{"id":27897,"date":"2024-12-05T12:28:32","date_gmt":"2024-12-05T12:28:32","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=27897"},"modified":"2024-12-05T12:46:06","modified_gmt":"2024-12-05T12:46:06","slug":"refresh-postcard-size-guide","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/refresh-postcard-size-guide\/","title":{"rendered":"Refresh: Postcard size guide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:#d24345\" class=\"has-inline-color has-white-color\">Recommended links to add \ud83d\ude09<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:#d24345\" class=\"has-inline-color has-white-color\">Marketing materials: https:\/\/www.vistaprint.com\/hub\/print-marketing-materials<br>Leave behinds: https:\/\/www.vistaprint.com\/hub\/using-leave-behinds<br>Postcard marketing ideas: https:\/\/www.vistaprint.com\/hub\/12-ways-make-most-postcards<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to effective promotional tools, few options are as versatile as a postcard. Whether used for mailers, street handouts or package inserts, postcards pack a punch in a compact format. But creating the perfect postcard involves more than just great design \u2014 choosing the right postcard size is just as important.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From understanding standard postcard sizes to exploring different postcard dimensions, we\u2019re here to answer all your questions and help you find the ideal fit for your needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key takeaways:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The standard postcard size in the US is 4&#8243; x 6&#8243;, equivalent to 102mm x 152mm or 1847 x 1247 pixels at 300 dpi for optimal quality.<\/li>\n\n\n\n<li>The reason for the standard size is its alignment with USPS regulations for lower postage rates, which apply to postcards no larger than 4.25&#8243; x 6&#8243;.<\/li>\n\n\n\n<li>VistaPrint offers a range of postcard sizes, including 4&#8243; x 6&#8243;, 4.2&#8243; x 5.5&#8243;, 5&#8243; x 7&#8243; and larger dimensions like 6&#8243; x 11&#8243; for added flexibility.<\/li>\n\n\n\n<li>When designing, follow the key postcard design guidelines, like including a bleed area and keeping important text within the safety margin to ensure a polished final product.<\/li>\n\n\n\n<li>Keep your postcard design simple yet impactful by using bold colors, high-quality images and a clear call to action, whether it&#8217;s visiting your website or attending an event.<\/li>\n\n\n\n<li>Postcards are a versatile marketing tool that can be used for everything from mailers and appointment reminders to vouchers and event invitations, making them ideal for various business needs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"size\"><strong>What size is a postcard?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you were to ask us, \u201cWhat\u2019s the size of a postcard?\u201d we wouldn\u2019t have a quick answer. That\u2019s because the dimensions of postcards can vary based on the vibe you\u2019re aiming for, the image you intend to use, and the purpose behind creating the postcard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, there are no rigid boundaries here. Postcards come in all shapes and sizes, and you can feel free to choose the postcard size that appeals to you.<br><br>However, some postcard dimensions are more popular than others. The standard postcard size in the US is 4\u2033 x 6\u2033. These fit in most envelopes and mailboxes, making them an ideal choice for <a href=\"https:\/\/www.vistaprint.com\/hub\/12-ways-make-most-postcards\" target=\"_blank\" rel=\"noreferrer noopener\">multiple uses<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The standard postcard size in inches: 4\u2033 x 6\u2033<\/li>\n\n\n\n<li>The standard postcard size in mm: 102mm x 152mm<\/li>\n\n\n\n<li>The standard postcard size in pixels: If you\u2019re adding non-vector designs, ensure they\u2019re at least 591 x 399 pixels with a resolution of 96 dpi, or optimally sized at 1847 x 1247 pixels with a resolution of 300 dpi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is 4\u2033 x 6\u2033 the standard postcard size for businesses?