{"id":15188,"date":"2024-04-22T14:13:28","date_gmt":"2024-04-22T14:13:28","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=15188"},"modified":"2024-04-22T15:28:27","modified_gmt":"2024-04-22T15:28:27","slug":"ways-to-promote-your-business","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/ways-to-promote-your-business\/","title":{"rendered":"Top 20 ways to promote your small business"},"content":{"rendered":"\n<p>Every small business needs promotion to attract new customers, and luckily, there\u2019s no <em>one<\/em> best way to promote a small business. Taking advantage of multiple strategies at once means that you can turn around immediate sales and foster long-term, sustainable growth at the same time.<\/p>\n\n\n\n<p>However, it is important to choose the best strategies for your particular business so that you spend your limited resources wisely. To help you understand your options, we\u2019ll review 20 of the best ways to promote a small business. When you\u2019re ready to turn your promotional ideas into a campaign, develop your marketing materials easily with VistaPrint.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Small business promotional checklist<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Goal:<\/strong> Every aspect of your promotional campaign should be tailored around a specific and measurable goal.<\/li>\n\n\n\n<li><strong>Target audience:<\/strong> Identify which <a href=\"https:\/\/www.vistaprint.com\/hub\/finding-your-target-audience\" target=\"_blank\" rel=\"noreferrer noopener\">segment of your current or potential audience<\/a> you need to reach to avoid wasting money on expensive, catch-all promotions.<\/li>\n\n\n\n<li><strong>Customer journey and sales funnel:<\/strong> Effective promotional messages are relevant to what stage in the <a href=\"https:\/\/99designs.com\/blog\/marketing-advertising\/customer-journey-map\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">customer journey<\/a> or <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-a-marketing-funnel\" target=\"_blank\" rel=\"noreferrer noopener\">sales funnel<\/a> the listeners are in.<\/li>\n\n\n\n<li><strong>Value proposition:<\/strong> Articulate what you offer customers that they can\u2019t get elsewhere to ensure your promotional pitches resonate.<\/li>\n\n\n\n<li><strong>Marketing basics:<\/strong> Review the basics of <a href=\"https:\/\/www.vistaprint.com\/hub\/principles-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">marketing principles<\/a> and how to develop a <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-write-marketing-plan-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">marketing plan<\/a>.<\/li>\n\n\n\n<li><strong>Resources:<\/strong> Calculate your resources\u2014your budget, workforce availability and time commitments\u2014to identify promotional strategies that are both achievable and yield the highest return on investment (ROI).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Develop your brand identity<\/h2>\n\n\n\n<p>Although branding establishes a <a href=\"https:\/\/www.vistaprint.com\/hub\/hub-building-a-brand-identity\" target=\"_blank\" rel=\"noreferrer noopener\">small business\u2019s visual identity<\/a>, it is also a form of promotion. Through strong, consistent and effective <a href=\"https:\/\/www.vistaprint.com\/design\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design<\/a>, small businesses make their products stand out from the competition with brand logos, packaging, merchandise and marketing materials.&nbsp;<\/p>\n\n\n\n<p>Not only does a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vistaprint.com\/hub\/brand-identity\" target=\"_blank\">solid brand identity<\/a> convey professionalism, but it also makes the business more memorable, which keeps customers coming back.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1185\" height=\"1390\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/logodesign-leighwill\/logodesign-leighwill.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1185,h_1390,c_scale\/f_auto,q_auto\/v1713437075\/ideas-and-advice-prod\/blogadmin\/logodesign-leighwill\/logodesign-leighwill.jpeg?_i=AA\" alt=\"Logo and brand identity design for an online food store\" class=\"wp-post-15188 wp-image-15218\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1713437075\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1185,h_1390,c_scale\/f_auto,q_auto\/v1713437075\/ideas-and-advice-prod\/blogadmin\/logodesign-leighwill\/logodesign-leighwill.jpeg?_i=AA 1185w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1229,c_scale\/f_auto,q_auto\/v1713437075\/ideas-and-advice-prod\/blogadmin\/logodesign-leighwill\/logodesign-leighwill.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_994,c_scale\/f_auto,q_auto\/v1713437075\/ideas-and-advice-prod\/blogadmin\/logodesign-leighwill\/logodesign-leighwill.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_760,c_scale\/f_auto,q_auto\/v1713437075\/ideas-and-advice-prod\/blogadmin\/logodesign-leighwill\/logodesign-leighwill.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_525,c_scale\/f_auto,q_auto\/v1713437075\/ideas-and-advice-prod\/blogadmin\/logodesign-leighwill\/logodesign-leighwill.