- \n
- Choose a postcard with the recipient or your audience in mind.<\/li>\n
- Learn how to complete a postcard, including messaging tips, proper addressing and stamp placement.<\/li>\n
- Avoid common mistakes like messy addressing, smudgy ink and overcrowding.<\/li>\n
- Use postcard message examples and wording ideas to write faster and better.<\/li>\n
- If you want something unique, create your own postcard by hand or with postcard design templates<\/a>.<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
Choosing a postcard <\/h2>\n\n\n\n
Are you a small business owner wanting to add a personal flair to your marketing materials? Or perhaps you\u2019re on holiday, hunting for the perfect card for a loved one? No matter the occasion, the key to choosing the ideal postcard is keeping the recipient in mind.<\/p>\n\n\n\n
For small business owners, it\u2019s all about your audience. What design would resonate with them? What would catch their eye and leave a lasting impression? Tailor your postcard to your target audience<\/a> and make every send-out memorable. Use strong imagery and clean spacing because postcards are skimmed fast. If you\u2019re designing your own, keep your typography easy to read but choose the best postcard fonts<\/a> to suit your vibe.<\/p>\n\n\n\n
For a loved one, think about what makes them happy. What do they enjoy? What brings a smile to their face? It could be inspired by an inside joke or a memory you both cherish. Also, check the writing space: if the back is dark or busy, you\u2019ll have less room to write clearly.<\/p>\n\n\n
\n![\"Retreat](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1536,h_1536,c_fill,g_auto\/f_auto,q_auto\/v1719324776\/ideas-and-advice-prod\/en-us\/malibu-postcard\/malibu-postcard.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nSource: Design by JuliaS via 99designs by Vista<\/em><\/p>\n\n\n\n
Creating your own postcard <\/h2>\n\n\n\n
So, you\u2019re scrolling through gallery after gallery, and nothing seems to be sparking inspiration. Make your own! Handmade postcards feel personal and charming, while digitally designed ones look polished and consistent, especially useful if you\u2019re marketing.<\/p>\n\n\n\n
Draw your own postcard<\/h3>\n\n\n\n
Grab some card stock and let your creativity flow. As long as it\u2019s the right size and weight, and the writing is legible, your handmade postcard will make its way to the recipient just like any store-bought one. You could sketch a beautiful landscape inspired by your travels or draw something quirky that reminds you of the person you\u2019re sending it to. Personal touches like these make your postcard truly special and memorable.<\/p>\n\n\n\n
Whatever you decide, be sure to leave blank space on the back \u2013 the right side is for the address and the left side for your message.<\/p>\n\n\n\n
Design your own postcard<\/h3>\n\n\n\n
If you\u2019re a small business owner, the bespoke nature of hand drawing usually isn\u2019t a good fit. Why not take advantage of digital design tools to create a custom postcard that reflects your brand and speaks to your audience? This approach allows you to combine your unique vision with high-quality production, ensuring your marketing materials stand out and make a lasting impression. <\/p>\n\n\n\n
Use handy and customizable postcard templates<\/a> or an easy design editor, like VistaCreate, to craft your own postcard designs<\/a>. Once your design is ready, you can easily upload it to VistaPrint, choose the finishes that suit your vision best and get professional-quality postcards delivered to you.<\/p>\n\n\n\n
As you design, keep in mind the standard size for postcards varies per location. If you\u2019re not sure what dimensions to use, here\u2019s a quick postcard size guide<\/a> you can reference:<\/p>\n\n\n\n
- \n
- United States: 4 x 6 inches<\/li>\n\n\n\n
- Europe: A6 or 105 x 148 mm\u00a0<\/li>\n\n\n\n
- Japan and China: 100 x 148 mm\u00a0<\/li>\n\n\n\n
- Australia: 4 x 6 inches<\/li>\n\n\n\n
- South America: 4 x 6 inches<\/li>\n\n\n\n
- Africa: 4 x 6 inches\u00a0<\/li>\n<\/ul>\n\n\n\n
![\"Retro-style](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/f_auto,q_auto\/v1719324779\/ideas-and-advice-prod\/en-us\/las-vegas-postcard\/las-vegas-postcard.jpg?_i=AA\")
<\/figure>\n\n\n\nSource: Design by BohemianSoul via 99designs by Vista<\/em><\/p>\n\n\n\n
How to write a postcard<\/h2>\n\n\n\n
When writing a postcard, the general rule of thumb is to write the recipient\u2019s address on the right-hand side and your personal message on the left.<\/strong> This ensures that postal services can efficiently process and deliver your postcard. By keeping the address clear and legible on the right, you leave plenty of space on the left for your message. <\/p>\n\n\n\n
Step-by-step: How to write on a postcard for customers<\/h3>\n\n\n\n
