{"id":10210,"date":"2024-02-15T11:15:14","date_gmt":"2024-02-15T11:15:14","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=10210"},"modified":"2024-09-27T11:01:31","modified_gmt":"2024-09-27T11:01:31","slug":"branding-colors","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/branding-colors\/","title":{"rendered":"Branding colors: everything you need to choose your brand\u2019s color palette"},"content":{"rendered":"<p>Chase. Citibank. Barclay\u2019s. Bank of America. All banks. All use blue as one of their dominant branding colors. Even other financial institutions like Prudential and Merrill Lynch use blue. Obviously, it\u2019s more than a coincidence that these money-related companies all chose blue for their brand identity. So what do they all know that you don\u2019t?<\/p>\n\n<figure data-id=\"164102\" id=\"mediaattachment_164102\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10210 wp-image-164102 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1704955747\/ideas-and-advice-prod\/en-us\/bluebankgrid\/bluebankgrid.jpg?_i=AA\" alt=\"Image of assorted blue logos from famous and trusted brands.\" width=\"2400\" height=\"600\" \/>    <p><em>According to <a  href=\"http:\/\/indianexpress.com\/article\/lifestyle\/life-style\/colour-of-logo-shapes-opinion-about-brands-eco-friendliness\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-track-click data-track-hover >this Indian Express article<\/a>, consumers view brands that use blue as more eco-friendly than other colors, even green. The question our articles answer is, Why?<\/em><\/p>\n<\/figure>\n\n<p>The short answer is they know how to combine color theory and meaning with business. When building a brand, you need to understand how to use all the tools at your disposal, and that\u2019s just what we\u2019re going to discuss today.<\/p>\n<p>In this article, we\u2019ll run through everything you need to know about branding colors. We\u2019ll touch on concepts from artistic disciplines\u2014like color theory and art history\u2014and merge them with the best practices for <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-branding\">branding<\/a>, marketing and what a company needs to survive in today\u2019s business landscape. But first things first, you need to understand just why branding colors matter so much.<\/p>\n<h2>Table of contents<\/h2>\n<ul>\n<li><a href=\"#section1\">Why branding colors matter<\/a><\/li>\n<li><a href=\"#section2\">Application of branding colors<\/a><\/li>\n<li><a href=\"#section3\">How to determine your brand identity<\/a><\/li>\n<li><a href=\"#section4\">What do different branding colors mean?<\/a><\/li>\n<li><a href=\"#section5\">Formula for building a brand color scheme<\/a><\/li>\n<\/ul>\n<h2><a name=\"section1\"><\/a>Why branding colors matter<\/h2>\n\n<figure data-id=\"164103\" id=\"mediaattachment_164103\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10210 wp-image-164103 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1704955745\/ideas-and-advice-prod\/en-us\/2016-05-27-11-33-27-1bf0a093-2296-4aaa-8b3d-153dc03c64d0-logowheel\/2016-05-27-11-33-27-1bf0a093-2296-4aaa-8b3d-153dc03c64d0-logowheel.png?_i=AAg\" alt=\"Different branding colors shown in a rainbow of different logos.\" width=\"800\" height=\"750\" \/>    <p><em>\u201cColors, like features, follow the changes of the emotions.\u201d -Pablo Picasso<\/em><\/p>\n<\/figure>\n\n<p>What do you think of when you hear the word \u201clove?\u201d Whether positive or negative, it mostly likely conjures a stronger emotional response than when you hear a phrase like \u201cbike rack.\u201d<\/p>\n<p>Emotions are powerful and (whether we like it or not) drive our decision making. As a small business, you want to cultivate a strong emotional connection with your customers. The problem is you can\u2019t tell your company\u2019s entire life story in a logo or storefront\u2014but branding colors provide a shortcut straight to your customers&#8217; hearts.<\/p>\n<p>One of the most famous color theorists, Faber Birren, wrote extensively on the link between colors and our emotional state, particularly in his book <em>Color Psychology and Color Theory<\/em>. Just like the words \u201clove\u201d and \u201cbike rack\u201d elicit different emotions, colors like red and blue both create different human responses as well. Even more interesting, the same colors tend to provoke similar responses in different people; in other words, yellow evokes similar feelings in people from Montana to Timbuktu. This extends even to shades of individual colors, so deep dark blue and light sky blue will also have different effects.