{"id":38091,"date":"2025-07-21T15:44:07","date_gmt":"2025-07-21T15:44:07","guid":{"rendered":"https:\/\/blogadmin.vpsvc.com\/hub\/?p=38091"},"modified":"2025-07-21T15:47:30","modified_gmt":"2025-07-21T15:47:30","slug":"rewrite-the-9-types-of-packaging","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/rewrite-the-9-types-of-packaging\/","title":{"rendered":"Rewrite &#8211; The 9 types of packaging"},"content":{"rendered":"\n<p>When you\u2019re competing in a crowded marketplace, standing out and getting brand recognition is key. Your <a href=\"https:\/\/www.vistaprint.com\/hub\/ultimate-guide-to-product-packaging-design\" target=\"_blank\" rel=\"noreferrer noopener\">product packaging design<\/a> is the best way to achieve this, ensuring your brand resonates with your audience.<\/p>\n\n\n\n<p>Brand recognition from packaging hinges on these two things: the type of packaging you choose and the design you put on it. As you map out your brand identity, take some time to determine which types of packaging work for your brand and which is best for your product. You\u2019ve always got the option to stick your product in a generic box or bag, but when you can avoid being generic, do. Read on to explore all the different packaging types to help your product stand out.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Want to create your packaging?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Send your products off in style with personalized boxes, mailers, food packaging and more.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/packaging\"\n   title=\"Explore custom packaging\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/38091;https:\/\/www.vistaprint.com\/packaging;Content:Text Link;Explore custom packaging\" data-tracking-navigation-detail=\"Explore custom packaging\">\n    Explore custom packaging<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways            <\/div>\n            <div class=\"text\">\n                <ul>\n<li>Packaging by level: primary (a.k.a. product), secondary (inner) and tertiary (outer) means each layer does a different job, from protection to shelf appeal.<\/li>\n<li>Product packaging is the layer that lives closest to your product and screams your brand\u2019s name the loudest.<\/li>\n<li>The nine main types of packaging are boxes, adornment packaging, custom pouches, bottles, cans, novelty packaging, sustainable packaging, frustration\u2011free packaging and shelf\u2011ready packaging.<\/li>\n<li>Packaging by material gives you seven go\u2011to categories: cardboard, corrugated fiberboard, plastic, glass, metal, paperboard and eco\u2011friendly\/compostable. Each has its own perks and pitfalls.<\/li>\n<li>Make packaging an extension of your brand identity by syncing colors, typography, tone and unboxing experience with your core brand vibe.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-packaging-what-is-product-packaging\">What is product packaging?<\/h2>\n\n\n\n<p>Product packaging is the physical vessel, or combo of layers, that safely escorts your product from the factory line to your customer\u2019s hands. Along the way, it pulls triple duty, shielding against bumps, leaks and every curveball the logistics chain can throw. It also spells out the essentials: ingredients, sizes, usage tips, barcode and flaunting your brand personality with enough swagger to make the product impossible to ignore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why it matters<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shelf standout:<\/strong> Well\u2011designed <a href=\"https:\/\/www.vistaprint.com\/hub\/boost-business-with-custom-packaging\" target=\"_blank\" rel=\"noreferrer noopener\">custom packaging<\/a> punches through visual clutter.<\/li>\n\n\n\n<li><strong>Brand storytelling:<\/strong> Colors, copy and textures whisper (or shout) your brand\u2019s values.<\/li>\n\n\n\n<li><strong>Practical protection: <\/strong>Fewer returns, fewer headaches.<\/li>\n\n\n\n<li><strong>Customer experience: <\/strong>A memorable unboxing turns shoppers into superfans.<\/li>\n\n\n\n<li><strong>Regulatory peace of mind:<\/strong> The right labels keep the compliance police happy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"choosing-types-of-packaging\">Choosing the right type of packaging<\/h2>\n\n\n\n<p>You can\u2019t store a liquid in a cardboard box (obviously.) When you\u2019re working out the right type of packaging for your product, there\u2019s a lot to consider, like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How the product is stored (in your warehouse, on store shelves, while in transit and in the buyer\u2019s home).<\/li>\n\n\n\n<li>Your product\u2019s fragility. Does it need to be cushioned from any potential bumps or falls?<\/li>\n\n\n\n<li>Your product\u2019s shelf life. Is it a perishable food or drink that needs to be kept fresh?<\/li>\n\n\n\n<li>How many products are packaged together? A canister of dry-roasted peanuts needs different packaging than an individual cake.<\/li>\n\n\n\n<li>How heavy is your product? When you\u2019re shipping it, you pay by weight. Choosing heavy packaging for an already heavy item can mean shelling out for shipping.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding-types-of-packaging-hierarchy\">Understanding packaging hierarchy<\/h2>\n\n\n\n<p>There is a hierarchy when it comes to different types of product packaging:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outer packaging<\/h3>\n\n\n\n<p>The most durable segment of packaging, this is usually comprised of heavy-duty boxes that can protect (sometimes multiple) products against bumps and bashes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inner packaging<\/h3>\n\n\n\n<p>Inner packaging provides another layer to cushion any blows: imagine the tissue paper inside a gift box or the bubble wrap that protects delicate items during transport.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product packaging<\/h3>\n\n\n\n<p>Product packaging is\u2014as you can probably imagine\u2014what stays nearest and dearest to the individual product. It\u2019s the box of your favorite chocolates or the protective layer you peel off your new phone screen.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1753108030\/ideas-and-advice-prod\/blogadmin\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S.png?_i=AA\" class=\" swan-responsive-image wp-image-38098\" alt=\"Reusable glass packaging for skincare product.