1. T-shirts (52%)<\/p>\n\n\n\n
2. Pens (48%)<\/p>\n\n\n\n
3. Tote bags (42%)<\/p>\n\n\n\n
4. Flashlight (42%)<\/p>\n\n\n\n
5. Mugs (39%)<\/p>\n\n\n\n
6. Hoodies (39%)<\/p>\n\n\n\n
7. Blankets\/ throws (36%)<\/p>\n\n\n\n
8. Caps (36%)<\/p>\n\n\n\n
9. Travel coffee cups (35%)<\/p>\n\n\n\n
10. Water bottles (34%)<\/p>\n\n\n\n
11. First aid kit (32%)<\/p>\n\n\n\n
12. Umbrella (32%)<\/p>\n\n\n\n
13. USB charger (32%)<\/p>\n\n\n\n
14. Chocolate bar (30%)<\/p>\n\n\n\n
15. Backpacks (30%)<\/p>\n\n\n\n
16. Drinking glass (28%)<\/p>\n\n\n\n
17. Headphones (27%)<\/p>\n\n\n\n
18. Calendars (27%)<\/p>\n\n\n\n
19. USB Stick (27%)<\/p>\n\n\n\n
20. Socks (27%)\u200a\u200a\u200a\u200a\u200a\u200a\u200a<\/p>\n\n\n\n
21. Hand sanitizer (25%)<\/p>\n\n\n\n
22. Sweets (25%)<\/p>\n\n\n\n
23. Dish towel\/tea towel (25%)<\/p>\n\n\n\n
24. Fridge magnets (24%)<\/p>\n\n\n\n
25. Baked goods (24%)<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
26. Car air freshener (23%)<\/p>\n\n\n\n
27. Portable speakers (23%)<\/p>\n\n\n\n
28. Tape measure (23%)<\/p>\n\n\n\n
29. Sunglasses (22%)<\/p>\n\n\n\n
30. Mouse pads (21%)<\/p>\n\n\n\n
31. Laptop\/tablet cases (21%)<\/p>\n\n\n\n
32. Bottle openers (20%)<\/p>\n\n\n\n
33. Packet of plant seeds (20%)<\/p>\n\n\n\n
34. DIY tools (20%)<\/p>\n\n\n\n
35. Coasters (18%)<\/p>\n\n\n\n
36. Keyrings (17%)<\/p>\n\n\n\n
37. Stress balls (17%)<\/p>\n\n\n\n
38. Phone covers (17%)<\/p>\n\n\n\n
39. Beanie hats (15%)<\/p>\n\n\n\n
40. Lunch box (14.7%)\u200a\u200a\u200a<\/p>\n\n\n\n
41. Drink koozies (14.6%)<\/p>\n\n\n\n
42. Bookmarks (14.6%)<\/p>\n\n\n\n
43. Glasses case (14%)<\/p>\n\n\n\n
44. Photo frame (12%)<\/p>\n\n\n\n
45. Laptop stickers (9%)<\/p>\n\n\n\n
46. Pop socket (9%)<\/p>\n\n\n\n
47. Face masks (9%)<\/p>\n\n\n\n
48. Car stickers (8%)<\/p>\n\n\n\n
49. Sweat bands (8%)<\/p>\n\n\n\n
50. Bike reflectors (5%)<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
Apparel and accessories<\/h3>\n\n\n\n T-shirts: <\/strong>In 2025, T-shirts have replaced pens as the most desired promotional product. With 39% of Gen Z and 28% of Boomers saying they’d love to receive one, a branded tee is a great way to delight your customers and gain visibility wherever they go as a bonus.<\/p>\n\n\n\n<\/p>\n\n\n\n
Hoodies: <\/strong>The colder-weather counterpart to T-shirts, hoodies serve as both a promotional tool and a statement piece. Gen Z loves them, with 39% preferring branded hoodies, making them a great way to target younger demographics while keeping your brand warm and visible.<\/p>\n\n\n\nSocks: <\/strong>When you\u2019re a kid, they may make disappointing gifts, but adults (especially Gen X and Boomers) seem to love getting socks. So, it\u2019s no surprise socks have become a quirky yet appreciated promotional item. They\u2019re personal, functional and make for a unique giveaway that customers will actually use. <\/p>\n\n\n\nCaps: <\/strong>Hats and caps are a nice addition to any selection of promotional apparel. They\u2019re the perfect accessory on a sunny day and a great way to get your branding out in the wild.<\/p>\n\n\n\n<\/p>\n\n\n\n
Beanie hats:<\/strong> If caps aren\u2019t quite up your alley, opt for beanie hats to promote your brand during colder seasons. With 61% of customers who have reported owning a branded hat, but there\u2019s no such thing as too many of them, right? So 15% of respondents claimed they\u2019d like to receive one from a brand.<\/p>\n\n\n\nSweat bands: <\/strong>Keep your audience cool while they break a sweat. Branded sweat bands might suit brands in the fitness, sports and outdoor industries. <\/p>\n\n\n\nTote bags: <\/strong>Just like apparel, totes are a great way to encourage brand awareness because they\u2019ll be on display for potential customers. And they\u2019re a popular item that 42% of survey respondents claim to want to receive, too!<\/p>\n\n\n\n<\/p>\n\n\n\n
