{"id":37325,"date":"2025-06-23T08:49:52","date_gmt":"2025-06-23T08:49:52","guid":{"rendered":"https:\/\/blogadmin.vpsvc.com\/hub\/?p=37325"},"modified":"2025-07-07T12:22:40","modified_gmt":"2025-07-07T12:22:40","slug":"packaging-holiday-design-2","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/packaging-holiday-design-2\/","title":{"rendered":"How to create holiday packaging your customers will love"},"content":{"rendered":"\n<p>The holidays are one of the busiest and most exciting times of year for small businesses. But they\u2019re also a golden opportunity to make a lasting impression. Thoughtful holiday packaging design can elevate your brand, increase your perceived value and give your customers that little extra feeling of joy during the unboxing experience.<\/p>\n\n\n\n<p>Whether you\u2019re sending out online orders or handing over in-person gifts, festive packaging adds a layer of delight that can turn one-time buyers into loyal fans of your brand. And the best part is, you don\u2019t need a huge budget or a big redesign to make an impact. From creative color palettes to sustainable finishing touches, this guide is full of ideas to help your holiday packaging stand out.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways            <\/div>\n            <div class=\"text\">\n                <ul>\n<li aria-level=\"1\">There are plenty of clever ways to personalize your packaging, like custom stickers, tags and thank-you notes that make customers feel genuinely appreciated.<\/li>\n<li aria-level=\"1\">Eco-friendly materials that still look premium and festive, from kraft paper and twine to reusable gift bags and soy-based inks.<\/li>\n<li aria-level=\"1\">Branded packaging can increase your social shares and word-of-mouth marketing, as a unique unboxing experience is more likely to be shared.<\/li>\n<li aria-level=\"1\">Understanding how to plan ahead will mean you\u2019re ready for seasonal demand, from ordering timelines, bulk buying and shipping best practices.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Want to wow your customers this holiday season?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Make your packaging part of the celebration with custom designs that are memorable, festive and built to fit your brand.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/packaging\"\n   title=\"Explore custom packaging\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/37325;https:\/\/www.vistaprint.com\/packaging;Content:Text Link;Explore custom packaging\" data-tracking-navigation-detail=\"Explore custom packaging\">\n    Explore custom packaging<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/holiday-packaging\/holiday-packaging.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1750666618\/ideas-and-advice-prod\/blogadmin\/holiday-packaging\/holiday-packaging.jpg?_i=AA\" alt=\"Hands sticking stationary down as part of their holiday packaging\" class=\"wp-post-37325 wp-image-37337\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1750666618\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1750666618\/ideas-and-advice-prod\/blogadmin\/holiday-packaging\/holiday-packaging.jpg?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1750666618\/ideas-and-advice-prod\/blogadmin\/holiday-packaging\/holiday-packaging.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1750666618\/ideas-and-advice-prod\/blogadmin\/holiday-packaging\/holiday-packaging.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1750666618\/ideas-and-advice-prod\/blogadmin\/holiday-packaging\/holiday-packaging.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1750666618\/ideas-and-advice-prod\/blogadmin\/holiday-packaging\/holiday-packaging.jpg?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Define the look and feel of your holiday packaging<\/h2>\n\n\n\n<p>Before we dive into creative ideas, here\u2019s one tip that\u2019ll save you time, money and decision fatigue: Pick a clear aesthetic and stick with it. Whether you want your holiday packaging to feel rustic and handmade or modern and luxurious, choosing a consistent look makes the rest of your packaging choices much easier\u2014and way more impactful.<\/p>\n\n\n\n<p>It\u2019s tempting to throw every festive element into the mix, but the strongest packaging designs often keep things simple. A focused visual theme will help your brand stand out and also make it easier for customers to recognize and remember you, especially when they\u2019re sharing photos or sending your product as a gift.