\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753108030\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1753108030\/ideas-and-advice-prod\/blogadmin\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1753108030\/ideas-and-advice-prod\/blogadmin\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1753108030\/ideas-and-advice-prod\/blogadmin\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1753108030\/ideas-and-advice-prod\/blogadmin\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1753108030\/ideas-and-advice-prod\/blogadmin\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S\/NPIB-25753-Stickers-Product-Tile-Product-Sticker-001_en-us-S.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"800\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/NPIB-40273-dew-Product-Packaging-001_en-us-S\/NPIB-40273-dew-Product-Packaging-001_en-us-S.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_800,h_600,c_scale\/f_auto,q_auto\/v1753108019\/ideas-and-advice-prod\/blogadmin\/NPIB-40273-dew-Product-Packaging-001_en-us-S\/NPIB-40273-dew-Product-Packaging-001_en-us-S.png?_i=AA\" class=\" swan-responsive-image wp-image-38097\" alt=\"Semi-transparent plastic packaging for assorted skincare products.\" loading=\"lazy\" data-transformation-crop=\"w_800,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753108019\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_800,h_600,c_scale\/f_auto,q_auto\/v1753108019\/ideas-and-advice-prod\/blogadmin\/NPIB-40273-dew-Product-Packaging-001_en-us-S\/NPIB-40273-dew-Product-Packaging-001_en-us-S.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1753108019\/ideas-and-advice-prod\/blogadmin\/NPIB-40273-dew-Product-Packaging-001_en-us-S\/NPIB-40273-dew-Product-Packaging-001_en-us-S.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1753108019\/ideas-and-advice-prod\/blogadmin\/NPIB-40273-dew-Product-Packaging-001_en-us-S\/NPIB-40273-dew-Product-Packaging-001_en-us-S.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1753108019\/ideas-and-advice-prod\/blogadmin\/NPIB-40273-dew-Product-Packaging-001_en-us-S\/NPIB-40273-dew-Product-Packaging-001_en-us-S.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1753108019\/ideas-and-advice-prod\/blogadmin\/NPIB-40273-dew-Product-Packaging-001_en-us-S\/NPIB-40273-dew-Product-Packaging-001_en-us-S.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>Look at how other brands that offer the same type of product package their products. You don\u2019t <em>have<\/em> to package your product the same way everybody else does, but it\u2019s generally a good idea to see what\u2019s working for other brands like yours. With some products, only one type of packaging makes sense. For others, you\u2019ve got room to play around and potentially subvert expectations, like packing a pair of gardening gloves in a reusable screwtop jar or selling dried beans in a box.<\/p>\n\n\n\n<p>Take a look at the different kinds of packaging out there. Many products use two or more types of packaging, like paper <em>and<\/em> a box, or a bottle <em>and<\/em> a printed label. Consider how different kinds of packaging can work together to showcase your unique product.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Master the art of packaging design for your small business!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3lbziiRqoCY?feature=oembed&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-types-of-packaging\">The 9 types of packaging<\/h2>\n\n\n\n<h3 class=\"wp-block-heading vp_toc_include\" id=\"types-of-packaging-boxes\">1. Boxes<\/h3>\n\n\n\n<p>When we say \u201cboxes,\u201d we don\u2019t <em>just<\/em> mean your traditional square cardboard box. We mean <em>every<\/em> kind of box, even boxes that aren\u2019t square or cardboard. Cartons are boxes, metal tins are basically boxes\u2026 if it\u2019s an enclosed container with rigid walls that protect the contents from impact, you\u2019ve got yourself a box.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1023\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1023,h_1024,c_scale\/f_auto,q_auto\/v1753108404\/ideas-and-advice-prod\/blogadmin\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape.png?_i=AA\" alt=\"Kraft food packaging in a cylinder and rectangular shape.\" class=\"wp-post-38091 wp-image-38100\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753108404\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1023,h_1024,c_scale\/f_auto,q_auto\/v1753108404\/ideas-and-advice-prod\/blogadmin\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape.png?_i=AA 1023w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1753108404\/ideas-and-advice-prod\/blogadmin\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1753108404\/ideas-and-advice-prod\/blogadmin\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1753108404\/ideas-and-advice-prod\/blogadmin\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1753108404\/ideas-and-advice-prod\/blogadmin\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape\/Kraft-food-packaging-in-a-cylinder-and-rectangular-shape.png?_i=AA 248w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Boxes are one of the most common types of product packaging because they\u2019re easy and convenient. Need your packaging to sit steadily on the shelf or on the ground? Put it in a box with a flat bottom and stabilizing corners. Need packaging that\u2019s easy to stack in a larger box or a shipping container? Boxes are simple. You can put pretty much anything in a box.<\/p>\n\n\n\n<p>When it comes to <a href=\"https:\/\/www.vistaprint.com\/hub\/box-packaging-designs\" target=\"_blank\" rel=\"noreferrer noopener\">box design<\/a>, they are a great blank canvas. You\u2019ve got flat, stiff surfaces perfect for printing logos and other designs onto.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Standard-box-packaging-with-holographic-sticker\/Standard-box-packaging-with-holographic-sticker.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1753108484\/ideas-and-advice-prod\/blogadmin\/Standard-box-packaging-with-holographic-sticker\/Standard-box-packaging-with-holographic-sticker.png?_i=AA\" class=\" swan-responsive-image wp-image-38101\" alt=\"Standard box packaging with holographic sticker.\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753108484\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1753108484\/ideas-and-advice-prod\/blogadmin\/Standard-box-packaging-with-holographic-sticker\/Standard-box-packaging-with-holographic-sticker.png?_i=AA 768w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1753108484\/ideas-and-advice-prod\/blogadmin\/Standard-box-packaging-with-holographic-sticker\/Standard-box-packaging-with-holographic-sticker.