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To get those lower postcard rates from the U.S. Postal Service, your postcard needs to fit their size rules. Keep it rectangular, no funky shapes allowed. Your postcard should be at least 3.5\u201d x 5 inches and 0.007\u201d thick. And don\u2019t go over 4.25\u201d x 6\u201d and 0.016\u201d thick. If your mailer doesn\u2019t match these postcard dimensions, it\u2019s treated as a letter, and you\u2019ll be paying letter-size postage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why going for a 4\u201d x 6\u201d size for marketing postcards makes sense \u2013 it hits the mark for those low postcard rates, unlike the bigger options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Postcard sizes available on the Vista website<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not planning to send your postcards through the mail, there\u2019s no reason you can\u2019t consider different postcard dimensions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the help of Vista services, you have the option to print postcards in the following sizes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4\u2033 x 6\u2033 (the standard postcard size)<\/li>\n\n\n\n<li>4.2\u2033 x 5.5\u2033<\/li>\n\n\n\n<li>5\u2033 x 7\u2033<\/li>\n\n\n\n<li>5.5\u2033 x 8.5\u2033<\/li>\n\n\n\n<li>6\u2033 x 9\u2033<\/li>\n\n\n\n<li>6\u2033 x 11\u2033<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Elevate your marketing with postcards!                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Print postcards of all sizes with VistaPrint.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/postcards\"\n   title=\"Explore postcard options!\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/27897;https:\/\/www.vistaprint.com\/marketing-materials\/postcards;Content:Text Link;Explore postcard options!\" data-tracking-navigation-detail=\"Explore postcard options!\">\n    Explore postcard options!<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"design\"><strong>Design guidelines for all postcard dimensionsDesign guidelines<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve got thousands of templates you can pick from to create your postcard \u2013 thanks to our <a href=\"https:\/\/www.vistaprint.com\/design\" target=\"_blank\" rel=\"noreferrer noopener\">amazing designers<\/a>. But you can upload your own design, too. It\u2019s as simple as selecting an image or file on your computer, but here are some important guidelines to keep in mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1284\" height=\"1265\" data-public-id=\"ideas-and-advice-prod\/en-gb\/Print-guidelines\/Print-guidelines.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1284,h_1265,c_scale\/f_auto,q_auto\/v1675878299\/ideas-and-advice-prod\/en-gb\/Print-guidelines\/Print-guidelines.jpg?_i=AA\" alt=\"Print guidelines for all postcard dimensions\" class=\"wp-post-27897 wp-image-29146\" data-crop=\"1.01\" data-transformation-crop=\"w_1024,h_1009,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1675878299\" data-seo=\"1\" data-responsive=\"1\" data-size=\"1284 1265\" data-srcset=\"https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/Print-guidelines-1024x1009.jpg 1284w, https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/Print-guidelines.jpg 1248w, https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/Print-guidelines.jpg 1048w, https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/Print-guidelines-1024x1009.jpg 848w, https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/Print-guidelines-768x757.jpg 648w, https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/2024\/12\/Print-guidelines-609x600.jpg 448w, https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/2024\/12\/Print-guidelines-300x296.jpg 248w\" data-sizes=\"(max-width: 1284px) 100vw, 1284px\" data-delivery=\"upload\" data-cloudinary=\"lazy\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1284,h_1265,c_scale\/f_auto,q_auto\/v1675878299\/ideas-and-advice-prod\/en-gb\/Print-guidelines\/Print-guidelines.jpg?_i=AA 1284w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1229,c_scale\/f_auto,q_auto\/v1675878299\/ideas-and-advice-prod\/en-gb\/Print-guidelines\/Print-guidelines.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1032,c_scale\/f_auto,q_auto\/v1675878299\/ideas-and-advice-prod\/en-gb\/Print-guidelines\/Print-guidelines.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_835,c_scale\/f_auto,q_auto\/v1675878299\/ideas-and-advice-prod\/en-gb\/Print-guidelines\/Print-guidelines.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_638,c_scale\/f_auto,q_auto\/v1675878299\/ideas-and-advice-prod\/en-gb\/Print-guidelines\/Print-guidelines.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_441,c_scale\/f_auto,q_auto\/v1675878299\/ideas-and-advice-prod\/en-gb\/Print-guidelines\/Print-guidelines.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_244,c_scale\/f_auto,q_auto\/v1675878299\/ideas-and-advice-prod\/en-gb\/Print-guidelines\/Print-guidelines.jpg?