- \n
- Standard poster sizes include 8.5\u2033x 11\u2033 | 11\u2033x 17\u2033 | 16\u2033x 20\u2033 | 18\u2033x 24\u2033 | 22\u2033x 28\u2033 | 24\u2033x 36\u2033 | 28\u2033x 40\u2033 and 36\u201dx 48\u2033.<\/li>\n
- To choose the right dimensions for your poster, consider your audience, display space, message and purpose.<\/li>\n
- Larger poster sizes work best with bold, simple visuals, while small posters need minimal, focused graphics.<\/li>\n
- Include your brand name or logo, a clear headline, key event or product details, a call to action and contact information.<\/li>\n
- Poster finishes include glossy, matte, semi-gloss, premium matte, premium glossy and outdoor stock.<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n \n\n\n\n Need to print a poster? <\/div>\n\n\n VistaPrint offers a variety of sizes with customization options. <\/div>\n <\/div>\n\n\n \n\n Browse custom posters<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\nTry our flowchart quiz to find the right poster size!<\/h2>\n\n\n\n
![\"\"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1762951354\/ideas-and-advice-prod\/blogadmin\/Poster-Size-Quiz\/Poster-Size-Quiz.jpg?_i=AA\")
<\/figure>\n\n\n\nCommon poster dimensions and how to use each for business<\/h2>\n\n\n\n
Choosing the right poster size can make all the difference in how your graphics stand out. Different sizes are better suited to different types of content. Using our knowledge of custom poster printing, we\u2019ve compiled a list of the most common poster sizes, suitable for all kinds of projects. <\/p>\n\n\n\n
We\u2019ll also share some practical tips on which graphics work best for each standard poster size, so you can be sure your design will stand out, whether advertising an event, promoting a product or creating a branded display.<\/p>\n\n\n\n
1. Poster size: 8.5\u2033x 11\u2033<\/h3>\n\n\n\n
The 8.5\u2033x 11\u2033 poster is a compact, standard letter size. This small poster size is ideal for tight spaces like bulletin boards, store counters and cash registers, attracting attention without overwhelming a space.<\/p>\n\n\n\n
![\"8.5"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_701,c_scale\/f_auto,q_auto\/v1762951371\/ideas-and-advice-prod\/blogadmin\/85x11_43221f41c6\/85x11_43221f41c6.jpg?_i=AA\")
<\/figure>\n\n\n\nThis relatively small size is well-suited for small promotions and personal or product information. It is commonly used by salons, small retail stores or service-based businesses to engage customers.<\/p>\n\n\n\n
Designing for this small poster format size requires a bit of strategy:<\/p>\n\n\n\n
- \n
- Graphics<\/strong>: Since space is limited, keep graphics minimal. Focus on one strong visual element, like your brand logo, and make sure it doesn\u2019t overwhelm the text. The smaller the poster, the more you need to prioritize clarity, so opt for large, bold fonts and leave unnecessary details out.<\/li>\n\n\n\n
- Layout<\/strong>: Whether it\u2019s horizontal or vertical, make sure to balance the text and graphics. A vertical layout can feel more spacious, but leave enough white space around your content to avoid clutter. With this compact size, less is definitely more. Keep the layout simple and easy to skim at a glance.<\/li>\n\n\n\n
- Finish<\/strong>: A matte finish works best for this small poster size. Glossy paper can cause distracting glare, especially in places with mixed lighting, like store counters or bulletin boards. Whereas a custom poster with a matte finish keeps the design crisp and easy to read from all angles.<\/li>\n<\/ul>\n\n\n\n
Starting at $3.99 per piece<\/strong>, this size is an affordable entry point for small-scale promotions or local campaigns. You can also choose from a variety of custom 8.5\u201d x 11\u201d poster templates<\/a> on VistaPrint to speed up the design process while keeping your visuals on brand.<\/p>\n\n\n\n
2. Poster size: 11\u2033x 17\u2033<\/h3>\n\n\n\n
The 11\u2033x 17\u2033 poster is a step up in size, offering more room for text and visuals\u2014perfect for adding extra detail on larger bulletin boards or in store windows. As the most popular small poster size, these compact dimensions offer a bit more flexibility while fitting easily in most display spaces.<\/p>\n\n\n\n