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_290,c_scale\/f_auto,q_auto\/v1713437075\/ideas-and-advice-prod\/blogadmin\/logodesign-leighwill\/logodesign-leighwill.jpeg?_i=AA 248w\" sizes=\"(max-width: 1185px) 100vw, 1185px\" \/><\/figure>\n\n\n\n<p><em>Source: Design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/leighwill\" target=\"_blank\">leighwill<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hand out business cards<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-design-business-card\" target=\"_blank\" rel=\"noreferrer noopener\">Business cards<\/a> are more than handouts for contact information\u2014they promote small businesses through one-on-one interactions. While this may not be the most wide-reaching promotional strategy, it\u2019s more personal, and it bolsters your other promotions.&nbsp;<\/p>\n\n\n\n<p>Whenever your business is at a public event like a trade show or festival, it\u2019s always better <a href=\"https:\/\/www.vistaprint.com\/business-cards\" target=\"_blank\" rel=\"noreferrer noopener\">to have business cards on-hand<\/a> than to get caught without them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1973\" height=\"1509\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1973,h_1509,c_scale\/f_auto,q_auto\/v1713437022\/ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg?_i=AA\" alt=\"Business card design for a pet photography brand\" class=\"wp-post-15188 wp-image-15216\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1713437022\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1973,h_1509,c_scale\/f_auto,q_auto\/v1713437022\/ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg?_i=AA 1973w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1413,c_scale\/f_auto,q_auto\/v1713437022\/ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1260,c_scale\/f_auto,q_auto\/v1713437022\/ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1107,c_scale\/f_auto,q_auto\/v1713437022\/ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_954,c_scale\/f_auto,q_auto\/v1713437022\/ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_801,c_scale\/f_auto,q_auto\/v1713437022\/ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_648,c_scale\/f_auto,q_auto\/v1713437022\/ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_495,c_scale\/f_auto,q_auto\/v1713437022\/ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_342,c_scale\/f_auto,q_auto\/v1713437022\/ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_189,c_scale\/f_auto,q_auto\/v1713437022\/ideas-and-advice-prod\/blogadmin\/Petphotograph-GoodEnergy_152168aa1a\/Petphotograph-GoodEnergy_152168aa1a.jpeg?_i=AA 248w\" sizes=\"(max-width: 1973px) 100vw, 1973px\" \/><\/figure>\n\n\n\n<p><em>Source: Design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/goodenergy\" target=\"_blank\">GoodEnergy<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Put up effective signage<\/h2>\n\n\n\n<p>The whole point of a sign is to call attention to your business. Because good signage succinctly displays who you are, where you are located, what you sell and any other promotional details, it is especially useful for attracting spur-of-the-moment buyers.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/signs-posters\/a-frame-signs\" target=\"_blank\" rel=\"noreferrer noopener\">A-frame signs<\/a> draw foot traffic from the sidewalk, while <a href=\"https:\/\/www.vistaprint.com\/signs-posters\/flags\" target=\"_blank\" rel=\"noreferrer noopener\">standing signs<\/a> or <a href=\"https:\/\/www.vistaprint.com\/signs-posters\/banners\" target=\"_blank\" rel=\"noreferrer noopener\">banners<\/a> draw in traffic from the road. Because signs are reusable, they are a basic promotional tool small businesses should take advantage of early on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1092\" height=\"540\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Windowsign-GayanMH\/Windowsign-GayanMH.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1092,h_540,c_scale\/f_auto,q_auto\/v1713436965\/ideas-and-advice-prod\/blogadmin\/Windowsign-GayanMH\/Windowsign-GayanMH.jpeg?_i=AA\" alt=\"Window signage design for a pizzeria\" class=\"wp-post-15188 wp-image-15214\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1713436965\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1092,h_540,c_scale\/f_auto,q_auto\/v1713436965\/ideas-and-advice-prod\/blogadmin\/Windowsign-GayanMH\/Windowsign-GayanMH.jpeg?_i=AA 1092w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_518,c_scale\/f_auto,q_auto\/v1713436965\/ideas-and-advice-prod\/blogadmin\/Windowsign-GayanMH\/Windowsign-GayanMH.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_419,c_scale\/f_auto,q_auto\/v1713436965\/ideas-and-advice-prod\/blogadmin\/Windowsign-GayanMH\/Windowsign-GayanMH.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_320,c_scale\/f_auto,q_auto\/v1713436965\/ideas-and-advice-prod\/blogadmin\/Windowsign-GayanMH\/Windowsign-GayanMH.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_221,c_scale\/f_auto,q_auto\/v1713436965\/ideas-and-advice-prod\/blogadmin\/Windowsign-GayanMH\/Windowsign-GayanMH.