{"id":54005,"date":"2026-11-02T17:15:59","date_gmt":"2026-11-02T17:15:59","guid":{"rendered":"https:\/\/blogadmin.vpsvc.com\/hub\/?p=54005"},"modified":"2026-11-02T17:34:01","modified_gmt":"2026-11-02T17:34:01","slug":"packaging-photography","status":"publish","type":"post","link":"https:\/\/blogadmin.vpsvc.com\/hub\/packaging-photography\/","title":{"rendered":"How to photograph your packaged products: A beginner\u2019s guide to packaging photography"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Your custom packaging looks fantastic in person. Now, how do you make it look just as good on camera?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Packaging photography comes with a few challenges of its own: glossy finishes that catch every reflection, box panels that look oddly flat and logos that refuse to stay in focus. The good news is that you don&#8217;t need a professional studio or a fancy camera to get photos worthy of your online store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re photographing custom mailer boxes for Etsy or creating an unboxing reveal for Instagram, this guide covers everything you need to know about how to photograph packaged products. We&#8217;ll walk through affordable DIY lighting setups, smartphone camera settings, glare-busting tricks, the best packaging photography angles and easy edits using free apps.&nbsp;<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Key takeaways            <\/div>\n            <div class=\"text\">\n                <ul>\n<li>A smartphone, tripod, white foam board reflector, matte backdrop and window light are enough to build a DIY packaging photography setup.<\/li>\n<li>Position packaging beside a window with diffused light, and use a reflector to soften shadows, rotating glossy or foil-stamped boxes to reduce glare.<\/li>\n<li>Photograph boxes straight-on to show branding, at 45\u00b0 to reveal their depth, from overhead to capture contents and up close to highlight print finishes.<\/li>\n<li>Build a three-shot unboxing sequence around the sealed package, the first look inside and the unpacked product alongside its branded inserts.<\/li>\n<li>Use free editing apps to straighten box edges, correct exposure and white balance, remove distractions and crop images to suit each platform.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Got a great product to show off?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Complete the presentation with custom branded packaging from VistaPrint.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/packaging\/\"\n   title=\"Create your packaging\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/54005;https:\/\/www.vistaprint.com\/packaging\/;Content:Text Link;Create your packaging\" data-tracking-navigation-detail=\"Create your packaging\">\n    Create your packaging<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 1. Prepare your packaging and DIY photography setup<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good packaging photography starts with a spotless, properly assembled package and a distraction-free setup. And no, you don&#8217;t need a professional studio. A tabletop, a few household supplies and your smartphone will do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what you&#8217;ll need:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Equipment<\/th><th>Budget-friendly option<\/th><th>Purpose<\/th><\/tr><\/thead><tbody><tr><td>Camera<\/td><td>Smartphone or digital camera<\/td><td>Capture photos<\/td><\/tr><tr><td>Light source<\/td><td>Window or LED lamp<\/td><td>Illuminate packaging<\/td><\/tr><tr><td>Diffuser<\/td><td>Sheer white curtain<\/td><td>Soften harsh light<\/td><\/tr><tr><td>Reflector<\/td><td>White foam board<\/td><td>Brighten shadows<\/td><\/tr><tr><td>Background<\/td><td>Matte poster board or paper roll<\/td><td>Create a clean backdrop<\/td><\/tr><tr><td>Support<\/td><td>Tripod or phone stand<\/td><td>Prevent blurry shots<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Want to keep your packaging costs down, too? Check out our guide to <a href=\"https:\/\/www.vistaprint.com\/hub\/budget-packaging-costs\" target=\"_blank\" rel=\"noopener\">budget packaging<\/a> for practical ways to save without compromising on presentation.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Get your custom packaging camera-ready<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cameras pick up imperfections you might overlook in person, so give your packaging a quick inspection:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wipe away dust and fingerprints, especially on glossy finishes.<\/li>\n\n\n\n<li>Straighten labels, secure box flaps and position logos prominently.<\/li>\n\n\n\n<li>Stuff empty mailer boxes with tissue paper to prevent sagging.<\/li>\n\n\n\n<li>Place products or flat inserts inside poly mailers to smooth out wrinkles and show their shape.<\/li>\n<\/ul>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-1\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793634703\/ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg?_i=AA\" class=\"swan-responsive-image wp-post-54005 wp-image-54021\" alt=\"Colorful Healthy Guru cauliflower snack packaging in blue, green, yellow and pink, arranged diagonally on a dark gray background.