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1753108484\/ideas-and-advice-prod\/blogadmin\/Standard-box-packaging-with-holographic-sticker\/Standard-box-packaging-with-holographic-sticker.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1753108484\/ideas-and-advice-prod\/blogadmin\/Standard-box-packaging-with-holographic-sticker\/Standard-box-packaging-with-holographic-sticker.png?_i=AA 248w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Long-rectangular-custom-product-packaging\/Long-rectangular-custom-product-packaging.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1753108508\/ideas-and-advice-prod\/blogadmin\/Long-rectangular-custom-product-packaging\/Long-rectangular-custom-product-packaging.png?_i=AA\" class=\" swan-responsive-image wp-image-38102\" alt=\"Long rectangular custom product packaging.\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753108508\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1753108508\/ideas-and-advice-prod\/blogadmin\/Long-rectangular-custom-product-packaging\/Long-rectangular-custom-product-packaging.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1753108508\/ideas-and-advice-prod\/blogadmin\/Long-rectangular-custom-product-packaging\/Long-rectangular-custom-product-packaging.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1753108508\/ideas-and-advice-prod\/blogadmin\/Long-rectangular-custom-product-packaging\/Long-rectangular-custom-product-packaging.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1753108508\/ideas-and-advice-prod\/blogadmin\/Long-rectangular-custom-product-packaging\/Long-rectangular-custom-product-packaging.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1753108508\/ideas-and-advice-prod\/blogadmin\/Long-rectangular-custom-product-packaging\/Long-rectangular-custom-product-packaging.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>Remember how we said boxes don\u2019t have to be square? A uniquely shaped box can be an effective way to make your packaging a focal point of your brand identity. If your product is sold on store shelves, this is huge\u2014the packaging is the first thing potential buyers see.<\/p>\n\n\n\n<p>When you\u2019re designing boxes, think of how the box will actually be viewed by the buyer. Will their first glimpse be one of the box\u2019s sides displayed on a store shelf, or will it be the top of the box as they pull it from a larger shipping box?<\/p>\n\n\n\n<p><strong>Best used for:<\/strong> Almost any dry or solid goods that need stacking or easy shipping. Giftable products where printable surfaces boost brand storytelling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading vp_toc_include\" id=\"types-of-packaging-puches\">2. Custom pouches<\/h3>\n\n\n\n<p>When most people hear the word \u201cvacuum packaging,\u201d they think of airplane food. Airplane food is commonly packed in vacuum-packed wrappers, but lots of other things, like cosmetics and skincare products, snacks and pallets of boxed or bottled goods are packed up like this as well.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"683\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Custom-pouches-that-can-stand-up-on-its-own\/Custom-pouches-that-can-stand-up-on-its-own.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1753108688\/ideas-and-advice-prod\/blogadmin\/Custom-pouches-that-can-stand-up-on-its-own\/Custom-pouches-that-can-stand-up-on-its-own.png?_i=AA\" alt=\"Custom pouches that can stand up on its own.\" class=\"wp-post-38091 wp-image-38104\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753108688\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1753108688\/ideas-and-advice-prod\/blogadmin\/Custom-pouches-that-can-stand-up-on-its-own\/Custom-pouches-that-can-stand-up-on-its-own.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1753108688\/ideas-and-advice-prod\/blogadmin\/Custom-pouches-that-can-stand-up-on-its-own\/Custom-pouches-that-can-stand-up-on-its-own.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1753108688\/ideas-and-advice-prod\/blogadmin\/Custom-pouches-that-can-stand-up-on-its-own\/Custom-pouches-that-can-stand-up-on-its-own.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1753108688\/ideas-and-advice-prod\/blogadmin\/Custom-pouches-that-can-stand-up-on-its-own\/Custom-pouches-that-can-stand-up-on-its-own.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1753108688\/ideas-and-advice-prod\/blogadmin\/Custom-pouches-that-can-stand-up-on-its-own\/Custom-pouches-that-can-stand-up-on-its-own.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vistaprint.com\/packaging\/custom-pouches\" target=\"_blank\" rel=\"noreferrer noopener\">Custom pouches<\/a>, like stand\u2011up zipper bags, spouted flex\u2011packs or gusseted coffee pouches, take vacuum technology and add shelf appeal. They allow full\u2011bleed branding, easy tear\u2011notches and re\u2011closable features that keep products fresher for longer while looking slick in the aisle.<\/p>\n\n\n\n<p><strong>Best used for:<\/strong> Perishable foods or products needing extended shelf life. Bundling multiple units tightly for wholesale or travel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading vp_toc_include\" id=\"types-of-packaging-bottles\">3. Bottles<\/h3>\n\n\n\n<p>Bottles are a great go-to when your product is a liquid, a lotion or supplements. They can come in all shapes and sizes, and they\u2019re as varied as the kinds of liquids stored in them. You\u2019ve got disposable plastic bottles for things like soda and spring water, and at the opposite end of the spectrum, engraved and embossed bottles that are works of art in their own right. Any kind of bottle, disposable or collectible, benefits from thoughtful design.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"424\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Different-bottle-containers-for-skincare-product-packaging\/Different-bottle-containers-for-skincare-product-packaging.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_424,c_scale\/f_auto,q_auto\/v1753108732\/ideas-and-advice-prod\/blogadmin\/Different-bottle-containers-for-skincare-product-packaging\/Different-bottle-containers-for-skincare-product-packaging.png?_i=AA\" alt=\"Different bottle containers for skincare product packaging.\" class=\"wp-post-38091 wp-image-38105\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753108732\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_424,c_scale\/f_auto,q_auto\/v1753108732\/ideas-and-advice-prod\/blogadmin\/Different-bottle-containers-for-skincare-product-packaging\/Different-bottle-containers-for-skincare-product-packaging.