{"id":23882,"date":"2024-12-11T11:05:46","date_gmt":"2024-12-11T11:05:46","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=23882"},"modified":"2024-12-11T11:05:51","modified_gmt":"2024-12-11T11:05:51","slug":"11-famous-brand-logo-evolutions-lessons-for-redesigning-your-logo","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/11-famous-brand-logo-evolutions-lessons-for-redesigning-your-logo\/","title":{"rendered":"11 famous brand logo evolutions: Lessons for redesigning your logo"},"content":{"rendered":"\n<p>Brands need to evolve to stay relevant\u2014and so do their logos. What worked decades ago might now look dated or fail to connect with modern audiences. Whether adapting to cultural trends, embracing minimalism or showcasing innovation, brands need to regularly redesign and update their logo for growth and adaptability. For small business owners, understanding how famous brand logos have evolved provides valuable lessons for logo redesign. Read on for 11 famous brand logo evolutions\u2014from Canon to Shell\u2014that will spark logo design ideas.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Ready to create a unique brand logo?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Get started for free today with Logomaker by VistaPrint.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/logomaker\"\n   title=\"Let\u2019s go!\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/23882;https:\/\/www.vistaprint.com\/logomaker;Content:Text Link;Let\u2019s go!\" data-tracking-navigation-detail=\"Let\u2019s go!\">\n    Let\u2019s go!<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways            <\/div>\n            <div class=\"text\">\n                <ul>\n<li aria-level=\"1\">As a business evolves, so should its logo. Whether expanding into new markets or launching new products, a logo communicates major changes, signaling innovation and progress.<\/li>\n<li aria-level=\"1\">While modernization is essential, don\u2019t lose sight of your brand\u2019s history and identity. Keep key elements like colors, shapes and symbols that are significant to your business, reassuring existing customers while attracting new ones.<\/li>\n<li aria-level=\"1\">Logo updates are necessary to maintain relevance and continue to resonate with audiences. Small tweaks can keep a brand feeling fresh and modern without losing its identity.<\/li>\n<li aria-level=\"1\">We can learn from the evolution of famous brand logos. While brands like Apple and Microsoft have made minimal minor adjustments to their logos over time, maintaining their core identity while embracing modernity, Chevrolet and Pepsi have had many logo iterations over the years.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why logo evolution matters<\/h2>\n\n\n\n<p>Your logo is often the first impression customers have of your brand. To stay impactful and attract new audiences, logos need to evolve.<\/p>\n\n\n\n<p>Here\u2019s why it might be time for a <a href=\"https:\/\/www.vistaprint.com\/hub\/logo-redesign\" target=\"_blank\" rel=\"noreferrer noopener\">logo redesign<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Changes in brand values:<\/strong> Businesses grow, expand and shift focus, and their logos should reflect and communicate these developments.<\/li>\n\n\n\n<li><strong>Design trends: <\/strong>While it rarely works to be too trendy with logo design, understanding <a href=\"https:\/\/www.vistaprint.com\/hub\/color-trends\" target=\"_blank\" rel=\"noreferrer noopener\">color trends<\/a>, <a href=\"https:\/\/www.vistaprint.com\/hub\/font-trends\" target=\"_blank\" rel=\"noreferrer noopener\">font trends<\/a> and <a href=\"https:\/\/www.vistaprint.com\/hub\/graphic-design-trends\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design trends<\/a> can show your audience you have your finger on the pulse.<\/li>\n\n\n\n<li><strong>Increasing brand recognition:<\/strong> Simplified <a href=\"https:\/\/www.vistaprint.com\/hub\/designing-a-logo-inspiration\" target=\"_blank\" rel=\"noreferrer noopener\">logo designs<\/a> are easier to recognize and more versatile across different platforms, so if your logo is outdated, it may be time to simplify it.<\/li>\n\n\n\n<li><strong>New competition or audience:<\/strong> A logo redesign might be just what you need to appeal to new audiences and show existing customers why they should choose you over competitors.<\/li>\n<\/ul>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>If you\u2019re starting from scratch, discover <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-design-logo\" target=\"_blank\" rel=\"noopener\">how to design a logo<\/a> in our ultimate guide.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shell\">1. Shell: Creating iconic symbols<\/h2>\n\n\n\n<p>The evolution of the Shell logo highlights a shift from literal depiction to simplified symbolism. Shell\u2019s original 1900 logo design\u2014a basic illustration of a seashell\u2014was functional for its time but lacked the bold, attention-grabbing simplicity necessary to attract customers today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"598\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/shell-logo_296381a442\/shell-logo_296381a442.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_598,c_scale\/f_auto,q_auto\/v1733911538\/ideas-and-advice-prod\/blogadmin\/shell-logo_296381a442\/shell-logo_296381a442.jpg?_i=AA\" alt=\"Shell logo famous brand logo evolution\" class=\"wp-post-23882 wp-image-29638\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911538\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_598,c_scale\/f_auto,q_auto\/v1733911538\/ideas-and-advice-prod\/blogadmin\/shell-logo_296381a442\/shell-logo_296381a442.jpg?_i=AA 1350w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_729,c_scale\/f_auto,q_auto\/v1733911538\/ideas-and-advice-prod\/blogadmin\/shell-logo_296381a442\/shell-logo_296381a442.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_612,c_scale\/f_auto,q_auto\/v1733911538\/ideas-and-advice-prod\/blogadmin\/shell-logo_296381a442\/shell-logo_296381a442.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_495,c_scale\/f_auto,q_auto\/v1733911538\/ideas-and-advice-prod\/blogadmin\/shell-logo_296381a442\/shell-logo_296381a442.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_378,c_scale\/f_auto,q_auto\/v1733911538\/ideas-and-advice-prod\/blogadmin\/shell-logo_296381a442\/shell-logo_296381a442.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_261,c_scale\/f_auto,q_auto\/v1733911538\/ideas-and-advice-prod\/blogadmin\/shell-logo_296381a442\/shell-logo_296381a442.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_144,c_scale\/f_auto,q_auto\/v1733911538\/ideas-and-advice-prod\/blogadmin\/shell-logo_296381a442\/shell-logo_296381a442.jpg?_i=AA 248w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><em>Shell logo evolution from 1900 to today<\/em><\/p>\n\n\n\n<p>By 1904, Shell introduced a more recognizable, front-facing shell logo design, removing much of the ambiguity over what the object is. Although these details were realistic, the finer elements don\u2019t translate well at smaller sizes or in more modern contexts like smartphone icons or signage.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"278\" height=\"240\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/1904-shell\/1904-shell.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911459\/ideas-and-advice-prod\/blogadmin\/1904-shell\/1904-shell.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29576\" alt=\"Shell logo in 1904\" loading=\"lazy\" data-size-slug=\"large\" data-crop=\"1\" data-transformation-crop=\"w_1024,h_1024,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911459\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911459\/ideas-and-advice-prod\/blogadmin\/1904-shell\/1904-shell.jpg?_i=AA 278w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_214,c_scale\/f_auto,q_auto\/v1733911459\/ideas-and-advice-prod\/blogadmin\/1904-shell\/1904-shell.jpg?_i=AA 248w\" sizes=\"(max-width: 278px) 100vw, 278px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Shell logo, 1904<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"254\" height=\"219\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/1948-shell\/1948-shell.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911470\/ideas-and-advice-prod\/blogadmin\/1948-shell\/1948-shell.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29582\" alt=\"Shell logo in 1948\" loading=\"lazy\" data-size-slug=\"large\" data-crop=\"1\" data-transformation-crop=\"w_1024,h_1024,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911470\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911470\/ideas-and-advice-prod\/blogadmin\/1948-shell\/1948-shell.jpg?_i=AA 254w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_213,c_scale\/f_auto,q_auto\/v1733911470\/ideas-and-advice-prod\/blogadmin\/1948-shell\/1948-shell.jpg?_i=AA 248w\" sizes=\"(max-width: 254px) 100vw, 254px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Shell logo, 1948<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>Shell introduced its iconic red and yellow <a href=\"https:\/\/www.vistaprint.com\/hub\/branding-colors\" target=\"_blank\" rel=\"noreferrer noopener\">brand color scheme<\/a> in 1948, a bold move inspired by <a href=\"https:\/\/www.vistaprint.com\/hub\/color-psychology\" target=\"_blank\" rel=\"noreferrer noopener\">color psychology<\/a> and technological advances in color printing. The color combination\u2014usually reserved for the fast food industry\u2014conveys energy and action, qualities that align with Shell\u2019s <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-identity\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity<\/a>.