{"id":30507,"date":"2024-12-20T11:08:18","date_gmt":"2024-12-20T11:08:18","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=30507"},"modified":"2024-12-23T09:22:13","modified_gmt":"2024-12-23T09:22:13","slug":"refresh-print-marketing-materials-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/refresh-print-marketing-materials-the-ultimate-guide\/","title":{"rendered":"Refresh &#8211; Print marketing materials: The ultimate guide"},"content":{"rendered":"\n<p><mark style=\"background-color:#d24345\" class=\"has-inline-color has-white-color\">Recommended link to add \ud83d\ude42 <br><a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-design-flyer\">https:\/\/www.vistaprint.com\/hub\/how-to-design-flyer <\/a><\/mark><\/p>\n\n\n\n<p>When promoting your business, there\u2019s one thing you shouldn\u2019t overlook: Print marketing. Like digital marketing, print marketing can significantly impact your business success, whether you\u2019ve just launched or are well established. But which print marketing materials should you use? And why are they important? In this guide, we\u2019ll explain the different types of marketing materials, list the benefits and give you tips on using print marketing effectively\u2014giving you a competitive edge over the rest.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways:            <\/div>\n            <div class=\"text\">\n                <p><!-- wp:list --><\/p>\n<ul><!-- wp:list-item --><\/p>\n<li>Print marketing is still effective in the digital age because it promotes brand awareness, builds trust and helps businesses stand out. Print collateral has the most impact when combined with digital marketing tactics.<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li>When working with print marketing materials, it\u2019s important to understand who your audience is, be clear with your messaging, outline clear benefits, include a call to action, create engaging designs and measure effectiveness.<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li>Types of print marketing collateral include flyers, brochures, business cards, promotional items, branded stationery and clothing, posters, banners, billboards, wall decals, door hangers, catalogs and direct mail.<\/li>\n<p><!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What are print marketing materials?<\/h2>\n\n\n\n<p>Print <a href=\"https:\/\/www.vistaprint.com\/marketing-materials\" target=\"_blank\" rel=\"noreferrer noopener\">marketing materials<\/a>, also known as print collateral, are printed materials that promote a business, its products or services. These include brochures, <a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/postcards\" target=\"_blank\" rel=\"noreferrer noopener\">postcards<\/a>, flyers, business cards, posters, direct mail, <a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/custom-rack-cards\" target=\"_blank\" rel=\"noreferrer noopener\">rack cards<\/a>, packaging and promotional products.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Need help designing your print marketing materials?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Our design services deliver professional results.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/design\"\n   title=\"Get custom designs\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/30507;https:\/\/www.vistaprint.com\/design;Content:Text Link;Get custom designs\" data-tracking-navigation-detail=\"Get custom designs\">\n    Get custom designs<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why print marketing materials are important<\/h2>\n\n\n\n<p>You might be wondering why print marketing is still important for businesses in the digital age. It\u2019s because it\u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"622\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/red-white-posters\/red-white-posters.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_622,c_scale\/f_auto,q_auto\/v1734688562\/ideas-and-advice-prod\/blogadmin\/red-white-posters\/red-white-posters.jpg?_i=AA\" alt=\"Red and white posters with text that says \u201chave a good time\u201d\" class=\"wp-post-30507 wp-image-30626\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688562\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_622,c_scale\/f_auto,q_auto\/v1734688562\/ideas-and-advice-prod\/blogadmin\/red-white-posters\/red-white-posters.jpg?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_515,c_scale\/f_auto,q_auto\/v1734688562\/ideas-and-advice-prod\/blogadmin\/red-white-posters\/red-white-posters.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_393,c_scale\/f_auto,q_auto\/v1734688562\/ideas-and-advice-prod\/blogadmin\/red-white-posters\/red-white-posters.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_272,c_scale\/f_auto,q_auto\/v1734688562\/ideas-and-advice-prod\/blogadmin\/red-white-posters\/red-white-posters.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_150,c_scale\/f_auto,q_auto\/v1734688562\/ideas-and-advice-prod\/blogadmin\/red-white-posters\/red-white-posters.jpg?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: by <\/em><a href=\"https:\/\/unsplash.com\/@jontyson\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Jon Tyson<\/em><\/a><em> via Unsplash<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Is still effective<\/h3>\n\n\n\n<p>Print marketing is still around because it\u2019s still effective\u2014even compared to certain digital channels. For example, 80% of consumers act on printed ads, while just 45% act on digital ones.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Promotes brand awareness<\/h3>\n\n\n\n<p>Print marketing materials are great for promoting <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-awareness\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a>\u2014in fact, people find it easier to remember brands that advertise in print. Because we tend to read text slower in print than we do off a screen and because we engage with print collateral physically, the information is more ingrained in our brains.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Works well with digital marketing<\/h3>\n\n\n\n<p>This doesn\u2019t mean you should focus on print marketing to the exclusion of <a href=\"https:\/\/www.vistaprint.com\/hub\/small-business-digital-marketing-checklist\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a>\u2014they\u2019re most effective when used together. In fact, a <a href=\"https:\/\/www.vistaprint.com\/hub\/marketing-mix\" target=\"_blank\" rel=\"noreferrer noopener\">marketing mix<\/a> that combines print with digital is often the most effective strategy (campaigns can be up to 400% more effective).<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"576\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/marketing-mix\/marketing-mix.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1734688555\/ideas-and-advice-prod\/blogadmin\/marketing-mix\/marketing-mix.jpg?_i=AA\" alt=\"Small businesses are experimenting with the marketing mix\" class=\"wp-post-30507 wp-image-30624\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688555\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1734688555\/ideas-and-advice-prod\/blogadmin\/marketing-mix\/marketing-mix.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_814,c_scale\/f_auto,q_auto\/v1734688555\/ideas-and-advice-prod\/blogadmin\/marketing-mix\/marketing-mix.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_701,c_scale\/f_auto,q_auto\/v1734688555\/ideas-and-advice-prod\/blogadmin\/marketing-mix\/marketing-mix.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_589,c_scale\/f_auto,q_auto\/v1734688555\/ideas-and-advice-prod\/blogadmin\/marketing-mix\/marketing-mix.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_476,c_scale\/f_auto,q_auto\/v1734688555\/ideas-and-advice-prod\/blogadmin\/marketing-mix\/marketing-mix.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_364,c_scale\/f_auto,q_auto\/v1734688555\/ideas-and-advice-prod\/blogadmin\/marketing-mix\/marketing-mix.