{"id":43347,"date":"2025-11-18T17:30:18","date_gmt":"2025-11-18T17:30:18","guid":{"rendered":"https:\/\/blogadmin.vpsvc.com\/hub\/?p=43347"},"modified":"2025-11-28T14:33:07","modified_gmt":"2025-11-28T14:33:07","slug":"caught-my-eye-what-makes-people-notice-your-business-posters","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/caught-my-eye-what-makes-people-notice-your-business-posters\/","title":{"rendered":"Caught my eye: What makes people notice your business posters"},"content":{"rendered":"\n<p>Nearly eight in 10 Americans (79%) say they\u2019ve noticed a business poster in the past six months. That\u2019s a clear reminder that posters haven\u2019t lost their power, even in a world where digital ads seem to be taking the lead. In September 2025, VistaPrint surveyed 1,000 people across the U.S. to learn what actually makes a poster catch someone\u2019s eye, hold their attention and drive them to act. The results show that smart design, clear messaging and professional printing can make all the difference. Here\u2019s what today\u2019s consumers told us, from where posters get the most visibility to what designs inspire people to engage with them.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways            <\/div>\n            <div class=\"text\">\n                <ul>\n<li>79% of people notice business posters, and they\u2019re still seen as one of the most effective local marketing tools.<\/li>\n<li>Clear design is the key to creating eye-catching visuals and layouts, and these posters outperform cluttered designs every time.<\/li>\n<li>Discounts, deals and job opportunities are top attention-grabbers for business posters.<\/li>\n<li>Quality builds trust, and nearly seven in 10 survey respondents say that professional printing matters for brand credibility.<\/li>\n<li>QR codes work. Most consumers scan them when they know there\u2019s something valuable behind the link.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Want to make your business posters stand out?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Start with professional printing and bold designs.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/signs-posters\/posters\"\n   title=\"Make a poster\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/43347;https:\/\/www.vistaprint.com\/signs-posters\/posters;Content:Text Link;Make a poster\" data-tracking-navigation-detail=\"Make a poster\">\n    Make a poster<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"768\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Four-minimal-posters-for-a-poke-restaurant\/Four-minimal-posters-for-a-poke-restaurant.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1763484945\/ideas-and-advice-prod\/blogadmin\/Four-minimal-posters-for-a-poke-restaurant\/Four-minimal-posters-for-a-poke-restaurant.png?_i=AA\" alt=\"Four minimal posters for a poke restaurant\" class=\"wp-post-43347 wp-image-43358\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1763484945\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_768,c_scale\/f_auto,q_auto\/v1763484945\/ideas-and-advice-prod\/blogadmin\/Four-minimal-posters-for-a-poke-restaurant\/Four-minimal-posters-for-a-poke-restaurant.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1763484945\/ideas-and-advice-prod\/blogadmin\/Four-minimal-posters-for-a-poke-restaurant\/Four-minimal-posters-for-a-poke-restaurant.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1763484945\/ideas-and-advice-prod\/blogadmin\/Four-minimal-posters-for-a-poke-restaurant\/Four-minimal-posters-for-a-poke-restaurant.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1763484945\/ideas-and-advice-prod\/blogadmin\/Four-minimal-posters-for-a-poke-restaurant\/Four-minimal-posters-for-a-poke-restaurant.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1763484945\/ideas-and-advice-prod\/blogadmin\/Four-minimal-posters-for-a-poke-restaurant\/Four-minimal-posters-for-a-poke-restaurant.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"people-notice-business-posters\">Posters work, and people really notice them<\/h2>\n\n\n\n<p>Our survey found that 79% of people have noticed a business poster in the past six months. That means posters are still one of the most visible and trusted forms of local marketing, especially when compared to crowded digital channels.<\/p>\n\n\n\n<p>When asked how posters stack up against other types of promotions, 34% said they\u2019re somewhat more effective and 19% said they\u2019re much more effective. For small businesses, that\u2019s proof that posters still stand out, build awareness and drive real action.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Learn more about the different kinds of posters and what will work best for your business in our guide to <a href=\"https:\/\/www.vistaprint.com\/hub\/types-of-posters\" target=\"_blank\" rel=\"noreferrer noopener\">types of posters<\/a>.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-business-posters\">Where and what people notice most in business posters<\/h2>\n\n\n\n<p>Visibility and message go hand in hand. According to the survey, people most often spot posters outside storefronts (64%), in community spaces like gyms or libraries (48%), and inside malls or shopping centers (44%). Sidewalk boards and transit areas also score high at 43% each. The takeaway here is that the more foot traffic there is in an area, the more likely people are to notice your business.