{"id":28456,"date":"2024-11-29T15:19:47","date_gmt":"2024-11-29T15:19:47","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=28456"},"modified":"2024-11-29T15:19:51","modified_gmt":"2024-11-29T15:19:51","slug":"refresh-how-to-design-a-flyer-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/refresh-how-to-design-a-flyer-the-ultimate-guide\/","title":{"rendered":"Refresh: How to design a flyer: the ultimate guide"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-a-flyer\" target=\"_blank\" rel=\"noreferrer noopener\">Flyers<\/a> are an incredible way to spread the word about your business, event or product. When designed well, they\u2019re impossible to ignore \u2014 grabbing attention, sparking curiosity and inspiring action.\u00a0<\/p>\n\n\n\n<p>So, how do you create a flyer that stands out for all the right reasons? It\u2019s easier than you might think! With a bit of strategy and creativity, you can design a flyer that connects with your audience and drives real results.&nbsp;<\/p>\n\n\n\n<p>In this guide, we\u2019ll walk you through how to design a flyer, from brainstorming ideas and crafting your message to choosing the right design and distribution.&nbsp;<\/p>\n\n\n\n<p>Get ready to learn how to design a flyer that drives business results \u2014 not just line the bottom of someone\u2019s trash can.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways:            <\/div>\n            <div class=\"text\">\n                <ul>\n<li aria-level=\"1\">The process of flyer design starts with outlining your flyer strategy and constructing the flyer concept. Once that is done, you can design the flyer and plan its distribution.<\/li>\n<li aria-level=\"1\">To outline your flyer strategy, understand your marketing campaign goals, the role of the flyer in the marketing campaign, the target audience, the key message and the action you want the recipients to take after interacting with the flyer.<\/li>\n<li aria-level=\"1\">Constructing the flyer concept includes making color and imagery choices, picking specific brand identity elements to highlight, selecting the appropriate size and format and writing the copy and call to action.<\/li>\n<li aria-level=\"1\">To design your flyer, use your concept as a brief, evaluate design options for branding and clarity and proofread the final design to ensure it\u2019s error-free and impactful.<\/li>\n<li aria-level=\"1\">Printing and distributing your flyers involves selecting paper quality, determining the right number of copies and using both physical and digital distribution methods to maximize reach.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\"><strong>How to design a flyer strategy that works<\/strong><\/h2>\n\n\n\n<p>It can be tempting to jump straight into designing the flyer, whether it\u2019s a DIY project or a brief for a professional designer. If you want your flyer to play an effective role in your marketing campaign, you need to know what exactly that role is going to be! So, before you launch yourself into the design process, make sure that you take the time to do some proper prep work on the strategy behind it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. What\u2019s your overall objective for your marketing campaign?<\/strong><\/h3>\n\n\n\n<p>Before you even get to the flyer, the bigger question is: What are you trying to achieve in your business right now? What results are you looking to get from your marketing activities? Are you trying to build awareness of a new brand? Promote the launch of a new product? Increase engagement? Collect leads? You need to isolate your overall objective before determining if a flyer is the right tool to support that objective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. What role does this flyer play in your marketing campaign?<\/strong><\/h3>\n\n\n\n<p>Once you have your clear objectives for marketing as a whole, you can set the specific objective for the flyer. Flyers are a low-cost and targeted marketing tool that can be especially effective in promoting a local business or event and driving footfall to a specific location. How will your flyers support your overall marketing objective and fit in with the rest of the activities you\u2019re running? What\u2019s the specific benefit of using flyers versus some other tactic?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Who is your target audience?<\/strong><\/h3>\n\n\n\n<p>As with everything you do in marketing, you need to know who you\u2019re speaking to in the first place. This includes demographics \u2014 age, gender, location, etc. \u2014 as well as psychographics \u2014 thoughts, attitudes and behaviors. Are you targeting people who have never heard of you or are you trying to win back past customers? Are you trying to attract customers away from a competitor? Who is the person who will most urgently benefit from what you have to offer?<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"672\" height=\"405\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/lapsed-customers\/lapsed-customers.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_672,h_405,c_scale\/f_auto,q_auto\/v1732892374\/ideas-and-advice-prod\/blogadmin\/lapsed-customers\/lapsed-customers.jpg?