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_122,c_scale\/f_auto,q_auto\/v1713436965\/ideas-and-advice-prod\/blogadmin\/Windowsign-GayanMH\/Windowsign-GayanMH.jpeg?_i=AA 248w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><\/figure>\n\n\n\n<p><em>Source: Design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/gayanmh\" target=\"_blank\">GayanMH<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Invest in a website<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/fox2now.com\/business\/press-releases\/ein-presswire\/694573842\/new-study-shows-81-of-consumers-expect-small-businesses-to-have-an-online-presence-impacting-buying-decisions\/\">majority<\/a> of shoppers use the internet to research businesses (including local businesses)\u2014so website presence is essential.&nbsp;<\/p>\n\n\n\n<p>For small businesses, launching a robust website is much more affordable and efficient with website builders like <a href=\"https:\/\/www.vistaprint.com\/digital-marketing\/websites\" target=\"_blank\" rel=\"noreferrer noopener\">Wix<\/a>. And if you already have a website, there\u2019s always room for improvement. Review the <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-create-a-business-website\" target=\"_blank\" rel=\"noreferrer noopener\">best practices<\/a> for website design and <a href=\"https:\/\/www.vistaprint.com\/hub\/website-customization\" target=\"_blank\" rel=\"noreferrer noopener\">customize your website<\/a> with the most robust tools for visitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1821\" height=\"1073\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/JoviSalon-deandesign\/JoviSalon-deandesign.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1821,h_1073,c_scale\/f_auto,q_auto\/v1713436913\/ideas-and-advice-prod\/blogadmin\/JoviSalon-deandesign\/JoviSalon-deandesign.jpeg?_i=AA\" alt=\"Wix website design for a salon\" class=\"wp-post-15188 wp-image-15212\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1713436913\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1821,h_1073,c_scale\/f_auto,q_auto\/v1713436913\/ideas-and-advice-prod\/blogadmin\/JoviSalon-deandesign\/JoviSalon-deandesign.jpeg?_i=AA 1821w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_971,c_scale\/f_auto,q_auto\/v1713436913\/ideas-and-advice-prod\/blogadmin\/JoviSalon-deandesign\/JoviSalon-deandesign.jpeg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_853,c_scale\/f_auto,q_auto\/v1713436913\/ideas-and-advice-prod\/blogadmin\/JoviSalon-deandesign\/JoviSalon-deandesign.jpeg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_735,c_scale\/f_auto,q_auto\/v1713436913\/ideas-and-advice-prod\/blogadmin\/JoviSalon-deandesign\/JoviSalon-deandesign.jpeg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_617,c_scale\/f_auto,q_auto\/v1713436913\/ideas-and-advice-prod\/blogadmin\/JoviSalon-deandesign\/JoviSalon-deandesign.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_499,c_scale\/f_auto,q_auto\/v1713436913\/ideas-and-advice-prod\/blogadmin\/JoviSalon-deandesign\/JoviSalon-deandesign.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_381,c_scale\/f_auto,q_auto\/v1713436913\/ideas-and-advice-prod\/blogadmin\/JoviSalon-deandesign\/JoviSalon-deandesign.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_263,c_scale\/f_auto,q_auto\/v1713436913\/ideas-and-advice-prod\/blogadmin\/JoviSalon-deandesign\/JoviSalon-deandesign.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_146,c_scale\/f_auto,q_auto\/v1713436913\/ideas-and-advice-prod\/blogadmin\/JoviSalon-deandesign\/JoviSalon-deandesign.jpeg?_i=AA 248w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/><\/figure>\n\n\n\n<p><em>Source: Design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/deansdesign\" target=\"_blank\">deandesign<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stay active on social media<\/h2>\n\n\n\n<p>Social media is now the <a href=\"https:\/\/www.statista.com\/statistics\/1455029\/online-channels-for-brand-and-product-discovery-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">leading channel<\/a> where shoppers discover brands. There are many <a href=\"https:\/\/www.vistaprint.com\/hub\/social-media-tips-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">social platforms for small businesses<\/a> to join, but you should invest only in those relevant to your audience and steadily build your following before expanding to new spaces.&nbsp;<\/p>\n\n\n\n<p>While social media platforms are free, you will need to factor in the cost of premium accounts (which often come with advanced tools for businesses) and the cost of producing content. Even on a budget, there is no shortage of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vistaprint.com\/hub\/social-media-content-ideas\" target=\"_blank\">content ideas for small businesses<\/a>. Develop a scalable strategy, like <a rel=\"noreferrer noopener\" href=\"https:\/\/create.vista.com\/\" target=\"_blank\">developing template posts<\/a> that you can upload quickly and consistently.