- \n
- Always edit from a vector master file (AI, EPS, SVG) and export (PNG, JPG, PDF) from that source.<\/li>\n
- Start every logo edit by defining the problem clearly so changes are purposeful and intentional.<\/li>\n
- Create a responsive logo with primary, stacked and icon-only versions for different contexts.<\/li>\n
- Make color and font choices that are on-brand and accessible across print and digital applications.<\/li>\n
- It\u2019s time for a logo redesign when your brand identity, audience or business strategy has fundamentally changed.<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
How to edit a logo step by step<\/h2>\n\n\n\n
When editing your logo, follow this step-by-step workflow to ensure changes are intentional and effective.<\/p>\n\n\n\n
Step 1: Decide if your logo needs editing<\/h3>\n\n\n\n
First, decide whether your logo actually needs editing and why. Examples of when to edit a logo include: <\/p>\n\n\n\n
- \n
- Rebranding <\/strong>after a name change, a new identity, a merger, a new audience or a shift in positioning.\u00a0<\/li>\n\n\n\n
- Modernizing<\/strong> a dated look with fresh fonts, colors and symbols.\u00a0<\/li>\n\n\n\n
- Scaling for digital <\/strong>contexts like app icons, favicons, dark mode and motion.\u00a0<\/li>\n\n\n\n
- New applications<\/strong> like packaging, vehicle wraps or outdoor signage, where the current logo doesn\u2019t scale easily or work on a new color background.<\/li>\n<\/ul>\n\n\n\n
![\"branded](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_533,c_scale\/f_auto,q_auto\/v1764413029\/ideas-and-advice-prod\/blogadmin\/branded-poke-logo\/branded-poke-logo.jpg?_i=AA\")
<\/figure>\n\n\n\nSometimes the prompt for a logo edit is strategic, such as appealing to a new audience or differentiating from competitors, and sometimes it\u2019s practical, like improving accessibility and legibility at small sizes.<\/p>\n\n\n\n
Step 2: Define the issue<\/h3>\n\n\n\n
Write a one-sentence problem statement that explains your main reason for editing your logo, and decide whether you\u2019re refining (small, targeted improvements) or redesigning (a fundamental change) to guide every step that follows. Specified issues and clear goals for editing a logo will make all the difference in its success.<\/p>\n\n\n\n
![\"Mexican](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1764413034\/ideas-and-advice-prod\/blogadmin\/mexican-bakery-logo\/mexican-bakery-logo.jpg?_i=AA\")
<\/figure>\n\n\n\nSource: Logo design by -Alya- via 99designs by Vista<\/em><\/p>\n\n\n\n
Having considered the scope of edits, make sure your logo\u2019s issues have clear solutions. For example, if your logo font feels too old-fashioned, replace it with a modern font, while a warmer color scheme may be all you need to make your brand logo feel more approachable. And if your logo collapses at small sizes, simplify the shapes and increase stroke weights so it stays crisp and legible.<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nCheck out our guide on what makes a good logo<\/a>.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
Look at your logo everywhere you use it: your website, app icons, packaging, business cards, email signatures, signage, vehicles and merchandise. Seeing these uses side by side will show you where the logo works and where it struggles, making it easier to define where the issue lies.<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nUse A\/B testing to try out different variations of your logo on different audience segments to understand which version people prefer.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
Step 3: Determine the complexity of your logo edit<\/h3>\n\n\n\n
Now you\u2019ve pinpointed what needs to change, the question is how extensive the edits will be. This article will focus on minor edits that anyone can make themselves, such as changing the size or color of a logo. A major change would be a logo redesign<\/a>, which involves introducing new design elements and a graphic designer.<\/p>\n\n\n\n
\n \n\n\n\n Have you decided to completely redesign your logo? <\/div>\n\n\n Collaborate with a professional. <\/div>\n <\/div>\n\n\n \n\n Hire a designer<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n \n\n\n\n\n![\"How](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_fill,g_auto\/f_auto,q_auto\/v1764413043\/ideas-and-advice-prod\/blogadmin\/grain-old\/grain-old.jpg?_i=AA\")
<\/div>\n \n \nSource: Logo redesign by Trinitiff via 99designs by Vista<\/em><\/p>\n <\/div>\n <\/div>\n
\n\n![\"How](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_569,h_569,c_fill,g_auto\/f_auto,q_auto\/v1764413046\/ideas-and-advice-prod\/blogadmin\/grain-new\/grain-new.jpg?_i=AA\")
<\/div>\n \n \nSource: Logo redesign by Trinitiff via 99designs by Vista<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n
<\/div>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\nStep 4: Collect your logo assets<\/h3>\n\n\n\n
First of all, make sure you are working with an editable logo file. Logos are ideally stored in vector file formats such as AI or EPS. You can access these files through logo design software<\/a> such as Adobe Illustrator (which we\u2019ll be referencing in this article, though most alternative vector programs work in a similar way).<\/p>\n\n\n\n
\n \n\n\n\n\n![\"Illustration](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1764413051\/ideas-and-advice-prod\/blogadmin\/vector-logo\/vector-logo.jpg?_i=AA\")
<\/div>\n \n <\/div>\n \n\n![\"Illustration](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_601,h_600,c_scale\/f_auto,q_auto\/v1764413057\/ideas-and-advice-prod\/blogadmin\/raster-logo\/raster-logo.jpg?_i=AA\")
<\/div>\n \n <\/div>\n <\/div>\n - Modernizing<\/strong> a dated look with fresh fonts, colors and symbols.\u00a0<\/li>\n\n\n\n
- Rebranding <\/strong>after a name change, a new identity, a merger, a new audience or a shift in positioning.\u00a0<\/li>\n\n\n\n