In this guide, you\u2019ll learn what to include on a business card, how to structure your business card content and explore what should be on a business card across different industries. You\u2019ll also find practical print tips to ensure every business card information element fits seamlessly into your design.<\/p>\n\n\n\n Knowing what to put on a business card starts with understanding which details belong on the front. This side of your card should feature the most essential business card content\u2014the elements that instantly identify who you are and what your business represents.<\/p>\n\n\n\n Your logo is a visual representation of what your company does and what you stand for. It should epitomize your business and is a keepsake for your customers to remember you by. When you have a logo, it makes your company feel like it\u2019s credible, professional and trustworthy.<\/p>\n\n\n\n Your logo should be displayed proudly on the front of your business card. Use a high-quality image at 300dpi (dots per inch) to make sure the edges appear crisp when printed. Try not to add text too close to the logo or scale it too big\u2014and remember to let it breathe with a little white space so your business card details don\u2019t feel crowded. <\/p>\n\n\n\n If your logo looks cramped on your business card design, scale it down a bit and increase the white space around it.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n While your logo is the key component of your brand identity, you should include your company name on your business cards, too. And give it plenty of space\u2014your name is what people are most likely to remember, so it\u2019s a critical business card layout<\/a> detail.\u00a0<\/p>\n\n\n\n Generally speaking, the name of your business should be the largest piece of text on your card. You should make sure to spell out the full name of your business so people know what your business is all about right away. Think: \u201cLuna Salon\u201d instead of just \u201cLuna\u201d or \u201cComplete Financial Solutions\u201d instead of \u201cCFS.\u201d<\/p>\n\n\n\n Do you have a tagline or slogan for your small business? Include it on your business card! If you don\u2019t have an official tagline, you can create one by summarizing what you offer in a few words\u2014this can be especially helpful if your name isn\u2019t especially self-explanatory. <\/p>\n\n\n\n For example, Stratton Design uses the tagline \u201cWebsite design & hosting\u201d on their business cards to clearly communicate what they specialize in. These few words are professional, honest and focused on their core service.<\/p>\n\n\n\n When deciding what to include on a business card, keep the front simple. Save additional business card details\u2014like your contact info or social handles\u2014for the back to maintain a clean, balanced layout.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n The back of your business card is where you can include more detailed business card information that supports what\u2019s on the front. Think of this side as space for the practical business card details that help people get in touch or learn more about you.<\/p>\n\n\n\n Create a personal connection to your business by adding your full name to your business card, along with your job title. Including your title serves as a great memory jogger, since not everyone\u2019s good with names and some people are more likely to remember you for your area of expertise. <\/p>\n\n\n\n You can also add a headshot if it feels relevant to your industry\u2014a photo is a great way to show the person behind the business, especially if you work in a client-facing position. Photo business cards are ideal for professionals like realtors, photographers and caregivers.<\/p>\n\n\n\n For global connections, remember that business card etiquette varies by country. For example, including job titles is essential in Japan<\/strong> but optional in parts of Europe<\/strong>.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n The contact information on your business card should include your email address and phone number. These are key information for a business card, and this is how most people will contact you. <\/p>\n\n\n\n When deciding what to put on a business card for your business, go with the channels you actually monitor most. If you rarely check voicemail, lead with your email or website instead.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n On your card, align your contact details left, right or center and choose a font for business cards<\/a> that\u2019s easy to read\u2014and if you prefer one of these communication methods to the other, emphasize it with a larger size or prominent placement.<\/p>\n\n\n\n Make sure to include your website URL\u2014you can drop the http:\/\/, as it\u2019s not necessary and takes up space. <\/p>\n\n\n\n Remember, it\u2019s important that there\u2019s consistency between the design of your business card<\/a> and your website. When a potential customer visits your website after seeing the URL on your business card, the experience should be cohesive from font choice to color scheme.\u00a0<\/p>\n\n\n\n If you operate out of a brick and mortar location, adding your address is vital to increasing foot traffic. Operate your business completely virtually? You don\u2019t need to include a mailing address if you\u2019re not expecting any foot traffic\u2014leave it out to save space.<\/p>\n\n\n\n For digital-first businesses, you can replace your address with a QR code that links to your website or contact form. VistaPrint\u2019s QR business cards<\/a> make this quick and easy!<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n If you\u2019re active on social media, include your social handles and recognizable social media icons on your business card<\/a>. Whether you\u2019re an avid user of TikTok or prefer Instagram, this is a great way to tell customers where they can find you and attract new followers.\u00a0<\/p>\n\n\n\n Just remember to only include profiles that reflect your professional image to keep your business card content relevant and clean.<\/p>\n\n\n\n Running out of space on your business card? Consider adding a QR code<\/a> so customers can quickly find additional information about your operating hours, special promotions or your small business story. This is something that can go on the back of your business card since it\u2019s extra information.<\/p>\n\n\n\n You can also pair a QR code with an NFC chip for a more interactive experience. Both are modern ways to share your business card details digitally. Learn more about digital business cards<\/a> in our article.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n What you include on a business card often depends on what you do. The essentials stay the same\u2014your name, logo and contact details\u2014but how you present them can change depending on your field. <\/p>\n\n\n\n As Alexandra from WildFlora says<\/a>, \u201cYou can take a business card and make it anything.\u201d<\/em> The best cards highlight what matters most to your customers and make it easy for them to connect with you. \u201cUsing them for extra information is really helpful for our customers,\u201d<\/em> Alexandra adds.\u00a0<\/p>\n\n\n\n To help you understand what should be on a business card, we\u2019ve rounded up a few examples of what information typically works best for different types of businesses.<\/p>\n\n\n\n\n\n\n
What to put on a business card: Front of the card<\/h2>\n\n\n\n
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<\/figure>\n\n\n\n1. Logo<\/h3>\n\n\n\n
2. Company name<\/h3>\n\n\n\n
3. Tagline<\/h3>\n\n\n\n
What to put on a business card: Back of the card<\/h2>\n\n\n\n
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<\/figure>\n\n\n\n4. Your name & title<\/h3>\n\n\n\n
5. Contact details<\/h3>\n\n\n\n
6. Your address: Online or physical<\/h3>\n\n\n\n
7. Social media handles<\/h3>\n\n\n\n
8. QR code<\/h3>\n\n\n\n
What to put on business cards by industry<\/h2>\n\n\n\n
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<\/figure>\n\n\n\n