<\/p>\n\n\n\n<p>Over the years, Shell continued to simplify its logo design, with smoother edges, fewer details and a bolder outline. Today, the famous brand logo has evolved to be so recognizable that the company name can be left out entirely, and consumers still know who they are. This is a great example of strong <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-awareness\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a> at play.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"baskinrobbins\">2. Baskin-Robbins: Highlighting unique selling points creatively<\/h2>\n\n\n\n<p>Baskin-Robbins\u2019s USP has always been its wide selection of ice cream flavors. We don\u2019t even need to tell you how many because their <a href=\"https:\/\/www.vistaprint.com\/hub\/logo-and-branding\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a> has done its job over the years. The original logo design embraced this selling point by featuring the number 31 prominently so that customers would associate the Baskin-Robbins name with a multitude of flavor options.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"343\" height=\"193\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/logo-evolution\/logo-evolution.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911509\/ideas-and-advice-prod\/blogadmin\/logo-evolution\/logo-evolution.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29622\" alt=\"Baskin-Robbins logo famous brand logo evolution\" loading=\"lazy\" data-size-slug=\"large\" data-crop=\"1\" data-transformation-crop=\"w_1024,h_1024,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911509\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911509\/ideas-and-advice-prod\/blogadmin\/logo-evolution\/logo-evolution.jpg?_i=AA 343w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1733911509\/ideas-and-advice-prod\/blogadmin\/logo-evolution\/logo-evolution.jpg?_i=AA 248w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Baskin-Robbins logo evolution from 1945 to today<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1064\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1064,h_600,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29580\" alt=\"Baskin-Robbins logo famous brand logo evolution\" loading=\"lazy\" data-transformation-crop=\"w_1064,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911716\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1064,h_600,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA 2560w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_1155,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1042,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_929,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_816,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_703,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_591,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_478,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_365,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_252,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1733911716\/ideas-and-advice-prod\/blogadmin\/1945-today\/1945-today.jpg?_i=AA 248w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Baskin-Robbins logo evolution from 1945 to today<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>This <a href=\"https:\/\/www.vistaprint.com\/hub\/worlds-most-famous-logos\" target=\"_blank\" rel=\"noreferrer noopener\">famous brand logo<\/a> evolution is a case of improving on the original design rather than \u201cfixing\u201d it. In 1991, Baskin-Robbins opted for a more modern, minimalist logo with a pink and blue color scheme, reflecting its playful, family-friendly <a href=\"https:\/\/www.vistaprint.com\/hub\/understanding-brand-personality\" target=\"_blank\" rel=\"noreferrer noopener\">brand personality<\/a>. It also refined the &#8220;31&#8221; element, framing it within a circle that subtly resembles an ice cream scoop.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img width=\"500\" height=\"281\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/1991-2006_29663140e0\/1991-2006_29663140e0.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_500,h_281,c_scale\/f_auto,q_auto\/v1733914222\/ideas-and-advice-prod\/blogadmin\/1991-2006_29663140e0\/1991-2006_29663140e0.jpg?_i=AA\" alt=\"Baskin-Robbins logo in 1991\" class=\"wp-post-23882 wp-image-29663\" style=\"width:840px;height:auto\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733914222\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_500,h_281,c_scale\/f_auto,q_auto\/v1733914222\/ideas-and-advice-prod\/blogadmin\/1991-2006_29663140e0\/1991-2006_29663140e0.jpg?_i=AA 500w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_251,c_scale\/f_auto,q_auto\/v1733914222\/ideas-and-advice-prod\/blogadmin\/1991-2006_29663140e0\/1991-2006_29663140e0.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1733914222\/ideas-and-advice-prod\/blogadmin\/1991-2006_29663140e0\/1991-2006_29663140e0.jpg?_i=AA 248w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p><em>Baskin-Robbins logo, 1991<\/em><\/p>\n\n\n\n<p>In 2006, they took this concept even further by combining the \u201c31\u201d with the letters \u201cBR\u201d. This builds on the strategy they\u2019ve used since the beginning\u2014associating their brand name with their unique selling point.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img width=\"519\" height=\"499\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/baskin-2006\/baskin-2006.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_519,h_499,c_scale\/f_auto,q_auto\/v1733911475\/ideas-and-advice-prod\/blogadmin\/baskin-2006\/baskin-2006.jpg?_i=AA\" alt=\"Baskin-Robbins logo in 2006\" class=\"wp-post-23882 wp-image-29588\" style=\"width:434px;height:auto\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911475\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_519,h_499,c_scale\/f_auto,q_auto\/v1733911475\/ideas-and-advice-prod\/blogadmin\/baskin-2006\/baskin-2006.jpg?_i=AA 519w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_430,c_scale\/f_auto,q_auto\/v1733911475\/ideas-and-advice-prod\/blogadmin\/baskin-2006\/baskin-2006.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_238,c_scale\/f_auto,q_auto\/v1733911475\/ideas-and-advice-prod\/blogadmin\/baskin-2006\/baskin-2006.jpg?_i=AA 248w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/figure>\n<\/div>\n\n\n<p><em>Baskin-Robbins logo, 2006<\/em><\/p>\n\n\n\n<p>Then in 2022, Baskin-Robbins unveiled a fresh and memorable logo, marking the latest evolution in its branding journey. This logo redesign retains the iconic \u201c31\u201d hidden within the \u201cBR\u201d lettering, continuing the clever visual nod to their USP but with a more modern aesthetic using bolder typography. The pink and blue color palette, which had long been its signature brand colors, was updated to brown and pink, recalling the brand\u2019s original logo and history.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"levis\">3. Levi\u2019s: Embracing heritage while simplifying<\/h2>\n\n\n\n<p>The story of Levi\u2019s logo evolution is one of minimalism and simplification. While a detailed and wordy logo was effective in the 1800s, over a century later, it\u2019s too intricate for modern applications like digital ads or mobile devices. The current logo is simple enough to print clearly on a small garment tag while remaining instantly recognizable and using a red that makes sure its branding stands out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"557\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/levis-logo\/levis-logo.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_557,c_scale\/f_auto,q_auto\/v1733911614\/ideas-and-advice-prod\/blogadmin\/levis-logo\/levis-logo.jpg?_i=AA\" alt=\"Levi\u2019s logo famous brand logo evolution\" class=\"wp-post-23882 wp-image-29620\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911614\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_557,c_scale\/f_auto,q_auto\/v1733911614\/ideas-and-advice-prod\/blogadmin\/levis-logo\/levis-logo.jpg?_i=AA 1350w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_678,c_scale\/f_auto,q_auto\/v1733911614\/ideas-and-advice-prod\/blogadmin\/levis-logo\/levis-logo.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_569,c_scale\/f_auto,q_auto\/v1733911614\/ideas-and-advice-prod\/blogadmin\/levis-logo\/levis-logo.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_461,c_scale\/f_auto,q_auto\/v1733911614\/ideas-and-advice-prod\/blogadmin\/levis-logo\/levis-logo.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_352,c_scale\/f_auto,q_auto\/v1733911614\/ideas-and-advice-prod\/blogadmin\/levis-logo\/levis-logo.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_243,c_scale\/f_auto,q_auto\/v1733911614\/ideas-and-advice-prod\/blogadmin\/levis-logo\/levis-logo.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_134,c_scale\/f_auto,q_auto\/v1733911614\/ideas-and-advice-prod\/blogadmin\/levis-logo\/levis-logo.jpg?_i=AA 248w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><em>Levi\u2019s logo evolution from 1890 to today<\/em><\/p>\n\n\n\n<p>Unlike other famous brand logo evolutions on this list, Levi\u2019s embraces its original logo design: you can still see a simplified version of their first logo on some of their jeans. After all, two horses failing to rip a pair of Levi\u2019s jeans in half still communicates the product\u2019s sturdiness, just as it did in 1890. Because this imagery still resonates with customers, Levi\u2019s has simplified its logo to modern design standards while honoring its heritage.