{"id":28503,"date":"2024-12-06T02:31:22","date_gmt":"2024-12-06T02:31:22","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=28503"},"modified":"2024-12-06T03:14:14","modified_gmt":"2024-12-06T03:14:14","slug":"refresh-alliteration-in-brand-names-an-article-all-about-alliteration","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/refresh-alliteration-in-brand-names-an-article-all-about-alliteration\/","title":{"rendered":"Refresh &#8211; Alliteration in brand names: An article all about alliteration"},"content":{"rendered":"\n<p><mark style=\"background-color:#d24345\" class=\"has-inline-color has-white-color\">Keyword <em>alliteration in brand names<\/em> not exactly match in meta description<\/mark><\/p>\n\n\n\n<p>.-.-<\/p>\n\n\n\n<p><mark style=\"background-color:#d24345\" class=\"has-inline-color has-white-color\">Missing recommended links<br><\/mark><\/p>\n\n\n\n<p><mark style=\"background-color:#d24345\" class=\"has-inline-color has-white-color\">https:\/\/www.vistaprint.com\/hub\/how-to-create-a-brand-style-guide<br>https:\/\/www.vistaprint.com\/hub\/how-to-build-your-brand<br>https:\/\/www.vistaprint.com\/hub\/brand-identity<br>https:\/\/www.vistaprint.com\/hub\/cheap-branding-strategies-small-business<br>https:\/\/www.vistaprint.com\/hub\/branding-fails<\/mark><\/p>\n\n\n\n<p>Coca-Cola, PayPal and TikTok\u2014these names are catchy, repetitive and account for some of the best-known brands out there. Have you noticed what they all have in common? Alliteration! Alliteration in brand names is the simple technique of repeating letters or sounds at the start of words that can make a massive difference in brand recall and customer loyalty. Read on to find out more about how to approach and implement alliteration in branding. This is the article for you if you\u2019re just about to launch a business of your own and are looking for the perfect name guaranteed to grab customers\u2019 attention.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Need brand name ideas?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Start brainstorming with our free business name generator.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/digital-marketing\/business-name-generator\"\n   title=\"Get a business name!\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/28503;https:\/\/www.vistaprint.com\/digital-marketing\/business-name-generator;Content:Text Link;Get a business name!\" data-tracking-navigation-detail=\"Get a business name!\">\n    Get a business name!<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways            <\/div>\n            <div class=\"text\">\n                <ul>\n<li>The power of repetition and alliteration helps brands create unforgettable names that can stand out in a saturated market.<\/li>\n<li>Coming up with a brand name that stands out is a process that requires a dose of wit and creativity. For many household names like Coca-Cola, Dunkin\u2019 Donuts and PayPal, the magic lies in their alliteration.<\/li>\n<li>Alliterative names and brand copy produce a repeating rhythm that makes them catchy and easy to remember. Used in branding, alliteration can improve brand recognition and recall.<\/li>\n<li>Different types of alliteration in branding include assonance or repeating vowel sounds, consonance or repeating consanant sounds, general alliteration and symmetrical alliteration.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/allitteration-brand-name\/allitteration-brand-name.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733449393\/ideas-and-advice-prod\/blogadmin\/allitteration-brand-name\/allitteration-brand-name.jpg?_i=AA\" alt=\"Papaya Pup alliteration in brand names dog accessories logo\" class=\"wp-post-28503 wp-image-29219\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733449393\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733449393\/ideas-and-advice-prod\/blogadmin\/allitteration-brand-name\/allitteration-brand-name.jpg?_i=AA 1134w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1733449393\/ideas-and-advice-prod\/blogadmin\/allitteration-brand-name\/allitteration-brand-name.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1733449393\/ideas-and-advice-prod\/blogadmin\/allitteration-brand-name\/allitteration-brand-name.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1733449393\/ideas-and-advice-prod\/blogadmin\/allitteration-brand-name\/allitteration-brand-name.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1733449393\/ideas-and-advice-prod\/blogadmin\/allitteration-brand-name\/allitteration-brand-name.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1733449393\/ideas-and-advice-prod\/blogadmin\/allitteration-brand-name\/allitteration-brand-name.jpg?