![\"11"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_701,c_scale\/f_auto,q_auto\/v1762951381\/ideas-and-advice-prod\/blogadmin\/11x17_432209d1e9\/11x17_432209d1e9.jpg?_i=AA\")
<\/figure>\n\n\n\nThe most popular use cases for this poster size include events or retail promotions that need more detailed information. Small businesses and local shops can use this standard size to highlight key products, services or limited-time offers in an eye-catching and informative way.<\/p>\n\n\n\n
If you need slightly more space for information, here\u2019s how to approach the 11\u2033x 17\u2033 poster design:<\/p>\n\n\n\n
- \n
- Graphics<\/strong>: This standard poster size lets you include simple product images or small illustrations alongside the text. Keep visual elements clean and straightforward to support your message, not steal the spotlight.<\/li>\n\n\n\n
- Layout<\/strong>: A grid format works wonders here, giving your design structure and balance. Make the headline stand out, while leaving plenty of room for text and graphics to breathe.<\/li>\n\n\n\n
- Finish<\/strong>: Glossy paper types will make colors pop and visuals shine, perfect for grabbing attention in high-traffic areas like store windows or events.<\/li>\n<\/ul>\n\n\n\n
Printed versions of this size start at $9.59 per piece<\/strong>, giving you more space to experiment without stretching your budget. VistaPrint also offers ready-to-edit 11\u2033x 17\u2033 poster templates<\/a> that make it easy to adapt your poster design for multiple campaigns or events.<\/p>\n\n\n\n
3. Poster size: 16\u2033x 20\u2033<\/h3>\n\n\n\n
The 16\u2033x 20\u2033 poster is an average poster size with dimensions that sit between small format and large format posters. This medium poster size is big enough to stand out but doesn\u2019t overwhelm the eye at various distances. With ample space for both text and imagery, 16\u2033x 20\u2033 is a versatile choice for retail displays and event promotions.<\/p>\n\n\n\n
![\"16"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_701,c_scale\/f_auto,q_auto\/v1762951391\/ideas-and-advice-prod\/blogadmin\/16x20_43219a5953\/16x20_43219a5953.jpg?_i=AA\")
<\/figure>\n\n\n\nThe 16\u2033x 20\u2033 poster is ideal for product displays, simple art prints or promotions in retail spaces. It\u2019s also perfect for trade show exhibits or in-store events.<\/p>\n\n\n\n
To deliver a clear, focused message with the 16\u2033x 20\u2033 poster, follow these design tips:<\/p>\n\n\n\n
- \n
- Graphics<\/strong>: Use this standard poster size for moderately detailed images or product photography, as it gives enough space for visuals without crowding the design.<\/li>\n\n\n\n
- Layout<\/strong>: Make sure to leave room for both a headline and supporting text. Large visuals work best with simple messaging, allowing the viewer to take in the image and information easily.<\/li>\n\n\n\n
- Finish<\/strong>: A satin finish strikes the right balance between glossy and matte, giving your poster a professional look that catches the eye without too much shine.<\/li>\n<\/ul>\n\n\n\n
Pricing begins at $10.39 per poster<\/strong>, making this mid-range format an efficient choice for retail displays or exhibits. To simplify setup, explore VistaPrint\u2019s 16\u2033x 20\u2033 poster design templates<\/a>, which are customizable for both vertical and horizontal layouts.<\/p>\n\n\n\n
![\"standard](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_770,c_scale\/f_auto,q_auto\/v1762951403\/ideas-and-advice-prod\/blogadmin\/standard-poster_432185c244\/standard-poster_432185c244.jpg?_i=AA\")
<\/figure>\n\n\n\n4. Poster size: 18\u2033x 24\u2033<\/h3>\n\n\n\n
The 18\u2033x 24\u2033 poster is one of the most common poster sizes, offering ample space for large visuals and detailed text. It\u2019s ideal for high-visibility applications where you need to grab attention from a distance, yet still an appropriate size to fit most display areas.<\/p>\n\n\n\n
