{"id":42873,"date":"2025-11-11T06:28:31","date_gmt":"2025-11-11T06:28:31","guid":{"rendered":"https:\/\/blogadmin.vpsvc.com\/hub\/?p=42873"},"modified":"2025-11-28T15:13:35","modified_gmt":"2025-11-28T15:13:35","slug":"brand-identity-2","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/brand-identity-2\/","title":{"rendered":"What is brand identity? Develop a great one with our free downloadable worksheet"},"content":{"rendered":"\n<p>Brand identity is the special sauce that makes your business instantly recognizable and memorable. Just like your personal identity makes you uniquely you, your brand identity shapes how people see, feel about and choose your company. In this guide, you\u2019ll learn what brand identity is, why it matters, where it shows up and practical steps (with tips) to build one that works in the real world.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to come up with a brand identity | 4 essential questions to ask\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WKzFnWXQp1I?feature=oembed&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways            <\/div>\n            <div class=\"text\">\n                <ul>\n<li>A strong brand identity is the sum of visuals, voice, values and experience\u2014not just a logo.<\/li>\n<li>Consistency across every touchpoint (site, packaging, email, social, signage) builds trust and recall.<\/li>\n<li>Start with strategy: Purpose, audience and positioning guide every design choice you make.<\/li>\n<li>Keep it simple and scalable: Design assets should work on a tiny favicon and a trade-show wall.<\/li>\n<li>Document everything in a style guide so anyone creating assets keeps the brand on track.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Start the process now                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Complete VistaPrint\u2019s free branding worksheet to formalize your brand identity.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/asset.cloudinary.com\/vistaprint\/bbce44c263fbd3ec34397adb7981cb16\"\n   title=\"Download now\"\n   target=\"\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/42873;https:\/\/asset.cloudinary.com\/vistaprint\/bbce44c263fbd3ec34397adb7981cb16;Content:Text Link;Download now\" data-tracking-navigation-detail=\"Download now\">\n    Download now<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\">What is brand identity?<\/h2>\n\n\n\n<p>Brand identity is the collection of visual, verbal and experiential elements a company creates to convey the right image to its audience. It\u2019s different from <a href=\"https:\/\/www.vistaprint.com\/hub\/what-is-branding\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a>, which is the ongoing practice of shaping perception, and from brand image, which is how the world currently perceives you.&nbsp;<\/p>\n\n\n\n<p>Brand identity design covers your logo, color palette, typography, imagery, voice, tone and the ways your brand shows up across experiences\u2014from packaging to email to the way your product works. Keep it clear, consistent and true to your positioning, and customers will quickly recognize and remember you.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"360\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-28_42876247e2\/image-28_42876247e2.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_600,c_scale\/f_auto,q_auto\/v1762835730\/ideas-and-advice-prod\/blogadmin\/image-28_42876247e2\/image-28_42876247e2.jpg?_i=AA\" class=\"swan-responsive-image wp-post-42873 wp-image-42906\" alt=\"Brand identity design\" loading=\"lazy\" data-transformation-crop=\"w_360,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762835730\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_600,c_scale\/f_auto,q_auto\/v1762835730\/ideas-and-advice-prod\/blogadmin\/image-28_42876247e2\/image-28_42876247e2.jpg?_i=AA 896w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_1413,c_scale\/f_auto,q_auto\/v1762835730\/ideas-and-advice-prod\/blogadmin\/image-28_42876247e2\/image-28_42876247e2.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_1080,c_scale\/f_auto,q_auto\/v1762835730\/ideas-and-advice-prod\/blogadmin\/image-28_42876247e2\/image-28_42876247e2.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_747,c_scale\/f_auto,q_auto\/v1762835730\/ideas-and-advice-prod\/blogadmin\/image-28_42876247e2\/image-28_42876247e2.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_413,c_scale\/f_auto,q_auto\/v1762835730\/ideas-and-advice-prod\/blogadmin\/image-28_42876247e2\/image-28_42876247e2.jpg?_i=AA 248w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center\"><em>Source: Brand identity design by \u0160evarika\u2122 via 99designs by Vista.<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"360\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-30\/image-30.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_600,c_scale\/f_auto,q_auto\/v1762835540\/ideas-and-advice-prod\/blogadmin\/image-30\/image-30.jpg?_i=AA\" class=\"swan-responsive-image wp-post-42873 wp-image-42904\" alt=\"Brand identity design\" loading=\"lazy\" data-transformation-crop=\"w_360,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762835540\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_600,c_scale\/f_auto,q_auto\/v1762835540\/ideas-and-advice-prod\/blogadmin\/image-30\/image-30.jpg?_i=AA 896w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_1413,c_scale\/f_auto,q_auto\/v1762835540\/ideas-and-advice-prod\/blogadmin\/image-30\/image-30.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_1080,c_scale\/f_auto,q_auto\/v1762835540\/ideas-and-advice-prod\/blogadmin\/image-30\/image-30.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_747,c_scale\/f_auto,q_auto\/v1762835540\/ideas-and-advice-prod\/blogadmin\/image-30\/image-30.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_413,c_scale\/f_auto,q_auto\/v1762835540\/ideas-and-advice-prod\/blogadmin\/image-30\/image-30.jpg?