_i=AA 248w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Alliteration brand name logo by <\/em><a href=\"https:\/\/99designs.com\/profiles\/mercidsgn\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>merci dsgn<\/em><\/a><em> via 99designs by Vista<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is alliteration?<\/h2>\n\n\n\n<p>Does the phrase \u2018She sells seashells by the seashore\u2019 ring a bell? Or how about \u2018Peter Piper picked a peck of pickled pepper?\u2019 You may be familiar with these tongue twisters from when you were young, reciting them faster and faster until you got tongue-tied. Fast forward years (or decades) later, and you can still remember these lines.<\/p>\n\n\n\n<p>But what makes them so memorable?<\/p>\n\n\n\n<p>They all use alliteration. Alliterative lines produce a repeating rhythm that makes them catchy and easy to remember. It\u2019s exactly why kids benefit from nursery rhymes and tongue twisters\u2014their simplicity and musicality make for a good formula for speech development and building memory.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/branded-apparel-with-allitteration-brand-name\/branded-apparel-with-allitteration-brand-name.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1733449687\/ideas-and-advice-prod\/blogadmin\/branded-apparel-with-allitteration-brand-name\/branded-apparel-with-allitteration-brand-name.png?_i=AA\" alt=\"Branded hoodie of a donuts business that uses alliteration\" class=\"wp-post-28503 wp-image-29224\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733449687\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1733449687\/ideas-and-advice-prod\/blogadmin\/branded-apparel-with-allitteration-brand-name\/branded-apparel-with-allitteration-brand-name.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1733449687\/ideas-and-advice-prod\/blogadmin\/branded-apparel-with-allitteration-brand-name\/branded-apparel-with-allitteration-brand-name.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1733449687\/ideas-and-advice-prod\/blogadmin\/branded-apparel-with-allitteration-brand-name\/branded-apparel-with-allitteration-brand-name.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1733449687\/ideas-and-advice-prod\/blogadmin\/branded-apparel-with-allitteration-brand-name\/branded-apparel-with-allitteration-brand-name.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1733449687\/ideas-and-advice-prod\/blogadmin\/branded-apparel-with-allitteration-brand-name\/branded-apparel-with-allitteration-brand-name.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Donuts by Dominic <\/em><a href=\"https:\/\/www.vistaprint.com\/clothing-bags\/sweatshirts\/all-hoodies\" target=\"_blank\" rel=\"noreferrer noopener\"><em>branded hoodie<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Other examples include well-loved fictional characters from childhood, like Daffy Duck, Willy Wonka and Big Bird. Don\u2019t forget pop icons Brigitte Bardot, Charlie Chaplin, Kim Kardashian and Marilyn Monroe. Alliteration doesn\u2019t just happen with words of the same letter, either, it also works with words of the same sound, so you can count Clark Kent and Kelly Clarkson.<\/p>\n\n\n\n<p>Merriam-Webster defines alliteration as a literary device that integrates sounds produced when words are uttered to break up the monotony of a paragraph or a sentence. It could be repeating consonants, vowels, letters or syllables. Alliteration was first found in ancient poems but has gradually made its way into songs, stories, and even marketing and branding.<\/p>\n\n\n\n<p>So what happens when we use alliteration in brand communication?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why is alliteration used in branding?<\/h2>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Alliterative phrases produce a lyrical effect<\/h3>\n\n\n\n<p>Ever found yourself saying, \u201cOh, it rhymes,\u201d with glee after uttering a line or two that accidentally rhymes?<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"512\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Pom-Pom-alliteration-in-brand-names-business-card\/Pom-Pom-alliteration-in-brand-names-business-card.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_512,c_scale\/f_auto,q_auto\/v1733449783\/ideas-and-advice-prod\/blogadmin\/Pom-Pom-alliteration-in-brand-names-business-card\/Pom-Pom-alliteration-in-brand-names-business-card.png?_i=AA\" alt=\"Pom Pom alliteration in brand names business card\" class=\"wp-post-28503 wp-image-29227\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733449783\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_512,c_scale\/f_auto,q_auto\/v1733449783\/ideas-and-advice-prod\/blogadmin\/Pom-Pom-alliteration-in-brand-names-business-card\/Pom-Pom-alliteration-in-brand-names-business-card.