{"id":42720,"date":"2025-11-05T11:04:50","date_gmt":"2025-11-05T11:04:50","guid":{"rendered":"https:\/\/blogadmin.vpsvc.com\/hub\/?p=42720"},"modified":"2025-11-27T16:23:53","modified_gmt":"2025-11-27T16:23:53","slug":"refresh-brand-identity-prism","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/refresh-brand-identity-prism\/","title":{"rendered":"The Brand Identity Prism: What it is and how to use it"},"content":{"rendered":"\n<p>The Brand Identity Prism, also referred to as Kapferer\u2019s Brand Identity Prism, is a well-known marketing model that visualizes the six key elements of <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-identity\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity<\/a>. Each side of the hexagonal prism represents a different facet, which combined, defines who your brand is and how it\u2019s perceived.<\/p>\n\n\n\n<p>The Brand Identity Prism is a major contributor to our understanding of the role of storytelling in branding. It remains one of the most useful tools for businesses looking to reinforce their brand in ways that are true to their origins and core values.<\/p>\n\n\n\n<p>In this article, we will break down the six elements of the Brand Identity Prism and help you implement them into your brand strategy.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways            <\/div>\n            <div class=\"text\">\n                <ul>\n<li>The six elements of the Brand Identity Prism are Physique, Personality, Culture, Relationship, Reflection and Self-Image.<\/li>\n<li>These elements help you see how visuals, messaging and customer perception work together to tell your brand story.<\/li>\n<li>Using this framework creates a clear foundation for all of your brand communication.<\/li>\n<li>Maintaining consistency across your logo, tone of voice and customer experience is easier when you use the prism as a reference point.<\/li>\n<li>Revisit your Brand Identity Prism regularly to ensure that every campaign, product or piece of packaging still aligns with your core identity.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Want to build a strong visual foundation for your brand?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Start with your brand personality.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/hub\/understanding-brand-personality\"\n   title=\"Read and learn more.\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/42720;https:\/\/www.vistaprint.com\/hub\/understanding-brand-personality;Content:Text Link;Read and learn more.\" data-tracking-navigation-detail=\"Read and learn more.\">\n    Read and learn more.<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1762339602\/ideas-and-advice-prod\/blogadmin\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials.png?_i=AA\" alt=\"Example of brand identity with consistent color and style across marketing materials\" class=\"wp-post-42720 wp-image-42728\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1762339602\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1762339602\/ideas-and-advice-prod\/blogadmin\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1762339602\/ideas-and-advice-prod\/blogadmin\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1762339602\/ideas-and-advice-prod\/blogadmin\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1762339602\/ideas-and-advice-prod\/blogadmin\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1762339602\/ideas-and-advice-prod\/blogadmin\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials\/Example-of-brand-identity-with-consistent-color-and-style-across-marketing-materials.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Your brand identity should be consistent across all touchpoints<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Kapferer Brand Identity Prism?<\/h2>\n\n\n\n<p>The Brand Identity Prism was developed in 1986 by marketing professor <a href=\"https:\/\/www.hec.edu\/en\/knowledge\/authors\/kapferer-jean-noel\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jean-Noel Kapferer<\/a> to show how a brand is expressed through six key facets. Kapferer identified the core characteristics of brand identity and represented how they interact as parts of a prism.<\/p>\n\n\n\n<p>A brand has very specific characteristics that identify it beyond its logo and other visual designs. According to Kapferer, the brands that manage to perfectly harmonize and express these characteristics are the ones that succeed in building a strong and distinctive brand identity. The prism helps brands recognize the parts of their identity and make them work together to tell their story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 6 parts of the Brand Identity Prism explained<\/h2>\n\n\n\n<p>For the Brand Identity Prism to work as a whole, you have to start with its individual parts. We\u2019re going to walk you through each facet of the prism and then show you how to apply these building blocks to your own brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Physique<\/h3>\n\n\n\n<p>Physique describes the tangible, visual characteristics of your brand\u2014that is, everything your customers can see, touch or instantly recognize about you. This includes your logo, style guide, iconography, color palette, and the overall presentation of your business and product.<\/p>\n\n\n\n<p>Airbnb, for example, has a service in place of a physical product. This means its brand physique relies on strong visual storytelling. So instead of a product, their ads show the end result of using their service: people relaxing in welcoming, design-led spaces that feel like home. This consistent imagery helps turn an abstract concept into something familiar and emotionally resonant with audiences.