- \n
- Coming up with a logo is important<\/b> because it helps establish your brand\u2019s identity and makes a memorable impression on your audience.<\/li>\n
- Experiment with logo generators<\/b> like Logomaker by VistaPrint to kick-start your logo creation with tailored, editable designs.<\/li>\n
- Browse galleries of logo samples<\/b> on platforms like 99designs, Behance and Dribbble to find inspiration from professional designers.<\/li>\n
- Look to design history<\/b> by studying famous logos from big brands or exploring design awards for high-quality examples.<\/li>\n
- Gain inspiration from real-world sources<\/b> by analyzing your competitors, browsing social media, exploring ready-made templates, visiting art museums and checking out design blogs and magazines.<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
Why is it important to find the right logo?<\/h2>\n\n\n\n
Before we get into where to go for logo ideas, let\u2019s go over two things: What is a logo<\/a> and why is a logo important? Understanding the role a logo fills in your company will help you think up the best one for you.<\/p>\n\n\n\n
![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_724,h_1024,c_scale\/f_auto,q_auto\/v1744713302\/ideas-and-advice-prod\/blogadmin\/typographic-logo\/typographic-logo.jpg?_i=AA\")
<\/figure>\n\n\n\nLogo design by ananana14 via 99designs by Vista<\/em><\/p>\n\n\n\n
In general, a logo\u2019s goal is two-fold:<\/p>\n\n\n\n
- \n
- Create a memorable link to your company for brand awareness and recall.<\/li>\n\n\n\n
- Visually depict your brand identity to appeal to your target customer group.<\/li>\n<\/ul>\n\n\n\n
The details in a logo affect both memorability and target marketing. Typically, you can break down a logo\u2019s visuals into three areas: color, shape and typography. Different colors, shapes and styles of writing elicit different emotions and attract different types of people\u2014for example, circles reflect a more casual and fun company, while less fun squares suggest strength, durability and prowess instead. <\/p>\n\n\n\n
Understanding logo color <\/a>meanings<\/a> can also help with conveying emotions and behaviors you want to evoke\u2014for example, yellow is cheerful because it\u2019s bright, and blue is trustworthy and mature, which is great if you want your brand to be taken seriously.\u00a0<\/p>\n\n\n\n
We don\u2019t have time to explain all the details here\u2014for now, it\u2019s enough to know the main components of a logo (color, shapes, typography) so you can be aware of them when drumming up logo ideas.<\/p>\n\n\n\n
Top places to find logo inspiration<\/h2>\n\n\n\n
Waiting for logo inspiration to strike might sound like a good plan\u2026 until you realize the deadline is fast approaching. If your company is still stuck on how to come up with a logo, every delay could be costing you business. Take control and discover how to find a logo that suits your brand with these top 12 sources for logo design inspiration.<\/p>\n\n\n\n
1. Experiment with logo generators like Logomaker by VistaPrint<\/h3>\n\n\n\n
If you’re struggling with coming up with a logo or just staring at a blank page, AI-powered logo generators can be a real game-changer. These tools take the pressure off by giving you a solid starting point and helping you quickly generate logo ideas that suit your business.<\/p>\n\n\n\n
One tool that does this particularly well is Logomaker<\/a> by VistaPrint. It makes it easy to find a logo idea tailored to your specific business.\u00a0<\/p>\n\n\n\n
![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_525,c_scale\/f_auto,q_auto\/v1744713356\/ideas-and-advice-prod\/blogadmin\/logomaker\/logomaker.jpg?_i=AA\")
<\/figure>\n\n\n\nLogomaker by VistaPrint makes it easy to quickly generate lots of good logo ideas for your business<\/em><\/a><\/p>\n\n\n\n
The tool asks you a few simple questions about your business, like your company name, industry and even specific icons or colors you might want to incorporate. From there, it generates a variety of logo options for you to choose from\u2014each designed to reflect your unique brand.<\/p>\n\n\n\n
While these initial designs may not be perfect, they offer good logo ideas that you can further refine. Logomaker allows you to try different color schemes, layouts and typography, all with a simple drag-and-drop editor.<\/p>\n\n\n\n