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_424,c_scale\/f_auto,q_auto\/v1733449783\/ideas-and-advice-prod\/blogadmin\/Pom-Pom-alliteration-in-brand-names-business-card\/Pom-Pom-alliteration-in-brand-names-business-card.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_324,c_scale\/f_auto,q_auto\/v1733449783\/ideas-and-advice-prod\/blogadmin\/Pom-Pom-alliteration-in-brand-names-business-card\/Pom-Pom-alliteration-in-brand-names-business-card.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_224,c_scale\/f_auto,q_auto\/v1733449783\/ideas-and-advice-prod\/blogadmin\/Pom-Pom-alliteration-in-brand-names-business-card\/Pom-Pom-alliteration-in-brand-names-business-card.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_124,c_scale\/f_auto,q_auto\/v1733449783\/ideas-and-advice-prod\/blogadmin\/Pom-Pom-alliteration-in-brand-names-business-card\/Pom-Pom-alliteration-in-brand-names-business-card.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: <\/em><a href=\"https:\/\/www.vistaprint.com\/business-cards\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Business card<\/em><\/a><em> using alliteration via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Eliciting emotions through written copy comes from your choice of words, their meaning and how they sound when combined. It\u2019s this subtle rhythm that creates a lyrical effect and adds to the auditory experience. Alliteration can convey a variety of moods, whether that\u2019s playful, somber or energetic.<\/p>\n\n\n\n<p>The name Crunch n\u2019 Munch, for instance, gives you a taste of how crunchy and addictive their caramel-coated popcorn and peanuts are. PayPal, on the other hand, rolls off the tongue easily and quickly, alluding to its straightforward payment process.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Encourages high recall<\/h3>\n\n\n\n<p>Because of the sound that alliterative phrases produce, the brain finds it easier to remember them. <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/31865261\/\" target=\"_blank\" rel=\"noreferrer noopener\">A study was conducted<\/a> to compare how people react to alliterative and non-alliterative phrases. Results show that when the brain starts to process information, if the phrases are alliterative, readers\u2019 attention is elevated and they are more likely to link concepts. They can understand and recall things more efficiently.<\/p>\n\n\n\n<p>This is especially relevant when coming up with a brand name\u2014in today\u2019s competitive market, you would benefit more from an alliterative brand name that stands out in a sea of brands and sticks in customers\u2019 minds.<\/p>\n\n\n\n<p>Now that we\u2019ve established what alliteration is and why it\u2019s used, let\u2019s delve into the different types and identify how businesses have implemented them in their <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-branding\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types\">Types of alliteration in branding<\/h2>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Assonance or repeating vowel sounds<\/h3>\n\n\n\n<p>Take a look at this copy from BarkBox, a company that provides subscription-based services and products for pet owners who are always on the go. It opens with a <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-a-brand-promise\" target=\"_blank\" rel=\"noreferrer noopener\">brand promise<\/a>, \u2018Our Pack Has Your Back,\u2019 relaying how BarkBox is always one step ahead in satisfying the needs of its customers\u2019 dogs.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"430\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/BarkBox-brand-name-allitteration\/BarkBox-brand-name-allitteration.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_430,c_scale\/f_auto,q_auto\/v1733449991\/ideas-and-advice-prod\/blogadmin\/BarkBox-brand-name-allitteration\/BarkBox-brand-name-allitteration.png?_i=AA\" alt=\"Assonance in pet subscription service brand tagline\" class=\"wp-post-28503 wp-image-29230\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733449991\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_430,c_scale\/f_auto,q_auto\/v1733449991\/ideas-and-advice-prod\/blogadmin\/BarkBox-brand-name-allitteration\/BarkBox-brand-name-allitteration.png?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_608,c_scale\/f_auto,q_auto\/v1733449991\/ideas-and-advice-prod\/blogadmin\/BarkBox-brand-name-allitteration\/BarkBox-brand-name-allitteration.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_524,c_scale\/f_auto,q_auto\/v1733449991\/ideas-and-advice-prod\/blogadmin\/BarkBox-brand-name-allitteration\/BarkBox-brand-name-allitteration.