![\"classic](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2019\/08\/30a9b549-b0e1-463e-93d3-08445e0f3295-e1566304932295.jpg\")
A classic yet modern standard-size flyer. Source: by YaseenArt<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n Flyers are low-tech, so they\u2019re perfect for situations where low-tech is just fine or even preferable, like advertising a yard sale or inviting the whole town to your cafe\u2019s grand opening. We’ve got the perfect guide to help you create a flyer for your business<\/a>.<\/p>\n A standard flyer is usually the size of a piece of computer paper. That\u2019s 8.5\u201d x 11\u201d in the US, or the very similar A4 (8.3\u201d x 11.7\u201d) in many other countries. But smaller formats are also popular when it comes to flyers. The most common flyer sizes include:<\/p>\n Which size you should pick for your flyer design depends largely on the content of your flyer, as well as where and how you want to distribute it. If you’re planning to tape your flyers to walls or want to convey lots of information, you should go for a larger size, such as letter size or A4. If you’re planning to mail out your flyers, you need to pick a size that fits into a standard envelope, such as A6 or DL. At Vistaprint, we offer a diverse array of flyer templates<\/a> designed to assist you in various situations and purposes.<\/p>\n The cost per flyer with the printer of your choice will also affect what flyer size you choose, as larger and non-standard sizes will likely be more expensive.<\/p>\n Since they\u2019re meant to have short lives, they\u2019re usually printed on lower-quality, inexpensive paper. That doesn\u2019t mean you can\u2019t print up flyers on higher quality paper or that there\u2019s never a reason to\u2014some flyers are meant to last a long time, like a list of customer service procedures to be posted in a call center. A flyer designed for this job needs to be on durable paper.<\/p>\n\n Flyers are at the top of the funnel. Grab people\u2019s attention, and let them decide if they want to keep talking to you. Source: Flyer design by Adwindesign<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n Want to learn more about flyer design? Check out this article on how to design a flyer<\/a> and let yourself be inspired by our list of flyer design ideas<\/a> crafted to set you apart.<\/p>\n We’ve curated a comprehensive resource covering everything you need to know about brochures<\/a>. In essence, when you have more information to convey than can fit on a flyer, a brochure becomes the ideal solution. That\u2019s the main difference between a flyer and a brochure. But that\u2019s not the only difference between them. There\u2019s another equally straightforward difference between a flyer and a brochure to keep in mind: a brochure has folds, and a flyer doesn\u2019t. Sure, you can<\/em> fold a flyer, but if the fold is part of its design<\/em>, it\u2019s not a flyer…it\u2019s a brochure.<\/p>\n\n Different folds create different feels, like this gate fold that mimics opening a door. Source: Brochure design by YaseenArt<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n The fold is key. There are many different ways to fold a brochure, and the best fold choice depends on the brochure\u2019s size and design. Commonly used brochure fold types include:<\/p>\n How big is a standard brochure? There are lots of standard brochure sizes. The most common sizes for brochures (before folding or when opened) include:<\/p>\n The most common styles of brochures are letter-size paper with a half-fold and tri-fold. Each side of a tri-fold brochure is printed on standard letter size 8.5\u201d x 11\u201d paper, and after folding the paper three times, the brochure will measure 8.5\u201d x 3.69\u201d. If you print a half-fold brochure on the same standard letter size 8.5\u201d x 11\u201d paper, each side will measure 8.5″ x 5.5″ after folding.<\/p>\n Feel free to explore Vistaprint brochure templates<\/a> to experiment with various sizes and check out our guide to help you create a brochure<\/a> that stands out.<\/p>\n So, when would you wanna print up a brochure instead of a flyer? Basically, any time you have more information to give out than you can fit on a flyer. This could be when you:<\/p>\n A brochure delivers way more information than a flyer can. Source: Brochure design by Luz Viera<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n A brochure and a flyer can be two points in the same funnel. After piquing interest in your product\u2014say at a trade show you are handing out flyers with a list of everything that makes your product amazing\u2014you\u2019d use a brochure to give to people who want more details. With the additional information they get from the brochure, they\u2019ll either buy the product, book the consultation or do the thing you want them to do.