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use seasonal color schemes and typography<\/h3>\n\n\n\n<p>Color one of the quickest ways to set the mood for your holiday packaging. Think rich reds, pine greens, frosted whites and metallics like gold or silver for a traditional look. Or take a more playful approach with icy blues, blush pinks or jewel tones. Whatever palette you choose, make sure it ties into your <a href=\"https:\/\/www.vistaprint.com\/hub\/hub-building-a-brand-identity\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity<\/a> so your packaging feels both festive and authentic.<\/p>\n\n\n\n<p>Typography can also help express your style. Serif fonts with gold foil accents can feel upscale and polished, while bold, handwritten typefaces in bright colors add a fun and friendly vibe.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Need ideas to get started? Check out our <a href=\"https:\/\/www.vistaprint.com\/hub\/holiday-color-palette-seasonal\" target=\"_blank\" rel=\"noopener\">holiday color palette guide<\/a> for seasonal combos that\u2019ll suit every kind of brand.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"832\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/memorable-holiday\/memorable-holiday.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_832,c_scale\/f_auto,q_auto\/v1750666604\/ideas-and-advice-prod\/blogadmin\/memorable-holiday\/memorable-holiday.jpg?_i=AA\" alt=\"Hands holding custom photo of friends as part of a gift with personalized mugs\" class=\"wp-post-37325 wp-image-37332\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1750666604\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_832,c_scale\/f_auto,q_auto\/v1750666604\/ideas-and-advice-prod\/blogadmin\/memorable-holiday\/memorable-holiday.jpg?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_689,c_scale\/f_auto,q_auto\/v1750666604\/ideas-and-advice-prod\/blogadmin\/memorable-holiday\/memorable-holiday.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_526,c_scale\/f_auto,q_auto\/v1750666604\/ideas-and-advice-prod\/blogadmin\/memorable-holiday\/memorable-holiday.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_364,c_scale\/f_auto,q_auto\/v1750666604\/ideas-and-advice-prod\/blogadmin\/memorable-holiday\/memorable-holiday.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_201,c_scale\/f_auto,q_auto\/v1750666604\/ideas-and-advice-prod\/blogadmin\/memorable-holiday\/memorable-holiday.jpg?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Incorporate holiday designs<\/h3>\n\n\n\n<p>Once you\u2019ve set your colors and fonts, it\u2019s time to layer in some holiday flair. Seasonal illustrations or patterns can instantly add a festive touch without overwhelming your overall design. Classic motifs like snowflakes, pine branches, holly or stars are versatile and widely loved. If your brand leans more vintage, try hand-drawn reindeer or candy canes with a nostalgic twist. Or for a modern, minimalist look, consider simple geometric trees or a scattering of metallic dots.&nbsp;<\/p>\n\n\n\n<p>Whichever route you go, consistency is key. Carry your chosen elements across everything from mailers and wrapping to stickers and thank-you cards for a polished, professional finish.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wrapping-paper-like-a-gift\">Use wrapping paper that feels like a gift<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/packaging\/tissue-wrapping-paper\/wrapping-paper\" target=\"_blank\" rel=\"noreferrer noopener\">Wrapping paper<\/a> is one of the easiest ways to make your holiday packaging feel more thoughtful and more gift-like. It\u2019s also a great place to get creative without blowing your budget. You don\u2019t need to stick with the classic red-and-green palette unless it fits your brand. Elegant white-on-white designs, metallic finishes or printed kraft paper can feel just as festive.&nbsp;<\/p>\n\n\n\n<p>Bold patterns like stripes or polka dots add playful energy, while soft neutrals or monochrome looks give off a calm, elevated vibe. Choose a print or color that complements your branding and helps your product feel like something special, even before it\u2019s opened.<\/p>\n\n\n\n<p>Printed <a href=\"https:\/\/www.vistaprint.com\/packaging\/tissue-wrapping-paper\/custom-tissue-paper\" target=\"_blank\" rel=\"noreferrer noopener\">tissue paper<\/a> is another affordable way to add personality and texture, especially for shipping orders. And if you want to go the extra mile, consider reusable wrapping options like fabric wraps, muslin bags or printed boxes that customers can keep and reuse. It\u2019s a win for your brand and the environment. Plus, if you pick a more occasion-neutral design, you\u2019ll be able to use any leftover paper well beyond the holidays.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/custom-holiday\/custom-holiday.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1750666633\/ideas-and-advice-prod\/blogadmin\/custom-holiday\/custom-holiday.jpg?