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"2560\" height=\"1707\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1707,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA\" alt=\"Social media content template design for a food brand\" class=\"wp-post-15188 wp-image-15210\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1713436857\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1707,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA 2560w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_1365,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1232,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1098,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_965,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_832,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_698,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1713436857\/ideas-and-advice-prod\/blogadmin\/Logo_social-pepperpackdesign\/Logo_social-pepperpackdesign.jpeg?_i=AA 248w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p><em>Source: Design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/pepperpackdesign\" target=\"_blank\">Pepper Pack Design<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Launch a promotional campaign<\/h2>\n\n\n\n<p>Sales events, buy-one-get-one-free deals and gifts-with-purchase promote your business by offering an immediate incentive to shop. This promotion is perfect for introducing new products or shifting attention to slower selling inventory. While slashing prices might not be ideal for small businesses with tight budgets, limited-time sales events can mitigate profit losses while creating a sense of urgency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Put out print ads<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/hub\/print-marketing-materials\" target=\"_blank\" rel=\"noreferrer noopener\">Print advertising<\/a> provides a straightforward promotional pitch that is generally lower cost than video commercials.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/flyers\">Flyers<\/a> are useful for promoting specific products or sales, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vistaprint.com\/marketing-materials\/custom-postcards\" target=\"_blank\">postcards<\/a> promote business within specific neighborhoods through direct mail, and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vistaprint.com\/marketing-materials\/brochures\" target=\"_blank\">brochures<\/a> give extended information on a topic related to small businesses. While this promotional strategy casts a wide net and will not be relevant to every viewer, it quickly <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vistaprint.com\/hub\/brand-awareness\" target=\"_blank\">builds brand awareness<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"631\" height=\"881\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/socialmediaflyer-luzvierastudio\/socialmediaflyer-luzvierastudio.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_631,h_881,c_scale\/f_auto,q_auto\/v1713436784\/ideas-and-advice-prod\/blogadmin\/socialmediaflyer-luzvierastudio\/socialmediaflyer-luzvierastudio.jpeg?_i=AA\" alt=\"Flyer design for an ice-cream company\" class=\"wp-post-15188 wp-image-15208\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1713436784\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_631,h_881,c_scale\/f_auto,q_auto\/v1713436784\/ideas-and-advice-prod\/blogadmin\/socialmediaflyer-luzvierastudio\/socialmediaflyer-luzvierastudio.jpeg?_i=AA 631w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_625,c_scale\/f_auto,q_auto\/v1713436784\/ideas-and-advice-prod\/blogadmin\/socialmediaflyer-luzvierastudio\/socialmediaflyer-luzvierastudio.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_346,c_scale\/f_auto,q_auto\/v1713436784\/ideas-and-advice-prod\/blogadmin\/socialmediaflyer-luzvierastudio\/socialmediaflyer-luzvierastudio.jpeg?_i=AA 248w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/luzvierastudio\" target=\"_blank\">Luz Viera Studio<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Upload digital ads<\/h2>\n\n\n\n<p>Because they are intangible, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vistaprint.com\/hub\/digital-advertising\" target=\"_blank\">digital ads<\/a> like pop-ups and banner ads are designed for momentary viewing. But, they do provide interactive elements like CTA buttons that can generate immediate sales.&nbsp;<\/p>\n\n\n\n<p>Businesses can also track analytics to see in real time how a digital ad is performing and tweak or replace it if necessary. Digital ads are especially useful for small businesses with an invested online presence, like product landing pages CTAs can link visitors to.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"960\" height=\"960\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/manchesterunited-maryia\/manchesterunited-maryia.gif\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_960,h_960,c_fill,g_auto\/f_auto,q_auto\/v1713436705\/ideas-and-advice-prod\/blogadmin\/manchesterunited-maryia\/manchesterunited-maryia.gif?_i=AA\" alt=\"\" class=\"wp-post-15188 wp-image-15204\" data-format=\"gif\" data-transformations=\"f_auto,q_auto\" data-version=\"1713436705\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_960,h_960,c_fill,g_auto\/f_auto,q_auto\/v1713436705\/ideas-and-advice-prod\/blogadmin\/manchesterunited-maryia\/manchesterunited-maryia.gif?