_i=AA\" class=\"swan-responsive-image wp-post-28456 wp-image-28469\" alt=\"This flyer is specifically designed to re-engage lapsed customers with a \u2018welcome back\u2019 offer.\" loading=\"lazy\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1732892374\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_672,h_405,c_scale\/f_auto,q_auto\/v1732892374\/ideas-and-advice-prod\/blogadmin\/lapsed-customers\/lapsed-customers.jpg?_i=AA 672w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_390,c_scale\/f_auto,q_auto\/v1732892374\/ideas-and-advice-prod\/blogadmin\/lapsed-customers\/lapsed-customers.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_270,c_scale\/f_auto,q_auto\/v1732892374\/ideas-and-advice-prod\/blogadmin\/lapsed-customers\/lapsed-customers.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_149,c_scale\/f_auto,q_auto\/v1732892374\/ideas-and-advice-prod\/blogadmin\/lapsed-customers\/lapsed-customers.jpg?_i=AA 248w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Flyer design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/bmpdesign\" target=\"_blank\" rel=\"nofollow noopener\"><em>bmp design<\/em><\/a><em> for Farm Fresh to You<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"672\" height=\"405\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/existing-customers\/existing-customers.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_672,h_405,c_scale\/f_auto,q_auto\/v1732892392\/ideas-and-advice-prod\/blogadmin\/existing-customers\/existing-customers.jpg?_i=AA\" class=\"swan-responsive-image wp-post-28456 wp-image-28463\" alt=\"This one is for existing customers, encouraging them to leave a review.\" loading=\"lazy\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1732892392\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_672,h_405,c_scale\/f_auto,q_auto\/v1732892392\/ideas-and-advice-prod\/blogadmin\/existing-customers\/existing-customers.jpg?_i=AA 672w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_390,c_scale\/f_auto,q_auto\/v1732892392\/ideas-and-advice-prod\/blogadmin\/existing-customers\/existing-customers.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_270,c_scale\/f_auto,q_auto\/v1732892392\/ideas-and-advice-prod\/blogadmin\/existing-customers\/existing-customers.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_149,c_scale\/f_auto,q_auto\/v1732892392\/ideas-and-advice-prod\/blogadmin\/existing-customers\/existing-customers.jpg?_i=AA 248w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Flyer design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/1237107\" target=\"_blank\" rel=\"nofollow noopener\"><em>SilviaJordanova<\/em><\/a><em> for Hula Delights via 99designs by Vista.<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. What is the key message?<\/strong><\/h3>\n\n\n\n<p>Now that you have your target audience, what\u2019s the one key message you want them to take away from seeing the flyer? What do you want them to be thinking, feeling or doing? What should they remember about your brand or product? What\u2019s the one benefit or attribute you want them to be associating you with? You may have a lot more information printed on the flyer in the end but you need to be super specific about that one important message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. What action do you want them to take as a result of the flyer?<\/strong><\/h3>\n\n\n\n<p>You also want to be super specific about what you want the person to do after reading the flyer. For example, do they need to sign up online or come to the store on a certain date? Even if your objective is <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-awareness\" target=\"_blank\" rel=\"noreferrer noopener\">driving awareness<\/a>, you\u2019ll still want to be clear on a specific action that the reader can take as a next step.<\/p>\n\n\n\n<p>It may just be visiting your website for more information or following you on social media \u2014 just make it super easy for the reader to know what to do next.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. How and where will the flyer be distributed?<\/strong><\/h3>\n\n\n\n<p>Flyers can be handed out in person on the street, pinned onto bulletin boards or sent through the mail. They can also be distributed electronically. Think about how you\u2019re going to be distributing yours and bear that in mind for the design of the flyer itself. For example, a flyer posted on a wall somewhere might need to be bigger and bolder to catch people\u2019s attention in the first place, while a flyer handed to someone in person can afford to have more information in a smaller font size.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"construct\"><strong>How to construct your flyer design concept<\/strong><\/h2>\n\n\n\n<p>OK, you\u2019ve got the strategy, but there\u2019s still another step before you start designing! Now you need to get more specific in terms of the style and content of the flyer. Once you do that, the design itself will be easy-peasy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. What colors do you want to use?