{"id":29531,"date":"2024-12-11T15:31:59","date_gmt":"2024-12-11T15:31:59","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=29531"},"modified":"2024-12-11T15:32:04","modified_gmt":"2024-12-11T15:32:04","slug":"refresh-bad-logo-design-how-to-recognize-and-avoid-it","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/refresh-bad-logo-design-how-to-recognize-and-avoid-it\/","title":{"rendered":"Refresh &#8211; Bad logo design: How to recognize and avoid it"},"content":{"rendered":"\n<p><mark style=\"background-color:#d24345\" class=\"has-inline-color has-white-color\">Kw &#8220;bad logo design&#8221; missing in meta description<\/mark><\/p>\n\n\n\n<p>-.-.-<\/p>\n\n\n\n<p><mark style=\"background-color:#d24345\" class=\"has-inline-color has-white-color\">Recommended links to add:<br><a href=\"https:\/\/www.vistaprint.com\/hub\/best-logo-makers\">https:\/\/www.vistaprint.com\/hub\/best-logo-makers<\/a><br><a href=\"https:\/\/www.vistaprint.com\/hub\/best-logo-design-tutorials\">https:\/\/www.vistaprint.com\/hub\/best-logo-design-tutorials<\/a><br><a href=\"https:\/\/www.vistaprint.com\/hub\/logo-questions\">https:\/\/www.vistaprint.com\/hub\/logo-questions<\/a><br><a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-edit-a-logo\">https:\/\/www.vistaprint.com\/hub\/how-to-edit-a-logo<\/a><br><a href=\"https:\/\/www.vistaprint.com\/hub\/logo-checklist\">https:\/\/www.vistaprint.com\/hub\/logo-checklist<\/a><\/mark><br><\/p>\n\n\n\n<p>What\u2019s the best way to get a <a href=\"https:\/\/www.vistaprint.com\/hub\/what-makes-a-good-logo\" target=\"_blank\" rel=\"noreferrer noopener\">good logo design<\/a>? First you need to know how to avoid bad logo design. That may seem like an oversimplification, but there\u2019s a lot of truth to it. The best designers are aware of the most common logo design mistakes and can catch them before they make them\u2014because they\u2019ve made those missteps themselves at one point or another during their career.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-a-logo\" target=\"_blank\" rel=\"noreferrer noopener\">logo<\/a> design, certain what-not-to-dos occur more frequently than others. Seeing these ineffective choices in action can help you sidestep them in your own logo design.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What makes a bad logo? 5 design mistakes to avoid!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W2xIz801UpA?feature=oembed&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In this article, we\u2019ve collected the most common mistakes in bad logo design so you know what to look out for. If you\u2019re already guilty of one of them, don\u2019t worry\u2014read on for our solutions!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key takeaways:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logo designs using outdated visuals can make brands seem out of touch. Redesigning your logo with purposeful vintage elements can help modernize it while maintaining a trending retro aesthetic.<\/li>\n\n\n\n<li>While intricate logo designs may work on large formats, they often lose impact in smaller applications. Opt for responsive logo variations that adapt seamlessly across different sizes to maintain clarity.<\/li>\n\n\n\n<li>Logos should reflect your brand\u2019s identity and industry. Avoid irrelevant or generic imagery that fails to communicate your brand&#8217;s essence. Instead, use creative and relevant imagery to increase brand recognition.<\/li>\n\n\n\n<li>Overused trends and symbols result in forgettable logos. To stand out, add your own unique twist to popular design trends while avoiding clich\u00e9s like the &#8220;V-man&#8221; or other ubiquitous icons.<\/li>\n\n\n\n<li>Sometimes logos simply fail due to poor design choices. Hiring a designer ensures you follow design principles, delivering a logo that is visually appealing, functional and effective.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"outdated\">1. Outdated logos<\/h2>\n\n\n\n<p>A common problem with logo design is the use of outdated techniques, visuals and effects. These logos look like they have been created decades ago\u2014and not in a good way. Back in the 1980s and 90s clip art, old-fashioned skeuomorphism, 3D gradients and dated fonts were used excessively. Now, they make brand logos look outdated.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1109\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/examples-of-Outdated-brand-logos\/examples-of-Outdated-brand-logos.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1109,h_600,c_scale\/f_auto,q_auto\/v1733878720\/ideas-and-advice-prod\/blogadmin\/examples-of-Outdated-brand-logos\/examples-of-Outdated-brand-logos.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29554\" alt=\"Outdated brand logos bad logo design\" loading=\"lazy\" data-transformation-crop=\"w_1109,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733878720\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1109,h_600,c_scale\/f_auto,q_auto\/v1733878720\/ideas-and-advice-prod\/blogadmin\/examples-of-Outdated-brand-logos\/examples-of-Outdated-brand-logos.png?_i=AA 1520w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_783,c_scale\/f_auto,q_auto\/v1733878720\/ideas-and-advice-prod\/blogadmin\/examples-of-Outdated-brand-logos\/examples-of-Outdated-brand-logos.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_674,c_scale\/f_auto,q_auto\/v1733878720\/ideas-and-advice-prod\/blogadmin\/examples-of-Outdated-brand-logos\/examples-of-Outdated-brand-logos.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_566,c_scale\/f_auto,q_auto\/v1733878720\/ideas-and-advice-prod\/blogadmin\/examples-of-Outdated-brand-logos\/examples-of-Outdated-brand-logos.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_458,c_scale\/f_auto,q_auto\/v1733878720\/ideas-and-advice-prod\/blogadmin\/examples-of-Outdated-brand-logos\/examples-of-Outdated-brand-logos.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_350,c_scale\/f_auto,q_auto\/v1733878720\/ideas-and-advice-prod\/blogadmin\/examples-of-Outdated-brand-logos\/examples-of-Outdated-brand-logos.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_242,c_scale\/f_auto,q_auto\/v1733878720\/ideas-and-advice-prod\/blogadmin\/examples-of-Outdated-brand-logos\/examples-of-Outdated-brand-logos.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_134,c_scale\/f_auto,q_auto\/v1733878720\/ideas-and-advice-prod\/blogadmin\/examples-of-Outdated-brand-logos\/examples-of-Outdated-brand-logos.png?_i=AA 248w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Outdated logos<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution: Purposeful vintage elements<\/h3>\n\n\n\n<p>If you\u2019re dealing with an outdated logo, the best solution is often to redesign it. Sure, vintage elements are a <a href=\"https:\/\/www.vistaprint.com\/hub\/logo-design-trends\" target=\"_blank\" rel=\"noreferrer noopener\">logo design trend<\/a>. But if you want a logo with a retro vibe, do it purposefully. Only use vintage design elements that are currently trending. For example, take a look at the hand-drawn vintage look of the logo below, which taps into the Etched Emblems logo design trend. This is a great example of retro logo design that feels current and trending.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"903\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Hand-drawn-vintage-logo-design-trend\/Hand-drawn-vintage-logo-design-trend.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_903,h_600,c_scale\/f_auto,q_auto\/v1733879017\/ideas-and-advice-prod\/blogadmin\/Hand-drawn-vintage-logo-design-trend\/Hand-drawn-vintage-logo-design-trend.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29557\" alt=\"Hand-drawn vintage logo design trend\" loading=\"lazy\" data-crop=\"1.51\" data-transformation-crop=\"w_903,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733879017\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_903,h_600,c_scale\/f_auto,q_auto\/v1733879017\/ideas-and-advice-prod\/blogadmin\/Hand-drawn-vintage-logo-design-trend\/Hand-drawn-vintage-logo-design-trend.png?