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_351,c_scale\/f_auto,q_auto\/v1753108732\/ideas-and-advice-prod\/blogadmin\/Different-bottle-containers-for-skincare-product-packaging\/Different-bottle-containers-for-skincare-product-packaging.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_268,c_scale\/f_auto,q_auto\/v1753108732\/ideas-and-advice-prod\/blogadmin\/Different-bottle-containers-for-skincare-product-packaging\/Different-bottle-containers-for-skincare-product-packaging.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_185,c_scale\/f_auto,q_auto\/v1753108732\/ideas-and-advice-prod\/blogadmin\/Different-bottle-containers-for-skincare-product-packaging\/Different-bottle-containers-for-skincare-product-packaging.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_102,c_scale\/f_auto,q_auto\/v1753108732\/ideas-and-advice-prod\/blogadmin\/Different-bottle-containers-for-skincare-product-packaging\/Different-bottle-containers-for-skincare-product-packaging.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>When you want a label designed for a bottle, think about the shape of the bottle. Depending on your budget and brand goals, you might opt for custom-shaped bottles, or it might be a better choice to go with a generic-shaped bottle. Going with a \u201cbottle-shaped\u201d bottle most likely won\u2019t hurt your brand, but going for a custom shape can really up the wow factor.<\/p>\n\n\n\n<p>Bottle design tends to involve more than just a nice-looking label. If you\u2019re going the custom route, you\u2019ll also want to determine the type of closure that works best for your brand: screwtop, a cork or a swing-top.<\/p>\n\n\n\n<p><strong>Best used for: <\/strong>Beverages and cosmetics that need controlled pours. Products where shape and closure influence user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading vp_toc_include\" id=\"types-of-packaging-cans\">4. Cans<\/h3>\n\n\n\n<p>Another option for storing a liquid product is in a can.<em> <\/em>When your product is a can, your designer faces a unique conundrum: the shape. Whether it\u2019s a tall can or a short one, a skinny cylinder or a fat wide-mouthed soup can, they\u2019ve got to design with that can\u2019s curves in mind.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"2000\" height=\"1345\" data-public-id=\"ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1345,c_scale\/f_auto,q_auto\/v1704444426\/ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png?_i=AA\" alt=\"White seltzer cans, each with a different color dots.\" class=\"wp-post-38091 wp-image-38107\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1704444426\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1345,c_scale\/f_auto,q_auto\/v1704444426\/ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1242,c_scale\/f_auto,q_auto\/v1704444426\/ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1108,c_scale\/f_auto,q_auto\/v1704444426\/ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_973,c_scale\/f_auto,q_auto\/v1704444426\/ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_839,c_scale\/f_auto,q_auto\/v1704444426\/ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_704,c_scale\/f_auto,q_auto\/v1704444426\/ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_570,c_scale\/f_auto,q_auto\/v1704444426\/ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_435,c_scale\/f_auto,q_auto\/v1704444426\/ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_301,c_scale\/f_auto,q_auto\/v1704444426\/ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_166,c_scale\/f_auto,q_auto\/v1704444426\/ideas-and-advice-prod\/en-us\/attachment_87191101-e1612728420435\/attachment_87191101-e1612728420435.png?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Packaging design by it\u2019s a DOG\u2019S life via 99designs by Vista.<\/em><\/p>\n\n\n\n<p>Although your typical can is cylindrical, not <em>all<\/em> cans are. Sometimes, cans are flat with pull-tops, like the sardine can in the example below. Designing for these kinds of cans is more similar to designing a box than designing a cylindrical can because the label will be flat.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1200\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/en-us\/attachment_66635562-e1612740128221\/attachment_66635562-e1612740128221.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_600,c_scale\/f_auto,q_auto\/v1704444421\/ideas-and-advice-prod\/en-us\/attachment_66635562-e1612740128221\/attachment_66635562-e1612740128221.png?_i=AA\" alt=\"Gold sardine can with red label.\" class=\"wp-post-38091 wp-image-38109\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1704444421\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1200,h_600,c_scale\/f_auto,q_auto\/v1704444421\/ideas-and-advice-prod\/en-us\/attachment_66635562-e1612740128221\/attachment_66635562-e1612740128221.png?_i=AA 1200w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_524,c_scale\/f_auto,q_auto\/v1704444421\/ideas-and-advice-prod\/en-us\/attachment_66635562-e1612740128221\/attachment_66635562-e1612740128221.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_424,c_scale\/f_auto,q_auto\/v1704444421\/ideas-and-advice-prod\/en-us\/attachment_66635562-e1612740128221\/attachment_66635562-e1612740128221.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_324,c_scale\/f_auto,q_auto\/v1704444421\/ideas-and-advice-prod\/en-us\/attachment_66635562-e1612740128221\/attachment_66635562-e1612740128221.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_224,c_scale\/f_auto,q_auto\/v1704444421\/ideas-and-advice-prod\/en-us\/attachment_66635562-e1612740128221\/attachment_66635562-e1612740128221.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_124,c_scale\/f_auto,q_auto\/v1704444421\/ideas-and-advice-prod\/en-us\/attachment_66635562-e1612740128221\/attachment_66635562-e1612740128221.png?_i=AA 248w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Packaging design by GarryVeda.com via 99designs by Vista.<\/em><\/p>\n\n\n\n<p>A close relative of the can is the canister. You\u2019ll usually find canisters containing dry goods like vitamins, supplements, nuts and coffee beans\u2014anything that needs to have the freshness locked in. Like a can, a canister is cylindrical, so you should create your design with this shape in mind. But unlike a can, a canister can be reusable, especially if it\u2019s meant for goods like coffee beans or loose-leaf tea.