<\/p>\n\n\n\n<p>And when Levi\u2019s does have the opportunity to feature a more detailed logo, they can fall back on their original, reminding customers of their products\u2019 enduring quality and craftsmanship, saying, \u201cHey, we\u2019ve been doing this for over a hundred years!\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"apple\">4. Apple: The power of minimalist design<\/h2>\n\n\n\n<p>The evolution from Apple\u2019s original logo to the sleek, iconic design we know today is a masterclass in simplicity. Recognizing that its detailed 1976 logo, which depicted Issac Newton sitting under an apple tree, was impractical for modern branding, Apple switched to the minimalist silhouette logo within the same year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"363\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/apple-logo_295846c346\/apple-logo_295846c346.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_363,c_scale\/f_auto,q_auto\/v1733911709\/ideas-and-advice-prod\/blogadmin\/apple-logo_295846c346\/apple-logo_295846c346.jpg?_i=AA\" alt=\"Apple logo famous brand logo evolution\" class=\"wp-post-23882 wp-image-29584\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911709\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_363,c_scale\/f_auto,q_auto\/v1733911709\/ideas-and-advice-prod\/blogadmin\/apple-logo_295846c346\/apple-logo_295846c346.jpg?_i=AA 1350w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_442,c_scale\/f_auto,q_auto\/v1733911709\/ideas-and-advice-prod\/blogadmin\/apple-logo_295846c346\/apple-logo_295846c346.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_371,c_scale\/f_auto,q_auto\/v1733911709\/ideas-and-advice-prod\/blogadmin\/apple-logo_295846c346\/apple-logo_295846c346.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_300,c_scale\/f_auto,q_auto\/v1733911709\/ideas-and-advice-prod\/blogadmin\/apple-logo_295846c346\/apple-logo_295846c346.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_229,c_scale\/f_auto,q_auto\/v1733911709\/ideas-and-advice-prod\/blogadmin\/apple-logo_295846c346\/apple-logo_295846c346.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_158,c_scale\/f_auto,q_auto\/v1733911709\/ideas-and-advice-prod\/blogadmin\/apple-logo_295846c346\/apple-logo_295846c346.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_87,c_scale\/f_auto,q_auto\/v1733911709\/ideas-and-advice-prod\/blogadmin\/apple-logo_295846c346\/apple-logo_295846c346.jpg?_i=AA 248w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><em>Apple\u2019s logo evolution from 1976 to today<\/em><\/p>\n\n\n\n<p>Although Apple has experimented with color and finish over the years, the silhouette has remained unchanged. As digital trends shifted, so did its logo\u2014becoming the clean, monochromatic icon that perfectly embodies its straightforward, minimalist aesthetic. Apple\u2019s logo design works because it\u2019s simple, scalable and unmistakable\u2014when you see the Apple logo, you immediately think of Apple products. Whether embossed on a product or displayed on a billboard, it\u2019s instantly recognizable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"canon\">5. Canon: Refining for global recognition<\/h2>\n\n\n\n<p>Canon\u2019s logo evolution reflects a thoughtful approach to global branding. The company\u2019s original logo was a tribute to Kwanon, the Buddhist goddess of Mercy. While meaningful to the founders, this 1934 logo design was too intricate and too difficult for international audiences to interpret. The name, along with the religious imagery, did not translate well to American markets, so the camera brand quickly revised its logo and registered the \u201cCanon\u201d trademark.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"578\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/canon-logo\/canon-logo.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_578,c_scale\/f_auto,q_auto\/v1733911643\/ideas-and-advice-prod\/blogadmin\/canon-logo\/canon-logo.jpg?_i=AA\" alt=\"Canon logo famous brand logo evolution\" class=\"wp-post-23882 wp-image-29608\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911643\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_578,c_scale\/f_auto,q_auto\/v1733911643\/ideas-and-advice-prod\/blogadmin\/canon-logo\/canon-logo.jpg?_i=AA 1350w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_704,c_scale\/f_auto,q_auto\/v1733911643\/ideas-and-advice-prod\/blogadmin\/canon-logo\/canon-logo.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_591,c_scale\/f_auto,q_auto\/v1733911643\/ideas-and-advice-prod\/blogadmin\/canon-logo\/canon-logo.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_478,c_scale\/f_auto,q_auto\/v1733911643\/ideas-and-advice-prod\/blogadmin\/canon-logo\/canon-logo.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_365,c_scale\/f_auto,q_auto\/v1733911643\/ideas-and-advice-prod\/blogadmin\/canon-logo\/canon-logo.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_252,c_scale\/f_auto,q_auto\/v1733911643\/ideas-and-advice-prod\/blogadmin\/canon-logo\/canon-logo.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1733911643\/ideas-and-advice-prod\/blogadmin\/canon-logo\/canon-logo.jpg?_i=AA 248w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><em>Canon\u2019s logo evolution from 1934 to today<\/em><\/p>\n\n\n\n<p>In 1935, Canon adopted a wordmark logo that was simpler and more appealing to its <a href=\"https:\/\/www.vistaprint.com\/hub\/finding-your-target-audience\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a>. Over time, they modernized the <a href=\"https:\/\/www.vistaprint.com\/hub\/fonts-behind-famous-wordmark-logos\" target=\"_blank\" rel=\"noreferrer noopener\">wordmark font<\/a> by making adjustments to the letterforms. The letter strokes got bolder and the serifs more pronounced, although the strong character reflected in the sweeping inward stroke of the &#8220;C&#8221; has remained intact from the day that the company was founded.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Don\u2019t know the difference between a monogram logo and a wordmark logo? Read our article on the <a href=\"https:\/\/www.vistaprint.com\/hub\/types-of-logos\" target=\"_blank\" rel=\"noopener\">types of logos<\/a> and how to use them.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"568\" height=\"148\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/canon-1935\/canon-1935.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911655\/ideas-and-advice-prod\/blogadmin\/canon-1935\/canon-1935.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29604\" alt=\"Canon logo in 1935\" loading=\"lazy\" data-size-slug=\"large\" data-crop=\"1\" data-transformation-crop=\"w_1024,h_1024,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911655\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911655\/ideas-and-advice-prod\/blogadmin\/canon-1935\/canon-1935.jpg?_i=AA 568w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_116,c_scale\/f_auto,q_auto\/v1733911655\/ideas-and-advice-prod\/blogadmin\/canon-1935\/canon-1935.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_64,c_scale\/f_auto,q_auto\/v1733911655\/ideas-and-advice-prod\/blogadmin\/canon-1935\/canon-1935.jpg?_i=AA 248w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source: Canon logo, 1935 via <\/em><a href=\"https:\/\/global.canon\" target=\"_blank\" rel=\"nofollow noopener\"><em>Canon<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"568\" height=\"148\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/canon-1953\/canon-1953.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911650\/ideas-and-advice-prod\/blogadmin\/canon-1953\/canon-1953.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29606\" alt=\"Canon logo in 1953\" loading=\"lazy\" data-size-slug=\"large\" data-crop=\"1\" data-transformation-crop=\"w_1024,h_1024,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911650\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911650\/ideas-and-advice-prod\/blogadmin\/canon-1953\/canon-1953.jpg?_i=AA 568w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_116,c_scale\/f_auto,q_auto\/v1733911650\/ideas-and-advice-prod\/blogadmin\/canon-1953\/canon-1953.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_64,c_scale\/f_auto,q_auto\/v1733911650\/ideas-and-advice-prod\/blogadmin\/canon-1953\/canon-1953.jpg?_i=AA 248w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source: Canon logo, 1953 via <\/em><a href=\"https:\/\/global.canon\" target=\"_blank\" rel=\"nofollow noopener\"><em>Canon<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>By the mid-20th century, Canon had added the attention-grabbing red that remains a cornerstone of its branding. Today, Canon\u2019s wordmark logo is bold, timeless and associated with innovation in photography.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"starbucks\">6. Starbucks: Modernizing while preserving its muse<\/h2>\n\n\n\n<p>The Starbucks logo has undergone one of the most dramatic evolutions in <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-branding\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a> history. The original brown logo design featured a detailed drawing of a mermaid that reflected the coffee brand\u2019s nautical trade roots. While meaningful, this intricate 1971 design lacked the universal appeal needed for a growing brand. What\u2019s fascinating about the Starbucks logo evolution, though, is that despite the original logo\u2019s flaws, the subsequent redesigns remained surprisingly faithful.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"560\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/starbucks-logo\/starbucks-logo.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_560,c_scale\/f_auto,q_auto\/v1733911545\/ideas-and-advice-prod\/blogadmin\/starbucks-logo\/starbucks-logo.jpg?