Backpacks:<\/strong> Give your customers a place to carry all their promotional goodies. They can take your branded backpack from the office to the gym or from running errands to soaking in a vacation.\u00a0<\/p>\n\n\n\nSunglasses: <\/strong>If your brand is tied to outdoor activities or sunny destinations, sunglasses are a perfect choice. They\u2019re practical, fashionable and ideal for promotional events in warm, outdoor settings.<\/p>\n\n\n\nGlasses case: <\/strong>A glasses case is an elegant, functional gift. If your brand is connected to the eyewear or fashion industries, or if you simply want to offer a practical giveaway, this item is a solid choice. You can also pair this promotional product idea with branded sunglasses for double the impact! <\/p>\n\n\n\nSmart tech and gadgets<\/h3>\n\n\n\n Flashlight: <\/strong>Light up your branding with a promotional flashlight, which 42% of consumers say they\u2019d love to receive, making it a handy and unique item. Whether it’s at home or on the go, flashlights are a great fit for brands in industries related to safety, adventure or outdoor activities.<\/p>\n\n\n\nUSB chargers:<\/strong> In today\u2019s tech-driven world, a branded USB charger is a gift everyone can appreciate. If your customers are in need of a quick charge during travel or at the office, these handy devices are the perfect solution to keep your brand in their hands and minds.<\/p>\n\n\n\nHeadphones: <\/strong>Who wouldn\u2019t want a free pair of branded headphones? Great for music lovers, commuters or anyone who enjoys podcasts, headphones are a perfect promotional product for businesses looking to stay in tune with their customers. Plus, they\u2019re a trendy and appealing item for a Gen Z audience.<\/p>\n\n\n\nUSB sticks: <\/strong>USB sticks remain a go-to choice for businesses in the tech or corporate sectors. With so many documents and files to store, USB drives are practical, versatile and useful swag items to give away to business partners, clients or trade show attendees. <\/p>\n\n\n\n<\/p>\n\n\n\n
Portable speakers: <\/strong>Want your brand to be the life of the party? Portable speakers might work for your business if your brand messaging is fun, joyful and festive. <\/p>\n\n\n\nPhone covers: <\/strong>Phone covers are an ideal promotional product for brands with stand out logos or creative designs. These items stay in people\u2019s hands and are seen by many, making them a great way to keep your brand front and center.<\/p>\n\n\n\n<\/p>\n\n\n\n
Laptop or tablet cases:<\/strong> Laptop and tablet cases are an essential product for tech-savvy consumers. Perfect for the office, work from home or on the go, these cases keep devices safe while showcasing your brand in a stylish and useful way.<\/p>\n\n\n\nLaptop stickers: <\/strong>Laptop stickers are especially popular with younger audiences. Gen Z and Millennials love customizing their laptops, so your logo on a sticker could be a hit with these groups, keeping your brand visible in their daily routines.<\/p>\n\n\n\n<\/p>\n\n\n\n
PopSocket: <\/strong>A PopSocket adds a fun, useful touch to a phone. Popular with a range of ages, PopSockets give your brand visibility in people\u2019s hands as they use their phones throughout the day.<\/p>\n\n\n\nDrinkware<\/h3>\n\n\n\n Mugs:<\/strong> So many people start their day with a mug, filled with their morning beverage of choice. It makes sense that they\u2019d like to get a free one! In fact, 39% of consumers say they would love to receive mugs from brands.<\/p>\n\n\n\n<\/p>\n\n\n\n
Drinking glasses: <\/strong>Let potential customers know that your small business likes to have a good time with a branded pint, wine or shot glass. Though this probably wouldn\u2019t suit more corporate brands, it would be great for some food service companies or for local breweries.\u00a0<\/p>\n\n\n\nWater bottles: <\/strong>Stay hydrated and stay visible with branded water bottles. In 2025, water bottles remain a top choice, with 19% of consumers regularly using them. As sustainability grows in importance, reusable water bottles offer a promotional product that\u2019s both practical and eco-friendly.<\/p>\n\n\n\n<\/p>\n\n\n\n
