{"id":36721,"date":"2025-05-28T14:05:54","date_gmt":"2025-05-28T14:05:54","guid":{"rendered":"https:\/\/blogadmin.vpsvc.com\/hub\/?p=36721"},"modified":"2025-05-28T14:08:02","modified_gmt":"2025-05-28T14:08:02","slug":"36721-2","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/36721-2\/","title":{"rendered":"Postcards sizes"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/v1740996447\/legacy_dam\/de-ch\/S001902805\/S001902805.png?_i=AA\" alt=\"NPIB-24626-hero-postcard-001\" class=\"wp-post-36721 wp-image-17184\" style=\"object-fit:cover;width:1001px;height:385px\"\/><\/figure>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Whether you\u2019re promoting a local event, adding thank-you offers to customer purchases or simply sending a thoughtful note to a friend, a <a href=\"https:\/\/www.vistaprint.co.uk\/marketing-materials\/standard-postcards\">custom postcard<\/a> can be your best ally \u2013 and choosing the right postcard size can make all the difference. In this guide, we\u2019ll walk you through the most common postcard sizes, their typical uses and how to pick the one that best fits your needs.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Standard Postcard Sizes in the UK<\/strong><\/h2>\n\n\n\n<p>There\u2019s more than one \u201cstandard\u201d when it comes to postcard dimensions. Each size offers something different in terms of design space, visual impact and cost.<\/p>\n\n\n\n<p>Here are the most popular UK postcard sizes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A6 (105 x 148 mm)<\/strong>: The classic choice. Compact and versatile, this is ideal for thank you notes, event reminders or simple promos.<\/li>\n\n\n\n<li><strong>A5 (148 x 210 mm)<\/strong>: A larger format with more room for bold graphics or detailed messaging.<\/li>\n\n\n\n<li><strong>A4 (210 x 297 mm)<\/strong>: Great for poster-style designs, menus or large-scale promotional materials.<\/li>\n\n\n\n<li><strong>DL (99 x 210 mm)<\/strong>: Sleek and slim. Popular for direct mailers or formal invites.<\/li>\n\n\n\n<li><strong>Small square (148 x 148 mm)<\/strong>: A modern, eye-catching format for personal or creative branding.<\/li>\n\n\n\n<li><strong>Large square (210 x 210 mm)<\/strong>: Bigger and bolder \u2013 ideal when you want your postcard to feel more like a statemen<\/li>\n<\/ul>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/v1747915674\/legacy_dam\/en-gb\/S001945572\/S001945572.png?_i=AA\" alt=\"\" class=\"wp-post-36721 wp-image-17174\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/v1747915769\/legacy_dam\/en-gb\/S001945508\/S001945508.png?_i=AA\" alt=\"MXP-39300-Postcard-retail-001\" class=\"wp-post-36721 wp-image-17175\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why size is important<\/strong><\/h2>\n\n\n\n<p>The size of your postcard affects more than just the design \u2013 it impacts how your message is received, how much information you can include and even how much it costs to print and post.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Messaging<\/strong>: Smaller postcard sizes like A6 are ideal for short messages or limited-time offers. Larger formats (A5 and A4) give you room for extra details or visual storytelling.<\/li>\n\n\n\n<li><strong>Design flexibility<\/strong>: More space allows for larger text, multiple images or more creative layouts.<\/li>\n\n\n\n<li><strong>Budget and delivery<\/strong>: Bigger cards may cost more to print and post. A6 is typically the most cost-effective option, while A4 gives you more visual impact at a higher price point.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/v1747912457\/legacy_dam\/en-gb\/S001945499\/S001945499.png?_i=AA\" alt=\"MXP-39300-HolidayHero-Postcard-001\" class=\"wp-post-36721 wp-image-17178\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/v1747915817\/legacy_dam\/en-gb\/S001945535\/S001945535.png?_i=AA\" alt=\"MXP-39300-postcard-spot-uv-001\" class=\"wp-post-36721 wp-image-17179\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Choosing the right <\/strong><strong>postcard size<\/strong><\/h2>\n\n\n\n<p>Not sure which size is right for you? Here\u2019s a breakdown that can help you decide:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>A6<\/strong>: Perfect for promo codes, thank you notes, save the dates or appointment reminders. Easy to carry and budget-friendly.<\/li>\n\n\n\n<li><strong>A5<\/strong>: Great for event invitations, new product launches or seasonal promos where you need more room to explain (or show off).<\/li>\n\n\n\n<li><strong>A4<\/strong>: Ideal for newsletters, open house invites or promotions that require space to shine.<\/li>\n\n\n\n<li><strong>DL<\/strong>: A popular choice for direct mail campaigns \u2013 especially when paired with envelopes or folded leaflets.<\/li>\n\n\n\n<li><strong>Square (148 x 148 mm)<\/strong>: Adds a modern twist to your message; perfect for lifestyle brands, photographers or creative small businesses.<\/li>\n\n\n\n<li><strong>Square (210 x 210 mm)<\/strong>: High-impact option when you want to turn heads or leave a lasting impression.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/v1748284539\/ideas-and-advice-prod\/en-gb\/Holiday_Catalog_008_InvitationsSpread_0242_content\/Holiday_Catalog_008_InvitationsSpread_0242_content.jpg?_i=AA\" alt=\"\" class=\"wp-post-36721 wp-image-17180\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to make it uniquely yours<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve picked your ideal postcard size, make it yours with custom finishes. Choose from gloss, matte or soft-touch papers, add smooth round corners for a subtly modern look, or place a QR code on the back \u2013 the options are wide open. Got more to share? Go for double-sided printing for extra space. It\u2019s all about giving your message the room \u2013 and the style \u2013 it deserves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p>Postcards may be small, but used properly, they can make a big impact \u2013 especially when you choose the right size for the job. Whether you&#8217;re sending a warm thank you, running a campaign or spreading the word about a new product, picking the right format helps your message land exactly as you intended.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Ready to create your custom postcards?\u00a0                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Explore our full range of postcard sizes, paper stocks and special finishes and create your custom postcards in minutes.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.co.uk\/marketing-materials\/postcards\"\n   title=\"Let\u2019s go!\"\n   target=\"\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/36721;https:\/\/www.vistaprint.co.uk\/marketing-materials\/postcards;Content:Text Link;Let\u2019s go!\" data-tracking-navigation-detail=\"Let\u2019s go!\">\n    Let\u2019s go!<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re promoting a local event, adding thank-you offers to customer purchases or simply sending a thoughtful note to a [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36721","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/36721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=36721"}],"version-history":[{"count":2,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/36721\/revisions"}],"predecessor-version":[{"id":36725,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/36721\/revisions\/36725"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=36721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=36721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=36721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}