_i=AA\" alt=\"Starbucks logo famous brand logo evolution\" class=\"wp-post-23882 wp-image-29644\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911545\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_560,c_scale\/f_auto,q_auto\/v1733911545\/ideas-and-advice-prod\/blogadmin\/starbucks-logo\/starbucks-logo.jpg?_i=AA 1350w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_682,c_scale\/f_auto,q_auto\/v1733911545\/ideas-and-advice-prod\/blogadmin\/starbucks-logo\/starbucks-logo.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_572,c_scale\/f_auto,q_auto\/v1733911545\/ideas-and-advice-prod\/blogadmin\/starbucks-logo\/starbucks-logo.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_463,c_scale\/f_auto,q_auto\/v1733911545\/ideas-and-advice-prod\/blogadmin\/starbucks-logo\/starbucks-logo.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_354,c_scale\/f_auto,q_auto\/v1733911545\/ideas-and-advice-prod\/blogadmin\/starbucks-logo\/starbucks-logo.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_244,c_scale\/f_auto,q_auto\/v1733911545\/ideas-and-advice-prod\/blogadmin\/starbucks-logo\/starbucks-logo.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_135,c_scale\/f_auto,q_auto\/v1733911545\/ideas-and-advice-prod\/blogadmin\/starbucks-logo\/starbucks-logo.jpg?_i=AA 248w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><em>Starbucks logo evolution from 1971 to today<\/em><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-blockquote\">\n    <div class=\"vp-custom-blockquote swan section__container\">\n        <blockquote class=\"swan-text-left\">\n            <div class=\"swan-text-x3large swan-font-secondary swan-ml-5\">\n                \u201cThe Siren is our muse, the face of our brand. Her image and our strong wordmark are our most recognizable brand assets.\u201d            <\/div>\n\n                            <p class=\"swan-text-black swan-text-xm3 swan-mt-4 swan-ml-5\">\n                    \u2014Starbucks                <\/p>\n                    <\/blockquote>\n    <\/div>\n<\/section>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1067\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/starbucks-1987\/starbucks-1987.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1067,h_600,c_scale\/f_auto,q_auto\/v1733911559\/ideas-and-advice-prod\/blogadmin\/starbucks-1987\/starbucks-1987.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29640\" alt=\"Starbucks logo in 1987\" loading=\"lazy\" data-transformation-crop=\"w_1067,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911559\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1067,h_600,c_scale\/f_auto,q_auto\/v1733911559\/ideas-and-advice-prod\/blogadmin\/starbucks-1987\/starbucks-1987.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_814,c_scale\/f_auto,q_auto\/v1733911559\/ideas-and-advice-prod\/blogadmin\/starbucks-1987\/starbucks-1987.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_701,c_scale\/f_auto,q_auto\/v1733911559\/ideas-and-advice-prod\/blogadmin\/starbucks-1987\/starbucks-1987.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_589,c_scale\/f_auto,q_auto\/v1733911559\/ideas-and-advice-prod\/blogadmin\/starbucks-1987\/starbucks-1987.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_476,c_scale\/f_auto,q_auto\/v1733911559\/ideas-and-advice-prod\/blogadmin\/starbucks-1987\/starbucks-1987.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_364,c_scale\/f_auto,q_auto\/v1733911559\/ideas-and-advice-prod\/blogadmin\/starbucks-1987\/starbucks-1987.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_251,c_scale\/f_auto,q_auto\/v1733911559\/ideas-and-advice-prod\/blogadmin\/starbucks-1987\/starbucks-1987.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1733911559\/ideas-and-advice-prod\/blogadmin\/starbucks-1987\/starbucks-1987.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Starbucks logo, 1987<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"889\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/starbucks-logo-1992\/starbucks-logo-1992.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_889,h_600,c_scale\/f_auto,q_auto\/v1733914604\/ideas-and-advice-prod\/blogadmin\/starbucks-logo-1992\/starbucks-logo-1992.png?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29670\" alt=\"Starbucks logo in 1992\" loading=\"lazy\" data-transformation-crop=\"w_889,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733914604\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_889,h_600,c_scale\/f_auto,q_auto\/v1733914604\/ideas-and-advice-prod\/blogadmin\/starbucks-logo-1992\/starbucks-logo-1992.png?_i=AA 1700w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1112,c_scale\/f_auto,q_auto\/v1733914604\/ideas-and-advice-prod\/blogadmin\/starbucks-logo-1992\/starbucks-logo-1992.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_977,c_scale\/f_auto,q_auto\/v1733914604\/ideas-and-advice-prod\/blogadmin\/starbucks-logo-1992\/starbucks-logo-1992.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_842,c_scale\/f_auto,q_auto\/v1733914604\/ideas-and-advice-prod\/blogadmin\/starbucks-logo-1992\/starbucks-logo-1992.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_707,c_scale\/f_auto,q_auto\/v1733914604\/ideas-and-advice-prod\/blogadmin\/starbucks-logo-1992\/starbucks-logo-1992.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_572,c_scale\/f_auto,q_auto\/v1733914604\/ideas-and-advice-prod\/blogadmin\/starbucks-logo-1992\/starbucks-logo-1992.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_437,c_scale\/f_auto,q_auto\/v1733914604\/ideas-and-advice-prod\/blogadmin\/starbucks-logo-1992\/starbucks-logo-1992.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_302,c_scale\/f_auto,q_auto\/v1733914604\/ideas-and-advice-prod\/blogadmin\/starbucks-logo-1992\/starbucks-logo-1992.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_167,c_scale\/f_auto,q_auto\/v1733914604\/ideas-and-advice-prod\/blogadmin\/starbucks-logo-1992\/starbucks-logo-1992.png?_i=AA 248w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Starbucks logo, 1992<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>The 1987 logo redesign, which first introduced the iconic green that now defines the Starbucks logo, is a noticeable step up from the original logo design. In 1992, they further simplified the twin-tailed mermaid, making her more visually appealing. This logo evolution into a design that is simple enough to be printed on a coffee cup signaled the brand\u2019s shift from a regional chain to a global powerhouse.<\/p>\n\n\n\n<p>By 2011, Starbucks was a household name and its distinct green logo was easily recognizable, so it took the bold step of removing its name, leaving only the green mermaid. This move, supported by decades of <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-recognition\" target=\"_blank\" rel=\"noreferrer noopener\">brand recognition<\/a>, reinforced its status as an iconic global brand.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-blockquote\">\n    <div class=\"vp-custom-blockquote swan section__container\">\n        <blockquote class=\"swan-text-left\">\n            <div class=\"swan-text-x3large swan-font-secondary swan-ml-5\">\n                \u201cThe preferred approach is to use the Siren logo by itself, unlocked from the wordmark. This allows flexibility to present the Siren with greater prominence while maintaining a considered, open and modern presentation.\u201d            <\/div>\n\n                            <p class=\"swan-text-black swan-text-xm3 swan-mt-4 swan-ml-5\">\n                    \u2014Starbucks                <\/p>\n                    <\/blockquote>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pepsi\">7. Pepsi: Adapting to design trends<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/hub\/pepsi-logo-history\" target=\"_blank\" rel=\"noreferrer noopener\">Pepsi\u2019s logo evolution<\/a> is a testament to adaptability, with 12 redesigns over 122 years. From the ornate wordmark in 1898 to its simple, bold logo design today, Pepsi has continually updated its brand logo to align with cultural trends and consumer expectations.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>This year\u2019s top <a href=\"https:\/\/www.vistaprint.com\/hub\/logo-design-trends\" target=\"_blank\" rel=\"noopener\">logo design trends<\/a> can help ensure that your logo appeals to modern audiences.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1235\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/pepsi-1898\/pepsi-1898.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1235,h_600,c_scale\/f_auto,q_auto\/v1733911604\/ideas-and-advice-prod\/blogadmin\/pepsi-1898\/pepsi-1898.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29626\" alt=\"Pepsi logo famous brand logo evolution\" loading=\"lazy\" data-transformation-crop=\"w_1235,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911604\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1235,h_600,c_scale\/f_auto,q_auto\/v1733911604\/ideas-and-advice-prod\/blogadmin\/pepsi-1898\/pepsi-1898.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_703,c_scale\/f_auto,q_auto\/v1733911604\/ideas-and-advice-prod\/blogadmin\/pepsi-1898\/pepsi-1898.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_606,c_scale\/f_auto,q_auto\/v1733911604\/ideas-and-advice-prod\/blogadmin\/pepsi-1898\/pepsi-1898.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_509,c_scale\/f_auto,q_auto\/v1733911604\/ideas-and-advice-prod\/blogadmin\/pepsi-1898\/pepsi-1898.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_412,c_scale\/f_auto,q_auto\/v1733911604\/ideas-and-advice-prod\/blogadmin\/pepsi-1898\/pepsi-1898.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_314,c_scale\/f_auto,q_auto\/v1733911604\/ideas-and-advice-prod\/blogadmin\/pepsi-1898\/pepsi-1898.