- \n
- The 7 key principles of infographic design are clarity, visual hierarchy, simplicity, accessibility, data storytelling, engagement and branding.<\/li>\n
- Types and examples of infographics include informational, comparison, statistical, process, geographic and promotional.<\/li>\n
- Infographics are used in many industries, including marketing, healthcare, education, business, sustainability and nonprofit, to present data.<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
<\/p>\n\n\n\n
7 key components of infographic design<\/h2>\n\n\n\n
Before we explore examples of infographics, let\u2019s outline specific elements that make the best infographics.<\/p>\n\n\n\n
1. Clarity\u00a0<\/h3>\n\n\n\n
The goal of an infographic is to present complex information visually in a way that\u2019s easy to understand at a glance, which is why clarity is the backbone of any great infographic.<\/p>\n\n\n
\n![\"Sustainability](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1800,c_scale\/f_auto,q_auto\/v1748251097\/ideas-and-advice-prod\/blogadmin\/Sustainability-infographic-example-explaining-the-concept-of-a-modern-city\/Sustainability-infographic-example-explaining-the-concept-of-a-modern-city.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nSustainability infographic by YaseenArt via 99designs by Vista<\/em>\u00a0<\/p>\n\n\n\n
A clear infographic delivers the message as quickly and efficiently as possible. For clarity in your infographic, use simple, straightforward language, steering clear of jargon, and support your message with relevant visuals.<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nAsk someone unfamiliar with the topic to review your design\u2014if they get it easily, you’re on the right track.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
<\/p>\n\n\n\n
2. Visual hierarchy\u00a0<\/h3>\n\n\n\n
Visual hierarchy is a design principle that helps guide the eye to the most important points, step-by-step, ensuring the viewer absorbs key information in the right order. <\/p>\n\n\n\n
To ensure your audience grasps the main message, organize headlines, subheadings and key data in a logical flow. Here\u2019s how to employ visual hierarchy effectively:<\/p>\n\n\n\n
- \n
- Size:<\/strong> Use larger text for headings and important information.<\/li>\n\n\n\n
- Contrast: <\/strong>High contrast (light text on dark backgrounds) makes sections stand out.<\/li>\n\n\n\n
- Bold fonts: <\/strong>Highlight key points with bold text to draw attention.<\/li>\n\n\n\n
- Color:<\/strong> Use contrasting colors to differentiate sections, but keep it balanced.<\/li>\n\n\n\n
- Spacing:<\/strong> Use white space to create clear separation between sections.<\/li>\n\n\n\n
- Alignment: <\/strong>Keep elements aligned to ensure a clean, easy-to-follow flow.<\/li>\n<\/ul>\n\n\n\n
For instance, this great infographic example uses color contrast and bold headings to separate the risks of spaying\/neutering, while visual cues like heart icons with a key help summarize information.<\/p>\n\n\n
\n![\"Infographic](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1100,h_1424,c_scale\/f_auto,q_auto\/v1748251088\/ideas-and-advice-prod\/blogadmin\/Infographic-example-that-uses-visual-hierarchy-to-separate-risks-of-neutering\/Infographic-example-that-uses-visual-hierarchy-to-separate-risks-of-neutering.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nInfographic design by Luz Viera Studio via 99designs by Vista<\/em><\/p>\n\n\n\n
3. Simplicity\u00a0<\/h3>\n\n\n\n
A strong visual hierarchy will help make your infographic easy to follow, but too much information can overwhelm the viewer and dilute your message. While it\u2019s crucial to include relevant data and guide the reader, less is often more\u2014overcrowding the infographic design disrupts the flow and makes it harder to absorb key points.<\/p>\n\n\n
\n![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_813,c_scale\/f_auto,q_auto\/v1748252082\/ideas-and-advice-prod\/blogadmin\/A-great-example-of-a-simple-infographic\/A-great-example-of-a-simple-infographic.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nEasy-to-follow Infographic example<\/em><\/p>\n\n\n\n
To ensure simplicity<\/strong>, limit text to the essentials, and rely on graphic elements like icons, charts and images to communicate key points. Keep text short, sharp and focused, and maintain a clean, minimalist design to ensure your message isn\u2019t lost in the clutter.<\/p>\n\n\n\n