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Define your brand\u2019s physique by creating a style guide that lists your logo variations, color codes and font hierarchy, and keep them consistent across every touchpoint. Learn more about creating cohesive visuals in our guide to <a href=\"https:\/\/www.vistaprint.com\/hub\/branding-brand-identity-logo\" target=\"_blank\" rel=\"noreferrer noopener\">branding, brand identity and logo design<\/a>.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"683\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1762339754\/ideas-and-advice-prod\/blogadmin\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S.png?_i=AA\" alt=\"Woman holding colorful wool outside a shop with bold branding\" class=\"wp-post-42720 wp-image-42729\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1762339754\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1762339754\/ideas-and-advice-prod\/blogadmin\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1762339754\/ideas-and-advice-prod\/blogadmin\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1762339754\/ideas-and-advice-prod\/blogadmin\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1762339754\/ideas-and-advice-prod\/blogadmin\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1762339754\/ideas-and-advice-prod\/blogadmin\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S\/120_FY24_Q4_Supershoot_Stills_PomPom_SBOPortrait_T2_120_10234-S.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Brand physique is how your brand comes across physically, including your logo and color palette<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Personality<\/h3>\n\n\n\n<p>If physique is the face of your brand, personality is the voice. Your <a href=\"https:\/\/www.vistaprint.com\/hub\/understanding-brand-personality\" target=\"_blank\" rel=\"noreferrer noopener\">brand personality<\/a> not only addresses what you say but how you say it, and it is not limited to verbal communication.<\/p>\n\n\n\n<p>Personality includes everything from your font choices and colors to the tone and style of your communication. It reflects your brand\u2019s \u201chuman characteristics\u201d and should answer the question: \u201cwho are you?\u201d If your brand were a person, how would it act, sound and connect?<\/p>\n\n\n\n<p>Nike, for example, has a clear and consistent brand personality across every touchpoint from its famous \u201cswoosh\u201d to the way athletes are positioned&nbsp; and the brand\u2019s bold, motivational copy. It is empowering, competitive, risk-taking and self-assured\u2014telling a story of triumph, no matter the challenge.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Define your brand personality by choosing three adjectives that describe your tone and style, then use them consistently across all channels to strengthen your brand identity prism.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"683\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1762339713\/ideas-and-advice-prod\/blogadmin\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a.png?_i=AA\" alt=\"Yellow and black gym branding with panther logos, two women smiling with gym equipment and matching logos\" class=\"wp-post-42720 wp-image-42730\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1762339713\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1762339713\/ideas-and-advice-prod\/blogadmin\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1762339713\/ideas-and-advice-prod\/blogadmin\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1762339713\/ideas-and-advice-prod\/blogadmin\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1762339713\/ideas-and-advice-prod\/blogadmin\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1762339713\/ideas-and-advice-prod\/blogadmin\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a\/FY24_Q4_Supershoot_Stills_GymSisters_SBO_Portrait_T2_069_5637-S_427304fe8a.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: If your brand were a person then Personality is how they would come across to other people<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Culture<\/h3>\n\n\n\n<p>Culture is your brand\u2019s origin story\u2014the values, beliefs and worldview that shape everything you do. It reflects where your brand was created, what it stands for, and how it lives its mission each day.<\/p>\n\n\n\n<p>\u201cCulture\u201d is often most visible in newer, purpose-driven companies. It has a way of expressing how a company lives its mission statement day-to-day, and it touches on the people who work there as well as the customers who interact with the product. For example, Patagonia\u2019s culture is rooted in environmental activism, which informs everything from its supply chain to its famous \u201cDon\u2019t Buy This Jacket\u201d campaign that encourages intentional purchasing.<\/p>\n\n\n\n<p>The essential question to ask to determine your company culture is: what does my brand live for? Culture brings a purpose beyond the product to your brand.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Share your culture through behind-the-scenes storytelling or branded apparel to make your purpose more tangible for customers and employees.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"2048\" height=\"2560\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_2560,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA\" alt=\"Green and pink flower stickers with text that reads \u201cIt\u2019s the little things in life.