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"963\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/wine-brand\/wine-brand.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_963,h_1024,c_scale\/f_auto,q_auto\/v1732892356\/ideas-and-advice-prod\/blogadmin\/wine-brand\/wine-brand.jpg?_i=AA\" alt=\"Are you sleek and sophisticated like this wine brand?\" class=\"wp-post-28456 wp-image-28475\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1732892356\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_963,h_1024,c_scale\/f_auto,q_auto\/v1732892356\/ideas-and-advice-prod\/blogadmin\/wine-brand\/wine-brand.jpg?_i=AA 1427w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1327,c_scale\/f_auto,q_auto\/v1732892356\/ideas-and-advice-prod\/blogadmin\/wine-brand\/wine-brand.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1114,c_scale\/f_auto,q_auto\/v1732892356\/ideas-and-advice-prod\/blogadmin\/wine-brand\/wine-brand.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_902,c_scale\/f_auto,q_auto\/v1732892356\/ideas-and-advice-prod\/blogadmin\/wine-brand\/wine-brand.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_689,c_scale\/f_auto,q_auto\/v1732892356\/ideas-and-advice-prod\/blogadmin\/wine-brand\/wine-brand.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_476,c_scale\/f_auto,q_auto\/v1732892356\/ideas-and-advice-prod\/blogadmin\/wine-brand\/wine-brand.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_263,c_scale\/f_auto,q_auto\/v1732892356\/ideas-and-advice-prod\/blogadmin\/wine-brand\/wine-brand.jpg?_i=AA 248w\" sizes=\"(max-width: 1427px) 100vw, 1427px\" \/><\/figure>\n\n\n\n<p><em>Flyer design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/654987\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Lalitha<\/em><\/a><em> for Islero Wines via 99designs by Vista.<\/em><\/p>\n\n\n\n<p>Bold and bright colors will attract people\u2019s attention but the design also needs to work with your brand, your industry and your target audience.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/hub\/color-psychology\" target=\"_blank\" rel=\"noreferrer noopener\">What are the colors<\/a> that will reinforce your message? For example, greens and yellows for health and wellbeing or bright primary colors for children. Do you want it to be super vibrant and colorful or keep things simple and sleek with two or three colors? Could it work in black and white (an especially important question if you\u2019re on a tight budget)?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Which brand identity elements need to be highlighted?<\/strong><\/h3>\n\n\n\n<p>Whatever your message on the flyer, you need to make sure the reader knows who it\u2019s coming from. What are the elements of your <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-identity\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity<\/a> that will ensure that people remember who you are and what you do? What absolutely needs to be on the flyer \u2014 your <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-a-logo\" target=\"_blank\" rel=\"noreferrer noopener\">logo<\/a>, your <a href=\"https:\/\/www.vistaprint.com\/hub\/small-business-slogan\" target=\"_blank\" rel=\"noreferrer noopener\">tagline<\/a> and your website URL? What about the typography \u2014 do you have a <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-fonts\" target=\"_blank\" rel=\"noreferrer noopener\">brand font<\/a>? Do you have a brand mascot or other imagery that makes you instantly recognizable?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. What kind of imagery do you want to include?<\/strong><\/h3>\n\n\n\n<p>Speaking of imagery, what kind of style are you going for? High-quality photography can be really effective in drawing people in \u2014 do you have your own or are you open to using stock photos? What about other kinds of images? Could it be appropriate to use graphics or icons, or maybe even cartoons or drawings? As before, think about your brand, your industry and your target audience when making these decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. What copy do you want and in what priority?<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img width=\"379\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/tasty-brand\/tasty-brand.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_379,h_1024,c_scale\/f_auto,q_auto\/v1732892344\/ideas-and-advice-prod\/blogadmin\/tasty-brand\/tasty-brand.jpg?_i=AA\" alt=\"Here, the reader is being specifically asked to engage with this tasty brand on social media and all the URLs are included.\" class=\"wp-post-28456 wp-image-28473\" style=\"width:449px;height:auto\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1732892344\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_379,h_1024,c_scale\/f_auto,q_auto\/v1732892344\/ideas-and-advice-prod\/blogadmin\/tasty-brand\/tasty-brand.jpg?_i=AA 947w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_2292,c_scale\/f_auto,q_auto\/v1732892344\/ideas-and-advice-prod\/blogadmin\/tasty-brand\/tasty-brand.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_1751,c_scale\/f_auto,q_auto\/v1732892344\/ideas-and-advice-prod\/blogadmin\/tasty-brand\/tasty-brand.