<\/p>\n Learn how to design a brochure<\/a> in this step-by-step guide.<\/p>\n Flyers and brochures are just two of the many, many printed formats out there. While a flyer is universally defined, what constitutes a brochure versus a pamphlet or a booklet isn\u2019t as generally recognized.<\/p>\n A pamphlet and a brochure are the same thing. Some define a pamphlet as a short brochure, but it\u2019s just as common for the terms to be used interchangeably.<\/p>\n\n Booklets and magazines are another print avenue to explore. Source: Booklet design by duwi.sleman<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n A booklet is just a little book. And just like a big book, a booklet is bound, rather than folded. Typically, they have higher quality paper than brochures and more durable binding. Generally, important, evergreen information is reserved for booklets<\/a> and the higher printing cost they command.<\/p>\n From the beginning, you should think about how you\u2019re going to distribute your flyers or brochures because this will factor into your budget. If you plan on sending them out in letter size or big manila envelopes, you have your answer to \u201cwhat size should my flyer\/brochure be?\u201d You also know you\u2019ll have to budget for the envelopes.<\/p>\n\n Source: Brochure design by designer Amrita<\/a><\/em><\/p>\n<\/figure>\n\n Ask yourself if you\u2019ll be:<\/p>\n It\u2019s hard to know whether a design works if you don\u2019t see what the finished product will look like. That\u2019s why you need mockups. Ideally, you\u2019ll be able to look at fully fleshed-out mockups that show your design in action but if this isn\u2019t the case, even a simple mockup showing how it\u2019ll fit onto the paper can work. Read more about mocking up your designs with this guide<\/a>.<\/p>\n Looking at your mockup can show you where you need to tweak your design. A font that\u2019s legible on a large flyer might be difficult to read on a small pamphlet. A color palette that\u2019s fine at a short distance might have too low a contrast to be seen from further away, making it a poor choice for a flyer that\u2019s going on a bulletin board. Your message also determines the right design choices for your flyer or brochure; a flyer for a going-out-of-business sale needs brighter, more urgent colors than an investment brochure.<\/p>\n\n A bright and modern brochure design. Source: by DSKY<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n No problem! Just because flyers and brochures have<\/em> standard sizes doesn\u2019t mean yours<\/em> has to be standard-sized.<\/p>\n Maybe you need a tall and narrow brochure because you\u2019ll be giving it out as a bookmark to put between the pages of your latest novel or a flyer that\u2019s dainty enough to be tied up like a little scroll in a teacup. Or maybe it\u2019s not a non-standard size that you need, but a material that\u2019s a little different from your typical paper options (like a water-resistant brochure that people can use it on a whale-watching adventure to identify underwater species or a flyer that glows under black light for advertising drink specials on rave night at your club.)<\/p>\n You\u2019re going to pay a bit more to get what you\u2019re after, but investing in the perfect print product for your brand will pay off. Sometimes, simple is best\u2014like if you\u2019re just stapling some garage sale flyers around town and plan on ripping them back down 72 hours later. But when you\u2019re designing something that\u2019s going to have a bigger impact or a longer life, the size and material are just as crucial to your brand identity as the design elements like your font and color palette.<\/p>\n\n If traditional sizes feel like they\u2019re boxing your project in, bust out and go with something that fits your brand. Source: Flyer design by Litlast<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n When you decide you need something that\u2019s out-of-the-box, you need to budget for everything that comes with deviating from the norm like custom-made envelopes that fit your bigger-than-average or oddly shaped flyer.<\/p>\n You also need to make sure you work with a designer who has experience creating unique designs, because the size and shape of your finished product need to be considered from the very first sketch. Trying to scale or reformat a design made for a standard-size page or brochure can leave you with an end product that feels wonky or doesn\u2019t achieve the effect you\u2019re after.