<\/p>\n\n<figure data-id=\"164104\" id=\"mediaattachment_164104\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10210 wp-image-164104 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1704955743\/ideas-and-advice-prod\/en-us\/Color_diagram_Charles_Hayter\/Color_diagram_Charles_Hayter.jpg?_i=AA\" alt=\"Page from A New Practical Treatise on the Three Primitive Colours Assumed as a Perfect System of Rudimentary Information by Charles Hayter.\" width=\"467\" height=\"750\" \/>    <p><em><a  href=\"https:\/\/en.wikipedia.org\/wiki\/Color_theory\" target=\"_blank\" rel=\"noopener noreferrer\" data-track-click data-track-hover >Color theory<\/a> is intrinsically tied to mankind\u2019s history, as you can see from the page in an 1826 manuscript by Charles Hayter.<\/em><\/p>\n<\/figure>\n\n<p>Color theory goes a lot deeper than \u201cpink is a pretty color.\u201d <a href=\"http:\/\/www.pnas.org\/content\/107\/19\/8877.full\" target=\"_blank\" rel=\"noopener noreferrer\">Psychologists link it to the very evolution of humans<\/a>; connections with certain colors developed after years of associating them with particular objects. A blood red, for example, puts people on alert for danger nearby; the browns of dirt and rotten food tend to be unappetizing.<\/p>\n<p>This isn\u2019t always accurate\u2014after all, farmers (and chocolate lovers) might love the color brown, but when considering millions of years of biological conditioning, it\u2019s easy to see how affiliations to colors goes beyond mere preference\u2026 something humanity has known for quite some time now.<\/p>\n<h3 class=\"wp-block-heading\">Color theory infographic:<\/h3>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-post-10210 wp-image-292718\" src=\"https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/2024\/09\/Color_info_v1-1024x569.jpg\" alt=\"colors and meanings infographic\" \/><\/figure>\n<p>And let\u2019s not forget the cultural associations. A clear example is the way Americans associate green with money because the currency is the color green. People from other countries wouldn\u2019t necessarily understand the phrase \u201cspending greens\u201d; a company \u201cgoing green,\u201d however, would resonate with most people.<\/p>\n<p>Even the most cold-hearted business owner can\u2019t ignore the science behind the psychological effects of branding colors. With mountains of evidence, it\u2019s not a question of <em>do brand colors work<\/em>?, but <em>how do I make brand colors work for my business<\/em>?<\/p>\n<h2><a name=\"section2\"><\/a>Application of branding colors<\/h2>\n<p><a href=\"http:\/\/bigthink.com\/experts-corner\/decisions-are-emotional-not-logical-the-neuroscience-behind-decision-making\" target=\"_blank\" rel=\"noopener noreferrer\">According to neuroscientist Antonio Damasio<\/a>, how consumers <em>feel<\/em> about a brand has more pull than what they <em>think<\/em> about a brand. Pair that with the fact that we know certain colors evoke certain emotions, and voila, your brand colors have the ability to impact your sales or performance even more than the products you offer.<\/p>\n<p>Moreover, repetition of the same color can strengthen brand awareness. When was the last time you saw a Coke can that wasn\u2019t red? (Certainly, the marketing world learned its lesson from <a href=\"https:\/\/www.fastcompany.com\/1779591\/what-were-they-thinking-day-ketchup-crossed-line-perfect-purple\" target=\"_blank\" rel=\"noopener noreferrer\">Heinz\u2019s tragic foray into purple ketchup<\/a>.) Given enough exposure, colors become part of a brand, so you want to encourage this association by using your brand colors consistently.<\/p>\n<p>Just for the sake of organization, here are the most common areas you\u2019ll be using your branding colors:<\/p>\n<ul>\n<li>logo<\/li>\n<li>website<\/li>\n<li>storefront<\/li>\n<li>in-store design<\/li>\n<li>staff uniforms<\/li>\n<li>advertisements<\/li>\n<\/ul>\n\n<figure data-id=\"164106\" id=\"mediaattachment_164106\"  class=\"figure--left\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10210 wp-image-164106 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1707\/v1704955740\/ideas-and-advice-prod\/en-us\/Best-Buy-Gamers-Club-Unlocked\/Best-Buy-Gamers-Club-Unlocked.jpg?_i=AA\" alt=\"Photograph of the interior of Best Buy.\" width=\"2560\" height=\"1707\" \/>    <p><em>Best Buy chooses a smart color scheme of a dominant blue and passive yellow, a complementary pair as we explain below. Blue carpets, blue walls, blue shirts for employees\u2014one glance at this picture and you know you\u2019re not in RadioShack.