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_1211,c_scale\/f_auto,q_auto\/v1732892344\/ideas-and-advice-prod\/blogadmin\/tasty-brand\/tasty-brand.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_670,c_scale\/f_auto,q_auto\/v1732892344\/ideas-and-advice-prod\/blogadmin\/tasty-brand\/tasty-brand.jpg?_i=AA 248w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/99designs.com\/profiles\/1310665%20\/designs\/701935\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Flyer design<\/em><\/a><em> by <\/em><a href=\"https:\/\/99designs.com\/profiles\/1310665\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Luz Viera<\/em><\/a><em> via 99designs by Vista.<\/em><\/p>\n\n\n\n<p>Now it\u2019s time to determine the exact text that will be on the flyer. Remember the key message you identified earlier and make sure that it\u2019s clear that this is the primary message. Next, decide what other information needs to be on the flyer and in what order it should appear. Can anything be left out if there isn\u2019t enough space?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. What\u2019s the call to action?<\/strong><\/h3>\n\n\n\n<p>Within the message hierarchy, you need to be super clear on that call to action that you identified in your strategy. What\u2019s the next step you want people to take and what information do they need \u2014 social media profile, website URL, or something else \u2014 to be able to take that action? Make it super straightforward so that there\u2019s no guesswork involved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Does the flyer need to be a certain size or shape?<\/strong><\/h3>\n\n\n\n<p>Flyers tend to come in some pretty standard formats \u2014 often, they\u2019re A5. Do you want to stick with the <a href=\"https:\/\/www.vistaprint.com\/hub\/brochure-flyer-sizes\" target=\"_blank\" rel=\"noreferrer noopener\">standard flyer size<\/a> and shape or do you want something that stands out? If it\u2019s a luxury product and you have a lot of information to convey, maybe you need more of a <a href=\"https:\/\/www.vistaprint.com\/hub\/brochures-guide\" target=\"_blank\" rel=\"noreferrer noopener\">brochure format<\/a> in a large size? Can you think of a creative format that gets people interacting with it \u2014 even if it\u2019s just folding and unfolding \u2014 or using it after they get it?<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"480\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/monster-and-parents\/monster-and-parents.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1732892368\/ideas-and-advice-prod\/blogadmin\/monster-and-parents\/monster-and-parents.jpg?_i=AA\" class=\"swan-responsive-image wp-post-28456 wp-image-28471\" alt=\"With any luck, kids will want to play with this little monster and the parents might just keep it around.\" loading=\"lazy\" data-transformation-crop=\"w_480,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1732892368\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1732892368\/ideas-and-advice-prod\/blogadmin\/monster-and-parents\/monster-and-parents.jpg?_i=AA 672w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_810,c_scale\/f_auto,q_auto\/v1732892368\/ideas-and-advice-prod\/blogadmin\/monster-and-parents\/monster-and-parents.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_560,c_scale\/f_auto,q_auto\/v1732892368\/ideas-and-advice-prod\/blogadmin\/monster-and-parents\/monster-and-parents.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_310,c_scale\/f_auto,q_auto\/v1732892368\/ideas-and-advice-prod\/blogadmin\/monster-and-parents\/monster-and-parents.jpg?_i=AA 248w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><a href=\"https:\/\/99designs.com\/profiles\/tadaam\/designs\/563455\" target=\"_blank\" rel=\"nofollow noopener\"><em>Flyer design<\/em><\/a><em> by <\/em><a href=\"https:\/\/99designs.com\/profiles\/tadaam\" target=\"_blank\" rel=\"nofollow noopener\"><em>tadaam<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"480\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/flyer_2846787c7d\/flyer_2846787c7d.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1732892384\/ideas-and-advice-prod\/blogadmin\/flyer_2846787c7d\/flyer_2846787c7d.jpg?_i=AA\" class=\"swan-responsive-image wp-post-28456 wp-image-28467\" alt=\"If your brand and your budget warrants it, you might want to consider a more comprehensive design.\" loading=\"lazy\" data-transformation-crop=\"w_480,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1732892384\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1732892384\/ideas-and-advice-prod\/blogadmin\/flyer_2846787c7d\/flyer_2846787c7d.jpg?_i=AA 672w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_810,c_scale\/f_auto,q_auto\/v1732892384\/ideas-and-advice-prod\/blogadmin\/flyer_2846787c7d\/flyer_2846787c7d.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_560,c_scale\/f_auto,q_auto\/v1732892384\/ideas-and-advice-prod\/blogadmin\/flyer_2846787c7d\/flyer_2846787c7d.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_310,c_scale\/f_auto,q_auto\/v1732892384\/ideas-and-advice-prod\/blogadmin\/flyer_2846787c7d\/flyer_2846787c7d.jpg?