<\/p>\n\n\n\n<p>But where you place your poster is only half the story. What you say on it matters just as much. Discounts (55%), hiring notices (54%) and restaurant or cafe promotions (50%) were the most noticed types of business posters. This shows that \u201cvalue-first\u201d messages\u2013offers, opportunities and useful information\u2013are what make people stop and look.<\/p>\n\n\n\n<p>Generational differences play a role, too. Gen Z is especially drawn to hiring and seasonal promotions, while Millennials and Gen X tend to focus on discounts and restaurant deals. The key is to consider the best placement for your posters to reach your audience. For example, you could place a \u201cWe\u2019re hiring\u201d poster near a campus board, while a discount poster will likely perform better near a store entrance, and a restaurant special displayed on a sidewalk board is likely to attract customers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"575\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_575,c_scale\/f_auto,q_auto\/v1763484958\/ideas-and-advice-prod\/blogadmin\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand.png?_i=AA\" alt=\"A green poster advertising a 25% off promotion for a home goods brand\" class=\"wp-post-43347 wp-image-43357\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1763484958\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_575,c_scale\/f_auto,q_auto\/v1763484958\/ideas-and-advice-prod\/blogadmin\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_476,c_scale\/f_auto,q_auto\/v1763484958\/ideas-and-advice-prod\/blogadmin\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_363,c_scale\/f_auto,q_auto\/v1763484958\/ideas-and-advice-prod\/blogadmin\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_251,c_scale\/f_auto,q_auto\/v1763484958\/ideas-and-advice-prod\/blogadmin\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_139,c_scale\/f_auto,q_auto\/v1763484958\/ideas-and-advice-prod\/blogadmin\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand\/A-green-poster-advertising-a-25-off-promotion-for-a-home-goods-brand.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tailor posters to your business type<\/h3>\n\n\n\n<p>How your poster looks and what it promotes should depend on the type of business you\u2019re running. When you show people value upfront, whether that\u2019s a discount, experience or reason to visit, they\u2019re more likely to remember your brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Restaurants:<\/strong> People are most motivated by specials or discounts (59%), photos of food (48%) and positive reviews or awards (36%).<\/li>\n\n\n\n<li><strong>Retail: <\/strong>Shoppers respond best to percentage discounts (63%), \u201climited time only\u201d offers (47%) and seasonal or holiday sales (44%).<\/li>\n\n\n\n<li><strong>Events:<\/strong> People look for who or what\u2019s featured (53%), ticket prices or promotions (52%) and clear date, time and location details (50%).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"700\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Inf_01-1\/Inf_01-1.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_700,h_1024,c_scale\/f_auto,q_auto\/v1764340200\/ideas-and-advice-prod\/blogadmin\/Inf_01-1\/Inf_01-1.jpg?_i=AA\" alt=\"infographic to portray stats for business posters\" class=\"wp-post-43347 wp-image-43830\" data-transformation-crop=\"w_700,h_1024,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1764340200\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_700,h_1024,c_scale\/f_auto,q_auto\/v1764340200\/ideas-and-advice-prod\/blogadmin\/Inf_01-1\/Inf_01-1.jpg?_i=AA 1335w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1825,c_scale\/f_auto,q_auto\/v1764340200\/ideas-and-advice-prod\/blogadmin\/Inf_01-1\/Inf_01-1.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1533,c_scale\/f_auto,q_auto\/v1764340200\/ideas-and-advice-prod\/blogadmin\/Inf_01-1\/Inf_01-1.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_1240,c_scale\/f_auto,q_auto\/v1764340200\/ideas-and-advice-prod\/blogadmin\/Inf_01-1\/Inf_01-1.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_947,c_scale\/f_auto,q_auto\/v1764340200\/ideas-and-advice-prod\/blogadmin\/Inf_01-1\/Inf_01-1.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_655,c_scale\/f_auto,q_auto\/v1764340200\/ideas-and-advice-prod\/blogadmin\/Inf_01-1\/Inf_01-1.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_362,c_scale\/f_auto,q_auto\/v1764340200\/ideas-and-advice-prod\/blogadmin\/Inf_01-1\/Inf_01-1.jpg?_i=AA 248w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Match your message to your audience<\/h3>\n\n\n\n<p>Younger audiences like Gen Z and Millennials are drawn to digital touchpoints such as QR codes and bold visuals, while older generations, especially Boomers, care more about legibility and print quality. Understanding these nuances helps you design posters that feel relevant to everyone who passes by.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Want to explore sizing options that suit your space? Check out our <a href=\"https:\/\/www.vistaprint.com\/hub\/poster-sizes\" target=\"_blank\" rel=\"noreferrer noopener\">poster size guide<\/a>.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1763484970\/ideas-and-advice-prod\/blogadmin\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations.png?_i=AA\" alt=\"A woman holding a bold orange and purple poster featuring a store\u2019s retail locations\" class=\"wp-post-43347 wp-image-43356\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1763484970\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1763484970\/ideas-and-advice-prod\/blogadmin\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1763484970\/ideas-and-advice-prod\/blogadmin\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1763484970\/ideas-and-advice-prod\/blogadmin\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1763484970\/ideas-and-advice-prod\/blogadmin\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1763484970\/ideas-and-advice-prod\/blogadmin\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations\/A-woman-holding-a-bold-orange-and-purple-poster-featuring-a-stores-retail-locations.