![\"18"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_701,c_scale\/f_auto,q_auto\/v1762951415\/ideas-and-advice-prod\/blogadmin\/18x24_43217f6ce4\/18x24_43217f6ce4.jpg?_i=AA\")
<\/figure>\n\n\n\nThis standard poster size is perfect for event promotions, trade shows and in-store marketing. It\u2019s also great for long-lasting indoor displays, where you need your message to be seen from further away.<\/p>\n\n\n\n
Here\u2019s what works design-wise for this average poster size:<\/p>\n\n\n\n
- \n
- Graphics<\/strong>: With more space to experiment with your design, the 18\u2033x 24\u2033 poster size is great for detailed images, product shots or creative event graphics.<\/li>\n\n\n\n
- Layout<\/strong>: Create strong focal points to highlight your poster\u2019s message. Pair bold text with high-quality images to ensure your poster design grabs attention.<\/li>\n\n\n\n
- Finish<\/strong>: A glossy finish enhances vibrant colors, making it perfect for high-traffic areas.<\/li>\n<\/ul>\n\n\n\n
You can print this versatile poster size starting at $13.59 per poster<\/strong>. It\u2019s a popular pick for storefront or event signage, and you can personalize it easily using VistaPrint\u2019s custom 18\u2033x 24\u2033 poster size design templates<\/a>, available in a range of styles and color schemes.<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nLooking for sign design inspiration that draws customers into your store? Check out our storefront sign ideas<\/a>.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
5. Poster size: 22\u2033x 28\u2033<\/h3>\n\n\n\n
Stepping into the territory of larger poster dimensions, the 22\u2033x 28\u2033 poster is one of the most popular medium poster sizes designed to make a bold statement.<\/p>\n\n\n\n
![\"22"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_701,c_scale\/f_auto,q_auto\/v1762951426\/ideas-and-advice-prod\/blogadmin\/22x28_432166a38c\/22x28_432166a38c.jpg?_i=AA\")
<\/figure>\n\n\n\nIdeal for large event posters, concerts, grand openings or sales promotions, this medium poster size ensures the message is seen from across the room. It\u2019s also a great size for displays in galleries or promotional materials for events, and perfect for high-traffic areas like storefronts, exhibition halls and event venues.<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nEven with the larger canvas, which offers more room for creativity, it\u2019s important to understand signage design<\/a> to make the strongest impact.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
![\"Poster](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1762951436\/ideas-and-advice-prod\/blogadmin\/ceramics-shop_43215384b1\/ceramics-shop_43215384b1.jpg?_i=AA\")
<\/figure>\n\n\n\nHere are a few design tips for the 22\u201d x 28\u201d poster size:<\/p>\n\n\n\n
- \n
- Graphics<\/strong>: Large images, detailed illustrations or bold artwork work best at 22\u2033x 28\u2033. Take advantage of this generous space by using visuals that draw the eye from a distance, ensuring clarity even from far away.<\/li>\n\n\n\n
- Layout<\/strong>: With this large format, clear structure matters. Use a clear focal point (like a bold headline or central image), neatly organizing your supporting text and visuals around it. Avoid overcrowding and include ample white space to ensure your poster is easy to read.<\/li>\n\n\n\n
- Finish<\/strong>: A satin finish works best for this larger poster size, offering enough shine to boost color vibrancy without the distracting glare of glossy lamination.<\/li>\n<\/ul>\n\n\n\n
With prices starting at $23.99<\/strong> per poster<\/strong>, this larger format lets you make an impression without overspending. VistaPrint\u2019s editable 22\u2033x 28\u2033 poster templates<\/a> can help you fine-tune the balance between text and imagery for a polished, professional look.<\/p>\n\n\n\n
6. Poster size: 24\u2033x 36\u2033<\/h3>\n\n\n\n
Compared to smaller poster dimensions, the 24\u2033x 36\u2033 large format is designed for maximum visibility\u2014ideal for capturing attention in busy spaces. It\u2019s noticeably bigger than 22\u2033x 28\u2033 and has the perfect amount of space for bold advertisements and large-scale promotions.<\/p>\n\n\n\n