<\/p>\n\n\n\n<p><strong>Best used for:<\/strong> Carbonated drinks and shelf\u2011stable foods needing light barriers. Dry goods that benefit from airtight, resealable canisters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading vp_toc_include\" id=\"types-of-packaging-novelty\">5. Novelty packaging<\/h3>\n\n\n\n<p>This type of packaging speaks for itself. Communicating a \u201cgood sense of humor\u201d to your target audience often is the dealbreaker between you and your competitors. Depending on your product (and brand), it shows that you relate to each other and creates trust, which leads to customer loyalty.<\/p>\n\n\n\n<p><strong>Best used for:<\/strong> Limited editions or gift sets seeking viral attention. Kids\u2019 products or playful brands that surprise boost engagement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"2000\" height=\"1487\" data-public-id=\"ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1487,c_scale\/f_auto,q_auto\/v1704444290\/ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg?_i=AA\" alt=\"Unique pasta packaging in a brown paper bag.\" class=\"wp-post-38091 wp-image-38111\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1704444290\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1487,c_scale\/f_auto,q_auto\/v1704444290\/ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1373,c_scale\/f_auto,q_auto\/v1704444290\/ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1225,c_scale\/f_auto,q_auto\/v1704444290\/ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1076,c_scale\/f_auto,q_auto\/v1704444290\/ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_927,c_scale\/f_auto,q_auto\/v1704444290\/ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_779,c_scale\/f_auto,q_auto\/v1704444290\/ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_630,c_scale\/f_auto,q_auto\/v1704444290\/ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_481,c_scale\/f_auto,q_auto\/v1704444290\/ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_333,c_scale\/f_auto,q_auto\/v1704444290\/ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_184,c_scale\/f_auto,q_auto\/v1704444290\/ideas-and-advice-prod\/en-us\/pasta-e1613127123422\/pasta-e1613127123422.jpg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Pasta packaging by vanessa ives via 99designs by Vista.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading vp_toc_include\" id=\"types-of-packaging-adornment\">6. Adornment packaging<\/h3>\n\n\n\n<p>This is the part where things get fancy. We\u2019re thinking sleeves, stickers, ribbons, labels, tissue paper and drawstring bags. You can get as frilly as you like with outer packaging accessories. It\u2019s decorative, eye-catching and shows consumers what your brand is about.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Bottle-packaging-with-custom-tag\/Bottle-packaging-with-custom-tag.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1753110142\/ideas-and-advice-prod\/blogadmin\/Bottle-packaging-with-custom-tag\/Bottle-packaging-with-custom-tag.png?_i=AA\" class=\" swan-responsive-image wp-image-38114\" alt=\"Bottle packaging with custom tag.\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753110142\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1753110142\/ideas-and-advice-prod\/blogadmin\/Bottle-packaging-with-custom-tag\/Bottle-packaging-with-custom-tag.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1753110142\/ideas-and-advice-prod\/blogadmin\/Bottle-packaging-with-custom-tag\/Bottle-packaging-with-custom-tag.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1753110142\/ideas-and-advice-prod\/blogadmin\/Bottle-packaging-with-custom-tag\/Bottle-packaging-with-custom-tag.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1753110142\/ideas-and-advice-prod\/blogadmin\/Bottle-packaging-with-custom-tag\/Bottle-packaging-with-custom-tag.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1753110142\/ideas-and-advice-prod\/blogadmin\/Bottle-packaging-with-custom-tag\/Bottle-packaging-with-custom-tag.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"800\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Ceramics-with-kraft-hang-tag\/Ceramics-with-kraft-hang-tag.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_800,h_600,c_scale\/f_auto,q_auto\/v1753110128\/ideas-and-advice-prod\/blogadmin\/Ceramics-with-kraft-hang-tag\/Ceramics-with-kraft-hang-tag.png?_i=AA\" class=\" swan-responsive-image wp-image-38113\" alt=\"Ceramics with kraft hang tag.\" loading=\"lazy\" data-transformation-crop=\"w_800,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753110128\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_800,h_600,c_scale\/f_auto,q_auto\/v1753110128\/ideas-and-advice-prod\/blogadmin\/Ceramics-with-kraft-hang-tag\/Ceramics-with-kraft-hang-tag.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1753110128\/ideas-and-advice-prod\/blogadmin\/Ceramics-with-kraft-hang-tag\/Ceramics-with-kraft-hang-tag.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1753110128\/ideas-and-advice-prod\/blogadmin\/Ceramics-with-kraft-hang-tag\/Ceramics-with-kraft-hang-tag.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1753110128\/ideas-and-advice-prod\/blogadmin\/Ceramics-with-kraft-hang-tag\/Ceramics-with-kraft-hang-tag.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1753110128\/ideas-and-advice-prod\/blogadmin\/Ceramics-with-kraft-hang-tag\/Ceramics-with-kraft-hang-tag.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>Be practical with the material you use, whether it\u2019s a velvet purse for fine jewelry or grease-proof paper for burgers, you\u2019ll find that some materials suit certain products better than others. Consider how it will pair with the other layers of packaging because this style is certainly too flimsy to go it alone.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1753110156\/ideas-and-advice-prod\/blogadmin\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box.png?_i=AA\" alt=\"Light paper material to wrap your product will need an additional outer layer box.\" class=\"wp-post-38091 wp-image-38115\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753110156\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1753110156\/ideas-and-advice-prod\/blogadmin\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1753110156\/ideas-and-advice-prod\/blogadmin\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1753110156\/ideas-and-advice-prod\/blogadmin\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1753110156\/ideas-and-advice-prod\/blogadmin\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1753110156\/ideas-and-advice-prod\/blogadmin\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box\/Light-paper-material-to-wrap-your-product-will-need-an-additional-outer-layer-box.