Drink koozie: <\/strong>Drink koozies are ideal for summer events or outdoor gatherings. They keep drinks cold while providing your business with an excellent opportunity for brand visibility in social situations.<\/p>\n\n\n\nDesk and office accessories<\/h3>\n\n\n\n Pens: <\/strong>A classic that\u2019s here to stay\u2014despite becoming less popular than T-shirts, pens are still one of the most used promotional products by U.S. consumers. Practical, portable and easy to distribute, pens are used by 55% of consumers, making them the most universally popular promotional item. Pens are always ready to make an impression whether at trade shows or in the office.<\/p>\n\n\n\n<\/p>\n\n\n\n
Calendars: <\/strong>Calendars are practical promotional products that stick around all year long. They make a great gift for both the office and home, with 27% of consumers claiming they\u2019d like to get one. A branded calendar ensures that your business stays front and center, month after month.<\/p>\n\n\n\nCoasters:<\/strong> Coasters are an easy, affordable way to promote your brand in any setting. Whether at a home bar, office or restaurant, they offer plenty of space for your logo and are consistently visible during daily use.<\/p>\n\n\n\nMouse pads: <\/strong>Mouse pads are an item you\u2019re likely to use but not likely to buy for yourself, which could make them an interesting promotional item for remote workers. <\/p>\n\n\n\n<\/p>\n\n\n\n
Stress balls: <\/strong>Stress balls are designed to relieve tension, which promotes relaxation and aligns with a brand\u2019s message of health and well-being. <\/p>\n\n\n\nTape measure: <\/strong>Consider branded tape measures if your target customer is likely to want one, say, if you\u2019re a skilled trade or construction company.\u00a0<\/p>\n\n\n\nBookmarks:<\/strong> Bookmarks are simple yet effective promotional products for businesses related to education, literature or leisure. Easy to hand out at events, they offer a great way to keep your logo visible in homes, offices and libraries.<\/p>\n\n\n\n<\/p>\n\n\n\n
Outdoor and travel<\/h3>\n\n\n\n Umbrellas: <\/strong>Umbrellas might seem like an unexpected product, but about 32% of our respondents say they\u2019d like to get one from a brand. <\/p>\n\n\n\nTravel coffee cups: <\/strong>For customers always on the go, travel coffee cups are a lifesaver\u2014and a perfect promotional item. Offering convenience and practicality, these cups are regularly used by commuters, students and professionals. A branded travel mug can turn every sip into a reminder of your business.<\/p>\n\n\n\n<\/p>\n\n\n\n
Bicycle reflectors: <\/strong>Branded bicycle reflectors are a practical and unique promotional item, especially popular with younger consumers. This is a perfect fit if your brand is outdoor-focused or environmentally conscious<\/p>\n\n\n\nCar stickers: <\/strong>Car stickers are a great way to advertise your brand on the go. Particularly popular with Gen Z, these fun and customizable stickers get your logo seen wherever drivers go.<\/p>\n\n\n\nHand sanitizers: <\/strong>Help your customers stay germ-free wherever they go with branded hand sanitizers. This small hygiene product is popular with 25% of consumers who said they\u2019d like to get one from a brand.<\/p>\n\n\n\nLunch boxes: <\/strong>Branded lunch boxes are perfect for consumers who pack their lunch every day. Great for office workers or students, they keep your brand visible and practical for everyday use.<\/p>\n\n\n\n<\/p>\n\n\n\n