<\/em><\/p>\n<\/figure>\n\n<p>By using the same colors in all your business ventures, you strengthen your brand\u2019s association with those colors and, by extension, strengthen brand awareness as a whole.<\/p>\n<p>What this all amounts to, at least for branding, is that you must choose your branding colors carefully as they\u2019ll have a direct influence on your <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-identity\">brand identity<\/a>. Pink may be your personal favorite color, but it might be the worst for your business goals. But before you even get into which colors you want to represent you, first you must decide your ideal brand personality.<\/p>\n<h2><a name=\"section3\"><\/a>How to determine your brand identity<\/h2>\n<p>Red has done wonders for Target, who want their brand personality to be energetic, youthful and loud. But red wouldn\u2019t work for a company like Casper Mattresses, who cultivate a brand personality that\u2019s calm and relaxed, denoting a good night\u2019s sleep.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-post-10210 wp-image-164107 aligncenter\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1704955738\/ideas-and-advice-prod\/en-us\/2016-05-16-21-51-49-f2eafb4d-6b19-4836-a325-5d99fc3c5408-personalityTraits\/2016-05-16-21-51-49-f2eafb4d-6b19-4836-a325-5d99fc3c5408-personalityTraits.png?_i=AA\" alt=\"picture of spectrum of brand personality traits\" \/><\/p>\n<p>Choosing your branding colors is easy if you know what you\u2019re trying to communicate. One of the earliest steps in building a brand is <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-identity#developstrong\" target=\"_blank\" rel=\"noopener noreferrer\">determining your brand personality<\/a>. Essentially, you want to think of your company like a person: who are they? What\u2019s important to them?<\/p>\n<p>Once you established what your brand personality goals are, how do you determine which colors will work best? It starts with first learning the emotional associations of each color.<\/p>\n<h2><a name=\"section4\"><\/a>What do different branding colors mean?<\/h2>\n<p>We\u2019ve spoken enough about the abstracts for branding colors\u2014let\u2019s dive into the hard facts of color meanings (or at least some guidelines). Here\u2019s a summary of brand color meanings and the effect that different branding colors can have on people:<\/p>\n<ul>\n<li><strong>Red<\/strong>\u00a0stands for passion, excitement and anger. It can signify importance and command attention.<\/li>\n<li><strong>Orange<\/strong>\u00a0stands for playfulness, vitality and friendliness. It is invigorating and evokes energy.<\/li>\n<li><b>Yellow <\/b>evokes happiness, youth and optimism, but it can also seem attention-grabbing or affordable.<\/li>\n<li><strong>Green<\/strong>\u00a0evokes stability, prosperity, growth and a connection to nature.<\/li>\n<li><strong>Light Blue<\/strong> exudes tranquility, trust and openness. It can also signify innocence.<\/li>\n<li><strong>Dark Blue<\/strong>\u00a0stands for professionalism, security and formality. It is mature and trustworthy.<\/li>\n<li><strong>Purple<\/strong>\u00a0can signify royalty, creativity and luxury.<\/li>\n<li><strong>Pink<\/strong> stands for youth and innocence. It ranges from modern to luxurious.<\/li>\n<li><strong>Brown<\/strong> creates a rugged, earthy, old-fashioned look or feel.<\/li>\n<li><strong>White<\/strong> evokes virtue, health or simplicity. It can range from affordable to high-end.<\/li>\n<li><strong>Gray<\/strong>\u00a0stands for neutrality. It can look subdued, classic, serious, mysterious or mature.<\/li>\n<li><strong>Black<\/strong> evokes a powerful, sophisticated, edgy, luxurious and modern feeling.<\/li>\n<\/ul>\n<p>Keep in mind that the effect of your branding colors depends on the style and design they are used in, as well as the color combinations you choose. This is an abridged version; our connection to color goes a lot deeper than this\u2014for example, too much yellow can actually cause anxiety. If you want to learn more about these intricacies, read this full guide on how color impacts emotions and behaviors.<\/p>\n\n<figure data-id=\"164108\" id=\"mediaattachment_164108\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10210 wp-image-164108 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1704955736\/ideas-and-advice-prod\/en-us\/Screen-Shot-2017-09-08-at-11.19.42-AM\/Screen-Shot-2017-09-08-at-11.19.42-AM.png?