\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793634703\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793634703\/ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1848,c_scale\/f_auto,q_auto\/v1793634703\/ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1648,c_scale\/f_auto,q_auto\/v1793634703\/ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_scale\/f_auto,q_auto\/v1793634703\/ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1793634703\/ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1793634703\/ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1793634703\/ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1793634703\/ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1793634703\/ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1793634703\/ideas-and-advice-prod\/blogadmin\/Colorful-Healthy-Guru-cauliflower-snack-packaging\/Colorful-Healthy-Guru-cauliflower-snack-packaging.jpg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p style=\"text-align: center;\"><em>Source: Packaging photography by GayanMH via 99designs by Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window.webp\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793634716\/ideas-and-advice-prod\/blogadmin\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window.webp?_i=AA\" class=\"swan-responsive-image wp-post-54005 wp-image-54022\" alt=\"Purple ZOPS Organic Gummies stand-up pouch with a transparent window showing pink and white gummies, photographed against a white background.\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"webp\" data-transformations=\"f_auto,q_auto\" data-version=\"1793634716\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793634716\/ideas-and-advice-prod\/blogadmin\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window.webp?_i=AA 1400w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1793634716\/ideas-and-advice-prod\/blogadmin\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window.webp?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1793634716\/ideas-and-advice-prod\/blogadmin\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window.webp?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1793634716\/ideas-and-advice-prod\/blogadmin\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window.webp?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1793634716\/ideas-and-advice-prod\/blogadmin\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window.webp?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1793634716\/ideas-and-advice-prod\/blogadmin\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window.webp?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1793634716\/ideas-and-advice-prod\/blogadmin\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window\/Purple-ZOPS-Organic-Gummies-stand-up-pouch-with-a-transparent-window.webp?_i=AA 248w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Create a seamless background for custom box photography<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For a clean, professional backdrop, tape a large sheet of matte paper to a wall and let it curve gently onto your tabletop. Avoid creasing it: the smooth transition creates a <em>sweep background<\/em> with no visible horizon line. Choose white or neutral paper for e-commerce photos, or a contrasting shade for light-colored packaging.&nbsp;<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Position your package away from the backdrop to keep distracting shadows out of the frame.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"485\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Pink-branded-soap-box-with-open-flaps\/Pink-branded-soap-box-with-open-flaps.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_485,c_scale\/f_auto,q_auto\/v1793634800\/ideas-and-advice-prod\/blogadmin\/Pink-branded-soap-box-with-open-flaps\/Pink-branded-soap-box-with-open-flaps.png?_i=AA\" alt=\"Pink branded soap box with open flaps revealing a bar of soap, photographed at an angle against a white background.\" class=\"wp-post-54005 wp-image-54023\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1793634800\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_485,c_scale\/f_auto,q_auto\/v1793634800\/ideas-and-advice-prod\/blogadmin\/Pink-branded-soap-box-with-open-flaps\/Pink-branded-soap-box-with-open-flaps.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_401,c_scale\/f_auto,q_auto\/v1793634800\/ideas-and-advice-prod\/blogadmin\/Pink-branded-soap-box-with-open-flaps\/Pink-branded-soap-box-with-open-flaps.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_306,c_scale\/f_auto,q_auto\/v1793634800\/ideas-and-advice-prod\/blogadmin\/Pink-branded-soap-box-with-open-flaps\/Pink-branded-soap-box-with-open-flaps.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_212,c_scale\/f_auto,q_auto\/v1793634800\/ideas-and-advice-prod\/blogadmin\/Pink-branded-soap-box-with-open-flaps\/Pink-branded-soap-box-with-open-flaps.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_117,c_scale\/f_auto,q_auto\/v1793634800\/ideas-and-advice-prod\/blogadmin\/Pink-branded-soap-box-with-open-flaps\/Pink-branded-soap-box-with-open-flaps.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Step 2. Choose the best product packaging lighting setup<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soft, diffused lighting is your best bet for packaging photography. It brings out printed details, keeps shadows under control and prevents harsh reflections from stealing the spotlight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are three affordable lighting setups worth trying:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Lighting setup<\/th><th>Best for<\/th><th>How to position it<\/th><\/tr><\/thead><tbody><tr><td>Window + reflector<\/td><td>Matte boxes and mailers<\/td><td>Window at 45\u00b0 to one side, white board opposite<\/td><\/tr><tr><td>Diffused LED + reflector<\/td><td>Indoor or evening shoots<\/td><td>LED behind a diffuser at 45\u00b0, reflector opposite<\/td><\/tr><tr><td>Two diffused lights<\/td><td>Larger boxes requiring even coverage<\/td><td>One light on each side, adjusted to retain soft shadows<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"738\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Custom-cosmetic-packaging-photography\/Custom-cosmetic-packaging-photography.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_738,h_600,c_scale\/f_auto,q_auto\/v1793634862\/ideas-and-advice-prod\/blogadmin\/Custom-cosmetic-packaging-photography\/Custom-cosmetic-packaging-photography.jpg?