_i=AA 960w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1713436705\/ideas-and-advice-prod\/blogadmin\/manchesterunited-maryia\/manchesterunited-maryia.gif?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1713436705\/ideas-and-advice-prod\/blogadmin\/manchesterunited-maryia\/manchesterunited-maryia.gif?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1713436705\/ideas-and-advice-prod\/blogadmin\/manchesterunited-maryia\/manchesterunited-maryia.gif?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1713436705\/ideas-and-advice-prod\/blogadmin\/manchesterunited-maryia\/manchesterunited-maryia.gif?_i=AA 248w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Source: Design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/fpsarts\" target=\"_blank\">Maryia Dziadziulia<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start with pay-per-click advertising<\/h2>\n\n\n\n<p>Pay-per-click (PPC) advertising is a type of digital ad typically used for algorithmic platforms, such as social media, search engines and shopping websites. Businesses advance their products to the top of an algorithmically generated list (under a heading like \u201csponsored results\u201d) and pay only when users click their links. This makes PPC advertising invaluable for small businesses without large advertising budgets, social media followings or SEO traction.&nbsp;<\/p>\n\n\n\n<p>PPC ads have different names on each platform\u2014look into social media ads, paid search ads, promoted and recommended listings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Encourage word-of-mouth promotion with referrals<\/h2>\n\n\n\n<p>Because it\u2019s outside of your direct control, word-of-mouth promotion can seem elusive and unpredictable. However, there are steps small businesses can take to ensure customers are talking about your store with their friends.&nbsp;<\/p>\n\n\n\n<p>For starters, invest in your current customer base instead of chasing after new markets. Loyalty programs like frequent shopper discounts incentivize repeat customers through accumulated rewards. Additionally, hosting an online forum or social media group gives customers a shared space to meet each other and connect over their love of your products or general industry. And once you\u2019ve bolstered that existing customer base, use <a href=\"https:\/\/www.vistaprint.com\/hub\/referral-word-of-mouth-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">referral marketing<\/a> to turn those customers into word-of-mouth ambassadors for your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"2040\" height=\"2040\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2040,h_2040,c_fill,g_auto\/f_auto,q_auto\/v1713436639\/ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png?_i=AA\" alt=\"Rewards program card design for a juice brand\" class=\"wp-post-15188 wp-image-15202\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1713436639\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2040,h_2040,c_fill,g_auto\/f_auto,q_auto\/v1713436639\/ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png?_i=AA 2040w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1848,c_fill,g_auto\/f_auto,q_auto\/v1713436639\/ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1648,c_fill,g_auto\/f_auto,q_auto\/v1713436639\/ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_fill,g_auto\/f_auto,q_auto\/v1713436639\/ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_fill,g_auto\/f_auto,q_auto\/v1713436639\/ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_fill,g_auto\/f_auto,q_auto\/v1713436639\/ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1713436639\/ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1713436639\/ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1713436639\/ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1713436639\/ideas-and-advice-prod\/blogadmin\/rewardcard-edywijaya\/rewardcard-edywijaya.png?_i=AA 248w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/figure>\n\n\n\n<p><em>Source: Rewards card design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/2980882\" target=\"_blank\">Edy Wijaya<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reinforce your SEO efforts<\/h2>\n\n\n\n<p>SEO promotes your business website in search engine rankings. Start with the <a href=\"https:\/\/www.vistaprint.com\/hub\/small-business-seo-guide\" target=\"_blank\" rel=\"noreferrer noopener\">basics of SEO<\/a> and ensure that strategic areas of your website (like product pages) are optimized with the keywords shoppers use when searching for products like yours.&nbsp;<\/p>\n\n\n\n<p>In addition to optimizing your main website, consider adopting a <a href=\"https:\/\/www.vistaprint.com\/hub\/small-business-digital-marketing-checklist\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing strategy<\/a>. Through a website blog, you can craft informational articles on topics relating to your industry using SEO keywords. At the same time, you promote your business as a knowledge resource.