_i=AA 248w\" sizes=\"(max-width: 1284px) 100vw, 1284px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bleed Area:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top: 0.15 inches<\/li>\n\n\n\n<li>Right: 0.15 inches<\/li>\n\n\n\n<li>Bottom: 0.15 inches<\/li>\n\n\n\n<li>Left: 0.15 inches<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve got a background color or pattern, make sure it extends a bit beyond the actual size of the postcard. That way, you\u2019ll never end up with white borders, even if the cards are cut slightly off center.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Safety Margin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top: 0.15 inches<\/li>\n\n\n\n<li>Right: 0.15 inches<\/li>\n\n\n\n<li>Bottom: 0.15 inches<\/li>\n\n\n\n<li>Left: 0.15 inches<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You probably have any important text or design elements within this area, which isn\u2019t much smaller than the actual size of the postcard. To guarantee nothing gets cut off, keep everything inside this box.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note: These measurements are applicable to both our standard postcard size (4\u2033 x 6\u2033) and other postcard dimensions available on the Vista site. To learn more information, you can always check the details on our postcard product page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Check out our <a href=\"https:\/\/www.vistaprint.com\/hub\/crop-marks-explained\" target=\"_blank\" rel=\"noopener\">guide to crop marks<\/a> to better understand safety, bleed and trim lines.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>More postcard design tips<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you\u2019ve got your postcard dimensions down pat, here are some other things to consider when designing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep your design simple. Postcards are relatively small, so a lot of complicated information can overwhelm people when reading. Identify the top few things you want a customer to know, and then focus on those points. Including a strong call to action \u2013 visiting your website, following you on social, leaving a review \u2013 gives people a way to learn more once they\u2019ve become interested in what you have to say.<\/li>\n\n\n\n<li>Stand out with photography or a logo. Odds are good that your postcard will be competing for attention with other promotional pieces \u2013 in a letterbox, on a notice board or at markets. Bold colours, a high-quality image or your logo can help your postcard get noticed.<\/li>\n\n\n\n<li>Think dual-purpose. Make your postcard work twice as hard for you. Use the reverse side for appointment reminders, loyalty stamps or as a blank canvas to showcase something about your business. Check out our guide on <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-write-a-postcard\" target=\"_blank\" rel=\"noreferrer noopener\">how to write a postcard<\/a> for more information.<\/li>\n\n\n\n<li>Elevate with a <a href=\"https:\/\/www.vistaprint.com\/hub\/printing-paper-types\" target=\"_blank\" rel=\"noreferrer noopener\">special finish or paper<\/a>. <a href=\"https:\/\/gallery.vistaprint.com\/en-us\/g\/cotton-postcards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cotton paper<\/a> has a natural texture that\u2019s best for elegant, crisp designs; our <a href=\"https:\/\/gallery.vistaprint.com\/en-us\/g\/glossy-front-only-postcards\" target=\"_blank\" rel=\"noreferrer noopener\">glossy stock<\/a> really lets images pop and indestructible plastic is a great option for outdoor or heavy-duty use.<\/li>\n\n\n\n<li>Stick to clean, simple <a href=\"https:\/\/www.vistaprint.com\/hub\/best-postcard-fonts\" target=\"_blank\" rel=\"noreferrer noopener\">postcard fonts<\/a> and avoid overly decorative styles that can make your postcard hard to read.<\/li>\n\n\n\n<li>Create a consistent look by incorporating your <a href=\"https:\/\/www.vistaprint.com\/hub\/elements-of-branding\" target=\"_blank\" rel=\"noreferrer noopener\">branding elements<\/a>, such as fonts, logos, and colors, into your postcards. A cohesive design ensures your postcards align with your other <a href=\"https:\/\/www.vistaprint.com\/hub\/marketing-materials-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">marketing materials<\/a>, helping to establish a recognizable and professional <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-identity\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1000\" height=\"389\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/marketing-ideas-postcards-business\/marketing-ideas-postcards-business.