_i=AA\" class=\"swan-responsive-image wp-post-54005 wp-image-54025\" alt=\"Custom cosmetic packaging photography featuring pastel blue and pink branded boxes, including an open box, on a lavender background.\" loading=\"lazy\" data-transformation-crop=\"w_738,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793634862\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_738,h_600,c_scale\/f_auto,q_auto\/v1793634862\/ideas-and-advice-prod\/blogadmin\/Custom-cosmetic-packaging-photography\/Custom-cosmetic-packaging-photography.jpg?_i=AA 1600w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1176,c_scale\/f_auto,q_auto\/v1793634862\/ideas-and-advice-prod\/blogadmin\/Custom-cosmetic-packaging-photography\/Custom-cosmetic-packaging-photography.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1014,c_scale\/f_auto,q_auto\/v1793634862\/ideas-and-advice-prod\/blogadmin\/Custom-cosmetic-packaging-photography\/Custom-cosmetic-packaging-photography.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_851,c_scale\/f_auto,q_auto\/v1793634862\/ideas-and-advice-prod\/blogadmin\/Custom-cosmetic-packaging-photography\/Custom-cosmetic-packaging-photography.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_689,c_scale\/f_auto,q_auto\/v1793634862\/ideas-and-advice-prod\/blogadmin\/Custom-cosmetic-packaging-photography\/Custom-cosmetic-packaging-photography.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_526,c_scale\/f_auto,q_auto\/v1793634862\/ideas-and-advice-prod\/blogadmin\/Custom-cosmetic-packaging-photography\/Custom-cosmetic-packaging-photography.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_364,c_scale\/f_auto,q_auto\/v1793634862\/ideas-and-advice-prod\/blogadmin\/Custom-cosmetic-packaging-photography\/Custom-cosmetic-packaging-photography.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_201,c_scale\/f_auto,q_auto\/v1793634862\/ideas-and-advice-prod\/blogadmin\/Custom-cosmetic-packaging-photography\/Custom-cosmetic-packaging-photography.jpg?_i=AA 248w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"738\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Custom-box-photography-showing-colorful-branded-mailer-boxes\/Custom-box-photography-showing-colorful-branded-mailer-boxes.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_738,h_600,c_scale\/f_auto,q_auto\/v1793634856\/ideas-and-advice-prod\/blogadmin\/Custom-box-photography-showing-colorful-branded-mailer-boxes\/Custom-box-photography-showing-colorful-branded-mailer-boxes.png?_i=AA\" class=\"swan-responsive-image wp-post-54005 wp-image-54024\" alt=\"Custom box photography showing colorful branded mailer boxes with patterned interiors and shredded paper filling against a neutral background.\" loading=\"lazy\" data-transformation-crop=\"w_738,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1793634856\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_738,h_600,c_scale\/f_auto,q_auto\/v1793634856\/ideas-and-advice-prod\/blogadmin\/Custom-box-photography-showing-colorful-branded-mailer-boxes\/Custom-box-photography-showing-colorful-branded-mailer-boxes.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_689,c_scale\/f_auto,q_auto\/v1793634856\/ideas-and-advice-prod\/blogadmin\/Custom-box-photography-showing-colorful-branded-mailer-boxes\/Custom-box-photography-showing-colorful-branded-mailer-boxes.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_526,c_scale\/f_auto,q_auto\/v1793634856\/ideas-and-advice-prod\/blogadmin\/Custom-box-photography-showing-colorful-branded-mailer-boxes\/Custom-box-photography-showing-colorful-branded-mailer-boxes.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_364,c_scale\/f_auto,q_auto\/v1793634856\/ideas-and-advice-prod\/blogadmin\/Custom-box-photography-showing-colorful-branded-mailer-boxes\/Custom-box-photography-showing-colorful-branded-mailer-boxes.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_201,c_scale\/f_auto,q_auto\/v1793634856\/ideas-and-advice-prod\/blogadmin\/Custom-box-photography-showing-colorful-branded-mailer-boxes\/Custom-box-photography-showing-colorful-branded-mailer-boxes.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">For the window setup, turn off overhead lights to avoid unwanted color casts. Move the reflector closer to soften shadows or farther away to give the packaging more depth.&nbsp;<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Larger mailer boxes may need a wider diffuser for even coverage, while poly mailers benefit from gentle side shadows that reveal their texture.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to avoid glare on glossy, foil-stamped and spot UV packaging<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid direct camera flash, especially on coated packaging, where it can create harsh hotspots. The trick to photographing reflective packaging is controlling <em>where<\/em> the light bounces. Start with a large, diffused light source, then adjust its position or rotate the package until reflections stop covering important details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different finishes call for slightly different adjustments:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Packaging finish<\/th><th>Common problem<\/th><th>How to fix it<\/th><\/tr><\/thead><tbody><tr><td>Glossy laminate<\/td><td>Large white glare patches<\/td><td>Use a larger diffuser and reposition the light.<\/td><\/tr><tr><td>Metallic foil<\/td><td>Bright reflections hide lettering<\/td><td>Tilt the package until the foil reflects soft, even light.<\/td><\/tr><tr><td>Spot UV<\/td><td>Glossy details blend into the matte surface<\/td><td>Use angled lighting to make the raised gloss visible.