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"business-posters-design\">Design matters more than you think<\/h2>\n\n\n\n<p>When it comes to design, simplicity wins. The survey revealed that 59% of people are drawn to eye-catching images or graphics, 46% to large, easy-to-read text and 41% to bright or contrasting colors.<\/p>\n\n\n\n<p>When people glance at a poster, they usually notice the image first (30%), followed by the main headline (25%) and then the business name or logo (14%). That means your visuals and text should work together to deliver a clear, immediate message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual clarity over visual clutter<\/h3>\n\n\n\n<p>Too much text (43%), hard-to-read fonts (37%) and an unprofessional look (32%) are the top reasons people ignore posters. The fix is simple: keep your design clean, choose high-contrast colors and focus on one core message.<\/p>\n\n\n\n<p>Use a clear visual hierarchy\u2013image first, headline second, details last\u2013and resist the urge to overfill your space. A well-designed layout looks confident and draws attention without shouting. Create eye-level designs for pedestrians and larger prints for passing traffic, as the size of your posters makes a big difference.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Get step-by-step design tips in our guide on <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-make-a-poster\" target=\"_blank\" rel=\"noreferrer noopener\">how to make a poster<\/a>.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1763484984\/ideas-and-advice-prod\/blogadmin\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots.png?_i=AA\" alt=\"A minimal poster for a ceramics brand featuring illustrated outlines of two pots\" class=\"wp-post-43347 wp-image-43355\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1763484984\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1763484984\/ideas-and-advice-prod\/blogadmin\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1763484984\/ideas-and-advice-prod\/blogadmin\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1763484984\/ideas-and-advice-prod\/blogadmin\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1763484984\/ideas-and-advice-prod\/blogadmin\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1763484984\/ideas-and-advice-prod\/blogadmin\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots\/A-minimal-poster-for-a-ceramics-brand-featuring-illustrated-outlines-of-two-pots.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"act-after-seeing-business-posters\">How do people act after seeing your poster?<\/h2>\n\n\n\n<p>Business posters inspire action. After seeing a poster, 43% of people said they visited the business\u2019s website, 35% told a friend or family member and 27% made a purchase or visited in person.<\/p>\n\n\n\n<p>Beyond measurable actions, posters also create emotional responses. Half of the respondents (50%) felt curious to learn more, 44% felt excited or interested and 31% felt inspired. These emotions all translate into engagement, loyalty and word-of-mouth marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"871\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Inf_02-1\/Inf_02-1.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_871,c_scale\/f_auto,q_auto\/v1764340213\/ideas-and-advice-prod\/blogadmin\/Inf_02-1\/Inf_02-1.jpg?_i=AA\" alt=\"infographic to show how respondents react to branded posters\" class=\"wp-post-43347 wp-image-43831\" data-transformation-crop=\"w_1024,h_871,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1764340213\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_871,c_scale\/f_auto,q_auto\/v1764340213\/ideas-and-advice-prod\/blogadmin\/Inf_02-1\/Inf_02-1.jpg?_i=AA 1335w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1061,c_scale\/f_auto,q_auto\/v1764340213\/ideas-and-advice-prod\/blogadmin\/Inf_02-1\/Inf_02-1.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_891,c_scale\/f_auto,q_auto\/v1764340213\/ideas-and-advice-prod\/blogadmin\/Inf_02-1\/Inf_02-1.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_721,c_scale\/f_auto,q_auto\/v1764340213\/ideas-and-advice-prod\/blogadmin\/Inf_02-1\/Inf_02-1.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_551,c_scale\/f_auto,q_auto\/v1764340213\/ideas-and-advice-prod\/blogadmin\/Inf_02-1\/Inf_02-1.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_381,c_scale\/f_auto,q_auto\/v1764340213\/ideas-and-advice-prod\/blogadmin\/Inf_02-1\/Inf_02-1.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_211,c_scale\/f_auto,q_auto\/v1764340213\/ideas-and-advice-prod\/blogadmin\/Inf_02-1\/Inf_02-1.jpg?_i=AA 248w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Professionalism builds trust<\/h3>\n\n\n\n<p>A poorly designed or low-quality poster can do more harm than good. Our data shows that 39% of people view poorly made posters as a sign of a low-quality or untrustworthy business, and 38% see them as unprofessional.<\/p>\n\n\n\n<p>On the flip side, 68% said professional print quality is important; 38% rated it \u201cvery important\u201d and 30% said \u201cextremely important.