- \n
- Increase your visibility<\/li>\n\n\n\n
- Make you stand out from the competition<\/li>\n\n\n\n
- Promote a sale or event<\/li>\n\n\n\n
- Build brand awareness<\/li>\n\n\n\n
- Let people know you\u2019re open for business<\/li>\n<\/ul>\n\n\n\n
Types of signs you should know<\/h2>\n\n\n\n
- \n
- Banners and flags<\/a><\/li>\n\n\n\n
- Sandwich boards<\/a><\/li>\n\n\n\n
- Window signs<\/a> <\/li>\n\n\n\n
- Floor decals<\/a><\/li>\n\n\n\n
- Posters<\/a><\/li>\n\n\n\n
- Vehicle signs<\/a> <\/li>\n<\/ol>\n\n\n\n
Already know what sign you want? Jump ahead to learn more about tips and best practices<\/a> that will help your signs stand out.<\/p>\n\n\n\n
1. Banners and flags<\/h2>\n\n\n\n
Banners<\/a> and flags demand attention with their prominent size, making them a compelling signage option. Their bold presence loudly and proudly proclaims your business\u2019s brand or message and can\u2019t be ignored by passersby.\u00a0<\/p>\n\n\n\n
Whether fluttering in the wind to announce a sale, mark an event or simply draw attention to your business, banners and flags offer a visually striking way to communicate your message.<\/p>\n\n\n\n
If you are looking for more options and styles, check out all our customizable outdoor signs<\/a>.<\/p>\n\n\n\n
![\"Mush](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_799,h_601,c_scale\/f_auto,q_auto\/v1713853169\/ideas-and-advice-prod\/blogadmin\/image-4\/image-4.png?_i=AA\")
<\/figure>\n\n\n\n2. Sandwich boards <\/h2>\n\n\n\n
Sandwich boards (or A-frame signs<\/a>) are a classic street-side sign that offers a versatile and effective way to promote your business or draw attention to your services or menu. They combine visibility with engagement to attract customers and drive foot traffic to your storefront, especially perfect if your storefront is slightly hidden from plain view.\u00a0<\/p>\n\n\n\n
\n\n![\"Afro](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_597,h_600,c_scale\/f_auto,q_auto\/v1713853253\/ideas-and-advice-prod\/blogadmin\/image-5\/image-5.png?_i=AA\")
<\/figure>\n<\/div><\/div>\n\n\n\n\n![\"A-frame](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1713977176\/ideas-and-advice-prod\/blogadmin\/MXP-8855-a-frame-ProductTile-002_en-us-S\/MXP-8855-a-frame-ProductTile-002_en-us-S.png?_i=AA\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n
3. Window signs <\/h2>\n\n\n\n
If your business storefront has a window, don\u2019t let it go to waste! Window signs<\/a> are an easy and effective method to keep customers informed about your opening hours, latest offers, sales and more. Printing window signs is usually on the cheaper end of the sign budget scale, making it the perfect option to refresh your signage and promote new deals.\u00a0<\/p>\n\n\n\n
![\"Window](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1713977537\/ideas-and-advice-prod\/blogadmin\/NPIB-22558-Front-Adhesive-Sticker-002_en-us-S\/NPIB-22558-Front-Adhesive-Sticker-002_en-us-S.png?_i=AA\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
4. Floor decals <\/h3>\n\n\n\n
Floor decals<\/a> offer a clever alternative for using space when wall and window space is limited. For those who are more inclined to gaze downward, floor decals present an even better way to grab their attention and direct customers accordingly. \u00a0<\/p>\n\n\n\n
\n\n![\"Floor](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1713976603\/ideas-and-advice-prod\/blogadmin\/floor-decals-retail-002_US-S\/floor-decals-retail-002_US-S.png?_i=AA\")
<\/figure>\n<\/div>\n\n\n\n\n![\"Floor](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1713976605\/ideas-and-advice-prod\/blogadmin\/NPIB16871-LP-tile-floor-decal-001_en-us-S\/NPIB16871-LP-tile-floor-decal-001_en-us-S.png?_i=AA\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\n5. Posters <\/h3>\n\n\n\n
Posters<\/a> are timeless and versatile signage suitable for both walls and windows. They offer a cost-effective marketing option for promotions or new products for your small business. Similar to window signs, posters offer great versatility due to their budget friendly ability to switch up the surroundings in your store.\u00a0<\/p>\n\n\n\n
\n\n![\"Custom](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_595,c_scale\/f_auto,q_auto\/v1713853277\/ideas-and-advice-prod\/blogadmin\/image-8\/image-8.png?_i=AA\")
<\/figure>\n<\/div><\/div>\n\n\n\n\n![\"Printed](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1713977408\/ideas-and-advice-prod\/blogadmin\/NPIB-22075-Posters-11x17-product-tile-001_EN-US-S\/NPIB-22075-Posters-11x17-product-tile-001_EN-US-S.png?_i=AA\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n