_i=AA 248w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center\"><em>Source: Brand identity design by Yokaona via 99designs by Vista.<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p>Ultimately, your branding impacts your financial success and there\u2019s data to prove it. In a survey that <a href=\"https:\/\/99designs.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">99designs by Vista<\/a> (one of VistaPrint\u2019s design services) conducted, the majority of small business owners (86%) reported that visual branding is important to their overall business success, with 78% saying it significantly contributes to their revenue growth<sup><a href=\"https:\/\/www.vistaprint.com\/hub\/brand-identity#fn1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1<\/a><\/sup>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The importance of brand identity<\/h2>\n\n\n\n<p>A thoughtful brand identity does three big jobs: It signals what you stand for, it differentiates you from competitors and it builds loyalty over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key components of branding<\/h3>\n\n\n\n<p>Behind every strong identity sits a simple structure. <a href=\"https:\/\/www.vistaprint.com\/hub\/branding-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">Branding strategy<\/a> defines your purpose, mission, values, audiences and positioning. Expression turns that strategy into <a href=\"https:\/\/www.vistaprint.com\/hub\/business-name-ideas\" target=\"_blank\" rel=\"noreferrer noopener\">business names<\/a>, taglines, messaging and a clear voice and tone. Design translates the strategy into a system of logo, color, typography, iconography, imagery, motion and layout rules. Finally, experience applies all of the above across your website, product, packaging, service scripts, support emails and physical environments so the brand feels coherent at every step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contexts of brand identity<\/h3>\n\n\n\n<p>Your identity needs to show up consistently wherever people meet your brand. This includes your website and app, social profiles and content, online ads, product packaging and inserts, business cards, email signatures and campaigns, presentations and proposals, storefront signage and interiors, event booths and swag, and even invoices and customer support messages. If it\u2019s customer-facing, it\u2019s brand-building.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to build a brand identity<\/h2>\n\n\n\n<p>Here\u2019s how to translate your purpose and positioning into a clear, consistent identity you can apply everywhere\u2014from voice and visuals to your website, packaging and emails.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1600\" height=\"1600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-32_428879990c.jpeg\/image-32_428879990c.jpeg.\/image-32_428879990c.jpeg..\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1600,c_fill,g_auto\/f_auto,q_auto\/v1762835753\/ideas-and-advice-prod\/blogadmin\/image-32_428879990c\/image-32_428879990c.?_i=AA\" alt=\"Fun brand identity design\" class=\"wp-post-42873 wp-image-42887\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762835753\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1600,c_fill,g_auto\/f_auto,q_auto\/v1762835753\/ideas-and-advice-prod\/blogadmin\/image-32_428879990c\/image-32_428879990c.?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_fill,g_auto\/f_auto,q_auto\/v1762835753\/ideas-and-advice-prod\/blogadmin\/image-32_428879990c\/image-32_428879990c.?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_fill,g_auto\/f_auto,q_auto\/v1762835753\/ideas-and-advice-prod\/blogadmin\/image-32_428879990c\/image-32_428879990c.?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_fill,g_auto\/f_auto,q_auto\/v1762835753\/ideas-and-advice-prod\/blogadmin\/image-32_428879990c\/image-32_428879990c.?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1762835753\/ideas-and-advice-prod\/blogadmin\/image-32_428879990c\/image-32_428879990c.?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1762835753\/ideas-and-advice-prod\/blogadmin\/image-32_428879990c\/image-32_428879990c.?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1762835753\/ideas-and-advice-prod\/blogadmin\/image-32_428879990c\/image-32_428879990c.?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1762835753\/ideas-and-advice-prod\/blogadmin\/image-32_428879990c\/image-32_428879990c.?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: A colorful, playful and fun brand identity design by <a href=\"https:\/\/99designs.com\/profiles\/521505\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pecas<\/a> via 99designs by Vista.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Know who you are<\/h3>\n\n\n\n<p>Start with clarity. Define your purpose in a sentence, write three value statements that guide decisions and capture the brand personality in three adjectives that anyone on your team could recognize. Describe your positioning by stating who you serve, the need you meet, what makes you different and the proof you can show.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Read your purpose and values aloud. If they sound like any company could say them, sharpen them until only your business plausibly would.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience and competitor research<\/h3>\n\n\n\n<p>Get specific about the people you serve. Write down the situations in which they look for you, the outcomes they want, the pains they feel today and the alternatives they consider. Collect real words from customer interviews, reviews and support tickets; these phrases will become message starters and even influence naming and UI labels.