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- Holiday giveaway ideas can increase customer engagement, boost sales and encourage loyalty beyond the festive season.<\/li>\n
- There\u2019s a strategy to suit every budget and business type, including BOGO deals and collaborative contests.<\/li>\n
- Social media giveaways and community partnerships are great for growing your audience while spreading holiday cheer.<\/li>\n
- Giveaways also help you showcase products, reward loyal shoppers and clear out inventory before the year ends.<\/li>\n
- The best holiday giveaways feel personal, on-brand and genuinely festive.<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
<\/p>\n\n\n\n
\n \n\n\n\n Want to stand out this season? <\/div>\n\n\n Try these DIY Christmas marketing ideas. <\/div>\n <\/div>\n\n\n \n\n Prepare for the holidays today!<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\nGive a free gift with every holiday purchase<\/h2>\n\n\n\n
During the holiday season, shoppers are out searching for the perfect gift for everyone on their list (\u2019tis the season of giving, after all!)<\/p>\n\n\n\n
But because they\u2019re so focused on getting holiday gifts, most people aren\u2019t shopping for themselves in December. So, why not show your customers that they\u2019re on your<\/em> holiday list? Offer them a gift they can enjoy with their purchase\u2014you\u2019ll be treating your customers during a time when they\u2019re unlikely to treat themselves.<\/p>\n\n\n\n
A gift with purchase is not only a great way to thank your customers<\/a> for shopping with you during the holiday season, but it also gives them an incentive to shop with your business. And if they don\u2019t want to keep the gift for themselves, they can use it as a stocking stuffer for someone else. Choose a small but memorable item like a bookmark<\/a> or festive holiday sticker pack<\/a> to keep your brand top-of-mind.<\/p>\n\n\n
\n![\"Branded](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_832,c_scale\/f_auto,q_auto\/v1755183428\/ideas-and-advice-prod\/blogadmin\/Branded-mugs-and-a-personal-card-as-example-of-holiday-giveaway-with-store-purchase\/Branded-mugs-and-a-personal-card-as-example-of-holiday-giveaway-with-store-purchase.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nConsider offering free gifts with purchases as a holiday giveaway idea.<\/em><\/p>\n\n\n\n
Offer a holiday-themed BOGO promotion<\/h2>\n\n\n\n
A holiday-themed, buy-one-get-one-free promotion (often called \u201cBOGO\u201d) is another great way to incentivize holiday shopping with your business to your customers. And as an added bonus, a promo like this can be a great way to get rid of excess inventory. <\/p>\n\n\n\n
Maybe you have an item that\u2019s not selling as well as you expected and you want to get it off the shelves before the New Year\u2014you could offer it as a BOGO deal during your holiday promotion. Remember to promote your BOGO offer on social media and in-store with seasonal signage<\/a> so your customers don\u2019t miss the deal.<\/p>\n\n\n\n
Run a \u201c12 Days of Christmas\u2019\u201d promotion<\/h2>\n\n\n\n
A \u201c12 Days of Christmas\u201d theme is a win-win for you and your customers. You get to stretch out all the fun and business exposure of a holiday giveaway for a full 12 days. And your customers get more chances to cash in on your giveaway\u2014so instead of one opportunity to receive a holiday gift or win a prize, they get 12!<\/p>\n\n\n\n
There are plenty of \u201c12 Days of Christmas\u201d giveaway ideas you could run with. You might give away a different piece of branded merchandise to shoppers each day of the promotion like a tote bag<\/a> on day one, a hat<\/a> on day two, a water bottle<\/a> on day three, etc. Or, you could raffle off a larger prize or gift card each day of the promotion.<\/p>\n\n\n\n
Another way to build excitement for your giveaway is to keep each day\u2019s promotion a secret. Unveiling the details of your promotion in real-time will create a sense of anticipation with your customers. They\u2019ll be more likely to check your social media channels, visit your business website<\/a>, or stop by your brick-and-mortar location each day to find out what gift or promotion you\u2019re running\u2014and this increased level of engagement can lead to increased sales.<\/p>\n\n\n
\n![\"Woman](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_983,h_768,c_scale\/f_auto,q_auto\/v1755183556\/ideas-and-advice-prod\/blogadmin\/Woman-handing-nicely-packed-kraft-bag-with-red-and-white-decorations\/Woman-handing-nicely-packed-kraft-bag-with-red-and-white-decorations.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nFestive promotions keep audiences engaged over the holidays.<\/em><\/p>\n\n\n\n