![\"24"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_701,c_scale\/f_auto,q_auto\/v1762951448\/ideas-and-advice-prod\/blogadmin\/24x36_432142dfda\/24x36_432142dfda.jpg?_i=AA\")
<\/figure>\n\n\n\nThe 24\u2033x 36\u2033 format is one of the most common large poster sizes and works particularly well for outdoor advertising<\/a>, trade show displays and exterior walls. These impressive dimensions are also ideal for high-impact visual promotions at exhibitions, concerts or events where visibility matters most.<\/p>\n\n\n\n
Because of its larger scale, follow these 24\u2033x 36\u2033 design tips for maximum impact:<\/p>\n\n\n\n
- \n
- Graphics<\/strong>: Go big with bold visuals, striking typography and high-impact photography. Avoid intricate details, which lose effectiveness from a distance.<\/li>\n\n\n\n
- Layout<\/strong>: Opt for a clean, minimalist design with a strong focal point and limited text. Use plenty of white space for readability and visual clarity.<\/li>\n\n\n\n
- Finish<\/strong>: Go for a glossy finish to keep large visual posters vibrant.\u00a0<\/li>\n<\/ul>\n\n\n\n
This standard poster size, often used for outdoor or event advertising, starts at $28.79 per piece<\/strong>. You can also choose from ready-made 24\u201d x 36\u201d poster templates<\/a> to customize your design quickly!<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nCheck out these signage design tips<\/a> to create eye-catching graphics and maximize readability on large posters.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
7. Poster size: 28\u201d x 40\u201d<\/h3>\n\n\n\n
The 28\u201d x 40\u201d poster format is one of the most common large poster sizes on VistaPrint and is especially suitable for outdoor use.<\/p>\n\n\n\n
![\"28\u201d](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_701,c_scale\/f_auto,q_auto\/v1762951459\/ideas-and-advice-prod\/blogadmin\/28x40_432135c0f9\/28x40_432135c0f9.jpg?_i=AA\")
<\/figure>\n\n\n\nSimilar to the 24\u201d x 36\u201d poster dimensions, this large poster size excels at event promotions, outdoor advertising, trade show exhibits, movie posters and high-impact advertising campaigns.<\/p>\n\n\n\n
Here are some tips for designing large posters:<\/p>\n\n\n\n
- \n
- Graphics<\/strong>: Choose high-resolution, full-color images that look clear and sharp at a distance.<\/li>\n\n\n\n
- Layout<\/strong>: Prioritize visual hierarchy\u2014make headlines prominent and use bold images to draw attention.<\/li>\n\n\n\n
- Finish<\/strong>: Opt for a glossy finish to maximize visibility and color vibrancy, especially in brightly lit areas.<\/li>\n<\/ul>\n\n\n\n
As posters get larger, prices naturally increase\u2014but with VistaPrint, even big formats stay within reach. The 28\u2033x 40\u2033 size starts at $35.19 per piece<\/strong>, offering a professional look without cutting corners on quality. You can easily adapt your design using custom 28\u2033x 40\u2033 poster templates<\/a> that scale beautifully for large displays.<\/p>\n\n\n\n
8. Poster size: 36\u2033x 48\u2033<\/h3>\n\n\n\n
Large format posters like 36\u2033x 48\u2033 are designed specifically for massive wall displays and outdoor advertising that needs to be visible from far away.<\/p>\n\n\n\n
![\"36"](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_701,c_scale\/f_auto,q_auto\/v1762951469\/ideas-and-advice-prod\/blogadmin\/36x48_432122fdd6\/36x48_432122fdd6.jpg?_i=AA\")
<\/figure>\n\n\n\n
The 36\u2033x 48\u2033 poster, the largest standard poster size, provides ample space and captures attention from a distance, ideal for billboards, large-scale event displays and large images.<\/p>\n\n\n\nWith so much space available, large sizes mean you can include more information. However, to maximize the impact of design, try these 36\u2033x 48\u2033 poster design tips:<\/p>\n\n\n\n
- \n
- Graphics<\/strong>: Use oversized, bold visuals paired with clear, easily readable text. Simplicity is key\u2014complex details will get lost at a distance.<\/li>\n\n\n\n