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_251,c_scale\/f_auto,q_auto\/v1734688555\/ideas-and-advice-prod\/blogadmin\/marketing-mix\/marketing-mix.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1734688555\/ideas-and-advice-prod\/blogadmin\/marketing-mix\/marketing-mix.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: via the <\/em><a href=\"https:\/\/www.vistaprint.com\/hub\/small-business-marketing-report\" target=\"_blank\" rel=\"noreferrer noopener\"><em>2024 Small Business Marketing Report<\/em><\/a><em> by VistaPrint, presented in partnership with Wix<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Builds trust<\/h3>\n\n\n\n<p>Print collateral helps to establish local <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-recognition\" target=\"_blank\" rel=\"noreferrer noopener\">brand recognition<\/a> by connecting you with the local community, and building trust and loyalty\u2014with the increase of scams on the internet, people tend to trust print marketing materials more than digital ads. This trust is indispensable for long-term business success.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Helps businesses stand out<\/h3>\n\n\n\n<p>In a competitive digital space, adding print collateral to your marketing strategy can help your business stand out, giving you a competitive edge (especially if you get a little more creative).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\">Tips for using print marketing materials effectively<\/h2>\n\n\n\n<p>Follow these tips to ensure you use your print marketing collateral effectively, maximizing your return on investment (ROI).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understand your audience<\/h3>\n\n\n\n<p>Think about who your <a href=\"https:\/\/www.vistaprint.com\/hub\/finding-your-target-audience\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a> is, what their interests, values and pain points are, and at what stage of the buyer\u2019s journey or <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-a-marketing-funnel\" target=\"_blank\" rel=\"noreferrer noopener\">marketing funnel<\/a> they are.<\/p>\n\n\n\n<p>The buyer\u2019s journey describes the stages a person goes through to make a purchase:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Awareness:<\/strong> The buyer is aware that they have a problem that needs solving.<\/li>\n\n\n\n<li><strong>Consideration:<\/strong> The buyer researches the different approaches to solve that problem.<\/li>\n\n\n\n<li><strong>Decision:<\/strong> The buyer evaluates various businesses and decides which to purchase from.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>Knowing exactly where your target audience is on the buyer\u2019s journey will influence your choice of <a href=\"https:\/\/www.vistaprint.com\/hub\/marketing-collateral\" target=\"_blank\" rel=\"noreferrer noopener\">marketing collateral<\/a> and how you design it. Tailoring print marketing materials to match your target audience\u2019s preferences, needs and behaviors will increase their effectiveness.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create clear messaging and benefits<\/h3>\n\n\n\n<p>Clarity is always key. Effective <a href=\"https:\/\/www.vistaprint.com\/hub\/marketing-materials-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">marketing materials<\/a> make it easy for audiences to understand what the intention is. For example, if you\u2019re opening a store, make it clear what you sell, when it\u2019s opening and where it\u2019s located. Think who, what and where.<\/p>\n\n\n\n<p>Also, think about the why and lead with the benefits of your product or service. Center your messaging around what\u2019s in it for your customers and you\u2019ll make a compelling case for them to purchase from you.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Include a call to action<\/h3>\n\n\n\n<p>Your audience should also know what their next steps should be after reading your print collateral. A call to action tells a person what to do next in a few words, whether it\u2019s visiting your website, following you on social media or attending a pop-up.<\/p>\n\n\n\n<p>A call to action usually uses a clear and simple command, such as \u201cOrder now\u201d or \u201cBook now.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use eye-catching design<\/h3>\n\n\n\n<p>One of the most important aspects of print marketing is visual design. Good design captures attention and highlights key information without overwhelming your target audience. Consider using the seven <a href=\"https:\/\/www.vistaprint.com\/hub\/principles-of-design\" target=\"_blank\" rel=\"noreferrer noopener\">principles of design<\/a>, such as visual hierarchy and contrast to make your marketing materials stand out and get your message across.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Need professional help designing your print marketing materials?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Collaborate with a designer today.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/design\"\n   title=\"Browse design services\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/30507;https:\/\/www.vistaprint.com\/design;Content:Text Link;Browse design services\" data-tracking-navigation-detail=\"Browse design services\">\n    Browse design services<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n\n\n\n<p>If you\u2019re designing the collateral yourself, remember that most applications will default to RGB color mode, which is used for digital projects. For print, use CMYK color mode, otherwise, the colors will look different once printed. Add a little space around the edges of your design as a safe zone because your work will get trimmed slightly when printed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Our <a href=\"https:\/\/www.vistaprint.com\/hub\/crop-marks-explained\" target=\"_blank\" rel=\"noopener\">guide to crop marks<\/a> and bleed can help ensure your design comes out exactly how you want it to.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>Remember that good print marketing reinforces your <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-identity\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity<\/a>. To do that, maintain consistency with your <a href=\"https:\/\/www.vistaprint.com\/hub\/branding-colors\" target=\"_blank\" rel=\"noreferrer noopener\">brand colors<\/a> and fonts, while staying true to your <a href=\"https:\/\/www.vistaprint.com\/hub\/understanding-brand-personality\" target=\"_blank\" rel=\"noreferrer noopener\">brand personality<\/a> and values.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Measure and adapt<\/h3>\n\n\n\n<p>Keep track of the effectiveness of your print campaigns by monitoring response rates, sales and customer feedback. Adapt your marketing strategies based on these insights to continuously improve performance.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"business\">13 types of print marketing materials for your business<\/h2>\n\n\n\n<p>Let\u2019s take a look at some of the different types of print marketing collateral, along with their benefits and considerations, so you can pick what\u2019s best for your business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Business cards<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/business-cards\" target=\"_blank\" rel=\"noreferrer noopener\">Business cards<\/a> are a great way to share essential contact information and make a strong impression. They\u2019re handy for networking and chance encounters with potential customers\u2014helping you get more leads for your business. What\u2019s great about business cards is that you can design them with a tactile quality that helps boost brand retention.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Business-cards_306127b7ac\/Business-cards_306127b7ac.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1734688611\/ideas-and-advice-prod\/blogadmin\/Business-cards_306127b7ac\/Business-cards_306127b7ac.png?