&nbsp;<\/p>\n\n\n\n<p>Map your closest competitors\u2019 visuals and messages to see where categories cluster, often by color, tone or feature emphasis, then choose a lane that helps you stand apart while still feeling appropriate for the space you operate in.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1600\" height=\"1467\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-31_4288387fdc.jpeg\/image-31_4288387fdc.jpeg.\/image-31_4288387fdc.jpeg..\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1467,c_scale\/f_auto,q_auto\/v1762835767\/ideas-and-advice-prod\/blogadmin\/image-31_4288387fdc\/image-31_4288387fdc.?_i=AA\" alt=\"Bottles designed\" class=\"wp-post-42873 wp-image-42883\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762835767\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1467,c_scale\/f_auto,q_auto\/v1762835767\/ideas-and-advice-prod\/blogadmin\/image-31_4288387fdc\/image-31_4288387fdc.?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1327,c_scale\/f_auto,q_auto\/v1762835767\/ideas-and-advice-prod\/blogadmin\/image-31_4288387fdc\/image-31_4288387fdc.?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1144,c_scale\/f_auto,q_auto\/v1762835767\/ideas-and-advice-prod\/blogadmin\/image-31_4288387fdc\/image-31_4288387fdc.?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_960,c_scale\/f_auto,q_auto\/v1762835767\/ideas-and-advice-prod\/blogadmin\/image-31_4288387fdc\/image-31_4288387fdc.?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_777,c_scale\/f_auto,q_auto\/v1762835767\/ideas-and-advice-prod\/blogadmin\/image-31_4288387fdc\/image-31_4288387fdc.?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_594,c_scale\/f_auto,q_auto\/v1762835767\/ideas-and-advice-prod\/blogadmin\/image-31_4288387fdc\/image-31_4288387fdc.?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_410,c_scale\/f_auto,q_auto\/v1762835767\/ideas-and-advice-prod\/blogadmin\/image-31_4288387fdc\/image-31_4288387fdc.?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_227,c_scale\/f_auto,q_auto\/v1762835767\/ideas-and-advice-prod\/blogadmin\/image-31_4288387fdc\/image-31_4288387fdc.?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Source: Rose Finch gin bottles designed by <a href=\"https:\/\/99designs.com\/profiles\/sikaramel\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sikaramel<\/a> via 99designs by Vista.<\/em><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Create a simple \u201cCategory Map\u201d with two axes that matter to customers (for example, price vs. simplicity). Place competitors and your desired position on the grid to make differentiation visible and deliberate.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Design<\/h3>\n\n\n\n<p>Translate strategy into a <a href=\"https:\/\/www.vistaprint.com\/hub\/branding-design\" target=\"_blank\" rel=\"noreferrer noopener\">branding design<\/a> system that is distinctive, legible and easy for teams to use day-to-day. Start with typography by selecting one versatile workhorse family for body copy and interface elements and, if needed, one expressive face for headlines. Make sure your choices render well on different screens and at small sizes, and establish a type scale so headings, subheads and body text are consistent across pages and documents.&nbsp;<\/p>\n\n\n\n<p>Move to color by choosing a primary <a href=\"https:\/\/www.vistaprint.com\/hub\/branding-colors\" target=\"_blank\" rel=\"noreferrer noopener\">brand color<\/a>, a secondary accent and a balanced set of neutrals. Document hex, RGB and CMYK values so digital and print match. Consider the role of shape and form in buttons, cards and icons. The point isn\u2019t trend-chasing; it\u2019s coherence with your strategy and usefulness for the team that will apply it.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"458\" height=\"450\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-12-3_4288481b9d\/image-12-3_4288481b9d.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_458,h_450,c_scale\/f_auto,q_auto\/v1762835595\/ideas-and-advice-prod\/blogadmin\/image-12-3_4288481b9d\/image-12-3_4288481b9d.png?_i=AA\" class=\"swan-responsive-image wp-post-42873 wp-image-42884\" alt=\"Types of typography\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1762835595\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_458,h_450,c_scale\/f_auto,q_auto\/v1762835595\/ideas-and-advice-prod\/blogadmin\/image-12-3_4288481b9d\/image-12-3_4288481b9d.png?_i=AA 458w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_440,c_scale\/f_auto,q_auto\/v1762835595\/ideas-and-advice-prod\/blogadmin\/image-12-3_4288481b9d\/image-12-3_4288481b9d.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_243,c_scale\/f_auto,q_auto\/v1762835595\/ideas-and-advice-prod\/blogadmin\/image-12-3_4288481b9d\/image-12-3_4288481b9d.png?_i=AA 248w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"458\" height=\"450\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-12-4_42885380ec\/image-12-4_42885380ec.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_458,h_450,c_scale\/f_auto,q_auto\/v1762835588\/ideas-and-advice-prod\/blogadmin\/image-12-4_42885380ec\/image-12-4_42885380ec.png?_i=AA\" class=\"swan-responsive-image wp-post-42873 wp-image-42885\" alt=\"Types of typography\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1762835588\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_458,h_450,c_scale\/f_auto,q_auto\/v1762835588\/ideas-and-advice-prod\/blogadmin\/image-12-4_42885380ec\/image-12-4_42885380ec.png?_i=AA 458w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_440,c_scale\/f_auto,q_auto\/v1762835588\/ideas-and-advice-prod\/blogadmin\/image-12-4_42885380ec\/image-12-4_42885380ec.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_243,c_scale\/f_auto,q_auto\/v1762835588\/ideas-and-advice-prod\/blogadmin\/image-12-4_42885380ec\/image-12-4_42885380ec.png?