{"id":32780,"date":"2025-04-15T06:55:00","date_gmt":"2025-04-15T06:55:00","guid":{"rendered":"https:\/\/blogadmin.merch.vpsvc.com\/hub\/?p=32780"},"modified":"2025-06-18T09:56:48","modified_gmt":"2025-06-18T09:56:48","slug":"refresh-how-to-make-a-brochure-in-9-simple-steps","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/refresh-how-to-make-a-brochure-in-9-simple-steps\/","title":{"rendered":"How to make a brochure in 9 simple steps"},"content":{"rendered":"\n<p>Brochures are a great way to communicate to target customers what your business is about and what you offer. Whether you print detailed information about your services or use it as a menu, a brochure provides ample space to tell your brand story. If you\u2019re wondering how to make a brochure, just follow these steps for brochure creation to showcase your business or product in the best light.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Ready to start exploring brochures?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Discover how to make a brochure that brings your ideas to life.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/brochures\"\n   title=\"Explore custom brochures\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/32780;https:\/\/www.vistaprint.com\/marketing-materials\/brochures;Content:Text Link;Explore custom brochures\" data-tracking-navigation-detail=\"Explore custom brochures\">\n    Explore custom brochures<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways            <\/div>\n            <div class=\"text\">\n                <ul>\n<li>A brochure is a folded printed marketing material containing text and visual elements used to convey information about products, services or a brand to a target audience.<\/li>\n<li>Defining your brochure\u2019s purpose and audience will guide your design and messaging. Knowing who you&#8217;re speaking to helps tailor your content to their interests and needs.<\/li>\n<li>Choose a fold style like bi-fold or tri-fold based on how you want to present your content. Each type of fold offers a different layout that can help highlight key points and make your brochure easy to navigate.<\/li>\n<li>Use high-quality visuals and concise text to keep your message clear and engaging. Strong visuals will draw attention, while short, impactful text ensures your message is easy to understand.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is a brochure?<\/h2>\n\n\n\n<p>A brochure is a printed marketing or promotional material used by businesses and organizations to convey information about their products, services or brand to a target audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Colorful-superfood-brochure-design_36680562f9\/Colorful-superfood-brochure-design_36680562f9.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748284061\/ideas-and-advice-prod\/blogadmin\/Colorful-superfood-brochure-design_36680562f9\/Colorful-superfood-brochure-design_36680562f9.png?_i=AA\" alt=\"Colorful superfood brochure design.\" class=\"wp-post-32780 wp-image-36680\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1748284061\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748284061\/ideas-and-advice-prod\/blogadmin\/Colorful-superfood-brochure-design_36680562f9\/Colorful-superfood-brochure-design_36680562f9.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1748284061\/ideas-and-advice-prod\/blogadmin\/Colorful-superfood-brochure-design_36680562f9\/Colorful-superfood-brochure-design_36680562f9.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1748284061\/ideas-and-advice-prod\/blogadmin\/Colorful-superfood-brochure-design_36680562f9\/Colorful-superfood-brochure-design_36680562f9.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1748284061\/ideas-and-advice-prod\/blogadmin\/Colorful-superfood-brochure-design_36680562f9\/Colorful-superfood-brochure-design_36680562f9.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1748284061\/ideas-and-advice-prod\/blogadmin\/Colorful-superfood-brochure-design_36680562f9\/Colorful-superfood-brochure-design_36680562f9.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Colorful brochure design<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/brochures\" target=\"_blank\" rel=\"noreferrer noopener\">Brochures<\/a> typically consist of folded sheets of paper that contain text, images, graphics and other visual elements designed to inform, engage and persuade the reader.<\/p>\n\n\n\n<p>Business brochures serve various purposes, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing and promotion<\/li>\n\n\n\n<li>Information dissemination<\/li>\n\n\n\n<li>Event promotion<\/li>\n\n\n\n<li>Educational materials<\/li>\n\n\n\n<li>Brand awareness<\/li>\n\n\n\n<li>Sales support<\/li>\n<\/ul>\n\n\n\n<p>The following sections will outline what to include in your brochure, brochure layouts and a step-by-step guide on how to create brochures, from researching your target audience to printing brochures.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to make a brochure design with VistaPrint\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/n_ZHUOxolg0?feature=oembed&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brochure\">What should be included in a brochure?<\/h2>\n\n\n\n<p>To create a business brochure, you\u2019re going to need content. So, before you get started with brochure creation, make a folder where you\u2019ll have these essentials at hand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cover page content<\/h3>\n\n\n\n<p>The cover page of your business brochure is where you start building that important first impression.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Cover-page-of-a-brochure-1\/Cover-page-of-a-brochure-1.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1748287006\/ideas-and-advice-prod\/blogadmin\/Cover-page-of-a-brochure-1\/Cover-page-of-a-brochure-1.png?_i=AA\" alt=\"Cover page of a brochure\" class=\"wp-post-32780 wp-image-36704\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1748287006\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1748287006\/ideas-and-advice-prod\/blogadmin\/Cover-page-of-a-brochure-1\/Cover-page-of-a-brochure-1.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1748287006\/ideas-and-advice-prod\/blogadmin\/Cover-page-of-a-brochure-1\/Cover-page-of-a-brochure-1.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1748287006\/ideas-and-advice-prod\/blogadmin\/Cover-page-of-a-brochure-1\/Cover-page-of-a-brochure-1.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1748287006\/ideas-and-advice-prod\/blogadmin\/Cover-page-of-a-brochure-1\/Cover-page-of-a-brochure-1.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1748287006\/ideas-and-advice-prod\/blogadmin\/Cover-page-of-a-brochure-1\/Cover-page-of-a-brochure-1.