- Layout<\/strong>: Focus on large headlines and minimal supporting text. Strong visual focal points help your message stand out clearly and quickly.<\/li>\n\n\n\n
- Finish<\/strong>: A matte finish is ideal for outdoor use, reducing reflections and glare to maintain visibility in bright sunlight or varying lighting conditions.<\/li>\n<\/ul>\n\n\n\n
At the top end of the size range, the 36\u2033x 48\u2033 poster delivers the biggest impact in scale and reach. Prices for the largest standard poster size start at $49.59<\/strong> per piece<\/strong>. <\/p>\n\n\n\n
To make every dollar of your print budget work harder, use VistaPrint\u2019s 36\u201dx 48\u2033 custom poster templates<\/strong><\/a>. They make it easy to create a cohesive, professional design that commands attention.<\/p>\n\n\n\n
How to choose the best poster size for your business needs<\/h2>\n\n\n\n
To select the ideal poster size for your specific needs, consider the target audience, display space, budget, design content and overall purpose of the poster.<\/p>\n\n\n\n
Target audience<\/h3>\n\n\n\n
Who do you want to see your poster, and how close will they be to it? If you\u2019re targeting people walking past a storefront or trade show booth, medium or large format posters are more effective. <\/p>\n\n\n\n
![\"Storefront](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_575,c_scale\/f_auto,q_auto\/v1762951480\/ideas-and-advice-prod\/blogadmin\/storefront_4321163eea\/storefront_4321163eea.jpg?_i=AA\")
<\/figure>\n\n\n\nFor audiences who\u2019ll be standing nearby, like customers waiting at a cash register or reading a community board, a standard poster size like 11\u2033x 17\u2033 or 16\u2033x 20\u2033 offers enough room for key information without overwhelming the space. <\/p>\n\n\n\n
Display space<\/h3>\n\n\n\n
Even the most well-designed poster won\u2019t land if it doesn\u2019t physically fit its space. Before finalizing the size, measure the display area\u2014especially if you\u2019re working with a window, kiosk or frame. <\/p>\n\n\n\n
And remember, some poster dimensions are easier to hang than others, depending on the surface and mounting method. <\/p>\n\n\n\n
If you\u2019re planning to display your poster outdoors, consider weather-resistant materials.<\/p>\n\n\n\n
- \n
- Waterproof or tear-resistant paper<\/strong>: Synthetic stocks like polypropylene handle moisture and wind better than standard paper.<\/li>\n\n\n\n
- Laminated or UV-coated finishes<\/strong>: Keep colors sharp and prevent fading under sunlight.<\/li>\n\n\n\n
- Vinyl posters<\/strong>: A strong option for extended outdoor use\u2014durable, flexible and resistant to most weather conditions.<\/li>\n\n\n\n
- Mounted foam board<\/strong>: Ideal for semi-permanent displays where you need extra stability and a professional, rigid finish.<\/li>\n<\/ul>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nIf you don\u2019t know the exact measurements of the display space yet, choose a slightly smaller format.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
Budget<\/h3>\n\n\n\n
Size affects cost, plain and simple. If you\u2019re ordering in bulk, most professional printing services offer discounts, so the price per poster will drop, which is great for campaign promotions. If you\u2019re printing custom poster sizes, expect to pay a bit more. <\/p>\n\n\n\n
The poster material and finish you choose also affect the price. Standard finishes like a semi-gloss poster will be more budget-friendly than premium matte or glossy finishes. <\/p>\n\n\n\n
Message and design<\/h3>\n\n\n\n
What you plan to say\u2014and how much space it takes up\u2014will determine the size of your poster. A medium or large poster, like 18\u2033x 24\u2033 or 22\u2033x 28\u2033, will give large headlines, detailed event information and multiple images room to breathe. Whereas, if your content is limited to a quick promo or QR code, a compact size like 8.5\u2033x 11\u2033 might do the trick. <\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nBe mindful of image resolution. If you\u2019re using photography or raster graphics, your chosen poster dimensions need to match your file quality.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