_i=AA 248w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"458\" height=\"450\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-12-2_4287990d59\/image-12-2_4287990d59.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_458,h_450,c_scale\/f_auto,q_auto\/v1762835603\/ideas-and-advice-prod\/blogadmin\/image-12-2_4287990d59\/image-12-2_4287990d59.png?_i=AA\" class=\"swan-responsive-image wp-post-42873 wp-image-42879\" alt=\"Types of typography\" loading=\"lazy\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1762835603\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_458,h_450,c_scale\/f_auto,q_auto\/v1762835603\/ideas-and-advice-prod\/blogadmin\/image-12-2_4287990d59\/image-12-2_4287990d59.png?_i=AA 458w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_440,c_scale\/f_auto,q_auto\/v1762835603\/ideas-and-advice-prod\/blogadmin\/image-12-2_4287990d59\/image-12-2_4287990d59.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_243,c_scale\/f_auto,q_auto\/v1762835603\/ideas-and-advice-prod\/blogadmin\/image-12-2_4287990d59\/image-12-2_4287990d59.png?_i=AA 248w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"496\" height=\"486\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-33_42899ad0e2\/image-33_42899ad0e2.jpeg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_496,h_486,c_scale\/f_auto,q_auto\/v1762839406\/ideas-and-advice-prod\/blogadmin\/image-33_42899ad0e2\/image-33_42899ad0e2.jpeg?_i=AA\" class=\"swan-responsive-image wp-post-42873 wp-image-42899\" alt=\"Types of typography\" loading=\"lazy\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762839406\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_496,h_486,c_scale\/f_auto,q_auto\/v1762839406\/ideas-and-advice-prod\/blogadmin\/image-33_42899ad0e2\/image-33_42899ad0e2.jpeg?_i=AA 496w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_438,c_scale\/f_auto,q_auto\/v1762839406\/ideas-and-advice-prod\/blogadmin\/image-33_42899ad0e2\/image-33_42899ad0e2.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_243,c_scale\/f_auto,q_auto\/v1762839406\/ideas-and-advice-prod\/blogadmin\/image-33_42899ad0e2\/image-33_42899ad0e2.jpeg?_i=AA 248w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"has-text-align-center\"><em>The four major types of typography<\/em><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Print a one-page sampler with your fonts, headline sizes, paragraph styles and color swatches, then view it outdoors and on a phone. If anything is hard to read, adjust it before you lock the system.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Logo<\/h3>\n\n\n\n<p>Design a logo that is simple enough to work at favicon size and distinctive enough to stand out on a crowded feed. Plan for a primary lockup, a horizontal version and a compact mark or monogram for tight spaces. Define minimum sizes, clear-space rules and misuse examples so the logo doesn\u2019t get stretched, crowded or recolored in ways that dilute recognition. Export a tidy package that includes vector formats for scale (SVG, EPS), transparent PNGs for everyday use and guidelines on when to use light or dark versions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1840\" height=\"1000\" data-public-id=\"legacy_dam\/en-gb\/S001791788\/S001791788.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1840,h_1000,c_scale\/f_auto,q_auto\/v1721826571\/legacy_dam\/en-gb\/S001791788\/S001791788.png?_i=AA\" alt=\"chocolate brand logo on stickers\" class=\"wp-post-42873 wp-image-42918\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1721826571\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1840,h_1000,c_scale\/f_auto,q_auto\/v1721826571\/legacy_dam\/en-gb\/S001791788\/S001791788.png?_i=AA 1840w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_895,c_scale\/f_auto,q_auto\/v1721826571\/legacy_dam\/en-gb\/S001791788\/S001791788.png?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_786,c_scale\/f_auto,q_auto\/v1721826571\/legacy_dam\/en-gb\/S001791788\/S001791788.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_678,c_scale\/f_auto,q_auto\/v1721826571\/legacy_dam\/en-gb\/S001791788\/S001791788.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_569,c_scale\/f_auto,q_auto\/v1721826571\/legacy_dam\/en-gb\/S001791788\/S001791788.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_460,c_scale\/f_auto,q_auto\/v1721826571\/legacy_dam\/en-gb\/S001791788\/S001791788.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_352,c_scale\/f_auto,q_auto\/v1721826571\/legacy_dam\/en-gb\/S001791788\/S001791788.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_243,c_scale\/f_auto,q_auto\/v1721826571\/legacy_dam\/en-gb\/S001791788\/S001791788.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_134,c_scale\/f_auto,q_auto\/v1721826571\/legacy_dam\/en-gb\/S001791788\/S001791788.png?_i=AA 248w\" sizes=\"(max-width: 1840px) 100vw, 1840px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Test your logo in the three most common real-world contexts you\u2019ll use this year\u2014your website header, social avatar and a small print item like a sticker or card. If it struggles in any one of those, refine before launch.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create your website<\/h3>\n\n\n\n<p>Your <a href=\"https:\/\/www.vistaprint.com\/digital-marketing\/websites\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a> is often the first and most complete expression of your brand. Start with structure by planning clear navigation and a homepage that states your value in a single line above the fold. Build a component library (buttons, cards, forms, banners) so new pages stay consistent by default. Write copy in your defined voice and keep paragraphs short and scannable, using subheads to orient readers.&nbsp;<\/p>\n\n\n\n<p>Optimize performance with compressed images and lightweight code so the experience flows smoothly. Ensure accessibility by meeting contrast standards, supporting keyboard navigation and labeling forms clearly; inclusive design is good brand design.