\u201d\" class=\"wp-post-42720 wp-image-42731\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762339682\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_2560,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_2560,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_2310,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_2060,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1810,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1560,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1310,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_1060,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_810,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_560,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_310,c_scale\/f_auto,q_auto\/v1762339682\/ideas-and-advice-prod\/blogadmin\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life\/Green-and-pink-flower-stickers-with-text-that-reads-Its-the-little-things-in-life.jpg?_i=AA 248w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Your branding can influence how customers perceive your world view<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Relationship<\/h3>\n\n\n\n<p>Relationship describes the engagement between a brand and consumers before, during and after purchase.<\/p>\n\n\n\n<p>This is about more than a monetary transaction: think about how your brand maintains trust and builds a healthy relationship with its customers through its interactions.<\/p>\n\n\n\n<p>Depending on the nature of your brand, this could mean fast, friendly customer support, active social engagement or a seamless online experience. At the end of the day, a strong relationship is whatever meets customer expectations and earns you <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-loyalty\" target=\"_blank\" rel=\"noreferrer noopener\">brand loyalty<\/a>.<\/p>\n\n\n\n<p>Apple is a great example of a brand that recognizes and nurtures their relationship with customers. Not only is the interface focused on usability, but the Apple stores are designed to be places where it is easy to find assistance as well as products. The relationship emphasizes seamless familiarity, meeting the needs of customers and developing without isolating the customers.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Strengthen your brand relationship by using customer feedback to refine your tone, visuals and service so that every touchpoint reinforces your brand prism.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"512\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/A-woman-standing-in-front-of-bold-branding-for-a-donut-shop\/A-woman-standing-in-front-of-bold-branding-for-a-donut-shop.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_512,h_768,c_scale\/f_auto,q_auto\/v1762339704\/ideas-and-advice-prod\/blogadmin\/A-woman-standing-in-front-of-bold-branding-for-a-donut-shop\/A-woman-standing-in-front-of-bold-branding-for-a-donut-shop.png?_i=AA\" alt=\"A woman standing in front of bold branding for a donut shop\" class=\"wp-post-42720 wp-image-42732\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1762339704\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_512,h_768,c_scale\/f_auto,q_auto\/v1762339704\/ideas-and-advice-prod\/blogadmin\/A-woman-standing-in-front-of-bold-branding-for-a-donut-shop\/A-woman-standing-in-front-of-bold-branding-for-a-donut-shop.png?_i=AA 512w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_672,c_scale\/f_auto,q_auto\/v1762339704\/ideas-and-advice-prod\/blogadmin\/A-woman-standing-in-front-of-bold-branding-for-a-donut-shop\/A-woman-standing-in-front-of-bold-branding-for-a-donut-shop.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_372,c_scale\/f_auto,q_auto\/v1762339704\/ideas-and-advice-prod\/blogadmin\/A-woman-standing-in-front-of-bold-branding-for-a-donut-shop\/A-woman-standing-in-front-of-bold-branding-for-a-donut-shop.png?_i=AA 248w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Your brand relationship refers to how you connect with customers before and after purchase<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Reflection<\/h3>\n\n\n\n<p>Reflection describes who your customers are, or who you want them to be. It\u2019s the outward mirror of your audience, built from your understanding of their goals, values and lifestyle. Think about who you would ideally like to reach. Specificity is key here. Once you get specific with your ideal customer, you can confidently pivot your brand identity towards that person when considering all the other characteristics of the prism.<\/p>\n\n\n\n<p>Glossier, for example, reflects customers who see beauty as effortless and community-driven. Its minimalist packaging, natural makeup looks and conversational tone all mirror the values of its audience: people who want to enhance rather than transform themselves. By aligning its messaging and visuals with this perception, Glossier builds strong loyalty with customers who feel genuinely represented by the brand.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Create detailed buyer personas using insights from your <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-research\" target=\"_blank\" rel=\"noreferrer noopener\">brand research<\/a> to clarify who you\u2019re talking to and tailor your brand identity prism around them.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1762339725\/ideas-and-advice-prod\/blogadmin\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding.png?_i=AA\" alt=\"A stall for a brand with pastel pink and blue branding\" class=\"wp-post-42720 wp-image-42733\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1762339725\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1762339725\/ideas-and-advice-prod\/blogadmin\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1762339725\/ideas-and-advice-prod\/blogadmin\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1762339725\/ideas-and-advice-prod\/blogadmin\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1762339725\/ideas-and-advice-prod\/blogadmin\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1762339725\/ideas-and-advice-prod\/blogadmin\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding\/A-stall-for-a-brand-with-pastel-pink-and-blue-branding.