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Best used for:<\/strong> Gifting and premium products that need visual flair. Adding brand personality or seasonal vibes without replacing core packaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading vp_toc_include\" id=\"types-of-packaging-sustainable\">7. Sustainable packaging<\/h3>\n\n\n\n<p>Sustainable packaging is on the rise, as societal values shift toward sustainability. In terms of packaging, it\u2019s using fewer materials without losing quality or protection. It\u2019s choosing only recycled materials and considering how to create an ethical production process with zero waste.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1248\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/en-us\/sustainable-scaled-e1613126393573\/sustainable-scaled-e1613126393573.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1024,c_scale\/f_auto,q_auto\/v1704444296\/ideas-and-advice-prod\/en-us\/sustainable-scaled-e1613126393573\/sustainable-scaled-e1613126393573.jpg?_i=AA\" alt=\"Paper, cotton and glass packaging designs.\" class=\"wp-post-38091 wp-image-38112\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1704444296\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1024,c_scale\/f_auto,q_auto\/v1704444296\/ideas-and-advice-prod\/en-us\/sustainable-scaled-e1613126393573\/sustainable-scaled-e1613126393573.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1024,c_scale\/f_auto,q_auto\/v1704444296\/ideas-and-advice-prod\/en-us\/sustainable-scaled-e1613126393573\/sustainable-scaled-e1613126393573.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_859,c_scale\/f_auto,q_auto\/v1704444296\/ideas-and-advice-prod\/en-us\/sustainable-scaled-e1613126393573\/sustainable-scaled-e1613126393573.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_695,c_scale\/f_auto,q_auto\/v1704444296\/ideas-and-advice-prod\/en-us\/sustainable-scaled-e1613126393573\/sustainable-scaled-e1613126393573.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_531,c_scale\/f_auto,q_auto\/v1704444296\/ideas-and-advice-prod\/en-us\/sustainable-scaled-e1613126393573\/sustainable-scaled-e1613126393573.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_367,c_scale\/f_auto,q_auto\/v1704444296\/ideas-and-advice-prod\/en-us\/sustainable-scaled-e1613126393573\/sustainable-scaled-e1613126393573.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_203,c_scale\/f_auto,q_auto\/v1704444296\/ideas-and-advice-prod\/en-us\/sustainable-scaled-e1613126393573\/sustainable-scaled-e1613126393573.jpg?_i=AA 248w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Earthy packaging designs by KisaDesign via 99designs by Vista.<\/em><\/p>\n\n\n\n<p>It\u2019s no secret that this aspect is becoming increasingly important, and if your brand isn\u2019t actively pushing boundaries towards a greener world, you\u2019re more likely to lose than gain customers.<\/p>\n\n\n\n<p><strong>Best used for:<\/strong> Eco\u2011conscious brands wanting to reduce environmental impact. Direct-to-consumer subscriptions where low\u2011waste packaging is a selling point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading vp_toc_include\" id=\"types-of-packaging-frustration-free\">8. Frustration\u2011free packaging<\/h3>\n\n\n\n<p>Ever wrestled a plastic clamshell and lost? <a href=\"https:\/\/www.vistaprint.com\/hub\/frustration-free-packaging\" target=\"_blank\" rel=\"noreferrer noopener\">Frustration\u2011free packaging<\/a> exists to end that pain. The goal is simple: make packages that open quickly, without scissors, knives or profanity. Think tear\u2011strips, pull\u2011tabs and peel\u2011back seals, plus materials that slide straight into the recycling bin, no mixed plastics nightmare required.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"424\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Easy-to-open-packaging-pouches\/Easy-to-open-packaging-pouches.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_424,c_scale\/f_auto,q_auto\/v1753110356\/ideas-and-advice-prod\/blogadmin\/Easy-to-open-packaging-pouches\/Easy-to-open-packaging-pouches.png?_i=AA\" alt=\"Easy to open packaging pouches.\" class=\"wp-post-38091 wp-image-38116\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753110356\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_424,c_scale\/f_auto,q_auto\/v1753110356\/ideas-and-advice-prod\/blogadmin\/Easy-to-open-packaging-pouches\/Easy-to-open-packaging-pouches.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_351,c_scale\/f_auto,q_auto\/v1753110356\/ideas-and-advice-prod\/blogadmin\/Easy-to-open-packaging-pouches\/Easy-to-open-packaging-pouches.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_268,c_scale\/f_auto,q_auto\/v1753110356\/ideas-and-advice-prod\/blogadmin\/Easy-to-open-packaging-pouches\/Easy-to-open-packaging-pouches.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_185,c_scale\/f_auto,q_auto\/v1753110356\/ideas-and-advice-prod\/blogadmin\/Easy-to-open-packaging-pouches\/Easy-to-open-packaging-pouches.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_102,c_scale\/f_auto,q_auto\/v1753110356\/ideas-and-advice-prod\/blogadmin\/Easy-to-open-packaging-pouches\/Easy-to-open-packaging-pouches.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Amazon popularized the term, but the concept works wherever ease of unboxing matters. By ditching twist\u2011ties, wire fasteners and excess filler, brands cut down on waste and returns caused by damaged products or irate customers. Good, frustration\u2011free design also means fewer small parts for toddlers (and adults) to accidentally swallow.<\/p>\n\n\n\n<p><strong>Best used for: <\/strong>E\u2011commerce products that ship directly to consumers. Electronics, baby gear or kitchen gadgets where quick, tool\u2011free access matters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading vp_toc_include\" id=\"shelf-ready-types-of-packaging\">9. Shelf\u2011ready packaging<\/h3>\n\n\n\n<p>Shelf\u2011ready packaging is the retail worker\u2019s best friend: cartons that double as display units. Perforated tear\u2011away panels or hinged lids transform a shipping case into a tidy, branded tray ready to slide onto the shelf. No box cutters, no product rearranging\u2014just pop, fold and sell.