_i=AA\" alt=\"Business card print marketing materials\" class=\"wp-post-30507 wp-image-30612\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688611\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1734688611\/ideas-and-advice-prod\/blogadmin\/Business-cards_306127b7ac\/Business-cards_306127b7ac.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1734688611\/ideas-and-advice-prod\/blogadmin\/Business-cards_306127b7ac\/Business-cards_306127b7ac.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1734688611\/ideas-and-advice-prod\/blogadmin\/Business-cards_306127b7ac\/Business-cards_306127b7ac.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1734688611\/ideas-and-advice-prod\/blogadmin\/Business-cards_306127b7ac\/Business-cards_306127b7ac.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1734688611\/ideas-and-advice-prod\/blogadmin\/Business-cards_306127b7ac\/Business-cards_306127b7ac.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: <\/em><a href=\"https:\/\/www.vistaprint.com\/business-cards\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Business cards<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Get creative with your business cards to stand out and show what you\u2019re about. Just make sure the material you choose communicates something about your brand. If you\u2019re a luxury brand, <a href=\"https:\/\/www.vistaprint.com\/business-cards\/deluxe-business-cards\" target=\"_blank\" rel=\"noreferrer noopener\">deluxe<\/a> or <a href=\"https:\/\/www.vistaprint.com\/business-cards\/premium\" target=\"_blank\" rel=\"noreferrer noopener\">premium business cards<\/a> can convey that high-end feel using a more durable material like <a href=\"https:\/\/www.vistaprint.com\/business-cards\/ultra-thick\" target=\"_blank\" rel=\"noreferrer noopener\">ultra-thick paper<\/a>, <a href=\"https:\/\/www.vistaprint.com\/business-cards\/plastic\" target=\"_blank\" rel=\"noreferrer noopener\">plastic<\/a>, metal or <a href=\"https:\/\/www.vistaprint.com\/business-cards\/linen\" target=\"_blank\" rel=\"noreferrer noopener\">linen<\/a>. If sustainability is a core value, use <a href=\"https:\/\/gallery.vistaprint.com\/en-us\/g\/natural-textured-business-cards\" target=\"_blank\" rel=\"noreferrer noopener\">natural-textured<\/a>, recycled or <a href=\"https:\/\/gallery.vistaprint.com\/en-us\/g\/kraft-business-cards\" target=\"_blank\" rel=\"noreferrer noopener\">kraft paper<\/a>, <a href=\"https:\/\/gallery.vistaprint.com\/en-us\/g\/BambooBusinessCards\" target=\"_blank\" rel=\"noreferrer noopener\">bamboo<\/a> or <a href=\"https:\/\/gallery.vistaprint.com\/en-us\/g\/hemp-business-card\" target=\"_blank\" rel=\"noreferrer noopener\">hemp<\/a>.\u00a0<\/p>\n\n\n\n<p>Or impress with a <a href=\"https:\/\/www.vistaprint.com\/business-cards\/qr-code\" target=\"_blank\" rel=\"noreferrer noopener\">QR code business card<\/a>, so that people can scan your cards with their phones to get your details quickly and easily.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"768\" height=\"409\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Business-card-design-with-a-QR-code-1\/Business-card-design-with-a-QR-code-1.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_768,h_409,c_scale\/f_auto,q_auto\/v1734688595\/ideas-and-advice-prod\/blogadmin\/Business-card-design-with-a-QR-code-1\/Business-card-design-with-a-QR-code-1.png?_i=AA\" alt=\"Business card design with a QR code\" class=\"wp-post-30507 wp-image-30628\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688595\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_768,h_409,c_scale\/f_auto,q_auto\/v1734688595\/ideas-and-advice-prod\/blogadmin\/Business-card-design-with-a-QR-code-1\/Business-card-design-with-a-QR-code-1.png?_i=AA 768w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_345,c_scale\/f_auto,q_auto\/v1734688595\/ideas-and-advice-prod\/blogadmin\/Business-card-design-with-a-QR-code-1\/Business-card-design-with-a-QR-code-1.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_238,c_scale\/f_auto,q_auto\/v1734688595\/ideas-and-advice-prod\/blogadmin\/Business-card-design-with-a-QR-code-1\/Business-card-design-with-a-QR-code-1.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_132,c_scale\/f_auto,q_auto\/v1734688595\/ideas-and-advice-prod\/blogadmin\/Business-card-design-with-a-QR-code-1\/Business-card-design-with-a-QR-code-1.png?_i=AA 248w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: <\/em><a href=\"https:\/\/www.vistaprint.com\/business-cards\/qr-code\" target=\"_blank\" rel=\"noreferrer noopener\"><em>QR code business card<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of business cards<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a lasting impression<\/li>\n\n\n\n<li>Easy way to share contact details<\/li>\n\n\n\n<li>Handy networking tool<\/li>\n\n\n\n<li>Easy to customize<\/li>\n\n\n\n<li>Affordable<\/li>\n\n\n\n<li>Portable<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>If you need design inspiration, take a look at some of these creative <a href=\"https:\/\/www.vistaprint.com\/hub\/7-modern-business-card-designs-to-spark-your-creativity\" target=\"_blank\" rel=\"noreferrer noopener\">business card ideas<\/a>.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Brochures<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/brochures\" target=\"_blank\" rel=\"noreferrer noopener\">Brochures<\/a> are versatile marketing materials designed to highlight specific products, services or promotions, allowing businesses to share more detailed information in a visually appealing way.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Brochures_30608d32e5\/Brochures_30608d32e5.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1734688632\/ideas-and-advice-prod\/blogadmin\/Brochures_30608d32e5\/Brochures_30608d32e5.png?_i=AA\" alt=\"Brochures print marketing materials\" class=\"wp-post-30507 wp-image-30608\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688632\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1734688632\/ideas-and-advice-prod\/blogadmin\/Brochures_30608d32e5\/Brochures_30608d32e5.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1734688632\/ideas-and-advice-prod\/blogadmin\/Brochures_30608d32e5\/Brochures_30608d32e5.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1734688632\/ideas-and-advice-prod\/blogadmin\/Brochures_30608d32e5\/Brochures_30608d32e5.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1734688632\/ideas-and-advice-prod\/blogadmin\/Brochures_30608d32e5\/Brochures_30608d32e5.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1734688632\/ideas-and-advice-prod\/blogadmin\/Brochures_30608d32e5\/Brochures_30608d32e5.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: <\/em><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/brochures\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Brochure<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>These folded sheets of paper come in <a href=\"https:\/\/www.vistaprint.com\/hub\/brochure-flyer-sizes\" target=\"_blank\" rel=\"noreferrer noopener\">various sizes<\/a> and formats, such as bi-fold, tri-fold or multi-page, giving businesses the space to share their marketing message. Brochures can be distributed through direct mail, in-store rack displays, trade shows or events.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of brochures<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Versatile<\/li>\n\n\n\n<li>Space to print more information<\/li>\n\n\n\n<li>Affordable<\/li>\n\n\n\n<li>Can be turned into digital marketing assets as PDFs<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>If you\u2019re not sure how to design a brochure, our guide to <a href=\"https:\/\/www.vistaprint.com\/hub\/brochure-design\" target=\"_blank\" rel=\"noreferrer noopener\">brochure design<\/a> is a good place to start.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Flyers<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/flyers\" target=\"_blank\" rel=\"noreferrer noopener\">Flyers<\/a> are single-sheet marketing materials printed on one or both sides. They tend to be smaller in size, making them easy to hand out directly to people, pop in mail slots, pin on bulletin boards or add as inserts to newspapers or mailings.