4. Accessibility<\/h3>\n\n\n\n
If someone can\u2019t read your infographic, they can\u2019t engage with it, regardless of how visually appealing it is.<\/p>\n\n\n\n
To ensure your content is accessible to a wide audience, whether they have visual impairments or are viewing it on different devices, focus on easy-to-read fonts, colors and layouts:<\/p>\n\n\n\n
- \n
- Use high-contrast colors for better readability<\/li>\n\n\n\n
- Avoid color combinations like red and green for colorblind users<\/li>\n\n\n\n
- Ensure text is large enough for both mobile and desktop viewers<\/li>\n\n\n\n
- Use legible fonts (sans-serif fonts are ideal)<\/li>\n\n\n\n
- Include alt text for images to support screen readers<\/li>\n\n\n\n
- Maintain a clear, simple layout with plenty of white space<\/li>\n\n\n\n
- Ensure elements of an interactive infographic are easy to click on mobile devices<\/li>\n<\/ul>\n\n\n\n
Here\u2019s a great infographic example with large, easy-to-read fonts and an accessible layout:<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Infographic](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_842,c_scale\/f_auto,q_auto\/v1748252186\/ideas-and-advice-prod\/blogadmin\/Infographic-example-that-uses-large-easy-to-read-fonts-for-accessibility\/Infographic-example-that-uses-large-easy-to-read-fonts-for-accessibility.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nAccessible infographic design<\/em><\/p>\n\n\n\n
5. Data storytelling\u00a0<\/h3>\n\n\n\n
Infographics should do more than just present data\u2014they should tell a story. The best infographics turn data into a journey, guiding the viewer from point A to point B, highlighting trends and insights along the way. A narrative will make a visual representation of information more engaging, memorable and relatable. People remember visual stories better than isolated facts, which is why storytelling in infographics is so powerful.<\/p>\n\n\n
\n![\"Infographic](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_701,h_2560,c_scale\/f_auto,q_auto\/v1748253012\/ideas-and-advice-prod\/blogadmin\/Infographic-example-with-data-storytelling\/Infographic-example-with-data-storytelling.jpeg?_i=AA\")
<\/figure>\n<\/div>\n\n\nInfographic design by giekstrave via 99designs by Vista<\/em><\/p>\n\n\n\n
<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nGroup related data to show progression or comparisons. Use arrows, icons and other visual cues to connect the dots and lead the viewer through the information.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
6. Engagement<\/h3>\n\n\n\n
The best infographics should also be engaging. To reach a wider audience, encourage sharing by making your infographic interactive and visually appealing. Add interactive elements, like sliders or clickable charts, and use bold colors and a dynamic layout to make the infographic more engaging and to capture attention. Always keep your audience in mind when designing for shareability.<\/p>\n\n\n\n
7. Branding<\/h3>\n\n\n\n
Strong branding is key to building brand awareness and driving traffic. Incorporate your logo, brand color palette<\/a> and fonts\u2014consistency across all content increases recognition, whether shared on social media platforms or featured on your website.\u200b\u200b<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Branded](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_484,h_2560,c_scale\/f_auto,q_auto\/v1748253262\/ideas-and-advice-prod\/blogadmin\/Branded-infographic-example-that-uses-brand-colors-and-logo-1\/Branded-infographic-example-that-uses-brand-colors-and-logo-1.jpeg?_i=AA\")
<\/figure>\n<\/div>\n\n\nBranded infographic by giekstrave via 99designs by Vista<\/em><\/p>\n\n\n\n
<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nLearn how to make an infographic from start to finish in our guide.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
Infographic examples by type<\/h2>\n\n\n\n
Now we\u2019ve covered what makes infographics effective, let\u2019s explore the different types of infographics. In this section, we\u2019ll look at infographic examples and highlight what makes them work.<\/p>\n\n\n\n
Informational infographics<\/h3>\n\n\n\n