Purpose of the poster<\/h3>\n\n\n\n
Is your goal to attract foot traffic, share key information or build brand visibility? The purpose of your poster should determine the format you choose. For quick updates near a checkout counter, common poster dimensions like 11\u2033x 17\u2033 work well. For high-impact messages\u2014like a concert, gallery opening or sidewalk sale\u2014a more visible poster size, like 24\u2033x 36\u2033 or 28\u2033x 40\u2033, will be more effective. <\/p>\n\n\n\n
Posters aren\u2019t always the best fit for every goal.<\/strong> If you\u2019re promoting your business in a busy space or need a durable display board, refer to our guide to the best types of signs to market a small business<\/a> for other signage options.<\/p>\n\n\n\n
Information to include on your poster<\/h2>\n\n\n\n
Regardless of your chosen poster dimensions, there are key elements to consider for effective poster design. Here\u2019s a quick breakdown of how these elements differ depending on the size of your poster.<\/p>\n\n\n\n
Headline<\/h3>\n\n\n\n
For large posters, use bold, large text that\u2019s easy to read from far away. For smaller posters, opt for short, punchy headlines that immediately catch the eye.<\/p>\n\n\n\n
![\"Poster](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_575,c_scale\/f_auto,q_auto\/v1762951490\/ideas-and-advice-prod\/blogadmin\/clear-layout_43210118db\/clear-layout_43210118db.jpg?_i=AA\")
<\/figure>\n\n\n\nEvent and product information<\/h3>\n\n\n\n
Large posters should clearly feature essential details (date, location, pricing) in easy-to-read text. For medium-sized posters, stick to concise text and short descriptions. Smaller posters need minimal, focused content highlighting only the most important information.<\/p>\n\n\n\n
Graphics<\/h3>\n\n\n\n
For larger formats, choose bold, high-impact visuals to draw attention from a distance. Medium poster sizes benefit from detailed images or product shots that balance visuals and text. Smaller sizes require simpler graphics\u2014minimal text, logos or icons.<\/p>\n\n\n\n
![\"Two](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_770,c_scale\/f_auto,q_auto\/v1762951335\/ideas-and-advice-prod\/blogadmin\/two-branded_432242f3e5\/two-branded_432242f3e5.jpg?_i=AA\")
<\/figure>\n\n\n\nBranding<\/h3>\n\n\n\n
Make sure your logo or business name is prominently placed, easily visible and clear across all poster sizes. Position your brand name centrally or at an obvious visual anchor point to reinforce brand recognition.<\/p>\n\n\n\n
Call to action (CTA)<\/h3>\n\n\n\n
Regardless of the size of your poster, your poster design must feature a compelling call to action (CTA) so that readers know what they should do next. <\/p>\n\n\n\n
Depending on how much room you have in your layout, you can go for longer calls to action like \u201cSubscribe to our mailing list\u201d and \u201cJoin our free workshop\u201d or shorter, punchier ones like \u201cBuy now\u201d or \u201cJoin us.\u201d <\/p>\n\n\n\n
Contact info<\/h3>\n\n\n\n
Make your contact details\u2014phone number, website and social media handles\u2014easily findable regardless of poster size. Keep this information straightforward and easy to read.<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nAdd a QR code linking to your website, social media profile or event RSVP page to save space.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
![\"Poster](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1762951504\/ideas-and-advice-prod\/blogadmin\/social-media_3533476a2f_43209f8f5a\/social-media_3533476a2f_43209f8f5a.jpg?_i=AA\")
<\/figure>\n\n\n\nFor more advice on what to include and how to organize the information on your poster, refer to our poster layout guide<\/a>.<\/p>\n\n\n\n
Choose easy-to-read fonts that work well across different poster sizes<\/h2>\n\n\n\n
You\u2019ve got a lot to fit onto your poster\u2014headlines, product details, contact info. That can make it tempting to reduce font sizes or cram text wherever there\u2019s space. <\/p>\n\n\n\n