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"683\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Menu-flyer-for-a-taco-restaurant\/Menu-flyer-for-a-taco-restaurant.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1734688569\/ideas-and-advice-prod\/blogadmin\/Menu-flyer-for-a-taco-restaurant\/Menu-flyer-for-a-taco-restaurant.jpg?_i=AA\" alt=\"Menu flyer for a taco restaurant print marketing materials\" class=\"wp-post-30507 wp-image-30622\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688569\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1734688569\/ideas-and-advice-prod\/blogadmin\/Menu-flyer-for-a-taco-restaurant\/Menu-flyer-for-a-taco-restaurant.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_966,c_scale\/f_auto,q_auto\/v1734688569\/ideas-and-advice-prod\/blogadmin\/Menu-flyer-for-a-taco-restaurant\/Menu-flyer-for-a-taco-restaurant.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_832,c_scale\/f_auto,q_auto\/v1734688569\/ideas-and-advice-prod\/blogadmin\/Menu-flyer-for-a-taco-restaurant\/Menu-flyer-for-a-taco-restaurant.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_699,c_scale\/f_auto,q_auto\/v1734688569\/ideas-and-advice-prod\/blogadmin\/Menu-flyer-for-a-taco-restaurant\/Menu-flyer-for-a-taco-restaurant.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1734688569\/ideas-and-advice-prod\/blogadmin\/Menu-flyer-for-a-taco-restaurant\/Menu-flyer-for-a-taco-restaurant.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1734688569\/ideas-and-advice-prod\/blogadmin\/Menu-flyer-for-a-taco-restaurant\/Menu-flyer-for-a-taco-restaurant.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1734688569\/ideas-and-advice-prod\/blogadmin\/Menu-flyer-for-a-taco-restaurant\/Menu-flyer-for-a-taco-restaurant.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1734688569\/ideas-and-advice-prod\/blogadmin\/Menu-flyer-for-a-taco-restaurant\/Menu-flyer-for-a-taco-restaurant.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Menu <\/em><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/flyers\" target=\"_blank\" rel=\"noreferrer noopener\"><em>flyer<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>They usually contain brief information about a business, its products, services, events, sales, special offers or promotions. They come in various <a href=\"https:\/\/www.vistaprint.com\/hub\/brochure-flyer-sizes\" target=\"_blank\" rel=\"noreferrer noopener\">flyer sizes<\/a> and designs, ranging from simple handouts to more elaborate, visually engaging layouts.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Read our step-by-step <a href=\"https:\/\/www.vistaprint.com\/hub\/guide-creating-flyers\" target=\"_blank\" rel=\"noreferrer noopener\">guide to flyer design<\/a> so you can be sure yours makes an impact.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"576\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/top-marketing-tactics\/top-marketing-tactics.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1734688577\/ideas-and-advice-prod\/blogadmin\/top-marketing-tactics\/top-marketing-tactics.jpg?_i=AA\" alt=\"Top marketing tactics to help consumers find small businesses\" class=\"wp-post-30507 wp-image-30620\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688577\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1734688577\/ideas-and-advice-prod\/blogadmin\/top-marketing-tactics\/top-marketing-tactics.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_814,c_scale\/f_auto,q_auto\/v1734688577\/ideas-and-advice-prod\/blogadmin\/top-marketing-tactics\/top-marketing-tactics.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_701,c_scale\/f_auto,q_auto\/v1734688577\/ideas-and-advice-prod\/blogadmin\/top-marketing-tactics\/top-marketing-tactics.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_589,c_scale\/f_auto,q_auto\/v1734688577\/ideas-and-advice-prod\/blogadmin\/top-marketing-tactics\/top-marketing-tactics.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_476,c_scale\/f_auto,q_auto\/v1734688577\/ideas-and-advice-prod\/blogadmin\/top-marketing-tactics\/top-marketing-tactics.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_364,c_scale\/f_auto,q_auto\/v1734688577\/ideas-and-advice-prod\/blogadmin\/top-marketing-tactics\/top-marketing-tactics.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_251,c_scale\/f_auto,q_auto\/v1734688577\/ideas-and-advice-prod\/blogadmin\/top-marketing-tactics\/top-marketing-tactics.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1734688577\/ideas-and-advice-prod\/blogadmin\/top-marketing-tactics\/top-marketing-tactics.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Top marketing tactics via the <\/em><a href=\"https:\/\/www.vistaprint.com\/hub\/small-business-marketing-report\" target=\"_blank\" rel=\"noreferrer noopener\"><em>2024 Small Business Marketing Report<\/em><\/a><em> by VistaPrint, presented in partnership with Wix<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of flyers<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budget-friendly<\/li>\n\n\n\n<li>Quick and easy to distribute<\/li>\n\n\n\n<li>Ideal for promoting events or announcing promotions<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Not sure what the <a href=\"https:\/\/www.vistaprint.com\/hub\/flyer-brochure-pamphlet\" target=\"_blank\" rel=\"noreferrer noopener\">differences between a flyer, brochure and pamphlet<\/a> are? Our article will help you to understand which is the best marketing material for your business.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Posters<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/signs-posters\/posters\" target=\"_blank\" rel=\"noreferrer noopener\">Posters<\/a> are designed to capture attention from afar and convey a message quickly. They come in various sizes, but they\u2019re bigger than flyers, giving them greater potential to reach a wider audience. They\u2019re typically displayed on shop walls, bulletin boards, storefronts and areas with high foot traffic.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Ceramics-shop-poster\/Ceramics-shop-poster.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1734688647\/ideas-and-advice-prod\/blogadmin\/Ceramics-shop-poster\/Ceramics-shop-poster.png?_i=AA\" alt=\"Ceramics shop poster print marketing materials\" class=\"wp-post-30507 wp-image-30606\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688647\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1734688647\/ideas-and-advice-prod\/blogadmin\/Ceramics-shop-poster\/Ceramics-shop-poster.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1734688647\/ideas-and-advice-prod\/blogadmin\/Ceramics-shop-poster\/Ceramics-shop-poster.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1734688647\/ideas-and-advice-prod\/blogadmin\/Ceramics-shop-poster\/Ceramics-shop-poster.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1734688647\/ideas-and-advice-prod\/blogadmin\/Ceramics-shop-poster\/Ceramics-shop-poster.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1734688647\/ideas-and-advice-prod\/blogadmin\/Ceramics-shop-poster\/Ceramics-shop-poster.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: <\/em><a href=\"https:\/\/www.vistaprint.com\/signs-posters\/posters\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Poster<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Thanks to their eye-catching nature and larger size, these print marketing materials are great for promoting events, sales, product launches or important announcements.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of posters<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High visibility<\/li>\n\n\n\n<li>Attention-grabbing<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Considerations for posters<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It can be difficult to find available space for posters<\/li>\n\n\n\n<li>Printing large posters in color can be more expensive than other print collateral<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Make sure to put posters in places frequented by your target audience to maximize their effectiveness.