Informational infographics are great for explaining a topic, presenting data or offering a step-by-step guide. For this type of infographic, use clear icons, concise text and easy-to-follow steps. The design should highlight key points with visuals, simplifying complex information and making it digestible.<\/p>\n\n\n\n
This infographic example simplifies investment types (stocks, mutual funds, ETFs, bonds) using clear icons and color-coded sections. The concise text and visuals highlight key points, making it easier to understand the differences and risks involved.<\/p>\n\n\n
\n![\"Informational](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_748,h_2560,c_scale\/f_auto,q_auto\/v1748253632\/ideas-and-advice-prod\/blogadmin\/Informational-infographic-example-explaining-investment-types\/Informational-infographic-example-explaining-investment-types.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nInformational infographic example by LittleFox via 99designs by Vista<\/em><\/p>\n\n\n\n
Another great infographic example informs viewers about using heat-soluble threads with a clear flow. White space makes the information digestible, while the simple design is shareable, perfect for building brand awareness.<\/p>\n\n\n
\n![\"Informational](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1600,c_fill,g_auto\/f_auto,q_auto\/v1748253838\/ideas-and-advice-prod\/blogadmin\/Informational-infographic-example-explaining-heat-soluble-threads\/Informational-infographic-example-explaining-heat-soluble-threads.jpeg?_i=AA\")
<\/figure>\n<\/div>\n\n\nInformational infographic by Olivier Darbonville via 99designs by Vista<\/em><\/p>\n\n\n\n
Comparison infographics<\/h3>\n\n\n\n
Comparison infographics show the differences between two concepts, services or products in a visually engaging way. They help viewers easily understand key contrasts by organizing information side by side.<\/p>\n\n\n\n
This infographic example effectively compares branding and marketing by organizing the information into clearly defined sections. The layout separates the two concepts visually, using distinct colors and icons to highlight key differences.<\/p>\n\n\n
\n![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1309,h_1600,c_scale\/f_auto,q_auto\/v1748253958\/ideas-and-advice-prod\/blogadmin\/A-comparison-infographic-example-explaining-the-difference-between-branding-and-marketing\/A-comparison-infographic-example-explaining-the-difference-between-branding-and-marketing.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nComparison infographic example<\/em><\/p>\n\n\n\n
This infographic uses color to highlight RISE as the superior investment approach, contrasting it with the traditional method depicted using black-and-white graphic elements. The side-by-side layout, clear structure and icons make the differences easy to grasp, while concise text keeps the comparison straightforward.<\/p>\n\n\n
\n![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1137,h_2560,c_scale\/f_auto,q_auto\/v1748254044\/ideas-and-advice-prod\/blogadmin\/A-comparison-infographic-example-comparing-two-investment-models\/A-comparison-infographic-example-comparing-two-investment-models.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nComparison infographic by velvetmade via 99designs by Vista<\/em><\/p>\n\n\n\n
<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nUse comparison infographics in marketing materials like flyers to help customers compare your offerings to the competition. Learn how to design a flyer<\/a>.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
Statistical infographics<\/h3>\n\n\n\n
Statistical infographics use data and numbers to inform or persuade the audience. This infographic example uses a dot chart to visualize the percentage of employees who feel more appreciated when receiving a gift, where each dot represents a respondent. Translating percentages into a more visual format makes the data more digestible and impactful.<\/p>\n\n\n
\n![\"Statistical](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_889,c_scale\/f_auto,q_auto\/v1748254083\/ideas-and-advice-prod\/blogadmin\/Statistical-infographic-dot-graph-visualizing-how-employees-feel-when-they-receive-a-gift\/Statistical-infographic-dot-graph-visualizing-how-employees-feel-when-they-receive-a-gift.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nStatistical infographic example using a dot graph<\/em><\/p>\n\n\n\n