Car air fresheners: <\/strong>Put a new spin on generic car air fresheners by choosing a shape or aroma that\u2019s unique to your brand, like a sweet-smelling air freshener for a bakery or a dog-shaped air freshener for a pet grooming business.<\/p>\n\n\n\nFirst aid kit: <\/strong>A branded bag or container filled with first aid essentials could appeal to businesses in the health, medical, construction and maintenance industries. <\/p>\n\n\n\nFood and snacks<\/h3>\n\n\n\n Chocolate bars: <\/strong>Call attention to your brand in the most scrumptious way possible\u2014a delicious chocolate bar wrapped in your logo. <\/p>\n\n\n\nSweets: <\/strong>Sweeten the deal with branded candy\u2014an irresistible giveaway perfect for pairing with other promotional items at events or handing out at trade shows. Whether gummies or hard candy, branded sweets are always a hit with customers. Gen Z, in particular, shows a strong preference for them, with 39% saying they\u2019d love to receive them as a promotional item.\u00a0<\/p>\n\n\n\nBaked goods: <\/strong>Baked goods are a unique and delicious way to connect with your customers. Branding a sweet treat\u2014like cookies, cupcakes or brownies\u2014is a sure way to win over your audience with something personal and memorable.<\/p>\n\n\n\nHome and lifestyle<\/h3>\n\n\n\n Tea towels or dish towels: <\/strong>Tea towels are another item where you can showcase an eye-catching logo design or branding.\u00a0A great option for kitchenware shop or bakeries.<\/p>\n\n\n\nBottle openers:<\/strong> Bottle openers are a practical and widely appreciated item, especially in social settings. With a cool design or custom engraving, they can turn into a fun and effective promotional product.<\/p>\n\n\n\n<\/p>\n\n\n\n
Blankets or throws: <\/strong>Promotional blankets and throws are the perfect mix of cozy luxury and lasting visibility. With 36% of respondents eager to receive them, these items are ideal for corporate giveaways or as swag at trade shows. <\/p>\n\n\n\nFridge magnets: <\/strong>While 66% of consumers said they already own at least one, fridge magnets remain a relevant promotional product, particularly among Boomers (16%) and Gen X (15%). Overall, 24% of consumers would like to receive a fridge magnet from a brand.<\/p>\n\n\n\nKeyrings: <\/strong>A keyring is a simple but effective promotional product. It\u2019s a great way to get your brand in people\u2019s pockets or on their keys, ensuring daily exposure.<\/p>\n\n\n\n<\/p>\n\n\n\n
Photo frames: <\/strong>Want your employees or customers to remember a special event? Gift them an event or achievement-specific photo frame. <\/p>\n\n\n\nPacket of plant seeds: <\/strong>Strengthen your business\u2019s environmental presence and promote your sustainable brand identity with a branded packet of plant seeds. <\/p>\n\n\n\nDIY tools: <\/strong>Branded DIY tools, like multi-tool pens, are perfect for businesses in the construction, engineering or home improvement sectors. They’re practical and helpful, giving customers something they\u2019ll actually use.<\/p>\n\n\n\nFace masks:<\/strong> Although face masks are no longer a mandatory part of our lives, they are still among the 50 most popular promotional products for brands to use; 9% of consumers would want to get one from a business.<\/p>\n\n\n\nReady to give away the best promotional products?<\/h2>\n\n\n\n As we\u2019ve seen throughout this article, promotional products remain a powerful tool for driving brand engagement and building lasting relationships with consumers. From the rising popularity of practical and unique items to the growing importance of visual design and thoughtful branding, businesses in 2025 have more opportunities than ever to make an impact.<\/p>\n\n\n\n
Aligning your promotional product strategy with consumer preferences is key to standing out in a competitive market. By selecting high-quality, useful and on-brand items that resonate with your target audience, you can increase brand recall, influence consumer behavior and foster long-term loyalty.<\/p>\n\n\n\n