_i=AA\" alt=\"Person holding pile of wrapped gifts\" class=\"wp-post-37325 wp-image-37335\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1750666633\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1750666633\/ideas-and-advice-prod\/blogadmin\/custom-holiday\/custom-holiday.jpg?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1750666633\/ideas-and-advice-prod\/blogadmin\/custom-holiday\/custom-holiday.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1750666633\/ideas-and-advice-prod\/blogadmin\/custom-holiday\/custom-holiday.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1750666633\/ideas-and-advice-prod\/blogadmin\/custom-holiday\/custom-holiday.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1750666633\/ideas-and-advice-prod\/blogadmin\/custom-holiday\/custom-holiday.jpg?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dress it up with ribbons, twine and finishing touches<\/h2>\n\n\n\n<p>Once your product is wrapped, the fun really starts. Ribbons, twine and other small details can take your holiday packaging from basic to beautiful without a big price tag.<\/p>\n\n\n\n<p>Layering materials is an easy way to create visual interest. A wide satin ribbon wrapped around kraft paper instantly feels elevated. For something a bit more rustic, try red-and-white baker\u2019s twine over plain white paper for a cozy, handmade vibe. Or for something sleek and timeless, you can\u2019t go wrong with black or silver ribbon on matte white.<\/p>\n\n\n\n<p>If you\u2019re working with a tight budget, hand-drawn doodles are another fun way to add personality. All you need is plain kraft paper and a marker. Sketch a few snowflakes, ornaments or little fir trees. Even simple shapes like dots or garlands can make your package feel thoughtful and customized. Bonus points if you include a short handwritten message or joke to bring a smile to your customer\u2019s face.<\/p>\n\n\n\n<p>Here are a few ideas to try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Snowflakes: <\/strong>Simple or detailed, they pop even more on black kraft paper.<\/li>\n\n\n\n<li><strong>Hanging ornaments or bows:<\/strong> Draw them \u201cdangling\u201d from the top edge of the box.<\/li>\n\n\n\n<li><strong>Winter trees or snowmen:<\/strong> Keep it minimal or go all out.<\/li>\n\n\n\n<li><strong>Holiday puns or riddles:<\/strong> A little humor goes a long way.<\/li>\n<\/ul>\n\n\n\n<p>These finishing touches don\u2019t have to be perfect, just personal. And that\u2019s exactly what makes small business packaging so memorable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/with-ribbons\/with-ribbons.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1750666640\/ideas-and-advice-prod\/blogadmin\/with-ribbons\/with-ribbons.jpg?_i=AA\" alt=\"custom holiday packaging with ribbons\" class=\"wp-post-37325 wp-image-37334\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1750666640\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1750666640\/ideas-and-advice-prod\/blogadmin\/with-ribbons\/with-ribbons.jpg?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1750666640\/ideas-and-advice-prod\/blogadmin\/with-ribbons\/with-ribbons.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1750666640\/ideas-and-advice-prod\/blogadmin\/with-ribbons\/with-ribbons.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1750666640\/ideas-and-advice-prod\/blogadmin\/with-ribbons\/with-ribbons.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1750666640\/ideas-and-advice-prod\/blogadmin\/with-ribbons\/with-ribbons.jpg?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spruce it up with sprigs, flowers and herbs<\/h2>\n\n\n\n<p>Nature offers some of the best (and most affordable) packaging decorations around. Sprigs of greenery like pine, eucalyptus, fir or rosemary add instant seasonal charm, and they smell amazing, too. Whether you forage locally or grab a bunch from your florist, these small touches help you create custom holiday packaging that feels both handcrafted and heartfelt.<\/p>\n\n\n\n<p>Tuck a sprig behind a ribbon or tie it down with twine for a fresh, organic finish. You can keep it minimal or go festive with extras like pinecones, cinnamon sticks, tiny baubles or even a jingle bell or two. And if you\u2019re feeling crafty, you could arrange a cypress cutting into a tree shape and top it with a little star for a mini forest moment. It\u2019s a great way to celebrate the season and show customers that you\u2019ve gone the extra mile without going over budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalize your holiday packaging with stickers, tags and notes<\/h2>\n\n\n\n<p>When it comes to customer experience, it\u2019s the little things that count. Personalized holiday packaging, whether that\u2019s a custom sticker, a hand-signed note or a festive name tag, makes people feel seen, valued and excited to buy from you again.