<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nUse pie charts, bar graphs or line graphs to illustrate data, keeping numbers large and legible for maximum impact.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
Process infographics<\/h3>\n\n\n\n
Process infographics visualize a step-by-step process or workflow, making it easy for viewers to follow. For example, this infographic uses numbered steps and down arrows to guide the reader.<\/p>\n\n\n
\n![\"Process](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_2400,c_scale\/f_auto,q_auto\/v1748254357\/ideas-and-advice-prod\/blogadmin\/Process-infographic-example-explaining-the-steps-to-finding-a-pet-insurance-plan\/Process-infographic-example-explaining-the-steps-to-finding-a-pet-insurance-plan.jpeg?_i=AA\")
<\/figure>\n<\/div>\n\n\nProcess infographic example by Maria GR via 99designs by Vista<\/em><\/p>\n\n\n\n
Here, another process infographic uses a continuous pipe design to illustrate the brewing process, aligning with the brand\u2019s product. This infographic design is a great brochure design idea<\/a>.<\/p>\n\n\n
\n![\"Process](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1810,h_2560,c_scale\/f_auto,q_auto\/v1748254520\/ideas-and-advice-prod\/blogadmin\/Process-infographic-example-for-a-brewery\/Process-infographic-example-for-a-brewery.jpeg?_i=AA\")
<\/figure>\n<\/div>\n\n\nProcess infographic by Windmill Designer\u2122 via 99designs by Vista<\/em><\/p>\n\n\n\n
These examples of infographics break down complex processes into simple, digestible steps, using visual flow to guide the viewer through the stages. You can also combine process and comparison infographics to compare processes, like this infographic example.<\/p>\n\n\n
\n![\"Process](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_2517,c_scale\/f_auto,q_auto\/v1748254547\/ideas-and-advice-prod\/blogadmin\/Process-infographic-that-compares-and-contrasts-distribution-paths\/Process-infographic-that-compares-and-contrasts-distribution-paths.jpeg?_i=AA\")
<\/figure>\n<\/div>\n\n\nProcess infographic design by Luz Viera Studio via 99designs by Vista<\/em><\/p>\n\n\n\n
Geographic infographics<\/h3>\n\n\n\n
Geographic infographics map out data or trends by location, with color-coded areas highlighting key data points, offering an immediate visual comparison, and making it easy to compare regions at a glance.<\/p>\n\n\n
\n![\"Geographic](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1075,c_scale\/f_auto,q_auto\/v1748255648\/ideas-and-advice-prod\/blogadmin\/Sustainability-infographic-1\/Sustainability-infographic-1.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nGeographic infographic example by Lera Balashova via 99designs by Vista<\/em><\/p>\n\n\n\n
In these infographic examples, color coding and illustrations distinguish regions and show differences on a map. This helps make complex data visually accessible, ensuring viewers can easily identify geographical patterns and relationships.<\/p>\n\n\n
\n![\"Geographic](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1650,h_1275,c_scale\/f_auto,q_auto\/v1748254598\/ideas-and-advice-prod\/blogadmin\/Geographic-infographic-example-pricing-matrix-heatmap\/Geographic-infographic-example-pricing-matrix-heatmap.jpeg?_i=AA\")
<\/figure>\n<\/div>\n\n\nGeographic infographic by KYRP via 99designs by Vista<\/em><\/p>\n\n\n\n
Instructional infographic<\/h3>\n\n\n\n
Instructional infographics are designed to guide the viewer and break complex tasks into easy-to-follow steps. They are often used for tutorials, how-to guides or user manuals, providing a clear visual roadmap of step-by-step processes that lead the audience through each action.<\/p>\n\n\n
\n![\"Infographic](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1100,h_576,c_scale\/f_auto,q_auto\/v1748258860\/ideas-and-advice-prod\/blogadmin\/Infographic-example-on-a-bifold-leaflet-as-a-product-insert-1_3664167619\/Infographic-example-on-a-bifold-leaflet-as-a-product-insert-1_3664167619.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nInfographic by Luz Viera Studio via 99designs by Vista<\/em><\/p>\n\n\n\n
These infographics typically use numbered steps, arrows and simple icons to break down processes into easily digestible chunks. The layout is usually clean and straightforward, focusing on clarity.<\/p>\n\n\n