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_440,c_scale\/f_auto,q_auto\/v1733449991\/ideas-and-advice-prod\/blogadmin\/BarkBox-brand-name-allitteration\/BarkBox-brand-name-allitteration.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_356,c_scale\/f_auto,q_auto\/v1733449991\/ideas-and-advice-prod\/blogadmin\/BarkBox-brand-name-allitteration\/BarkBox-brand-name-allitteration.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_272,c_scale\/f_auto,q_auto\/v1733449991\/ideas-and-advice-prod\/blogadmin\/BarkBox-brand-name-allitteration\/BarkBox-brand-name-allitteration.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_188,c_scale\/f_auto,q_auto\/v1733449991\/ideas-and-advice-prod\/blogadmin\/BarkBox-brand-name-allitteration\/BarkBox-brand-name-allitteration.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_104,c_scale\/f_auto,q_auto\/v1733449991\/ideas-and-advice-prod\/blogadmin\/BarkBox-brand-name-allitteration\/BarkBox-brand-name-allitteration.png?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Brand website copy via <\/em><a href=\"https:\/\/bark.co\" target=\"_blank\" rel=\"noreferrer noopener\"><em>BARK<\/em><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The repetition of the \u2018ah\u2019 sound gives the brand\u2019s <a href=\"https:\/\/www.vistaprint.com\/hub\/small-business-slogan\" target=\"_blank\" rel=\"noreferrer noopener\">tagline<\/a> extra oomph to capture the readers\u2019 attention. This use of repeating vowels is called assonance. And to exaggerate its message, the pet brand topped things off with \u2018No muss, no fuss, no disappointed pups.\u2019<\/p>\n\n\n\n<p>Aside from pioneering e-commerce in Asia, the easy-to-remember brand name Taobao (meaning \u2018seeking treasure\u2019) has a more playful sound compared to its competitors like TMall and JingDong. And it makes sure to leverage this in its ad campaigns, too.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IT&#039;S THE TAOBAO DOUBLE 11 - LET&#039;S TAOBAO LAH\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sbM8BFD7GpA?feature=oembed&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Source: Taobao Double 11 campaign video via <\/em><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>YouTube<\/em><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The Taobao brand name uses assonance to increase recall in the minds of its users. A quick listen to Taobao\u2019s Double 11 campaign video of a man singing and dancing to an upbeat song, \u2018Let\u2019s Taobao Lah\u2019, it\u2019s clear the repetition of the \u2018ao\u2019 sound is intended to give a bouncy rhythm and help make sure the song gets stuck in people\u2019s heads.<\/p>\n\n\n\n<p>Another oldie but goodie is Heinz\u2019s iconic \u2018Beanz Meanz Heinz\u2019 slogan penned in the late \u201860s. At the time, the team at the marketing company Young &amp; Rubicam had to create a campaign that would build Heinz\u2019 <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-brand-equity\" target=\"_blank\" rel=\"noreferrer noopener\">brand equity<\/a> in a saturated market.<\/p>\n\n\n\n<p>The campaign\u2019s <a href=\"https:\/\/www.vistaprint.com\/hub\/finding-your-target-audience\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a> was homemakers serving baked beans to their kids. That sparked an idea for the brand to come up with the alliterative line \u2018Beanz Meanz Heinz,\u2019 equating the love for the food with the brand.<\/p>\n\n\n\n<p>Over time, children\u2019s poems and ad jingles followed suit with the addition of assonance. Decades after its launch, the slogan is still in use with slight variations, like \u2018Beanz Meanz More.\u2019<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1077\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/beanz-meanz-single\/beanz-meanz-single.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1077,h_600,c_scale\/f_auto,q_auto\/v1733450283\/ideas-and-advice-prod\/blogadmin\/beanz-meanz-single\/beanz-meanz-single.png?_i=AA\" class=\"swan-responsive-image wp-post-28503 wp-image-29236\" alt=\"Heinz cans with the alliterative slogan Beanz Meanz Heinz\" loading=\"lazy\" data-transformation-crop=\"w_1077,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733450283\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1077,h_600,c_scale\/f_auto,q_auto\/v1733450283\/ideas-and-advice-prod\/blogadmin\/beanz-meanz-single\/beanz-meanz-single.png?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_806,c_scale\/f_auto,q_auto\/v1733450283\/ideas-and-advice-prod\/blogadmin\/beanz-meanz-single\/beanz-meanz-single.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_694,c_scale\/f_auto,q_auto\/v1733450283\/ideas-and-advice-prod\/blogadmin\/beanz-meanz-single\/beanz-meanz-single.