<\/p>\n\n\n\n <\/p>\n\n\n\n Flyer design for a play<\/em><\/p>\n\n\n\n You might be wondering, in a digital world, why you should make a flyer for your business. Flyers are cost-effective print marketing materials<\/a> that come in many shapes and sizes. What\u2019s more, people are more likely to follow up on their call to action than they are on a digital ad that flashes up on their phone screen.<\/p>\n\n\n\n Seen by 78% of people that receive them<\/a> and read carefully by 23% (this jumps to 33% if the flyer includes an offer or coupon), flyers are:<\/p>\n\n\n\n Considering the fact that email has an average open rate of 37% and click-through rate of only 1.4%<\/a>, the humble flyer is a pretty powerful competitor, especially when combined with digital marketing efforts.<\/p>\n\n\n Source: Flyer design by Rose* via 99designs by Vista<\/em><\/p>\n\n\n\n <\/p>\n\n\n\n You don\u2019t need design skills or to spend lots of time making a flyer (you\u2019re busy enough as it is). Here\u2019s how to create a business flyer in four easy steps.<\/p>\n\n\n\n Once you\u2019ve searched for flyers<\/a>, choose the:<\/p>\n\n\n\n VistaPrint flyer options<\/em><\/p>\n\n\n\n At this point, upload a design or click on \u201cBrowse designs\u201d to choose from thousands of flyer templates<\/a> and find the best flyer design for your business.<\/p>\n\n\n VistaPrint flyer templates<\/em><\/p>\n\n\n\n Filter design templates by industry, style, orientation, size, purpose and color. If you have brand colors, pick a template you can add your colors to.<\/p>\n\n\n\n Once you have your flyer template, choose a color palette, size and orientation and click \u201cEdit my design.\u201d You can always change these elements again later if you like.<\/p>\n\n\n Customizing the flyer template<\/em><\/p>\n\n\n\n Now it\u2019s time to customize the different design elements. Add your text, background color, graphics and images, choosing from the free stock photo library or uploading your own. Upload your company logo and add brand colors and a QR code<\/a> to direct people to your website or socials. If you want your flyer to be double-sided, work on the front and back design.<\/p>\n\n\n Customizing the flyer design<\/em><\/p>\n\n\n\n Once you\u2019re finished with the design of your flyer, preview the design to see what the final product will look like. Do a test print by clicking the \u201cPreview\u201d button and \u201cDownload PDF proof.\u201d If you\u2019re happy with the design, then continue to the final printing step.<\/p>\n\n\n\n Click \u201cNext\u201d, and the design review window will pop up, which will let you know if there are any issues with your design. Tick the box to confirm you\u2019ve reviewed and approve of your design and click \u201cContinue.\u201d Or go back and edit your design if you still need to tweak something.<\/p>\n\n\n Review your design<\/em><\/p>\n\n\n\n You then have the option to choose paper thickness, stock\u2014glossy, matte, recycled or uncoated\u2014and the quantity of flyers you want to print. Once you\u2019re done, click \u201cAdd to cart\u201d to be taken to the checkout. And that\u2019s it! You can expect your stunning flyers to arrive in a few days.<\/p>\n\n\n Final steps: Choose paper thickness and stock<\/em><\/p>\n\n\n\n Flyers come in different shapes and sizes. Smaller business flyers are easy to hand out on the street and easily fit in customers\u2019 shopping bags, while larger flyers such as A4 or 8.5 x 11\u201d can display even more product or sales information, offering the potential for storytelling and space for more imaginative use of images.<\/p>\n\n\n\n Here are some of the main flyer sizes<\/a> and what they\u2019re best suited for:<\/p>\n\n\n\n Standard flyer sizes vary from country to country, but smaller sizes include:<\/p>\n\n\n\n If you can fit your message on a limited canvas, these smaller flyers are perfect for distributing in large numbers while spending less on printing.<\/p>\n\n\n Sizes of <\/em>marketing materials<\/em><\/a><\/p>\n\n\n\n These slightly larger flyers remain affordable, but offer more space to promote your business:<\/p>\n\n\n\n <\/p>\n\n\n\n Flyers are great for short attention-grabbing messages, but if you want to display more information or use multiple pages, consider using a leaflet or brochure to promote your business.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n <\/p>\n\n\n Source: Flyer design by FuturisticBug via 99designs by Vista<\/em><\/p>\n\n\n\n Larger flyer formats include: <\/p>\n\n\n\n Longer, slimmer fliers (sometimes called DL or \u201cDimension Lengthwise\u201d flyers) provide space for more detailed information, lists or vouchers. Long flyers fold well and are great for price lists and restaurant menus. But if you want to create a message that people can\u2019t miss, and you don\u2019t want to fold your flyer, an oversized 11\u201d x 17\u201d flyer is great for promoting events like store openings, and can double as a poster or keepsake.<\/p>\n\n\n\n Here are seven tips to keep in mind when creating and designing flyers<\/a> for your business.<\/p>\n\n\n\n Any flyer you make (and any marketing that you do) should speak to your target audience. Once you\u2019ve identified your target audience<\/a> and understood their pain points, wants and needs, you can create a flyer that\u2019s tailored to them and has the best chance of grabbing their attention.<\/p>\n\n\n\n To tailor your flyer\u2019s messaging to your ideal customer base, keep in mind \u201cWhat\u2019s in it for them?