_i=AA 248w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Flyer design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/adwindesign\" target=\"_blank\" rel=\"nofollow noopener\"><em>Adwindesign <\/em><\/a><em>for Broadway Supercars<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"flyers\"><strong>How to Design your flyers<\/strong><\/h2>\n\n\n\n<p>Now that you have your strategy and concept for the flyer, you can go ahead with the actual design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Find other flyers you like as inspiration<\/strong><\/h3>\n\n\n\n<p>To get an idea for what\u2019s possible, look at other flyers that are out there. Start collecting flyers when you get them and see what you like and don\u2019t like. Browse existing designs online to see what styles appeal to you. To jump-start your inspiration, check out these <a href=\"https:\/\/www.vistaprint.com\/hub\/flyer-design-ideas-inspiration\" target=\"_blank\" rel=\"noreferrer noopener\">creative flyer design ideas<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Use your design concept as a brief for a freelancer or design contest<\/strong><\/h3>\n\n\n\n<p>Whoop whoop! You now have everything you need for a clear and effective brief. To move ahead with the design process, you can either <a href=\"https:\/\/www.vistaprint.com\/design\" target=\"_blank\" rel=\"noreferrer noopener\">find a freelance designer<\/a> to design a custom flyer for you, or you can go the DIY route and start designing your flyer yourself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Evaluate the design options against your criteria<\/strong><\/h3>\n\n\n\n<p>As you\u2019re weighing design options, make sure you\u2019re checking them against your brief and what exactly you\u2019re looking for. Is the branding clear? Does it contain all the pertinent information? Is the hierarchy of the messages correct? Sticking to these objective criteria will help you sort through the designs without getting carried away by some artistic creation that doesn\u2019t actually do what you need it to do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Choose your final design<\/strong><\/h3>\n\n\n\n<p>An effective flyer design attracts the right audience, communicates a clear message and benefit and inspires the audience to take a specific action. Use the opportunity to ask colleagues, customers, friends or family for their opinions to collect real feedback from people \u2014 ideally in your target audience. Choose the design that fits your criteria and works best for your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/defined-audience\/defined-audience.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1732892398\/ideas-and-advice-prod\/blogadmin\/defined-audience\/defined-audience.jpg?_i=AA\" alt=\"This flyer speaks to a defined audience (people who have been thinking about guitar lessons) with a clear message (we have the best musicians in Ohio) and a clear call to action (call now!).\" class=\"wp-post-28456 wp-image-28461\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1732892398\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1732892398\/ideas-and-advice-prod\/blogadmin\/defined-audience\/defined-audience.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_scale\/f_auto,q_auto\/v1732892398\/ideas-and-advice-prod\/blogadmin\/defined-audience\/defined-audience.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1732892398\/ideas-and-advice-prod\/blogadmin\/defined-audience\/defined-audience.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1732892398\/ideas-and-advice-prod\/blogadmin\/defined-audience\/defined-audience.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1732892398\/ideas-and-advice-prod\/blogadmin\/defined-audience\/defined-audience.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1732892398\/ideas-and-advice-prod\/blogadmin\/defined-audience\/defined-audience.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1732892398\/ideas-and-advice-prod\/blogadmin\/defined-audience\/defined-audience.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1732892398\/ideas-and-advice-prod\/blogadmin\/defined-audience\/defined-audience.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/99designs.com\/profiles\/roberto615\/designs\/622232\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Flyer design<\/em><\/a><em> by <\/em><a href=\"https:\/\/99designs.com\/profiles\/roberto615\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>roberto615<\/em><\/a><em> via 99designs by Vista.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Proofread<\/strong><\/h3>\n\n\n\n<p>When you get the final design, check and check again that there are no typos. Get someone else to look at it, someone who isn\u2019t as deep into the project as you are. Make sure all the information is there \u2014 you\u2019d be surprised how many times you get a flyer design that\u2019s missing the date of the event (duh!), or the website URL. You don\u2019t want all your hard work to be ruined by such an obvious but critical error.