2. Browse galleries of logo samples<\/h3>\n\n\n\n
If you\u2019re still figuring out how to find logos that work for your brand, browsing through a collection of logo samples can be a great way to spark ideas. At VistaPrint, we\u2019ve put together a special hub full of logo design ideas<\/a> for you to explore. Whether you\u2019re in retail, real estate or launching a startup, you can find plenty of options tailored to your industry.<\/p>\n\n\n\n
![\"Logo](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_557,c_scale\/f_auto,q_auto\/v1744713432\/ideas-and-advice-prod\/blogadmin\/design-ideas\/design-ideas.jpg?_i=AA\")
<\/figure>\n\n\n\nLogo design ideas across different industries<\/p>\n\n\n\n
And it gets even better\u2014we also feature a range of hand-crafted logos designed by professionals from our global community. These logos offer fresh, creative inspiration, helping you visualize what your own brand could look like.<\/p>\n\n\n\n
![\"Hand-crafted](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_847,c_scale\/f_auto,q_auto\/v1744713281\/ideas-and-advice-prod\/blogadmin\/handcrafted-logo\/handcrafted-logo.jpg?_i=AA\")
<\/figure>\n\n\n\nA gallery of hand-crafted logo inspiration on VistaPrint<\/em><\/p>\n\n\n\n
This gallery is a fantastic way to get an inspired logo and see what\u2019s possible for your brand. You can easily browse through different styles, color schemes and design elements to get ideas for your own logo.<\/p>\n\n\n\n
3. Pore over some of design history\u2019s most famous logos<\/h3>\n\n\n\n
Big brands hire only the best (or at least, the most expensive) designers, so more often than not, they have some of the highest-quality logos around. They\u2019re usually more aware of logo trends, so seeing how they update theirs can help keep your logo modern.<\/p>\n\n\n\n
![\"FedEx](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1744713418\/ideas-and-advice-prod\/blogadmin\/fedex-logo_34615a0c7a\/fedex-logo_34615a0c7a.jpg?_i=AA\")
<\/figure>\n\n\n\nThe arrow hidden between the E and X may be subtle, but its dualistic symbolism is almost Shakespearean\u2014which you might not expect from a shipping company.<\/p>\n\n\n\n
Pay attention to the logos of big corporations. Don\u2019t worry, they\u2019re everywhere. Take a look at the world\u2019s most famous logos<\/a> and see if you can isolate which parts work really well and where there\u2019s room for improvement. Pay attention to any similarities between logos, like common shapes or fonts, especially if they\u2019re in your industry. Chances are, if the big brand is your competitor, their logo is the one customers will compare yours against.<\/p>\n\n\n\n
4. Explore professional design communities<\/h3>\n\n\n\n
Want to see all kinds of original logos from top-tier professionals? Check out 99designs by Vista<\/strong><\/a> and browse through a database of logos from expert designers filtered by industry, skill level or topic. Over a million professional graphic designers from all over the world are part of the 99designs by Vista community, so you\u2019ll find a diverse range of design styles and techniques\u2014perfect for getting inspired.<\/p>\n\n\n\n
![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_809,c_scale\/f_auto,q_auto\/v1744713265\/ideas-and-advice-prod\/blogadmin\/99designs-screenshot\/99designs-screenshot.jpg?_i=AA\")
<\/figure>\n\n\n\nWhen using 99designs by Vista Discover, you don\u2019t just find new logo ideas; you also find designers you could work with.<\/em><\/p>\n\n\n\n
Use the Discover filters to select the parameters you want, such as the industry you\u2019re in. The Advanced tab makes it easy to limit your search to \u201cTop Level\u201d designers or specific languages. You can even enter your own keywords in the Search tab so you can find exactly what you\u2019re looking for.<\/p>\n\n\n\n
Another option is Behance, which acts like a social media platform for artists and designers, where they can showcase their portfolios to the public. Although it doesn\u2019t differentiate beginners from pros, Behance lets you browse the work of serious designers in a variety of styles.<\/p>\n\n\n\n