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Brochure cover page<\/em><\/p>\n\n\n\n<p>On the cover page of your brochure, include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A catchy headline or slogan:<\/strong> Pique curiosity and get potential customers interested in your brand.<\/li>\n\n\n\n<li><strong>Great visuals:<\/strong> Choose relevant images or graphics, and make sure they\u2019re clear and sharp.<\/li>\n\n\n\n<li><strong>Your logo:<\/strong> Print your company logo front and center in the highest resolution possible.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Don\u2019t have a logo yet? Read our article on <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-choose-a-logo\" target=\"_blank\" el=\"noreferrer noopener\">how to choose a logo<\/a> for your business and check out our <a href=\"https:\/\/www.vistaprint.com\/logo-design\" target=\"_blank\" rel=\"noreferrer noopener\">logo design services<\/a>.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Inside pages content<\/h3>\n\n\n\n<p>Once you&#8217;ve chosen the assets for your brochure&#8217;s cover page, it&#8217;s time to focus on what goes inside.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Images&nbsp;<\/h4>\n\n\n\n<p>Select a few high-resolution photos of your products or services, and maybe even one of you or your team.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Copy (text)&nbsp;<\/h4>\n\n\n\n<p>Your message is important, so spend time drafting what you want to say in advance and make tweaks later. Your brochure copy should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intro\/About us:<\/strong> The introductory section of your brochure serves as the opening statement, providing readers with a concise overview of your brand&#8217;s mission and values.<\/li>\n\n\n\n<li><strong>Services\/Products:<\/strong> Offer a comprehensive overview of the range of services or products your business provides. Include detailed descriptions and eye-catching images, and highlight the key features of each offering.<\/li>\n\n\n\n<li><strong>Benefits:<\/strong> This is where you show how your products or services can improve your customers\u2019 lives by solving their problems or meeting their needs.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1800\" height=\"1896\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Colorful-brochure-design\/Colorful-brochure-design.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1800,h_1896,c_scale\/f_auto,q_auto\/v1748285481\/ideas-and-advice-prod\/blogadmin\/Colorful-brochure-design\/Colorful-brochure-design.png?_i=AA\" alt=\"Colorful superfood brochure design.\" class=\"wp-post-32780 wp-image-36684\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1748285481\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1800,h_1896,c_scale\/f_auto,q_auto\/v1748285481\/ideas-and-advice-prod\/blogadmin\/Colorful-brochure-design\/Colorful-brochure-design.png?_i=AA 1800w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1735,c_scale\/f_auto,q_auto\/v1748285481\/ideas-and-advice-prod\/blogadmin\/Colorful-brochure-design\/Colorful-brochure-design.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1525,c_scale\/f_auto,q_auto\/v1748285481\/ideas-and-advice-prod\/blogadmin\/Colorful-brochure-design\/Colorful-brochure-design.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1314,c_scale\/f_auto,q_auto\/v1748285481\/ideas-and-advice-prod\/blogadmin\/Colorful-brochure-design\/Colorful-brochure-design.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1103,c_scale\/f_auto,q_auto\/v1748285481\/ideas-and-advice-prod\/blogadmin\/Colorful-brochure-design\/Colorful-brochure-design.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_893,c_scale\/f_auto,q_auto\/v1748285481\/ideas-and-advice-prod\/blogadmin\/Colorful-brochure-design\/Colorful-brochure-design.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_682,c_scale\/f_auto,q_auto\/v1748285481\/ideas-and-advice-prod\/blogadmin\/Colorful-brochure-design\/Colorful-brochure-design.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_471,c_scale\/f_auto,q_auto\/v1748285481\/ideas-and-advice-prod\/blogadmin\/Colorful-brochure-design\/Colorful-brochure-design.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_261,c_scale\/f_auto,q_auto\/v1748285481\/ideas-and-advice-prod\/blogadmin\/Colorful-brochure-design\/Colorful-brochure-design.png?_i=AA 248w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Colorful brochure design<\/em><\/p>\n\n\n\n<p>If you want a multi-page brochure packed with information, you can also add the following elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Testimonials:<\/strong> Social proof can help reassure readers that your products or services deliver genuine benefits. Include quotes or testimonials from satisfied customers or clients. Use real names and, if possible, photographs of the people providing the testimonials.<\/li>\n\n\n\n<li><strong>Team:<\/strong> Make your brand even more trustworthy by putting a face to the name. Provide the brief profiles, photos, qualifications, expertise and roles of key team members.<\/li>\n<\/ul>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Keep brochure copy concise\u2014that\u2019s how to create a brochure that leaves a lasting impression.\u00a0<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content for the back of your brochure<\/h3>\n\n\n\n<p>Write a strong call to action (CTA) and your contact details on the back page of your brochure so your audience knows how to contact you and what to do next.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contact information:<\/strong> Include your business address, phone number, email, website URL or social media handles.<\/li>\n\n\n\n<li><strong>Call to Action (CTA):<\/strong> Encourage readers to take action, such as contacting you, requesting a quote or visiting your website. Use action-oriented language, like \u201cCall us today\u201d or \u201cVisit our website for more information.\u201d<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>How to create brochures that customers will hold onto? Include useful resources, a map or even a mini-calendar.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How to make a brochure layout<\/h2>\n\n\n\n<p>With your content prepared, start creating a clean and easy-to-read brochure layout. This is where the art of brochure design comes into play. Achieving an effective brochure layout is crucial to engage your audience and convey your message clearly.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Look at <a href=\"https:\/\/www.vistaprint.com\/hub\/brochure-examples\" target=\"_blank\" rel=\"noreferrer noopener\">brochure examples<\/a> for inspiration on layout and refer to our guide on <a href=\"https:\/\/www.vistaprint.com\/hub\/brochure-design\" target=\"_blank\" rel=\"noreferrer noopener\">how to design a brochure<\/a>.