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Make sure you get the files you need<\/strong><\/h3>\n\n\n\n<p>You\u2019ll be looking at your flyer designs on screen in RGB online but you\u2019ll need <a href=\"https:\/\/www.vistaprint.com\/hub\/correct-file-formats-rgb-and-cmyk\" target=\"_blank\" rel=\"noreferrer noopener\">CMYK to print<\/a> so make sure you get those converted files. If you have photos as part of the design, they need to be high resolution. For printing you\u2019ll want a resolution of at least 300 dpi. If your design goes to the edges of the paper (there\u2019s no literal white space around it), make sure that the designer has included a <a href=\"https:\/\/www.vistaprint.com\/hub\/crop-marks-explained\" target=\"_blank\" rel=\"noreferrer noopener\">bleed<\/a>, which is a little bit of extra design outside your desired size to account for printing and cutting errors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img width=\"717\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/baby-photography\/baby-photography.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_717,h_1024,c_scale\/f_auto,q_auto\/v1732892323\/ideas-and-advice-prod\/blogadmin\/baby-photography\/baby-photography.jpg?_i=AA\" alt=\"Photography needs to be of a high quality (especially if that\u2019s what you do as a business!).\" class=\"wp-post-28456 wp-image-28459\" style=\"width:840px;height:auto\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1732892323\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_717,h_1024,c_scale\/f_auto,q_auto\/v1732892323\/ideas-and-advice-prod\/blogadmin\/baby-photography\/baby-photography.jpg?_i=AA 1136w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1496,c_scale\/f_auto,q_auto\/v1732892323\/ideas-and-advice-prod\/blogadmin\/baby-photography\/baby-photography.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_1210,c_scale\/f_auto,q_auto\/v1732892323\/ideas-and-advice-prod\/blogadmin\/baby-photography\/baby-photography.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_925,c_scale\/f_auto,q_auto\/v1732892323\/ideas-and-advice-prod\/blogadmin\/baby-photography\/baby-photography.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_639,c_scale\/f_auto,q_auto\/v1732892323\/ideas-and-advice-prod\/blogadmin\/baby-photography\/baby-photography.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_354,c_scale\/f_auto,q_auto\/v1732892323\/ideas-and-advice-prod\/blogadmin\/baby-photography\/baby-photography.jpg?_i=AA 248w\" sizes=\"(max-width: 1136px) 100vw, 1136px\" \/><\/figure>\n\n\n\n<p><em>Flyer design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/941838\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Jelena 021<\/em><\/a><em>for Loomi Photography via 99designs by Vista.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading print\"><strong>How to print and distribute your flyers<\/strong><\/h2>\n\n\n\n<p>This is when your flyer really comes to life and you get it out there in front of your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Find a printer<\/strong><\/h3>\n\n\n\n<p>When choosing where to print your flyers, you\u2019ll want to consider price, quality, type of printing and time.<\/p>\n\n\n\n<p>Online printers like VistaPrint usually offer a quick turnaround time, and you\u2019ll get an estimate of when you can expect to receive your order. Prices can vary depending on the quantities you\u2019ll need. Usually, the larger the run you want to print, the less you\u2019ll pay per unit. So, it may be worth printing one larger run, instead of repeatedly printing small batches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Choose the quality and texture of the paper itself<\/strong><\/h3>\n\n\n\n<p>What <a href=\"https:\/\/www.vistaprint.com\/hub\/paper-weight-chart\" target=\"_blank\" rel=\"noreferrer noopener\">thickness of paper<\/a> do you want? Do you want something more like a postcard or are you happy with a flimsy leaflet? <a href=\"https:\/\/www.vistaprint.com\/hub\/matte-vs-glossy\" target=\"_blank\" rel=\"noreferrer noopener\">Matte or glossy<\/a>? Does it need to be folded? Get some samples from the printer to see what the options are. You may need to compromise here depending on your budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Decide on the number of copies<\/strong><\/h3>\n\n\n\n<p>Obviously, price per flyer will decrease as the total number increases \u2014 but you don\u2019t want to waste money printing more copies than you need and have them all end up in the bin. If it\u2019s a time-sensitive event or a seasonal offer that you\u2019re promoting you won\u2019t be able to reuse them, so plan accordingly.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/flyers\" target=\"_blank\" rel=\"noreferrer noopener\">Play around with the various different options for quantity, sizes, paper texture and thickness<\/a> to find the combination that best suits your needs and budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Consider a test print<\/strong><\/h3>\n\n\n\n<p>If you\u2019re running a very large batch, you could consider a test print before the full order is printed. Things look different on paper than they do online so this way, you can really check the final product, see the quality of the pictures and colors, make sure the copy is legible in the actual size and proofread it one more time!