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Reflection is how your brand matches your customer\u2019s goals and values<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Self-Image<\/h3>\n\n\n\n<p>Self-image is how customers visualize their ideal selves when they engage with your brand. Understanding this allows brands to cater to their customers more effectively. Consider how their purchases and interactions with you improve their lives.<\/p>\n\n\n\n<p>Self-image serves as aspirational for both the brand and the audience. The consumer wants to view themselves in an ideal way, and your brand can strive to help them achieve their ideals.<\/p>\n\n\n\n<p>Ralph Lauren\u2019s brand famously focuses on building a storyline in which the customers can feel like upscale, healthy Americans who enjoy the outdoors, as depicted in their ad campaigns. Customers buy into the story as much as the product, seeing themselves as part of that elevated, effortless lifestyle.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1762339740\/ideas-and-advice-prod\/blogadmin\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials.png?_i=AA\" alt=\"A pok\u00e9 restaurant with consistent branding on posters, product bags and other promotional materials\" class=\"wp-post-42720 wp-image-42734\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1762339740\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1762339740\/ideas-and-advice-prod\/blogadmin\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1762339740\/ideas-and-advice-prod\/blogadmin\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1762339740\/ideas-and-advice-prod\/blogadmin\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1762339740\/ideas-and-advice-prod\/blogadmin\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1762339740\/ideas-and-advice-prod\/blogadmin\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials\/A-poke-restaurant-with-consistent-branding-on-posters-product-bags-and-other-promotional-materials.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: The brand prism is made of six elements that work together to inform your identity<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Putting the prism together<\/h2>\n\n\n\n<p>In total, there are six facets of the Brand Identity Prism: Physique, Personality, Culture, Relationship, Reflection and Self-Image. While each element works independently, they come together in four larger groups that show how your brand expresses itself both internally and externally.<\/p>\n\n\n\n<p><strong>Picture of Sender<\/strong> refers to the way the brand presents itself. This includes Physique and Personality\u2014the visual and verbal traits that make your brand instantly recognizable.<\/p>\n\n\n\n<p><strong>Picture of Receiver<\/strong> refers to how customers see and relate to your brand. It combines Reflection and Self-Image, showing how your audience perceives themselves through your products or services.<\/p>\n\n\n\n<p>The other two categories explain how your brand operates: either outwardly or behind the scenes.&nbsp;<\/p>\n\n\n\n<p><strong>Externalization<\/strong> covers everything your customers experience such as your logo, advertising, products and service which links closely to Relationship.<\/p>\n\n\n\n<p><strong>Internalization<\/strong> includes internal values, human resources policies, management culture and company behavior, aligning with Culture in the prism.<\/p>\n\n\n\n<p>All together, these categories complete the Brand Identity Prism and provide a roadmap for your brand to effectively communicate with your audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"2560\" height=\"1405\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1405,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA\" alt=\"brand identity prism infographic\" class=\"wp-post-42720 wp-image-43691\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1764260294\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1405,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA 2560w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_1124,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1014,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_904,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_794,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_684,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_575,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_465,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_355,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_245,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_136,c_scale\/f_auto,q_auto\/v1764260294\/ideas-and-advice-prod\/blogadmin\/info_Brand-identity-prism-infographic\/info_Brand-identity-prism-infographic.jpg?_i=AA 248w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to create your own Brand Identity Prism<\/h2>\n\n\n\n<p>Start by writing down your brand\u2019s mission, values and target audience. These will guide every decision you make when filling in your prism.<\/p>\n\n\n\n<p>Next, complete each of the six facets with short, descriptive words or real examples rather than long paragraphs. Aim to capture the feel of your brand in a few clear statements that describe how it looks, sounds, behaves and connects with your customers.