VistaPrint Tip<\/h4>\n<\/div>\n<\/div>\n\n<\/div>\n\nMake it easy for customers to spread the word about your small business. Keep business cards<\/a> and postcards<\/a> well-stocked in your store and in product packaging, and remember to thank customers if they successfully refer a new client to you.<\/p>\n<\/div>\n<\/div>\n<\/div>\n![\"A](\"https:\/\/vistaprint-creative-res.cloudinary.com\/image\/upload\/q_auto:eco,f_auto,dpr_auto\/content-marketing\/article-images\/CCM-655-ReoccurringCustomers-Tile001_en-us.png\" "\\"Leveraging")
<\/p>\n
Converting happy customers into brand advocates<\/h2>\n
Regular customers are often willing to advocate on behalf of your business, which is not necessarily the same thing as providing a customer referral. Share branded merchandise with these customers to keep your business top of mind \u2014 everything from office supplies and tech accessories to clothing and food items, such as candy, snacks or gum.<\/p>\n
And in the age of brand advocates (many of whom live and breathe on social media) online influencers are more motivated to promote your business if they have the right tools on hand. When influencers share posts with your brand incorporated into their daily life (like a walk in the park with a branded water bottle), it may be more effective than a paid placement and a true testament to the quality of your promotional merchandise<\/a>.<\/p>\nA committed customer base can favorably impact your employee retention, as well. Employees certainly prefer interacting with satisfied buyers than with a barrage of unhappy (and loudly complaining) buyers. When a business keeps a strong base of customers, employees may feel more inclined to stay with a “winning” company.<\/p>\n
\n\nVistaPrint Tip<\/h4>\n<\/div>\n<\/div>\n\n<\/div>\n\nShare your appreciation for customers who send you referrals with a personalized email or handwritten thank you card<\/a>. It’s a small gesture, but it can make a big impact on your clients.<\/p>\n<\/div>\n<\/div>\n<\/div>\n![\"A](\"https:\/\/vistaprint-creative-res.cloudinary.com\/image\/upload\/q_auto:eco,f_auto,dpr_auto\/content-marketing\/article-images\/CCM-655-ReoccurringCustomers-Tile002_en-us.jpg\" "\\"Leveraging")
<\/p>\n
How to leverage the power of repeat customers<\/h2>\n
With a loyal customer base, there’s a potentially huge return on investment. Here are some steps to achieve this goal:<\/p>\n
Make it easy for customers to spread the word about your small business. Keep business cards<\/a> and postcards<\/a> well-stocked in your store and in product packaging, and remember to thank customers if they successfully refer a new client to you.<\/p>\n<\/div>\n Regular customers are often willing to advocate on behalf of your business, which is not necessarily the same thing as providing a customer referral. Share branded merchandise with these customers to keep your business top of mind \u2014 everything from office supplies and tech accessories to clothing and food items, such as candy, snacks or gum.<\/p>\n And in the age of brand advocates (many of whom live and breathe on social media) online influencers are more motivated to promote your business if they have the right tools on hand. When influencers share posts with your brand incorporated into their daily life (like a walk in the park with a branded water bottle), it may be more effective than a paid placement and a true testament to the quality of your promotional merchandise<\/a>.<\/p>\n A committed customer base can favorably impact your employee retention, as well. Employees certainly prefer interacting with satisfied buyers than with a barrage of unhappy (and loudly complaining) buyers. When a business keeps a strong base of customers, employees may feel more inclined to stay with a “winning” company.<\/p>\n Share your appreciation for customers who send you referrals with a personalized email or handwritten thank you card<\/a>. It’s a small gesture, but it can make a big impact on your clients.<\/p>\n<\/div>\n With a loyal customer base, there’s a potentially huge return on investment. Here are some steps to achieve this goal:<\/p>\n<\/p>\nConverting happy customers into brand advocates<\/h2>\n
VistaPrint Tip<\/h4>\n<\/div>\n<\/div>\n
<\/p>\nHow to leverage the power of repeat customers<\/h2>\n