<\/p>\n When you\u2019re creating a flyer<\/a> or brochure<\/a> (or any printed item for that matter), always think about the end product\u2019s actual size and shape through every stage of the design process. A design that works for a letter-size brochure probably isn\u2019t gonna work for a tabloid-size brochure, nor is a design that looks amazing as a tri-fold gonna work as an accordion fold.<\/p>\n Before you start the design process, determine what you\u2019ll be making, its size and how it\u2019ll be folded. And before you determine those, work out where the item\u2019s going to fit in your funnel because that will help you decide on the size, material and shape that\u2019ll do the best job showcasing your design.<\/p>\n\n\n\nStandard flyer sizes<\/h2>\n
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![\"graphic](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2019\/08\/standard-flyer-sizes.jpg\")
<\/p>\nBest flyer materials<\/h2>\n
![\"Red,](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2019\/08\/attachment_88318867-e1565816457801.jpeg\")
When do I need a brochure?<\/h2>\n
![\"Gate-fold](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2019\/08\/attachment_108697396-e1566303711115.jpeg\")
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![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711121419\/ideas-and-advice-prod\/blogadmin\/Tri-fold_126038ccce\/Tri-fold_126038ccce.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711121368\/ideas-and-advice-prod\/blogadmin\/Letter-Half-fold_126235b6f8\/Letter-Half-fold_126235b6f8.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711121385\/ideas-and-advice-prod\/blogadmin\/Halk-fold_1262174e93\/Halk-fold_1262174e93.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711121430\/ideas-and-advice-prod\/blogadmin\/Single-Open-Gate-fold_12613ff642\/Single-Open-Gate-fold_12613ff642.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711121433\/ideas-and-advice-prod\/blogadmin\/Double-gate-fold_126157d0be\/Double-gate-fold_126157d0be.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"z-fold](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1704433989\/ideas-and-advice-prod\/blogadmin\/Z-fold_126057a349\/Z-fold_126057a349.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711121427\/ideas-and-advice-prod\/blogadmin\/Accordian-fold_126113a136\/Accordian-fold_126113a136.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711121403\/ideas-and-advice-prod\/blogadmin\/Parallel-fold_12607a9e21\/Parallel-fold_12607a9e21.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711121425\/ideas-and-advice-prod\/blogadmin\/Roll-fold_1260992c7a\/Roll-fold_1260992c7a.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711121376\/ideas-and-advice-prod\/blogadmin\/Half-fold-then-Half-fold_126172a2fd\/Half-fold-then-Half-fold_126172a2fd.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711121379\/ideas-and-advice-prod\/blogadmin\/Half-then-Tri-fold_1261960027\/Half-then-Tri-fold_1261960027.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\tStandard brochure sizes<\/h2>\n
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![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711126650\/ideas-and-advice-prod\/blogadmin\/Half-fold-brochure-standard-size\/Half-fold-brochure-standard-size.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1250,h_1200,c_scale\/f_auto,q_auto\/v1711126652\/ideas-and-advice-prod\/blogadmin\/tri-fold-brochure-size-standard\/tri-fold-brochure-size-standard.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\tWhen to pick a brochure over a flyer<\/h2>\n
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![\"Tan](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2019\/08\/attachment_87903030-e1566306611567.jpeg\")
What about pamphlets? And booklets?<\/h2>\n
![\"Mockups](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/99d-uploads\/2019\/08\/attachment_79309335-e1565817306313.jpeg\")
Design for the size you need<\/h2>\n
![\"\"](\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/2018\/01\/BROCHURE-design-Designer-Amrita.jpg\")
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![\"geometric](\"https:\/\/www.vistaprint.co.uk\/hub\/wp-content\/uploads\/2024\/01\/23947ac1-9402-40e7-bec8-63facd729045-e1575990347839.jpg\")
I think I need something…non-standard<\/h2>\n
![\"Tall](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill\/v1704430357\/ideas-and-advice-prod\/en-us\/attachment_101201677-e1566304054186\/attachment_101201677-e1566304054186.png?_i=AA\")
Remember, flyer size matters!<\/h2>\n