_i=AA 1240w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_696,c_scale\/f_auto,q_auto\/v1733879017\/ideas-and-advice-prod\/blogadmin\/Hand-drawn-vintage-logo-design-trend\/Hand-drawn-vintage-logo-design-trend.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_563,c_scale\/f_auto,q_auto\/v1733879017\/ideas-and-advice-prod\/blogadmin\/Hand-drawn-vintage-logo-design-trend\/Hand-drawn-vintage-logo-design-trend.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_430,c_scale\/f_auto,q_auto\/v1733879017\/ideas-and-advice-prod\/blogadmin\/Hand-drawn-vintage-logo-design-trend\/Hand-drawn-vintage-logo-design-trend.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_297,c_scale\/f_auto,q_auto\/v1733879017\/ideas-and-advice-prod\/blogadmin\/Hand-drawn-vintage-logo-design-trend\/Hand-drawn-vintage-logo-design-trend.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_164,c_scale\/f_auto,q_auto\/v1733879017\/ideas-and-advice-prod\/blogadmin\/Hand-drawn-vintage-logo-design-trend\/Hand-drawn-vintage-logo-design-trend.png?_i=AA 248w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Source: Vintage logo design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/796402\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Agi Amri<\/em><\/a><em> via 99designs by Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>If you\u2019re not sure whether your logo needs a redesign, our article on <a href=\"https:\/\/www.vistaprint.com\/hub\/logo-redesign\" target=\"_blank\" rel=\"noopener\">logo redesign<\/a> will guide you in the right direction for a fresh brand look.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"too-detailed\">2. Too detailed logos<\/h2>\n\n\n\n<p>It\u2019s not that detailed logos are bad\u2014they\u2019re just not scalable. If you\u2019re working with a large billboard, mural or vehicle wrap, detailed logos may actually work very well. If those were the only places you displayed your logo, detailed logos would be the norm! However, the problem with detailed logos is that they look terrible on computer screens, smartphones, <a href=\"https:\/\/www.vistaprint.com\/business-cards\" target=\"_blank\" rel=\"noreferrer noopener\">business cards<\/a> and smaller promotional items like <a href=\"https:\/\/www.vistaprint.com\/promotional-products\/writing-office\/pens-pencils-markers\" target=\"_blank\" rel=\"noreferrer noopener\">pens<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>When designing your logo, consider how often it will appear in smaller contexts, where detail might be harder to see.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"599\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-a-cocktail-bar\/Bad-logo-design-for-a-cocktail-bar.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_599,h_600,c_scale\/f_auto,q_auto\/v1733879416\/ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-a-cocktail-bar\/Bad-logo-design-for-a-cocktail-bar.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29562\" alt=\"Bad logo design for a cocktail bar\" loading=\"lazy\" data-transformation-crop=\"w_599,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733879416\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_599,h_600,c_scale\/f_auto,q_auto\/v1733879416\/ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-a-cocktail-bar\/Bad-logo-design-for-a-cocktail-bar.png?_i=AA 751w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1733879416\/ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-a-cocktail-bar\/Bad-logo-design-for-a-cocktail-bar.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1733879416\/ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-a-cocktail-bar\/Bad-logo-design-for-a-cocktail-bar.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1733879416\/ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-a-cocktail-bar\/Bad-logo-design-for-a-cocktail-bar.png?_i=AA 248w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Detailed <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><em> for a cocktail bar<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"599\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-The-Lion-King\/Bad-logo-design-for-The-Lion-King.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_599,h_600,c_scale\/f_auto,q_auto\/v1733879409\/ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-The-Lion-King\/Bad-logo-design-for-The-Lion-King.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29560\" alt=\"Bad logo design for The Lion King\" loading=\"lazy\" data-transformation-crop=\"w_599,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733879409\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_599,h_600,c_scale\/f_auto,q_auto\/v1733879409\/ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-The-Lion-King\/Bad-logo-design-for-The-Lion-King.png?_i=AA 751w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1733879409\/ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-The-Lion-King\/Bad-logo-design-for-The-Lion-King.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1733879409\/ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-The-Lion-King\/Bad-logo-design-for-The-Lion-King.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1733879409\/ideas-and-advice-prod\/blogadmin\/Bad-logo-design-for-The-Lion-King\/Bad-logo-design-for-The-Lion-King.png?_i=AA 248w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Detailed <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><em> for The Lion King<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>So although many detailed logos look great in certain contexts and are designed with skill, those intricate visuals are often wasted at smaller scales, where your logo details may be indistinguishable.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution: Responsive logos<\/h3>\n\n\n\n<p>If you don\u2019t want to abandon your detailed logo, you don\u2019t have to. A perfectly viable alternative is a responsive logo\u2014where your logo is also available in smaller sizes and other variations. In other words, keep your detailed logo for large placements, but ensure you have others for small placements.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Read our guide to <a href=\"https:\/\/www.vistaprint.com\/hub\/responsive-logos\" target=\"_blank\" rel=\"noopener\">responsive logos<\/a> for an in-depth explanation of this handy logo design strategy.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"603\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Responsive-logo-design-for-Old-Town-Bluffton-Inn\/Responsive-logo-design-for-Old-Town-Bluffton-Inn.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_603,h_600,c_scale\/f_auto,q_auto\/v1733879603\/ideas-and-advice-prod\/blogadmin\/Responsive-logo-design-for-Old-Town-Bluffton-Inn\/Responsive-logo-design-for-Old-Town-Bluffton-Inn.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29565\" alt=\"Responsive logo design for Old Town Bluffton Inn\" loading=\"lazy\" data-transformation-crop=\"w_603,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733879603\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_603,h_600,c_scale\/f_auto,q_auto\/v1733879603\/ideas-and-advice-prod\/blogadmin\/Responsive-logo-design-for-Old-Town-Bluffton-Inn\/Responsive-logo-design-for-Old-Town-Bluffton-Inn.png?_i=AA 772w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_644,c_scale\/f_auto,q_auto\/v1733879603\/ideas-and-advice-prod\/blogadmin\/Responsive-logo-design-for-Old-Town-Bluffton-Inn\/Responsive-logo-design-for-Old-Town-Bluffton-Inn.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_445,c_scale\/f_auto,q_auto\/v1733879603\/ideas-and-advice-prod\/blogadmin\/Responsive-logo-design-for-Old-Town-Bluffton-Inn\/Responsive-logo-design-for-Old-Town-Bluffton-Inn.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_246,c_scale\/f_auto,q_auto\/v1733879603\/ideas-and-advice-prod\/blogadmin\/Responsive-logo-design-for-Old-Town-Bluffton-Inn\/Responsive-logo-design-for-Old-Town-Bluffton-Inn.png?