{"id":42547,"date":"2025-11-02T12:17:36","date_gmt":"2025-11-02T12:17:36","guid":{"rendered":"https:\/\/blogadmin.vpsvc.com\/hub\/?p=42547"},"modified":"2025-11-21T12:59:00","modified_gmt":"2025-11-21T12:59:00","slug":"branding-colors-everything-you-need-to-choose-your-brands-color-palette","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/branding-colors-everything-you-need-to-choose-your-brands-color-palette\/","title":{"rendered":"Branding colors: Everything you need to choose your brand\u2019s color palette"},"content":{"rendered":"\n

Ever noticed how Chase, Citibank and Bank of America all use blue? That\u2019s no coincidence; they understand how powerful color psychology can be. Even other financial institutions like Prudential and Merrill Lynch use blue. These money-related companies all chose the same color for their brand identity. So what do they all know that you don\u2019t?<\/p>\n\n\n\n

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Blue is widely associated with trust and reliability, which is why many financial brands use it. <\/em><\/p>\n\n\n\n

The short answer is they know how to combine color theory and meaning with business. When building a brand, you need to understand how to use all the tools at your disposal, and that\u2019s just what we\u2019re going to discuss today.<\/p>\n\n\n\n

In this article, we\u2019ll run through everything you need to know about branding colors. We\u2019ll touch on concepts from artistic disciplines\u2014like color theory and art history\u2014and merge them with the best practices for branding<\/a>, marketing and what a company needs to survive in today\u2019s business landscape. But first things first, you need to understand just why branding colors matter so much.<\/p>\n\n\n\n

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\n “[Because] they\u2019re often the first thing people notice when they come across your brand, you have to make this first impression count. Colours become a powerful way to help build memorability for your brand\u2019s personality and tone.\u201c <\/div>\n\n

\n \u2014 Mary Pho, Art Director at VistaPrint <\/p>\n <\/blockquote>\n <\/div>\n<\/section>\n\n\n\n

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\n Key takeaways <\/div>\n
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