<\/p>\n\n\n\n<p>Holiday stickers are one of the easiest tools for seasonal branding. Use them to seal your wrapping, decorate envelopes or even include them as a small freebie inside the package. A sticker with a gold or silver finish adds a hint of glam, and with the right design, it can double as a keepsake or be used for other occasions too.<\/p>\n\n\n\n<p>You could also add a handwritten card, a thank-you message or a tag with the customer\u2019s name. These small moments of personalization help your brand feel more human and are much more likely to earn you a social media shout-out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/holiday-packaging-stickers\/holiday-packaging-stickers.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1750666647\/ideas-and-advice-prod\/blogadmin\/holiday-packaging-stickers\/holiday-packaging-stickers.jpg?_i=AA\" alt=\"Hands pressing branded stickers down on their gifts wrapped in holiday packaging\" class=\"wp-post-37325 wp-image-37333\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1750666647\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1750666647\/ideas-and-advice-prod\/blogadmin\/holiday-packaging-stickers\/holiday-packaging-stickers.jpg?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1750666647\/ideas-and-advice-prod\/blogadmin\/holiday-packaging-stickers\/holiday-packaging-stickers.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1750666647\/ideas-and-advice-prod\/blogadmin\/holiday-packaging-stickers\/holiday-packaging-stickers.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1750666647\/ideas-and-advice-prod\/blogadmin\/holiday-packaging-stickers\/holiday-packaging-stickers.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1750666647\/ideas-and-advice-prod\/blogadmin\/holiday-packaging-stickers\/holiday-packaging-stickers.jpg?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t forget holiday labels and hang tags<\/h2>\n\n\n\n<p>Functional packaging can be festive too. Holiday hang tags, return address labels and branded tape are all smart ways to make your packaging more memorable and polished without needing a full redesign.<\/p>\n\n\n\n<p>Hang tags work great both in-store and online. Use them as product tags on shelves or attach them to wrapped packages as gift labels\u2014just remember to leave space for customers to write in a \u201cto\u201d and \u201cfrom.\u201d You can even print a short seasonal message or promo code on the back for extra impact.<\/p>\n\n\n\n<p>If you&#8217;re shipping orders, don&#8217;t overlook the outside of the box. Custom tape and holiday address labels can instantly elevate plain packaging and help reinforce your brand. Even a simple detail, like a strip of tape in your brand colors with a festive message, can set the tone for a great unboxing experience. These finishing elements might seem small, but together they help you build a stronger, more cohesive brand, especially during the most competitive time of year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pullout\">Pull out all the stops with branded boxes and mailers<\/h2>\n\n\n\n<p>If you really want to wow your customers this holiday season, custom boxes and mailers are the way to go. Every fold, sticker and hidden detail is a chance to show off your brand\u2019s personality and make your product feel like a gift.<\/p>\n\n\n\n<p>Start with a clean, eye-catching exterior that reflects your brand colors or holiday packaging theme. Then go bold inside with a seasonal surprise: think snowflake-patterned linings, printed messages like \u201cOpen me!\u201d or bright tissue paper in festive colors. Tuck in a handwritten thank-you card, a discount code for their next order or a tiny freebie for extra festive joy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"832\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/ribbon-holiday\/ribbon-holiday.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_832,c_scale\/f_auto,q_auto\/v1750666625\/ideas-and-advice-prod\/blogadmin\/ribbon-holiday\/ribbon-holiday.jpg?_i=AA\" alt=\"memorable holiday packaging\" class=\"wp-post-37325 wp-image-37336\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1750666625\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_832,c_scale\/f_auto,q_auto\/v1750666625\/ideas-and-advice-prod\/blogadmin\/ribbon-holiday\/ribbon-holiday.jpg?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_689,c_scale\/f_auto,q_auto\/v1750666625\/ideas-and-advice-prod\/blogadmin\/ribbon-holiday\/ribbon-holiday.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_526,c_scale\/f_auto,q_auto\/v1750666625\/ideas-and-advice-prod\/blogadmin\/ribbon-holiday\/ribbon-holiday.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_364,c_scale\/f_auto,q_auto\/v1750666625\/ideas-and-advice-prod\/blogadmin\/ribbon-holiday\/ribbon-holiday.