\n![\"Instructional](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_656,h_2560,c_scale\/f_auto,q_auto\/v1748254803\/ideas-and-advice-prod\/blogadmin\/Instructional-infographic-example-used-as-a-package-insert\/Instructional-infographic-example-used-as-a-package-insert.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nInstructional infographic example by Luz Viera Studio via 99designs by Vista<\/em><\/p>\n\n\n\n
Infographic examples by industry and use case<\/h2>\n\n\n\n
Now that we\u2019ve covered the different types of infographics, let\u2019s explore how design rules change depending on the industry and use case. From marketing to healthcare, how you use infographics to present data can vary, and what works for one sector may not work for another.<\/p>\n\n\n\n
Here\u2019s how the most popular infographic examples are tailored to specific industries and goals.<\/p>\n\n\n\n
Marketing infographics<\/h3>\n\n\n\n
Marketing infographics are powerful tools that simplify complex marketing concepts, data or product features into visually engaging and digestible content. Used across print and digital platforms, marketing infographics help businesses convey their messages clearly and persuasively, whether in a brochure, flyer<\/a>, social media post, blog post or email campaign.<\/p>\n\n\n
- Contrast: <\/strong>High contrast (light text on dark backgrounds) makes sections stand out.<\/li>\n\n\n\n
- Size:<\/strong> Use larger text for headings and important information.<\/li>\n\n\n\n
![\"Branded](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1231,c_scale\/f_auto,q_auto\/v1748256662\/ideas-and-advice-prod\/blogadmin\/Branded-marketing-infographic-in-a-brochure-for-a-water-company_3663081cf9\/Branded-marketing-infographic-in-a-brochure-for-a-water-company_3663081cf9.png?_i=AA\")
<\/figure>\n<\/div>\n\n\n![\"Educational](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1116,h_600,c_scale\/f_auto,q_auto\/v1748250791\/ideas-and-advice-prod\/blogadmin\/Educational-infographic-example-presenting-a-short-history-of-marketing-mix-modeling\/Educational-infographic-example-presenting-a-short-history-of-marketing-mix-modeling.png?_i=AA\")
<\/div>\n \n ![\"Educational](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1748250768\/ideas-and-advice-prod\/blogadmin\/Educational-infographic-example-covering-the-past-present-and-future-of-education\/Educational-infographic-example-covering-the-past-present-and-future-of-education.png?_i=AA\")
<\/div>\n \n ![\"Flyer](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_2315,c_scale\/f_auto,q_auto\/v1748254882\/ideas-and-advice-prod\/blogadmin\/Flyer-healthcare-infographic-example-with-facts-about-blood\/Flyer-healthcare-infographic-example-with-facts-about-blood.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\n![\"Nonprofit](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_948,c_scale\/f_auto,q_auto\/v1748257739\/ideas-and-advice-prod\/blogadmin\/Nonprofit-infographic-example-showing-top-cycling-events-for-charity-in-the-US-in-2016-1\/Nonprofit-infographic-example-showing-top-cycling-events-for-charity-in-the-US-in-2016-1.jpeg?_i=AA\")
<\/figure>\n<\/div>\n\n\n![\"Customer](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1653,c_scale\/f_auto,q_auto\/v1748254942\/ideas-and-advice-prod\/blogadmin\/Customer-product-journey-business-infographic-example\/Customer-product-journey-business-infographic-example.jpeg?_i=AA\")
<\/figure>\n<\/div>\n\n\n![\"Office](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1936,c_scale\/f_auto,q_auto\/v1748258476\/ideas-and-advice-prod\/blogadmin\/Office-poster-infographic-example-1\/Office-poster-infographic-example-1.jpeg?_i=AA\")
<\/figure>\n<\/div>\n\n\n![\"Sustainability](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1075,c_scale\/f_auto,q_auto\/v1748255636\/ideas-and-advice-prod\/blogadmin\/Sustainability-infographic-example-2\/Sustainability-infographic-example-2.png?_i=AA\")
<\/figure>\n<\/div>\n\n\n![\"Promotional](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1100,h_1557,c_scale\/f_auto,q_auto\/v1748255086\/ideas-and-advice-prod\/blogadmin\/Promotional-infographic-example-for-Chai-Street\/Promotional-infographic-example-for-Chai-Street.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\n