![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1705577735\/ideas-and-advice-sandbox\/blogadmin\/apple_162069e47c3\/apple_162069e47c3.png?_i=AA\")
\n\t\t\t<\/div><\/figure>![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127288\/ideas-and-advice-prod\/blogadmin\/coca-cola_1620707686c\/coca-cola_1620707686c.png?_i=AA\")
\n\t\t\t<\/div><\/figure>![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127284\/ideas-and-advice-prod\/blogadmin\/mcdonalds\/mcdonalds.png?_i=AA\")
\n\t\t\t<\/div><\/figure>![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127289\/ideas-and-advice-prod\/blogadmin\/nike\/nike.png?_i=AA\")
\n\t\t\t<\/div><\/figure>![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127287\/ideas-and-advice-prod\/blogadmin\/ge\/ge.png?_i=AA\")
\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\nEven if the brand names were not integrated into their design, I\u2019m guessing at least 99.99% of people on the planet could recognize and name the brand each represents. But, hey, if global recognition and world domination in your industry isn\u2019t good enough for you, here are a few more reasons:<\/p>\n
A logo is important because it:<\/h2>\n1. Reveals your identity<\/h3>\n
Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. Your logo should do the same thing (minus the pain of a red hot branding iron). Imprinted on your products, your business card and your website, your logo communicates ownership. It can tell the world\/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.<\/p>\n
![\"YOGURT](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2200,h_2200,c_fill,g_auto\/f_auto,q_auto\/v1711127291\/ideas-and-advice-prod\/blogadmin\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"PILLOW](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_501,h_501,c_fill,g_auto\/f_auto,q_auto\/v1711127278\/ideas-and-advice-prod\/blogadmin\/attachment_84591240-e1497031547714\/attachment_84591240-e1497031547714.png?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"BOOK](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_637,h_637,c_fill,g_auto\/f_auto,q_auto\/v1711127279\/ideas-and-advice-prod\/blogadmin\/attachment_84516233-e1497031574267\/attachment_84516233-e1497031574267.png?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\tThe Swirl Frozen Yogurt logo leaves little doubt about the product the company sells, while the Noble Pillow logo plays up the company\u2019s regal-sounding name and communicates that this pillow brand is fit for royalty. Typically a symbol of wisdom, the owl in the Little Minds Book Box window speaks to the benefit to the consumer, i.e., smart kids.<\/p>\n
2. Invites new customers to get to know you<\/h3>\n
We don\u2019t live in a monochromatic world. People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.<\/p>\n
![\"farm](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_558,h_558,c_fill,g_auto\/f_auto,q_auto\/v1711127281\/ideas-and-advice-prod\/blogadmin\/foragers-table-logo-e1497041589631\/foragers-table-logo-e1497041589631.png?_i=AA\"){kind=logo}
\n\t\t\t<\/div>\n\t\t\t\t![\"COSMETIC](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_450,h_450,c_fill,g_auto\/f_auto,q_auto\/v1711127282\/ideas-and-advice-prod\/blogadmin\/gentle2\/gentle2.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\tThe Forager’s Table restaurant, which specializes in farm-to-table cuisine, entices eaters into their establishment with a logo that has an organic style. They can serve this logo up on signage, menus and their website to draw in hungry consumers searching for this specific dining experience.<\/p>\n
The logo for this line of skin care cosmetics perfectly communicates the product benefits\u2014fresh, gentle, natural, healthy. Effective simplicity like this makes me want to pull it from the shelf and put it in my cart.<\/p>\n
3. Distinguishes you from the competition<\/h3>\n
There are certain symbols that come to represent particular industries or products. For example, how many pizza places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good logo reflects who you are, but it should also distinguish you from everybody else. A good logo should dare to be different.<\/p>\n
![\"INVESTMENT](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_2000,c_fill,g_auto\/f_auto,q_auto\/v1711127294\/ideas-and-advice-prod\/blogadmin\/attachment_84935781\/attachment_84935781.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"PIZZA](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1001,h_1000,c_scale\/f_auto,q_auto\/v1711127296\/ideas-and-advice-prod\/blogadmin\/attachment_83912509-e1497033033976\/attachment_83912509-e1497033033976.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\tWhile one wouldn\u2019t typically associate a bear in the woods with an investment company (and may actually avoid bear imagery and its association with a bad market) the Bear Creek Capital logo does a good job differentiating this company with a rustic image that matches its name. And certainly the Midnight Pizza logo is a far cry from that grinning Italian chef we\u2019re used to seeing. Plus, I think we can all relate to the wolf howling for pizza late at night.<\/p>\n
4. Facilitates brand loyalty<\/h3>\n
From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change. As a marketer, I get this. As a consumer, I hate it. When I\u2019ve become accustomed to my favorite brands\u2019 logo and they change it, I feel a little betrayed. Now I\u2019ve got to retrain my brain to look for something new. Brand loyalty is huge and something every business needs to foster. A recognizable and familiar logo goes a long way toward building brand loyalty.<\/p>\n
![\"T-SHIRT](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_568,h_568,c_fill,g_auto\/f_auto,q_auto\/v1711127269\/ideas-and-advice-prod\/blogadmin\/attachment_53683977-e1497033297747\/attachment_53683977-e1497033297747.png?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"PET](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1166,h_1166,c_fill,g_auto\/f_auto,q_auto\/v1711127271\/ideas-and-advice-prod\/blogadmin\/attachment_82593408-e1497033347782\/attachment_82593408-e1497033347782.png?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\tBoth of these logos are bright, distinctive, and interesting enough to be memorable. Their placement on products would make finding them on a crowded shelf quite easy.<\/p>\n
5. Can be everywhere<\/h3>\n
Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it\u2019s in the store, in your customers\u2019 homes, online, i.e., everywhere you want to be. If you\u2019ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.<\/p>\n\n Signage by Analyn26<\/a> for Healthelix via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n These logos transition from signage to merchandise to mobile marketing with ease. A simple logo is best if it\u2019s to reside on a variety of materials or be displayed on different media.<\/p>\n Want more logo design tips? Learn how to design a logo<\/a> here.<\/p>\n\n\n\n![\"HEALTHCARE](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1496,h_1189,c_scale\/f_auto,q_auto\/v1711127275\/ideas-and-advice-prod\/blogadmin\/attachment_84786689-e1497033869443\/attachment_84786689-e1497033869443.jpg?_i=AA\")
![\"CLOTHING](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1242,h_1242,c_fill,g_auto\/f_auto,q_auto\/v1711127268\/ideas-and-advice-prod\/blogadmin\/attachment_66007115-e1497034074445\/attachment_66007115-e1497034074445.png?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t![\"TRUCK](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1557,h_1557,c_fill,g_auto\/f_auto,q_auto\/v1711127272\/ideas-and-advice-prod\/blogadmin\/attachment_61530070-e1497034015602\/attachment_61530070-e1497034015602.jpg?_i=AA\")
\n\t\t\t<\/div>\n\t\t\t\t