Host a giveaway on social media<\/h2>\n\n\n\n
Social media<\/a> is a great place to advertise your holiday giveaways. But if you\u2019re strategic about your delivery, a giveaway can also be a great way to build your social media following and increase your audience before the ball drops on December 31.<\/p>\n\n\n\n
Choose a high-value item you want to make the center of your holiday giveaway: maybe a gift basket of your best-selling products or a shopping spree at your retail location. Then, host the giveaway on your social media platforms and use the giveaway to encourage social sharing. <\/p>\n\n\n\n
For example, if you\u2019re hosting your holiday giveaway on Instagram you could let your followers know that for every person they tag in the comments they\u2019ll get a chance to win the big prize. This can act as an incentive to tag their friends\u2014and the more friends they tag, the more your social media following grows.<\/p>\n\n\n
\n![\"An](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1023,h_1024,c_scale\/f_auto,q_auto\/v1755183627\/ideas-and-advice-prod\/blogadmin\/An-example-of-a-holiday-postcard-with-colorful-topography-and-chunky-christmas-trees-that-can-help-thank-customers\/An-example-of-a-holiday-postcard-with-colorful-topography-and-chunky-christmas-trees-that-can-help-thank-customers.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nA festive thank you card makes customers feel appreciated.<\/em><\/p>\n\n\n\n
Create a holiday giveaway contest<\/h2>\n\n\n\n
As the name implies, you could <\/em>just give something away for your holiday giveaway. But you could also make your customers work for it, and turn your holiday giveaway into a holiday giveaway contest.<\/p>\n\n\n\n
While many December giveaways choose a winner at random or give a small prize to every customer, a holiday giveaway contest adds an extra element of fun and creativity\u2014both for you and your customers.<\/p>\n\n\n\n
The theme of your contest can take whatever form you\u2019d like. You might have a contest to see who can write the most original caption for one of your company\u2019s holiday social posts. Does your business serve a lot of families and children? Offer a festive coloring contest for the kids. As long as the contest is fun and holiday-appropriate, it\u2019ll drive engagement with your business throughout the holiday season (and, hopefully, drive sales<\/a> right along with it).<\/p>\n\n\n
\n![\"Holiday](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_689,c_scale\/f_auto,q_auto\/v1755183640\/ideas-and-advice-prod\/blogadmin\/Holiday-offer-idea-with-dynamic-colorful-branding\/Holiday-offer-idea-with-dynamic-colorful-branding.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nPromotional offers drive sales at Christmas and beyond.<\/em><\/p>\n\n\n\n
Partner with another local business for a holiday giveaway<\/h2>\n\n\n\n
Partnering with another local business helps spread the holiday cheer as far as possible. Since both you and your partnering business will be advertising your holiday giveaway, you each get exposure to the other business\u2019 audience, which can introduce new people to your offerings and increase your customer base.<\/p>\n\n\n\n
Look for other businesses or nonprofits in your community that would make sense to partner with for a giveaway. If you own a coffee shop, partner with a local chocolatier to put together a Christmas morning gift basket, filled with a selection of coffee and chocolate. Or if you own a yoga studio, you might launch a \u2018New Year, New You\u2019 giveaway and partner with other local wellness businesses to create a resolution-inspired giveaway package.<\/p>\n\n\n\n
Launch your giveaway collaboration with a shared hashtag and co-branded promotional materials to maximize engagement across platforms. Partnering with another local business can add more value to your holiday giveaway and help you get in front of more potential customers. It\u2019s a holiday win-win.<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nFor even more engagement, announce the partnership with email or direct mail marketing, using custom postcards<\/a> or festive email templates.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
<\/p>\n\n\n\n
Launch one of these holiday giveaway ideas with your business<\/h2>\n\n\n\n
Holiday giveaway ideas are one of the best ways to build brand awareness, drive traffic and make your customers feel valued during the most wonderful (and competitive) time of year. With just a few simple tricks and the right seasonal strategy, you\u2019ll be set up for success well into the new year.<\/p>\n\n\n\n
\n \n\n\n\n Want more tips to plan ahead? <\/div>\n\n\n Read our holiday marketing checklist to get organized early and stay ahead of the rush. <\/div>\n <\/div>\n\n