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_201,c_scale\/f_auto,q_auto\/v1750666625\/ideas-and-advice-prod\/blogadmin\/ribbon-holiday\/ribbon-holiday.jpg?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make your packaging shareable<\/h3>\n\n\n\n<p>A beautiful unboxing moment both memorable and Instagrammable. Customers love sharing pretty packages online, especially during the holidays when gift-giving is top of mind. Branded boxes with thoughtful touches make your packaging more likely to get photographed, tagged and posted.<\/p>\n\n\n\n<p>If you want to encourage social sharing even more, add a QR code to your thank-you card that links to a holiday message, playlist, <a href=\"https:\/\/www.vistaprint.com\/hub\/christmas-giveaway-ideas-for-business\" target=\"_blank\" rel=\"noreferrer noopener\">Christmas giveaway<\/a> or your social handles. It\u2019s a small addition that creates a big connection and gives your customers a reason to come back for more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"simple\">Keep it simple and practical with custom paper bags<\/h2>\n\n\n\n<p>Holiday packaging doesn\u2019t have to be over the top. Sometimes, the most effective solutions are also the simplest\u2014like a well-designed paper bag. Whether you\u2019re running a market stall, packing up in-store purchases or fulfilling last-minute gift orders, custom paper bags are a stylish, budget-friendly way to get festive.<\/p>\n\n\n\n<p>Plain kraft or white paper bags are endlessly versatile and easy to dress up. Add a touch of personality with a branded sticker, a piece of twine, a hang tag or even a tiny ornament. It\u2019s quick to assemble and still feels polished and thoughtful.<\/p>\n\n\n\n<p>If you&#8217;re anticipating higher demand during the holidays, consider ordering your paper bags in bulk with a seasonal version of your logo or a limited-edition design. It\u2019s a great way to make everyday packaging feel more special without needing to redesign it from scratch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"983\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/paper-bag_373316ad76\/paper-bag_373316ad76.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_983,h_768,c_scale\/f_auto,q_auto\/v1750666657\/ideas-and-advice-prod\/blogadmin\/paper-bag_373316ad76\/paper-bag_373316ad76.jpg?_i=AA\" alt=\"Person doing finishing touches to their holiday packaging with branded stationary next to them.\" class=\"wp-post-37325 wp-image-37331\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1750666657\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_983,h_768,c_scale\/f_auto,q_auto\/v1750666657\/ideas-and-advice-prod\/blogadmin\/paper-bag_373316ad76\/paper-bag_373316ad76.jpg?_i=AA 983w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_662,c_scale\/f_auto,q_auto\/v1750666657\/ideas-and-advice-prod\/blogadmin\/paper-bag_373316ad76\/paper-bag_373316ad76.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_506,c_scale\/f_auto,q_auto\/v1750666657\/ideas-and-advice-prod\/blogadmin\/paper-bag_373316ad76\/paper-bag_373316ad76.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_350,c_scale\/f_auto,q_auto\/v1750666657\/ideas-and-advice-prod\/blogadmin\/paper-bag_373316ad76\/paper-bag_373316ad76.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_193,c_scale\/f_auto,q_auto\/v1750666657\/ideas-and-advice-prod\/blogadmin\/paper-bag_373316ad76\/paper-bag_373316ad76.jpg?_i=AA 248w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"loyalty\">Add a postcard or loyalty gift as a token of appreciation<\/h2>\n\n\n\n<p>A thank-you goes a long way, especially during the holiday rush when people might be feeling stressed or overwhelmed. Thoughtful messages and little extras help show your customers that their purchase really means something to you, and they\u2019re more likely to remember (and return to) your business because of it.<\/p>\n\n\n\n<p>A branded postcard with a seasonal message is an easy win. You can personalize it by simply handwriting the customer\u2019s name or adding a short note of appreciation. Or take it a step further with a joke, quote or design so pretty they\u2019ll want to keep it on display.<\/p>\n\n\n\n<p>You could also include a loyalty treat, like a discount code for January, a free sample or a holiday sticker sheet. These small, meaningful touches show gratitude and encourage repeat purchases, helping to strengthen your customer relationships into the new year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1023\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/custom-packaging-postcard\/custom-packaging-postcard.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1023,h_1024,c_scale\/f_auto,q_auto\/v1750666664\/ideas-and-advice-prod\/blogadmin\/custom-packaging-postcard\/custom-packaging-postcard.jpg?