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Banners<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/signs-posters\/banners\" target=\"_blank\" rel=\"noreferrer noopener\">Banners<\/a> are large-format marketing collateral often made from durable, weather-resistant materials such as vinyl or fabric, designed for both indoor and outdoor use. Larger than brochures, flyers and posters, banners come in different sizes and formats, including <a href=\"https:\/\/www.vistaprint.com\/signs-posters\/banners\/hanging-banners\" target=\"_blank\" rel=\"noreferrer noopener\">hanging banners<\/a>, <a href=\"https:\/\/www.vistaprint.com\/signs-posters\/custom-flags\" target=\"_blank\" rel=\"noreferrer noopener\">flags<\/a> or <a href=\"https:\/\/www.vistaprint.com\/signs-posters\/banners\/standing-banners\" target=\"_blank\" rel=\"noreferrer noopener\">standing banners<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"978\" height=\"577\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Vinyl-banner-and-poster\/Vinyl-banner-and-poster.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_978,h_577,c_scale\/f_auto,q_auto\/v1734688657\/ideas-and-advice-prod\/blogadmin\/Vinyl-banner-and-poster\/Vinyl-banner-and-poster.png?_i=AA\" alt=\"Vinyl banner and poster print marketing materials\" class=\"wp-post-30507 wp-image-30604\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688657\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_978,h_577,c_scale\/f_auto,q_auto\/v1734688657\/ideas-and-advice-prod\/blogadmin\/Vinyl-banner-and-poster\/Vinyl-banner-and-poster.png?_i=AA 978w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_500,c_scale\/f_auto,q_auto\/v1734688657\/ideas-and-advice-prod\/blogadmin\/Vinyl-banner-and-poster\/Vinyl-banner-and-poster.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_382,c_scale\/f_auto,q_auto\/v1734688657\/ideas-and-advice-prod\/blogadmin\/Vinyl-banner-and-poster\/Vinyl-banner-and-poster.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_264,c_scale\/f_auto,q_auto\/v1734688657\/ideas-and-advice-prod\/blogadmin\/Vinyl-banner-and-poster\/Vinyl-banner-and-poster.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_146,c_scale\/f_auto,q_auto\/v1734688657\/ideas-and-advice-prod\/blogadmin\/Vinyl-banner-and-poster\/Vinyl-banner-and-poster.png?_i=AA 248w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: <\/em><a href=\"https:\/\/www.vistaprint.com\/signs-posters\/vinyl-banners\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Vinyl banner<\/em><\/a><em> and poster via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Banners are excellent for <a href=\"https:\/\/www.vistaprint.com\/hub\/outdoor-advertising-ultimate-guide\" target=\"_blank\" rel=\"noreferrer noopener\">outdoor advertising<\/a>, promoting sales, announcing events or increasing brand visibility. You\u2019ll see them on street corners, storefronts and entrances, or at <a href=\"https:\/\/www.vistaprint.com\/hub\/7-steps-to-trade-show-marketing-success\" target=\"_blank\" rel=\"noreferrer noopener\">trade shows<\/a> and events.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of banners<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High visibility: can attract attention from afar<\/li>\n\n\n\n<li>Great for outdoor advertising<\/li>\n\n\n\n<li>Durable<\/li>\n\n\n\n<li>Versatile<\/li>\n\n\n\n<li>Reusable, offering long-term value<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Considerations for banners<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Larger banners need more space for storage when not in use<\/li>\n\n\n\n<li>Hanging or installing large banners might need professional assistance or specific equipment<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Direct mail<\/h3>\n\n\n\n<p>Direct mail involves sending printed promotional materials\u2014like <a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/postcards\" target=\"_blank\" rel=\"noreferrer noopener\">postcards<\/a> and flyers\u2014directly to your target audience through the post. It\u2019s perfect for reaching specific demographics in certain locations.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"557\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Direct-mail-postcard_30602c120a\/Direct-mail-postcard_30602c120a.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_557,c_scale\/f_auto,q_auto\/v1734688667\/ideas-and-advice-prod\/blogadmin\/Direct-mail-postcard_30602c120a\/Direct-mail-postcard_30602c120a.png?_i=AA\" alt=\"Direct mail postcard print marketing materials\" class=\"wp-post-30507 wp-image-30602\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688667\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_557,c_scale\/f_auto,q_auto\/v1734688667\/ideas-and-advice-prod\/blogadmin\/Direct-mail-postcard_30602c120a\/Direct-mail-postcard_30602c120a.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_461,c_scale\/f_auto,q_auto\/v1734688667\/ideas-and-advice-prod\/blogadmin\/Direct-mail-postcard_30602c120a\/Direct-mail-postcard_30602c120a.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_352,c_scale\/f_auto,q_auto\/v1734688667\/ideas-and-advice-prod\/blogadmin\/Direct-mail-postcard_30602c120a\/Direct-mail-postcard_30602c120a.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_243,c_scale\/f_auto,q_auto\/v1734688667\/ideas-and-advice-prod\/blogadmin\/Direct-mail-postcard_30602c120a\/Direct-mail-postcard_30602c120a.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_134,c_scale\/f_auto,q_auto\/v1734688667\/ideas-and-advice-prod\/blogadmin\/Direct-mail-postcard_30602c120a\/Direct-mail-postcard_30602c120a.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Direct mail <\/em><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/postcards\" target=\"_blank\" rel=\"noreferrer noopener\"><em>postcard<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You can use direct mail to advertise promotions, discounts, coupons and exclusive offers to encourage recipients to make a purchase. When effective, direct mail can help businesses generate leads, drive sales or increase brand awareness. If you\u2019re just starting out, direct mail could be a good approach for raising awareness of your brand in your local area.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Give your business a more professional, premium feel with <a href=\"https:\/\/www.vistaprint.com\/stationery\/letterhead\" target=\"_blank\" rel=\"noreferrer noopener\">letterheads<\/a> and branded <a href=\"https:\/\/www.vistaprint.com\/stationery\/custom-envelopes\" target=\"_blank\" rel=\"noreferrer noopener\">custom envelopes<\/a> to enhance your credibility.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of direct mail<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targets specific demographics<\/li>\n\n\n\n<li>Measurable results<\/li>\n\n\n\n<li>Less competition<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Considerations for direct mail<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Success depends on the accuracy and quality of the mailing list you use<\/li>\n\n\n\n<li>A large mailing list can be expensive to distribute to<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/postcards\" target=\"_blank\" rel=\"noreferrer noopener\">Postcards<\/a> are a good option for direct mail. Because they don\u2019t come in envelopes, the message you\u2019re trying to communicate is instantly visible to the recipient.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Catalogs<\/h3>\n\n\n\n<p>Catalogs are printed materials that allow you to showcase your products and services. Catalogs can be excellent sales tools, encouraging purchases through copy, graphics, discounts and coupons. They\u2019re so effective that 60% of recipients visit the business\u2019 website after receiving a catalog.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"683\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/catalogs_30618be153\/catalogs_30618be153.