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keep in touch through email marketing<\/h2>\n\n\n\n<p>Email marketing promotes your business directly within customers\u2019 inboxes, and because the correspondence is ongoing and conversational, it has more lasting potential than a quick advertisement.&nbsp;<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.vistaprint.com\/hub\/small-business-email-marketing\" target=\"_blank\">Building your subscriber list<\/a> involves putting a prompt at strategic points throughout your website and incentivizing sign-up. Likewise, you\u2019ll need to compel receivers to actually open those emails\u2014research <a href=\"https:\/\/www.vistaprint.com\/hub\/email-marketing-best-practices\">best practices<\/a> for subject lines and craft newsletter content that will hold readers\u2019 interest.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img width=\"480\" height=\"695\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/promoemail-SFicu-FULL\/promoemail-SFicu-FULL.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_695,c_scale\/f_auto,q_auto\/v1713436570\/ideas-and-advice-prod\/blogadmin\/promoemail-SFicu-FULL\/promoemail-SFicu-FULL.jpeg?_i=AA\" alt=\"Email newsletter design for a craft beer brand\" class=\"wp-post-15188 wp-image-15200\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1713436570\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_695,c_scale\/f_auto,q_auto\/v1713436570\/ideas-and-advice-prod\/blogadmin\/promoemail-SFicu-FULL\/promoemail-SFicu-FULL.jpeg?_i=AA 960w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_1226,c_scale\/f_auto,q_auto\/v1713436570\/ideas-and-advice-prod\/blogadmin\/promoemail-SFicu-FULL\/promoemail-SFicu-FULL.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_937,c_scale\/f_auto,q_auto\/v1713436570\/ideas-and-advice-prod\/blogadmin\/promoemail-SFicu-FULL\/promoemail-SFicu-FULL.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_648,c_scale\/f_auto,q_auto\/v1713436570\/ideas-and-advice-prod\/blogadmin\/promoemail-SFicu-FULL\/promoemail-SFicu-FULL.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_358,c_scale\/f_auto,q_auto\/v1713436570\/ideas-and-advice-prod\/blogadmin\/promoemail-SFicu-FULL\/promoemail-SFicu-FULL.jpeg?_i=AA 248w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/stefanficu\" target=\"_blank\">SFicu<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Claim your local listing pages<\/h2>\n\n\n\n<p>For as much work as you put into official business channels, many customers discover and research local businesses on platforms you don\u2019t own\u2014like Yelp, Foursquare, Facebook and TripAdvisor. While customers typically submit photos and reviews to these sites, small businesses can claim their own local listing pages, upload professional promotional photography and publicly address any negative experiences. Similarly, filling out profiles on Google Business Page and Bing Places boosts your <a href=\"https:\/\/www.vistaprint.com\/hub\/local-seo-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">local SEO efforts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partner with other businesses<\/h2>\n\n\n\n<p>Through strategic partnerships, small businesses can cross promote their products with other businesses or influencers. By working with a business whose products are complementary but different from your own, you get access to another business\u2019s audience in exchange for promoting their products in your own business. Plus, partnering with industry influencers for sponsored content creates ads with the authority of a peer recommendation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1148\" height=\"1105\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/connecting_partners-FeMelo\/connecting_partners-FeMelo.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1148,h_1105,c_scale\/f_auto,q_auto\/v1713436484\/ideas-and-advice-prod\/blogadmin\/connecting_partners-FeMelo\/connecting_partners-FeMelo.png?_i=AA\" alt=\"Illustration representing partnership\" class=\"wp-post-15188 wp-image-15198\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1713436484\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1148,h_1105,c_scale\/f_auto,q_auto\/v1713436484\/ideas-and-advice-prod\/blogadmin\/connecting_partners-FeMelo\/connecting_partners-FeMelo.png?_i=AA 1148w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1008,c_scale\/f_auto,q_auto\/v1713436484\/ideas-and-advice-prod\/blogadmin\/connecting_partners-FeMelo\/connecting_partners-FeMelo.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_816,c_scale\/f_auto,q_auto\/v1713436484\/ideas-and-advice-prod\/blogadmin\/connecting_partners-FeMelo\/connecting_partners-FeMelo.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_623,c_scale\/f_auto,q_auto\/v1713436484\/ideas-and-advice-prod\/blogadmin\/connecting_partners-FeMelo\/connecting_partners-FeMelo.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_431,c_scale\/f_auto,q_auto\/v1713436484\/ideas-and-advice-prod\/blogadmin\/connecting_partners-FeMelo\/connecting_partners-FeMelo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_238,c_scale\/f_auto,q_auto\/v1713436484\/ideas-and-advice-prod\/blogadmin\/connecting_partners-FeMelo\/connecting_partners-FeMelo.png?