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1000,h_389,c_scale\/f_auto,q_auto\/v1733400471\/ideas-and-advice-prod\/blogadmin\/marketing-ideas-postcards-business\/marketing-ideas-postcards-business.png?_i=AA\" alt=\"Branded postcard for a bee wax and honey brand\" class=\"wp-post-27897 wp-image-29149\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733400471\" data-seo=\"1\" data-responsive=\"1\" data-size=\"1000 389\" data-srcset=\"https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/marketing-ideas-postcards-business.png 1000w, https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/marketing-ideas-postcards-business.png 848w, https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/marketing-ideas-postcards-business-768x299.png 648w, https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/2024\/12\/marketing-ideas-postcards-business-768x299.png 448w, https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/2024\/12\/marketing-ideas-postcards-business-300x117.png 248w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-delivery=\"upload\" data-cloudinary=\"lazy\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1000,h_389,c_scale\/f_auto,q_auto\/v1733400471\/ideas-and-advice-prod\/blogadmin\/marketing-ideas-postcards-business\/marketing-ideas-postcards-business.png?_i=AA 1000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_329,c_scale\/f_auto,q_auto\/v1733400471\/ideas-and-advice-prod\/blogadmin\/marketing-ideas-postcards-business\/marketing-ideas-postcards-business.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_252,c_scale\/f_auto,q_auto\/v1733400471\/ideas-and-advice-prod\/blogadmin\/marketing-ideas-postcards-business\/marketing-ideas-postcards-business.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_174,c_scale\/f_auto,q_auto\/v1733400471\/ideas-and-advice-prod\/blogadmin\/marketing-ideas-postcards-business\/marketing-ideas-postcards-business.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_96,c_scale\/f_auto,q_auto\/v1733400471\/ideas-and-advice-prod\/blogadmin\/marketing-ideas-postcards-business\/marketing-ideas-postcards-business.png?_i=AA 248w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing\"><strong>Postcard marketing ideas for all postcard sizes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you\u2019ve designed your perfect postcard, it\u2019s time to put it to work. Here are our top <a href=\"https:\/\/www.vistaprint.com\/hub\/12-ways-make-most-postcards\" target=\"_blank\" rel=\"noreferrer noopener\">postcard marketing ideas<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voucher cards. Add a stamp or punch-hole to your design and reward regulars for their loyalty.<\/li>\n\n\n\n<li>Appointment reminders. Hand out a postcard after every appointment to encourage customers to use your services again.<\/li>\n\n\n\n<li>Offers and promos. Have a sale or special deal? Spread the word with a compact postcard. Pass out on the street or pop into local mailboxes.<\/li>\n\n\n\n<li>Event announcements. Planning a special do or grand opening? Make your postcard a promo vehicle and an invite.<\/li>\n\n\n\n<li>Package inserts. A postcard in every box and parcel is a great way to reinforce your brand identity. Ask customers to leave a review, encourage them to follow you on social media or tell your <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-tell-your-small-business-brand-story-in-3-easy-steps\" target=\"_blank\" rel=\"noreferrer noopener\">brand story<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1600\" height=\"622\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/business-postcard-offer\/business-postcard-offer.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_622,c_scale\/f_auto,q_auto\/v1733400682\/ideas-and-advice-prod\/blogadmin\/business-postcard-offer\/business-postcard-offer.jpg?_i=AA\" alt=\"A postcard with a special offer and a QR code\" class=\"wp-post-27897 wp-image-29151\" data-transformation-crop=\"w_1024,h_398,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733400682\" data-seo=\"1\" data-responsive=\"1\" data-size=\"1600 622\" data-srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_398,c_scale\/f_auto,q_auto\/v1733400682\/ideas-and-advice-prod\/blogadmin\/business-postcard-offer\/business-postcard-offer.jpg?