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1734688589\/ideas-and-advice-prod\/blogadmin\/catalogs_30618be153\/catalogs_30618be153.jpg?_i=AA\" alt=\"Open catalogs with photos of Christmas gifts\" class=\"wp-post-30507 wp-image-30618\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688589\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1734688589\/ideas-and-advice-prod\/blogadmin\/catalogs_30618be153\/catalogs_30618be153.jpg?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1734688589\/ideas-and-advice-prod\/blogadmin\/catalogs_30618be153\/catalogs_30618be153.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1734688589\/ideas-and-advice-prod\/blogadmin\/catalogs_30618be153\/catalogs_30618be153.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1734688589\/ideas-and-advice-prod\/blogadmin\/catalogs_30618be153\/catalogs_30618be153.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1734688589\/ideas-and-advice-prod\/blogadmin\/catalogs_30618be153\/catalogs_30618be153.jpg?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Catalog by <\/em><a href=\"https:\/\/unsplash.com\/@micheile\" target=\"_blank\" rel=\"noreferrer noopener\"><em>micheile henderson<\/em><\/a><em> via Unsplash<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of catalogs<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcase a range of products and offerings in one place<\/li>\n\n\n\n<li>Achieve high engagement that influences purchasing decisions<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Considerations for catalogs<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expensive to design and print<\/li>\n\n\n\n<li>Can become outdated quickly due to changes in products, pricing or offerings<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Packaging<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/packaging\" target=\"_blank\" rel=\"noreferrer noopener\">Packaging<\/a> doesn\u2019t just protect products from damage but can also promote your business and create an enjoyable customer experience. Use packaging as an opportunity to delight your customers with an interesting unboxing experience, strengthening positive associations with your brand and setting you apart from the competition.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"925\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Packaging_3060090948\/Packaging_3060090948.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_925,h_1024,c_scale\/f_auto,q_auto\/v1734688537\/ideas-and-advice-prod\/blogadmin\/Packaging_3060090948\/Packaging_3060090948.png?_i=AA\" alt=\"Packaging print marketing materials\" class=\"wp-post-30507 wp-image-30600\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688537\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_925,h_1024,c_scale\/f_auto,q_auto\/v1734688537\/ideas-and-advice-prod\/blogadmin\/Packaging_3060090948\/Packaging_3060090948.png?_i=AA 925w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_938,c_scale\/f_auto,q_auto\/v1734688537\/ideas-and-advice-prod\/blogadmin\/Packaging_3060090948\/Packaging_3060090948.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_717,c_scale\/f_auto,q_auto\/v1734688537\/ideas-and-advice-prod\/blogadmin\/Packaging_3060090948\/Packaging_3060090948.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_495,c_scale\/f_auto,q_auto\/v1734688537\/ideas-and-advice-prod\/blogadmin\/Packaging_3060090948\/Packaging_3060090948.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_274,c_scale\/f_auto,q_auto\/v1734688537\/ideas-and-advice-prod\/blogadmin\/Packaging_3060090948\/Packaging_3060090948.png?_i=AA 248w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: <\/em><a href=\"https:\/\/www.vistaprint.com\/packaging\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Packaging<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Put a <a href=\"https:\/\/www.vistaprint.com\/stationery\/stationery\/note-and-thank-you-cards\" target=\"_blank\" rel=\"noreferrer noopener\">thank-you card<\/a> inside the packaging or include a note that gives your customers tips for using your product.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1023\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Thank-you-note-inside-packaging\/Thank-you-note-inside-packaging.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1023,h_1024,c_scale\/f_auto,q_auto\/v1734688673\/ideas-and-advice-prod\/blogadmin\/Thank-you-note-inside-packaging\/Thank-you-note-inside-packaging.png?_i=AA\" alt=\"Thank-you note inside packaging print marketing materials\" class=\"wp-post-30507 wp-image-30598\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688673\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1023,h_1024,c_scale\/f_auto,q_auto\/v1734688673\/ideas-and-advice-prod\/blogadmin\/Thank-you-note-inside-packaging\/Thank-you-note-inside-packaging.png?_i=AA 1023w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1734688673\/ideas-and-advice-prod\/blogadmin\/Thank-you-note-inside-packaging\/Thank-you-note-inside-packaging.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1734688673\/ideas-and-advice-prod\/blogadmin\/Thank-you-note-inside-packaging\/Thank-you-note-inside-packaging.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1734688673\/ideas-and-advice-prod\/blogadmin\/Thank-you-note-inside-packaging\/Thank-you-note-inside-packaging.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1734688673\/ideas-and-advice-prod\/blogadmin\/Thank-you-note-inside-packaging\/Thank-you-note-inside-packaging.png?_i=AA 248w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: <\/em><a href=\"https:\/\/www.vistaprint.com\/stationery\/stationery\/note-and-thank-you-cards\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Thank-you card<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Complement your digital marketing efforts by adding a QR code to the outside of packaging that connects to your social media accounts. This is just one way that packaging can help to build a loyal customer base and a positive image for your brand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of packaging<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Builds a positive brand image<\/li>\n\n\n\n<li>Strengthens relationships with customers<\/li>\n\n\n\n<li>Can increase your social media following<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Understanding current <a href=\"https:\/\/www.vistaprint.com\/hub\/packaging-design-trends\" target=\"_blank\" rel=\"noreferrer noopener\">packaging design trends<\/a> can help you to impress with your product packaging.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"promotional\">9. Stationery and promotional products<\/h2>\n\n\n\n<p>Creating visually appealing, high-quality <a href=\"https:\/\/www.vistaprint.com\/stationery\" target=\"_blank\" rel=\"noreferrer noopener\">stationery<\/a> and <a href=\"https:\/\/www.vistaprint.com\/promotional-products\" target=\"_blank\" rel=\"noreferrer noopener\">promotional products<\/a> helps reinforce your brand identity and professionalism. Customize stationery like pens, folders and <a href=\"https:\/\/www.vistaprint.com\/stationery\/stationery\/notebooks\" target=\"_blank\" rel=\"noreferrer noopener\">notebooks<\/a> or promotional products like <a href=\"https:\/\/www.vistaprint.com\/labels-stickers\/custom-stickers\/individual-stickers\" target=\"_blank\" rel=\"noreferrer noopener\">stickers<\/a>, <a href=\"https:\/\/www.vistaprint.com\/promotional-products\/drinkware\/mugs\" target=\"_blank\" rel=\"noreferrer noopener\">mugs<\/a>, <a href=\"https:\/\/www.vistaprint.com\/promotional-products\/drinkware\/sports-water-bottles\" target=\"_blank\" rel=\"noreferrer noopener\">water bottles<\/a>, chargers, mousepads and USB sticks.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Branded-stationery-notebook\/Branded-stationery-notebook.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1734688547\/ideas-and-advice-prod\/blogadmin\/Branded-stationery-notebook\/Branded-stationery-notebook.png?