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"947\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Tri-fold-brochure-layout-design\/Tri-fold-brochure-layout-design.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_947,h_768,c_scale\/f_auto,q_auto\/v1748285720\/ideas-and-advice-prod\/blogadmin\/Tri-fold-brochure-layout-design\/Tri-fold-brochure-layout-design.png?_i=AA\" alt=\"Tri-fold brochure layout design.\" class=\"wp-post-32780 wp-image-36687\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1748285720\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_947,h_768,c_scale\/f_auto,q_auto\/v1748285720\/ideas-and-advice-prod\/blogadmin\/Tri-fold-brochure-layout-design\/Tri-fold-brochure-layout-design.png?_i=AA 947w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_687,c_scale\/f_auto,q_auto\/v1748285720\/ideas-and-advice-prod\/blogadmin\/Tri-fold-brochure-layout-design\/Tri-fold-brochure-layout-design.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_525,c_scale\/f_auto,q_auto\/v1748285720\/ideas-and-advice-prod\/blogadmin\/Tri-fold-brochure-layout-design\/Tri-fold-brochure-layout-design.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_363,c_scale\/f_auto,q_auto\/v1748285720\/ideas-and-advice-prod\/blogadmin\/Tri-fold-brochure-layout-design\/Tri-fold-brochure-layout-design.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_201,c_scale\/f_auto,q_auto\/v1748285720\/ideas-and-advice-prod\/blogadmin\/Tri-fold-brochure-layout-design\/Tri-fold-brochure-layout-design.png?_i=AA 248w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Tri-fold brochure layout<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plan the information hierarchy<\/h3>\n\n\n\n<p>Establish a clear information hierarchy. Identify the most important pieces of content and arrange them logically. Use headlines, subheadings and body text to guide readers through the information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Implement a grid system<\/h3>\n\n\n\n<p>For visual consistency, use a grid system that serves as the foundation for your layout. This grid will help you align text and images consistently. Think of it as the invisible structure that keeps everything in place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Craft smooth page transitions<\/h3>\n\n\n\n<p>Consider the flow of the pages of your brochure\u2014ensure that readers can easily follow the logical sequence of information as they progress through your brochure. Keep in mind how your layout will appear when the brochure is folded, making sure the important content stays visible on each panel to create an easy-to-follow reading experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create text boxes and image frames<\/h3>\n\n\n\n<p>Text boxes for your written content and image frames for images and graphics create a neat look, while consistent spacing and alignment will give your brochure a professional feel. Boxes and frames ensure your brochure doesn\u2019t look too cluttered, and the information is presented in easily digestible chunks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strike a balance between text and visuals<\/h3>\n\n\n\n<p>Avoid overwhelming readers with an excessive amount of text or images on a single page. Strive for a balanced layout where text and visuals work harmoniously to convey your message effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-by-step\">How to make a brochure step-by-step<\/h2>\n\n\n\n<p>Now it\u2019s time to learn how to make a brochure. Let\u2019s walk through the process step by step, helping to bring your business brochure to life.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Determine your brochure\u2019s objective<\/h3>\n\n\n\n<p>Clarifying the purpose of your brochure helps emphasize your key message and ensures the effectiveness of your printed brochure.<\/p>\n\n\n\n<p>Consider what you aim to accomplish with your brochure\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is it primarily to <strong>promote<\/strong> a particular service, perhaps <strong>highlighting its unique benefits<\/strong>?\u00a0<\/li>\n\n\n\n<li>Are you looking to <strong>introduce<\/strong> your audience to the <strong>exciting new features<\/strong> of a product?<\/li>\n\n\n\n<li>Will your brochure provide <strong>essential information<\/strong> about your business or organization, such as your <strong>history, mission or values<\/strong>?<\/li>\n\n\n\n<li>Is the brochure an <strong>invitation<\/strong>, providing details about an upcoming<strong> event<\/strong> and encouraging people to attend?<\/li>\n<\/ul>\n\n\n\n<p>Exploring these questions will help clarify your brochure\u2019s purpose and lay a solid foundation for crafting a brochure that resonates with its target audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Embossed-brochure-for-a-florists-grand-opening\/Embossed-brochure-for-a-florists-grand-opening.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748285818\/ideas-and-advice-prod\/blogadmin\/Embossed-brochure-for-a-florists-grand-opening\/Embossed-brochure-for-a-florists-grand-opening.png?_i=AA\" alt=\"Embossed brochure for a florist&#039;s grand opening.\" class=\"wp-post-32780 wp-image-36689\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1748285818\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748285818\/ideas-and-advice-prod\/blogadmin\/Embossed-brochure-for-a-florists-grand-opening\/Embossed-brochure-for-a-florists-grand-opening.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1748285818\/ideas-and-advice-prod\/blogadmin\/Embossed-brochure-for-a-florists-grand-opening\/Embossed-brochure-for-a-florists-grand-opening.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1748285818\/ideas-and-advice-prod\/blogadmin\/Embossed-brochure-for-a-florists-grand-opening\/Embossed-brochure-for-a-florists-grand-opening.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1748285818\/ideas-and-advice-prod\/blogadmin\/Embossed-brochure-for-a-florists-grand-opening\/Embossed-brochure-for-a-florists-grand-opening.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1748285818\/ideas-and-advice-prod\/blogadmin\/Embossed-brochure-for-a-florists-grand-opening\/Embossed-brochure-for-a-florists-grand-opening.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Brochure for a grand opening<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Understand your target audience<\/h3>\n\n\n\n<p>To better understand how a business brochure can help you achieve your goals, it\u2019s important to learn what your target audience looks for in marketing materials. Firstly, ask yourself whether your target audience reads brochures. Other marketing materials, like <a href=\"https:\/\/www.vistaprint.com\/hub\/flyer-brochure-pamphlet\" target=\"_blank\" rel=\"noreferrer noopener\">flyers or pamphlets<\/a>, might engage their attention more effectively.