_i=AA 248w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Source: Responsive logo design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/796402\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Agi Amri<\/em><\/a><em> via 99designs by Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>Take the Bluffton Inn logo. The classic architecture of their building is a strong selling point and the detailed sketch works well in creating a rustic vibe. But when they need a logo design for smaller applications, like social media or employee uniforms, they use simplified logo variations inside badges, with the keys and company monogram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"irrelevant\">3. Irrelevant imagery<\/h2>\n\n\n\n<p>In other words: \u201cgood logos, but badly matched.\u201d This isn\u2019t always exactly a universally bad logo design\u2014the mismatch is just bad for that particular brand. Take these three logos, for example. While they look great, the imagery used doesn\u2019t accurately depict the brands and they could easily be confused for companies in other industries.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"486\" height=\"367\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/sushi-logo\/sushi-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_367,c_scale\/f_auto,q_auto\/v1733880336\/ideas-and-advice-prod\/blogadmin\/sushi-logo\/sushi-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29567\" alt=\"Bad logo design with irrelevant imagery of a flame\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733880336\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_367,c_scale\/f_auto,q_auto\/v1733880336\/ideas-and-advice-prod\/blogadmin\/sushi-logo\/sushi-logo.png?_i=AA 486w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_338,c_scale\/f_auto,q_auto\/v1733880336\/ideas-and-advice-prod\/blogadmin\/sushi-logo\/sushi-logo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_187,c_scale\/f_auto,q_auto\/v1733880336\/ideas-and-advice-prod\/blogadmin\/sushi-logo\/sushi-logo.png?_i=AA 248w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Spice of Sushi <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"486\" height=\"367\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/buavi-logo\/buavi-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_367,c_scale\/f_auto,q_auto\/v1733880359\/ideas-and-advice-prod\/blogadmin\/buavi-logo\/buavi-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29569\" alt=\"Bad logo design with irrelevant imagery of an owl\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733880359\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_367,c_scale\/f_auto,q_auto\/v1733880359\/ideas-and-advice-prod\/blogadmin\/buavi-logo\/buavi-logo.png?_i=AA 486w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_338,c_scale\/f_auto,q_auto\/v1733880359\/ideas-and-advice-prod\/blogadmin\/buavi-logo\/buavi-logo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_187,c_scale\/f_auto,q_auto\/v1733880359\/ideas-and-advice-prod\/blogadmin\/buavi-logo\/buavi-logo.png?_i=AA 248w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Buavi <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"486\" height=\"367\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/deep-forestry-logo\/deep-forestry-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_367,c_scale\/f_auto,q_auto\/v1733880345\/ideas-and-advice-prod\/blogadmin\/deep-forestry-logo\/deep-forestry-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29571\" alt=\"Bad logo design with irrelevant imagery\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733880345\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_367,c_scale\/f_auto,q_auto\/v1733880345\/ideas-and-advice-prod\/blogadmin\/deep-forestry-logo\/deep-forestry-logo.png?_i=AA 486w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_338,c_scale\/f_auto,q_auto\/v1733880345\/ideas-and-advice-prod\/blogadmin\/deep-forestry-logo\/deep-forestry-logo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_187,c_scale\/f_auto,q_auto\/v1733880345\/ideas-and-advice-prod\/blogadmin\/deep-forestry-logo\/deep-forestry-logo.png?_i=AA 248w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Deep Forestry <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>Above all, your logo should represent your brand. You can follow all of the <a href=\"https:\/\/www.vistaprint.com\/hub\/principles-of-design\" target=\"_blank\" rel=\"noreferrer noopener\">principles of design<\/a>, but if you don\u2019t design a logo that echoes who you are and what you do, it won\u2019t be effective for <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-recognition\" target=\"_blank\" rel=\"noreferrer noopener\">brand recognition<\/a> or for building <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-loyalty\" target=\"_blank\" rel=\"noreferrer noopener\">brand loyalty<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution: Relevant imagery<\/h3>\n\n\n\n<p>Stick with imagery that\u2019s directly connected to your company, reflecting either your company\u2019s name or what it does. The trick is to be creative. You can still use familiar and relevant imagery without designing a generic logo.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1071\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/woodcraft\/woodcraft.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1071,h_600,c_scale\/f_auto,q_auto\/v1733913489\/ideas-and-advice-prod\/blogadmin\/woodcraft\/woodcraft.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29650\" alt=\"Logo design for Eaglehead Woodcraft\" loading=\"lazy\" data-transformation-crop=\"w_1071,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733913489\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1071,h_600,c_scale\/f_auto,q_auto\/v1733913489\/ideas-and-advice-prod\/blogadmin\/woodcraft\/woodcraft.png?_i=AA 1200w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_586,c_scale\/f_auto,q_auto\/v1733913489\/ideas-and-advice-prod\/blogadmin\/woodcraft\/woodcraft.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_474,c_scale\/f_auto,q_auto\/v1733913489\/ideas-and-advice-prod\/blogadmin\/woodcraft\/woodcraft.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_362,c_scale\/f_auto,q_auto\/v1733913489\/ideas-and-advice-prod\/blogadmin\/woodcraft\/woodcraft.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_250,c_scale\/f_auto,q_auto\/v1733913489\/ideas-and-advice-prod\/blogadmin\/woodcraft\/woodcraft.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_138,c_scale\/f_auto,q_auto\/v1733913489\/ideas-and-advice-prod\/blogadmin\/woodcraft\/woodcraft.png?_i=AA 248w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Source: Logo design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/pswizzard\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>pswizzard<\/em><\/a><em> via 99designs by Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>Eaglehead Woodcraft could have gone in a number of different directions with their logo imagery: carpentry, furniture, even eagles. But they cleverly chose a tree. This image is directly related to woodworking, but more thought-provoking and sentimental than literal images of woodworking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vague\">4. Vague logos<\/h2>\n\n\n\n<p>Again, if your logo looks good but doesn\u2019t say anything about your brand, it\u2019s still a bad logo design. Logos should explain who you are and what you do\u2014even (especially!) if someone is seeing your logo for the first time. Some particularly bad logo designs offer up no information about the business at all. Think: ambiguous company names and random patterns or icons.<\/p>\n\n\n\n<p>For example, these logos would work, if they had just a little more description that shed light on the companies:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"486\" height=\"345\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/saber-stone-logo\/saber-stone-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_345,c_scale\/f_auto,q_auto\/v1733914164\/ideas-and-advice-prod\/blogadmin\/saber-stone-logo\/saber-stone-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29656\" alt=\"Vague bad logo design for Saber &amp; Stone\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733914164\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_345,c_scale\/f_auto,q_auto\/v1733914164\/ideas-and-advice-prod\/blogadmin\/saber-stone-logo\/saber-stone-logo.png?