\u201d Glossy finishes were most commonly associated with professionalism (28%), but what matters most is sharp printing, clear colors and durable materials.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>You can explore polished, professional posters in our <a href=\"https:\/\/www.vistaprint.com\/hub\/best-poster-templates\" target=\"_blank\" rel=\"noreferrer noopener\">poster design collection<\/a> and discover templates for your own posters in our <a href=\"https:\/\/www.vistaprint.com\/signs-posters\/posters\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">poster gallery<\/a>.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"business-posters-qr-codes\">QR codes bridge the gap between print and digital<\/h2>\n\n\n\n<p>Two-thirds of respondents have scanned a QR code from a poster at least once, and 75% said they\u2019re likely to do it again in the future. It\u2019s a clear sign that QR codes are now part of how people interact with local advertising. The biggest motivators to scan are exclusive discounts (61%), menus or product information (48%), and easy RSVPs or event registration (29%).&nbsp;<\/p>\n\n\n\n<p>That means if your QR code leads to something useful, people will take the time to scan it.<em> <\/em>So offer something tangible, like a discount code, a digital menu or an RSVP link. Millennials and Gen Z are most likely to scan, so keep QR codes large, accessible and linked to a short, mobile-friendly URL. And always test your QR before printing to make sure it works flawlessly.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1763484387\/ideas-and-advice-prod\/blogadmin\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code.png?_i=AA\" alt=\"A black and white poster for a massage parlor featuring a QR code\" class=\"wp-post-43347 wp-image-43354\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1763484387\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1763484387\/ideas-and-advice-prod\/blogadmin\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1763484387\/ideas-and-advice-prod\/blogadmin\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1763484387\/ideas-and-advice-prod\/blogadmin\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1763484387\/ideas-and-advice-prod\/blogadmin\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1763484387\/ideas-and-advice-prod\/blogadmin\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code\/A-black-and-white-poster-for-a-massage-parlor-featuring-a-QR-code.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"business-posters-generational\">Generational insights&nbsp;<\/h2>\n\n\n\n<p>When you know who you\u2019re talking to, you can fine-tune both the design and tone of your business posters, whether that\u2019s vibrant and playful for a younger crowd or clean and professional for an older audience.<\/p>\n\n\n\n<p>Here are some generational insights to consider when designing your business poster:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gen Z responds to hiring posters, seasonal promotions and QR-driven designs.<\/li>\n\n\n\n<li>Millennials engage with digital crossovers and creative, design-led posters.<\/li>\n\n\n\n<li>Gen X prefers clear messaging, restaurant promotions and readable text.<\/li>\n\n\n\n<li>Boomers prioritize print quality, fonts and professional finishes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"business-posters-still-matter\">Business posters still matter<\/h2>\n\n\n\n<p>Posters are one of the most visible, cost-effective ways to promote your business. They\u2019re accessible, visual and memorable, especially when designed with purpose and printed professionally. In an omnichannel world, posters still bridge the gap between physical and digital. They can carry QR codes, use sustainable materials and showcase creative finishes that make your brand impossible to ignore.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    What\u2019s next for your business posters?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Now that you know what really gets people to look, it\u2019s time to design a poster that works just as hard as you do.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/signs-posters\/posters\"\n   title=\"Create a poster\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/43347;https:\/\/www.vistaprint.com\/signs-posters\/posters;Content:Text Link;Create a poster\" data-tracking-navigation-detail=\"Create a poster\">\n    Create a poster<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Nearly eight in 10 Americans (79%) say they\u2019ve noticed a business poster in the past six months. That\u2019s a clear [&hellip;]<\/p>\n","protected":false},"author":185,"featured_media":13324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"What Makes A Great Business Poster? Survey Insights | VistaPrint US","_seopress_titles_desc":"Discover what catches people's attention in business posters, from design and placement to offers that drive action. Learn how to make your posters stand out.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-43347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/43347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=43347"}],"version-history":[{"count":9,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/43347\/revisions"}],"predecessor-version":[{"id":43833,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/43347\/revisions\/43833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/13324"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=43347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=43347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=43347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}