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Physical distribution<\/strong><\/h3>\n\n\n\n<p>The flyer process doesn\u2019t end at the printing stage \u2014 that\u2019s really only the beginning! Now is your chance to make sure that all your hard work pays off. How are you going to get these stunning <a href=\"https:\/\/www.vistaprint.com\/hub\/print-marketing-materials\" target=\"_blank\" rel=\"noreferrer noopener\">print marketing materials<\/a> into the right people\u2019s hands? How will you maximize the chances of the flyers being seen, read and acted on? Make sure you\u2019re going to the right places and reaching the right people.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Digital distribution<\/strong><\/h3>\n\n\n\n<p>Finally, don\u2019t forget that you can get even more mileage out of these suckers by using them online too. Consider sending them as PDFs to your email list and posting them on social media to reach even more people at no extra cost.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Ready to bring your flyer vision to life?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Use VistaPrint\u2019s free flyer design templates and printing services.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/flyers\"\n   title=\"Explore flyer options!\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/28456;https:\/\/www.vistaprint.com\/marketing-materials\/flyers;Content:Text Link;Explore flyer options!\" data-tracking-navigation-detail=\"Explore flyer options!\">\n    Explore flyer options!<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ about how to design a flyer<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are the key steps to designing an effective flyer?<\/h3>\n\n\n\n<p>Start with a clear strategy \u2014 define your goals, target audience and message. Next, choose colors, imagery and branding elements that resonate with your audience. Create a polished layout with a clear call to action, proofread carefully and select the right distribution methods to maximize impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which software is best for designing flyers?<\/h3>\n\n\n\n<p>For beginners, VistaCreate is a user-friendly option with customizable templates. For more advanced designs, Adobe Photoshop, Illustrator or InDesign provide powerful tools for professional customization. Plus, VistaPrint offers a selection of <a href=\"https:\/\/gallery.vistaprint.com\/en-us\/g\/flyers?qty=25\" target=\"_blank\" rel=\"noreferrer noopener\">free flyer design templates<\/a> to help you get started easily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I choose the right size and format for my flyer?<\/h3>\n\n\n\n<p>Consider the purpose and distribution. For events or handouts, go with A5 or A6. Larger formats like A4 work well for bulletin boards, and creative shapes can help your flyer stand out. Always keep readability and practicality in mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I ensure my flyer design aligns with my brand identity?<\/h3>\n\n\n\n<p>Use your <a href=\"https:\/\/www.vistaprint.com\/hub\/branding-colors\" target=\"_blank\" rel=\"noreferrer noopener\">brand colors<\/a>, logo and fonts consistently throughout the design. Incorporate key visual elements and tone that reflect your brand\u2019s personality, ensuring the flyer is instantly recognizable as yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to design a flyer template?<\/h3>\n\n\n\n<p>Create a base layout with placeholders for text, images and branding elements like your logo and colors. Keep it flexible for future updates while maintaining a consistent structure that reflects your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the best ways to distribute flyers to reach my audience?<\/h3>\n\n\n\n<p>Hand them out in high-traffic areas, include them in mailers, post them on bulletin boards or share digital versions via email and social media. Match your distribution method to where your audience spends their time.<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Flyers are an incredible way to spread the word about your business, event or product. When designed well, they\u2019re impossible [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":28465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to Design a Professional Flyer | VistaPrint US","_seopress_titles_desc":"Read this article to learn how to design a flyer that stands out. From flyer strategy to printing flyers, this step-by-step guide covers it all!","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/28456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/184"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=28456"}],"version-history":[{"count":3,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/28456\/revisions"}],"predecessor-version":[{"id":28488,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/28456\/revisions\/28488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/28465"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=28456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=28456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=28456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}