_i=AA 486w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_318,c_scale\/f_auto,q_auto\/v1733914164\/ideas-and-advice-prod\/blogadmin\/saber-stone-logo\/saber-stone-logo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_176,c_scale\/f_auto,q_auto\/v1733914164\/ideas-and-advice-prod\/blogadmin\/saber-stone-logo\/saber-stone-logo.png?_i=AA 248w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Vague <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><em> for Saber &amp; Stone<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"486\" height=\"345\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/morris-green-logo\/morris-green-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_345,c_scale\/f_auto,q_auto\/v1733914168\/ideas-and-advice-prod\/blogadmin\/morris-green-logo\/morris-green-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29660\" alt=\"Vague bad logo design for Morris Green\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733914168\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_345,c_scale\/f_auto,q_auto\/v1733914168\/ideas-and-advice-prod\/blogadmin\/morris-green-logo\/morris-green-logo.png?_i=AA 486w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_318,c_scale\/f_auto,q_auto\/v1733914168\/ideas-and-advice-prod\/blogadmin\/morris-green-logo\/morris-green-logo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_176,c_scale\/f_auto,q_auto\/v1733914168\/ideas-and-advice-prod\/blogadmin\/morris-green-logo\/morris-green-logo.png?_i=AA 248w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Vague <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><em> for Morris Green<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"486\" height=\"345\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/rasa-logo\/rasa-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_345,c_scale\/f_auto,q_auto\/v1733914173\/ideas-and-advice-prod\/blogadmin\/rasa-logo\/rasa-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29658\" alt=\"Vague bad logo design of Rasa\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733914173\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_345,c_scale\/f_auto,q_auto\/v1733914173\/ideas-and-advice-prod\/blogadmin\/rasa-logo\/rasa-logo.png?_i=AA 486w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_318,c_scale\/f_auto,q_auto\/v1733914173\/ideas-and-advice-prod\/blogadmin\/rasa-logo\/rasa-logo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_176,c_scale\/f_auto,q_auto\/v1733914173\/ideas-and-advice-prod\/blogadmin\/rasa-logo\/rasa-logo.png?_i=AA 248w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Vague <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><em> for Rasa<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution: Add text<\/h3>\n\n\n\n<p>Sometimes the most obvious solution is the best: in this case, just add a description! You don\u2019t have to give your whole elevator speech\u2014in fact, with logos, less text is more\u2014but you can easily add a few words to explain what you can offer customers, or at the very least your brand name.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Haven\u2019t yet chosen a name for your business?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Our AI business name generator can give you ideas.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/business-name-generator\"\n   title=\"Generate a name!\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/29531;https:\/\/www.vistaprint.com\/business-name-generator;Content:Text Link;Generate a name!\" data-tracking-navigation-detail=\"Generate a name!\">\n    Generate a name!<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n\n\n\n<p>This simple yet effective logo design for Phoenix represents the medical company using a trustworthy blue color. But without the description \u201cInternal Medicine,\u201d it could be quickly misinterpreted. The wings could be buildings for an architecture firm, for example, or even piano keys for a music brand.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1231\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/phoenix-logo\/phoenix-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1231,h_600,c_scale\/f_auto,q_auto\/v1733914297\/ideas-and-advice-prod\/blogadmin\/phoenix-logo\/phoenix-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29666\" alt=\"Logo design for Phoenix Internal Medicine\" loading=\"lazy\" data-transformation-crop=\"w_1231,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733914297\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1231,h_600,c_scale\/f_auto,q_auto\/v1733914297\/ideas-and-advice-prod\/blogadmin\/phoenix-logo\/phoenix-logo.png?_i=AA 1530w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_706,c_scale\/f_auto,q_auto\/v1733914297\/ideas-and-advice-prod\/blogadmin\/phoenix-logo\/phoenix-logo.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_608,c_scale\/f_auto,q_auto\/v1733914297\/ideas-and-advice-prod\/blogadmin\/phoenix-logo\/phoenix-logo.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_510,c_scale\/f_auto,q_auto\/v1733914297\/ideas-and-advice-prod\/blogadmin\/phoenix-logo\/phoenix-logo.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_413,c_scale\/f_auto,q_auto\/v1733914297\/ideas-and-advice-prod\/blogadmin\/phoenix-logo\/phoenix-logo.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_315,c_scale\/f_auto,q_auto\/v1733914297\/ideas-and-advice-prod\/blogadmin\/phoenix-logo\/phoenix-logo.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_218,c_scale\/f_auto,q_auto\/v1733914297\/ideas-and-advice-prod\/blogadmin\/phoenix-logo\/phoenix-logo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_120,c_scale\/f_auto,q_auto\/v1733914297\/ideas-and-advice-prod\/blogadmin\/phoenix-logo\/phoenix-logo.png?_i=AA 248w\" sizes=\"(max-width: 1530px) 100vw, 1530px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Source: Logo design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/milangavrilovic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>milan gavrilovic<\/em><\/a><em> via 99designs by Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conflicting\">5. Conflicting themes<\/h2>\n\n\n\n<p>Logos can help set the mood for your business. Are you a serious brand with a professional edge? Consider using angular shapes and muted colors. Perhaps you\u2019re an innovative and forward-thinking tech company? Communicate your <a href=\"https:\/\/www.vistaprint.com\/hub\/hub-building-a-brand-identity\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity<\/a> and values using appropriate imagery, like wire circuits or astral grids.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"434\" height=\"363\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/monkey-business-logo\/monkey-business-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_434,h_363,c_scale\/f_auto,q_auto\/v1733914671\/ideas-and-advice-prod\/blogadmin\/monkey-business-logo\/monkey-business-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29676\" alt=\"Bad logo design for Monkey Business sports bar\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733914671\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_434,h_363,c_scale\/f_auto,q_auto\/v1733914671\/ideas-and-advice-prod\/blogadmin\/monkey-business-logo\/monkey-business-logo.png?_i=AA 434w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_207,c_scale\/f_auto,q_auto\/v1733914671\/ideas-and-advice-prod\/blogadmin\/monkey-business-logo\/monkey-business-logo.png?_i=AA 248w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Sports bar logo with conflicting themes<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"486\" height=\"363\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/kids-dealing-anger\/kids-dealing-anger.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_363,c_scale\/f_auto,q_auto\/v1733914666\/ideas-and-advice-prod\/blogadmin\/kids-dealing-anger\/kids-dealing-anger.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29674\" alt=\"Bad logo design for Anger Management for Kids with conflicting themes\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733914666\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_486,h_363,c_scale\/f_auto,q_auto\/v1733914666\/ideas-and-advice-prod\/blogadmin\/kids-dealing-anger\/kids-dealing-anger.png?