_i=AA\" alt=\"Branded stationery notebook print marketing materials\" class=\"wp-post-30507 wp-image-30616\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688547\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1734688547\/ideas-and-advice-prod\/blogadmin\/Branded-stationery-notebook\/Branded-stationery-notebook.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1734688547\/ideas-and-advice-prod\/blogadmin\/Branded-stationery-notebook\/Branded-stationery-notebook.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1734688547\/ideas-and-advice-prod\/blogadmin\/Branded-stationery-notebook\/Branded-stationery-notebook.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1734688547\/ideas-and-advice-prod\/blogadmin\/Branded-stationery-notebook\/Branded-stationery-notebook.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1734688547\/ideas-and-advice-prod\/blogadmin\/Branded-stationery-notebook\/Branded-stationery-notebook.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Branded <\/em><a href=\"https:\/\/www.vistaprint.com\/stationery\" target=\"_blank\" rel=\"noreferrer noopener\"><em>stationery<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Using stationery and promotional products can increase brand visibility by giving people tangible reminders of your business. For example, whenever someone uses a branded pen, the brand will pop into their mind, boosting brand retention and recall.<\/p>\n\n\n\n<p>You can make a good impression on customers by including some useful stationery or promotional products for free with a purchase. Print marketing is all about using every available opportunity and space (no matter how small) to promote your brand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of stationery and promotional products<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Builds long-term brand exposure and recall<\/li>\n\n\n\n<li>Encourages customer loyalty and retention<\/li>\n\n\n\n<li>Gives your business a professional image<\/li>\n\n\n\n<li>Enhances engagement and memorability<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Considerations for stationery and promotional products<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some items can be more expensive to customize<\/li>\n\n\n\n<li>More difficult to measure the return on investment<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Clothing and accessories<\/h3>\n\n\n\n<p>Clothing and accessories (such as <a href=\"https:\/\/www.vistaprint.com\/clothing-bags\/t-shirts\" target=\"_blank\" rel=\"noreferrer noopener\">T-shirts<\/a>, <a href=\"https:\/\/www.vistaprint.com\/clothing-bags\/hats\/all-hats\" target=\"_blank\" rel=\"noreferrer noopener\">hats<\/a>, <a href=\"https:\/\/www.vistaprint.com\/clothing-bags\/sweatshirts\/all-hoodies\" target=\"_blank\" rel=\"noreferrer noopener\">hoodies<\/a> and <a href=\"https:\/\/www.vistaprint.com\/clothing-bags\/bags\/all-bags\" target=\"_blank\" rel=\"noreferrer noopener\">bags<\/a>) branded with your <a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\">company logo<\/a>, <a href=\"https:\/\/www.vistaprint.com\/hub\/small-business-slogan\" target=\"_blank\" rel=\"noreferrer noopener\">slogan<\/a> or message are a fantastic way to turn customers into brand ambassadors or walking adverts, increasing brand exposure.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"557\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Branded-hoodies-with-custom-designs\/Branded-hoodies-with-custom-designs.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_557,c_scale\/f_auto,q_auto\/v1734688683\/ideas-and-advice-prod\/blogadmin\/Branded-hoodies-with-custom-designs\/Branded-hoodies-with-custom-designs.png?_i=AA\" alt=\"Branded hoodies with custom designs print marketing materials\" class=\"wp-post-30507 wp-image-30596\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688683\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_557,c_scale\/f_auto,q_auto\/v1734688683\/ideas-and-advice-prod\/blogadmin\/Branded-hoodies-with-custom-designs\/Branded-hoodies-with-custom-designs.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_461,c_scale\/f_auto,q_auto\/v1734688683\/ideas-and-advice-prod\/blogadmin\/Branded-hoodies-with-custom-designs\/Branded-hoodies-with-custom-designs.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_352,c_scale\/f_auto,q_auto\/v1734688683\/ideas-and-advice-prod\/blogadmin\/Branded-hoodies-with-custom-designs\/Branded-hoodies-with-custom-designs.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_243,c_scale\/f_auto,q_auto\/v1734688683\/ideas-and-advice-prod\/blogadmin\/Branded-hoodies-with-custom-designs\/Branded-hoodies-with-custom-designs.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_134,c_scale\/f_auto,q_auto\/v1734688683\/ideas-and-advice-prod\/blogadmin\/Branded-hoodies-with-custom-designs\/Branded-hoodies-with-custom-designs.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Branded <\/em><a href=\"https:\/\/www.vistaprint.com\/clothing-bags\/sweatshirts\/all-hoodies\" target=\"_blank\" rel=\"noreferrer noopener\"><em>hoodies<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You can give branded apparel as giveaways at events or gifts to customers with their orders to create positive associations with your brand and inspire customer loyalty.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of branded apparel<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile advertising<\/li>\n\n\n\n<li>Sustained brand exposure<\/li>\n\n\n\n<li>Influence perception of brand value<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Door hangers<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/door-hangers\" target=\"_blank\" rel=\"noreferrer noopener\">Door hangers<\/a> are a targeted form of local advertising and promotion, effective for reaching specific neighborhoods or areas with tailored messages. They are used to announce sales, special offers, discounts or upcoming events directly to residents in a particular area. Door hangers can generate leads by providing contact information and directing recipients to your website or store location.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"703\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Door-hangers_3061490e97\/Door-hangers_3061490e97.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_703,c_scale\/f_auto,q_auto\/v1734688603\/ideas-and-advice-prod\/blogadmin\/Door-hangers_3061490e97\/Door-hangers_3061490e97.jpg?_i=AA\" alt=\"Door hangers print marketing materials\" class=\"wp-post-30507 wp-image-30614\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688603\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_703,c_scale\/f_auto,q_auto\/v1734688603\/ideas-and-advice-prod\/blogadmin\/Door-hangers_3061490e97\/Door-hangers_3061490e97.jpg?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_582,c_scale\/f_auto,q_auto\/v1734688603\/ideas-and-advice-prod\/blogadmin\/Door-hangers_3061490e97\/Door-hangers_3061490e97.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_444,c_scale\/f_auto,q_auto\/v1734688603\/ideas-and-advice-prod\/blogadmin\/Door-hangers_3061490e97\/Door-hangers_3061490e97.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_307,c_scale\/f_auto,q_auto\/v1734688603\/ideas-and-advice-prod\/blogadmin\/Door-hangers_3061490e97\/Door-hangers_3061490e97.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_170,c_scale\/f_auto,q_auto\/v1734688603\/ideas-and-advice-prod\/blogadmin\/Door-hangers_3061490e97\/Door-hangers_3061490e97.jpg?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: <\/em><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/door-hangers\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Door hangers<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of door hangers<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeting specific areas directly<\/li>\n\n\n\n<li>High visibility<\/li>\n\n\n\n<li>Cost-effective<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Considerations for door hangers<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It can take more time and effort to distribute them<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Billboards<\/h3>\n\n\n\n<p>Billboards are one of the most effective forms of advertising because they\u2019re hard to ignore and are displayed in high-traffic areas. Billboards are a good option if you\u2019ve recently launched your business and want to spread awareness of your brand in a particular area, but they can be expensive.