\u201d. By asking this question, you\u2019ll lead the messaging with the benefits for your audience, so you\u2019ll be more likely to hook them in. This applies to the flyer\u2019s design as well as the messaging. <\/p>\n\n\n\n You might have a lot to say to your target consumer, but when it comes to flyers, it\u2019s all about using fewer words, keeping your message simple and having just one objective. If you overload your flyer with too much information, your readers will be confused and won\u2019t pay attention to what it has to say. <\/p>\n\n\n\n Have a single purpose for your flyer: What do you want to achieve with it? Is it to make people in your neighborhood aware of an upcoming sale? To promote a new lunch deal? Or to publicize a launch event?<\/p>\n\n\n\n As well as having one clear message, an effective business flyer has a call to action. What single action do you want someone to take after reading your flyer?<\/p>\n\n\n\n A call to action is a sentence that clearly tells your reader what to do next, whether signing up for guitar lessons, following you on social media or coming by your store to redeem a special offer coupon. When it comes to a call to action, it\u2019s better to tell your reader to do just one thing. That way, they\u2019ll be more likely to take the desired action.<\/p>\n\n\n\n The headline, or title, lets the reader know instantly what the flyer\u2019s content is about. It\u2019s what your audience will read first, so it\u2019s one of the most important things to consider when learning how to create flyers for business. A good flyer headline grabs the reader\u2019s attention and encourages them to read on. It tells them why they should care. Imagine your home has dirty windows. You know you have to get them cleaned, but it\u2019s been hard to find the time. Then you spot a well-designed flyer with the headline: \u201cGet clean windows that sparkle for half the price.\u201d The headline is clear and addresses your problem, so it will grab your attention.<\/p>\n\n\n\n Just like a good headline, the flyer\u2019s visual design helps catch your ideal customer\u2019s eye. Going back to the window-washing business flyer example, clear visuals, bright colors and bold fonts would grab attention best.<\/p>\n\n\n\n <\/p>\n\n\n\n Learn how to design a flyer<\/a> that stands out.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n <\/p>\n\n\n\n\n
![\"How](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1744218379\/ideas-and-advice-prod\/blogadmin\/Flyers_3446976df2\/Flyers_3446976df2.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nCreate flyers for business success<\/h2>\n\n\n\n
\n
![\"Standing](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1744218501\/ideas-and-advice-prod\/blogadmin\/Standing-desk-business-flyer\/Standing-desk-business-flyer.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nHow to create a flyer for your business in four steps<\/h2>\n\n\n\n
Step 1: Choose a template<\/h3>\n\n\n\n
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![\"How](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1744218952\/ideas-and-advice-prod\/blogadmin\/Flyer-options\/Flyer-options.png?_i=AA\")
<\/figure>\n<\/div>\n\n\n![\"How](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_771,c_scale\/f_auto,q_auto\/v1744218985\/ideas-and-advice-prod\/blogadmin\/VistaPrint-flyer-templates\/VistaPrint-flyer-templates.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nStep 2: Edit your design<\/h3>\n\n\n\n
![\"How](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1744219019\/ideas-and-advice-prod\/blogadmin\/Customizing-the-flyer-template\/Customizing-the-flyer-template.png?_i=AA\")
<\/figure>\n<\/div>\n\n\n![\"How](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_515,c_scale\/f_auto,q_auto\/v1744223089\/ideas-and-advice-prod\/blogadmin\/Flyer-design_34507377a4\/Flyer-design_34507377a4.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nStep <\/strong>3: Review your design<\/h3>\n\n\n\n
![\"How](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1744223104\/ideas-and-advice-prod\/blogadmin\/Review-your-design\/Review-your-design.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nStep <\/strong>4: Print your flyer<\/h3>\n\n\n\n
![\"How](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_517,c_scale\/f_auto,q_auto\/v1744223581\/ideas-and-advice-prod\/blogadmin\/Choose-paper-thickness-and-stock\/Choose-paper-thickness-and-stock.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nBusiness flyer dimensions<\/h2>\n\n\n\n
Small flyer sizes<\/h3>\n\n\n\n
\n
![\"Different](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1744223623\/ideas-and-advice-prod\/blogadmin\/Sizes-of-marketing-materials\/Sizes-of-marketing-materials.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nStandard flyer sizes<\/h3>\n\n\n\n
\n
![\"A5](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_756,c_scale\/f_auto,q_auto\/v1744223690\/ideas-and-advice-prod\/blogadmin\/A5-flyer-design-for-a-meal-service\/A5-flyer-design-for-a-meal-service.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nLarge flyer sizes<\/h3>\n\n\n\n
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Tips for making impactful business flyers<\/h2>\n\n\n\n
1. Tailor the flyer to your target audience<\/h3>\n\n\n\n
2. Choose a purpose and message<\/h3>\n\n\n\n
3. Include a call to action<\/h3>\n\n\n\n
4. Hook their attention with a headline<\/h3>\n\n\n\n
To hook the reader\u2019s attention, it\u2019s a good idea to include one of the main benefits in the headline that addresses a problem your target customer faces.<\/p>\n\n\n\n5. Create an impactful design<\/h3>\n\n\n\n
![\"Construction](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_724,c_scale\/f_auto,q_auto\/v1744223719\/ideas-and-advice-prod\/blogadmin\/Construction-services-flyer-design\/Construction-services-flyer-design.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\n![\"Craft](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1744223760\/ideas-and-advice-prod\/blogadmin\/Craft-day-flyer-using-bold-colors-and-flyer-fonts\/Craft-day-flyer-using-bold-colors-and-flyer-fonts.png?_i=AA\")
<\/figure>\n<\/div>\n\n\n