_i=AA 486w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_334,c_scale\/f_auto,q_auto\/v1733914666\/ideas-and-advice-prod\/blogadmin\/kids-dealing-anger\/kids-dealing-anger.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_185,c_scale\/f_auto,q_auto\/v1733914666\/ideas-and-advice-prod\/blogadmin\/kids-dealing-anger\/kids-dealing-anger.png?_i=AA 248w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Logo with conflicting themes<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>Bad logo design comes when themes are mismatched and you create the wrong impression of your brand. An angry child might be a literal mascot for a kids\u2019 anger management group. However, does that inadvertently come across as aggressive? A more persuasive image for new clients might instead be the final result: a happy child!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution: Communicate your brand<\/h3>\n\n\n\n<p>Both your imagery and logo style should echo your <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-branding\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a> goals. Use your <a href=\"https:\/\/www.vistaprint.com\/hub\/branding-colors\" target=\"_blank\" rel=\"noreferrer noopener\">brand colors<\/a> and fonts, universally-recognized icons and an aesthetic that appeals to your audience for effective visual communication.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Understand the <a href=\"https:\/\/www.vistaprint.com\/hub\/psychology-of-logo-design\" target=\"_blank\" rel=\"noopener\">psychology of logo design<\/a> to create a logo that really hits home with your audience.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>Take this adventure company logo, depicting activities like fishing and canoeing, while silhouettes of animals against sunrise\/sunset is the perfect visual for their audience of nature-lovers. The logo design extends the messaging further with relevant icons\u2014an arrow, canoe paddle and compass\u2014protruding from the frame.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"597\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Amazing-oudoor-logo\/Amazing-oudoor-logo.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_597,h_600,c_scale\/f_auto,q_auto\/v1733914915\/ideas-and-advice-prod\/blogadmin\/Amazing-oudoor-logo\/Amazing-oudoor-logo.jpg?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29687\" alt=\"Logo design for Amazing Outdoor Adventures company\" loading=\"lazy\" data-crop=\"1\" data-transformation-crop=\"w_597,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733914915\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_597,h_600,c_scale\/f_auto,q_auto\/v1733914915\/ideas-and-advice-prod\/blogadmin\/Amazing-oudoor-logo\/Amazing-oudoor-logo.jpg?_i=AA 1333w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1254,c_scale\/f_auto,q_auto\/v1733914915\/ideas-and-advice-prod\/blogadmin\/Amazing-oudoor-logo\/Amazing-oudoor-logo.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1053,c_scale\/f_auto,q_auto\/v1733914915\/ideas-and-advice-prod\/blogadmin\/Amazing-oudoor-logo\/Amazing-oudoor-logo.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_852,c_scale\/f_auto,q_auto\/v1733914915\/ideas-and-advice-prod\/blogadmin\/Amazing-oudoor-logo\/Amazing-oudoor-logo.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_651,c_scale\/f_auto,q_auto\/v1733914915\/ideas-and-advice-prod\/blogadmin\/Amazing-oudoor-logo\/Amazing-oudoor-logo.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_450,c_scale\/f_auto,q_auto\/v1733914915\/ideas-and-advice-prod\/blogadmin\/Amazing-oudoor-logo\/Amazing-oudoor-logo.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_249,c_scale\/f_auto,q_auto\/v1733914915\/ideas-and-advice-prod\/blogadmin\/Amazing-oudoor-logo\/Amazing-oudoor-logo.jpg?_i=AA 248w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Source: Adventure company logo design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/dxtrs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Dexterous<\/em><\/a><em> via 99designs by Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"generic\">6. Generic logos<\/h2>\n\n\n\n<p>Logos are most effective when they\u2019re memorable. <a href=\"https:\/\/www.vistaprint.com\/hub\/generic-logos\" target=\"_blank\" rel=\"noreferrer noopener\">Generic logos<\/a> using the same trends, styles and icons as other businesses in the same industry are easily forgotten. Do what everyone else is doing and your brand will most likely get lost in the competition or people will confuse it with another.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/expert-speech-logo-1\/expert-speech-logo-1.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1733915448\/ideas-and-advice-prod\/blogadmin\/expert-speech-logo-1\/expert-speech-logo-1.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29700\" alt=\"Generic logo design for speech therapy\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733915448\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1733915448\/ideas-and-advice-prod\/blogadmin\/expert-speech-logo-1\/expert-speech-logo-1.png?_i=AA 654w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1733915448\/ideas-and-advice-prod\/blogadmin\/expert-speech-logo-1\/expert-speech-logo-1.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1733915448\/ideas-and-advice-prod\/blogadmin\/expert-speech-logo-1\/expert-speech-logo-1.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1733915448\/ideas-and-advice-prod\/blogadmin\/expert-speech-logo-1\/expert-speech-logo-1.png?_i=AA 248w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Generic <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/generic-logo\/generic-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1733915442\/ideas-and-advice-prod\/blogadmin\/generic-logo\/generic-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29698\" alt=\"Generic dental company logo\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733915442\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1733915442\/ideas-and-advice-prod\/blogadmin\/generic-logo\/generic-logo.png?_i=AA 750w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1733915442\/ideas-and-advice-prod\/blogadmin\/generic-logo\/generic-logo.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1733915442\/ideas-and-advice-prod\/blogadmin\/generic-logo\/generic-logo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1733915442\/ideas-and-advice-prod\/blogadmin\/generic-logo\/generic-logo.png?_i=AA 248w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Generic dental company logo<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>The thinking behind generic logos seems logical\u2014copy logos that have already proven to be successful and people like. However, after some time, the market becomes flooded with logos that all look the same. And logos that were once unique are now a dime-a-dozen.<\/p>\n\n\n\n<p>Be particularly careful to avoid the \u201cV-man\u201d. This is an ambiguous human figure that started as a creative way to represent the \u201ceveryman\u201d or \u201ceverywoman,\u201d but ended up an overused logo design cliche. Tooth clip art for dentist logos or generic house clip art for real estate businesses are more examples of generic bad logo design choices.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1400\" height=\"173\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1400,h_173,c_scale\/f_auto,q_auto\/v1733927430\/ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29728\" alt=\"Generic bad logo design of V-man\" loading=\"lazy\" data-crop=\"8.09\" data-transformation-crop=\"w_1400,h_173,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733927430\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1400,h_173,c_scale\/f_auto,q_auto\/v1733927430\/ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png?