_i=AA\" alt=\"Screenshot from the website of Chase Bank.\" width=\"2590\" height=\"1226\" \/>    <p><em>When it comes to handing over all your money to someone, trust is paramount. That\u2019s why there\u2019s so much blue on the website for <a  href=\"https:\/\/www.chase.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-track-click data-track-hover >Chase Bank<\/a>, and other financial institutions.<\/em><\/p>\n<\/figure>\n\n<p>If you\u2019re going for a single-color brand, the hard part is already over. But for most of you, you\u2019ll want a more involved color scheme with a variety of colors. As if choosing one color wasn\u2019t hard enough, now you have to choose multiple colors and make sure they combine in the way you want.<\/p>\n<h2><a name=\"section5\"><\/a>Formula for building a brand color scheme<\/h2>\n<p>Obviously, there\u2019s no one right way to pick your branding color scheme. When dealing with abstracts like <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-identity\" target=\"_blank\" rel=\"noopener noreferrer\">brand identity<\/a>, it\u2019s difficult and unwise to ascribe hard and fast rules. That said, the process can be daunting and confusing, so a little guidance is helpful. Here, we\u2019re going to explain a process for building a color scheme that you can use more as a framework, and less as step-by-step instructions.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-post-10210 wp-image-164109 aligncenter\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1704955734\/ideas-and-advice-prod\/en-us\/2016-05-16-22-52-34-582bdb20-5c44-4c91-aa09-fb2d4a7f080f-Yourbrand\/2016-05-16-22-52-34-582bdb20-5c44-4c91-aa09-fb2d4a7f080f-Yourbrand.png?_i=AA\" alt=\"\" \/><\/p>\n<h3>1. Plan on choosing 3 colors<\/h3>\n<p>Your base, accent and neutral color. Brand color schemes can have between 1-4 colors depending on the type (see below), but even monochrome schemes, where there is only one color, will require some variation in hues for different purposes and accents.<\/p>\n<h3>2. Choose your base<\/h3>\n<p>Of all your brand\u2019s personality traits, which one is most important? Your base color should reflect not only your brand personality\u2019s most dominant trait, but also appeal to the target audience you\u2019re trying to reach. You\u2019ll choose the remaining colors based on how well they match with this one.<\/p>\n<h3>3. Choose your accent<\/h3>\n<p>Your accent will be the color you use the most after your base color. This is a bit trickier than choosing your base color because there are more restrictions: aside from matching a brand personality trait, your accent color must also pair visually with your base color and be appeasing your audience.<\/p>\n<h3>4. Choosing your neutral<\/h3>\n<p>Your neutral color will most likely be a background color, something chosen to avoid attention. Typically, these are different shades of gray, but beige, white and off-whites work well too. Black is also an option, but be careful; it tends to dominate any color scheme it\u2019s a part of.<\/p>\n\n<figure data-id=\"164110\" id=\"mediaattachment_164110\"  class=\"figure--full\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10210 wp-image-164110 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1704955732\/ideas-and-advice-prod\/en-us\/2016-05-16-22-50-06-54165a9b-bc14-4db0-a41c-0945477cf8c9-Coors\/2016-05-16-22-50-06-54165a9b-bc14-4db0-a41c-0945477cf8c9-Coors.png?_i=AA\" alt=\"\" width=\"1880\" height=\"497\" \/>    <p><em>Classic Coors is an affordable bear that appeals to a more mature, masculine customer. They use a dark blue to indicate maturity. While the light yellow acts as a great contrast against the dark blue.<\/em><\/p>\n<\/figure>\n\n<p>Throughout the process of choosing your branding colors, you have to keep in mind the end goal: what kind of color scheme are you using? Typically, brands use one of these common brand color schemes:<\/p>\n\n<figure data-id=\"164111\" id=\"mediaattachment_164111\"  class=\"\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10210 wp-image-164111 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1704955731\/ideas-and-advice-prod\/en-us\/07-Color-harmonies\/07-Color-harmonies.jpg?_i=AA\" alt=\"The main schemes for branding colors, shown on a color wheel.\" width=\"600\" height=\"355\" \/>    <p><em>When <a  href=\"https:\/\/blog.prezi.com\/choose-the-best-colors-for-presentations\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-track-click data-track-hover >choosing branding colors<\/a>, the color wheel is one of your greatest aids. The locations of colors to one another on the wheel.