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Target-audience-woman-holding-a-business-brochure\/Target-audience-woman-holding-a-business-brochure.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748285852\/ideas-and-advice-prod\/blogadmin\/Target-audience-woman-holding-a-business-brochure\/Target-audience-woman-holding-a-business-brochure.png?_i=AA\" alt=\"Target audience woman holding a business brochure.\" class=\"wp-post-32780 wp-image-36690\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1748285852\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748285852\/ideas-and-advice-prod\/blogadmin\/Target-audience-woman-holding-a-business-brochure\/Target-audience-woman-holding-a-business-brochure.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1748285852\/ideas-and-advice-prod\/blogadmin\/Target-audience-woman-holding-a-business-brochure\/Target-audience-woman-holding-a-business-brochure.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1748285852\/ideas-and-advice-prod\/blogadmin\/Target-audience-woman-holding-a-business-brochure\/Target-audience-woman-holding-a-business-brochure.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1748285852\/ideas-and-advice-prod\/blogadmin\/Target-audience-woman-holding-a-business-brochure\/Target-audience-woman-holding-a-business-brochure.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1748285852\/ideas-and-advice-prod\/blogadmin\/Target-audience-woman-holding-a-business-brochure\/Target-audience-woman-holding-a-business-brochure.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Tri-fold brochure<\/em><\/p>\n\n\n\n<p>Before moving on to how to create a brochure, you need to figure out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>specific demographics<\/strong> of the people you want to reach with your brochure.<\/li>\n\n\n\n<li>The <strong>key problems or challenges<\/strong> your audience faces that your product or service can help solve.<\/li>\n\n\n\n<li>What <strong>information<\/strong> is your audience looking for in your brochure?<\/li>\n\n\n\n<li>The <strong>tone of voice<\/strong> that appeals to your audience. Is it formal, informal, friendly or professional?<\/li>\n\n\n\n<li>Audience <strong>incentives<\/strong> for engaging with your business. Perhaps they are driven by discounts, convenience or feeling part of something?<\/li>\n\n\n\n<li>Where your audience is most likely to find and engage with your brochure, whether in-store, by mail, via other local businesses or handed out at events and trade shows.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Create an outline of your business brochure<\/h3>\n\n\n\n<p>Now that you understand your audience and objectives, map out the outline of your brochure. Creating an outline will help keep your content focused, organize your content and engage your audience. A roadmap will also help allocate time, budget and people power for more efficient brochure creation.<\/p>\n\n\n\n<p>In your brochure outline, include the sections or topics you intend to address, as well as any visual elements, such as images or graphics, that you plan to incorporate. Don\u2019t forget a compelling call to action (CTA).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Create the brochure copy and visuals<\/h3>\n\n\n\n<p>Once you\u2019ve laid out the brochure outline, start creating your brochure\u2019s content. Maintain consistent branding with your color palette, logos and <a href=\"https:\/\/www.vistaprint.com\/hub\/fonts-for-flyers-and-brochures\" target=\"_blank\" rel=\"noreferrer noopener\">brochure fonts<\/a>, ensuring your brochure aligns with your brand identity, building brand recognition.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/How-to-make-a-brochure\/How-to-make-a-brochure.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748286058\/ideas-and-advice-prod\/blogadmin\/How-to-make-a-brochure\/How-to-make-a-brochure.png?_i=AA\" alt=\"How to make a brochure.\" class=\"wp-post-32780 wp-image-36692\" style=\"width:516px;height:auto\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1748286058\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748286058\/ideas-and-advice-prod\/blogadmin\/How-to-make-a-brochure\/How-to-make-a-brochure.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1748286058\/ideas-and-advice-prod\/blogadmin\/How-to-make-a-brochure\/How-to-make-a-brochure.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1748286058\/ideas-and-advice-prod\/blogadmin\/How-to-make-a-brochure\/How-to-make-a-brochure.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1748286058\/ideas-and-advice-prod\/blogadmin\/How-to-make-a-brochure\/How-to-make-a-brochure.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1748286058\/ideas-and-advice-prod\/blogadmin\/How-to-make-a-brochure\/How-to-make-a-brochure.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Brochure design<\/em><\/p>\n\n\n\n<p>To make your brochure copy more engaging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Divide text into paragraphs:<\/strong> Break up your content to enhance readability and engage readers.<\/li>\n\n\n\n<li><strong>Try to connect with your reader:<\/strong> Use second-person pronouns like \u201cyou\u201d to directly engage the reader and create a more personal feel.<\/li>\n\n\n\n<li><strong>Use an active voice:<\/strong> Writing actively rather than passively will enhance readability.<\/li>\n\n\n\n<li><strong>Keep it brief:<\/strong> To ensure your message is impactful, convey essential information clearly and succinctly while avoiding unnecessary details.<\/li>\n<\/ul>\n\n\n\n<p>When it comes to the brochure\u2019s visual elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consider using custom images:<\/strong> <a href=\"https:\/\/www.vistaprint.com\/design\" target=\"_blank\" rel=\"noreferrer noopener\">Hire a designer<\/a> to produce custom graphics aligned with your brand that differentiate you from your competitors.\u00a0<\/li>\n\n\n\n<li><strong>Avoid using stock photos:<\/strong> Otherwise, you risk using the same images as your competitors and not standing out with your business brochure.<\/li>\n<\/ul>\n\n\n\n<p>For both copy and images, double-check that your brochure\u2019s content is relevant to the message you want to convey, on-brand and accessible to your target audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Farm-brochure-cover-page-using-custom-illustrations\/Farm-brochure-cover-page-using-custom-illustrations.