_i=AA 2010w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_228,c_scale\/f_auto,q_auto\/v1733927430\/ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_203,c_scale\/f_auto,q_auto\/v1733927430\/ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_178,c_scale\/f_auto,q_auto\/v1733927430\/ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_153,c_scale\/f_auto,q_auto\/v1733927430\/ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_129,c_scale\/f_auto,q_auto\/v1733927430\/ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_104,c_scale\/f_auto,q_auto\/v1733927430\/ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_79,c_scale\/f_auto,q_auto\/v1733927430\/ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_55,c_scale\/f_auto,q_auto\/v1733927430\/ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_30,c_scale\/f_auto,q_auto\/v1733927430\/ideas-and-advice-prod\/blogadmin\/V-man-logo_29728e4f45\/V-man-logo_29728e4f45.png?_i=AA 248w\" sizes=\"(max-width: 2010px) 100vw, 2010px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Beware the V-man \u2014 he may tell you he\u2019s your friend, but he says that to everyone!<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"has-text-align-center\"><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution: Add a unique touch to trends<\/h3>\n\n\n\n<p>The best way to safeguard against generic logos is to keep abreast on what everyone else is doing.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Check out our <a href=\"https:\/\/www.vistaprint.com\/hub\/generic-logos\" target=\"_blank\" rel=\"noopener\">guide on generic logos<\/a> to find out which trends are most overused and to-be-avoided.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>Generic logos often have elements that appeal to modern audiences, so don\u2019t abandon all <a href=\"https:\/\/www.vistaprint.com\/hub\/graphic-design-trends\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design trends<\/a> just yet. Just be sure to add something that stands out.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"953\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/company-logo-design-for-Headstash\/company-logo-design-for-Headstash.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_953,h_600,c_scale\/f_auto,q_auto\/v1733917385\/ideas-and-advice-prod\/blogadmin\/company-logo-design-for-Headstash\/company-logo-design-for-Headstash.jpg?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29710\" alt=\"Company logo design for Headstash\" loading=\"lazy\" data-transformation-crop=\"w_953,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1733917385\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_953,h_600,c_scale\/f_auto,q_auto\/v1733917385\/ideas-and-advice-prod\/blogadmin\/company-logo-design-for-Headstash\/company-logo-design-for-Headstash.jpg?_i=AA 1152w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_659,c_scale\/f_auto,q_auto\/v1733917385\/ideas-and-advice-prod\/blogadmin\/company-logo-design-for-Headstash\/company-logo-design-for-Headstash.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_533,c_scale\/f_auto,q_auto\/v1733917385\/ideas-and-advice-prod\/blogadmin\/company-logo-design-for-Headstash\/company-logo-design-for-Headstash.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_407,c_scale\/f_auto,q_auto\/v1733917385\/ideas-and-advice-prod\/blogadmin\/company-logo-design-for-Headstash\/company-logo-design-for-Headstash.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_281,c_scale\/f_auto,q_auto\/v1733917385\/ideas-and-advice-prod\/blogadmin\/company-logo-design-for-Headstash\/company-logo-design-for-Headstash.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_156,c_scale\/f_auto,q_auto\/v1733917385\/ideas-and-advice-prod\/blogadmin\/company-logo-design-for-Headstash\/company-logo-design-for-Headstash.jpg?_i=AA 248w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Source: Logo design by GOOSEBUMPS via <\/em><a href=\"https:\/\/99designs.com\" target=\"_blank\" rel=\"noopener\"><em>99designs by Vista<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>For example, Headstash uses mountain imagery and old-fashioned lettering like many other business logos. However, unique design elements set the logo apart, like the composition, horizontal framing and ornamental aspects. Before you worry that this logo is too detailed, Headstash employs the strategy we recommended in the first section: <a href=\"https:\/\/www.vistaprint.com\/hub\/logo-variations\" target=\"_blank\" rel=\"noreferrer noopener\">logo variations<\/a> for different applications.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1002\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Examples-of-logo-design-variations-for-Headstash\/Examples-of-logo-design-variations-for-Headstash.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1002,h_600,c_scale\/f_auto,q_auto\/v1733927831\/ideas-and-advice-prod\/blogadmin\/Examples-of-logo-design-variations-for-Headstash\/Examples-of-logo-design-variations-for-Headstash.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29736\" alt=\"Logo design variations for Headstash\" loading=\"lazy\" data-transformation-crop=\"w_1002,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733927831\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1002,h_600,c_scale\/f_auto,q_auto\/v1733927831\/ideas-and-advice-prod\/blogadmin\/Examples-of-logo-design-variations-for-Headstash\/Examples-of-logo-design-variations-for-Headstash.png?_i=AA 1266w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_747,c_scale\/f_auto,q_auto\/v1733927831\/ideas-and-advice-prod\/blogadmin\/Examples-of-logo-design-variations-for-Headstash\/Examples-of-logo-design-variations-for-Headstash.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_627,c_scale\/f_auto,q_auto\/v1733927831\/ideas-and-advice-prod\/blogadmin\/Examples-of-logo-design-variations-for-Headstash\/Examples-of-logo-design-variations-for-Headstash.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_507,c_scale\/f_auto,q_auto\/v1733927831\/ideas-and-advice-prod\/blogadmin\/Examples-of-logo-design-variations-for-Headstash\/Examples-of-logo-design-variations-for-Headstash.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_387,c_scale\/f_auto,q_auto\/v1733927831\/ideas-and-advice-prod\/blogadmin\/Examples-of-logo-design-variations-for-Headstash\/Examples-of-logo-design-variations-for-Headstash.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_268,c_scale\/f_auto,q_auto\/v1733927831\/ideas-and-advice-prod\/blogadmin\/Examples-of-logo-design-variations-for-Headstash\/Examples-of-logo-design-variations-for-Headstash.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_148,c_scale\/f_auto,q_auto\/v1733927831\/ideas-and-advice-prod\/blogadmin\/Examples-of-logo-design-variations-for-Headstash\/Examples-of-logo-design-variations-for-Headstash.png?_i=AA 248w\" sizes=\"(max-width: 1266px) 100vw, 1266px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Source: Logo variations by GOOSEBUMPS via 99designs by Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"confusing\">7. Confusing logos<\/h2>\n\n\n\n<p>Like logos with irrelevant images or conflicting themes, visually pleasing logos can still miss their mark with confusing imagery. This is a common problem with logo design\u2014what\u2019s in the head of the designer doesn\u2019t always come across.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"599\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/portfolio-black-logo\/portfolio-black-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_599,h_600,c_scale\/f_auto,q_auto\/v1733928315\/ideas-and-advice-prod\/blogadmin\/portfolio-black-logo\/portfolio-black-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29741\" alt=\"Bad logo design for Portland Blazers\" loading=\"lazy\" data-transformation-crop=\"w_599,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733928315\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_599,h_600,c_scale\/f_auto,q_auto\/v1733928315\/ideas-and-advice-prod\/blogadmin\/portfolio-black-logo\/portfolio-black-logo.png?_i=AA 751w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1733928315\/ideas-and-advice-prod\/blogadmin\/portfolio-black-logo\/portfolio-black-logo.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1733928315\/ideas-and-advice-prod\/blogadmin\/portfolio-black-logo\/portfolio-black-logo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1733928315\/ideas-and-advice-prod\/blogadmin\/portfolio-black-logo\/portfolio-black-logo.png?