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t eliminate every reflection. Metallic foil and spot UV need a little shine to show off their finish. For stubborn glare on nonmetallic surfaces, try a clip-on circular polarizing filter, though it won&#8217;t reliably remove reflections from metallic foil. If one angle doesn&#8217;t capture both the artwork and the finish, take two photos from slightly different positions.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793634933\/ideas-and-advice-prod\/blogadmin\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch.jpg?_i=AA\" class=\"swan-responsive-image wp-post-54005 wp-image-54027\" alt=\"Product packaging photography of a glossy laminate cream and yellow Mister Fox Habanero pouch with soft shadows against a white background.\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793634933\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793634933\/ideas-and-advice-prod\/blogadmin\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch.jpg?_i=AA 1534w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_scale\/f_auto,q_auto\/v1793634933\/ideas-and-advice-prod\/blogadmin\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1793634933\/ideas-and-advice-prod\/blogadmin\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1793634933\/ideas-and-advice-prod\/blogadmin\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1793634933\/ideas-and-advice-prod\/blogadmin\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1793634933\/ideas-and-advice-prod\/blogadmin\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1793634933\/ideas-and-advice-prod\/blogadmin\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1793634933\/ideas-and-advice-prod\/blogadmin\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch\/Product-packaging-photography-of-a-glossy-laminate-cream-and-yellow-Mister-Fox-Habanero-pouch.jpg?_i=AA 248w\" sizes=\"(max-width: 1534px) 100vw, 1534px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793634927\/ideas-and-advice-prod\/blogadmin\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background.jpg?_i=AA\" class=\"swan-responsive-image wp-post-54005 wp-image-54026\" alt=\"Packaging photography of a metallic silver and gold Mister Fox Habanero pouch with visible reflections and creases against a white background.\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793634927\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793634927\/ideas-and-advice-prod\/blogadmin\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background.jpg?_i=AA 1534w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_scale\/f_auto,q_auto\/v1793634927\/ideas-and-advice-prod\/blogadmin\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1793634927\/ideas-and-advice-prod\/blogadmin\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1793634927\/ideas-and-advice-prod\/blogadmin\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1793634927\/ideas-and-advice-prod\/blogadmin\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1793634927\/ideas-and-advice-prod\/blogadmin\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1793634927\/ideas-and-advice-prod\/blogadmin\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1793634927\/ideas-and-advice-prod\/blogadmin\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background\/Packaging-photography-of-a-metallic-silver-and-gold-Mister-Fox-Habanero-pouch-with-visible-reflections-and-creases-against-a-white-background.jpg?_i=AA 248w\" sizes=\"(max-width: 1534px) 100vw, 1534px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Step 3. Adjust your camera settings for sharp packaging photos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even the best lighting won&#8217;t save an out-of-focus photo. For sharp packaging photography, you&#8217;ll need accurate focus, proper exposure and a steady camera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the recommended camera settings to start with:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Setting<\/th><th>Smartphone<\/th><th>DSLR or mirrorless camera<\/th><\/tr><\/thead><tbody><tr><td>ISO (light sensitivity)<\/td><td>Lowest available, if adjustable<\/td><td>Start at ISO 100<\/td><\/tr><tr><td>Aperture (depth of field)<\/td><td>Usually fixed<\/td><td>f\/8\u2013f\/11 to keep the entire box sharp<\/td><\/tr><tr><td>Shutter speed<\/td><td>Automatic or manual, if supported<\/td><td>Start at 1\/125s handheld; slower with a tripod<\/td><\/tr><tr><td>Focus<\/td><td>Tap the logo or front panel<\/td><td>Single-point autofocus on the packaging<\/td><\/tr><tr><td>White balance<\/td><td>Lock if available<\/td><td>Match your light source<\/td><\/tr><tr><td>File format<\/td><td>RAW\/DNG if supported<\/td><td>RAW for greater editing flexibility<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Smartphone packaging photography settings to use<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your phone can produce excellent packaging photos with a few adjustments:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Clean the lens and enable grid lines<\/strong> to keep box edges straight.<\/li>\n\n\n\n<li><strong>Use the main 1\u00d7 camera<\/strong> for better image quality. Avoid digital zoom, which sacrifices detail.<\/li>\n\n\n\n<li><strong>Tap the logo to focus<\/strong>, then activate AE\/AF lock (auto exposure\/auto focus) if available.<\/li>\n\n\n\n<li><strong>Reduce exposure slightly<\/strong> if white surfaces or metallic details look excessively bright.<\/li>\n\n\n\n<li><strong>Enable RAW mode<\/strong> for greater editing flexibility, or use your phone&#8217;s highest-quality standard format.<\/li>\n\n\n\n<li><strong>Stabilize your phone<\/strong> on a stand and use a 3- or 10-second timer to avoid camera shake.