![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_539,c_scale\/f_auto,q_auto\/v1744713487\/ideas-and-advice-prod\/blogadmin\/behance-screenshot\/behance-screenshot.jpg?_i=AA\")
<\/figure>\n\n\n\nEach card is its own gallery of logos, sometimes by the same designer, sometimes collections built around a single theme.<\/em><\/p>\n\n\n\n
Behance<\/strong> covers a wide spectrum of visual art, but you can easily find galleries of logos tucked into the Graphic Design category. Each card is its own gallery of logos, sometimes by the same designer, sometimes a collection built around a single theme.<\/p>\n\n\n\n
Dribbble<\/strong> is yet another excellent platform to explore. It\u2019s a hub for creatives to share their latest design work, including logos. The high-quality designs you\u2019ll find here are perfect for getting inspired logo ideas that can help shape your own logo.<\/p>\n\n\n\n
![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_616,c_scale\/f_auto,q_auto\/v1744713378\/ideas-and-advice-prod\/blogadmin\/logo-dribble\/logo-dribble.jpg?_i=AA\")
<\/figure>\n\n\n\nDribbble lets you explore branding projects from designers all over the world<\/em><\/p>\n\n\n\n
5. Check out design awards<\/h3>\n\n\n\n
If you\u2019re on the hunt for good logo ideas, look no further than design awards. These prestigious competitions recognize the best of the best, with logos and branding that have been selected by experienced juries as prime examples of great design. <\/p>\n\n\n\n
Start by checking out the winners, but don\u2019t overlook the submissions that didn\u2019t snag the top spot\u2014they could still hold some hidden logo inspiration gems. Focus on more recent years to keep up with current logo trends<\/a>, but if you have time, dive into the archives to see how logo design has evolved.<\/p>\n\n\n\n
![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_966,c_scale\/f_auto,q_auto\/v1744713311\/ideas-and-advice-prod\/blogadmin\/the-one-show\/the-one-show.jpg?_i=AA\")
<\/figure>\n\n\n\nThe One Show awards archive is a goldmine for anyone looking to find a logo design idea<\/em><\/p>\n\n\n\n
And remember, don\u2019t limit yourself to just the branding and logo design categories. Browse other categories, too\u2014like product design or advertising\u2014for a broader view of how logos interact with overall branding.<\/p>\n\n\n\n
There will likely be an overlap in projects as designers often submit their work for multiple awards, but make sure you explore different design awards, like:<\/p>\n\n\n\n
- \n
- D&AD Awards<\/strong>: Recognizes the best in design and advertising. The logo design category is full of cutting-edge, innovative work.<\/li>\n\n\n\n
- The One Show<\/strong>: Celebrates excellence in creativity, with many standout logos and branding projects showcased annually.<\/li>\n\n\n\n
- Awwwards<\/strong>: Focuses on web design but includes branding and logo design in its recognition of the best digital creatives.<\/li>\n\n\n\n
- Red Dot Design Awards<\/strong>: A globally recognized award that honors exceptional design across multiple industries, including logos and branding.<\/li>\n\n\n\n
- A’ Design Award and Competition<\/strong>: A prestigious international design competition that includes logo design as one of its categories.<\/li>\n<\/ul>\n\n\n\n
![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_699,c_scale\/f_auto,q_auto\/v1744713456\/ideas-and-advice-prod\/blogadmin\/d-and-d\/d-and-d.jpg?_i=AA\")
<\/figure>\n\n\n\nThe branding category of the D&AD awards archive is filled with logo inspiration<\/em><\/p>\n\n\n\n
6. Study your competitors<\/h3>\n\n\n\n
It always pays to keep your eye on the competition\u2014for what to do and what not<\/em> to do. Typically, your competitors have the same business goals as you do, so their logos will use many of the same elements you should consider.<\/p>\n\n\n\n
For example, take a look at the prevalence of blue in bank logos. Blue is the color of trust, which is always a top priority for a company asking people to give them their money.<\/p>\n\n\n\n
![\"Blue](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_257,c_scale\/f_auto,q_auto\/v1744713480\/ideas-and-advice-prod\/blogadmin\/blue-bank-grid\/blue-bank-grid.jpg?_i=AA\")
<\/figure>\n\n\n\nThese four competing banks use the same logo color because it works while keeping their individuality in other aspects.<\/p>\n\n\n\n