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Shelf-ready-packaging-for-cosmetic-brand\/Shelf-ready-packaging-for-cosmetic-brand.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1753110449\/ideas-and-advice-prod\/blogadmin\/Shelf-ready-packaging-for-cosmetic-brand\/Shelf-ready-packaging-for-cosmetic-brand.png?_i=AA\" alt=\"Shelf ready packaging for cosmetic brand.\" class=\"wp-post-38091 wp-image-38117\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753110449\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1753110449\/ideas-and-advice-prod\/blogadmin\/Shelf-ready-packaging-for-cosmetic-brand\/Shelf-ready-packaging-for-cosmetic-brand.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1753110449\/ideas-and-advice-prod\/blogadmin\/Shelf-ready-packaging-for-cosmetic-brand\/Shelf-ready-packaging-for-cosmetic-brand.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1753110449\/ideas-and-advice-prod\/blogadmin\/Shelf-ready-packaging-for-cosmetic-brand\/Shelf-ready-packaging-for-cosmetic-brand.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1753110449\/ideas-and-advice-prod\/blogadmin\/Shelf-ready-packaging-for-cosmetic-brand\/Shelf-ready-packaging-for-cosmetic-brand.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1753110449\/ideas-and-advice-prod\/blogadmin\/Shelf-ready-packaging-for-cosmetic-brand\/Shelf-ready-packaging-for-cosmetic-brand.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Because the outer faces stay visible, shelf-ready packaging offers prime real estate for logos, colors and barcodes. It also keeps stock organized, reduces labor costs and speeds up replenishment in high\u2011traffic aisles. Whether you\u2019re selling snack bars, soaps or seasonal promos, this packaging keeps things looking sharp while protecting goods during transit.<\/p>\n\n\n\n<p><strong>Best used for:<\/strong> High\u2011turnover grocery items that need fast shelf replenishment. Club\u2011store or big\u2011box retail packs where branding must face shoppers from the get\u2011go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-packaging-materials\">Packaging by materials<\/h2>\n\n\n\n<p>Before you pick a box or bottle, remember that the stuff it\u2019s made of matters just as much as the shape, each material brings its own superpowers and kryptonite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cardboard packaging<\/h3>\n\n\n\n<p><strong>Pros: <\/strong>Cardboard is lightweight and inexpensive, prints beautifully on its smooth surface and is widely accepted by curbside recycling programs.<\/p>\n\n\n\n<p><strong>Cons:<\/strong> On the downside, cardboard soaks up moisture like a sponge and cannot safely support very heavy loads without additional reinforcement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Corrugated fiberboard packaging<\/h3>\n\n\n\n<p><strong>Pros:<\/strong> Corrugated fiberboard sandwiches fluted paper between liners, giving it triple\u2011layer toughness that cushions shocks and remains widely recyclable almost everywhere.<\/p>\n\n\n\n<p><strong>Cons:<\/strong> Its bulkier profile takes up more storage space and, without specialty finishes, can look more utilitarian than premium on retail shelves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plastic packaging<\/h3>\n\n\n\n<p><strong>Pros:<\/strong> Plastic can be molded into almost any shape, offers crystal\u2011clear visibility when needed and provides excellent moisture and oxygen barriers for food safety.<\/p>\n\n\n\n<p><strong>Cons:<\/strong> The material\u2019s environmental footprint is significant when it isn\u2019t recycled properly, and clear plastic can scratch or grow cloudy over time with repeated handling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Glass packaging<\/h3>\n\n\n\n<p><strong>Pros:<\/strong> Glass delivers a premium, glossy look, forms an impermeable barrier that never leaches into contents and can be recycled endlessly without quality loss.<\/p>\n\n\n\n<p><strong>Cons:<\/strong> It is heavy and breakable, which drives up shipping costs and raises the risk of damage in transit.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Glass-packaging-for-a-health-foods-brand\/Glass-packaging-for-a-health-foods-brand.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1753110531\/ideas-and-advice-prod\/blogadmin\/Glass-packaging-for-a-health-foods-brand\/Glass-packaging-for-a-health-foods-brand.png?_i=AA\" alt=\"Glass packaging for a health foods brand.\" class=\"wp-post-38091 wp-image-38119\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753110531\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1753110531\/ideas-and-advice-prod\/blogadmin\/Glass-packaging-for-a-health-foods-brand\/Glass-packaging-for-a-health-foods-brand.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1753110531\/ideas-and-advice-prod\/blogadmin\/Glass-packaging-for-a-health-foods-brand\/Glass-packaging-for-a-health-foods-brand.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1753110531\/ideas-and-advice-prod\/blogadmin\/Glass-packaging-for-a-health-foods-brand\/Glass-packaging-for-a-health-foods-brand.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1753110531\/ideas-and-advice-prod\/blogadmin\/Glass-packaging-for-a-health-foods-brand\/Glass-packaging-for-a-health-foods-brand.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1753110531\/ideas-and-advice-prod\/blogadmin\/Glass-packaging-for-a-health-foods-brand\/Glass-packaging-for-a-health-foods-brand.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Metal packaging<\/h3>\n\n\n\n<p><strong>Pros:<\/strong> Aluminum and tinplate cans are strong, block 100% of light and are readily recyclable in most municipal streams.<\/p>\n\n\n\n<p><strong>Cons:<\/strong> They can dent or crease under impact, may corrode if internal coatings fail and generally cost more than comparable plastic options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paperboard packaging<\/h3>\n\n\n\n<p><strong>Pros:<\/strong> Paperboard folds flat for efficient transport, offers a smooth, printable canvas and is available in compostable or FSC\u2011certified varieties.<\/p>\n\n\n\n<p><strong>Cons:<\/strong> Because it is relatively thin, paperboard lacks structural strength and usually needs liners or coatings to survive humid or greasy environments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eco\u2011friendly\/compostable packaging<\/h3>\n\n\n\n<p><strong>Pros:<\/strong> Plant\u2011based bioplastics, mushroom foam and molded pulp score points with eco\u2011minded consumers because they break down in home compost or industrial facilities.