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Settings vary by phone model, and most smartphones don&#8217;t allow manual aperture adjustments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4. Choose packaging photography angles that show every important detail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One photo rarely tells the whole story. Effective <a href=\"https:\/\/www.vistaprint.com\/hub\/package-marketing\" target=\"_blank\" rel=\"noopener\">packaging marketing<\/a> should gives shoppers a clear idea of what they&#8217;re getting. Photograph your packaging from several angles, showing its shape, branding, construction and finishing details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are five essential packaging photography angles to include in your shot list:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Angle<\/th><th>What it shows<\/th><th>Best use<\/th><\/tr><\/thead><tbody><tr><td><strong>Straight-on<\/strong><\/td><td>Logo, typography and front design<\/td><td>Main product listing image<\/td><\/tr><tr><td><strong>Three-quarter (45\u00b0)<\/strong><\/td><td>Front, side and depth<\/td><td>Custom boxes and mailers<\/td><\/tr><tr><td><strong>Overhead (90\u00b0)<\/strong><\/td><td>Lid design and interior layout<\/td><td>Flat packaging and unboxing shots<\/td><\/tr><tr><td><strong>Side profile<\/strong><\/td><td>Thickness, folds and closures<\/td><td>Packaging construction<\/td><\/tr><tr><td><strong>Close-up<\/strong><\/td><td>Foil, embossing, spot UV and texture<\/td><td>Premium finishes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793634993\/ideas-and-advice-prod\/blogadmin\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet.jpg?_i=AA\" class=\"swan-responsive-image wp-post-54005 wp-image-54028\" alt=\"Straight-on packaging photography of a pastel pink DEW Drops skincare sample sachet with blue branding against a light gray background.\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793634993\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793634993\/ideas-and-advice-prod\/blogadmin\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet.jpg?_i=AA 1534w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_scale\/f_auto,q_auto\/v1793634993\/ideas-and-advice-prod\/blogadmin\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1793634993\/ideas-and-advice-prod\/blogadmin\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1793634993\/ideas-and-advice-prod\/blogadmin\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1793634993\/ideas-and-advice-prod\/blogadmin\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1793634993\/ideas-and-advice-prod\/blogadmin\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1793634993\/ideas-and-advice-prod\/blogadmin\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1793634993\/ideas-and-advice-prod\/blogadmin\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet\/Straight-on-packaging-photography-of-a-pastel-pink-DEW-Drops-skincare-sample-sachet.jpg?_i=AA 248w\" sizes=\"(max-width: 1534px) 100vw, 1534px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Angled-overhead-lifestyle-packaging-photography\/Angled-overhead-lifestyle-packaging-photography.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793635000\/ideas-and-advice-prod\/blogadmin\/Angled-overhead-lifestyle-packaging-photography\/Angled-overhead-lifestyle-packaging-photography.jpg?_i=AA\" class=\"swan-responsive-image wp-post-54005 wp-image-54029\" alt=\"Angled overhead lifestyle packaging photography of a silver DEW branded mailer, skincare promotional inserts and red earrings on a marble surface.\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793635000\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1793635000\/ideas-and-advice-prod\/blogadmin\/Angled-overhead-lifestyle-packaging-photography\/Angled-overhead-lifestyle-packaging-photography.jpg?_i=AA 1290w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1793635000\/ideas-and-advice-prod\/blogadmin\/Angled-overhead-lifestyle-packaging-photography\/Angled-overhead-lifestyle-packaging-photography.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1793635000\/ideas-and-advice-prod\/blogadmin\/Angled-overhead-lifestyle-packaging-photography\/Angled-overhead-lifestyle-packaging-photography.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1793635000\/ideas-and-advice-prod\/blogadmin\/Angled-overhead-lifestyle-packaging-photography\/Angled-overhead-lifestyle-packaging-photography.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1793635000\/ideas-and-advice-prod\/blogadmin\/Angled-overhead-lifestyle-packaging-photography\/Angled-overhead-lifestyle-packaging-photography.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1793635000\/ideas-and-advice-prod\/blogadmin\/Angled-overhead-lifestyle-packaging-photography\/Angled-overhead-lifestyle-packaging-photography.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1793635000\/ideas-and-advice-prod\/blogadmin\/Angled-overhead-lifestyle-packaging-photography\/Angled-overhead-lifestyle-packaging-photography.jpg?_i=AA 248w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">For custom box photography, keep the camera level to prevent crooked edges and avoid shooting too close with an ultra-wide lens, which can distort the box&#8217;s proportions. For flat poly mailers, prioritize overhead shots to show the complete design, then try a slight angle to reveal their thickness.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Maintain consistent camera heights, distances and angles across your product range for a cohesive storefront and easier product comparisons.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 5. Style your packaging photos and capture a 3-shot unboxing sequence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lifestyle packaging photography shows customers what receiving and opening your product looks like. Here&#8217;s how to make your shots feel natural while keeping your branding front and center.