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748286096\/ideas-and-advice-prod\/blogadmin\/Farm-brochure-cover-page-using-custom-illustrations\/Farm-brochure-cover-page-using-custom-illustrations.png?_i=AA\" alt=\"Farm brochure cover page using custom illustrations.\" class=\"wp-post-32780 wp-image-36693\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1748286096\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748286096\/ideas-and-advice-prod\/blogadmin\/Farm-brochure-cover-page-using-custom-illustrations\/Farm-brochure-cover-page-using-custom-illustrations.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1748286096\/ideas-and-advice-prod\/blogadmin\/Farm-brochure-cover-page-using-custom-illustrations\/Farm-brochure-cover-page-using-custom-illustrations.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1748286096\/ideas-and-advice-prod\/blogadmin\/Farm-brochure-cover-page-using-custom-illustrations\/Farm-brochure-cover-page-using-custom-illustrations.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1748286096\/ideas-and-advice-prod\/blogadmin\/Farm-brochure-cover-page-using-custom-illustrations\/Farm-brochure-cover-page-using-custom-illustrations.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1748286096\/ideas-and-advice-prod\/blogadmin\/Farm-brochure-cover-page-using-custom-illustrations\/Farm-brochure-cover-page-using-custom-illustrations.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Farm brochure cover with custom illustrations<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Choose the fold of your brochure<\/h3>\n\n\n\n<p>Brochure folds, such as bi-fold, tri-fold and Z-fold, offer distinct layouts and are best suited to specific communication goals.<\/p>\n\n\n\n<p>A <strong>bi-fold<\/strong> consists of two panels, making it simple and cost-effective. It\u2019s ideal for conveying essential information when you have limited content or want to focus on a single message, like a menu or price list.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1800\" height=\"1000\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/1_39909190c\/1_39909190c.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1800,h_1000,c_scale\/f_auto,q_auto\/v1696580778\/ideas-and-advice-prod\/blogadmin\/1_39909190c\/1_39909190c.jpeg?_i=AA\" alt=\"Spa bi-fold brochure design\" class=\"wp-post-32780 wp-image-3990\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1696580778\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1800,h_1000,c_scale\/f_auto,q_auto\/v1696580778\/ideas-and-advice-prod\/blogadmin\/1_39909190c\/1_39909190c.jpeg?_i=AA 1800w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_915,c_scale\/f_auto,q_auto\/v1696580778\/ideas-and-advice-prod\/blogadmin\/1_39909190c\/1_39909190c.jpeg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_804,c_scale\/f_auto,q_auto\/v1696580778\/ideas-and-advice-prod\/blogadmin\/1_39909190c\/1_39909190c.jpeg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_693,c_scale\/f_auto,q_auto\/v1696580778\/ideas-and-advice-prod\/blogadmin\/1_39909190c\/1_39909190c.jpeg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_582,c_scale\/f_auto,q_auto\/v1696580778\/ideas-and-advice-prod\/blogadmin\/1_39909190c\/1_39909190c.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_471,c_scale\/f_auto,q_auto\/v1696580778\/ideas-and-advice-prod\/blogadmin\/1_39909190c\/1_39909190c.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_360,c_scale\/f_auto,q_auto\/v1696580778\/ideas-and-advice-prod\/blogadmin\/1_39909190c\/1_39909190c.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_248,c_scale\/f_auto,q_auto\/v1696580778\/ideas-and-advice-prod\/blogadmin\/1_39909190c\/1_39909190c.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_137,c_scale\/f_auto,q_auto\/v1696580778\/ideas-and-advice-prod\/blogadmin\/1_39909190c\/1_39909190c.jpeg?_i=AA 248w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Bi-fold business brochure<\/em><\/p>\n\n\n\n<p>A <strong>tri-fold<\/strong>, with six panels, provides more space for content. It\u2019s versatile and commonly used for brochures that balance visuals and detailed information. <a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/brochures\/tri-fold\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">Tri-fold brochure templates<\/a> are great for product catalogs, event programs and service offerings.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1800\" height=\"1000\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/tri-_fold-brochure_39929cfb5\/tri-_fold-brochure_39929cfb5.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1800,h_1000,c_scale\/f_auto,q_auto\/v1696580775\/ideas-and-advice-prod\/blogadmin\/tri-_fold-brochure_39929cfb5\/tri-_fold-brochure_39929cfb5.jpeg?_i=AA\" alt=\"Pet grooming tri-fold brochure design.\" class=\"wp-post-32780 wp-image-3992\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1696580775\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1800,h_1000,c_scale\/f_auto,q_auto\/v1696580775\/ideas-and-advice-prod\/blogadmin\/tri-_fold-brochure_39929cfb5\/tri-_fold-brochure_39929cfb5.jpeg?_i=AA 1800w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_915,c_scale\/f_auto,q_auto\/v1696580775\/ideas-and-advice-prod\/blogadmin\/tri-_fold-brochure_39929cfb5\/tri-_fold-brochure_39929cfb5.jpeg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_804,c_scale\/f_auto,q_auto\/v1696580775\/ideas-and-advice-prod\/blogadmin\/tri-_fold-brochure_39929cfb5\/tri-_fold-brochure_39929cfb5.jpeg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_693,c_scale\/f_auto,q_auto\/v1696580775\/ideas-and-advice-prod\/blogadmin\/tri-_fold-brochure_39929cfb5\/tri-_fold-brochure_39929cfb5.jpeg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_582,c_scale\/f_auto,q_auto\/v1696580775\/ideas-and-advice-prod\/blogadmin\/tri-_fold-brochure_39929cfb5\/tri-_fold-brochure_39929cfb5.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_471,c_scale\/f_auto,q_auto\/v1696580775\/ideas-and-advice-prod\/blogadmin\/tri-_fold-brochure_39929cfb5\/tri-_fold-brochure_39929cfb5.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_360,c_scale\/f_auto,q_auto\/v1696580775\/ideas-and-advice-prod\/blogadmin\/tri-_fold-brochure_39929cfb5\/tri-_fold-brochure_39929cfb5.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_248,c_scale\/f_auto,q_auto\/v1696580775\/ideas-and-advice-prod\/blogadmin\/tri-_fold-brochure_39929cfb5\/tri-_fold-brochure_39929cfb5.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_137,c_scale\/f_auto,q_auto\/v1696580775\/ideas-and-advice-prod\/blogadmin\/tri-_fold-brochure_39929cfb5\/tri-_fold-brochure_39929cfb5.jpeg?