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_217,c_scale\/f_auto,q_auto\/v1733911604\/ideas-and-advice-prod\/blogadmin\/pepsi-1898\/pepsi-1898.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_120,c_scale\/f_auto,q_auto\/v1733911604\/ideas-and-advice-prod\/blogadmin\/pepsi-1898\/pepsi-1898.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Pepsi logo evolution from 1898 to today<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"800\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/pepsi-logo_296723c2a1\/pepsi-logo_296723c2a1.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_800,h_600,c_scale\/f_auto,q_auto\/v1733914653\/ideas-and-advice-prod\/blogadmin\/pepsi-logo_296723c2a1\/pepsi-logo_296723c2a1.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29672\" alt=\"Pepsi logo famous brand logo evolution\" loading=\"lazy\" data-transformation-crop=\"w_800,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733914653\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_800,h_600,c_scale\/f_auto,q_auto\/v1733914653\/ideas-and-advice-prod\/blogadmin\/pepsi-logo_296723c2a1\/pepsi-logo_296723c2a1.jpg?_i=AA 1200w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_786,c_scale\/f_auto,q_auto\/v1733914653\/ideas-and-advice-prod\/blogadmin\/pepsi-logo_296723c2a1\/pepsi-logo_296723c2a1.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1733914653\/ideas-and-advice-prod\/blogadmin\/pepsi-logo_296723c2a1\/pepsi-logo_296723c2a1.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1733914653\/ideas-and-advice-prod\/blogadmin\/pepsi-logo_296723c2a1\/pepsi-logo_296723c2a1.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1733914653\/ideas-and-advice-prod\/blogadmin\/pepsi-logo_296723c2a1\/pepsi-logo_296723c2a1.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1733914653\/ideas-and-advice-prod\/blogadmin\/pepsi-logo_296723c2a1\/pepsi-logo_296723c2a1.jpg?_i=AA 248w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Pepsi logo evolution from 1898 to today<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>Pepsi stuck with its red wordmark logo until 1940 (interestingly, its rival Coca-Cola didn\u2019t start using red until the 1950s). The redesigns in this period revolved around different typography and even added calls-to-action like \u201cDrink.\u201d<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1206\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/pepsi-1906\/pepsi-1906.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1206,h_600,c_scale\/f_auto,q_auto\/v1733911593\/ideas-and-advice-prod\/blogadmin\/pepsi-1906\/pepsi-1906.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29628\" alt=\"Pepsi logo in 1906\" loading=\"lazy\" data-transformation-crop=\"w_1206,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911593\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1206,h_600,c_scale\/f_auto,q_auto\/v1733911593\/ideas-and-advice-prod\/blogadmin\/pepsi-1906\/pepsi-1906.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_720,c_scale\/f_auto,q_auto\/v1733911593\/ideas-and-advice-prod\/blogadmin\/pepsi-1906\/pepsi-1906.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_620,c_scale\/f_auto,q_auto\/v1733911593\/ideas-and-advice-prod\/blogadmin\/pepsi-1906\/pepsi-1906.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_521,c_scale\/f_auto,q_auto\/v1733911593\/ideas-and-advice-prod\/blogadmin\/pepsi-1906\/pepsi-1906.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_421,c_scale\/f_auto,q_auto\/v1733911593\/ideas-and-advice-prod\/blogadmin\/pepsi-1906\/pepsi-1906.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_322,c_scale\/f_auto,q_auto\/v1733911593\/ideas-and-advice-prod\/blogadmin\/pepsi-1906\/pepsi-1906.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_222,c_scale\/f_auto,q_auto\/v1733911593\/ideas-and-advice-prod\/blogadmin\/pepsi-1906\/pepsi-1906.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_123,c_scale\/f_auto,q_auto\/v1733911593\/ideas-and-advice-prod\/blogadmin\/pepsi-1906\/pepsi-1906.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Pepsi logo, 1906<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1211\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/pepsi-1950\/pepsi-1950.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1211,h_600,c_scale\/f_auto,q_auto\/v1733911524\/ideas-and-advice-prod\/blogadmin\/pepsi-1950\/pepsi-1950.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29630\" alt=\"Pepsi logo in 1950\" loading=\"lazy\" data-transformation-crop=\"w_1211,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911524\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1211,h_600,c_scale\/f_auto,q_auto\/v1733911524\/ideas-and-advice-prod\/blogadmin\/pepsi-1950\/pepsi-1950.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_717,c_scale\/f_auto,q_auto\/v1733911524\/ideas-and-advice-prod\/blogadmin\/pepsi-1950\/pepsi-1950.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_618,c_scale\/f_auto,q_auto\/v1733911524\/ideas-and-advice-prod\/blogadmin\/pepsi-1950\/pepsi-1950.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_519,c_scale\/f_auto,q_auto\/v1733911524\/ideas-and-advice-prod\/blogadmin\/pepsi-1950\/pepsi-1950.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_420,c_scale\/f_auto,q_auto\/v1733911524\/ideas-and-advice-prod\/blogadmin\/pepsi-1950\/pepsi-1950.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_321,c_scale\/f_auto,q_auto\/v1733911524\/ideas-and-advice-prod\/blogadmin\/pepsi-1950\/pepsi-1950.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_222,c_scale\/f_auto,q_auto\/v1733911524\/ideas-and-advice-prod\/blogadmin\/pepsi-1950\/pepsi-1950.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_122,c_scale\/f_auto,q_auto\/v1733911524\/ideas-and-advice-prod\/blogadmin\/pepsi-1950\/pepsi-1950.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Pepsi logo, 1950<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>We didn\u2019t see anything close to Pepsi\u2019s current logo until 1950 when they framed their now-iconic red, white and blue wavy stripes in a circular bottle cap. Over the years, the globe has become a defining feature of the Pepsi brand, evolving in shape and accompanying different fonts to reflect design trends and appeal to new audiences.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1230\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/pepsi-1962\/pepsi-1962.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1230,h_600,c_scale\/f_auto,q_auto\/v1733911584\/ideas-and-advice-prod\/blogadmin\/pepsi-1962\/pepsi-1962.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29632\" alt=\"Pepsi logo in 1962\" loading=\"lazy\" data-transformation-crop=\"w_1230,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911584\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1230,h_600,c_scale\/f_auto,q_auto\/v1733911584\/ideas-and-advice-prod\/blogadmin\/pepsi-1962\/pepsi-1962.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_706,c_scale\/f_auto,q_auto\/v1733911584\/ideas-and-advice-prod\/blogadmin\/pepsi-1962\/pepsi-1962.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_608,c_scale\/f_auto,q_auto\/v1733911584\/ideas-and-advice-prod\/blogadmin\/pepsi-1962\/pepsi-1962.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_511,c_scale\/f_auto,q_auto\/v1733911584\/ideas-and-advice-prod\/blogadmin\/pepsi-1962\/pepsi-1962.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_413,c_scale\/f_auto,q_auto\/v1733911584\/ideas-and-advice-prod\/blogadmin\/pepsi-1962\/pepsi-1962.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_316,c_scale\/f_auto,q_auto\/v1733911584\/ideas-and-advice-prod\/blogadmin\/pepsi-1962\/pepsi-1962.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_218,c_scale\/f_auto,q_auto\/v1733911584\/ideas-and-advice-prod\/blogadmin\/pepsi-1962\/pepsi-1962.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_121,c_scale\/f_auto,q_auto\/v1733911584\/ideas-and-advice-prod\/blogadmin\/pepsi-1962\/pepsi-1962.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Pepsi logo, 1962<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1192\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/pepsi-2008\/pepsi-2008.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1192,h_600,c_scale\/f_auto,q_auto\/v1733911575\/ideas-and-advice-prod\/blogadmin\/pepsi-2008\/pepsi-2008.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29634\" alt=\"Pepsi logo in 2008\" loading=\"lazy\" data-transformation-crop=\"w_1192,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911575\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1192,h_600,c_scale\/f_auto,q_auto\/v1733911575\/ideas-and-advice-prod\/blogadmin\/pepsi-2008\/pepsi-2008.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_728,c_scale\/f_auto,q_auto\/v1733911575\/ideas-and-advice-prod\/blogadmin\/pepsi-2008\/pepsi-2008.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_627,c_scale\/f_auto,q_auto\/v1733911575\/ideas-and-advice-prod\/blogadmin\/pepsi-2008\/pepsi-2008.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_527,c_scale\/f_auto,q_auto\/v1733911575\/ideas-and-advice-prod\/blogadmin\/pepsi-2008\/pepsi-2008.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_426,c_scale\/f_auto,q_auto\/v1733911575\/ideas-and-advice-prod\/blogadmin\/pepsi-2008\/pepsi-2008.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_326,c_scale\/f_auto,q_auto\/v1733911575\/ideas-and-advice-prod\/blogadmin\/pepsi-2008\/pepsi-2008.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_225,c_scale\/f_auto,q_auto\/v1733911575\/ideas-and-advice-prod\/blogadmin\/pepsi-2008\/pepsi-2008.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_124,c_scale\/f_auto,q_auto\/v1733911575\/ideas-and-advice-prod\/blogadmin\/pepsi-2008\/pepsi-2008.