{"id":34397,"date":"2025-04-09T07:13:38","date_gmt":"2025-04-09T07:13:38","guid":{"rendered":"https:\/\/blogadmin.vpsvc.com\/hub\/?p=34397"},"modified":"2025-04-09T07:13:39","modified_gmt":"2025-04-09T07:13:39","slug":"what-is-flyering-and-how-to-do-it-well","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/what-is-flyering-and-how-to-do-it-well\/","title":{"rendered":"What is flyering and how to do it well"},"content":{"rendered":"\n

Let\u2019s say you\u2019ve got a really cool offer you want to promote. Or you\u2019re an up-and-coming musician with a new album available to stream. Or you\u2019re organizing your neighborhood\u2019s first block party, and you want everybody to be there. How do you get the word out? Flyering. <\/p>\n\n\n\n

Distributing flyers might seem old-school, and it is. But it\u2019s stayed popular for centuries because it works.<\/em> Read on to learn more about flyering and how to get traction with amazing designs and strategic flyer distribution. <\/p>\n\n\n\n

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\n Ready to spread the word around town? <\/div>\n\n
\n Create a custom flyer with VistaPrint. <\/div>\n <\/div>\n\n
\n \n\n Design a flyer<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

What is flyering?<\/h2>\n\n\n\n

Flyering is a type of advertising that promotes brands, events, movements and offers through concise, often (but not always) print materials that are passed out or posted in public spaces. You\u2019ve likely seen flyers on community message boards and telephone poles. You\u2019ve also probably received them at events.<\/p>\n\n\n\n

\"colorful<\/figure>\n\n\n\n

Flyer design by tale06 via 99designs by Vista<\/em><\/p>\n\n\n\n

A flyer is distinct from other print marketing materials, like brochures and pamphlets<\/a>, because of its simplicity. A flyer is a single page, while other materials are typically folded to create distinct panels or multiple pages bound together.\u00a0<\/p>\n\n\n\n

Distributing flyers is one of the oldest forms of advertising. The invention of the printing press in 1440 made it possible to print flyers, also known as handbills, in large quantities. Flyering as an art and communication form quickly followed the adoption of the printing press. Later, easy access to mass printing made it possible for flyer distribution companies to arise. <\/p>\n\n\n\n

Although flyering often involves print materials, digital flyers exist, too. Just like print flyers, digital flyers are distributed through communities, except these communities are online. You can distribute digital flyers through digital media platforms like email, blogs and social media, and through paid ads. <\/p>\n\n\n\n

Small businesses, hyperlocal brands and anybody who wants to spread the word in a tangible, DIY sort of way should give flyering a try. Flyers are a great small business marketing tactic<\/a> that make an impact on people, and we\u2019ve got the stats to prove it.<\/p>\n\n\n\n

Is flyering legal?<\/h3>\n\n\n\n

For the most part, yes, flyering is legal. That said, it\u2019s always best to check your local laws before flyering in public, as it could be restricted or prohibited in your city. Local laws may also restrict where you can flyer or the type of content you may include on flyers. <\/p>\n\n\n\n

For example, it\u2019s illegal to place flyers in mailboxes in the United States unless<\/em> the flyers are stamped and mailed via the U.S. Postal Service. However, it\u2019s perfectly fine to place flyers on parked cars\u2019 windshields in most jurisdictions. <\/p>\n\n\n\n

You might need to get a permit to distribute flyers in a public place like a park or shopping mall. If you\u2019re not sure if you\u2019re allowed to distribute flyers in a specific area, ask the building or area\u2019s owner or management. <\/p>\n\n\n\n

How effective is flyering?<\/h2>\n\n\n\n

You might be wondering how effective flyering can really be in our digital-focused world. The truth might surprise you. Data shows that it\u2019s actually a very effective strategy today, with 89% of people surveyed by the Data & Marketing Association<\/a> reporting that they remember receiving a flyer. People were more likely to remember a flyer than any other form of advertising.<\/p>\n\n\n\n

That\u2019s not all. Data from this source also shows that 79% of consumers keep, pass on or at least look at the flyers they receive. And 45% <\/strong>of respondents said they regularly keep flyers for future reference. <\/p>\n\n\n\n

To understand flyering from business owners\u2019 perspectives, we can look at data from VistaPrint and Wix\u2019s recent collaborative small business marketing survey<\/a>. We found that 34% of participating business owners use flyers as a cost-effective way to do local outreach. For consumers, 38% cited flyers as a reason why they visited a small local business.\u00a0<\/p>\n\n\n\n

Flyers are effective because they\u2019re tangible, highly visible, a bit of a disruption to the receiver\u2019s day and you can target super-specific audiences. <\/p>\n\n\n\n

What kinds of brands should try flyering?<\/h2>\n\n\n\n

By nature, flyers have a DIY, crafty, even punk rock vibe. If this describes your brand, flyering can be a great way for you to connect with your target audience. <\/p>\n\n\n\n

\"flyer<\/figure>\n\n\n\n

Flyer design by C1k via 99designs by Vista<\/em><\/p>\n\n\n\n

Certain types of businesses tend to benefit most from flyering, too. Real estate is one of these business types. Think about it\u2014real estate is a very local business. People looking to buy and sell homes want to work with professionals who understand their neighborhoods and all their nuances. They\u2019re looking for realtors who live and work locally. Producing a small run of flyers and distributing them around town can be a great way to connect with these clients. <\/p>\n\n\n\n

Real estate isn\u2019t the only kind of business that can benefit from flyering, though. Any brand that primarily serves local people, like a coffee shop, car wash, daycare center or dog walking business, can connect with the people who\u2019ll actually use their services through flyering. Put another way: You wouldn\u2019t take your dog to a groomer that\u2019s an hour away. You want to go to a groomer in town. Flyers are a way to target only<\/em> the audience that\u2019s likely to convert. <\/p>\n\n\n\n

Retail stores are another kind of business that can benefit from flyering, especially if you use flyers to advertise your grand opening or a specific promotion. Restaurants and bars can use flyers in a similar way. <\/p>\n\n\n\n

\"flyer<\/figure>\n\n\n\n

Flyer design by tale06 via 99designs by Vista<\/em><\/p>\n\n\n\n

For-profit businesses aren\u2019t the only organizations that can get in on the action. Nonprofits can also get a lot of mileage out of flyers, largely for the same reasons as businesses. For example, a nonprofit thrift store might advertise a seasonal sale with flyers, or a language-learning organization might target local people looking to improve their language skills with flyers in community spaces. <\/p>\n\n\n\n

How to design effective flyers<\/h2>\n\n\n\n

Although every flyer is unique, every strong flyer contains the same components:
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