_i=AA 248w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Tri-fold pet grooming business brochure<\/em><\/p>\n\n\n\n<p>Lastly, the <strong>Z-fold<\/strong> is known for its eye-catching presentation. It zigzags when unfolded, revealing three panels on each side. It\u2019s excellent for brand storytelling or to guide readers through a sequential narrative, like a journey or process.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1800\" height=\"1000\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/z-fold-brochure_39942241d\/z-fold-brochure_39942241d.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1800,h_1000,c_scale\/f_auto,q_auto\/v1696580772\/ideas-and-advice-prod\/blogadmin\/z-fold-brochure_39942241d\/z-fold-brochure_39942241d.jpeg?_i=AA\" alt=\"Home decor z-fold brochure design.\" class=\"wp-post-32780 wp-image-3994\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1696580772\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1800,h_1000,c_scale\/f_auto,q_auto\/v1696580772\/ideas-and-advice-prod\/blogadmin\/z-fold-brochure_39942241d\/z-fold-brochure_39942241d.jpeg?_i=AA 1800w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_915,c_scale\/f_auto,q_auto\/v1696580772\/ideas-and-advice-prod\/blogadmin\/z-fold-brochure_39942241d\/z-fold-brochure_39942241d.jpeg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_804,c_scale\/f_auto,q_auto\/v1696580772\/ideas-and-advice-prod\/blogadmin\/z-fold-brochure_39942241d\/z-fold-brochure_39942241d.jpeg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_693,c_scale\/f_auto,q_auto\/v1696580772\/ideas-and-advice-prod\/blogadmin\/z-fold-brochure_39942241d\/z-fold-brochure_39942241d.jpeg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_582,c_scale\/f_auto,q_auto\/v1696580772\/ideas-and-advice-prod\/blogadmin\/z-fold-brochure_39942241d\/z-fold-brochure_39942241d.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_471,c_scale\/f_auto,q_auto\/v1696580772\/ideas-and-advice-prod\/blogadmin\/z-fold-brochure_39942241d\/z-fold-brochure_39942241d.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_360,c_scale\/f_auto,q_auto\/v1696580772\/ideas-and-advice-prod\/blogadmin\/z-fold-brochure_39942241d\/z-fold-brochure_39942241d.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_248,c_scale\/f_auto,q_auto\/v1696580772\/ideas-and-advice-prod\/blogadmin\/z-fold-brochure_39942241d\/z-fold-brochure_39942241d.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_137,c_scale\/f_auto,q_auto\/v1696580772\/ideas-and-advice-prod\/blogadmin\/z-fold-brochure_39942241d\/z-fold-brochure_39942241d.jpeg?_i=AA 248w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Z-fold business brochure<\/em><\/p>\n\n\n\n<p>Choosing the right fold depends on your content and objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a bi-fold brochure for simplicity and clarity<\/li>\n\n\n\n<li>Use a tri-fold brochure for versatility and balance<\/li>\n\n\n\n<li>Use a Z-fold brochure for impactful storytelling or sequential information<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6: Customize a brochure template<\/h3>\n\n\n\n<p>While you can design your brochure from scratch, you don\u2019t have to start from a blank page. Instead, you can browse VistaPrint\u2019s gallery of ready-made <a href=\"https:\/\/gallery.vistaprint.com\/en-us\/g\/brochures?qty=250&amp;selectedOptions%5BPaper%20Stock%5D=Glossy&amp;selectedOptions%5BPaper%20Thickness%5D=Standard\" target=\"_blank\" rel=\"noreferrer noopener\">brochure design templates<\/a>, pick the one best-suited to your brochure goals and customize it to match your brand identity.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1338\" height=\"726\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Brochure-design-templates\/Brochure-design-templates.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1338,h_726,c_scale\/f_auto,q_auto\/v1748286518\/ideas-and-advice-prod\/blogadmin\/Brochure-design-templates\/Brochure-design-templates.png?_i=AA\" alt=\"Brochure design templates.\" class=\"wp-post-32780 wp-image-36697\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1748286518\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1338,h_726,c_scale\/f_auto,q_auto\/v1748286518\/ideas-and-advice-prod\/blogadmin\/Brochure-design-templates\/Brochure-design-templates.png?_i=AA 1338w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_677,c_scale\/f_auto,q_auto\/v1748286518\/ideas-and-advice-prod\/blogadmin\/Brochure-design-templates\/Brochure-design-templates.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_568,c_scale\/f_auto,q_auto\/v1748286518\/ideas-and-advice-prod\/blogadmin\/Brochure-design-templates\/Brochure-design-templates.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_460,c_scale\/f_auto,q_auto\/v1748286518\/ideas-and-advice-prod\/blogadmin\/Brochure-design-templates\/Brochure-design-templates.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_351,c_scale\/f_auto,q_auto\/v1748286518\/ideas-and-advice-prod\/blogadmin\/Brochure-design-templates\/Brochure-design-templates.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_243,c_scale\/f_auto,q_auto\/v1748286518\/ideas-and-advice-prod\/blogadmin\/Brochure-design-templates\/Brochure-design-templates.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_134,c_scale\/f_auto,q_auto\/v1748286518\/ideas-and-advice-prod\/blogadmin\/Brochure-design-templates\/Brochure-design-templates.png?_i=AA 248w\" sizes=\"(max-width: 1338px) 100vw, 1338px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Ready-made business brochure design templates<\/em><\/p>\n\n\n\n<p>Step 7: Prepare your design document with a safety area<\/p>\n\n\n\n<p>When creating a print-ready file, include a safe area and crop marks, making sure the design goes all the way to the edge (full bleed size) while keeping important text and images safely inside the designated area.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1023\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image2_39982c14b\/image2_39982c14b.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1023,h_600,c_scale\/f_auto,q_auto\/v1696580765\/ideas-and-advice-prod\/blogadmin\/image2_39982c14b\/image2_39982c14b.png?_i=AA\" class=\"swan-responsive-image wp-post-32780 wp-image-3998\" alt=\"Product specs for a bi-fold brochure\" loading=\"lazy\" data-crop=\"1.71\" data-transformation-crop=\"w_1023,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1696580765\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1023,h_600,c_scale\/f_auto,q_auto\/v1696580765\/ideas-and-advice-prod\/blogadmin\/image2_39982c14b\/image2_39982c14b.png?_i=AA 1814w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_966,c_scale\/f_auto,q_auto\/v1696580765\/ideas-and-advice-prod\/blogadmin\/image2_39982c14b\/image2_39982c14b.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_849,c_scale\/f_auto,q_auto\/v1696580765\/ideas-and-advice-prod\/blogadmin\/image2_39982c14b\/image2_39982c14b.