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Draft your homepage using only black text on a white page. If the story doesn\u2019t land without visuals, the message isn\u2019t clear yet.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product packaging<\/h3>\n\n\n\n<p>If you sell a physical product, <a href=\"https:\/\/www.vistaprint.com\/packaging\" target=\"_blank\" rel=\"noreferrer noopener\">packaging<\/a> is your most tactile brand moment. Begin with the unboxing flow by planning the order in which someone encounters surfaces, messages and materials. Align the structure and substrate with your values and price point. A recyclable mailer with one high-impact print area can look premium if the hierarchy is clear and the color is consistent with your palette.&nbsp;<\/p>\n\n\n\n<p>Use inserts to encourage the next step, such as a thank-you note with a short brand story, a QR code to register for benefits or a card that prompts reviews and referrals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"1024\" data-public-id=\"legacy_dam\/en-ca\/S001915769\/S001915769.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1743426555\/legacy_dam\/en-ca\/S001915769\/S001915769.png?_i=AA\" alt=\"Selection of branded packaging\" class=\"wp-post-42873 wp-image-42919\" data-transformation-crop=\"w_1024,h_1024,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1743426555\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1743426555\/legacy_dam\/en-ca\/S001915769\/S001915769.png?_i=AA 1534w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_scale\/f_auto,q_auto\/v1743426555\/legacy_dam\/en-ca\/S001915769\/S001915769.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1743426555\/legacy_dam\/en-ca\/S001915769\/S001915769.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1743426555\/legacy_dam\/en-ca\/S001915769\/S001915769.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1743426555\/legacy_dam\/en-ca\/S001915769\/S001915769.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1743426555\/legacy_dam\/en-ca\/S001915769\/S001915769.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1743426555\/legacy_dam\/en-ca\/S001915769\/S001915769.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1743426555\/legacy_dam\/en-ca\/S001915769\/S001915769.png?_i=AA 248w\" sizes=\"(max-width: 1534px) 100vw, 1534px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Build a full-scale mockup with paper, tape and a desktop printer to check reading order, crease locations and how colors look under indoor light before you order any samples.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business cards<\/h3>\n\n\n\n<p>Even in a digital world, a crisp <a href=\"https:\/\/www.vistaprint.com\/business-cards\" target=\"_blank\" rel=\"noreferrer noopener\">business card<\/a> can cement a connection at events or in client meetings. Keep content to your name, role, brand mark, essential contact details and a scannable QR that links to a well-maintained destination. Use the card to reinforce your system, not to introduce new experiments; the same type scale and color proportions should carry through. If you add a production flourish, choose one signature move such as heavier stock, soft-touch lamination, letterpress or spot gloss.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"683\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1733150542\/ideas-and-advice-prod\/blogadmin\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S.png?_i=AA\" alt=\"Branded craft store business card\" class=\"wp-post-42873 wp-image-28504\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1733150542\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_683,c_scale\/f_auto,q_auto\/v1733150542\/ideas-and-advice-prod\/blogadmin\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1733150542\/ideas-and-advice-prod\/blogadmin\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1733150542\/ideas-and-advice-prod\/blogadmin\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1733150542\/ideas-and-advice-prod\/blogadmin\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1733150542\/ideas-and-advice-prod\/blogadmin\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S\/121_FY24_Q4_Supershoot_Stills_PomPom_BC_T2_121_9982-S.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Place three cards side-by-side with different paper weights or finishes and ask two colleagues which one feels most you. The quick gut check often reveals the right choice faster than spec sheets.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email design<\/h3>\n\n\n\n<p>Email builds frequency with your audience, so clarity and consistency matter more than decoration. Establish a standard header that includes your logo and navigation and use a clear typographic hierarchy for headlines, body text and legal copy. Keep image file sizes modest so messages load quickly on mobile data, and write alt text that communicates meaning if images are blocked.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Write the subject line and preview text before you design the body. If those two lines don\u2019t make a compelling promise in your brand voice, the email won\u2019t perform.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create a brand style guide<\/h3>\n\n\n\n<p>A <a href=\"https:\/\/www.vistaprint.com\/hub\/best-brand-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">branding style guide<\/a> turns your brand into a system people can use correctly on the first try. Start with strategy summaries like purpose, audience snapshots and positioning on a half page each. Add voice and tone with examples of \u201cwrite this\u201d and \u201cavoid this,\u201d plus a short glossary of preferred terms and spellings. Document your logo with usage rules, spacing, sizing and misuse examples. Color with values, contrast guidance and approved combinations, and typography with a type scale, weights, line lengths and examples of headlines and paragraphs.