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Pepsi logo, 2008<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>In 2008, Pepsi had one of its boldest redesigns yet. Although they didn\u2019t abandon the three-tone circle emblem, they did reenvision it, with a new asymmetrical wave and lower-case typography, reflecting late 2000\u2019s design trends. This famous brand logo evolution communicates a casual, approachable brand personality, aligning with Pepsi\u2019s target audience.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Read our <a href=\"https:\/\/www.vistaprint.com\/hub\/logo-redesign\" target=\"_blank\" rel=\"noopener\">guide to logo redesign<\/a> to discover the five key questions to ask before redesigning your logo.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chevrolet\">8. Chevrolet: Balancing consistency with contemporary updates<\/h2>\n\n\n\n<p>Car lovers can recognize Chevrolet\u2019s \u201cbowtie\u201d logo from a mile away, but this didn\u2019t feature in the original logo design. The company\u2019s 1911 logo was a handwritten wordmark while the famous bowtie emblem didn\u2019t appear until two years later in 1913, apparently inspired by wallpaper the founder saw in a Paris hotel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"557\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/chevrolet-logo\/chevrolet-logo.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_557,c_scale\/f_auto,q_auto\/v1733911635\/ideas-and-advice-prod\/blogadmin\/chevrolet-logo\/chevrolet-logo.jpg?_i=AA\" alt=\"Chevrolet logo famous brand logo evolution\" class=\"wp-post-23882 wp-image-29610\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911635\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_557,c_scale\/f_auto,q_auto\/v1733911635\/ideas-and-advice-prod\/blogadmin\/chevrolet-logo\/chevrolet-logo.jpg?_i=AA 1350w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_678,c_scale\/f_auto,q_auto\/v1733911635\/ideas-and-advice-prod\/blogadmin\/chevrolet-logo\/chevrolet-logo.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_569,c_scale\/f_auto,q_auto\/v1733911635\/ideas-and-advice-prod\/blogadmin\/chevrolet-logo\/chevrolet-logo.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_461,c_scale\/f_auto,q_auto\/v1733911635\/ideas-and-advice-prod\/blogadmin\/chevrolet-logo\/chevrolet-logo.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_352,c_scale\/f_auto,q_auto\/v1733911635\/ideas-and-advice-prod\/blogadmin\/chevrolet-logo\/chevrolet-logo.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_243,c_scale\/f_auto,q_auto\/v1733911635\/ideas-and-advice-prod\/blogadmin\/chevrolet-logo\/chevrolet-logo.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_134,c_scale\/f_auto,q_auto\/v1733911635\/ideas-and-advice-prod\/blogadmin\/chevrolet-logo\/chevrolet-logo.jpg?_i=AA 248w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><em>Chevrolet\u2019s logo evolution from 1911 to today<\/em><\/p>\n\n\n\n<p>Despite Chevrolet\u2019s bowtie logo evolving in color and typography, the shape has remained consistent for over a century\u2014the bold, sturdy and symmetrical form communicating strength and reliability.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"936\" height=\"259\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/1914-1950\/1914-1950.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_936,h_259,c_scale\/f_auto,q_auto\/v1733911464\/ideas-and-advice-prod\/blogadmin\/1914-1950\/1914-1950.jpg?_i=AA\" alt=\"Chevrolet logo design in 1914 and 1950\" class=\"wp-post-23882 wp-image-29578\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911464\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_936,h_259,c_scale\/f_auto,q_auto\/v1733911464\/ideas-and-advice-prod\/blogadmin\/1914-1950\/1914-1950.jpg?_i=AA 936w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_234,c_scale\/f_auto,q_auto\/v1733911464\/ideas-and-advice-prod\/blogadmin\/1914-1950\/1914-1950.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_179,c_scale\/f_auto,q_auto\/v1733911464\/ideas-and-advice-prod\/blogadmin\/1914-1950\/1914-1950.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_123,c_scale\/f_auto,q_auto\/v1733911464\/ideas-and-advice-prod\/blogadmin\/1914-1950\/1914-1950.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_68,c_scale\/f_auto,q_auto\/v1733911464\/ideas-and-advice-prod\/blogadmin\/1914-1950\/1914-1950.jpg?_i=AA 248w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<p><em>Chevrolet\u2019s logo evolutions, 1914 and 1950<\/em><\/p>\n\n\n\n<p>Chevrolet\u2019s 2003 logo redesign introduced the silver and gold brand color scheme it\u2019s now known for. The metallic finish adds elegance, luxury and modernity\u2014a strategic and deliberate choice for market positioning. These logo updates strike a balance between tradition and innovation, ensuring Chevrolet\u2019s branding resonates across generations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"microsoft\">9. Microsoft: Signaling innovation through logo design<\/h2>\n\n\n\n<p>Microsoft&#8217;s logo evolution exemplifies the balance between simplicity and brand storytelling. Its bold, italicized wordmark logo with a notch in the \u201cO\u201d was functional and reflected a forward-thinking attitude, but lacked a visual element to tie it to their expanding product suite.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"512\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/microsoft-logo\/microsoft-logo.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_512,c_scale\/f_auto,q_auto\/v1733911515\/ideas-and-advice-prod\/blogadmin\/microsoft-logo\/microsoft-logo.jpg?_i=AA\" alt=\"Microsoft logo famous brand logo evolution\" class=\"wp-post-23882 wp-image-29624\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911515\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_512,c_scale\/f_auto,q_auto\/v1733911515\/ideas-and-advice-prod\/blogadmin\/microsoft-logo\/microsoft-logo.jpg?_i=AA 1350w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_624,c_scale\/f_auto,q_auto\/v1733911515\/ideas-and-advice-prod\/blogadmin\/microsoft-logo\/microsoft-logo.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_524,c_scale\/f_auto,q_auto\/v1733911515\/ideas-and-advice-prod\/blogadmin\/microsoft-logo\/microsoft-logo.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_424,c_scale\/f_auto,q_auto\/v1733911515\/ideas-and-advice-prod\/blogadmin\/microsoft-logo\/microsoft-logo.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_324,c_scale\/f_auto,q_auto\/v1733911515\/ideas-and-advice-prod\/blogadmin\/microsoft-logo\/microsoft-logo.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_224,c_scale\/f_auto,q_auto\/v1733911515\/ideas-and-advice-prod\/blogadmin\/microsoft-logo\/microsoft-logo.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_124,c_scale\/f_auto,q_auto\/v1733911515\/ideas-and-advice-prod\/blogadmin\/microsoft-logo\/microsoft-logo.jpg?_i=AA 248w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><em>Microsoft\u2019s logo evolution from 1987 to today<\/em><\/p>\n\n\n\n<p>In 2012, Microsoft unveiled a new logo, with a multi-colored window icon alongside a modern, sans-serif font wordmark. Each square of the window represents a core Microsoft product offering: blue for Windows, red for Office, green for Xbox and yellow for general innovation. The clean lines, bold colors and grid-based design brought clarity to Microsoft\u2019s visual identity. The window icon also emphasized Microsoft\u2019s role in offering tools that open possibilities for users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"doritos\">10. Doritos: Aligning the logo with the product<\/h3>\n\n\n\n<p>Doritos\u2019 original 1964 logo reflected the vibrant, playful <a href=\"https:\/\/www.vistaprint.com\/hub\/font-trends\" target=\"_blank\" rel=\"noreferrer noopener\">font trends<\/a> of the time. While fun, the logo design lacked relevance to the product. This is an example of how using design styles that are trending can make your brand seem modern and cutting-edge for a while, but will probably make your logo look outdated in a few short years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"557\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/doritos-logo\/doritos-logo.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_557,c_scale\/f_auto,q_auto\/v1733911501\/ideas-and-advice-prod\/blogadmin\/doritos-logo\/doritos-logo.jpg?_i=AA\" alt=\"Doritos logo famous brand logo evolution\" class=\"wp-post-23882 wp-image-29616\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911501\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_557,c_scale\/f_auto,q_auto\/v1733911501\/ideas-and-advice-prod\/blogadmin\/doritos-logo\/doritos-logo.jpg?_i=AA 1350w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_678,c_scale\/f_auto,q_auto\/v1733911501\/ideas-and-advice-prod\/blogadmin\/doritos-logo\/doritos-logo.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_569,c_scale\/f_auto,q_auto\/v1733911501\/ideas-and-advice-prod\/blogadmin\/doritos-logo\/doritos-logo.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_461,c_scale\/f_auto,q_auto\/v1733911501\/ideas-and-advice-prod\/blogadmin\/doritos-logo\/doritos-logo.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_352,c_scale\/f_auto,q_auto\/v1733911501\/ideas-and-advice-prod\/blogadmin\/doritos-logo\/doritos-logo.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_243,c_scale\/f_auto,q_auto\/v1733911501\/ideas-and-advice-prod\/blogadmin\/doritos-logo\/doritos-logo.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_134,c_scale\/f_auto,q_auto\/v1733911501\/ideas-and-advice-prod\/blogadmin\/doritos-logo\/doritos-logo.jpg?