6. Vehicle signs <\/h3>\n\n\n\n
Vehicle signs or car door decals<\/a> offer a dynamic and budget-friendly method to advertise your small business, particularly if your services involve driving, like delivery or private driving instruction. By transforming your vehicles into mobile billboards, you effectively reach potential customers while on the move.\u00a0<\/p>\n\n\n\n
\n\n![\"Car](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1713978123\/ideas-and-advice-prod\/blogadmin\/real-estate-car-decal-back-001_US-S\/real-estate-car-decal-back-001_US-S.png?_i=AA\")
<\/figure>\n<\/div>\n\n\n\n\n![\"Car](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1713978119\/ideas-and-advice-prod\/blogadmin\/20675-Signage-Cat-Page-Car-Signs-Category-001_en-us-S-1\/20675-Signage-Cat-Page-Car-Signs-Category-001_en-us-S-1.png?_i=AA\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n
Best practices and tips on signage design<\/h2>\n\n\n\n
So now that you know about the types of signs, how do you choose what to use? It\u2019s always a good idea to choose a variety of types of signs to cover different situations, but it\u2019s only truly beneficial when they deliver results. That’s where signage design tips<\/a> come in! Here are some simple best practices to get a great return on investment.\u00a0<\/p>\n\n\n\n
Keep in mind your brand identity and marketing strategy <\/h3>\n\n\n\n
Whichever signage options you decide to use, shout your small business brand from the rooftops. As you design your sign, remain faithful to your brand identity and marketing strategy, ensuring consistency and reinforcing your business’s unique message and values.<\/p>\n\n\n\n
Consider the surrounding space<\/h3>\n\n\n\n
While choosing the largest sign option to promote your small business may be tempting, it’s essential to consider the space surrounding the sign. Ensure the sign fits harmoniously and effectively grabs attention without overwhelming the area.<\/p>\n\n\n\n
Standout from competitors with great design <\/h3>\n\n\n\n
Resist the urge to overload your sign with information about your small business. Instead, prioritize brilliant design. A well-crafted sign not only grabs attention but also delivers your message in a visually captivating and unforgettable way. <\/p>\n\n\n\n
Consider text hierarchy <\/h3>\n\n\n\n
Great design starts with the foundational principles of graphic design \u2014 one of which is text hierarchy. Identify which message holds the greatest significance and make this the largest text so it commands the most attention. <\/p>\n\n\n\n
Include a CTA <\/h3>\n\n\n\n
In an ideal world, what would you like your customers to do next once they\u2019ve seen your sign? Visit your shop? Sign up for your newsletter? Marketing 101 tells us to include a call to action (CTA) in our day-to-day marketing efforts so that customers have a guide for their next step.<\/p>\n\n\n\n
Be bold and clear <\/h3>\n\n\n\n
In the fast-paced world of street traffic, you have mere seconds to captivate a passerby’s interest. It’s crucial that your message cuts through the noise and distractions with clarity, leaving no room for confusion. Keep it succinct and to the point, avoiding unnecessary details that might dilute its impact.<\/p>\n\n\n\n
Consider a QR code <\/h3>\n\n\n\n
Incorporating a QR code<\/a> on your sign is an excellent opportunity to offer customers a quick and convenient way to access more information using their phones. However, consider the type of sign before including a QR code; posters and window signs are ideal, and they won’t be effective on flags or banners due to their distance from viewers.<\/p>\n\n\n\n
Need more signage design tips? Learn what these famous signs can teach your small business<\/a> and check out our ultimate guide to signage design<\/a>.<\/p>\n\n\n\n
Create a stunning sign for your small business<\/h2>\n\n\n\n
As your small business expands, investing in signage is crucial for your marketing strategy. With numerous options available, choosing the right signs and implementing signage best practices greatly impacts your business, attracting foot traffic and boosting brand recognition.\u00a0<\/p>\n\n\n\n
Each sign type serves a distinct purpose, catering to various business needs and brand identities. Each plays a role in effective promotion, from attention-grabbing banners to informative window signs and practical safety signage.\u00a0<\/p>\n\n\n\n
\n \n\n\n\n Need custom signs? <\/div>\n\n\n Print your custom sign for your small business today. <\/div>\n <\/div>\n\n - Sandwich boards<\/a><\/li>\n\n\n\n
- Banners and flags<\/a><\/li>\n\n\n\n