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_583,c_scale\/f_auto,q_auto\/v1733450283\/ideas-and-advice-prod\/blogadmin\/beanz-meanz-single\/beanz-meanz-single.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_472,c_scale\/f_auto,q_auto\/v1733450283\/ideas-and-advice-prod\/blogadmin\/beanz-meanz-single\/beanz-meanz-single.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_360,c_scale\/f_auto,q_auto\/v1733450283\/ideas-and-advice-prod\/blogadmin\/beanz-meanz-single\/beanz-meanz-single.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_249,c_scale\/f_auto,q_auto\/v1733450283\/ideas-and-advice-prod\/blogadmin\/beanz-meanz-single\/beanz-meanz-single.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_138,c_scale\/f_auto,q_auto\/v1733450283\/ideas-and-advice-prod\/blogadmin\/beanz-meanz-single\/beanz-meanz-single.png?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center\"><em>Source: Alliterative slogan \u2018Beanz Meanz Heinz\u2019 via <\/em><a href=\"https:\/\/worldbranddesign.com\" target=\"_blank\" rel=\"noreferrer noopener\"><em>World Brand Design<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1000\" height=\"562\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/beanz-meanz\/beanz-meanz.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733450277\/ideas-and-advice-prod\/blogadmin\/beanz-meanz\/beanz-meanz.jpg?_i=AA\" class=\"swan-responsive-image wp-post-28503 wp-image-29234\" alt=\"Heinz cans with variations of the alliterative slogan Beanz Meanz Heinz\" loading=\"lazy\" data-size-slug=\"large\" data-crop=\"1\" data-transformation-crop=\"w_1024,h_1024,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733450277\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1733450277\/ideas-and-advice-prod\/blogadmin\/beanz-meanz\/beanz-meanz.jpg?_i=AA 1000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_476,c_scale\/f_auto,q_auto\/v1733450277\/ideas-and-advice-prod\/blogadmin\/beanz-meanz\/beanz-meanz.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_364,c_scale\/f_auto,q_auto\/v1733450277\/ideas-and-advice-prod\/blogadmin\/beanz-meanz\/beanz-meanz.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_251,c_scale\/f_auto,q_auto\/v1733450277\/ideas-and-advice-prod\/blogadmin\/beanz-meanz\/beanz-meanz.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1733450277\/ideas-and-advice-prod\/blogadmin\/beanz-meanz\/beanz-meanz.jpg?_i=AA 248w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center\"><em>Source: Variations of the alliterative \u2018Beanz Meanz\u2026\u2019 slogan via <\/em><a href=\"https:\/\/worldbranddesign.com\" target=\"_blank\" rel=\"noreferrer noopener\"><em>World Brand Design<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Consonance or repeating consonant sounds<\/h3>\n\n\n\n<p>Consonance alliteration (or the repetition of consonant sounds) can be seen in the iconic Covergirl magazine slogan, \u201cEasy, breezy, beautiful!\u201d through the stressed syllables \u2018sy\u2019 and \u2018zy\u2019.&nbsp;<\/p>\n\n\n\n<p>Tic Tac is another excellent example of how consonance can make a lasting impression. Interestingly, the alliterative brand name is derived from the clicking sound that its packaging makes when you open and close it. It goes tic and tac, hence Tic Tac!<\/p>\n\n\n\n<p>Keep in mind that assonance and consonance usually appear in the middle or at the end of words. So, what if the repetition of sound appears at the beginning?<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. General alliteration<\/h3>\n\n\n\n<p>General alliteration is when the first letters of each word are similar, like the popular Bed Bath &amp; Beyond! While the company name has undergone several iterations, like Bed \u2018n Bath and Bed \u2018n Bath Outlet, they finally took off with the addition of \u2018Beyond\u2019. This made saying the brand name all the more satisfying as it rolls off your tongue.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"374\" height=\"135\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/allitteration-brand-name-bed-beyond\/allitteration-brand-name-bed-beyond.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_374,h_135,c_scale\/f_auto,q_auto\/v1733450680\/ideas-and-advice-prod\/blogadmin\/allitteration-brand-name-bed-beyond\/allitteration-brand-name-bed-beyond.png?_i=AA\" alt=\"Bed Bath &amp; Beyond alliterative brand name logo\" class=\"wp-post-28503 wp-image-29238\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733450680\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_374,h_135,c_scale\/f_auto,q_auto\/v1733450680\/ideas-and-advice-prod\/blogadmin\/allitteration-brand-name-bed-beyond\/allitteration-brand-name-bed-beyond.png?_i=AA 374w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_89,c_scale\/f_auto,q_auto\/v1733450680\/ideas-and-advice-prod\/blogadmin\/allitteration-brand-name-bed-beyond\/allitteration-brand-name-bed-beyond.png?