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of billboards<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generate mass exposure<\/li>\n\n\n\n<li>Highly visible<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Wall or window decals<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/signs-posters\/wall-decals\" target=\"_blank\" rel=\"noreferrer noopener\">Wall decals<\/a> are designs\u2014made from vinyl or other durable materials\u2014that stick to walls and other smooth surfaces, like windows. They\u2019re a good opportunity to get creative and grab attention in commercial spaces with striking visuals.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"832\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Window-decal\/Window-decal.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_832,c_scale\/f_auto,q_auto\/v1734688518\/ideas-and-advice-prod\/blogadmin\/Window-decal\/Window-decal.png?_i=AA\" alt=\"Window decal print marketing materials\" class=\"wp-post-30507 wp-image-30594\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1734688518\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_832,c_scale\/f_auto,q_auto\/v1734688518\/ideas-and-advice-prod\/blogadmin\/Window-decal\/Window-decal.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_689,c_scale\/f_auto,q_auto\/v1734688518\/ideas-and-advice-prod\/blogadmin\/Window-decal\/Window-decal.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_526,c_scale\/f_auto,q_auto\/v1734688518\/ideas-and-advice-prod\/blogadmin\/Window-decal\/Window-decal.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_364,c_scale\/f_auto,q_auto\/v1734688518\/ideas-and-advice-prod\/blogadmin\/Window-decal\/Window-decal.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_201,c_scale\/f_auto,q_auto\/v1734688518\/ideas-and-advice-prod\/blogadmin\/Window-decal\/Window-decal.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: <\/em><a href=\"https:\/\/www.vistaprint.com\/signs-posters\/window-decals\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Window decal<\/em><\/a><em> via VistaPrint<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Many businesses use decals to advertise a promotion or customize their space with brand logos and messages, reinforcing their branding identity. Wall and <a href=\"https:\/\/www.vistaprint.com\/signs-posters\/window-decals\" target=\"_blank\" rel=\"noreferrer noopener\">window decals<\/a> are usually temporary and can be easily applied and removed without causing damage to the surface.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Benefits of wall decals<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visually striking\u00a0<\/li>\n\n\n\n<li>Flexibility in design and size<\/li>\n\n\n\n<li>Easily removable<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Considerations for wall decals<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Might not stick to heavily textured surfaces<\/li>\n\n\n\n<li>Limited reusability<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading vp_toc_exclude\">Design and print print marketing materials<\/h2>\n\n\n\n<p>Using print <a href=\"https:\/\/www.vistaprint.com\/marketing-materials\" target=\"_blank\" rel=\"noreferrer noopener\">marketing materials<\/a> to complement a wider marketing strategy can help small businesses effectively spread brand awareness, establish credibility, build brand loyalty, stand out from the competition and get more customers coming through the door.<\/p>\n\n\n\n<p>Now that you\u2019re familiar with the different types of print marketing materials and how to use them, it\u2019s time to start creating them. You can either <a href=\"https:\/\/www.vistaprint.com\/design\" target=\"_blank\" rel=\"noreferrer noopener\">collaborate with a designer<\/a> or use templates to get the professional results you\u2019re looking for. With VistaPrint, you can easily customize templates using your branding and print your marketing materials that are then delivered to your door.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Ready to get started?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Create your print collateral now.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/marketing-materials\"\n   title=\"Browse marketing materials\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/30507;https:\/\/www.vistaprint.com\/marketing-materials;Content:Text Link;Browse marketing materials\" data-tracking-navigation-detail=\"Browse marketing materials\">\n    Browse marketing materials<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Print marketing materials FAQs<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are different types of print marketing materials?<\/h3>\n\n\n\n<p>Print marketing materials include everything from business cards to billboards\u2014anything tangible that helps spread the word about your business. These can be displayed outside or in-store, like banners and brochures, sent directly to customers, like postcards and promotional products, or handed out in the street like flyers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the benefits of print marketing materials?<\/h3>\n\n\n\n<p>Print marketing can help to build brand awareness, customer loyalty and trust. They help to establish your business as credible and let your target audience know who you are and what you do.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to combine print marketing materials with digital marketing efforts?<\/h3>\n\n\n\n<p>Print marketing materials provide a tangible touchpoint that, when combined with digital marketing, create a seamless and cohesive customer experience. For example, you can include QR codes or social media handles on brochures or flyers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the best practices for designing print collateral?<\/h3>\n\n\n\n<p>When designing print marketing materials, focus on simplicity, clarity and brand consistency. Use high-quality images, easy-to-read fonts and a clear call to action. Ensure the design reflects your brand\u2019s personality, and test it for readability and impact before printing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can small businesses create cost-effective marketing materials?<\/h3>\n\n\n\n<p>Small businesses can create cost-effective marketing materials by customizing professional templates, using online design tools and partnering with affordable print services like VistaPrint.<\/p>\n\n\n\n<p><\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Recommended link to add \ud83d\ude42 https:\/\/www.vistaprint.com\/hub\/how-to-design-flyer When promoting your business, there\u2019s one thing you shouldn\u2019t overlook: Print marketing. Like digital [&hellip;]<\/p>\n","protected":false},"author":185,"featured_media":7295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Print Marketing Materials: Types and Tips | VistaPrint US","_seopress_titles_desc":"Discover print marketing materials that drive results. Learn how to boost awareness and grow your business!","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/30507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=30507"}],"version-history":[{"count":3,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/30507\/revisions"}],"predecessor-version":[{"id":30725,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/30507\/revisions\/30725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/7295"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=30507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=30507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=30507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}