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Style custom packaging with simple, relevant props<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choose props that complement your packaging and give the shot some context. A few ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gift boxes:<\/strong> Ribbons, gift tags or tissue paper<\/li>\n\n\n\n<li><strong>Beauty packaging:<\/strong> Dried flowers, towels or skincare accessories<\/li>\n\n\n\n<li><strong>Food packaging:<\/strong> Relevant ingredients, serving boards or utensils<\/li>\n\n\n\n<li><strong>Subscription boxes:<\/strong> Products arranged around the open box<\/li>\n\n\n\n<li><strong>Everyday packaging:<\/strong> Hands holding the package or familiar surfaces like desks and countertops<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"2032\" height=\"1162\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2032,h_1162,c_scale\/f_auto,q_auto\/v1793635036\/ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg?_i=AA\" alt=\"Overhead packaging photography of Joyce Foods GarDIP condiments, featuring branded kraft paper bags, wrappers, jars and garlic props on a white background.\" class=\"wp-post-54005 wp-image-54030\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793635036\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2032,h_1162,c_scale\/f_auto,q_auto\/v1793635036\/ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg?_i=AA 2032w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1056,c_scale\/f_auto,q_auto\/v1793635036\/ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_942,c_scale\/f_auto,q_auto\/v1793635036\/ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_828,c_scale\/f_auto,q_auto\/v1793635036\/ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_713,c_scale\/f_auto,q_auto\/v1793635036\/ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_599,c_scale\/f_auto,q_auto\/v1793635036\/ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_484,c_scale\/f_auto,q_auto\/v1793635036\/ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_370,c_scale\/f_auto,q_auto\/v1793635036\/ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_256,c_scale\/f_auto,q_auto\/v1793635036\/ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_141,c_scale\/f_auto,q_auto\/v1793635036\/ideas-and-advice-prod\/blogadmin\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments\/Overhead-packaging-photography-of-Joyce-Foods-GarDIP-condiments.jpg?_i=AA 248w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Source: Packaging photography by Martis Lupus via 99designs by Vista<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stick to a complementary color palette, leave some breathing room around the packaging and keep your logo visible. Avoid props that could make customers think they&#8217;re included with the purchase.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Planning a seasonal shoot? Explore our <a href=\"https:\/\/www.vistaprint.com\/hub\/packaging-ideas-for-promotional-campaigns\" target=\"_blank\" rel=\"noopener\">packaging ideas for promotional campaigns<\/a> for inspiration.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create a 3-shot unboxing lifestyle photography sequence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Capture the unboxing experience in three shots:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The arrival:<\/strong> Show the sealed package with its branding visible.<\/li>\n\n\n\n<li><strong>The reveal:<\/strong> Photograph the box being opened, showing tissue paper, interior printing and the first glimpse of the product.<\/li>\n\n\n\n<li><strong>The payoff:<\/strong> Capture the unpacked product alongside its packaging and branded inserts.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"900\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Branded-Napole\u00adtana-food-packaging-photography\/Branded-Napole\u00adtana-food-packaging-photography.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_900,h_600,c_scale\/f_auto,q_auto\/v1793635112\/ideas-and-advice-prod\/blogadmin\/Branded-Napole\u00adtana-food-packaging-photography\/Branded-Napole\u00adtana-food-packaging-photography.jpg?_i=AA\" class=\"swan-responsive-image wp-post-54005 wp-image-54032\" alt=\"Branded Napole\u00adtana food packaging photography featuring a paper bag, takeaway coffee cup, plastic cups, food container, napkins and wrapping paper on a light blue background.\" loading=\"lazy\" data-transformation-crop=\"w_900,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793635112\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_900,h_600,c_scale\/f_auto,q_auto\/v1793635112\/ideas-and-advice-prod\/blogadmin\/Branded-Napole\u00adtana-food-packaging-photography\/Branded-Napole\u00adtana-food-packaging-photography.jpg?_i=AA 1280w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_831,c_scale\/f_auto,q_auto\/v1793635112\/ideas-and-advice-prod\/blogadmin\/Branded-Napole\u00adtana-food-packaging-photography\/Branded-Napole\u00adtana-food-packaging-photography.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_698,c_scale\/f_auto,q_auto\/v1793635112\/ideas-and-advice-prod\/blogadmin\/Branded-Napole\u00adtana-food-packaging-photography\/Branded-Napole\u00adtana-food-packaging-photography.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1793635112\/ideas-and-advice-prod\/blogadmin\/Branded-Napole\u00adtana-food-packaging-photography\/Branded-Napole\u00adtana-food-packaging-photography.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_431,c_scale\/f_auto,q_auto\/v1793635112\/ideas-and-advice-prod\/blogadmin\/Branded-Napole\u00adtana-food-packaging-photography\/Branded-Napole\u00adtana-food-packaging-photography.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1793635112\/ideas-and-advice-prod\/blogadmin\/Branded-Napole\u00adtana-food-packaging-photography\/Branded-Napole\u00adtana-food-packaging-photography.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1793635112\/ideas-and-advice-prod\/blogadmin\/Branded-Napole\u00adtana-food-packaging-photography\/Branded-Napole\u00adtana-food-packaging-photography.jpg?