Start with a structure you can repeat every campaign.<\/p>\n\n\n\n
- \n
- Hook:<\/strong> Lead with the benefit in one line (a pain point, offer or promise).<\/li>\n\n\n\n
- Who it\u2019s for: <\/strong>Call out the audience so it feels relevant (e.g. \u201cNew neighbors\u201d or \u201cBusy parents\u201d).<\/li>\n\n\n\n
- What you\u2019re offering:<\/strong> Share one clear offer or takeaway, keep it simple and specific.<\/li>\n\n\n\n
- Proof or reassurance: <\/strong>Add a trust signal (review snippet, years in business, guarantee, best-seller).<\/li>\n\n\n\n
- Call to action:<\/strong> Give one next step (scan, visit, book) plus a deadline or incentive if helpful.<\/li>\n\n\n\n
- Brand details: <\/strong>Include your business name, key contact info and anything needed to redeem. Address and stamp: Keep the right side neat, add postage then send.<\/li>\n<\/ol>\n\n\n\n
<\/p>\n\n\n
\n![\"Postcard](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1713352153\/legacy_dam\/en-us\/S001752750\/S001752750.png?_i=AA\")
<\/figure>\n<\/div>\n\n\n<\/p>\n\n\n\n
Step-by-step: How to write on a postcard for friends and family<\/h3>\n\n\n\n
Start with a structure that helps your postcard shine.<\/p>\n\n\n\n
- \n
- Greeting:<\/strong> \u201cHi Jess,\u201d \u201cHey Dad,\u201d or \u201cHello from Chicago!\u201d<\/li>\n\n\n\n
- One vivid detail:<\/strong> Share a view, a taste or a funny moment, but make it something specific.<\/li>\n\n\n\n
- A quick update:<\/strong> One or two lines about what you\u2019ve been doing.<\/li>\n\n\n\n
- Sign-off: <\/strong>\u201cWish you were here,\u201d \u201cSee you soon,\u201d plus your name.<\/li>\n\n\n\n
- Address & stamp:<\/strong> Keep the right side neat, add postage and send.<\/li>\n<\/ol>\n\n\n\n
How to address a postcard<\/h3>\n\n\n\n
It might seem obvious, but one of the most crucial steps in sending a postcard is clearly writing the recipient\u2019s address and full name. This ensures your postcard reaches the right person without any hiccups. Be meticulous and double-check that you\u2019ve included postal code and, if shipping internationally, the country. <\/p>\n\n\n\n
Example:<\/p>\n\n\n\n
Taylor Rivera<\/p>\n\n\n\n
123 Pine St, Apt 4B<\/p>\n\n\n\n
Austin, TX 78701<\/p>\n\n\n\n
USA<\/p>\n\n\n\n
Postcard message examples and wording ideas<\/h2>\n\n\n\n
Not sure what to write on a postcard? We have some ideas to inspire you.<\/p>\n\n\n\n
The small business owner <\/h3>\n\n\n\n
Write a message that speaks directly to your audience while keeping your brand\u2019s vibe alive. For instance, if you\u2019re selling handmade candles, your postcard could share a cozy message about relaxation and self-care, reinforcing your brand\u2019s focus on creating a soothing atmosphere. It\u2019s all about connecting with your customers in a way that feels personal and true to your brand.<\/p>\n\n\n\n
Example:<\/p>\n\n\n\n
\u201cHi neighbor, need a little relaxation? This week only: Get 15% off our best-selling lavender candle. Pop in on Saturday or order online for pickup. Use code COZY15. \u2013 Willow & Wick\u201d<\/p>\n\n\n\n
If you\u2019re brainstorming postcard marketing ideas<\/a>, focus on a single call-to-action: \u201cShop the sale,\u201d \u201cBook now,\u201d \u201cBring this card\u201d or \u201cScan to order.\u201d The simpler the action, the more likely someone does it.<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Person](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1742998062\/legacy_dam\/en-us\/S001914464\/S001914464.png?_i=AA\")
<\/figure>\n<\/div>\n\n\n<\/p>\n\n\n\n
The classic <\/h3>\n\n\n\n
When writing your postcard, embrace the timeless charm of the classic approach. Start by painting a vivid picture of the weather, then sprinkle in concise yet entertaining anecdotes from your holiday adventures. Finally, wrap it all up with heartfelt wishes, sending a piece of your joy and wanderlust to brighten their day. <\/p>\n\n\n\n
Example:<\/p>\n\n\n\n
\u201cHi Mia! It\u2019s sunny and breezy here \u2013 perfect beach weather. We took a boat tour today that inspired me. Wish you were here to see the sunset, unreal colors. See you real soon! Best, Sam\u201d<\/p>\n\n\n\n
When thinking of postcard message examples, answer prompts in single sentences: What did you see? What did you eat? What made you laugh? What do you wish they could\u2019ve experienced with you?<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\n\ufeff<\/span>More personal messaging can work wonderfully with premium and VIP clients to keep your relationship top-of-mind. Keep your note relevant by sharing new insights or appreciation.\u00a0<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
<\/p>\n\n\n\n
![\"I](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1718795953\/ideas-and-advice-prod\/blogadmin\/aruba-postcard\/aruba-postcard.jpg?_i=AA\")