_i=AA 248w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Alliterative brand name via <\/em><a href=\"https:\/\/www.bedbathandbeyond.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Bed Bath &amp; Beyond<\/em><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The benefits of using this type of alliteration in branding are perhaps best described by a quote from Stan Lee, who is known for creating alliterative character names, like Peter Parker and Susan Storm.<\/p>\n\n\n\n<p>\u201cI have the worst memory in the world\u2026So I finally figured out if I could give somebody a name where the last name and the first begin with the same letter\u2026I could at least remember one name. And it could give me a clue what the other name was.\u201d\u2014Stan Lee<\/p>\n\n\n\n<p>In the same way, brand names, such as Best Buy or Dunkin\u2019 Donuts, that use general alliteration have higher recall among consumers.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Symmetrical alliteration<\/h3>\n\n\n\n<p>Symmetrical alliteration is slightly different to general alliteration in that letters that sound similar are repeated. Think \u2018C\u2019 and \u2018S\u2019, \u2018T\u2019 and \u2018D\u2019, \u2018B\u2019 and \u2018P\u2019. For example, Calvin Klein, CitySearch and Citric Systems.&nbsp;<\/p>\n\n\n\n<p>These consonants, whether fricative (soft sounding like \u2018s\u2019 and \u2018z\u2019) or plosive (hard sounding like \u2018t\u2019 and \u2018b\u2019), command a copy\u2019s rhythm making it extra catchy. For example, Capital One\u2019s slogan \u201cWhat\u2019s in your wallet?\u201d, the syllable \u201cwa\u201d is notable as it creates a seamless flow between the first and last words.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"712\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_712,c_scale\/f_auto,q_auto\/v1733450920\/ideas-and-advice-prod\/blogadmin\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1.png?_i=AA\" alt=\"Alliteration in brand names donut company coffee sleeve\" class=\"wp-post-28503 wp-image-29243\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733450920\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_712,c_scale\/f_auto,q_auto\/v1733450920\/ideas-and-advice-prod\/blogadmin\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_589,c_scale\/f_auto,q_auto\/v1733450920\/ideas-and-advice-prod\/blogadmin\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_450,c_scale\/f_auto,q_auto\/v1733450920\/ideas-and-advice-prod\/blogadmin\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_311,c_scale\/f_auto,q_auto\/v1733450920\/ideas-and-advice-prod\/blogadmin\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_172,c_scale\/f_auto,q_auto\/v1733450920\/ideas-and-advice-prod\/blogadmin\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1\/Alliteration-in-brand-names-donut-company-coffee-sleeve-1.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Donuts by Dominic <\/em><a href=\"https:\/\/www.vistaprint.com\/packaging\/drink-cups\/custom-coffee-sleeves\" target=\"_blank\" rel=\"noreferrer noopener\"><em>coffee sleeve<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How to use alliterative brand copy<\/h2>\n\n\n\n<p>Using alliteration to zhuzh up your brand message or brand name is always a good idea, especially if you are limited to a phrase or two. When integrating alliteration into your branding, keep these helpful tips in mind:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Choose a unique yet easy-to-pronounce brand name<\/h3>\n\n\n\n<p>Business owners are always eager to come up with unique brand names. It makes sense since there are just too many competitors that can easily copy what you have. Case in point: when I mention the brand Dove, half of you associate it with the soap and the other half would think of chocolates. Two similar but very different brands.&nbsp;<\/p>\n\n\n\n<p>When deciding on a brand name, consider your audience and how they would perceive it. Is your chosen brand name easy to read, pronounce and remember? Test your brand name ideas in a brainstorming session by asking people to read them out loud and see if they recall them in an hour or two. The easier the name is to process, and the catchier it is, the longer it will last in people\u2019s minds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Focus on important phrases<\/h3>\n\n\n\n<p>More than to inform or relay a message, optimize the impact of your brand copy\u2014whether a slogan, print copy or <a href=\"https:\/\/www.vistaprint.com\/packaging\" target=\"_blank\" rel=\"noreferrer noopener\">packaging<\/a>\u2014by integrating key phrases that you would like to associate with your brand. You can then take these phrases up a notch with alliteration, like car brand Jaguar\u2019s \u201cGrace, Pace, Space.