_i=AA 248w\" sizes=\"(max-width: 1148px) 100vw, 1148px\" \/><\/figure>\n\n\n\n<p><em>Source: Design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/femelo\" target=\"_blank\">Fe Melo<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create an affiliate marketing program<\/h2>\n\n\n\n<p>Through affiliate marketing, independent marketers and content creators earn a commission by promoting your business with an affiliate link. Because this is a passive strategy, it allows busy small businesses to leave the promotion up to their independent marketing partners.&nbsp;<\/p>\n\n\n\n<p>Unlike PPC ads, commissions are paid out only when a product is <em>purchased<\/em> through the affiliate link. Small businesses simply set up an affiliate program (usually advertised on their website) and generate affiliate links (through affiliate management software) for accepted partners. With that said, securing top-notch partners may mean putting effort into recruitment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get media coverage with a press release<\/h2>\n\n\n\n<p>Press coverage provides free promotion through an outlet with a sustained readership.&nbsp;<\/p>\n\n\n\n<p>To get coverage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>make a list of the outlets you want to be featured in<\/li>\n\n\n\n<li>find the best contacts for editors and journalists<\/li>\n\n\n\n<li>craft effective pitches<\/li>\n<\/ul>\n\n\n\n<p>These pitches often involve something newsworthy about your business that will be relevant to the outlet\u2019s readership (such as a grand opening, new product or community partnership) in which case, you\u2019ll want to <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-write-press-release\" target=\"_blank\" rel=\"noreferrer noopener\">put together a press release<\/a>. Additionally, entertainment outlets provide an opportunity to pitch your products for listicles or seasonal gift guides.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Encourage product reviews<\/h2>\n\n\n\n<p>Reviews promote small businesses by encouraging customers to recommend or improve the product.&nbsp;<\/p>\n\n\n\n<p>Positive reviews can be repurposed as quoted testimonials, adding peer authority to your other promotional content. On the other hand, negative reviews are an opportunity to respond and show excellent customer service in action. In addition to securing reviews from everyday customers, reach out to content creators in your industry for authoritative product reviews.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1300\" height=\"975\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/cardinsert-TerryBogard-edited\/cardinsert-TerryBogard-edited.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1300,h_975,c_scale\/f_auto,q_auto\/v1713436410\/ideas-and-advice-prod\/blogadmin\/cardinsert-TerryBogard-edited\/cardinsert-TerryBogard-edited.jpeg?_i=AA\" alt=\"Review card insert design for a baby product brand\" class=\"wp-post-15188 wp-image-15196\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1713436410\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1300,h_975,c_scale\/f_auto,q_auto\/v1713436410\/ideas-and-advice-prod\/blogadmin\/cardinsert-TerryBogard-edited\/cardinsert-TerryBogard-edited.jpeg?_i=AA 1300w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_936,c_scale\/f_auto,q_auto\/v1713436410\/ideas-and-advice-prod\/blogadmin\/cardinsert-TerryBogard-edited\/cardinsert-TerryBogard-edited.jpeg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_786,c_scale\/f_auto,q_auto\/v1713436410\/ideas-and-advice-prod\/blogadmin\/cardinsert-TerryBogard-edited\/cardinsert-TerryBogard-edited.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1713436410\/ideas-and-advice-prod\/blogadmin\/cardinsert-TerryBogard-edited\/cardinsert-TerryBogard-edited.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1713436410\/ideas-and-advice-prod\/blogadmin\/cardinsert-TerryBogard-edited\/cardinsert-TerryBogard-edited.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1713436410\/ideas-and-advice-prod\/blogadmin\/cardinsert-TerryBogard-edited\/cardinsert-TerryBogard-edited.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1713436410\/ideas-and-advice-prod\/blogadmin\/cardinsert-TerryBogard-edited\/cardinsert-TerryBogard-edited.jpeg?_i=AA 248w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<p><em>Source: Design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/terrybogard\" target=\"_blank\">Terry Bogard<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Host an in-person event<\/h2>\n\n\n\n<p>An in-person event provides a way to promote your business face-to-face with customers. A <a rel=\"noreferrer noopener\" href=\"https:\/\/99designs.com\/blog\/case-studies\/grand-opening-mochinut\/\" target=\"_blank\">grand opening <\/a>gives you an opportunity to create a first impression, both with your products and the people behind them.