<\/p>\n\n\n\n<p>Once you\u2019ve filled it in, look for any recurring themes. Patterns that appear across multiple facets, like confidence, creativity or community, often point to your brand\u2019s strongest traits.<\/p>\n\n\n\n<p>Finally, revisit your prism each year to make sure your visuals, messaging and customer touchpoints still align with your core identity. As your business grows, your prism should evolve too.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>To strengthen your understanding of each area, explore our guides to <a href=\"https:\/\/www.vistaprint.com\/hub\/understanding-brand-personality\" target=\"_blank\" rel=\"noreferrer noopener\">understanding brand personality<\/a> and <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-pillars\" target=\"_blank\" rel=\"noreferrer noopener\">defining your brand pillars<\/a>.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"941\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_941,h_768,c_scale\/f_auto,q_auto\/v1762339764\/ideas-and-advice-prod\/blogadmin\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer.png?_i=AA\" alt=\"A mood board for a beauty brand including products, design and customer\" class=\"wp-post-42720 wp-image-42735\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1762339764\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_941,h_768,c_scale\/f_auto,q_auto\/v1762339764\/ideas-and-advice-prod\/blogadmin\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer.png?_i=AA 941w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_692,c_scale\/f_auto,q_auto\/v1762339764\/ideas-and-advice-prod\/blogadmin\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_528,c_scale\/f_auto,q_auto\/v1762339764\/ideas-and-advice-prod\/blogadmin\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_365,c_scale\/f_auto,q_auto\/v1762339764\/ideas-and-advice-prod\/blogadmin\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_202,c_scale\/f_auto,q_auto\/v1762339764\/ideas-and-advice-prod\/blogadmin\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer\/A-mood-board-for-a-beauty-brand-including-products-design-and-customer.png?_i=AA 248w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: You should refer to and update your brand identity prism as you evolve over time<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to use the Brand Identity Prism<\/h2>\n\n\n\n<p>The Brand Identity Prism works best when you actively chart your brand through each of its facets. As you move through the prism, ask yourself questions like: What is my mission statement? Who would I pick to represent my brand? What impressions do I want people to leave my store with? Your main goal is to create consistency in each area so that each answer reinforces the others.<\/p>\n\n\n\n<p>Once you\u2019ve created a personalized Brand Identity Prism, consider summarizing your brand into a unifying <a href=\"https:\/\/www.vistaprint.com\/hub\/brand-concept\" target=\"_blank\" rel=\"noreferrer noopener\">brand concept<\/a> that defines who you are as a business and what you stand for. Be sure to keep your prism handy as a reference to guide everything from planning campaigns to updating your website or training new team members. Revisit and update it regularly as well so that your visuals, messaging and customer experience stay relevant to changes in your business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">See your brand in a whole new light<\/h2>\n\n\n\n<p>The Brand Identity Prism is a clear framework for understanding how your brand looks, sounds and connects with people. The prism is a helpful and clear way for you to craft a <a href=\"https:\/\/www.vistaprint.com\/hub\/branding-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">branding strategy<\/a> that is aligned with your personality and mission.<\/p>\n\n\n\n<p>With the prism as your guide, you can track how your brand evolves, update your messaging with confidence and make sure each facet from visuals to culture continues to support your long-term goals.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Ready to bring your Brand Identity Prism to life?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Create custom clothing and bags, from T-shirts to totes, with VistaPrint.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/clothing-bags\"\n   title=\"Get started today!\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/42720;https:\/\/www.vistaprint.com\/clothing-bags;Content:Text Link;Get started today!\" data-tracking-navigation-detail=\"Get started today!\">\n    Get started today!<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The Brand Identity Prism, also referred to as Kapferer\u2019s Brand Identity Prism, is a well-known marketing model that visualizes the [&hellip;]<\/p>\n","protected":false},"author":185,"featured_media":43693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"The Brand Identity Prism Explained | VistaPrint US","_seopress_titles_desc":"Learn how to use the Brand Identity Prism to define your brand\u2019s personality, culture and customer connection.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-42720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/42720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=42720"}],"version-history":[{"count":16,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/42720\/revisions"}],"predecessor-version":[{"id":43695,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/42720\/revisions\/43695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/43693"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=42720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=42720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=42720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}