_i=AA 248w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"900\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_900,h_600,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA\" class=\"swan-responsive-image wp-post-54005 wp-image-54031\" alt=\"Custom food packaging photography showing stacked white Napoletana takeaway containers, including an open container with food, against a white background.\" loading=\"lazy\" data-transformation-crop=\"w_900,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1793635100\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_900,h_600,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA 2080w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_1365,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1232,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1098,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_965,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_832,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_698,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_565,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_432,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_298,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_165,c_scale\/f_auto,q_auto\/v1793635100\/ideas-and-advice-prod\/blogadmin\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers\/Custom-food-packaging-photography-showing-stacked-white-Napoletana-takeaway-containers.jpg?_i=AA 248w\" sizes=\"(max-width: 2080px) 100vw, 2080px\" \/>                                <\/div>\n                            \n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">Keep lighting and backgrounds consistent throughout. For hands-in-frame shots, use a phone stand and timer or Bluetooth remote. Prioritize clear product details for online listings and more interactive, storytelling shots for social media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 6. Edit your packaging photos without expensive software<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even a well-shot photo can benefit from a few touch-ups. You don&#8217;t need Photoshop, either. These free apps have everything you need for basic packaging photo editing:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool<\/th><th>Useful features<\/th><th>Best for<\/th><\/tr><\/thead><tbody><tr><td><strong>Lightroom Mobile<\/strong><\/td><td>Exposure, white balance and color adjustments<\/td><td>Editing multiple product photos consistently<\/td><\/tr><tr><td><strong>Snapseed<\/strong><\/td><td>Perspective correction, selective edits and healing<\/td><td>Fixing individual shots<\/td><\/tr><tr><td><strong>VistaCreate<\/strong><\/td><td>Cropping, filters and ready-made templates<\/td><td>Preparing packaging photos for social media and marketing materials<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless the app, follow this packaging photo editing workflow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Crop and straighten:<\/strong> Align box edges and correct any perspective distortion.<\/li>\n\n\n\n<li><strong>Adjust exposure:<\/strong> Brighten dark shots without washing out white packaging or metallic finishes.<\/li>\n\n\n\n<li><strong>Correct white balance:<\/strong> Get rid of unwanted yellow or blue tints.<\/li>\n\n\n\n<li><strong>Fine-tune highlights and shadows:<\/strong> Tone down bright spots and bring out details in darker areas.<\/li>\n\n\n\n<li><strong>Clean up distractions:<\/strong> Remove background dust and stray marks.<\/li>\n\n\n\n<li><strong>Export:<\/strong> Save high-quality images in your platform&#8217;s preferred format.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"1024\" height=\"1024\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/Close-up-packaging-photography-of-a-glass-jar\/Close-up-packaging-photography-of-a-glass-jar.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1793635156\/ideas-and-advice-prod\/blogadmin\/Close-up-packaging-photography-of-a-glass-jar\/Close-up-packaging-photography-of-a-glass-jar.png?_i=AA\" alt=\"Close-up packaging photography of a glass jar of Sbj esntls ROSA clay mask with a bright pink branded label and black lid, photographed diagonally against a white background.\" class=\"wp-post-54005 wp-image-54033\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1793635156\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1024,h_1024,c_fill,g_auto\/f_auto,q_auto\/v1793635156\/ideas-and-advice-prod\/blogadmin\/Close-up-packaging-photography-of-a-glass-jar\/Close-up-packaging-photography-of-a-glass-jar.png?_i=AA 1024w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1793635156\/ideas-and-advice-prod\/blogadmin\/Close-up-packaging-photography-of-a-glass-jar\/Close-up-packaging-photography-of-a-glass-jar.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1793635156\/ideas-and-advice-prod\/blogadmin\/Close-up-packaging-photography-of-a-glass-jar\/Close-up-packaging-photography-of-a-glass-jar.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1793635156\/ideas-and-advice-prod\/blogadmin\/Close-up-packaging-photography-of-a-glass-jar\/Close-up-packaging-photography-of-a-glass-jar.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1793635156\/ideas-and-advice-prod\/blogadmin\/Close-up-packaging-photography-of-a-glass-jar\/Close-up-packaging-photography-of-a-glass-jar.png?