&nbsp;<\/p>\n\n\n\n<p>Events that are related to your general industry, like hosting a guest speaker, draw in traffic outside your typical customer base. In addition to hosting events, you can take your business on the road to trade shows, outdoor markets or festivals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sponsor a local event or charity<\/h2>\n\n\n\n<p>Through local sponsorship, small businesses can promote their community in addition to their own business. Consider offering sponsorships to local festivals, parades or sports events like marathons or children\u2019s leagues. In doing so, you can get your name on the event\u2019s promotional products or secure permission to distribute your own products at the event.&nbsp;<\/p>\n\n\n\n<p>For a more charitable sponsorship, partner with a local nonprofit for a fundraising campaign, such as donating a percentage of sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Open new distribution channels<\/h2>\n\n\n\n<p>Once your small business has grown substantially, the next big promotional strategy is expanding your business operations through new distribution channels.&nbsp;<\/p>\n\n\n\n<p>These can include new pop-up locations, delivery routes or franchise store locations. New distribution channels expand your brand\u2019s local visibility and allow you to grow your business using the same proven model.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1200\" height=\"750\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Kiosk-HTM13-edited\/Kiosk-HTM13-edited.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_750,c_scale\/f_auto,q_auto\/v1713436339\/ideas-and-advice-prod\/blogadmin\/Kiosk-HTM13-edited\/Kiosk-HTM13-edited.png?_i=AA\" alt=\"3D design for a retail kiosk\" class=\"wp-post-15188 wp-image-15192\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1713436339\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_750,c_scale\/f_auto,q_auto\/v1713436339\/ideas-and-advice-prod\/blogadmin\/Kiosk-HTM13-edited\/Kiosk-HTM13-edited.png?_i=AA 1200w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_655,c_scale\/f_auto,q_auto\/v1713436339\/ideas-and-advice-prod\/blogadmin\/Kiosk-HTM13-edited\/Kiosk-HTM13-edited.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_530,c_scale\/f_auto,q_auto\/v1713436339\/ideas-and-advice-prod\/blogadmin\/Kiosk-HTM13-edited\/Kiosk-HTM13-edited.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_405,c_scale\/f_auto,q_auto\/v1713436339\/ideas-and-advice-prod\/blogadmin\/Kiosk-HTM13-edited\/Kiosk-HTM13-edited.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_280,c_scale\/f_auto,q_auto\/v1713436339\/ideas-and-advice-prod\/blogadmin\/Kiosk-HTM13-edited\/Kiosk-HTM13-edited.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_155,c_scale\/f_auto,q_auto\/v1713436339\/ideas-and-advice-prod\/blogadmin\/Kiosk-HTM13-edited\/Kiosk-HTM13-edited.png?_i=AA 248w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><em>Source: 3D design by <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/99designs.com\/profiles\/1549143\" target=\"_blank\">HTM13\u2122<\/a> via 99designs by Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promote your small business the smart way<\/h2>\n\n\n\n<p>Choosing the best way to promote your small business involves selectively targeting your audience with resonant campaigns and high quality <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vistaprint.com\/marketing-materials\" target=\"_blank\">marketing materials<\/a>. Fortunately, with so many promotional strategies available for budgets big and small, there\u2019s room to experiment. After that, the next step is to identify those promotions that have worked and develop creative ways to replicate them.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Need to print marketing materials?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Explore all your options today.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/marketing-materials\"\n   title=\"Let\u00b4s go\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/15188;https:\/\/www.vistaprint.com\/marketing-materials;Content:Text Link;Let\u00b4s go\" data-tracking-navigation-detail=\"Let\u00b4s go\">\n    Let\u00b4s go<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Every small business needs promotion to attract new customers, and luckily, there\u2019s no one best way to promote a small [&hellip;]<\/p>\n","protected":false},"author":174,"featured_media":15297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Top 20 Ways to Promote Your Small Business | VistaPrint US","_seopress_titles_desc":"Thinking about how to drive traffic and attract new customers? Well, we&#039;ve got your covered! In this article, we&#039;ll cover the top 20 ways to promote your business that&#039;s sure the help your business grow.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/15188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=15188"}],"version-history":[{"count":3,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/15188\/revisions"}],"predecessor-version":[{"id":36467,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/15188\/revisions\/36467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/15297"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=15188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=15188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=15188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}