&nbsp;<\/p>\n\n\n\n<p>Include imagery direction covering photography style, illustration rules and icon usage. Finish with downloadable assets and templates\u2014presentation decks, letterheads, social post starters\u2014so teams aren\u2019t reinventing components.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1600\" height=\"1067\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-29_42878e83c1\/image-29_42878e83c1.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1067,c_scale\/f_auto,q_auto\/v1762835561\/ideas-and-advice-prod\/blogadmin\/image-29_42878e83c1\/image-29_42878e83c1.jpeg?_i=AA\" alt=\"Brand colors\" class=\"wp-post-42873 wp-image-42878\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762835561\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1067,c_scale\/f_auto,q_auto\/v1762835561\/ideas-and-advice-prod\/blogadmin\/image-29_42878e83c1\/image-29_42878e83c1.jpeg?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_965,c_scale\/f_auto,q_auto\/v1762835561\/ideas-and-advice-prod\/blogadmin\/image-29_42878e83c1\/image-29_42878e83c1.jpeg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_832,c_scale\/f_auto,q_auto\/v1762835561\/ideas-and-advice-prod\/blogadmin\/image-29_42878e83c1\/image-29_42878e83c1.jpeg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_698,c_scale\/f_auto,q_auto\/v1762835561\/ideas-and-advice-prod\/blogadmin\/image-29_42878e83c1\/image-29_42878e83c1.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1762835561\/ideas-and-advice-prod\/blogadmin\/image-29_42878e83c1\/image-29_42878e83c1.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1762835561\/ideas-and-advice-prod\/blogadmin\/image-29_42878e83c1\/image-29_42878e83c1.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1762835561\/ideas-and-advice-prod\/blogadmin\/image-29_42878e83c1\/image-29_42878e83c1.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1762835561\/ideas-and-advice-prod\/blogadmin\/image-29_42878e83c1\/image-29_42878e83c1.jpeg?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: A brand guide with brand colors by <a href=\"https:\/\/99designs.com\/profiles\/ludibes\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ludibes<\/a> via 99designs by Vista.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Branding worksheet<\/h3>\n\n\n\n<p>VistaPrint\u2019s free branding worksheet makes it easy to define your brand and business with clarity. In a few short questions, it helps you articulate why you do what you do, what makes you unique and the problems you\u2019re solving by guiding you to prioritize what your customers actually want and value. Use it to turn loose ideas into a focused purpose, sharper positioning and messaging you can apply across your logo, website, packaging and more.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Draw up your SMB branding guidelines                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Complete VistaPrint\u2019s free branding worksheet.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/asset.cloudinary.com\/vistaprint\/bbce44c263fbd3ec34397adb7981cb16\"\n   title=\"Download now\"\n   target=\"\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/42873;https:\/\/asset.cloudinary.com\/vistaprint\/bbce44c263fbd3ec34397adb7981cb16;Content:Text Link;Download now\" data-tracking-navigation-detail=\"Download now\">\n    Download now<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\" id=\"Brand-identity-mistakes\">Common mistakes<\/h2>\n\n\n\n<p>Here are the pitfalls that most brands stumble into. Use this list as a quick self-audit before you launch (or refresh) your branding identity:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treating the logo as the whole brand while neglecting voice, UX and overall experience.<\/li>\n\n\n\n<li>Chasing trends that don\u2019t fit your strategy, then dating your look within a season.<\/li>\n\n\n\n<li>Inconsistent execution across channels, which confuses customers and erodes trust.<\/li>\n\n\n\n<li>Overcomplicating color and typography so non-designers can\u2019t apply them correctly.<\/li>\n\n\n\n<li>Skipping accessibility (poor contrast, tiny type, unlabeled inputs) and limiting reach and usability.<\/li>\n\n\n\n<li>Messaging that tries to say everything to everyone, blurring positioning and value.<\/li>\n\n\n\n<li>Rolling out assets without a style guide, templates or examples to keep teams aligned.<\/li>\n\n\n\n<li>Ignoring performance and practicality, like heavy pages, unreadable print or assets that don\u2019t scale.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Brands with strong brand identities&nbsp;<\/h2>\n\n\n\n<p>Brand identity design requires a lot of work, but it\u2019s the work that pays off and brings your business lots of brand recognition, increased brand awareness and, ultimately, more sales. Here are brands that prove this point.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Patagonia<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1600\" height=\"1067\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-34\/image-34.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1067,c_scale\/f_auto,q_auto\/v1762840737\/ideas-and-advice-prod\/blogadmin\/image-34\/image-34.jpeg?_i=AA\" alt=\"Patagonia brand mission\" class=\"wp-post-42873 wp-image-42908\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762840737\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_1067,c_scale\/f_auto,q_auto\/v1762840737\/ideas-and-advice-prod\/blogadmin\/image-34\/image-34.jpeg?