_i=AA 248w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Confusing <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"599\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/on-the-heavy-side-logo\/on-the-heavy-side-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_599,h_600,c_scale\/f_auto,q_auto\/v1733928310\/ideas-and-advice-prod\/blogadmin\/on-the-heavy-side-logo\/on-the-heavy-side-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29739\" alt=\"Bad logo design for On The Heavy Side\" loading=\"lazy\" data-transformation-crop=\"w_599,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733928310\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_599,h_600,c_scale\/f_auto,q_auto\/v1733928310\/ideas-and-advice-prod\/blogadmin\/on-the-heavy-side-logo\/on-the-heavy-side-logo.png?_i=AA 751w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1733928310\/ideas-and-advice-prod\/blogadmin\/on-the-heavy-side-logo\/on-the-heavy-side-logo.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1733928310\/ideas-and-advice-prod\/blogadmin\/on-the-heavy-side-logo\/on-the-heavy-side-logo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1733928310\/ideas-and-advice-prod\/blogadmin\/on-the-heavy-side-logo\/on-the-heavy-side-logo.png?_i=AA 248w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Confusing <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>Just look at the On The Heavy Side logo. Do you know what they do? We can see camping equipment, but it\u2019s not clear why golf clubs and a tennis racket are also depicted. And the accompanying text, \u201cdon\u2019t let your size stop you\u201d creates more questions than it answers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution: Familiarity, relevance and clarity<\/h3>\n\n\n\n<p>Opt for clarity above all else. You can use any of the strategies we advise above, such as relevant icons, easily identifiable images and short text descriptions. It\u2019s always a good idea to get a fresh pair of eyes on a logo design before finalizing it. An outside perspective can reveal what doesn\u2019t come across like it should.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Post some logo options on social media and ask your followers what they think. You can even get them to vote for their favorite design, involving your audience from the get-go.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"601\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/logo-design-for-Tactical-Wealth-Management\/logo-design-for-Tactical-Wealth-Management.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_601,h_600,c_scale\/f_auto,q_auto\/v1733928500\/ideas-and-advice-prod\/blogadmin\/logo-design-for-Tactical-Wealth-Management\/logo-design-for-Tactical-Wealth-Management.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29744\" alt=\"Logo design for Tactical Wealth Management\" loading=\"lazy\" data-transformation-crop=\"w_601,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733928500\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_601,h_600,c_scale\/f_auto,q_auto\/v1733928500\/ideas-and-advice-prod\/blogadmin\/logo-design-for-Tactical-Wealth-Management\/logo-design-for-Tactical-Wealth-Management.png?_i=AA 1500w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1446,c_scale\/f_auto,q_auto\/v1733928500\/ideas-and-advice-prod\/blogadmin\/logo-design-for-Tactical-Wealth-Management\/logo-design-for-Tactical-Wealth-Management.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1246,c_scale\/f_auto,q_auto\/v1733928500\/ideas-and-advice-prod\/blogadmin\/logo-design-for-Tactical-Wealth-Management\/logo-design-for-Tactical-Wealth-Management.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1046,c_scale\/f_auto,q_auto\/v1733928500\/ideas-and-advice-prod\/blogadmin\/logo-design-for-Tactical-Wealth-Management\/logo-design-for-Tactical-Wealth-Management.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_846,c_scale\/f_auto,q_auto\/v1733928500\/ideas-and-advice-prod\/blogadmin\/logo-design-for-Tactical-Wealth-Management\/logo-design-for-Tactical-Wealth-Management.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_647,c_scale\/f_auto,q_auto\/v1733928500\/ideas-and-advice-prod\/blogadmin\/logo-design-for-Tactical-Wealth-Management\/logo-design-for-Tactical-Wealth-Management.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_447,c_scale\/f_auto,q_auto\/v1733928500\/ideas-and-advice-prod\/blogadmin\/logo-design-for-Tactical-Wealth-Management\/logo-design-for-Tactical-Wealth-Management.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_247,c_scale\/f_auto,q_auto\/v1733928500\/ideas-and-advice-prod\/blogadmin\/logo-design-for-Tactical-Wealth-Management\/logo-design-for-Tactical-Wealth-Management.png?_i=AA 248w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Source: Logo design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/peaqs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Peaqs\u2122<\/em><\/a><em> via 99designs by Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>Tactical Wealth Management combines iconic imagery with a plain textual description. This tells viewers everything they need to know about the brand. Once the basics are established, the designer is free to take some creative liberties with color, typography and the graphics themselves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ugly\">8. Just plain ugly logos<\/h2>\n\n\n\n<p>Sometimes, there\u2019s no rhyme or reason about why a logo doesn\u2019t work, it\u2019s just plain ugly. Brands big and small can succumb to ugly logo designs. Even London has fallen victim to an ugly logo\u2014their 2012 Olympics logo was panned for being ugly and incoherent.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"360\" height=\"360\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/logo-London-2012\/logo-London-2012.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1733929417\/ideas-and-advice-prod\/blogadmin\/logo-London-2012\/logo-London-2012.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29753\" alt=\"Bad logo design for London 2012 Olympics\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733929417\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1733929417\/ideas-and-advice-prod\/blogadmin\/logo-London-2012\/logo-London-2012.png?_i=AA 360w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1733929417\/ideas-and-advice-prod\/blogadmin\/logo-London-2012\/logo-London-2012.png?_i=AA 248w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Ugly <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><em> for London 2012 Olympics<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"360\" height=\"360\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Half-Badger-logo\/Half-Badger-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1733929420\/ideas-and-advice-prod\/blogadmin\/Half-Badger-logo\/Half-Badger-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29751\" alt=\"Bad logo design for Half Badger Records\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733929420\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1733929420\/ideas-and-advice-prod\/blogadmin\/Half-Badger-logo\/Half-Badger-logo.png?_i=AA 360w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1733929420\/ideas-and-advice-prod\/blogadmin\/Half-Badger-logo\/Half-Badger-logo.png?_i=AA 248w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Ugly <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><em> for a record company<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"360\" height=\"360\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Mans-Cave-logo\/Mans-Cave-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1733929412\/ideas-and-advice-prod\/blogadmin\/Mans-Cave-logo\/Mans-Cave-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29749\" alt=\"Bad logo design for Mans Cave Aus\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733929412\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1733929412\/ideas-and-advice-prod\/blogadmin\/Mans-Cave-logo\/Mans-Cave-logo.png?_i=AA 360w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1733929412\/ideas-and-advice-prod\/blogadmin\/Mans-Cave-logo\/Mans-Cave-logo.png?