_i=AA 248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before publishing, compare your edited photos with the actual packaging under neutral lighting. Screen settings can affect color accuracy, so go easy on saturation and retouching. You don&#8217;t want customers receiving something that looks completely different from your photos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Resize packaging photos for online stores and social media<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Aspect ratio<\/th><th>Best for<\/th><\/tr><\/thead><tbody><tr><td>1:1 (square)<\/td><td>Product listings and square social posts<\/td><\/tr><tr><td>4:5 (portrait)<\/td><td>Instagram and Facebook feeds<\/td><\/tr><tr><td>9:16 (vertical)<\/td><td>Stories, Reels and TikTok<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-tip\">\n    <div class=\"vp-custom-tip swan section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-7 swan-display-flex span-justify-center tip-wrap\">\n            <div class=\"title swan-text-x2large swan-font-secondary\">\n                Tip            <\/div>\n            <div class=\"text\">\n                <p>Leave some extra space around your packaging when shooting so you can crop for different platforms without cutting off the design. Check marketplace-specific image requirements before uploading.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Packaging photography checklist before you publish<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before uploading your packaging photos, give them one final check:<\/p>\n\n\n\n<ul class=\"wp-block-list checkbox-list\">\n<li><strong>Presentation:<\/strong> Is the packaging clean, properly assembled and free of distracting creases?<\/li>\n\n\n\n<li><strong>Focus:<\/strong> Are logos, labels and small print sharp and readable?<\/li>\n\n\n\n<li><strong>Lighting:<\/strong> Are important details visible without harsh glare or distracting shadows?<\/li>\n\n\n\n<li><strong>Angles:<\/strong> Have you captured the front, sides, interior and any special finishes?<\/li>\n\n\n\n<li><strong>Accuracy:<\/strong> Do the colors, proportions and materials match the actual packaging?<\/li>\n\n\n\n<li><strong>Consistency:<\/strong> Do all photos in the collection have a cohesive look?<\/li>\n\n\n\n<li><strong>Formatting:<\/strong> Are the images correctly cropped, sized and ready for their intended platforms?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to photograph your packaged products like a pro?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Great packaging deserves great photos, and you don&#8217;t need a professional studio to make that happen. With a little preparation, the right lighting and a few camera tricks, you can capture packaging photography that does your designs justice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, grab your phone, set up your first shot and give your custom packaging its moment in the spotlight!<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Need packaging that looks great on camera?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Bring your branding to life with VistaPrint&#8217;s customizable packaging options.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/packaging\"\n   title=\"Create custom packaging\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/54005;https:\/\/www.vistaprint.com\/packaging;Content:Text Link;Create custom packaging\" data-tracking-navigation-detail=\"Create custom packaging\">\n    Create custom packaging<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Packaging photography FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How many packaging photos should I include in a product listing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aim for four to six photos covering the front, sides, important details and packaging interior. Include a shot with the product inside to help customers understand its size and presentation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I use the same packaging photos for Etsy, Amazon and my own website?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, provided they meet each platform&#8217;s requirements. Amazon typically requires a pure white background for main product images, while Etsy allows more creative styling. Check image dimensions and formatting rules before uploading.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should I photograph the packaging separately from the product?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, yes. Product-only shots show customers what they&#8217;re buying, while packaging photos highlight how it arrives. If you&#8217;re selling custom packaging itself, prioritize its design, construction and practical features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How should I photograph different packaging sizes or design variations?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Keep the lighting, background and camera angle consistent across variations. Include a group shot for easy comparison and individual photos for each option. Add dimensions to your listings so customers can judge the actual size.<\/p>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your custom packaging looks fantastic in person. Now, how do you make it look just as good on camera?&nbsp; Packaging [&hellip;]<\/p>\n","protected":false},"author":220,"featured_media":54008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-54005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-advertising"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/54005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/users\/220"}],"replies":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/comments?post=54005"}],"version-history":[{"count":13,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/54005\/revisions"}],"predecessor-version":[{"id":54043,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/posts\/54005\/revisions\/54043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media\/54008"}],"wp:attachment":[{"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/media?parent=54005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/categories?post=54005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogadmin.vpsvc.com\/hub\/wp-json\/wp\/v2\/tags?post=54005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}