<\/p>\n\n\n\n<p><strong>Cons:<\/strong> These newer materials often come at a higher per\u2011unit cost and can have shorter shelf lives or weaker barrier properties than conventional options.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-packaging-identity\">Designing a packaging identity<\/h2>\n\n\n\n<p>To understand the concept of a packaging identity, start by thinking about your brand identity, a collection of brand design elements like your color palette, fonts, print ads and digital footprint. Your packaging design will incorporate your brand and make the end results look cohesive.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1753110647\/ideas-and-advice-prod\/blogadmin\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity.png?_i=AA\" alt=\"More than one packaging element coming together for the full packaging identity.\" class=\"wp-post-38091 wp-image-38124\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1753110647\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1753110647\/ideas-and-advice-prod\/blogadmin\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1753110647\/ideas-and-advice-prod\/blogadmin\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1753110647\/ideas-and-advice-prod\/blogadmin\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1753110647\/ideas-and-advice-prod\/blogadmin\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1753110647\/ideas-and-advice-prod\/blogadmin\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity\/More-than-one-packaging-element-coming-together-for-the-full-packaging-identity.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Then, think about what packaging types you want to include. This could be a pouch for your product and an outer box. Consider things like: What is the best for shipping your product? Do you need eco-friendly options for your customers and brand?&nbsp;<\/p>\n\n\n\n<p>These work together to create your packaging identity and communicate your brand to your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Packaging trends to watch<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Minimalism:<\/strong> Quiet colors, clean lines, no visual shouting. Let&#8217;s product quality shine.<\/li>\n\n\n\n<li><strong>Sustainability:<\/strong> Refillable jars, monomaterials, carbon\u2011neutral inks\u2014green is the new black.<\/li>\n\n\n\n<li><strong>Unboxing experience:<\/strong> Magnetic closures, hidden messages, QR codes\u2014turn opening into a micro\u2011event.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p><a href=\"https:\/\/www.vistaprint.com\/hub\/packaging-design-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Packaging trends<\/a> are cool, but your packaging still has to feel like you. Think of them as seasoning, not the whole dish.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading vp_toc_exclude\" id=\"types-of-packaging-customer-experience\">Pack it up perfectly<\/h2>\n\n\n\n<p>When you\u2019re bringing a great product to market, putting it in great packaging can be the difference between moderate success and becoming the next big thing. Find inspiration for your packaging design in the different types of packaging other brands in your field are using\u2014you might see what\u2019s working great and build that into your branding, or you could see a huge opportunity to reinvent the wheel and wow your buyers with innovative packaging that makes your product unforgettable.<\/p>\n\n\n\n<p>Remember, your packaging should enhance buyers\u2019 experience with your product, not steal the spotlight from it. Create an enjoyable unwrapping experience by designing the perfect packaging.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Want to create your packaging?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Send your products off in style with personalized boxes, mailers, food packaging and more.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/packaging\"\n   title=\"Explore custom packaging\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/38091;https:\/\/www.vistaprint.com\/packaging;Content:Text Link;Explore custom packaging\" data-tracking-navigation-detail=\"Explore custom packaging\">\n    Explore custom packaging<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-packaging-FAQs\">Types of packaging FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are the most popular types of packaging?<\/h3>\n\n\n\n<p>Boxes and bottles still top the charts thanks to their versatility and ease of branding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the most common types of product packaging materials?<\/h3>\n\n\n\n<p>Cardboard, corrugated fiberboard and plastic dominate, though glass and metal follow close behind for food and beverages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What packaging is best for shipping fragile items?<\/h3>\n\n\n\n<p>Double\u2011wall corrugated boxes with foam or molded pulp inserts win for shock absorption, often wrapped in tertiary cardboard outers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does sustainable packaging differ from traditional packaging?<\/h3>\n\n\n\n<p>Sustainable options focus on renewable or recycled materials, reduced carbon footprints and easy recyclability or compostability, while traditional packaging prioritizes cost and durability above all else.<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re competing in a crowded marketplace, standing out and getting brand recognition is key. Your product packaging design is [&hellip;]<\/p>\n","protected":false},"author":185,"featured_media":38095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"What Are the 9 Types of Packaging? | VistaPrint US","_seopress_titles_desc":"Discover nine packaging types to showcase, protect and ship your product. Pick the perfect fit\u2014read on.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-38091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/38091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=38091"}],"version-history":[{"count":16,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/38091\/revisions"}],"predecessor-version":[{"id":38149,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/38091\/revisions\/38149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/38095"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=38091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=38091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=38091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}