_i=AA 248w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><em>Doritos logo evolution from 1964 to today<\/em><\/p>\n\n\n\n<p>In 1985, Doritos introduced a triangle to dot the \u201ci\u201d in its logo, symbolizing a Doritos chip. By incorporating a bold, triangular shape and using a fiery red and yellow color scheme, Doritos tied its logo directly to its product, increasing brand recognition. But it was the 1992 logo redesign that was the real game-changer, adding energetic, electrified lines to emphasize excitement and flavor.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"260\" height=\"116\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/doritos-1985\/doritos-1985.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911498\/ideas-and-advice-prod\/blogadmin\/doritos-1985\/doritos-1985.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29612\" alt=\"Doritos logo design in 1985\" loading=\"lazy\" data-size-slug=\"large\" data-crop=\"1\" data-transformation-crop=\"w_1024,h_1024,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911498\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911498\/ideas-and-advice-prod\/blogadmin\/doritos-1985\/doritos-1985.jpg?_i=AA 260w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_110,c_scale\/f_auto,q_auto\/v1733911498\/ideas-and-advice-prod\/blogadmin\/doritos-1985\/doritos-1985.jpg?_i=AA 248w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Doritos logo, 1985<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"260\" height=\"196\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/doritos-1992\/doritos-1992.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911630\/ideas-and-advice-prod\/blogadmin\/doritos-1992\/doritos-1992.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29614\" alt=\"Doritos logo design in 1992\" loading=\"lazy\" data-size-slug=\"large\" data-crop=\"1\" data-transformation-crop=\"w_1024,h_1024,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911630\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733911630\/ideas-and-advice-prod\/blogadmin\/doritos-1992\/doritos-1992.jpg?_i=AA 260w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1733911630\/ideas-and-advice-prod\/blogadmin\/doritos-1992\/doritos-1992.jpg?_i=AA 248w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Doritos logo, 1992<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Find out how colors influence brand perception by understanding <a href=\"https:\/\/www.vistaprint.com\/hub\/color-psychology\" target=\"_blank\" rel=\"noopener\">color psychology<\/a>.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p>Throughout the 2000s, Doritos experimented with different versions of the triangle. But it was the 2013 update, which is the logo we see today, that refined the energetic concept with a cleaner, sharper look, reinforcing Doritos\u2019 reputation as a bold and adventurous snack brand.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"buick\">11. Buick: Reinventing logos to stay relevant<\/h2>\n\n\n\n<p>Like Pepsi\u2019s, Buick\u2019s logo evolution is one of adaptability, persistence and reinvention. Over a century, Buick has reinvented its logo over and over again, from wordmarks to birds of prey and crest shields.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"551\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/buick-logo\/buick-logo.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_551,c_scale\/f_auto,q_auto\/v1733911491\/ideas-and-advice-prod\/blogadmin\/buick-logo\/buick-logo.jpg?_i=AA\" alt=\"Buick logo famous brand logo evolution\" class=\"wp-post-23882 wp-image-29602\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911491\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_551,c_scale\/f_auto,q_auto\/v1733911491\/ideas-and-advice-prod\/blogadmin\/buick-logo\/buick-logo.jpg?_i=AA 1350w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_671,c_scale\/f_auto,q_auto\/v1733911491\/ideas-and-advice-prod\/blogadmin\/buick-logo\/buick-logo.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_563,c_scale\/f_auto,q_auto\/v1733911491\/ideas-and-advice-prod\/blogadmin\/buick-logo\/buick-logo.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_456,c_scale\/f_auto,q_auto\/v1733911491\/ideas-and-advice-prod\/blogadmin\/buick-logo\/buick-logo.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_348,c_scale\/f_auto,q_auto\/v1733911491\/ideas-and-advice-prod\/blogadmin\/buick-logo\/buick-logo.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_240,c_scale\/f_auto,q_auto\/v1733911491\/ideas-and-advice-prod\/blogadmin\/buick-logo\/buick-logo.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_133,c_scale\/f_auto,q_auto\/v1733911491\/ideas-and-advice-prod\/blogadmin\/buick-logo\/buick-logo.jpg?_i=AA 248w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><em>Buick logo evolution from 1903 to today<\/em><\/p>\n\n\n\n<p>Buick\u2019s original 1903 logo design reflected the industry\u2019s infancy but quickly became outdated\u2014a man in a top hat walking across the Arctic circle pulling a steam engine hardly says \u201cmodern car company.\u201d Within only two years, the brand\u2019s logo had evolved to an elegant gold wordmark logo design using a script font, based on David Dunbar Buick\u2019s signature.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1200\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_600,c_scale\/f_auto,q_auto\/v1733911692\/ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29590\" alt=\"Buick logo in 1905\" loading=\"lazy\" data-transformation-crop=\"w_1200,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911692\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_600,c_scale\/f_auto,q_auto\/v1733911692\/ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_924,c_scale\/f_auto,q_auto\/v1733911692\/ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_824,c_scale\/f_auto,q_auto\/v1733911692\/ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_724,c_scale\/f_auto,q_auto\/v1733911692\/ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_624,c_scale\/f_auto,q_auto\/v1733911692\/ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_524,c_scale\/f_auto,q_auto\/v1733911692\/ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_424,c_scale\/f_auto,q_auto\/v1733911692\/ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_324,c_scale\/f_auto,q_auto\/v1733911692\/ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_224,c_scale\/f_auto,q_auto\/v1733911692\/ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_124,c_scale\/f_auto,q_auto\/v1733911692\/ideas-and-advice-prod\/blogadmin\/buick-1905\/buick-1905.jpg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Buick logo, 1905<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1074\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/buick-1911\/buick-1911.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1074,h_600,c_scale\/f_auto,q_auto\/v1733911683\/ideas-and-advice-prod\/blogadmin\/buick-1911\/buick-1911.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29592\" alt=\"Buick logo in 1911\" loading=\"lazy\" data-transformation-crop=\"w_1074,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911683\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1074,h_600,c_scale\/f_auto,q_auto\/v1733911683\/ideas-and-advice-prod\/blogadmin\/buick-1911\/buick-1911.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_808,c_scale\/f_auto,q_auto\/v1733911683\/ideas-and-advice-prod\/blogadmin\/buick-1911\/buick-1911.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_697,c_scale\/f_auto,q_auto\/v1733911683\/ideas-and-advice-prod\/blogadmin\/buick-1911\/buick-1911.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_585,c_scale\/f_auto,q_auto\/v1733911683\/ideas-and-advice-prod\/blogadmin\/buick-1911\/buick-1911.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_473,c_scale\/f_auto,q_auto\/v1733911683\/ideas-and-advice-prod\/blogadmin\/buick-1911\/buick-1911.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_361,c_scale\/f_auto,q_auto\/v1733911683\/ideas-and-advice-prod\/blogadmin\/buick-1911\/buick-1911.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_250,c_scale\/f_auto,q_auto\/v1733911683\/ideas-and-advice-prod\/blogadmin\/buick-1911\/buick-1911.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_138,c_scale\/f_auto,q_auto\/v1733911683\/ideas-and-advice-prod\/blogadmin\/buick-1911\/buick-1911.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Buick logo, 1911<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>It was from the 1959 crest logo featuring three shields, positioning Buick as a premium car manufacturer, that Buick\u2019s current logo design was born. Since then, the three shields, diagonal lines and red, white and blue color scheme have survived various iterations. The only major redesign was the Buick Hawk logo, introduced in 1975 with the launch of the Buick Skyhawk and quickly expanding across all car lines due to its popularity.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Need some more <a href=\"https:\/\/www.vistaprint.com\/hub\/designing-a-logo-inspiration\" target=\"_blank\" rel=\"noopener\">logo design inspiration<\/a>? Let us help you spark your creativity.