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Communicate your brand\u2019s tone of voice<\/h3>\n\n\n\n<p>Alliteration has the power to transform ordinary brand copy into a statement that evokes emotion. But it\u2019s important to always keep your audience in mind and use your <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-voice\" target=\"_blank\" rel=\"noreferrer noopener\">brand voice<\/a>, especially if your business caters to B2B where a less playful approach is more fitting. For instance, accounting company Ernst &amp; Young (EY) alliterative tagline, \u201cBuilding a better working world\u201d is snappy yet appeals to its more serious audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Don\u2019t use too much alliteration<\/h3>\n\n\n\n<p>While alliteration can be fun to apply, it can be a turnoff if it\u2019s overdone. Remember that the core benefit of alliteration\u2014used sparingly\u2014is to bring attention to brand names or important phrases that you want your audience to remember.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Ready to create an alliterative brand name?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Use our free AI business name generator.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/digital-marketing\/business-name-generator\"\n   title=\"Generate a brand name!\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/28503;https:\/\/www.vistaprint.com\/digital-marketing\/business-name-generator;Content:Text Link;Generate a brand name!\" data-tracking-navigation-detail=\"Generate a brand name!\">\n    Generate a brand name!<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Alliteration in brand names FAQs<\/h2>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which brand names use alliteration?<\/h3>\n\n\n\n<p>Household brands like Coca-Cola, Krispy Kreme, Best Buy, Dunkin\u2019 Donuts, PayPal and TikTok all use alliteration and the repetition of sounds in their names to increase brand recall.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is alliteration good for a small business name?<\/h3>\n\n\n\n<p>Definitely! Alliteration has been proven to increase memory recall, and so alliterative brand names are easier for customers to remember. Small businesses can use alliteration by brainstorming creative combinations of words that highlight their unique offerings or values. For example, a bakery might consider names like &#8220;Sweet Solutions&#8221; or &#8220;Pastry Paradise&#8221; to create a memorable identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Coca-Cola alliteration?<\/h3>\n\n\n\n<p>Absolutely! Coca-Cola is a great example of a famous brand that has used alliteration in its brand name, contributing to the company\u2019s memorability and success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is alliteration effective in branding?<\/h3>\n\n\n\n<p>Alliteration is effective because it makes brand names easier to remember, enhances their rhythm and appeal, and creates a pleasing auditory experience. This can help brands stand out in a crowded market and foster stronger recognition.<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Keyword alliteration in brand names not exactly match in meta description .-.- Missing recommended links https:\/\/www.vistaprint.com\/hub\/how-to-create-a-brand-style-guidehttps:\/\/www.vistaprint.com\/hub\/how-to-build-your-brandhttps:\/\/www.vistaprint.com\/hub\/brand-identityhttps:\/\/www.vistaprint.com\/hub\/cheap-branding-strategies-small-businesshttps:\/\/www.vistaprint.com\/hub\/branding-fails Coca-Cola, PayPal and TikTok\u2014these [&hellip;]<\/p>\n","protected":false},"author":185,"featured_media":29205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Why Alliteration in Brand Names Works | VistaPrint US","_seopress_titles_desc":"Find out how alliteration can make brand names memorable and impactful. Discover why it boosts brand recognition.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-28503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/28503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=28503"}],"version-history":[{"count":3,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/28503\/revisions"}],"predecessor-version":[{"id":29491,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/28503\/revisions\/29491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/29205"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=28503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=28503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=28503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}