_i=AA\" alt=\"Hand holding a personalized &quot;thank you&quot; note\" class=\"wp-post-37325 wp-image-37330\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1750666664\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1023,h_1024,c_scale\/f_auto,q_auto\/v1750666664\/ideas-and-advice-prod\/blogadmin\/custom-packaging-postcard\/custom-packaging-postcard.jpg?_i=AA 1023w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1750666664\/ideas-and-advice-prod\/blogadmin\/custom-packaging-postcard\/custom-packaging-postcard.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1750666664\/ideas-and-advice-prod\/blogadmin\/custom-packaging-postcard\/custom-packaging-postcard.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1750666664\/ideas-and-advice-prod\/blogadmin\/custom-packaging-postcard\/custom-packaging-postcard.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1750666664\/ideas-and-advice-prod\/blogadmin\/custom-packaging-postcard\/custom-packaging-postcard.jpg?_i=AA 248w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan ahead for seasonal demand<\/h2>\n\n\n\n<p>The holidays can creep up quickly when you\u2019re juggling stock, marketing, shipping and everything else that goes into running a small business. That\u2019s why it pays to get your holiday packaging plan in place early. From custom designs to delivery deadlines, a little preparation goes a long way in keeping everything running smoothly and stress-free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Know your lead times<\/h3>\n\n\n\n<p>If you\u2019re ordering custom holiday packaging, make sure you leave enough time for production, delivery and any last-minute changes. As a rule of thumb, aim to place custom packaging orders at least four to six weeks before your holiday shipping cut-off. This gives you a buffer in case of supplier delays or increased demand. And don\u2019t forget to factor in design time if you\u2019re creating something new. A quick timeline check now can save you serious stress later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ship smart<\/h3>\n\n\n\n<p>Beautiful packaging is important, but so is making sure it arrives safely. Use sturdy boxes or padded mailers to protect your products while they\u2019re in transit. Add cushioning like tissue, kraft paper or recycled filler where needed, and double-check that your labels are accurate and easy to read. And don\u2019t forget the small print\u2014return info, care instructions or handling notes can all be part of the packaging experience and help avoid customer confusion.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"575\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/packaging-box\/packaging-box.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_575,c_scale\/f_auto,q_auto\/v1750666597\/ideas-and-advice-prod\/blogadmin\/packaging-box\/packaging-box.jpg?_i=AA\" alt=\"custom holiday packaging box\" class=\"wp-post-37325 wp-image-37329\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1750666597\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_575,c_scale\/f_auto,q_auto\/v1750666597\/ideas-and-advice-prod\/blogadmin\/packaging-box\/packaging-box.jpg?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_476,c_scale\/f_auto,q_auto\/v1750666597\/ideas-and-advice-prod\/blogadmin\/packaging-box\/packaging-box.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_363,c_scale\/f_auto,q_auto\/v1750666597\/ideas-and-advice-prod\/blogadmin\/packaging-box\/packaging-box.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_251,c_scale\/f_auto,q_auto\/v1750666597\/ideas-and-advice-prod\/blogadmin\/packaging-box\/packaging-box.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1750666597\/ideas-and-advice-prod\/blogadmin\/packaging-box\/packaging-box.jpg?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sustainable\">Make your holiday packaging sustainable<\/h2>\n\n\n\n<p>Going green during the holidays doesn\u2019t mean compromising on style. In fact, holiday packaging that\u2019s eco-friendly often feels more premium because it shows that you care. You can still be festive while using materials that are kinder to the planet.<\/p>\n\n\n\n<p>Consider recycled kraft paper, biodegradable mailers or cotton ribbons in place of plastic bows, and choose soy-based inks or water-based adhesives to reduce your environmental impact. You can even design reusable elements into your packaging, like muslin bags or fabric wraps that double as part of the gift.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>For more ideas, check out our <a href=\"https:\/\/www.vistaprint.com\/hub\/box-design-ideas\" target=\"_blank\" rel=\"noopener\">box design ideas<\/a> for eco-friendly options.