<\/figure>\n\n\n\nSource: Design by aran&xa via 99designs by Vista<\/em><\/p>\n\n\n\n
Attach a stamp <\/h2>\n\n\n\n
For a postcard to make its way down the street or across the world, you need to attach a stamp and drop it in a post box or take it to a post office. The stamp not only covers the postage but can also add an extra touch of personality to your card. Don\u2019t forget to ask if you can choose your stamp! There is often a wide selection of designs to pick from.<\/p>\n\n\n\n
For instance, if you\u2019re sending a postcard from a coastal town, you might choose a stamp featuring a picturesque lighthouse or marine life to match your location. During holidays, you can find festive stamps with themes like Christmas trees, Hanukkah menorahs or New Year\u2019s fireworks. If your recipient loves nature, opt for a stamp showcasing beautiful flowers, national parks or wildlife. For art enthusiasts, many postal services offer stamps with famous paintings or cultural icons.<\/p>\n\n\n\n
\n \n\n\n Tip <\/div>\n\nIf your business goal is local reach, Every Door Direct Mail (EDDM\u00ae) postcard options can help you mail to neighborhoods efficiently, which is ideal when you want to scale without losing that postcard feel.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
<\/p>\n\n\n\n
Postcard writing tips: Do\u2019s and don\u2019ts <\/h2>\n\n\n\n
Even with a great design and a thoughtful message, a few small missteps can keep your postcard from landing the way you intended, so here are the key postcard writing tips to help it arrive clearly, safely and with the right vibe.<\/p>\n\n\n\n
Do <\/h3>\n\n\n\n
Write legibly!<\/strong> If the address is unclear, it could end up on the wrong side of the planet. Take a moment to check your words are clear and your handwriting is easily readable.<\/p>\n\n\n\n
Keep the right information in the right place. <\/strong>Don\u2019t let your message bleed over from the left side. And clearly place your address and stamp on the right side. <\/p>\n\n\n\n
Don\u2019t<\/h3>\n\n\n\n
Don\u2019t include personal or sensitive details.<\/strong> Postcards aren\u2019t private. Also avoid super-light ink that fades, smudge-prone gel pens and writing too close to the edges where postal markings can cover your words.<\/p>\n\n\n\n
Other common mistakes to watch for: <\/p>\n\n\n\n
- \n
- Writing over dark imagery on the back<\/li>\n\n\n\n
- Forgetting the country on international mail<\/li>\n\n\n\n
- Cramming in too much text<\/li>\n\n\n\n
- Placing the stamp on the message side<\/li>\n<\/ul>\n\n\n\n
<\/p>\n\n\n
\n![\"Stack](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1771499234\/ideas-and-advice-prod\/blogadmin\/S001594596-edited_464947b135\/S001594596-edited_464947b135.png?_i=AA\")
<\/figure>\n<\/div>\n\n\n<\/p>\n\n\n\n
Using postcards for small business marketing<\/h2>\n\n\n\n
Postcards are a simple, budget-friendly way to get your brand in someone\u2019s hands. The trick is to keep your message focused, make the benefit obvious and give people one clear next step (your CTA). That\u2019s the heart of postcard marketing basics<\/a>: one postcard, one goal.<\/p>\n\n\n\n
Start with a single objective: drive foot traffic, promote a limited-time offer, announce a new service or re-engage past customers. Then write to one audience segment at a time (new movers, nearby neighborhoods, lapsed customers, event attendees) so your wording feels relevant instead of generic. Lead with the value in plain language (\u201c20% off,\u201d \u201cFree consultation,\u201d \u201cNew menu,\u201d \u201cOpen late Fridays\u201d), and keep supporting details minimal. People should understand the offer in a quick glance.<\/p>\n\n\n\n
You\u2019re ready to send your postcard<\/h2>\n\n\n\n
Despite the ease of digital communication, the timeless charm of a postcard never fails to delight. When you know how to write a postcard, you can turn a small piece of paper into something genuinely memorable or eyecatching. <\/p>\n\n\n\n
For businesses, share a focused message or one clear offer and a single call to action can help you stay top of mind and drive real results, without losing that personal, human touch. For personal postcards, keep the layout simple with your message on the left and address on the right, choose one or two vivid details, and sign off with warmth so it feels unmistakably you.<\/p>\n\n\n\n
\n \n\n\n\n Ready to send a postcard? <\/div>\n\n\n Show that special someone how much you care. <\/div>\n <\/div>\n\n
- One vivid detail:<\/strong> Share a view, a taste or a funny moment, but make it something specific.<\/li>\n\n\n\n
- Who it\u2019s for: <\/strong>Call out the audience so it feels relevant (e.g. \u201cNew neighbors\u201d or \u201cBusy parents\u201d).<\/li>\n\n\n\n
- Hook:<\/strong> Lead with the benefit in one line (a pain point, offer or promise).<\/li>\n\n\n\n