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_965,c_scale\/f_auto,q_auto\/v1762840737\/ideas-and-advice-prod\/blogadmin\/image-34\/image-34.jpeg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_832,c_scale\/f_auto,q_auto\/v1762840737\/ideas-and-advice-prod\/blogadmin\/image-34\/image-34.jpeg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_698,c_scale\/f_auto,q_auto\/v1762840737\/ideas-and-advice-prod\/blogadmin\/image-34\/image-34.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1762840737\/ideas-and-advice-prod\/blogadmin\/image-34\/image-34.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1762840737\/ideas-and-advice-prod\/blogadmin\/image-34\/image-34.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1762840737\/ideas-and-advice-prod\/blogadmin\/image-34\/image-34.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1762840737\/ideas-and-advice-prod\/blogadmin\/image-34\/image-34.jpeg?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: <\/em><a href=\"https:\/\/www.mamamia.com.au\/australia-live-news-15-september-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Mamamia<\/em><\/a><\/p>\n\n\n\n<p>Patagonia leads with mission, sustainability and durable product design. Those choices show up everywhere from product materials to campaigns. The nature-inspired palette and confident, minimal typography support a brand that stands for longevity and environmental stewardship. The result is recognizability that goes beyond a logo: the experience of buying, repairing and reselling gear feels like one continuous story.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1276\" height=\"716\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-35_42909361d9\/image-35_42909361d9.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1276,h_716,c_scale\/f_auto,q_auto\/v1762840823\/ideas-and-advice-prod\/blogadmin\/image-35_42909361d9\/image-35_42909361d9.jpeg?_i=AA\" alt=\"Patagonia jacket\" class=\"wp-post-42873 wp-image-42909\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762840823\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1276,h_716,c_scale\/f_auto,q_auto\/v1762840823\/ideas-and-advice-prod\/blogadmin\/image-35_42909361d9\/image-35_42909361d9.jpeg?_i=AA 1276w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_700,c_scale\/f_auto,q_auto\/v1762840823\/ideas-and-advice-prod\/blogadmin\/image-35_42909361d9\/image-35_42909361d9.jpeg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_588,c_scale\/f_auto,q_auto\/v1762840823\/ideas-and-advice-prod\/blogadmin\/image-35_42909361d9\/image-35_42909361d9.jpeg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_475,c_scale\/f_auto,q_auto\/v1762840823\/ideas-and-advice-prod\/blogadmin\/image-35_42909361d9\/image-35_42909361d9.jpeg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_363,c_scale\/f_auto,q_auto\/v1762840823\/ideas-and-advice-prod\/blogadmin\/image-35_42909361d9\/image-35_42909361d9.jpeg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_251,c_scale\/f_auto,q_auto\/v1762840823\/ideas-and-advice-prod\/blogadmin\/image-35_42909361d9\/image-35_42909361d9.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1762840823\/ideas-and-advice-prod\/blogadmin\/image-35_42909361d9\/image-35_42909361d9.jpeg?_i=AA 248w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Patagonia\u2019s Don\u2019t Buy This Jacket campaign via <\/em><a href=\"https:\/\/eu.patagonia.com\/gb\/en\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html\"><em>Pat<\/em><\/a><em><a href=\"https:\/\/eu.patagonia.com\/gb\/en\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a<\/a><\/em><a href=\"https:\/\/eu.patagonia.com\/gb\/en\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html\"><em>gonia<\/em><\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"616\" height=\"337\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/image-36_42911ee384\/image-36_42911ee384.jpeg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_616,h_337,c_scale\/f_auto,q_auto\/v1762841269\/ideas-and-advice-prod\/blogadmin\/image-36_42911ee384\/image-36_42911ee384.jpeg?_i=AA\" alt=\"Logo Patagonia\" class=\"wp-post-42873 wp-image-42911\" data-format=\"jpeg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762841269\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_616,h_337,c_scale\/f_auto,q_auto\/v1762841269\/ideas-and-advice-prod\/blogadmin\/image-36_42911ee384\/image-36_42911ee384.jpeg?_i=AA 616w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_245,c_scale\/f_auto,q_auto\/v1762841269\/ideas-and-advice-prod\/blogadmin\/image-36_42911ee384\/image-36_42911ee384.jpeg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_135,c_scale\/f_auto,q_auto\/v1762841269\/ideas-and-advice-prod\/blogadmin\/image-36_42911ee384\/image-36_42911ee384.jpeg?_i=AA 248w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: Patagonia\u2019s logo via <\/em><a href=\"https:\/\/members.asicentral.com\/news\/web-exclusive\/april-2021\/patagonia-misses-the-forest-for-the-trees\/\"><em>ASI<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Monzo<\/h3>\n\n\n\n<p>Monzo demonstrates how a simple, distinctive asset can anchor an entire system: The coral card stands out in wallets and feeds, while the app uses plain-English copy, clean layouts and friendly micro-interactions to make finance feel approachable. The same tone carries into help content and status updates, which turns operational transparency into a branding strength.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"576\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA\" alt=\"Monzo branded advertising\" class=\"wp-post-42873 wp-image-42913\" data-transformation-crop=\"w_1024,h_576,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762841410\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA 2560w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_1152,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1039,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_927,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_814,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_702,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_589,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_477,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_364,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_252,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1762841410\/ideas-and-advice-prod\/blogadmin\/branding-design-red_429135cc00\/branding-design-red_429135cc00.jpg?