<\/em><\/p>\n<\/figure>\n\n<ul>\n<li><strong>Monochromatic<\/strong> \u2014 When you have one personality trait that you want to focus on, a monochrome scheme will emphasize the meaning of that one brand color. While great for minimalist brands, the challenge here is differentiating the hues and shades enough that your sight doesn\u2019t become visually stunted.<\/li>\n<li><strong>Analogous<\/strong> \u2014 Colors next to each other on the color wheel have harmonious relations, since adjacent colors usually have similar emotional connotations. Analogous schemes are safe bets, but as such not the best for standing out or drawing attention.<\/li>\n<li><strong>Complementary<\/strong> \u2014 Color complements\u2014or opposites\u2014are colors directly across from one another on the color wheels. Because they\u2019re opposites, they bring out the best in each other when paired; you see complementary colors a lot in sports teams. Complementary color schemes are great for dynamic, stimulating visuals, but be careful of copying another brand since they\u2019re so popular.<\/li>\n<li><strong>Triadic<\/strong> \u2014 A stable branding color scheme, triadic colors draw in equal parts for three different sections of the color wheel. Triadic schemes are stable like analogous themes but offer a more stimulating variety like complementary schemes. The hardest part is getting the three colors to coincide with the traits of your brand identity.<\/li>\n<\/ul>\n<p>How your branding colors combine will come up again and again in many different aspects of your business. Your brand color scheme determines the look of your website, logo, store design, advertisements, etc., and even trickles down into minor appearances like your social media account. So choose them all carefully.<\/p>\n\n<figure data-id=\"164112\" id=\"mediaattachment_164112\"  class=\"figure--right\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-post-10210 wp-image-164112 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1704955729\/ideas-and-advice-prod\/en-us\/80606-f1512c44-454a-4044-ad05-c0fbfc7a71c8-painterpng\/80606-f1512c44-454a-4044-ad05-c0fbfc7a71c8-painterpng.png?_i=AA\" alt=\"\" width=\"3872\" height=\"4107\" \/>    <p><em>by <a  href=\"https:\/\/99designs.com\/profiles\/489015\" target=\"_blank\" rel=\"nofollow noopener\" data-track-click data-track-hover >BATHI<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n<h2>Know when to color outside the lines<\/h2>\n<p>As we said above, there are no concrete rules for choosing your branding colors. Treat this article more as a rough guideline or an educational resource to help you make informed decisions about your small business. But above all, don\u2019t neglect your instincts. The main consideration of colors is their emotional connection, so don\u2019t neglect your own feelings when deciding your brand colors.<\/p>\n<p>Check out this article for more <a href=\"https:\/\/vistaprint.com\/hub\/ultimate-guide-to-branding\">branding tips<\/a>.<\/p>\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Want help coming up with your brand colors?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Check out all your design options and bring your brand to life today                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/design\"\n   title=\"Tell me more\"\n   target=\"\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/10210;https:\/\/www.vistaprint.com\/design;Content:Text Link;Tell me more\" data-tracking-navigation-detail=\"Tell me more\">\n    Tell me more<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n<p>\n<strong>Author: Matt Ellis<\/strong><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Chase. Citibank. Barclay\u2019s. Bank of America. All banks. All use blue as one of their dominant branding colors. Even other [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":2806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-10210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/10210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=10210"}],"version-history":[{"count":4,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/10210\/revisions"}],"predecessor-version":[{"id":34818,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/10210\/revisions\/34818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/2806"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=10210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=10210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=10210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}