It\u2019s also worth checking out your competitors\u2019 logos to see how you can best stand out. Sometimes, going in the opposite direction as your rivals is the best way to generate business, especially if you can steal a customer\u2019s attention on the store shelves.<\/p>\n\n\n\n
7. Do a deep dive on social media<\/h3>\n\n\n\n
If you\u2019re looking for a bunch of ideas on any topic, social media can help. Visual platforms like Instagram and Pinterest work best for logo inspiration because you can see multiple logo examples on your screen at the same time. That makes browsing and comparing a lot easier. Don\u2019t forget to refine your logo search by using hashtags or following specific Pinterest boards.<\/p>\n\n\n\n
![\"Pinterest](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_541,c_scale\/f_auto,q_auto\/v1744713328\/ideas-and-advice-prod\/blogadmin\/pinterest-screenshot\/pinterest-screenshot.jpg?_i=AA\")
<\/figure>\n\n\n\nJust some of the different boards Pinterest users created for logo inspiration.<\/em><\/p>\n\n\n\n
Finding logo ideas on social media can be a great source of inspiration because of the limitless number of designs alone, but there are some drawbacks, too. You\u2019ll probably need to sort through a lot of amateur designs just so you can find the gems. Of course, you can always find logo inspiration from non-professionals, but it can be a challenge to filter out the lower-quality designs.<\/p>\n\n\n\n
8. Browse ready-made templates for logo inspiration<\/h3>\n\n\n\n
The internet is full of customizable templates for nearly anything\u2014logo design included. Graphic design tools like VistaCreate offer predesigned templates that you can edit and adjust to your liking. <\/p>\n\n\n\n
While these templates aren\u2019t finalized logos you can use as is\u2014and oftentimes, they\u2019re pretty basic\u2014they\u2019re still fantastic starting points. They provide ideas for logo design and help you explore different styles, layouts and elements that you might not have considered.<\/p>\n\n\n\n
![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_708,c_scale\/f_auto,q_auto\/v1744713391\/ideas-and-advice-prod\/blogadmin\/logo-design-templates\/logo-design-templates.jpg?_i=AA\")
<\/figure>\n\n\n\nVistaCreate offers a pretty vast gallery of logo design templates you can use for logo inspiration<\/em><\/p>\n\n\n\n
9. Wander around stores<\/h3>\n\n\n\n
Don\u2019t forget the \u201coffline\u201d logo inspiration galleries: store shelves. Every product box or bag is an example of a logo, and the best place to see them all together is at the store.<\/p>\n\n\n\n
If you\u2019re stuck for logo ideas, walk around a mall, supermarket or store for your industry. They\u2019re like a smorgasbord of successful logos. You even get to see them in their \u201cnatural habitat,\u201d where you can notice that certain colors or fonts draw attention better in person than on a screen.<\/p>\n\n\n\n
![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1744713473\/ideas-and-advice-prod\/blogadmin\/branded-products_34607171d0\/branded-products_34607171d0.jpg?_i=AA\")
<\/figure>\n\n\n\nProducts on the shelves of stores can be used for logo inspiration<\/em><\/p>\n\n\n\n
The physical activity of getting up and moving around is also a great way to help get your creative juices flowing, according to research by the British Journal of Sports Medicine<\/a>. In other words, just walking around the store might inspire you just as much as the logos you look at.<\/p>\n\n\n\n
10. Ask your friends, family and co-workers about their ideas for logo design<\/h3>\n\n\n\n
Sure, it helps, but you don\u2019t need to be a professional designer to collect some good logo ideas\u2014you can bring in a professional later when it comes to the execution of your idea. Sometimes, the perfect logo idea comes from the most unlikely sources, but you never know until you ask. Ask around the office to see if anyone has any worthwhile ideas or thoughts about what represents your brand, even if they need a little tweaking first. <\/p>\n\n\n\n
You can even ask your friends and family\u2014there\u2019s no penalty if they don\u2019t have any good ideas, but if they do, your search is finally over!<\/p>\n\n\n\n