At VistaPrint, we\u2019re committed to providing businesses with the insights and customizable solutions they need to succeed. Whether you’re looking to hand out branded pens, create unique promotional swag or fine-tune your strategy for maximum impact, we\u2019re here to help you navigate the top promotional product trends for 2025 and beyond.<\/p>\n\n\n\n\n \n
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\n Looking for the best promotional products in 2025? <\/div>\n\n
\n Build customer loyalty with VistaPrint\u2019s high-quality custom swag. <\/div>\n <\/div>\n\n
![\"2025](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_815,c_scale\/f_auto,q_auto\/v1746612801\/ideas-and-advice-prod\/blogadmin\/2025-top-promotional-product-trends-1\/2025-top-promotional-product-trends-1.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Favorite](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746612814\/ideas-and-advice-prod\/blogadmin\/2025-favorite-promotional-products-1\/2025-favorite-promotional-products-1.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"2025](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_868,h_1024,c_scale\/f_auto,q_auto\/v1746609497\/ideas-and-advice-prod\/blogadmin\/2025-one-size-doesnt-fit-all_35862adaab\/2025-one-size-doesnt-fit-all_35862adaab.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746425005\/ideas-and-advice-prod\/blogadmin\/women-t-shirt\/women-t-shirt.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Branded](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746425143\/ideas-and-advice-prod\/blogadmin\/branded-cap_35766278e8\/branded-cap_35766278e8.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Tote](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746425029\/ideas-and-advice-prod\/blogadmin\/tote-bag-2025\/tote-bag-2025.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Different](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746425038\/ideas-and-advice-prod\/blogadmin\/smart-tech\/smart-tech.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Branded](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746425087\/ideas-and-advice-prod\/blogadmin\/branded-phone-covers\/branded-phone-covers.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"A](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746425077\/ideas-and-advice-prod\/blogadmin\/die-cut-sticker\/die-cut-sticker.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Branded](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_697,c_scale\/f_auto,q_auto\/v1746425113\/ideas-and-advice-prod\/blogadmin\/branded-mug\/branded-mug.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Water](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746425012\/ideas-and-advice-prod\/blogadmin\/trendy-promotional-product\/trendy-promotional-product.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Branded](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746425100\/ideas-and-advice-prod\/blogadmin\/branded-pens_3577619bbd\/branded-pens_3577619bbd.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Branded](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746424980\/ideas-and-advice-prod\/blogadmin\/branded-mousepad\/branded-mousepad.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Travel](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746425021\/ideas-and-advice-prod\/blogadmin\/travel-coffee-mugs\/travel-coffee-mugs.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Branded](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746425123\/ideas-and-advice-prod\/blogadmin\/branded-lunchbox\/branded-lunchbox.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Bottle](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746424970\/ideas-and-advice-prod\/blogadmin\/bottle-openers\/bottle-openers.jpg?_i=AA\")
<\/figure>\n\n\n\n![\"Branded](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1746425132\/ideas-and-advice-prod\/blogadmin\/branded-keyrings\/branded-keyrings.jpg?_i=AA\")
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