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_732,c_scale\/f_auto,q_auto\/v1696580765\/ideas-and-advice-prod\/blogadmin\/image2_39982c14b\/image2_39982c14b.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_614,c_scale\/f_auto,q_auto\/v1696580765\/ideas-and-advice-prod\/blogadmin\/image2_39982c14b\/image2_39982c14b.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_497,c_scale\/f_auto,q_auto\/v1696580765\/ideas-and-advice-prod\/blogadmin\/image2_39982c14b\/image2_39982c14b.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_380,c_scale\/f_auto,q_auto\/v1696580765\/ideas-and-advice-prod\/blogadmin\/image2_39982c14b\/image2_39982c14b.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_262,c_scale\/f_auto,q_auto\/v1696580765\/ideas-and-advice-prod\/blogadmin\/image2_39982c14b\/image2_39982c14b.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_145,c_scale\/f_auto,q_auto\/v1696580765\/ideas-and-advice-prod\/blogadmin\/image2_39982c14b\/image2_39982c14b.png?_i=AA 248w\" sizes=\"(max-width: 1814px) 100vw, 1814px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\">Product specs for a bi-fold brochure<\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1237\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image8_4000564c1\/image8_4000564c1.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1237,h_600,c_scale\/f_auto,q_auto\/v1696581211\/ideas-and-advice-prod\/blogadmin\/image8_4000564c1\/image8_4000564c1.png?_i=AA\" class=\"swan-responsive-image wp-post-32780 wp-image-4000\" alt=\"Product specs for a tri-fold brochure.\" loading=\"lazy\" data-transformation-crop=\"w_1237,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1696581211\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1237,h_600,c_scale\/f_auto,q_auto\/v1696581211\/ideas-and-advice-prod\/blogadmin\/image8_4000564c1\/image8_4000564c1.png?_i=AA 1818w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_799,c_scale\/f_auto,q_auto\/v1696581211\/ideas-and-advice-prod\/blogadmin\/image8_4000564c1\/image8_4000564c1.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_702,c_scale\/f_auto,q_auto\/v1696581211\/ideas-and-advice-prod\/blogadmin\/image8_4000564c1\/image8_4000564c1.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_605,c_scale\/f_auto,q_auto\/v1696581211\/ideas-and-advice-prod\/blogadmin\/image8_4000564c1\/image8_4000564c1.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_508,c_scale\/f_auto,q_auto\/v1696581211\/ideas-and-advice-prod\/blogadmin\/image8_4000564c1\/image8_4000564c1.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_411,c_scale\/f_auto,q_auto\/v1696581211\/ideas-and-advice-prod\/blogadmin\/image8_4000564c1\/image8_4000564c1.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_314,c_scale\/f_auto,q_auto\/v1696581211\/ideas-and-advice-prod\/blogadmin\/image8_4000564c1\/image8_4000564c1.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_217,c_scale\/f_auto,q_auto\/v1696581211\/ideas-and-advice-prod\/blogadmin\/image8_4000564c1\/image8_4000564c1.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_120,c_scale\/f_auto,q_auto\/v1696581211\/ideas-and-advice-prod\/blogadmin\/image8_4000564c1\/image8_4000564c1.png?_i=AA 248w\" sizes=\"(max-width: 1818px) 100vw, 1818px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\">Product specs for a tri-fold brochure<\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"1257\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image1_400241307\/image1_400241307.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1257,h_600,c_scale\/f_auto,q_auto\/v1696581204\/ideas-and-advice-prod\/blogadmin\/image1_400241307\/image1_400241307.png?_i=AA\" class=\"swan-responsive-image wp-post-32780 wp-image-4002\" alt=\"Product specs for a z-fold brochure.\" loading=\"lazy\" data-crop=\"2.1\" data-transformation-crop=\"w_1257,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1696581204\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1257,h_600,c_scale\/f_auto,q_auto\/v1696581204\/ideas-and-advice-prod\/blogadmin\/image1_400241307\/image1_400241307.png?_i=AA 1818w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_786,c_scale\/f_auto,q_auto\/v1696581204\/ideas-and-advice-prod\/blogadmin\/image1_400241307\/image1_400241307.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_691,c_scale\/f_auto,q_auto\/v1696581204\/ideas-and-advice-prod\/blogadmin\/image1_400241307\/image1_400241307.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_595,c_scale\/f_auto,q_auto\/v1696581204\/ideas-and-advice-prod\/blogadmin\/image1_400241307\/image1_400241307.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_500,c_scale\/f_auto,q_auto\/v1696581204\/ideas-and-advice-prod\/blogadmin\/image1_400241307\/image1_400241307.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_404,c_scale\/f_auto,q_auto\/v1696581204\/ideas-and-advice-prod\/blogadmin\/image1_400241307\/image1_400241307.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_309,c_scale\/f_auto,q_auto\/v1696581204\/ideas-and-advice-prod\/blogadmin\/image1_400241307\/image1_400241307.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_213,c_scale\/f_auto,q_auto\/v1696581204\/ideas-and-advice-prod\/blogadmin\/image1_400241307\/image1_400241307.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_118,c_scale\/f_auto,q_auto\/v1696581204\/ideas-and-advice-prod\/blogadmin\/image1_400241307\/image1_400241307.png?_i=AA 248w\" sizes=\"(max-width: 1818px) 100vw, 1818px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\">Product specs for a Z-fold brochure<\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 8: Order a test print of your business brochure<\/h3>\n\n\n\n<p>Before finalizing your design and sending your brochure to print, create a test copy to ensure the quality of your brochure. Because printed colors sometimes look different from what you see on your computer screen, printing a test copy can help assess if the colors in your brochure match your brand guidelines or design intentions. You can also check the paper stock, texture and finish to ensure they meet your expectations.&nbsp;<\/p>\n\n\n\n<p>A printed test copy is an excellent opportunity for a final proofread. Review the text for typos, grammatical errors or any content-related issues that may have been missed during the digital review. It also allows stakeholders to provide feedback on the printed brochure, rather than reviewing digital mock-ups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 9: Print your brochure<\/h3>\n\n\n\n<p>Once you\u2019ve approved your brochure design, it\u2019s time to print. To ensure high-quality marketing materials, print your brochures with trusted printing services like VistaPrint. When sending your brochures off for printing, you\u2019ll need to choose paper thickness, brochure size and paper stock.