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"designing\">Designing custom holiday packaging<\/h2>\n\n\n\n<p>Great holiday packaging doesn\u2019t have to be complicated or expensive. It just has to feel personal, intentional and aligned with your brand. A few creative choices can elevate the customer experience and keep your business top of mind well into the new year. So with a little planning and a lot of festive spirit, your packaging can make a lasting impression.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Ready to design your own branded holiday packaging?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Check out all the customizable options we offer at Vista to gift wrap your products with some special holiday flair!                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/packaging\"\n   title=\"Design your packaging!\"\n   target=\"\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/37325;https:\/\/www.vistaprint.com\/packaging;Content:Text Link;Design your packaging!\" data-tracking-navigation-detail=\"Design your packaging!\">\n    Design your packaging!<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\">FAQs about custom holiday packaging&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How can I make my holiday packaging more sustainable?<\/h3>\n\n\n\n<p>Start by switching to recyclable or compostable materials like kraft paper, cardboard or biodegradable mailers. Use natural twine or cotton ribbon instead of plastic bows, and choose eco-friendly finishes like soy-based inks and water-based adhesives. You can also look for FSC-certified labels and minimize your ink usage by opting for simple designs that use white space effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When should I start planning my holiday packaging?<\/h3>\n\n\n\n<p>It\u2019s best to start planning two to three months in advance, especially if you\u2019re ordering custom packaging. This gives you time to design, order and receive your packaging without the stress of last-minute delays. Many suppliers experience a holiday rush, so placing your orders early means you\u2019ll have everything ready when you need it most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does holiday packaging influence customer buying decisions?<\/h3>\n\n\n\n<p>Thoughtful holiday packaging can make your product feel more like a gift, which adds perceived value and emotional impact, especially for customers buying your products as presents. It also strengthens your brand image and improves the overall unboxing experience, making customers more likely to remember you and buy again.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I reuse holiday packaging designs for other seasons?<\/h3>\n\n\n\n<p>Yes, if you keep your design elements versatile. Stick with seasonal color palettes that aren\u2019t overly holiday-specific, like metallics or winter-inspired neutrals, or opt for patterns like stripes, dots or simple illustrations that can work year-round. You can also use a holiday sticker or tag as the seasonal element, which is easy to swap out once the season changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the best practices for shipping holiday packages safely?<\/h3>\n\n\n\n<p>Use fitted boxes or padded mailers that match your product\u2019s size to prevent movement or damage when the package is in transit. Fill any empty space with protective materials like crinkle paper or tissue to avoid damage and seal your package securely with strong, weather-resistant tape. Include a clear return label and customer support details, just in case something goes wrong.<\/p>\n\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holidays are one of the busiest and most exciting times of year for small businesses. But they\u2019re also a [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":37338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Holiday Packaging Ideas to Impress Customers | VistaPrint US","_seopress_titles_desc":"From ribbons to recycled wrap, get ideas to make your holiday packaging pop this season. Find out more.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-37325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-holiday"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/37325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/184"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=37325"}],"version-history":[{"count":13,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/37325\/revisions"}],"predecessor-version":[{"id":37836,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/37325\/revisions\/37836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/37338"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=37325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=37325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=37325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}