_i=AA 1600w, https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/business-postcard-offer-1536x597.jpg 1448w, https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/business-postcard-offer-1400x544.jpg 1248w, https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/business-postcard-offer-1400x544.jpg 1048w, https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/business-postcard-offer-1024x398.jpg 848w, https:\/\/www.vistaprint.com\/hub\/wp-content\/uploads\/2024\/12\/business-postcard-offer-768x299.jpg 648w, https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/2024\/12\/business-postcard-offer-768x299.jpg 448w, https:\/\/blogadmin.merch.vpsvc.com\/hub\/wp-content\/uploads\/2024\/12\/business-postcard-offer-300x117.jpg 248w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-delivery=\"upload\" data-cloudinary=\"lazy\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_622,c_scale\/f_auto,q_auto\/v1733400682\/ideas-and-advice-prod\/blogadmin\/business-postcard-offer\/business-postcard-offer.jpg?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_562,c_scale\/f_auto,q_auto\/v1733400682\/ideas-and-advice-prod\/blogadmin\/business-postcard-offer\/business-postcard-offer.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_485,c_scale\/f_auto,q_auto\/v1733400682\/ideas-and-advice-prod\/blogadmin\/business-postcard-offer\/business-postcard-offer.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_407,c_scale\/f_auto,q_auto\/v1733400682\/ideas-and-advice-prod\/blogadmin\/business-postcard-offer\/business-postcard-offer.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_329,c_scale\/f_auto,q_auto\/v1733400682\/ideas-and-advice-prod\/blogadmin\/business-postcard-offer\/business-postcard-offer.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_251,c_scale\/f_auto,q_auto\/v1733400682\/ideas-and-advice-prod\/blogadmin\/business-postcard-offer\/business-postcard-offer.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_174,c_scale\/f_auto,q_auto\/v1733400682\/ideas-and-advice-prod\/blogadmin\/business-postcard-offer\/business-postcard-offer.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_96,c_scale\/f_auto,q_auto\/v1733400682\/ideas-and-advice-prod\/blogadmin\/business-postcard-offer\/business-postcard-offer.jpg?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Looking to print a postcard?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    VistaPrint offers a variety of postcard sizes to choose from.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/postcards\"\n   title=\"Explore postcard options!\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/27897;https:\/\/www.vistaprint.com\/marketing-materials\/postcards;Content:Text Link;Explore postcard options!\" data-tracking-navigation-detail=\"Explore postcard options!\">\n    Explore postcard options!<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ about postcard sizes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the most popular postcard size?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most popular postcard size in the US is 4&#8243; x 6&#8243;. It\u2019s compact, fits easily into mailboxes, and meets USPS regulations for low postage rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What size postcard is best for marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The best postcard sizes for marketing depend on your goals. The standard postcard size (4&#8243; x 6&#8243;) is perfect for affordability and versatility, while larger options like 5.5&#8243; x 8.5&#8243; grab more attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I use custom postcard sizes?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, you can choose custom postcard sizes to fit your specific needs. From unique dimensions to bold designs, custom options help your postcards stand out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the minimum size for a postcard?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The minimum post card dimensions for USPS-approved postcards are 3.5&#8243; x 5&#8243;. Anything smaller won\u2019t qualify for postcard postage rates.<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Recommended links to add \ud83d\ude09 Marketing materials: https:\/\/www.vistaprint.com\/hub\/print-marketing-materialsLeave behinds: https:\/\/www.vistaprint.com\/hub\/using-leave-behindsPostcard marketing ideas: https:\/\/www.vistaprint.com\/hub\/12-ways-make-most-postcards When it comes to effective promotional tools, [&hellip;]<\/p>\n","protected":false},"author":185,"featured_media":28936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Postcard Size Guide for Beginners | VistaPrint US","_seopress_titles_desc":"Discover the most common postcard sizes. 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