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Brochure-cover-page-design\/Brochure-cover-page-design.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748286848\/ideas-and-advice-prod\/blogadmin\/Brochure-cover-page-design\/Brochure-cover-page-design.png?_i=AA\" alt=\"Brochure cover page design.\" class=\"wp-post-32780 wp-image-36701\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1748286848\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1748286848\/ideas-and-advice-prod\/blogadmin\/Brochure-cover-page-design\/Brochure-cover-page-design.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1748286848\/ideas-and-advice-prod\/blogadmin\/Brochure-cover-page-design\/Brochure-cover-page-design.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1748286848\/ideas-and-advice-prod\/blogadmin\/Brochure-cover-page-design\/Brochure-cover-page-design.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1748286848\/ideas-and-advice-prod\/blogadmin\/Brochure-cover-page-design\/Brochure-cover-page-design.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1748286848\/ideas-and-advice-prod\/blogadmin\/Brochure-cover-page-design\/Brochure-cover-page-design.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Brochure cover page design<\/em><\/p>\n\n\n\n<p>Brochures usually come in four types of paper stock, each with its pros and cons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Glossy finish:<\/strong> The best option for brochures with vibrant colors or photos, but glossy paper can be reflective and difficult to read in bright light, so it\u2019s not ideal for text-heavy designs.<\/li>\n\n\n\n<li><strong>Matte finish:<\/strong> Perfect for simple black-and-white designs or high-contrast color combinations. Some people think it looks more professional than glossy, making it a good choice for corporate brochures.<\/li>\n\n\n\n<li><strong>Uncoated paper:<\/strong> Natural and easy to read and write on, uncoated paper is versatile and useful for scribbling down contact information at an event.<\/li>\n\n\n\n<li><strong>Recycled paper:<\/strong> Made from 100% post-consumer recycled material, recycled paper has a textured finish. An eco-friendly choice for environmentally-conscious businesses.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading vp_toc_exclude\" id=\"make-a-brochure\">Ready to make a brochure?<\/h2>\n\n\n\n<p>Seeing your brochure come to life is exciting, but the real value comes when you start putting it to work. Display your brochures at well-chosen locations to attract potential customers, and hand them out at your place of business or events. Whatever you choose to do with them, you\u2019ll find your brochure is one of your proudest and most versatile marketing materials.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Ready to get started on your brochure?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    VistaPrint offers custom brochure templates and printing.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/brochures\"\n   title=\"Browse brochures\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/32780;https:\/\/www.vistaprint.com\/marketing-materials\/brochures;Content:Text Link;Browse brochures\" data-tracking-navigation-detail=\"Browse brochures\">\n    Browse brochures<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\">Brochure creation FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How do I make a brochure for my business?<\/h3>\n\n\n\n<p>To make a brochure for your business, determine its purpose and target audience. Choose a brochure layout and template that suits your content, add high-quality images, write concise and engaging copy, and include key information like services, contact details and a call to action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the different types of brochures?<\/h3>\n\n\n\n<p>The most common types of brochures are bi-fold, tri-fold and Z-fold, each offering different panel configurations for presenting content in a visually appealing way. Other types of brochures include formats designed to communicate specific information such as restaurant menus, service price lists and event programs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the difference between a brochure, flyer and pamphlet?&nbsp;<\/h3>\n\n\n\n<p>A brochure is a multi-page folded document used for detailed information, whereas a flyer is a single, eye-catching sheet used for quick promotions, and a pamphlet is a small booklet focused on informing or educating audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What should I include in a brochure?<\/h3>\n\n\n\n<p>Include your business logo, a catchy headline, a brief introduction, detailed information about your products or services, testimonials, contact details and call to action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the best size for a brochure?<\/h3>\n\n\n\n<p>The most popular <a href=\"https:\/\/www.vistaprint.com\/hub\/brochure-flyer-sizes\" target=\"_blank\" rel=\"noreferrer noopener\">brochure sizes<\/a> are 8.5&#8243; x 11&#8243; for a tri-fold, 8.5&#8243; x 14&#8243; for more detailed content and 11&#8243; x 17&#8243; for larger layouts that require more space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should I print my brochure or share it digitally?<\/h3>\n\n\n\n<p>It depends on your marketing goals. Printed brochures are great for in-person distribution, while digital brochures are cost-effective and easy to share via email or on your website. Many businesses opt for both formats for maximum reach.<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Brochures are a great way to communicate to target customers what your business is about and what you offer. Whether [&hellip;]<\/p>\n","protected":false},"author":185,"featured_media":36672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to Make a Brochure | VistaPrint US","_seopress_titles_desc":"Learn how to make a brochure that stands out. Follow these simple steps for effective brochure creation.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-32780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-advertising"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/32780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=32780"}],"version-history":[{"count":27,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/32780\/revisions"}],"predecessor-version":[{"id":37264,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/32780\/revisions\/37264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/36672"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=32780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=32780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=32780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}