_72135866\/attachment_72135866.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1712934380\/ideas-and-advice-prod\/blogadmin\/attachment_72135866\/attachment_72135866.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1712934380\/ideas-and-advice-prod\/blogadmin\/attachment_72135866\/attachment_72135866.jpg?_i=AA 248w\" sizes=\"(max-width: 1682px) 100vw, 1682px\" \/>    <p><em>Signage design by <a  href=\"https:\/\/99designs.com\/profiles\/trisixtin\" rel=\"nofollow\" data-track-click data-track-hover >Trisixtin<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n<p>Location as a branding element doesn\u2019t just refer to where you conduct business. It can also refer to where your products and advertisements can be found. UberPOOL got creative with location when they launched an ad campaign that used drones to dangle mini billboards advertising the service to drivers stopped in Mexico City traffic.<\/p>\n\n<figure data-id=\"239652\" id=\"mediaattachment_239652\"  class=\"figure--full\">\n    <img width=\"2560\" height=\"1707\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg\" loading=\"lazy\" decoding=\"async\" class=\"wp-post-10154 wp-image-14623 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1707,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA\" alt=\"car stopped in traffic, a drone holding a sign in front of the windshield\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712934362\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1707,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA 2560w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_1365,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1232,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1098,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_965,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_832,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_698,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1712934362\/ideas-and-advice-prod\/blogadmin\/id20170106mgtph-h-scaled-1\/id20170106mgtph-h-scaled-1.jpg?_i=AA 248w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>    <p><em>via <a  href=\"https:\/\/blog.hubspot.com\/marketing\/unusual-ways-brands-promoted\" data-track-click data-track-hover >Hubspot<\/a><\/em><\/p>\n<\/figure>\n\n<h2>Build a beautiful brand from the elements up<\/h2>\n<p>As you can see, building a brand means way more than just designing a logo! Your brand identity is a three-dimensional body of design choices, assets and unique branding elements that all work together to provide your brand\u2019s unique look and feel. If you\u2019re in the process of creating a brand identity, don\u2019t rush the process or skip out on designing any of its elements. Work with an experienced brand identity designer to bring it to life.<\/p>\n\n<p>\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Looking to create your own branding?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Check out all your design options and bring your ideas to life today                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/design\"\n   title=\"Tell me more\"\n   target=\"\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/10154;https:\/\/www.vistaprint.com\/design;Content:Text Link;Tell me more\" data-tracking-navigation-detail=\"Tell me more\">\n    Tell me more<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section><\/p>\n<p><\/p>\n<p><strong>Author: Lindsay Kramer<\/strong><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elements are the primary building blocks of matter. Think back to chemistry class\u2014remember the periodic table of elements? All those [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-10154","post","type-post","status-publish","format-standard","hentry","category-branding"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/10154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=10154"}],"version-history":[{"count":5,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/10154\/revisions"}],"predecessor-version":[{"id":37241,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/10154\/revisions\/37241"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=10154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=10154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=10154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}