![\"Origin](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1744713351\/ideas-and-advice-prod\/blogadmin\/mr-peanut_3462592634\/mr-peanut_3462592634.jpg?_i=AA\")
<\/figure>\n\n\n\nOne of the most famous logo mascots in the world, Planters\u2019s Mr. Peanut, was actually created by a schoolboy as part of a 1916 newspaper contest.<\/em><\/p>\n\n\n\n
Under certain circumstances, you can even leave the logo inspiration up to your customers. Running an official contest could either bring in a new crop of logo ideas or even present you with the final product on a silver platter. After all, that\u2019s how Mr. Peanut was born.<\/p>\n\n\n\n
11. Explore art museums (offline and online)<\/h3>\n\n\n\n
Although graphic design has only been applied to marketing for just a few centuries, the artistic principles it draws upon have existed as long as art itself. The perfect logo idea for your digital smartphone app could come from a Renaissance painting, Buddhist statue or prehistoric African vase.<\/p>\n\n\n\n
![\"Women](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1744713337\/ideas-and-advice-prod\/blogadmin\/pexels-art\/pexels-art.jpg?_i=AA\")
<\/figure>\n\n\n\nEven if you don\u2019t come back with logo ideas, it\u2019s comforting to know artists throughout history also had inspiration issues at times, too. Source: via Pexel<\/em><\/p>\n\n\n\n
Art museums are filled with inspiration at every turn. Surrounded by centuries of artistic mastery, you\u2019re immersed in creativity, and just like wandering through a store, you get a bit of exercise to fuel your imagination.<\/p>\n\n\n\n
However, while visiting a museum in person is a deeply immersive experience, it’s not always practical. If you’re not near a museum, you can still tap into that inspiration from the comfort of your home. <\/p>\n\n\n\n
Many world-renowned museums, like The Louvre<\/strong> in Paris, the Metropolitan Museum of Art<\/strong> in New York and the British Museum<\/strong> in London, offer virtual tours of their collections. These online galleries provide access to a wealth of art movements, colors and shapes that could inspire your logo design.<\/p>\n\n\n\n
12. Make use of design blogs and magazines<\/h3>\n\n\n\n
Last but not least, design blogs and magazines know how challenging it can be to find logo inspiration, which is why they frequently publish content dedicated to this very topic. These often include logo galleries or image collections curated by design experts. For example, we often share stories of real businesses along with design insights on the pages of our VistaPrint blog, offering inspiration for your own logo creation.<\/p>\n\n\n\n
Other great options include LogoLounge, where you can browse a curated collection of logos from top designers, and Creative Bloq, which offers logo design inspiration alongside expert advice.<\/p>\n\n\n\n
To stay updated, subscribe to newsletters from these sources and more. For instance, Muse by Clios provides a newsletter full of the latest in creative branding and design, delivering logo inspiration right to your inbox.<\/p>\n\n\n\n
Creative logos always start with logo inspiration<\/h2>\n\n\n\n
If you\u2019re a small business owner, entrepreneur or a company decision-maker, creative tasks like designing a logo can be an exciting change of pace from business as usual. You have all these options in front of you: colors, shapes, styles, fonts and more.<\/p>\n\n\n\n
So, gather as much inspiration and as many big ideas as you can, and you\u2019ll be able to collaborate with a designer to dream up the perfect logo that fits your brand.<\/p>\n\n\n\n
Want to learn more about logo design? Check out this article on how to design a logo<\/a>.<\/p>\n\n\n\n
\n \n\n\n\n Need a logo? <\/div>\n\n\n Try our free Logomaker and bring your brand to life today! <\/div>\n <\/div>\n\n - The One Show<\/strong>: Celebrates excellence in creativity, with many standout logos and branding projects showcased annually.<\/li>\n\n\n\n
- D&AD Awards<\/strong>: Recognizes the best in design and advertising. The logo design category is full of cutting-edge, innovative work.<\/li>\n\n\n\n
- Experiment with logo generators<\/b> like Logomaker by VistaPrint to kick-start your logo creation with tailored, editable designs.<\/li>\n