_i=AA 248w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: branded advertising by <\/em><a href=\"https:\/\/www.behance.net\/gallery\/214687105\/Monzo?tracking_source=search_projects%7Cmonzo&amp;l=0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Monzo<\/em><\/a><em> via Behance<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lush<\/h3>\n\n\n\n<p>Lush pairs bold, hand-lettered typography with minimal black-and-white packaging to foreground product freshness and ethics. In-store experiences emphasize scent, texture and sampling, which shifts the brand from a visual identity to a sensory one. Activist campaigns and straightforward product naming extend the same no-nonsense voice customers encounter on labels and receipts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"576\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Lush-example-branding-design\/Lush-example-branding-design.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1762841589\/ideas-and-advice-prod\/blogadmin\/Lush-example-branding-design\/Lush-example-branding-design.jpg?_i=AA\" alt=\"Branded Lush product advertising\" class=\"wp-post-42873 wp-image-42915\" data-transformation-crop=\"w_1024,h_576,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1762841589\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_576,c_scale\/f_auto,q_auto\/v1762841589\/ideas-and-advice-prod\/blogadmin\/Lush-example-branding-design\/Lush-example-branding-design.jpg?_i=AA 1499w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_814,c_scale\/f_auto,q_auto\/v1762841589\/ideas-and-advice-prod\/blogadmin\/Lush-example-branding-design\/Lush-example-branding-design.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_701,c_scale\/f_auto,q_auto\/v1762841589\/ideas-and-advice-prod\/blogadmin\/Lush-example-branding-design\/Lush-example-branding-design.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_589,c_scale\/f_auto,q_auto\/v1762841589\/ideas-and-advice-prod\/blogadmin\/Lush-example-branding-design\/Lush-example-branding-design.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_476,c_scale\/f_auto,q_auto\/v1762841589\/ideas-and-advice-prod\/blogadmin\/Lush-example-branding-design\/Lush-example-branding-design.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_364,c_scale\/f_auto,q_auto\/v1762841589\/ideas-and-advice-prod\/blogadmin\/Lush-example-branding-design\/Lush-example-branding-design.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_251,c_scale\/f_auto,q_auto\/v1762841589\/ideas-and-advice-prod\/blogadmin\/Lush-example-branding-design\/Lush-example-branding-design.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1762841589\/ideas-and-advice-prod\/blogadmin\/Lush-example-branding-design\/Lush-example-branding-design.jpg?_i=AA 248w\" sizes=\"(max-width: 1499px) 100vw, 1499px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source: product advertising by <\/em><a href=\"https:\/\/www.behance.net\/gallery\/116071411\/LUSH-TO-THE-HONEY-TRAP?tracking_source=search_projects%7Clush&amp;l=0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>sphere.obj<\/em><\/a><em> via Behance<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand identity in a nutshell<\/h2>\n\n\n\n<p>Your brand identity is how strategy becomes visible, audible and tangible. Get the fundamentals right\u2014purpose, audience, positioning\u2014then design a system that\u2019s simple, scalable and documented. Apply it consistently across every context and your brand will be easier to recognize, trust and choose. When in doubt, return to the promise you\u2019re making to customers and ask whether each element, including typography, color, layout and interaction, helps deliver it clearly and repeatedly.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Want a brand identity that&#8217;s uniquely yours?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Check out all your design options and bring your brand to life today.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/design\"\n   title=\"Tell me more\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/42873;https:\/\/www.vistaprint.com\/design;Content:Text Link;Tell me more\" data-tracking-navigation-detail=\"Tell me more\">\n    Tell me more<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Brand identity is the special sauce that makes your business instantly recognizable and memorable. Just like your personal identity makes [&hellip;]<\/p>\n","protected":false},"author":185,"featured_media":42901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to Build a Great Brand Identity | VistaPrint US","_seopress_titles_desc":"Discover brand identity basics, examples and steps to stand out. Build yours today\u2014find out how.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-42873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/42873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=42873"}],"version-history":[{"count":32,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/42873\/revisions"}],"predecessor-version":[{"id":45243,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/42873\/revisions\/45243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/42901"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=42873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=42873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=42873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}