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1200\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_600,c_scale\/f_auto,q_auto\/v1733911482\/ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29594\" alt=\"Buick logo in 1937\" loading=\"lazy\" data-transformation-crop=\"w_1200,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911482\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_600,c_scale\/f_auto,q_auto\/v1733911482\/ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_924,c_scale\/f_auto,q_auto\/v1733911482\/ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_824,c_scale\/f_auto,q_auto\/v1733911482\/ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_724,c_scale\/f_auto,q_auto\/v1733911482\/ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_624,c_scale\/f_auto,q_auto\/v1733911482\/ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_524,c_scale\/f_auto,q_auto\/v1733911482\/ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_424,c_scale\/f_auto,q_auto\/v1733911482\/ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_324,c_scale\/f_auto,q_auto\/v1733911482\/ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_224,c_scale\/f_auto,q_auto\/v1733911482\/ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_124,c_scale\/f_auto,q_auto\/v1733911482\/ideas-and-advice-prod\/blogadmin\/buick-1937\/buick-1937.jpg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Buick logo, 1937<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1200\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_600,c_scale\/f_auto,q_auto\/v1733911674\/ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29596\" alt=\"Buick logo in 1959\" loading=\"lazy\" data-transformation-crop=\"w_1200,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911674\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_600,c_scale\/f_auto,q_auto\/v1733911674\/ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_924,c_scale\/f_auto,q_auto\/v1733911674\/ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_824,c_scale\/f_auto,q_auto\/v1733911674\/ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_724,c_scale\/f_auto,q_auto\/v1733911674\/ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_624,c_scale\/f_auto,q_auto\/v1733911674\/ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_524,c_scale\/f_auto,q_auto\/v1733911674\/ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_424,c_scale\/f_auto,q_auto\/v1733911674\/ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_324,c_scale\/f_auto,q_auto\/v1733911674\/ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_224,c_scale\/f_auto,q_auto\/v1733911674\/ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_124,c_scale\/f_auto,q_auto\/v1733911674\/ideas-and-advice-prod\/blogadmin\/buick-1959\/buick-1959.jpg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Buick logo, 1959<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1200\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_600,c_scale\/f_auto,q_auto\/v1733911664\/ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29598\" alt=\"Buick logo in 1975\" loading=\"lazy\" data-transformation-crop=\"w_1200,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733911664\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_600,c_scale\/f_auto,q_auto\/v1733911664\/ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_924,c_scale\/f_auto,q_auto\/v1733911664\/ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_824,c_scale\/f_auto,q_auto\/v1733911664\/ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_724,c_scale\/f_auto,q_auto\/v1733911664\/ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_624,c_scale\/f_auto,q_auto\/v1733911664\/ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_524,c_scale\/f_auto,q_auto\/v1733911664\/ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_424,c_scale\/f_auto,q_auto\/v1733911664\/ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_324,c_scale\/f_auto,q_auto\/v1733911664\/ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_224,c_scale\/f_auto,q_auto\/v1733911664\/ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_124,c_scale\/f_auto,q_auto\/v1733911664\/ideas-and-advice-prod\/blogadmin\/buick-1975\/buick-1975.jpg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Buick logo, 1975<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"954\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_954,h_600,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA\" class=\"swan-responsive-image wp-post-23882 wp-image-29681\" alt=\"Buick logo in 2002\" loading=\"lazy\" data-transformation-crop=\"w_954,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733914781\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_954,h_600,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA 3265w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_1288,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1162,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1036,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_910,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_785,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_659,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_533,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_407,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_281,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_156,c_scale\/f_auto,q_auto\/v1733914781\/ideas-and-advice-prod\/blogadmin\/Buick-Logo-2002\/Buick-Logo-2002.png?_i=AA 248w\" sizes=\"(max-width: 3265px) 100vw, 3265px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Buick logo, 2002<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>In 2002, Buick modernized its logo even further, adopting a sleek, silver design, aligning with the aesthetics of the new millennium. In 2022, Buick introduced another logo redesign, embracing a more streamlined and contemporary approach. The three shields, a signature element of the brand\u2019s identity, were reimagined in a horizontal alignment, moving away from the traditional diagonal layout. This change symbolized a fresh start for the brand while maintaining ties to its heritage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How does your logo evolve?<\/h2>\n\n\n\n<p>Wherever you are in your logo evolution journey, if you\u2019re looking to <a href=\"https:\/\/www.vistaprint.com\/hub\/logo-redesign\" target=\"_blank\" rel=\"noreferrer noopener\">redesign a logo<\/a>, you can partner with a freelance graphic designer to work on your <a href=\"https:\/\/99designs.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">custom logo<\/a> via 99designs by Vista. Or, get a unique, professionally designed logo with our <a href=\"https:\/\/www.vistaprint.com\/design\/logo-essential\" target=\"_blank\" rel=\"noreferrer noopener\">essential logo package<\/a>.\u00a0<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Want to redesign your logo but don\u2019t know where to start?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Our logo design services can help.                 <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/logo-design\"\n   title=\"Get a custom logo.\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/23882;https:\/\/www.vistaprint.com\/logo-design;Content:Text Link;Get a custom logo.\" data-tracking-navigation-detail=\"Get a custom logo.\">\n    Get a custom logo.<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"famous\">Famous brand logo evolution FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How have company logos evolved?\u2028<\/h3>\n\n\n\n<p>Over time, brand logos have evolved from intricate, literal depictions to more versatile, simplified designs. Advances in technology and changing consumer preferences have driven this shift, with scalability and clarity being key priorities in modern logo design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why do companies redesign their logos?\u2028<\/h3>\n\n\n\n<p>Businesses update their logos to stay relevant, appeal to new audiences and reflect changes to their products or values. Brand logo redesigns often happen alongside rebranding or expansion into new markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are some notable examples of famous logo evolutions?\u2028<\/h3>\n\n\n\n<p>Brands like Levi\u2019s, Canon and Pepsi have made major changes to their logo over the years, evolving from detailed designs to clean, minimalist icons. Each redesign signifies business growth while keeping hold of core elements to maintain brand recognition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do logo changes impact brand recognition?\u2028<\/h3>\n\n\n\n<p>An effective logo redesign can boost brand recognition by making the logo more memorable and relevant. However, major changes without a clear strategy can confuse customers, so gradual updates are often better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are minimalist logos a recent trend?\u2028<\/h3>\n\n\n\n<p>Minimalism in logo design has gained popularity in recent decades, driven by the need for scalable designs that can be used across digital platforms. While not entirely new, the minimalist logo trend continues to dominate because it keeps brand logos looking clean and timeless.<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Brands need to evolve to stay relevant\u2014and so do their logos. What worked decades ago might now look dated or [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":29618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"11 Famous Brand Logo Evolutions | VistaPrint US","_seopress_titles_desc":"Discover how brands evolved their logos over time. Find out what small businesses can learn from these famous brand logo evolutions.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/23882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/184"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=23882"}],"version-history":[{"count":3,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/23882\/revisions"}],"predecessor-version":[{"id":29690,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/23882\/revisions\/29690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/29618"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=23882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=23882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=23882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}