But when readability suffers, so does your message. The right font choices help you share all that information clearly, no matter the size of your poster.<\/p>\n\n\n\n
Fonts shape how people experience your design:<\/p>\n\n\n\n
- \n
- For posters viewed from a distance<\/strong>: Choose clean sans-serif fonts like Helvetica, Futura<\/em> or Montserrat.<\/em> They stay sharp and legible at larger sizes.<\/li>\n\n\n\n
- For smaller posters viewed up close<\/strong>: Try serif fonts such as Merriweather<\/em> or Playfair Display<\/em> for a more polished, approachable look.<\/li>\n\n\n\n
- For hierarchy<\/strong>: Use bold, high-contrast lettering for headlines and lighter text for supporting details to guide the reader\u2019s eye.<\/li>\n\n\n\n
- For consistency<\/strong>: Limit yourself to two complementary fonts\u2014one for emphasis, one for readability\u2014to keep the layout balanced.<\/li>\n\n\n\n
- For visibility<\/strong>: Dark text on light backgrounds reads best indoors, while light text on darker tones stands out better outdoors or under bright lighting.<\/li>\n<\/ul>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nFind more poster font suggestions in our guide to the best poster fonts<\/a>.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
Print requirements and poster sizes<\/h2>\n\n\n\n
Beyond the standard sizes, there are additional margins to consider when preparing your design file for print. All print files require crop marks<\/a>, including a bleed margin, which is at least 0.125 inches beyond the dimensions of the poster design. For example, an 8.5\u201d x 11\u201d poster should be designed at 8.625\u201d x 11.125\u201d for full bleed. Designers must extend all background graphics and colors to the edge of the bleed.<\/p>\n\n\n\n
- For smaller posters viewed up close<\/strong>: Try serif fonts such as Merriweather<\/em> or Playfair Display<\/em> for a more polished, approachable look.<\/li>\n\n\n\n
- Laminated or UV-coated finishes<\/strong>: Keep colors sharp and prevent fading under sunlight.<\/li>\n\n\n\n
- Layout<\/strong>: Focus on large headlines and minimal supporting text. Strong visual focal points help your message stand out clearly and quickly.<\/li>\n\n\n\n
- Layout<\/strong>: Prioritize visual hierarchy\u2014make headlines prominent and use bold images to draw attention.<\/li>\n\n\n\n
- Layout<\/strong>: Opt for a clean, minimalist design with a strong focal point and limited text. Use plenty of white space for readability and visual clarity.<\/li>\n\n\n\n
- Layout<\/strong>: With this large format, clear structure matters. Use a clear focal point (like a bold headline or central image), neatly organizing your supporting text and visuals around it. Avoid overcrowding and include ample white space to ensure your poster is easy to read.<\/li>\n\n\n\n
- Layout<\/strong>: Create strong focal points to highlight your poster\u2019s message. Pair bold text with high-quality images to ensure your poster design grabs attention.<\/li>\n\n\n\n
- Layout<\/strong>: Make sure to leave room for both a headline and supporting text. Large visuals work best with simple messaging, allowing the viewer to take in the image and information easily.<\/li>\n\n\n\n
- Layout<\/strong>: A grid format works wonders here, giving your design structure and balance. Make the headline stand out, while leaving plenty of room for text and graphics to breathe.<\/li>\n\n\n\n
- Layout<\/strong>: Whether it\u2019s horizontal or vertical, make sure to balance the text and graphics. A vertical layout can feel more spacious, but leave enough white space around your content to avoid clutter. With this compact size, less is definitely more. Keep the layout simple and easy to skim at a glance.<\/li>\n\n\n\n
- Graphics<\/strong>: Since space is limited, keep graphics minimal. Focus on one strong visual element, like your brand logo, and make sure it doesn\u2019t overwhelm the text. The smaller the poster, the more you need to prioritize clarity, so opt for large, bold fonts and leave unnecessary details out.<\/li>\n\n\n\n