{"id":12898,"date":"2024-06-11T17:24:59","date_gmt":"2024-06-11T17:24:59","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=12898"},"modified":"2024-07-02T14:05:42","modified_gmt":"2024-07-02T14:05:42","slug":"social-media-advertising","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/social-media-advertising\/","title":{"rendered":"Four major forms of social media advertising\u2014and which platforms support them"},"content":{"rendered":"

If your customers are on social media \u2013 and let\u2019s face it, they are \u2013 your brand’s ads also need to be on social media. That\u2019s a given. So the question that follows is: how? How should your brand’s social media advertising look to effectively reach your target audience? How can you optimise your social media ads to maximise your conversion rates?<\/p>\n

The answers to these questions depend on a few factors, like the type of product you\u2019re offering, the type of customer you\u2019re seeking, and even which kind of campaign you\u2019re running. We\u2019ve broken down four major types of social media advertising and explained what each one does best. Take a look and see how each can fit into your larger social media advertising strategy.<\/p>\n

1. Video ads<\/h2>\n

You might have heard that platforms like Instagram and Facebook are moving away from static images and toward video to compete with TikTok. Whether you\u2019re happy about that or not, it\u2019s true.<\/p>\n

Video ads tend to have higher engagement rates than static image ads. On Facebook, Databox found that 59% of small businesses polled said videos drive more clicks than images. On Instagram, Promo found that organic video ads get 38%<\/a> more engagement than static images.<\/p>\n

There are a few reasons why this is the case, and Hubspot published their findings on these reasons in their report, What Video Marketers Need to Know in 2022<\/em><\/a>. Viewers often feel like they understand a product better after viewing a video ad versus a static image. Videos themselves also hold viewers\u2019 attention better \u2013 they stop people from scrolling past, even if it\u2019s just a brief pause. We\u2019re also watching about double the amount of online videos that we watched in 2018, which also makes them ideal for lead generation \u2013 Hubspot found that 86 percent of marketers polled said video is perfect for this.<\/p>\n

Even without stats, it makes logical sense: a video can show a whole lot more than a static image. You can tell a brief story in a video, or a whole saga in a series of video ads. Sakeru Gummy did this with their Long, Long Man campaign. To advertise their new, 50cm long gummy sweets (versus the shorter original version), they created a series of ads that looks like a television drama. Chi-chan, one of the main characters, is initially intrigued by the mysterious Long, Long Man who enjoys long Sakeru sweets. Her boyfriend becomes jealous, then believes she is cheating before she makes a shocking confession. This is just the first of the unexpected twists in the story\u2026we won\u2019t spoil the rest, but we’ll link the whole thing so you can watch it yourself:

Audiences became familiar with Sakeru Gummy\u2019s characters, then continued to tune in to ads that told their story further. Video by OrbitalSquid, via Youtube<\/a><\/em><\/p>\n

You can do lots of things with video. Some of these include:<\/p>\n