_i=AA 248w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Ugly <\/em><a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\"><em>logo design<\/em><\/a><em> for Mans Cave Aus<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>The same can be said for Mans Cave and Half Badger records\u2019 logos, which tell us nothing about the businesses and feature odd illustrations that don\u2019t elicit much in the viewer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution: Hire a professional<\/h3>\n\n\n\n<p>Unlike with the other common bad logo design mistakes, there\u2019s no cut-and-dry solution here. The only way to avoid ugly logos is to understand the graphic design principles that make good logos.<\/p>\n\n\n\n<p>If you want to learn graphic design yourself, you can always bone up on the best practices with our ultimate guide to <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-design-logo\" target=\"_blank\" rel=\"noreferrer noopener\">how to design a logo<\/a>. But to really ensure your logo adheres to the <a href=\"https:\/\/www.vistaprint.com\/hub\/principles-of-logo-design\" target=\"_blank\" rel=\"noreferrer noopener\">principles of logo design<\/a>, your best option is to hire someone who already knows them by heart.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Want a professionally-designed logo?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Hire a designer and let the experts take it from here.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/99designs.com\/logo-design\"\n   title=\"Get a custom logo\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/29531;https:\/\/99designs.com\/logo-design;Content:Text Link;Get a custom logo\" data-tracking-navigation-detail=\"Get a custom logo\">\n    Get a custom logo<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n\n\n\n<p>Working with a designer on your logo can make all the difference. They know the best techniques as well as how to avoid design mistakes. You\u2019re not just paying for their skill, but for their expertise and know-how as well. Just look at what <a href=\"https:\/\/99designs.com\/profiles\/purpleri\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">purpleri<\/a> came up with for a client who wanted \u201ca Siamese cat somehow incorporated into the logo, and anything else that helps stand out as luxurious.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"757\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Siamic-logo\/Siamic-logo.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_757,h_600,c_scale\/f_auto,q_auto\/v1733929742\/ideas-and-advice-prod\/blogadmin\/Siamic-logo\/Siamic-logo.png?_i=AA\" class=\"swan-responsive-image wp-post-29531 wp-image-29756\" alt=\"Logo design for Siamic\" loading=\"lazy\" data-transformation-crop=\"w_757,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733929742\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_757,h_600,c_scale\/f_auto,q_auto\/v1733929742\/ideas-and-advice-prod\/blogadmin\/Siamic-logo\/Siamic-logo.png?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1147,c_scale\/f_auto,q_auto\/v1733929742\/ideas-and-advice-prod\/blogadmin\/Siamic-logo\/Siamic-logo.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_989,c_scale\/f_auto,q_auto\/v1733929742\/ideas-and-advice-prod\/blogadmin\/Siamic-logo\/Siamic-logo.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_830,c_scale\/f_auto,q_auto\/v1733929742\/ideas-and-advice-prod\/blogadmin\/Siamic-logo\/Siamic-logo.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_672,c_scale\/f_auto,q_auto\/v1733929742\/ideas-and-advice-prod\/blogadmin\/Siamic-logo\/Siamic-logo.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_513,c_scale\/f_auto,q_auto\/v1733929742\/ideas-and-advice-prod\/blogadmin\/Siamic-logo\/Siamic-logo.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_355,c_scale\/f_auto,q_auto\/v1733929742\/ideas-and-advice-prod\/blogadmin\/Siamic-logo\/Siamic-logo.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_196,c_scale\/f_auto,q_auto\/v1733929742\/ideas-and-advice-prod\/blogadmin\/Siamic-logo\/Siamic-logo.png?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Source: Logo design by <\/em><a href=\"https:\/\/99designs.com\/profiles\/purpleri\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>purpleri<\/em><\/a><em> via 99designs by Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading vp_toc_exclude\" id=\"ready\">Ready to turn over a new leaf?<\/h2>\n\n\n\n<p>Creating a logo that ticks all of the boxes can be difficult, especially with no prior experience. Avoiding these pitfalls is a great first step on your journey to great logo design. Once you\u2019ve come up with a design, understand <a href=\"https:\/\/www.vistaprint.com\/hub\/logo-quality\" target=\"_blank\" rel=\"noreferrer noopener\">how to evaluate logo quality<\/a>. And if you need help creating a professional-looking logo, consider working with an experienced graphic designer.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Need a logo fast?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Try our free Logomaker and bring your brand to life today!                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/logomaker\"\n   title=\"Create a logo\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/29531;https:\/\/www.vistaprint.com\/logomaker;Content:Text Link;Create a logo\" data-tracking-navigation-detail=\"Create a logo\">\n    Create a logo<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Logo design FAQs<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What makes a logo design bad?<\/h3>\n\n\n\n<p>Bad logo design refers to logos that fail to effectively represent a brand or do not adhere to key design principles. Outdated designs, too much detail, conflicting themes, and vague, generic or irrelevant elements can all make your logo visually unappealing and confusing for your audience, failing to resonate with them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the key features of good logo design?<\/h3>\n\n\n\n<p>A good logo is simple, original, memorable, relevant, scalable and versatile. It should effectively communicate your brand\u2019s values and identity, resonate with your target audience and maintain clarity whether in large or small formats. Always make sure your logo follows the <a href=\"https:\/\/www.vistaprint.com\/hub\/principles-of-logo-design\" target=\"_blank\" rel=\"noreferrer noopener\">six key principles of logo design<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What makes a logo look dated?<\/h3>\n\n\n\n<p>Signs of an outdated logo include the use of old-fashioned styles and dated fonts or colors. If your logo looks like it belongs to a different era and doesn&#8217;t align with modern design trends, it may be time to consider a logo redesign using contemporary elements.<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Kw &#8220;bad logo design&#8221; missing in meta description -.-.- Recommended links to add:https:\/\/www.vistaprint.com\/hub\/best-logo-makershttps:\/\/www.vistaprint.com\/hub\/best-logo-design-tutorialshttps:\/\/www.vistaprint.com\/hub\/logo-questionshttps:\/\/www.vistaprint.com\/hub\/how-to-edit-a-logohttps:\/\/www.vistaprint.com\/hub\/logo-checklist What\u2019s the best way to get a [&hellip;]<\/p>\n","protected":false},"author":185,"featured_media":29538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Bad Logo Design: Common Mistakes to Avoid | VistaPrint US","_seopress_titles_desc":"What ruins a logo? Learn how to avoid common design mistakes and create logos that stand out. Read on for tips!","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/29531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=29531"}],"version-history":[{"count":3,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/29531\/revisions"}],"predecessor-version":[{"id":29768,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/29531\/revisions\/29768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/29538"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=29531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=29531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=29531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}